"Nezha" broke the box office of 1 billion and won the domestic animated film box office champion.
□ Our reporter Guo Jingwen
At 16: 12 on July 30th, Ne Zha (hereinafter referred to as "Nezha") broke through 1 billion yuan at the box office, surpassing "The Return of the Great Sage of Journey to the West" and became the box office champion of pure domestic animated films. Previously, the film also set a record of the fastest domestic animated film breaking 100 million, the highest box office record on the first day and a new box office record on a single day.
This domestic animation film, which can be called "phenomenal", has a "rich" Sichuan flavor from the main creative team, characteristic elements to production and distribution. With the popularity of movies, many media, industries and capitals have turned their attention to Chengdu and the Sichuan animation industry, which has become the first echelon of domestic animation creation. What Sichuan forces are behind the "phenomenal level"?
Top-level local animation talents show their creative strength.
Why is Nezha so popular? Luo Xiao, secretary-general of Chengdu Animation Game Association, believes that this film has a smooth plot, a complete story, and abundant emotions, especially reaching the top level of domestic animation films in terms of screen production and artistic aesthetics.
The screenplay was written for two years, changed to 66 editions, and the whole film was produced for six years. The whole film has 1318 special effects shots, accounting for 80%. It is a domestic animated film with the largest number of shots, the largest number of special effects shots and the largest number of producers. "In particular, the" Jiangshan Community Map "activated by a real person in Taiyi has made the audience see the beautiful special effects of not losing Disney." Luo Wei believes.
In the setting of characters, Nezha, who is rebellious and strong but childlike, Li Jing and his wife, who are well-intentioned, the fat man Taiyi, who loves to drink, Ao Bing, who is cold in appearance and hot and kind in heart, and Shen Gongbao, who is badly stuttered, all have outstanding personalities and three-dimensional fullness, which effectively promote the development of the plot.
In terms of emotional expression, the conflict and reconciliation between father and son and friends in the film, and Nezha’s bumpy growth experience also resonated with many viewers. The Sichuan elements such as "Chuanpu" and Sanxingdui of Taiyi’s real person also made the audience laugh, and the entertainment of the film was further enhanced.
Surprisingly, most of the creative teams of this classic film are from Chengdu.
Including director jiaozi, most of the creators, special effects, dubbing and other producers of Nezha are from Chengdu Cocoa Bean Animation Film and Television Company. Many of them cultivate talents for local people and local colleges. In sichuan university of media and communications alone, more than 20 alumni participated in the creation, in addition, students from Sichuan University, Chengdu University and other universities in Sichuan participated.
"This film with a strong Sichuan flavor not only represents the highest level of domestic animation, but also shows the industry the top creative strength of Sichuan animation talents." Zhang Juan, a professor at Chengdu University, believes that from this perspective, Nezha is a milestone.
It is understood that Chengdu’s major universities train nearly 10,000 professionals in animation, digital film and television every year. Luo Xiao believes that "these have an international vision, ‘ Internal strength ’ Solid animation creative talents provide sufficient talent support for industrial development. "
Capital helps Sichuan animation creation rank among the national head echelon.
Due to the industry downturn, domestic animated films have experienced a cruel "cold winter" in the past few years. However, Chengdu animation is "outstanding" and has been favored by capital.
In 2014, Chengdu Aier Square Culture Communication Co., Ltd. won the angel round investment because of the fire of "100,000 Cold Jokes"; In 2016, Al Square received another A round of financing of 22.5 million yuan from Wutongshu Capital; In 2017, Tencent injected 10 million yuan into Al Square; At the end of last year, the famous short video platform injected capital, and Al Square successfully won the C round of financing.
During this period, Light Media fully laid out its animation business. As the flagship of Light Media’s animation business, Striped House successively invested in magic animation in Chengdu, and jointly established Chengdu Cocoa Bean Animation Film and Television Company with jiaozi team. In addition, many local animation companies, such as Chengdu Cat Pudding Culture Communication Co., Ltd., Eclipse Animation, and Open Source Animation, have also received a number of financing, such as Bili Bili and Force Venture Capital. According to industry analysts, in the long run, the animation industry is improving, and capital is "staking" and laying out ahead of schedule.
The powerful Chengdu animation entrepreneurs have not disappointed investors, and they have become the first echelon of domestic animation creation with their works and strength. In 2015, the film "Ten Lengths" was officially launched. This cartoon adaptation film with a production cost of only 5 million yuan created a box office myth of 120 million yuan. Immediately after the launch of "Ten Lengs 2", "Soul Street" and other animations also performed well. In July this year, "Nezha" was launched, and the box office rose at an average rate of 200 million per day. The revenue of Light Media has already exceeded 200 million yuan only by box office revenue.
In the capital market, the fire of "Nezha" also made the loss-making light media go against the trend. On July 29th, the fourth day after the release of Nezha, the stock market of Enlight Media opened higher and went higher, rising 8.4% in early trading, the biggest increase since November 2018.
"This is a shot in the arm for domestic animation movies." Li Shujie, the person in charge of El Square, believes that in a period of time, capital will favor Chengdu animation market more. It is reported that at present, investors have thrown olive branches.