标签： 南京桑拿论坛

　　China Youth Network Shanghaisevenmoon28Nidian(Reporter Fan Huiqin, Xu Yizhen, correspondent Sun Jiaoshu) On July 27th, the 15th ChinaJoy Network Ethics and Game Culture Branch was held in Shanghai. As an important branch of the 15th China International Digital Interactive Entertainment Exhibition (ChinaJoy), the theme of this conference is "Game Development and Online Inheritance of Chinese Excellent Culture", aiming at implementing the "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture", promoting the implementation of the "China Good Netizen" project in the field of online games, creating a healthy and harmonious network ethics and game culture, realizing the creative transformation and innovative development of Chinese excellent traditional culture, and promoting the construction of online spiritual homes.

　　The conference was guided by the Network Social Work Bureau of the Central Network Information Office, co-sponsored by the Central Network Film and Television Center of the Communist Youth League, China Culture and Entertainment Industry Association and China Culture Network Communication Research Association, and hosted by Zhongqing Video, Mobile TV and China Youth Network. Relevant persons in charge of the Network Social Work Bureau of the Central Network Information Office, cultural experts and scholars, and representatives of game companies gave wonderful speeches and in-depth discussions on the core theme of "game development and online inheritance of Chinese excellent traditional culture", and put forward views and suggestions with great reference value.

　　(A) representatives of game enterprises: actively spread the excellent traditional Chinese culture with games as the carrier.

　　Ji Zefeng, vice president of Tencent Interactive Entertainment Group and Tianmei Studio Group, believes that the popular online games are one of the entertainment forms that teenagers love to see and hear, and can be used as an entry point for learning history and culture. For example, Li Shuai, a teaching teacher in Luoyang, Henan Province, used the derivative program "History of Kings" of the the glory of the king game to inspire students in the history class. This innovative teaching method that keeps pace with the times can achieve better teaching results, and also brings beneficial enlightenment to game companies and cultural educators. Games are endowed with certain social responsibilities because of their broad mass base and large market scale. At the same time, they also bear the advantages of "participation, interactivity, emotional resonance and motivation for learning", so games can stimulate the vitality of traditional culture in an innovative way. At the same time, Ji Zefeng also took the glory of the king, which has attracted much attention and heated discussion, as an example to explain how to implant excellent traditional cultural elements into the game, and then build a game worldview that integrates Chinese virtues and humanistic spirit.

　　Wu Xinxin, general manager of Netease Game Market, thinks that game enterprises should adhere to the spirit of "keeping, breaking and leaving" of craftsmen, make breakthroughs on inheritance, innovate on breakthrough, and continue the cultural essence in the game from the perspective of "cultural inheritance and innovation in the digital age". One of the important reasons why Netease games can continuously refresh the game industry’s perception of product life is to use the explosive IP of traditional culture to recreate traditional classics.

　　Edie, vice president of global brand and strategic cooperation of Perfect World, believes that Chinese culture is welcoming the opportunity of global communication, traditional cultural heritage can achieve China’s cultural self-confidence, and cultural self-confidence can help China’s culture go out to sea, and online games play a vital role as a communication carrier in the process of cultural exchange. Online games can break through geographical restrictions and truly realize communication without time difference. "Quality innovation, localization integration, open interaction, global integration and transcendence development" is the global communication strategy of the game industry at present and in the future.

　　Huang Wei, vice president of Sohu Changyou, analyzed the current situation of traditional culture in the game industry with the game "Eight Dragons". Martial arts culture is one of the important contents of Chinese traditional culture exported overseas, and the most representative martial arts novels of Jin Yong are one of them. In the game works adapted from the classic martial arts novels, China’s traditional poems and songs, supplemented by calligraphy, set off the ancient artistic conception, which can effectively promote and spread Chinese traditional culture.

　　(2) Representatives of experts and scholars: The combination of games and education calls for the development of "China style" online games.

　　Liu Zhejun, associate professor, master tutor and assistant dean of Tongji University, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　In addition to bringing happiness to everyone, game technology has also played an increasingly important role in higher education. Liu Zhejun, an associate professor at Tongji University’s College of Art and Media, combined with his own teaching experience and research results, expounded the mode and prospect of cooperative development between higher education and game industry: on the one hand, colleges and universities cultivate talents for the game industry; On the other hand, games are intervening and changing the educational model of colleges and universities. In addition, game technology has shown exciting and infinite potential in interdisciplinary research, and traditional culture will glow with vigorous vitality in the organic integration of the two.

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, introduced the gamification education incentive system, which takes the concept of cultivating education and information technology as a means to highlight the process and realism of gamification education incentive, so that students can arouse their interest in learning, develop their personality potential and form good behavior habits and study habits in this process, which will be beneficial to the communication needs of Chinese excellent traditional culture.

　　Jiang Guangxue, director of Peking University Youth Research Center and special researcher of National Network Information Office, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　The influence of online game industry on teenagers’ culture, education, entertainment and aesthetics can not be ignored. Jiang Guangxue, director of Peking University Youth Research Center and special researcher of the National Network Information Office, emphasized the educational and aesthetic functions of games in the process of cultural inheritance. He believes that the combination of online games and traditional culture should "respect the truth of history, respect the goodness of culture and build the beauty of games".

　　Tian Shu, deputy secretary general of China Online Game Guild Alliance, founder of CGG China Guild and president of KOK Guild, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　For a long time in the past, most of the game types or themes that domestic gamers came into contact with were mainly western mainstream cultural backgrounds. At present, there is no shortage of game products with Chinese traditional cultural elements, but these games have not got rid of the western game mode of doing tasks, fighting monsters, upgrading, strengthening equipment and downloading copies indefinitely. Tianshu, deputy secretary-general of China Online Game Guild Alliance, founder of CGG China Guild Club and president of KOK Guild, believes that the world outlook, infrastructure and charging mode of games should truly conform to traditional culture, and should not only pursue external forms, but also highlight the personalized characteristics and symbols of game culture. Tianshu calls on game companies to develop and launch online games with "China style" based on games, so that teenagers can understand and inherit the splendid Chinese history and culture through games and grow into pillars of the country in the future.

　　(3) Representatives of government departments attending the meeting: integrate China wisdom, inherit Chinese culture and carry forward the spirit of China.

　　As of December 2016, the number of netizens in China reached 731 million, and the Internet penetration rate reached 53.2%. With the popularity of the Internet, online culture plays an increasingly important role in the daily life of netizens. As an important part of online culture, online games cover two-thirds of netizens and are deeply loved by the majority of players and netizens. The Central Network Information Office has always attached great importance to the healthy development of online games. At the beginning of 2016, it launched the project of striving to be a good netizen in China, aiming at promoting the socialist core values, cultivating and bringing up a new generation of good netizens in China, and actively promoting the dissemination of China’s concept of good netizens in online games and other online cultural fields, and successively guiding the activities such as the exhibition of positive energy deeds of the president of the "Qingye Cup" online game association and the training of online culture. Zhang Guangyao, director of the Network Social Work Bureau of the Central Network Information Office, said that online games play an important role in the construction of network culture and are also an effective carrier for inheriting and carrying forward Chinese excellent culture. And put forward four suggestions. First, consciously spread the concept of China’s good netizens in the field of online games, strengthen the recognition of cultural self-confidence of netizens, especially young netizens, and cultivate and bring up a new generation of good netizens in China; The second is to further popularize network literacy education, and guide the majority of gamers, especially teenagers, to form a civilized and healthy online lifestyle and a network behavior norm of respecting morality and being kind; Third, further strengthen the social responsibility of online game enterprises, and insist on paying equal attention to economic and social benefits.Set an example in fulfilling social responsibilities and strengthening youth’s online protection, promote the healthy development of online game industry, and make important contributions to the construction of network culture with China characteristics; Fourth, we should further use online games to inherit Chinese excellent traditional culture and actively explore its treasures. On the one hand, we should attract netizens to pay attention to, understand, love and inherit traditional culture; on the other hand, we should make good use of the Internet platform to strengthen cultural exchanges between China and foreign countries and promote Chinese culture to "go global".

　　Jin Haifeng, Vice President and Secretary-General of China Cultural Network Communication Research Association and Dean of Network State College of Changchun University, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Facing the vast ocean of network information, every netizen has the responsibility and mission to promote truth, goodness and beauty, socialist core values and the positive energy of social civilization to more people in the position of online public opinion. Jin Haifeng, vice-president and secretary-general of China Culture Network Communication Research Association and dean of Network State College of Changchun University, mentioned in his speech that spreading Chinese excellent traditional culture to teenagers in a simple and enjoyable way through the Internet and games is one of the ways to practice "positive energy of network communication".

　　The Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture points out that "culture is the blood of the nation and the spiritual home of the people. Cultural self-confidence is a more basic, deeper and more lasting force. " Kong Ming, Secretary-General of China Culture and Entertainment Industry Association, pointed out that in the development, production, operation and promotion of games, game enterprises should integrate China’s wisdom, promote China’s culture, spread China’s value, lead the positive energy of the network with Chinese excellent traditional culture, and create a clear and rich space for online entertainment and cultural communication.

□ Qin Yanan

Festivals are a kind of folk culture created by people all over the world to meet the needs of production and life, and are an important part of the world folk culture. Every traditional festival in China has poems to sing and recite. Festival poetry is an expression of China traditional literati’s poetic life. At the age of 20, the season triggered the poet’s emotional gate, and put reason into poetry, expressing feelings through poetry.

Without culture, it seems that there is only food in the festival. Dragon Boat Festival, eat zongzi; Mid-Autumn Festival, eat moon cakes; Lantern Festival, eating Lantern Festival … With culture, the Dragon Boat Festival has the patriotic spirit of "racing for a thousand years, and the loyal soul can be returned when it is gone" (Northern Song Dynasty Zhang Lei’s "Dragon Boat Festival"); The Mid-Autumn Festival has a love blessing of "I wish people a long time and a thousand miles together" (Su Shi’s Mid-Autumn Festival by Bingchen); On the Lantern Festival, there will be the prosperity of "Thousands of doors unlock and thousands of lights shine, and in the middle of the first month, the Imperial Capital will be moved" (Tang Zhang’s "Night Lights on the 15th of the First Month") … China Festival, accompanied by China’s poems, is full of 5,000 years of civilization.

Chen Shuqian, a master tutor and scholar in the College of Literature of Heilongjiang University who is committed to promoting China’s excellent traditional culture, in his new book "Poetry Feast in Festivals", takes China’s traditional festivals as the classics and ancient classical poems as the latitude, rambles about the vicissitudes of ancient and modern personnel, allowing readers to follow the gentle and graceful trajectory of classical poems, walk into the gardens of China’s traditional culture, and feel the smell of fireworks and the beauty of prosperity in China’s traditional festivals.

As a compilation of ancient poems of traditional festivals in China, the book is arranged in the chronological order of 16 traditional festivals, including Yuanri, Renri, Yuanxiao, beginning of spring, Huachao, Shangsi, Cold Food, Qingming, Dragon Boat Festival, Tanabata, Zhongyuan, Mid-Autumn Festival, Chongyang, Winter Solstice, Laba and New Year’s Eve, and selects 276 famous works that can reflect distinctive holiday characteristics from the Book of Songs to the Qing Dynasty for more than two thousand years. The lyrics of poems under each festival are arranged in the order of four-character, five-character, seven-character poems, words and songs. In the content, it is divided into comments (or explanations), notes and comments, and related links are noted in chronological order, telling the origin, implication, development and changes of festivals, the festival customs from the Imperial Palace to the market, and the development and changes of customs in different dynasties, which is of great ideological, artistic and inheritance.

Traditional festivals are precious legacies left by ancestors. Each festival has mysterious legends and specific customs, and each festival has been endowed with unique emotional memories and profound cultural connotations by poets. For example, in the Yuan Dynasty, which originated from the Han Dynasty, there were customs such as eating rice cakes, pasting peach symbols and setting off firecrackers. In the Northern Song Dynasty, Wang Anshi’s "Thousands of families always change new peaches for old symbols" made thousands of families happy for the Spring Festival. For example, it is said that there are customs such as cutting ribbons and making smoked cakes on Nu Wa’s creation day. Xue Daoheng, a poet in the Northern and Southern Dynasties, wrote that "after a person falls into a wild goose, he thinks before a flower", which makes the wanderer’s infinite melancholy of homesickness come to life … From traditional festivals, he excavates relevant folk allusions, captures folk customs and seasonal elegance, shares the true lifestyle, and writes the wisdom and beauty of festival cultural inheritance, which not only entrusts the cultural feelings of the descendants of the Chinese people, but also epitomizes the mature civilization of a nation.

Ordinary secular life, with lively festivals, constitutes a complete life time for ordinary people in China, which makes life extraordinary because it is full of expectation and pleasure. For example, "beginning of spring whips cattle", "Spring outing in Qingming Festival", "Laba gives porridge" and "Winter Solstice Worship", etc., festivals are covered with bright coats, which show a touch of novelty in the dull and boring life. "Under the guidance of generations of China people, they show harmonious and harmonious aesthetic taste, the philosophy of harmony between man and nature, and the balance of yin and yang", which edifies people’s diet, manners and customs. "Life is dying with the years, and the body is forgotten; No complex Tu Su Meng, burning the lamp night is still young "(Wen Tianxiang’s" Except Night "). Facing the last New Year’s Eve of life, the poet is fearless, and only wants to get together with his family to make a toast. This kind of "fragility" which is sprouted because of family ties is even more gentle and majestic … Festival poems, life scrolls, and deep feelings not only reflect the meaning of "civilization stops and turns into the world", but also infiltrate the muscles and bones of the Chinese nation.

Every festival is a cultural feast. This book not only allows us to find a way out in the feast of festival culture, but also finds a way out in protecting the ecological environment of folk culture.