On November 8 th, according to many media reports, Xiaomi held a mysterious closed-door meeting for partners today. The meeting was highly confidential and no electronic devices such as mobile phones, computers and PADs were allowed in the infield.
Zang Zhiyuan, the former deputy general manager of Xiaomi Marketing Department, also took a photo in the park, showing that a "little black room" was set up downstairs of Xiaomi headquarters, which confirmed the matter from the side. The participants came from Xiaomi mobile phone and automobile-related industrial chain enterprises and invited core customers.
Source: Weibo
"This is the last major entrepreneurial project in my life, and I will personally lead the team. I believe that Xiaomi Automobile will succeed one day. I am willing to gamble on all the reputations in my life and be the first smart car for young people. "
In March 2021, Lei Jun, the chairman of Xiaomi Group, announced that he would enter the field of intelligent electric vehicles, and delivered an exciting speech, saying that Xiaomi should be the first smart car for young people.
Today, it has been two years and eight months since Lei Jun went off to build a car. Judging from the current state, Xiaomi Automobile is very close to mass production and is making the final sprint.
At present, many parties broke the news online.Xiaomi’s first car will be launched in two versions: pure electric and extended range, in which pure electric models are divided into low and high.Among them, the low-profile models will adopt a 400V voltage platform and use Ferrous lithium phosphate blade batteries produced by BYD; High-profile models adopt 800V voltage platform and use ternary Kirin battery from Contemporary Amperex Technology Co., Limited.
If, according to the known configuration information and with Xiaomi’s self-developed 澎湃 OS system, "the whole ecology of people, cars and homes" is realized as its sales highlight,Xiaolei predicts that the price range of Xiaomi’s first car will be 240,000-330,000 yuan, and the price of the high-end version will exceed 300,000 yuan.
Source: Xiaomi
Netizens have already given the answer to how much the first car of Xiaomi Automobile sells. In 2021, Lei Jun, chairman of Xiaomi Group, once launched it at the Weibo.In the voting about "How much do you want Xiaomi’s first car to cost", 38.8% of users finally chose less than 100,000 yuan, and only 7.5% chose more than 300,000 yuan.
Cost-effective, which has always been the label of Xiaomi mobile phone. With this feature, Xiaomi mobile phone quickly accumulated a user base in the early stage and made a name in the mobile phone market. However, the brand tonality often determines users’ psychological expectations of the product price, so when Xiaomi mobile phone wants to hit the high-end mobile phone market, it will be trapped in the "cost-effective" label and criticized by users.
The same is true of Xiaomi Automobile. Judging from the voting results, most users still hope that the price of the first car of Xiaomi Automobile can be as cheap as possible. However, Xiaomi, as the only mobile phone manufacturer that directly builds cars, may not be so mature in terms of production lines, supply chains and sales channels compared with other car companies. If the price is too low, it will also put a lot of pressure on the cost of building cars.
At present, Xiaomi Automobile is in the final sprint stage. If all goes well, it will be officially put into mass production in the first half of next year. Combined with the current smooth experience of 澎湃 OS, the car system loaded with 澎湃 OS will probably become a highlight of Xiaomi Automobile.Then the question is coming. How much will the price of Xiaomi car impress you to buy it?
Cover source: Xiaomi