According to previous years, the first quarter was the peak sales period of pickup trucks and the overall automobile market. However, under the influence of repeated epidemics, chip shortage and insufficient consumer demand, the cumulative insurance coverage of pickup trucks from January to March was 93,348, with a cumulative year-on-year increase of 18.9%. However, no matter how the market changes and how competitive brands are added, pickup trucks still stand firmly in the NO.1 position.
From 0 to 200,000 vehicles+,it took only two years, and from 200,000 to 300,000, it took only eight months. This achievement is a "miracle" combined with the current automobile market environment. You know, this once-unpopular market segment is tens of times more difficult to succeed than other market segments. Fortunately, it is successful. It is the dream of all car companies to have such a fist product.
Yesterday (May 8th), the 300,000th vehicle was officially rolled off the assembly line at Chongqing Smart Factory. Became the first high-end pickup truck brand in China to break through 300,000 units. AT the same time, the trailer versions of passenger guns and commercial guns are officially listed, and they have C6 trailer qualifications. The market guidance price is increased by 2,000 yuan on the four-wheel drive AT models of passenger guns and commercial guns.
On April 1st, this year, the relevant regulations of C6 light tractor trailer were formally implemented. In order to meet the diversified needs of users, on the basis of artillery, locomotive guns and off-road guns, trailer versions of passenger guns and commercial guns with higher cost performance are introduced. This also means that the whole car system has laid out trailer models.
It is understood that the trailer version has powerful functions, has the towing qualification of C6 driving, and is equipped with 2.5-ton trailer qualification, trailer power inlet and trailer installation port, which can infinitely expand the use scenarios of towing, including transporting motorcycles, towing yachts, RVs and motorboats.
In addition, in order to adapt to the development of cultural tourism, the China Automobile Association, the Passenger Association and all pickup truck friends jointly promoted the introduction of new pickup truck standards, prepared for the establishment of pickup truck associations, and promoted the lifting of pickup truck policies. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city.
Due to the restriction of pickup truck policy, domestic consumers have always had an old impression of pickup truck models, and pickup trucks have always been in the image of tool cars or minivans in China. However, with the gradual lifting of the ban on pickup trucks in recent years, pickup trucks have slowly begun to develop in the domestic market.
If we say that the true-hearted riders used to be all over the field of SUVs and off-road vehicles, but after receiving the good news of lifting the ban on pickup trucks, everyone’s psychology is consistent for the first time: "As long as you also want to get a big pickup truck, we are friends." I can’t help it. In China, it’s so tempting to ride a big pickup truck with globalization. No cool girl or real man is willing to refuse, whether it’s Christine or Schwarzenegger.
Back to the event itself, from the perspective of sales volume, it achieved a "cannon" and continued to sell well. In October 2019, in the first full month after listing, its sales volume reached 5020 units, and it entered the top three in the pickup truck market in one fell swoop; In May, 2020, the monthly sales volume exceeded 10,000 vehicles for the first time, which also helped pickup trucks break through the 20,000-monthly sales mark, setting a new sales record for pickup trucks in China. Since then, it has continued to sell well. Up to now, the emergence of 300,000 sales has made pickup trucks a well-deserved market overlord in the domestic pickup truck market.
At the level of industry development thinking, pickup trucks have promoted the industry to enter the era of ride-sharing 3.0, and established the main line of industry development based on multiple rides. As pickup truck belongs to the category of light truck, its product characteristics are restricted and its functional orientation is narrow. After pickup truck put forward the passenger development strategy, its brand is different from "pure truck" in three basic categories: passenger, off-road and commercial, and it has successfully entered the field of vision by virtue of cross-border circle expansion, opening up a new direction of industry development. Nowadays, the brand has put forward two advanced categories: fashion business and passenger leisure, which not only transforms itself from a simple producer to a diversified travel service provider, but also further deepens the market development ideas.
In the past few years, the Firefighters’ Association has been established, and there are currently 31 provincial teams; Operating the APP, its fans reached 800,000; Established six pickup schools to really play with users. These measures not only make the pickup truck go out quickly, but also make it a life, an attitude and a spirit, which promotes the development of pickup truck culture.
At the level of product research and development standards, pickup trucks have promoted the industry to establish a technological development route with science and technology, intelligence and globalization as the core. Pickups have always been at the forefront of the industry in product development and technology application, and have repeatedly broken the routine and adopted new technologies, and the manufacturing standards are based on the global market. Under the guidance of sophisticated thinking, the brand of pickup truck was the first to introduce cutting-edge leading technologies such as ZF 8AT, TOD four-wheel drive, intelligent driving assistance and multi-link rear suspension in China, and was widely used for reference in the industry. Driven by pickup trucks, the pickup truck industry in China has opened an era of technological development, with outstanding designs and leading technologies constantly emerging, and the overall R&D and manufacturing level of the industry has gradually moved towards international first-class.
If asked, what is the secret of becoming the best-selling pickup truck of China brand? "Car rings" believes that the above reasons are the best interpretation of the word "best seller". Moreover, in 2021, the global sales of pickup trucks exceeded 2 million, making it the only pickup truck brand in China to enter the "2 million club". Moreover, with the annual sales of 233,006 vehicles, it has surpassed many established pickup truck companies such as China, GM and so on, becoming one of the top four in the global sales of medium-sized pickup trucks, truly showing the world the power of pickup trucks in.
As the epidemic situation improves, the global economic recovery is just around the corner, which will gradually deepen the process of globalization. In the future, the "best-selling pickup truck" will not only be domestic, but also global, and finally achieve the goal of global sales of 500,000 vehicles in 2025, making it popular around the world.
Looking forward to the situation throughout the year, the China Automobile Association called on local governments to refine the national policies and measures on the development of pickup truck culture as soon as possible, and enterprises should continue to actively take effective countermeasures. At the same time, it suggested that government departments introduce policies and measures to promote pickup truck consumption.