Author: Liu Bingqian
After "Dear, Dear" exploded the summer file in 2019, the companion piece "My Time, Your Time" shone into the winter file in 2021 like "the first sunshine".
Due to the students’ holiday and the Spring Festival, the online traffic has surged, and the winter vacation file has become a popular schedule for more and more film and television dramas. Take this year as an example, costume dramas, fantasy dramas, criminal investigation dramas, sweet pet dramas and other types of dramas are all aimed at this schedule. The theme of urban love is not very dominant in this period because of its small volume and the target audience is not covered by the whole population.
However, the number of entertainment found that on the first day of the broadcast of "My Time, Your Time", the heat in the iQiyi station broke 8000; On the second day of the launch, it was ranked first in the list of Yunhe data network dramas; As of February 14th, the online drama market share of seven natural days was the first, and the online drama market share of the highest day (February 11th) was as high as 10.42%.
Even in the week of killing the most intense Spring Festival file on various platforms (February 8 to February 14), "My Time, Your Time" still occupies the first place in the weekly list of Yunhe data network drama and the second place in the weekly list of series. In the following week (from February 15th to February 21st), despite the diversion of the new costume dramas, the broadcast popularity has not diminished, and it still ranks second in the weekly list of online dramas.
Now that the plot has been broadcast halfway, there is reason to believe that this urban love drama "My Time, Your Time", which takes the robot fighting competition as its career background and "Sister-in-law Love" as its love thread, is erupting into a small universe with its own unique creative ideas. While the heat is growing steadily, the long tail effect will gradually emerge. At the same time, Digital Entertainment also interviewed Ms. Fang Ying, the chief producer of this drama, senior vice president of Huacekerton and general manager of drama cool communication, and talked about the "production classics" of drama cool in the field of urban love drama from the perspective of the change of love concept and technological change of the times.
Go in both directions and redefine "career love"
With the domestic urban love drama going through nearly 30 years, in addition to the more sophisticated production, there is an increasing demand for the audience to watch the drama. Although love is an indispensable element of urban theme, it is not easy to present a love view that is more in line with the expectations of modern youth through drama.
In My Time, Your Time, the most attractive thing is the deep affection and sweetness brought by "younger brother and sister love", and the appeal of mutual promotion between love and career.
Ten years ago, Wu Bai (Hu Yi Tian), a 15-year-old genius, decided to become a champion like the goddess Ai Qing (Li Yitong) and have his own stage in the field of robot fighting. Ten years later, Wu Bai became the professional player who stood at the top, not only realized his professional dream, but also exchanged his 300th champion for the opportunity to start with Ai Qing.
In the next year, "Sister-in-law Love" is not only sweet and off the charts, warm-hearted and affectionate, but from the career point of view, Wu Bai and Ai Qing belong to two different teams. On the field, they both face each other but help each other for the common goal of "winning the championship in Chinese". Off the court, they share the joy of success and progress with each other. It is this kind of love that promotes the development of career, which in turn achieves the interaction of love, redefines the "close" career love, and also stimulates the audience’s instinctive enthusiasm for drama.
This enthusiasm can be completely reflected from the popularity of the drama and the stickiness of the audience.Up to now, "My Time, Your Time" has been broadcast, and 41 hot searches have been made in Weibo and 17 in Tik Tok.Among them, Weibo’s hot search # Wu Bai has a crush on love for ten years #, # Ai Qing refuses Wu Bai #, and Tik Tok’s hot search # Wu Bai loves the window kiss # all outline the love growth trajectory of the main characters.
In Fang Ying’s view,Although "My Time, Your Time" is launched from a female perspective, it is hoped that the audience will have more rich feelings and more valuable understanding while tasting the "sweetness" of love in the play."Nowadays, young people are very self-conscious and don’t talk about who belongs to whom in love. In today’s artificial intelligence, more and more women occupy an increasingly important position in career development, and it is completely feasible for career and love to progress together. "
"As designed in our play, the origin of the name of the K&K team is that Ai Qing doesn’t want to be Queen, but wants to be King in the robot fighting world, and Wu Bai thinks that the two Kings can coexist. I think this can reflect the ideal state of love that young people love and pursue, relying on each other, achieving each other and being evenly matched. " Fang Ying added.
Serialized development, iteration of technology and blood
From "Dear, Dear" to "My Time, Your Time", Draco continues to present the emerging technology industry. Since the original work is a sister novel, the drama cool actually bought these two IPS at the same time to develop a series of dramas. Different from the cyber security contest in the background of the previous sister story, My Time, Your Time puts the story background in the more advanced field of robot fighting. Behind the iteration of professional background, what is conveyed is a sublimation of blood and emotion.
When talking about why we chose the field of robot fighting, Fang Ying and Shu Entertainment listed several reasons. "First of all, with the development of science and technology today, our life has already entered the intelligent age, and the further pursuit of technology is a big topic that the whole world is discussing; Secondly, from the perspective of national strategy, the strategy of "rejuvenating the country through science and education" is also very clear, so the placement of our works is also very clear-to seize the futuristic and trending technical representatives in the vision of young people. The reason why we finally decided on the fighting robot is also our decision after investigating many industries. Especially after communicating with professional team players, we found that people in this industry can be said to be’ power generation for love’ in the true sense, and their pure love for what they do is really touching. Based on this industry development background and emotional touch, we finally decided on robot fighting. "
At the same time, in order to present such a new technical field, professionals are involved in the whole creative period of the cool drama project, and even the shooting angle of the competition is completed under the guidance of professionals. All the team actors in the play are also professionally trained in advance. Because there are many parts of the post-production of special effects in the filming process, and the real stadium is restored one by one, the professionalism and imagination of the actors are very high.
But for film and television works, it is not the most difficult to completely restore the appearance of a brand-new industry. The difficulty lies in how to present it to the audience in a simple and clear form after absorbing such professionalism. Fang Ying revealed that in order to facilitate the audience to understand and enhance the interest, the project team kept communicating with professional consultants on the setting and commentary of the competition and made several adjustments and improvements.
Many viewers found that "Dear, Dear" and "My Time, Your Time" have strong expressions of national honor."Today’s young people are born and grew up in an era when the motherland is developing and strong. They have a stronger sense of national pride and a sense of national honor that they want to win glory for their country by defeating their opponents."Fang Ying added.
This pursuit of warm-blooded career and national honor not only conforms to the young people’s desire for new things, but also is the social responsibility that film and television works should bear. More and more young people can understand and pay attention to the progress of science and technology, which just breaks the problem of "the times are progressing".
Mutual achievements of artists and drama fever
At the beginning of the official announcement of the drama series, many people had doubts: Was Hu Yi Tian chosen as the male host because of his traffic?
Actor Hu Yi Tian’s popularity has been high since he appeared in "To Our Simple Beauty" in 2017, but this time he played the role of the leading actor Wu Bai in "My Time, Your Time", but it was not entirely because of his flow.
According to Fang Ying’s memory, as early as at the beginning of the development of Dear, Dear and My Time, Your Time, Hu Yi Tian was decided to play the role of Wu Bai in the two plays because of his high degree of fit with the role. Although he didn’t play much in Dear, I Love, he was called "Wu Bai Ben Bai" by many netizens because of his performance of Wu Bai’s "the king on the field and the sense of youth under the field".
With the broadcast of "My Time, Your Time", Hu Yi Tian’s popularity has been greatly improved by the popularity of the series. According to the latest issue (February 8-February 14), Hu Yi Tian ranks first in the weekly list of online dramas by Yunhe Data artists.
Although there are two online dramas in Hu Yi Tian recently, My Time, Your Time and My Secret Love for Orange-born Huainan, we can still clearly see that My Time, Your Time has contributed more than 61% to the artists.
At the same time, the other stars in the play: Li Yitong, the heroine of Ai Qing, and Wang Anyu, the star of Shen Zhe, were ranked second and sixth in the weekly list of artists’ online dramas respectively because of the broadcast of the series.
The joining of the flow actors can bring more attention to the announcement at the beginning of the series, and the broadcast of high-quality series can also bring heat addition to the actors, which is the best chemical reaction that a good actor can collide with a good work.
And the number of entertainment also has reason to believe that such a high-quality urban love drama that attaches importance to science and technology and makes great efforts will show the long tail effect over time.
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