标签： 上海龙凤阿拉后花园

way of life

Big bang

In Fight Club, which was released in 1999, the protagonist Jack sat on the toilet with an IKEA catalogue and ordered a dust-proof quilt cover with a phone in his ear. Reading home magazines is the way to seek excitement in his repeated life.

Today’s little red book is also like an online life magazine, but it sells a fresh lifestyle.

What do you think of Little Red Book? Different users may have different answers, such as hardcover model room life, advertising posters with full filters, universal encyclopedia of life and search engines. ……

Little Red Books always seem to make a certain concept or phenomenon explode and package it into a "yearning life".

From online celebrity Sports Pusher to Life Trend "KOL"

The heat of City Walk occupied the whole summer, and it coincided with the National Day trip, and various raiders broke ground. Some people think that this is pretending to be a foreign word. In fact, it is not bad for Xiaohongshu. The backpacker was in City Walk ten years ago.

The contribution of Little Red Book is to keep the shell of the word, but expand its meaning. "2023 Little Red Book City Walk Trend Report" defines City Walk as "all walks around looking for happiness".

Image from: Little Red Book @ Polar Camera, @ Yuan Ye loves to travel.

In this way, City Walk actually has no deeper connotation than a street runner. On the other hand, packaging the walk as a City Walk will make it sound better, at least let more people go out, and it is good to be close to nature, which is healthier than sitting at home for a long time.

Taking advantage of the heat, Xiaohongshu also created an 11-day "Road Life Festival" in August, and moved "Life" to 37 roads in Shanghai, landing more than 200 activities, eating, reading poetry, listening to music, sharing pet stories and shooting street images. ……

We cross the street every day, eat, drink and sleep every day, but the little red book can package a "road life festival".

Is it a bit artificial? Yes Some people say that City Walk is a downgrade of consumption, and it has to self-package, flaunting exquisiteness and fashion. That’s right. Looking back at the sports that Little Red Book has been on fire, in fact, they all have similar temperament to City Walk.

Around 2021, outdoor activities such as camping, land rushing and frisbee began to catch fire in Xiaohongshu. Compared with basketball and football, their popularity is naturally not dominant, but to some extent, they are all types that lower the threshold of practice and provide emotional value more easily.

Without practice, there is no right to speak. Take the two sports I have experienced for example.

Image from: Little Red Book @ Heart solo Club

Land surfboard is a kind of skateboard in a broad sense. During the one-hour skateboarding introductory class experience, the coach let us play longboard first, and after learning the basic movements such as boarding, pressing waves, accelerating and stopping the board, we can try Lu Chong if we have spare capacity. Lu Chong’s board is taller and shorter than the longboard, but he can pull a few times after learning the longboard.

The coach takes part-time photography after teaching, and many students are attracted by the photo service called "cool circle of friends". In the club science popularization I interviewed, every stage of Lu Chong had different fun. Novices mastered the foundation of flat land, and experts challenged all kinds of terrain. They also held an exhibition game of Lu Chong in the bowl pool.

Paddle board is a kind of water sport, and several actions in pre-class teaching are very simple, including how to hold the paddle, and how to speed up, slow down and turn by paddling, and make sure that you can get into the water after wearing a life jacket.

The drone shooting results of paddle board.

If, like me, I don’t pursue high, just sit and row in a proper way and don’t stand up at the risk of falling into the water, then the paddle is just a mechanical physical activity. What is more important may be the scenery on the river bank, the chatting partners, the onlookers and the drones that follow the head, but don’t forget to go back and do muscle stretching.

To sum up simply and rudely, these sports still have a certain threshold and amount of exercise, and the upper limit can be not low, and it is interesting to experience. Dopamine obtained by exercise is not deceptive and useless, but the sense of accomplishment that makes you feel happy is not deceptive.

However, it is undeniable that they put more emphasis on novice friendliness, and photography, communication and social interaction are also indispensable, thus becoming one "online celebrity Movement" with complete elements.

Although online celebrity is becoming a derogatory term, it also objectively describes the influence of something on the Internet, and online life is always entangled with offline life.

In other words, the academic description is what Peng Lan, the author of Introduction to Network Communication, said. Little Red Books promoted "media consumption".

Users find a destination or an activity in Xiaohongshu, go offline to experience it, and then go back to Xiaohongshu to punch in, and so on. It is not only the basis for making decisions, but also the stage for self-presentation.

The small red book operation team is naturally behind the scenes. Since 2021, Xiaohongshu began to promote camping, land rushing, frisbee and other contents. At that time, these sports were more niche, but Xiaohongshu hoped that through them, users could see that they were different from Tik Tok and Aauto Quicker.

In fact, in normal times, the official accounts in various vertical fields of Xiaohongshu are also highly active, including "Fashion Potato", "Eating Potato" and "Home Potato". Participating in their regular tasks can get traffic support and activity rewards from the platform.

When the platform has accumulated rich and tonal content, Little Red Book gradually appeared as a "KOL" (key opinion leader). Since 2020, a life trend report has been released at the end of each year, and the forecast for 2023 is "into real life". At the end of September this year, there is also a forecast for the National Day tourism trend.

Xiaohongshu also found the "connection point" between offline and offline. As long as offline life is changing, whether camping or cycling, people will flood in to post, and some will temporarily throw away their mobile phones and do the same. In the future, it will not be surprising that there will be more online celebrity movements here.

Useful experience, with beautification of life.

For City Walk, what you found in Little Red Book is not only the route recommendation, but also the wearing guide and film tutorial, which are simply "life experiences".

In the past two years, Little Red Book has increasingly become a platform to provide life experience, and even been used to replace search engines such as Baidu.

There is a key node, the home year of 2020. In February of that year, the food content of Xiaohongshu actually surpassed the beauty as a "pillar" and was promoted to the first vertical category. How to cook a dish well has become one of the most concerned issues.

Now, Little Red Book has been recognized as an encyclopedia of life. Many foreign students are also heavy users of Little Red Book. They exchange internship experience, pay attention to the latest exhibition information and study Chinese restaurants nearby.

These posts are most in line with the values that Xiaohongshu strives to create: it is possible for ordinary people to help ordinary people.

Of course, on a big platform where you live more than 260 million a month, even the life experience of "facing the sky" is exaggerated. In the little red book whose content is diverse enough, I will also brush the frowning content.

I don’t know what to read and how to read. Xiaohongshu has a large number of reading bloggers, among which there are many flow-oriented assembly line bloggers. For them, the title and cover are especially important.

Instead of writing "Good Books to Share" dryly, the title should point out what you can gain from reading this book, such as "I suddenly stopped being impetuous after reading this book". Needless to say, the cover should create a beautiful and lively atmosphere.

The above is just as an example to illustrate the two sets of methodologies for the growing small red book community: usefulness and aesthetics. They make up the little red book, and each light life experience is shared.

"Useful" is not an encyclopedic major, but enough to teach you life experience by hand; "Aesthetics" is not a unique flower in the mountains, but has elements that can be copied. For example, the hottest template in the first half of 2022 was "iPhone memo copy".

However, there are also useless and unattractive beauty. Some bloggers don’t change the routine of content, cover and title, which makes people suffer from intensive phobia.

When I brush the little red book with high intensity and deliberately choose the content related to lifestyle, the information flow can probably be divided into two categories:

One is how to make individuals better. Aesthetic accumulation, starting from the media, knowing a brand every day, being clumsy must brush these variety shows wildly, life advice not to spend in advance, minimalism is another trap of consumerism, and idol’s photos are of great reference significance to ordinary people. ……

The other is how to make life more interesting. Visit the treasure market, take a rest day in brunch, a day in Shanghai City Walk, go to an acquaintance’s birthday party to dance Swing, take photos in Guangzhou Shamian, and ride in the city of Brompton. ……

Most of the content has one thing in common, the information density is not high, and there is a small angle between it and daily life, which can be touched on tiptoe. Some are useful and can be followed; Some of them are as beautiful as shop windows, which can convey some emotional value of "dignity".

Compared with Zhihu’s knowledge surplus, Little Red Book is actually a surplus of life experience. There are always people who stepped on the pit before you, realized their dreams, punched in online celebrity, discovered life tips, and then shared them in a sincere or exaggerated way.

Life experience is a broad vocabulary, which is not exhaustive, varies from person to person, has no standard answer, and even is difficult to distinguish between true and false. Therefore, it is inevitable, both sincere altruism and understandable posturing.

Ai Faner once interviewed Jimu, a heavy user of Xiaohongshu. After 2019, she frequently used Xiaohongshu search. When she encountered something curious or uncertain in her life, she would try it on it, but she also had the experience of being pitted, so she summed up the experience:

Xiaohongshu is much softer and wider, and you still have to judge more about beauty, food shops and travel guides.

Selective use and critical adoption are the personal survival philosophy of using social media in contemporary times.

From selling goods to selling lifestyles.

Compared with personal usage habits, what can determine the temperament of a platform more may be what it chooses to enlarge.

In 2020, Xiaohongshu’s monthly life exceeded 100 million, but it was also in this year’s user survey that Xiaohongshu realized the bad influence of "false planting grass", and users thought the content was vain and exaggerated. In April, 2021, Xiaohongshu published the Community Convention, which clearly put forward the community behavior norms of "sincere sharing and friendly interaction".

Convention is an optional appeal, so Xiaohongshu also made an article in the algorithm system, adding a core indicator CES (User Participation Score), which is related to the number of likes, collections, comments, attention, etc. These indicators all reflect the interaction between a post and users.

In many cases, the interaction can reflect the quality of a post and the usefulness of the information. Making better posts easier to be seen by more people also promotes "sincere sharing and friendly interaction" at the algorithmic level.

At the same time, the relative decentralization of the little red book algorithm has also cultivated the habit of sharing individual experiences among massive users.

70%-80% of the traffic of Little Red Book goes to Discovery Page. If the quality is high, a note may also get a high amount of interaction for the "small transparency" of double-digit fans. When the visibility of ordinary people is higher, their desire to share is enhanced.

In January, 2022, Haoran Liu and Gu Ailing starred in an advertisement, which pointed out that "200 million people’s life experiences are all in Little Red Book" and explicitly regarded "usefulness" as the community culture of Little Red Book.

In fact, Little Red Book is not born as a distribution center of life experience and an encyclopedia suitable for searching. About what little red book is, little red book itself may have been confused for some time, because its definition has been changing.

Founded in 2013, Xiaohongshu started as an outbound shopping guide. Originally, it was just a platform for Haitao Raiders, and its positioning was "finding good things overseas". Later, it frequently changed its slogan from "good things all over the world" to "good life all over the world" and then to "marking my life".

Accompanied by it, the content types of Little Red Book are also expanding. At first, it mainly focused on Haitao sharing, wearing beauty cosmetics and traveling overseas. Later, its tentacles extended to beauty cosmetics, home, maternal and child, food, fashion and digital home appliances, and all areas of life were wiped out.

It is also in this change that Xiaohongshu has given himself more freedom to advance and retreat. It is not only planting good products such as grass lipstick, but also recommending a good lifestyle.

From selling goods to selling lifestyles, Xiaohongshu put himself in a very clever position.

There is no broader word than lifestyle. Outdoor activities such as camping, frisbee and City Walk, and fashionable clothes such as dopamine, old money style and Maillard can all be lifestyles. They may be fleeting as trends, but new trends will emerge.

More content categories can be broadened, and more traffic may sweep in. More importantly, with a certain lifestyle, you can recommend the goods, services and brands behind you, just one step away from consumption.

In other words, the little red book has always been closely associated with consumption. From the initial Haitao shopping, to the beauty community, and then to the life guide with extensive content, it should be the most taboo "buy in buy buy" among major social applications. Xiaohongshu’s "product planting grass" from this year is actually to make the route from planting grass to consumption more scientific.

Different from other platforms, Little Red Book users like to ask for links in the comment area.

At the same time, lifestyle means massive life sharing and subjective experience. This is a field where there is no standard answer, nor is it a field where professional bloggers have the final say, but a community moat that has formed barriers with a large number of users for a long time.

In Xiaohongshu, everything related to lifestyle is promoted by algorithms and conventions, encouraging more ordinary people to share and help each other, maximizing the number and types of experiences, and expecting to awaken and solve more long-tailed and diverse consumer needs.

In August this year, Little Red Book celebrated its 10th anniversary. Saint seiya, CEO of Little Red Book, mentioned in his speech that he hoped that in the future, when people opened Little Red Book, they could both see a "vast world" and feel a "warm small community".

A large part of the criticism of the little red book is that it is pretentious. The same is true when criticizing the "new middle class" around 2017. What is the new middle class? Then it is not middle class, but at most it is prepared middle class and marginal middle class, with consumer psychology and cultural literacy, but the economic level has not kept up.

The fact is, in a person’s life, there won’t be much good enough to talk about, or even a 10-minute vlog. Little Red Book does the opposite, and lives hard, or at least tries to perform life.

A platform with a monthly activity of more than 200 million must have many sides. If the platform chooses to enlarge a certain side, users can also choose which side to see.

In fact, I prefer to actively search for a question in the search box of Xiaohongshu rather than brushing the recommendation page. I prefer to browse topics such as old things renovation, free new exhibitions, and workplace methodology rather than open a picture with a delicate cover.

Because I prefer to skip all kinds of temptation to buy, and regard the little red book as a social observation record to understand other people’s lives and emerging lifestyles. In this way, the little red book is indeed my lifestyle dictionary.

　　Douban 9.1 points, the star documentary reality show "Adventure Life" updated in Tencent video every Tuesday is a rare "explosion" in recent domestic variety shows. Although there are stars’ blessings, this program does not have the impetuousness of game variety, nor does it have a cursory tour of travel variety.

　　The audience saw the other side of the star in the program. For example, the hostess Xiao S shed tears in the face of the hunted elephant, and the literary actress showed her early wisdom in the process of pursuing the tornado in spring and summer. The singer Pu Shu showed her sensitivity and casualness in the program. Behind the show, there is also an unconventional team. They have never produced variety shows before, and they are more focused on the creation of documentaries. It is precisely this unconventional operation that has brought a clean stream to the domestic original variety show.

　　Program settings cannot be defined.

　　Rejected by many stars

　　As the producer of the documentary "The Train on the Way Home" and "A Hard Work", Zhao Qi, the general director of "Adventure Life" and his studio have been making documentaries before, and it is actually a coincidence that they contacted the project of "Adventure Life". Aya, the host, wanted to do a unique variety show and find Zhao Qi’s team. After repeated discussions, the two sides came up with the planning scheme of Adventure Life. When the plan was shown to Tencent, I also encountered the question "What kind of program is this?". After all, according to the original setting, Aya just made 10 trips with 10 star friends on the show.

　　According to the operating experience of past travel reality shows, flowers and teenagers, for example, focus on showing the relationship between stars when they travel overseas, while Fast Forward launches a game reality show overseas with the nature of competition, but Adventure Life does not travel or compete, and no one can imagine what form it will be. "Including when communicating with artists, many artists wondered what we were going to do, and some people refused our invitation because of this uncertainty." Zhao Qi revealed that the guests invited by the current program are actually very adventurous and willing to make such an attempt under the premise of uncertain program form.

　　"We believe that people will start to change at a certain moment because of a special opportunity. This change may be because you went to a certain place, or because you met someone. In our view, this change is a kind of life ‘ Adventure ’ 。” Zhao Qi said that based on this presupposition, the film crew also prepared various experiences for artists, such as chasing tornadoes in the United States, climbing mountains, watching elephants in Africa, and experiencing music therapy in hospice care institutions. To sum up, it is "don’t go to tourist attractions, communicate and communicate with local people as much as possible". This arrangement also had a wonderful chemical reaction with artists. For example, Pu Shu, who is sensitive and introverted, repeatedly refused to shoot, but opened himself after riding a motorcycle, and the contrast between before and after also revealed his true personality.

　　Documentary team shooting

　　Present the artist’s true feelings

　　Adventure Life includes 10 artists and 10 destinations in advance, and each journey is also estimated to be an overseas trip of 6 to 7 days. According to the configuration of conventional variety shows, this is a large variety team that needs 100 people. However, Zhao Qi revealed that the filming still continued the configuration of the documentary film crew, and with the photographer team, there were more than 20 people.

　　In terms of shooting methods, the team also insists on adopting the documentary mode of small machine and small team. Compared with the habit of shooting dozens of cameras in variety shows and often clearing the field, the shooting of Adventure Life is still "small and beautiful" in the form of workshops. "The documentary team hopes to reduce the involvement of the camera as much as possible. Even when shooting outside, we will not let the camera follow too close, so as to make the artist’s state more relaxed and natural." Zhao Qi said that according to the experience of documentary shooting, if the artist can finally ignore the existence of the lens, it will be considered as a qualified shooting effect.

　　When communicating with the artists’ team, the film crew will also ask the artists to reduce the number of staff accompanying them when shooting overseas as much as possible, and at the same time require a shooting cycle of at least 6 to 7 days. "The smaller the number of artists, the more likely an artist is to step out of his comfort zone. If he returns to his small circle as soon as he finishes filming, it is actually difficult to really form a close relationship with the shooting team." Zhao Qi revealed that if the team protection is relatively weakened, artists will have a stronger dependence on the film crew and their presentation in the film will be more realistic. A shooting cycle of about a week also helps to accelerate the establishment of trust between artists and the film crew. "It is obviously difficult to really experience the so-called life and there will be no special feelings when you leave by plane just for two or three days like a general variety show."

　　Focus on social public sphere

　　Want to touch the audience

　　In the title of "Adventure Life", there is such a passage, "The earth, 510 million square kilometers; Humans, 7.04 billion. When we stare at the world, the world stares at us. When we met them, we also met ourselves. Only starting is the beginning of everything. " The audience "Sister Dog Flower" said that it was this passage that made her feel that this program was different, "Haruki Murakami said, ‘ This happens from time to time in my life, and something happens. The light of that moment is like a flare, which vividly illuminates the surrounding scenery that is usually invisible to the naked eye. ’ When I watched Adventure Life, my feelings were nothing more than this. "

　　"This program shows the three-dimensional sense of the world and the multifaceted nature of human nature. The guests of the program are trying new explorations and feeling new adventures every moment, and as an audience, the same is true." For Zhao Qi, this kind of program feedback is exactly what he pursues. "We always think that variety shows are entertainment, but there are other possibilities besides entertainment." In his view, as an extremely important social resource, stars’ leading participation in activities will naturally generate attraction. "Wouldn’t it be better if we used this attraction to focus on social public areas and attract people’s attention to those areas with more social significance and value?"

　　He made such an attempt in "Adventure Life", in which the singer Mao was not easy to participate, and the program group arranged for Mao to go to a hospice care institution in Taiwan Province to experience the help of music therapy to dementia patients and severely disabled people. "We have all heard of hospice care, but few people know what kind of institution this is and how the old people live in it. After the broadcast of this program, I believe that many young people can learn about this institution, perhaps because of this program to start contact with hospice care. " Zhao Qi said that the film crew doesn’t set specific goals, but they are more concerned about touching the audience through the artist’s experience, which may help the society pay attention to related topics.

　　"We are really not a traditional variety show team, but this is not our disadvantage and shortcoming." Zhao Qi bluntly said that as a documentary team, they have their own image creation methods that they are good at, and they have more cultural expectations different from variety shows, which is also the root of the completely different features of Adventure Life. "This may be the insistence of a documentary, but someone has to do this kind of thing." (Reporter Li Xiazhi)

　　Everything is reviving and thriving.

　　In a scene full of enthusiasm and vitality, Xinhua News Agency reporters recently visited Zhejiang’s production workshops, ports and docks, professional markets and scientific research institutes intensively, and felt the fundamentals of China’s economic improvement in silent but powerful stories; Experience the strong pulse of "confidence flow" in the rolling forward of import and export flow, intellectual flow, innovation flow and consumption flow.

　　 Feel the great potential of China’s foreign trade in "one in and one out"

　　— — Story 1: "Return" Raja

　　With curly black hair and wheat skin, Raja, a heavy-eyed Indian businessman, was busy in Yiwu China Commodity City early in the morning. He picked up the goods on the shelves, observed and compared them, and quickly recorded relevant information with his mobile phone.

　　"I haven’t been back for three years, and I miss it here too much." Raja smiled with joy.

　　Yiwu China Commodity City has the reputation of "world supermarket". In the market with a business area of over 6 million square meters, there are 75,000 merchants and 2.1 million kinds of commodities, with a daily passenger flow of 200,000, and 15,000 resident foreign businessmen at peak times.

　　Affected by the epidemic, the bustling market in the past was deserted, especially for foreign businessmen, who were inconvenient to come to China and could only communicate with merchants through screens and telephones, which had a great impact on business.

　　"My business has dropped by nearly 30% in these three years, and China people like to say ‘ Seize the day ’ It is too in line with my current mood. " This businessman, who has been engaged in Sino-Indian trade for more than 20 years, booked an air ticket to China for the first time after the epidemic prevention and control entered a new stage.

　　Toys, stationery, artificial flowers, luggage … … Raja’s shopping list is long and varied. It is for this reason that he increasingly feels that he can’t live without Yiwu, a super-large market.

　　"We will set up a trading company in Yiwu this year, bring more friends to purchase, and plan to buy 400 containers of goods! China products with frequent new products, high quality and beautiful price will definitely sell well in my country. " Raja said.

　　The return of "Rajas" makes the merchants in Commodity City more confident. Lu Qingrong, the owner of Jingrong Toys, said: "The merchants and orders are wave after wave. The orders received in the beginning of the year have already been arranged in May and June. It is estimated that the sales this year will increase by 30% over the previous two years."

　　The data shows that the number of resident foreign businessmen in Yiwu has risen steadily, and now it has exceeded 10,000. In January this year, China-Europe trains in Yiwu, Zhejiang Province started 240 trains and sent 20,140 TEUs, with a year-on-year increase of 172.1%.

　　Raja (right), an Indian businessman, buys in a toy shop in Yiwu China Commodity City (photo taken by Xinhua News Agency reporter Huang Zongzhi on February 2, 2023).

　　— — Story 2: Chen Xiaojun who spans 40,000 kilometers.

　　From the United States to France, the Netherlands, Norway, and then to Cambodia, since November last year, Chen Xiaojun has been taking the company team around the clock, with a round trip of nearly 40,000 kilometers.

　　Ligao Holding Group, founded by Chen Xiaojun, has an annual output of 30 million bags. However, affected by the epidemic, the luggage industry has been hit hard, and so has Ligao. How to break the game? Go out!

　　"If the customer returns the drink cup, he can change it to 1 euro." This detail of Norwegian street drinks shop deeply touched Chen Xiaojun: green and low carbon is not only an initiative, but also a big business opportunity.

　　Not only Europe, but also some countries in other regions are vigorously promoting packaging recycling and carbon reduction monitoring. A large number of small and medium-sized enterprises have included green and low carbon in their development plans, which is rare in the past.

　　This "going out to sea" after a lapse of three years prompted Chen Xiaojun to respond quickly.

　　After returning to China, he immediately formed a team and put himself into a new track — — Using recycled materials to make green luggage with replaceable and repairable parts and easy reuse.

　　Since the beginning of this year, the orders of the old customers of Ligao have increased by more than 30% on average, and their confidence in holding the leading position in the industry has been further enhanced.

　　The data shows that in December last year, Zhejiang government and enterprises joined forces and moved from time to time, and "went out to sea" 20 groups in a single month, obtaining new orders of more than 18 billion yuan. In 2022, the import and export scale of Zhejiang Province reached a record high, of which 3.43 trillion yuan was exported, up 14.0% year-on-year.

　　Feel the vigorous driving force of China’s high-quality development under the tide of innovation

　　— — Story 3: "Birthday" is the grand corridor of 80 science and technology subjects.

　　Where is "Zhongguancun" and "Zhangjiang" in Zhejiang? Hangzhou Chengxi Kechuang Corridor! Shi Huang Kai has a firm answer in his heart.

　　Shi Huang Kai is the deputy director of the Hangzhou West Science and Technology Corridor Management Committee. This large corridor starts from Yuquan Campus of Zhejiang University in the east and ends at Zhejiang Agriculture and Forestry University in the west, with a total length of 39 kilometers and an area of about 416 square kilometers.

　　This corridor, the position is not small. Five laboratories in Zhejiang Province, including Zhijiang Laboratory and Xihu Laboratory, have gathered 2,597 state-level high-tech enterprises, 80 state-level science and technology platforms and 520,000 professional and technical personnel.

　　"Every working day here, 80 new science and technology subjects can be added, which provides a steady stream of power for high-quality economic development." Shi Huang Kai said.

　　At present, Hangzhou Chengxi Science and Technology Corridor is accelerating the cultivation of new economic growth poles by relying on the advantages of innovation foundation. Since its establishment seven years ago, the added value of the large corridor industry has increased from 106.33 billion yuan to 311.98 billion yuan, with an average annual growth rate of 20.5%, of which the contribution rate of high-tech industries has exceeded 75%.

　　The data shows that in 2022, scientific apparatus, Zhejiang Province achieved a zero breakthrough, Zhijiang Laboratory was incorporated into the national laboratory system, and 10 provincial laboratories and 10 provincial technological innovation centers completed the layout, and the driving force of science and technology innovation became stronger and stronger.

　　In the Zhijiang Laboratory Computing and Data Center located in the Kechuang Corridor in the west of Hangzhou, engineers monitor the running status of the server cluster through the "Zhijiang Cloud" system (photo taken by Xinhua News Agency reporter Huang Zongzhi on June 23, 2022).

　　— — Story 4: Cars that "change lanes and overtake"

　　"In the past, we felt that it was fashionable to drive imported cars from Europe and America. Now the main market for new energy vehicles we export is Europe." Chen Guanliu’s face was filled with pride when he mentioned the change of car’s "flow direction".

　　Chen Guanliu is the deputy director of manufacturing of Lingke Automobile Yuyao Factory. Among the domestic high-end automobile exports of more than 250,000 yuan, the Lexus automobile market ranks first.

　　Engaged in the automobile industry for 17 years, in Chen Guanliu’s view, it is too difficult for China’s traditional fuel vehicles to catch up with Europe and the United States in an all-round way, but on the brand-new track of new energy vehicles, we have kept pace with the European and American automobile industries in many aspects, and even have advantages in intelligent driving and power system.

　　Lingke is located in the super factory in Yuyao, Ningbo. All production rhythms are calculated according to "seconds" or "minutes": 4 seconds, 6,000-ton punching machine goes up and down once, and two sets of body plates are punched out; In 63 seconds, four flexible robots drive high-precision cameras to measure 80 points of the whole vehicle; 526 robots flew up and down, and the spot welding automation rate of more than 5,800 solder joints reached 100%. In 60 minutes, 45 cars were rolled off the assembly line.

　　"Even if the production is at full capacity, the overseas orders of the factory have been scheduled after April this year." Chen Guanliu said, "This is confidence and confidence."

　　The data shows that: seize major opportunities in advance and lay out the track of emerging industries. With the new energy automobile industry as the representative, four trillion-level advanced industrial clusters, 15 billion-level characteristic industrial clusters and a number of tens of billions of "new star" industrial clusters are rising rapidly in Zhejiang.

　　Workers carry out the inspection process before going offline in the assembly workshop of Lingke Automobile Yuyao Factory in Zhejiang Province (photo taken by Xinhua News Agency reporter Huang Zongzhi on January 5, 2023).

　　Feel the bright future of China consumption in the booming market.

　　— — Story 5: The Wulin Road of "Restoring Fire"

　　With the bright moon in the sky, the Wulin night market in Hangzhou began to be lively. Neon lights, people come and go.

　　Drilling into the music and food snack city, the trendy music is mixed with the sounds of pots and pans and the sizzling hot oil, which makes people’s appetite greatly. Mr. and Mrs. Yao Xiaolin from Jilin, while greeting the customers who came in and out, were busy tipping spoons and taking orders.

　　"I’m really busy. I have to hire someone." Yao Xiaolin said that from the Spring Festival to now, the popularity of Wulin Road is getting higher every day, and the business is getting better every day.

　　Liu Mingxia, the owner of the pet shop, didn’t expect that the business of his new store on Wulin Road was so hot that he couldn’t get off work until early morning every night. Seeing more and more young people visiting the night market with kittens, she is planning the next branch.

　　Wulin Road is a famous consumer street in old Hang Cheng. According to statistics, since the Spring Festival this year, the average traffic volume of Wulin passers-by has been close to 80,000 per day, double that of last year.

　　"Definitely not bad!" Deng Liying, who has opened a clothing store in Wulin Road for 23 years, is full of confidence in the future.

　　The data shows that the Zhejiang Provincial Department of Commerce, in conjunction with various departments, recently launched the "Zhejiang Lai Consumption Boosting Year 2023" campaign, striving for more than 1,000 consumption promotion activities at the provincial, city and county levels and launching more than 10,000 enterprises throughout the year, driving sales to exceed 400 billion yuan.

　　　 Feel the continuous improvement of business environment from "closing on the same day"

　　— — Story 6: Lu Liuliu with peace of mind

　　"Name of event: company establishment registration; Legal time limit for settlement: 20 working days; Time limit for commitment to settle accounts: online within 24 hours and offline on the same day; Number of visits to the service site: 0 times. "

　　Log on to Zhejiang Government Affairs Service Network and open the page of "Company Registration". Lu Liuliu, who applied for starting a company for the first time, drummed his heart: It is said that Zhejiang has a good business environment. Is it really so good?

　　Lu Gang, a 54-year-old man, retired from an enterprise in Shengzhou, Shaoxing, and he planned to register a company and sell some small household appliances on the cross-border e-commerce platform to earn foreign exchange.

　　Application, articles of association and identification … … According to the process, when Lao Lu fills in the form one by one, he clicks Submit. At the same time, "data running" replaces "manual running", and pieces of data flow rapidly in tax, social security, medical insurance, provident fund and other systems.

　　The data in the optical fiber runs fast. The application submitted in the morning was notified by SMS when I woke up in the afternoon. The next morning, the business license was accompanied by the courier ringing the doorbell and arrived at the door. From beginning to end, I didn’t spend a penny and didn’t run in the government service hall.

　　From "running by all departments" to "running at most once" and then "not running at all", the "No.1 Reform Project" to implement the business environment was written into the work report of the Zhejiang provincial government, and it was also written into local laws and regulations, which became a stable policy.

　　The data shows that there are more than 9.4 million market players in Zhejiang Province. According to the proportion of permanent residents, there is one boss in every seven people in Zhejiang.

　　Economic story, human warm current.

　　Whether in Zhejiang or other places, one touching story gathers into the spring tide of China’s economy, surging with the power of stability and improvement. (Reporter Wu Huanqing, Shang Yiying, Fang Wenyu, Lin Guangyao)