分类： cc

Winter is getting farther and farther away, people are good with spring, and everything can be expected. After experiencing many uncertain challenges, Xiaomi Group ran out of profit in 2022, and it is likely to usher in another wave of upside in 2023.

On March 24th, Xiaomi Group released its annual financial report for 2022. The financial report shows that in 2022, Xiaomi achieved a total revenue of RMB 280 billion and an adjusted net profit of RMB 8.5 billion. Innovative business expenses such as smart electric vehicles are RMB 3.1 billion, and R&D expenditure in 2022 increased by 23% year-on-year.

The macroeconomic downturn, global inflation, the impact of the epidemic, consumer demand has been seriously challenged. IDC, an international data company, reported that in 2022, China’s smartphone market shipped about 286 million units, down 13.2% year-on-year, the biggest drop ever. After a lapse of 10 years, the shipments of smart phones in China once again fell to the market below 300 million yuan.

In the face of extremely difficult market environment, Xiaomi has enhanced its brand competitiveness with high-end strategy in the past three years, and the promotion of high-end strategy has achieved initial results. According to the financial report, Xiaomi’s global smartphone shipments remained the third, reaching 150 million units, and smartphone ASP achieved three consecutive years of growth. The monthly active users of Xiaomi’s global smartphones also ushered in a record high. As of December 2022, the number of monthly active users of MIUI worldwide increased by 14.4% year-on-year to 582 million, and the sustained growth momentum presented and promoted the company’s resilient development.

At the beginning of this year, Lei Jun, the founder of Xiaomi, recently issued an internal letter saying that 2023 is a year for Xiaomi to start a new development cycle, and it is also the time for a series of profound changes to enter the deep water area. The group is at the starting line of a new stage.

According to the data released by the National Bureau of Statistics, many economic indicators showed positive changes, and the economic recovery started. Guosheng Securities believes that consumer electronics will experience a weak demand side in 2022 and is expected to usher in a replacement cycle repair in the next two years. This year, Xiaomi Group launched a new business strategy of "paying equal attention to scale and profit", and built up a strengthened system capability, laying a solid foundation for the long-term development in the next 5-10 years, and fully preparing for a new round of outbreaks in the next 2-3 years.

High-end strategy has achieved initial results

With the low-end market share, China brand has occupied more than half of the global mobile phone market, which on the one hand makes the market scale, on the other hand makes the brand face the dilemma of positioning and profit, and seriously limits its innovation ability. Standing at an important turning point of high-quality economic development, high-end layout has become the general trend of the transformation and upgrading of China brands and China manufacturing.

In 2022, the average selling price (ASP) of Xiaomi’s global smartphones reached a record high, reaching RMB 1111. At the same time, in the fourth quarter of 2022, the smartphone ASP in Xiaomi mainland increased by over 14% year-on-year, and the shipment of high-end smartphones (RMB3,000 and above) accounted for 6.8 percentage points year-on-year. According to third-party data, in the fourth quarter of 2022, the sales volume of Xiaomi smartphones in Chinese mainland market ranked first in the price range of RMB 3,000-4,000, and second in the price range of RMB 4,000-5,000.

In view of the trend of younger and more entertaining consumption and the increase of female users, in July 2022, Xiaomi launched the first Xiaomi 12S Ultra equipped with two self-developed chips, namely, 澎湃 G1 and 澎湃 P1, to realize the combination of one-inch outsole and Leica image aesthetics, and to provide a brand-new mobile image experience for image lovers. In August 2022, Xiaomi launched a new generation of folding screen flagship Xiaomi MIX Fold 2 to help Xiaomi open the ultra-high-end market of folding screen. The "high-end stable price" strategy maintained by these two high-end models during their life cycle has effectively promoted the rise of Xiaomi ASP, and is also conducive to Xiaomi’s further promotion of high-end strategy.

At the end of 2022, Xiaomi teamed up with Leica to build the Xiaomi 13 series with self-developed chips, and with the new MIUI14 system, the smooth experience was improved by 60%. Under the blessing of aesthetics and algorithms, the image experience was even better. It is reported that the Xiaomi 13 series has been ranked first in the price range of RMB 4,000-6,000 in the Android camp in Chinese mainland market for 7 consecutive weeks. As of January 12th, 2023, the favorable rate of this series in JD.COM was over 99%, which attracted loyal powder and iron powder, and will also witness and promote Xiaomi to grow into a high-end brand.

Dare to invest in the long run

Since 2007, smart phones in China have developed for nearly 16 years. Being a brand lies in the morning and evening, and so does being a high-end brand. Long-term activists should lay out the present based on the future.

High-end products depend on high-end technology. It can also be seen from the financial report that even under the pressure of internal and external pressure in 2022, Xiaomi still attaches importance to research and development and dares to invest. In 2022, Xiaomi Group’s R&D expenditure was RMB 16 billion, up by 23% year-on-year, with a five-year compound growth rate of 38.4%. Xiaomi estimates that the total R&D investment in five years (2022 -2026) will exceed RMB 100 billion. By December 2022, the proportion of Xiaomi R&D personnel in the total staff has increased to nearly 50%, accumulating human resources for continuous development and innovation.

The technological innovation in the intelligent era is a multi-dimensional integration of cross-industry, cross-scene and cross-region. Xiaomi actively deploys smart phones, smart cars, robots and other fields. It is estimated that the total R&D investment will exceed RMB 100 billion in five years (2022 -2026), and a perfect talent incentive mechanism will be established. By the end of 2022, Xiaomi’s R&D personnel accounted for nearly half, and held a million-dollar technology award for four consecutive years.

China brand has enjoyed the dividend of digital development, but the appearance of high-end final results still needs to go through many tests. Firmly believe and persist in investment, there will be accumulation and opportunities.

Going to overseas differentiation strategic market

"The macro environment will gradually improve, and it will still take some time for a full recovery." Lu Weibing, president of Xiaomi Group, attended the telephone call for the first time, and said that 2022 will be a year in which Xiaomi’s ability will be reborn. Looking forward to 2023, Xiaomi will still have to "cross the cycle". Crossing the cycle is not an easy task. The high-end strategy promotes Xiaomi products and brands to leap upwards, go overseas and seek a bigger world in a wider and higher place.

According to Xiaomi Group’s financial report, 75% of the global shipments of smartphones in 2022 came from overseas markets. "Focus on steady operation and differentiate our strategic market", Lu Weibing stressed at the telephone conference that Xiaomi will promote high-end brand in key markets around the world. At present, China mobile phone manufacturers still rely on low-end models to achieve "scale" overseas. It is reported that the international version of Xiaomi 13 series has been released in March this year. Whether the high-end flagship of Xiaomi it represents can really "profit" overseas, I believe the market will give an answer soon.

In addition to mobile phone products, Xiaomi’s overseas Internet business grew strongly in 2022, and its total annual revenue increased by 35.2% year-on-year to RMB 6.8 billion. In the fourth quarter of 2022, Xiaomi’s overseas Internet service revenue increased by 19.4% year-on-year, reaching RMB 1.9 billion, a record high, and its proportion in the overall Internet service revenue increased to 26.1%. As an important advantage of Xiaomi, the scale effect of intelligent hardware and digital ecological operation give Xiaomi the growth through different cycles.

Intelligent ecology strengthens core values

Based on the huge hardware installation base, Xiaomi has put high-quality, cost-effective and other rich product combinations into different life scenes through artificial intelligence technology and the Internet of Things, linking thousands of active users, stimulating the stickiness of high-frequency consumption, and building a smart ecosystem of Xiaomi, which has always been the core value of Xiaomi.

The product-side force leads to the user experience. In the financial report, it is directly reflected in the corresponding data growth. In 2022, the global shipment of Xiaomi Smart TV reached 12.4 million units, and the annual revenue of smart home appliances increased by over 40% year-on-year. In the fields of office and family entertainment, the annual shipments of Xiaomi tablet increased by over 160% year-on-year, and the shipments in Chinese mainland in the fourth quarter reached a single-season high. According to Canalys data, in 2022, the market share of Xiaomi tablet in Chinese mainland increased to the third place, and its leading edge continued to be released.

The synergy between channel layout and product structure has been further deepened. In 2022, the GMV of channel AIoT products under Xiaomi line increased by over 27% year-on-year, maintaining a good growth trend.

The financial report shows that in 2022, Xiaomi’s revenue from IoT and consumer products reached RMB 79.8 billion, of which the revenue in the fourth quarter was RMB 21.4 billion, achieving a 12.5% month-on-month increase. As of December 31, 2022, the number of connected devices (excluding smartphones, tablets and laptops) on Xiaomi AIoT platform increased by 35.8% year-on-year to 589 million; In December 2022, the number of monthly users of Xiaoai and Mijia APP increased by 7.1% and 18.6% respectively, reaching 115 million and 75.8 million.

Large-scale ecological creation tests the R&D and manufacturing capabilities behind the products, but ultimately depends on the improvement of efficiency and benefits brought by digitalization. This year, Xiaomi put forward the business idea of "paying equal attention to scale and profit" for the first time. At the same time, the Group Management Committee and the Group Human Resources Committee were established to coordinate and optimize the strategic structure, operation management and resource allocation, focus on improving quality and efficiency, and promote the construction of professional long-term management system.

It is foreseeable that the headwind factors brought by the macro-environment are gradually easing, and consumer demand and the vitality of scientific and technological innovation continue to be released. However, Lu Weibing stressed that Xiaomi should be cautiously optimistic about the market in 2023, "strengthen risk management and pay attention to steady operation." He hopes that by improving the internal efficiency of Xiaomi, the profit target will be finely managed at the executive level.

With caution and optimism, it remains to be seen how Xiaomi will perform in the new year as the company promotes innovative business, continues to tackle key scientific and technological problems and improve its management model.

　　CCTV News:A few days ago, the Ninth Division of Xinjiang Production and Construction Corps set off a nationwide tree planting craze. Different from previous years, this year’s "project tree" was planted.

　　In 2022, the pilot demonstration project of the ninth division’s land greening organized by the Finance Bureau of the Corps and the Forestry and Grassland Bureau of the Corps passed the competitive evaluation and won the support of 200 million yuan from the central government for forestry reform and development. This is the first time that the autonomous region and the Corps have successfully applied for the national land greening pilot demonstration project.

　　It is reported that this project, combined with the overall objectives of the Corps and the Ninth Division’s "Tenth Five-Year Plan" development plan, based on the landscape pattern and resource advantages of the Ninth Division, has planted Ulmus pumila, Populus alba, Elaeagnus angustifolia, Hippophae rhamnoides and other measures in more than 3,600 plots of 91 companies in 10 regiments in the whole division through artificial afforestation, artificial grass planting, restoration of degraded forests, closing hillsides to facilitate afforestation, forest tending and restoration and treatment of degraded grasslands.

　　Wang Zhonghua, director of the Natural Resources and Planning Bureau of the Ninth Division, said that the implementation of this project will continuously improve the regional ecological environment quality, significantly enhance the ecological carrying capacity, increase the forest coverage rate by 0.26 percentage points, and increase the grassland comprehensive vegetation coverage rate by 0.4 percentage points, which is of great significance for restoring and improving the regional ecological environment in the northwest border areas, enhancing the growth potential of forest and grass carbon sinks, and achieving a win-win situation in social, economic and ecological benefits.

　　In order to promote the project construction with high quality and high standard, the Ninth Division set up a project work coordination group, established an organizational system in which the main leaders of the Party and government take overall responsibility, the relevant departments perform their respective duties and are responsible for division of labor, scientifically formulated a greening plan, improved the project fund use system, and decomposed the project construction into specific implementation units according to the principle of territorial responsibility according to the year and region. At the same time, the Implementation Plan for Full Implementation of Forest Length System in the Ninth Division was issued, and a three-level forest length system was established at division, regiment and company levels.

　　At present, according to the principle of "one group, one product", all regimental farms organize enterprises, cooperatives and workers to participate in the construction, and plan to complete the tree planting work by the end of April. (Reporter Yan Huimin)

Jam Hsiao proposed to his agent Lin Youhui yesterday!

I still remember 21 years,

The fortune teller said in Jam Hsiao’s Weibo commentary that he was suitable for late marriage.

And he piously asked ↓

At that time, many netizens thought he was funny.

And now it seems that,

Jam Hsiao may really be eager to get married at that time, and he was poked in the soft spot by the word "late marriage" (covering his face)

Three years later, he and Lin Youhui officially announced.

At this time, he was 36 years old and the woman was 50 years old.

It’s a standard late marriage ~

Official announcement is not an ordinary official announcement, but a direct proposal.

Friends and relatives are here, and everyone should be most familiar with Jay Chou and his wife.

Alyssa Chia and his wife ↓

(And Show Lo ↓)

I am also very touched by the details.

It’s supposed to be a secret proposal from Lin Youhui,

The scene is very romantic ↓

The preparation before the proposal is also sufficient.

Lin Youhui came in through the door,

Constantly accept roses from relatives and friends ↓

Go upstairs slowly and finally arrive at the scene of marriage proposal.

Surrounded by friends and family,

Received 200% blessing ↓

The marriage proposal diamond ring is an expensive rock candy.

The visual diameter is about 14mm to 16mm,

The price is around 15 million RMB ↓

(User estimates)

The process and details are really atmospheric and attentive.

After the successful proposal,

Internet users are also eating melons online.

Passers-by are feeling their age difference for the first time ↓

Tucao star x broker’s combination relationship ↓

But to be honest,

As long as they are concerned,

Will skip these heartfelt blessings?

After all, watching the footage of Jam Hsiao’s confession,

I think they definitely have a story—

(PS: Mama is the nickname "mermer" of Summer Lin Youhui, and the subtitles are wrong, not mom).

Long before the proposal,

Two people have been in a semi-public state in the entertainment circle.

In 2016,

They attended Peter Ho’s wedding together,

Great feeling of being in pairs ↓

In 2017,

Jam Hsiao ventured into inner entertainment,

Participate in Hunan Satellite TV’s Singer,

Played a song "You are my beloved girl",

The camera was cut to Lin Youhui, and she burst into tears under the stage.

After the end, Jam Hsiao stepped down and gave Lin Youhui a big hug.

In 2019,

Jam Hsiao and Lin Youhui began to cross the street more generously,

I feel that the relationship is not general.

2020 is a half-opening window paper.

Being a guest on the program of Little S, I was asked, "Is my girlfriend an agent?" ,

He was silent for half a minute,

Finally, I said, "If I have a girlfriend, I will take the initiative to show" ↓

Although Jam Hsiao later refused to admit that he "recognized love" on the show,

But the media in Taiwan Province are obviously convinced of the fact that they are "already together", and the details of po are also very rich.

For example, in 2017,

Taiwanese media reported that two people would buy beef noodles together in the middle of the night.

In 2020,

Often photographed going home together at night,

And the person holding the remote control to open the entrance guard of Jam Hsiao’s house,

Summer↓, of course

The teasing from friends is also uninterrupted.

Jam Hsiao went to the concert on May Day as a guest.

A Xin asked him to sing the English version of I Love Summer on the stage.

(Lin Youhui’s English name is Summer)

Then Jay Chou, a close friend, directly posted his short message to Xiao Helin on ins.

Of course, it is also acquiesced by Jam Hsiao.

Although there are many clues,

What is shocking is that Jam Hsiao personally announced the "length of love" last night-

Love for 16 years

You know,

The media first reported their affair in 2009.

That was 14 years ago ↓

Jam Hsiao debuted in 2008,

That was 15 years ago

Push it forward one year,

It must be traced back to Jam Hsiao’s entry into the entertainment circle in early 2007, and he participated in the kick-off of "Avenue of Stars" and became famous in World War I..

After he got off the stage, he was immediately surrounded by brokers from various companies.

But he picked the youngest and most inexperienced self-employed Lin Youhui at a glance.

Although Jam Hsiao explained afterwards,

He just wanted to make a decision independently.

But now it seems that,

The first choice, maybe love at first sight?

(Jam Hsiao was 19 years old and Lin Youhui was 32 years old)

Love at first sight is full of fairy tales,

But it is also easy to rot in the later stage.

Fortunately, there are no in Jam Hsiao and Lin Youhui ~

In the 16 years from 2007 to now,

Lin Youhui was the only woman who accompanied Jam Hsiao on the gossip news.

Whether it’s a career or a relationship.

There is a difference of 13 years between the two people.

Getting along with each other is also a classic model of sister and brother & star and agent.

Simply put,

Is Jam Hsiao responsible for talent, and Lin Youhui to protect his "talent".

From the first signing,

Lin regarded Xiao as a little brother and a child.

Jam Hsiao, who is introverted, relies heavily on and trusts Lin Youhui.

She has always respected his personality and habits,

In the first year of work, although they can’t talk to each other,

But Jam Hsiao will definitely send Lin Youhui a dense newsletter ↓

Even for a long time,

When facing reporters, Jam Hsiao needs to see Summer outside the camera to summon up courage ↓

She knows Jam Hsiao and how to protect Jam Hsiao.

Even in the entertainment circle,

She doesn’t think he has to be eloquent.

When you encounter difficulties in your work,

She knew that he was always better at blocking than dredging,

And he is only willing to listen to her criticism.

Lin Youhui saw Jam Hsiao’s talent,

So I made a career plan for him.

Early quick money is meaningless ↓

It turns out that her vision is completely correct,

Jam Hsiao’s career gradually reached its peak under her management.

In the later period, I made a lot of money.

Buying a super mansion, a group of stars are amazed ↓

Is basically Jam Hsiao’s "life assistant",

She will cuff Jam Hsiao.

Apply foundation ↓

Wipe one’s sweat

Tell the media about the nonsense scene when accompanying Jam Hsiao to pull teeth ↓

She knows Jam Hsiao’s body better than Jam Hsiao herself.

Of course, it’s not just going uphill together,

If there is a disaster on the road, she must have settled it in front.

She will refuse most unnecessary and non-musical "human relations" for Jam Hsiao.

Probably because of this,

A rich woman fan in Jam Hsiao was very dissatisfied with Summer.

And the rich woman happens to have a gangster background,

So Jam Hsiao kept receiving gang threats during that time.

It was also Summer who fought hard and finally settled it.

It can be said,

Jam Hsiao’s "simple" reputation in the circle ↓

Seeing others fall in love with variety shows will make you cry.

Lin Youhui’s escort is really indispensable.

You may see here,

Some people think that Jam Hsiao and Lin Youhui are essentially a "mother-child relationship" with a serious sense of dependence.

Is it similar to the combination of "Bao Ma&Bao Ma Nan"?

You can’t generalize,

Because Lin Youhui’s care for Jam Hsiao is not unconditional,

She plans a career for him, so he won’t engage in a moth to work on stage.

She takes care of everything in his life,

And he never defended her,

Leave all the money to her ↓

I am willing to give her all my things.

"Age doesn’t mean everything" ↓

So,

This relationship, which smells like "nurturing" and "protecting", seems less annoying.

At least Jam Hsiao’s behavior and personality are unified enough.

What makes people hate is not the "boy" in the emotional relationship, but the giant baby in the career.

But in the face of emotional interests or the law, minutes turn into disgusting adults.

And Lin Youhui is not obsessed with men’s love brains.

Of course she loves Jam Hsiao,

But Jam Hsiao is also one of her careers.

Someone went to interview,

Jam Hsiao doesn’t even know whether to film Summer or himself (covering his face).

The media also gave her a good evaluation.

I think she is neat and capable, and her gas field is not lost to artists.

She is super capable herself,

Dad Morris is an old comedian and agent.

After studying for a master’s degree overseas, she went to Dongsen TV Station as a leader and office worker when she returned home.

But Lin Youhui was not satisfied at all.

Instead, I went to TVBS TV and started as a handyman.

I worked all the way to prepare a concert in A Mei.

Become a person who is robbed by many departments ↓

Later, I took Karen Mok,

But the deepest feeling is F4↓

She just can make every partner love her,

Think she is affectionate and righteous ↓

(Zhu Xiaotian’s mother cooks chicken soup for her from time to time)

Describe it in eight words, that is-

A natural leader, bold and cautious,

Invincible, firm and powerful ↓

Although mixed up from the bottom environment,

But not contaminated with any bad habits ↓

(Dad used to work as a shift manager at KTV)

I lived like a super Hong Kong girl decades ago.

(It’s really like a big sister in a TV series.)

Along the way, I was as happy as a woman.

Have a good heart and three views of righteousness,

Life philosophy will burst out anytime and anywhere ↓

Ask yourself,

If there is such a person with you and by your side,

Will you admire and indulge?

It is no exaggeration to say that,

I’ve even been convinced by gangsters,

When Lin Youhui and Jam Hsiao were together in the early years, it was said that there was a boyfriend named "Black Brother".

This person is quite close to the Four Seas Gang.

At that time, Jam Hsiao’s intervention was rampant.

The black brother was silent in the interview, quite protecting Lin Youhui ↓

More decently,

Even though Jam Hsiao became the main artist of the brokerage company that Heige and Lin Youhui cooperated together,

Brother hei still didn’t have the idea of withdrawing his shares for revenge because of love and hate.

Not only is it full of meaning, but it is also actively looking for shortcomings from itself and finding reasons.

I have helped Jam Hsiao solve the problem many times.

(So far, Jam Hsiao’s father has completely accepted Summer.)

Alas, although it is a few words, it is still amazing.

Lin Youhui this woman really has a lot of energy,

Affectionate gangster, pure musical talent,

A character who can only be deceived in a novel,

How can you be attracted and met by her?

This energy even kept her from getting old,

Compared with her in her early 20 s ↓

Look at her now at the age of 50.

Still so capable and radiant ↓

Others are complaining that she is not young, white and thin, not so beautiful, and it is difficult to have children.

Come on, these standards add up to x100,

None of them are as valuable as Hui Jie’s spirit, patience and business skills.

Get married, have children, bind with men or something,

She’s never care,

Perhaps because of this, that kind of charm and sexy just doubled.

As for the CP of other star X brokers,

Hugh and his propaganda ↓

Zhang Wei and the broker ↓

Ku Kui Kei and his assistant ↓

It also proves that for big stars who are not short of fame and fortune,

The emotional value of accompanying care is actually greater than the appearance & reproductive value.

But! ! ! ! ! ! ! !

Please don’t grow up with men casually,

Lin Youhui or these brokers can hold it, others may not be able to …

the last sentence

Jam Hsiao, please don’t collapse the house.

　　Niu Chao, a new generation of artists, participated in Creation Camp 2019, attracted many fans with her first-class dance skills, cool personality and extensive literary hobbies, and finally won the 16th place. Later, he appeared as a new actor, playing the pony police officer in Silent Truth, and his first big-screen work was the latest movie "If One Day I Will Leave You".

　　In this film, Niu Chao plays a Chinese-Japanese hybrid, which requires him to quickly master fluent Japanese lines in a short time and naturally integrate into the daily performance.

　　In the dialogue with Sina movies, Niu Chao recalled his open-minded attitude in the face of the ups and downs of popularity after participating in the draft, and said that he had never been burdened with idols and hoped to be a recognized good actor in the future.

　　Sina movie dialogue Niu Chao:

　　[1]

　　Sina Movie: In If I Leave You One Day, you play a Chinese-Japanese mixed-race, which requires you to be proficient in Japanese and show that you have lived in the local area for many years. Why did the director ask you to play this role in the first place? Will these requirements be a challenge for you?

　　Niu Chao: I was very nervous from the beginning. There was also a lot of pressure when I really started to perform. During the performance, I learned little by little, and I also had to learn Japanese and perform. It was such a process slowly.

　　The director probably thinks I look more like Aoki in his mind. He asked the three of us (with Xie Chengze and Qiu Tian) to stand together and have a look, and these people came out.

　　Sina Movie: Does your role also have a prototype?

　　Niu Chao: Yes, he said so, but I haven’t seen him. It seems that he hasn’t been in that place since.

　　Sina Movie: You didn’t know Japanese before, did you? How can you quickly become proficient in speaking Japanese lines? You have quite a few Japanese lines in the film.

　　Niu Chao: At the beginning, I asked a teacher to teach me two months in advance. At first, I memorized the basic 50-tone pictures, but it was a little slow to find out. The movie didn’t have much time for you, so you could learn from scratch. I was still filming in those two months. Later, a teacher taught me line by line and helped me dig, so I practiced.

　　Sina Movie: This movie was shot in Japan all the time. How do you feel?

　　Niu Chao: To tell you the truth, I thought it should be very pleasant at first, but it’s not that pleasant. Because I think that place in Japan, I was not very good at taking the initiative to find someone else, so I was actually more …

　　For a long time, I stayed alone in the house every day, and the people on the street gave me a cold feeling. When language communication was not so convenient, it was actually quite uncomfortable. One of my most frequent visits is the convenience store downstairs. I go to buy instant noodles and eat instant noodles every day. There is also a Chinese restaurant, where I always go to eat alone.

　　Sina Movie: You are a very experienced restaurant clerk in the film. Did you do a lot of homework to experience life in advance?

　　Niu Chao: Yes, we worked there one week in advance, making drinks, making wine and picking out those things.

　　Sina Movie: What’s the atmosphere of the crew? What’s your impression of director Li Gen?

　　Niu Chao: At that time, I felt quite serious, relatively serious. Because maybe it’s our first time to play a movie, the director is filming for the first time, and it’s his debut, so everyone may be in a relatively serious state. It is also divided into occasions and what plays to watch.

　　I think the director must have been under great pressure at that time, and he was still very strict with us at that time. But when we wait in the back, we will become like friends after filming, and we can say anything.

　　Sina Movie: I heard that when you finished the movie, you directly told the director, "I think you don’t trust me sometimes", but later you embraced happily.

　　Niu Chao: Yes, because at first, when we were experiencing life and working there, he wanted me to be well prepared. Maybe I always showed a state of indifference to others on the surface, and many people would mistakenly think that I was the kind of person who didn’t play around seriously. I told him you have to trust me.

　　Sina movie: The characters in the film get along like a family. Did you actors get used to it outside the play?

　　Niu Chao: I didn’t play that role, because my role is relatively distant from them. At that time, the director also asked us not to play too closely in our lives, which might affect the performance in the play.

　　[2]

　　Sina Movie: Did you go smoothly from idol to actor?

　　Niu Chao: I really have never regarded myself as an idol for a moment.

　　You’ve seen the draft, and I’m just doing something about dancing and singing on the stage, so I don’t think there’s anything to switch. I show myself more on the stage, but if I act, you have to be someone else.

　　Sina Movie: Many people say that there are not enough stages and opportunities for making love in China, so the final track is full of actors. Do you agree with this view?

　　Niu Chao: I’m not that kind of person. When I went to Creative Camp, there was actually a good opportunity for everyone to see me. Because I was a newcomer and just knew how to dance, I thought it was good to go there. Here’s the thing. But in fact, I wanted to be an actor when I first went to the company.

　　Before I went to Creation Camp, I just thought that I could dance, but I didn’t think that I could sing and dance at the same time, and there were combinations. I hadn’t thought about those things before.

　　Sina Movie: Will your hobbies, such as dancing and painting, continue to be shared with you in the future?

　　Niu Chao: I’m going on now, because it’s just a hobby. A hobby is something you can do without much difficulty.

　　Sina Movie: Is the stage experience of previous years helpful to your present performance?

　　Niu Chao: A little bit. If you go on stage, you can be a little more relaxed, maybe at the beginning. But it’s not quite the same. You have to be handsome on the stage. It doesn’t matter whether you are handsome or not, that is, you are playing a person, that’s all. I enjoy performing a different person every time.

　　Sina Movie: The company gave you concentrated acting classes, didn’t it? What’s the difference between studying and practicing on the spot in the crew?

　　Niu Chao: Yes, more than a year. It’s so different. When we studied, we all learned the basics. You think I didn’t even speak Mandarin at that time, I didn’t know what the performance was at all, and you didn’t know what to do when I got the script. Of course, learning was very useful. The difference is that when you study, you get the script, and when you see a role you want to play, you can play it. In reality, you may not play the role you want to play so much, or your role is not so suitable for you, and no one will teach you every day. Like a teacher, you have to rely more on yourself.

　　Sina Movie: The silent truth and Hello, sharpshooter that you participated in all broadcast well. As a new actor, will you have the momentum to accumulate more good works?

　　Niu Chao: Of course, you must want to be recognized by others, so that you can have other opportunities. Otherwise, it is equal to zero. When you go to the audition, people will generally ask you what you have filmed. If you have something good to show them, people will say, "Oh, I know this person, and the performance is ok", which is of course relatively easier.

　　Sina Movie: What do you think of your face value advantage? Will it be difficult for handsome guys to take the strength route?

　　Niu Chao: I don’t think I’m handsome. I just think I have some characteristics. Because people always say that my eyebrows are interesting, maybe I am not that ordinary, but I should not be handsome. I think it may be more difficult to act if you just think about being handsome, because what you think is not the most important point. I think those handsome people in the plays I saw were attracted by their characters because of their great charm. I think that’s better.

　　Sina Movie: So you won’t have any idol burden as an actor?

　　Niu Chao: I haven’t. Sometimes they let me sit up straight, make my hair better, dress better and pay attention to all aspects of my body, but I still think it’s good to be like myself.

　　I think it’s good to be alone, and it’s strange to have to deify this thing. It’s not good to have to make him look like this.

　　Sina Movie: Being an artist, do you care about whether you are red or not?

　　Niu Chao: I never thought about it. I never thought that I could be popular. I feel that my personality is not the kind of personality that can be popular.

　　Sina movie: Every time there is a work, there may be a group of fans coming, and when there is no work, the fans disappear again.

　　Niu Chao: Yes, it’s normal. I’ve been there.

　　Sina Movie: Will there be gains and losses?

　　Niu Chao: Maybe. I think this one will. I remember when I came out of Creation Camp, a bunch of people filmed you at the airport, and a bunch of people who cared about you appeared. I remember that when Creative Camp came out for its first birthday, a bunch of people gave me gifts. I am very grateful to these unknown people who paid attention to me. I am very grateful to everyone. Later, filming slowly, and these people seem to be gone, I thought, huh? Where have these people gone?

　　Sina Movie: Maybe many fans have a lot of walls now. They like this one today and that one tomorrow.

　　Niu Chao: Yes, it’s normal. I think it’s normal. It’s normal to like who is everyone’s freedom.

　　I think it’s good now, because it can make me less nervous, so that I can feel more comfortable when I go to the airport, otherwise it may affect others.

　　I think I’m in an awkward stage now, especially when I’m being photographed. If you are a superstar and you walk in the airport, no matter your fans or passers-by, they all know you, and it’s quite normal when others take pictures of you. But my normal state now is that there are one or two people filming you, and people around me will say, "Hey? Who is this? Who is this shot? " Moreover, in the process of filming, people who shoot you are walking backwards, often bumping into others, affecting others, and I am embarrassed myself. I thought it would be better not to shoot. You can chat with me, you can ask me what to do, and I will ask you if you have eaten.

　　Sina Movie: What kind of artist or actor do you want to be in the future?

　　Niu Chao: I want to be a good actor.

　　Sina movie: the kind that can win the prize?

　　Niu Chao: Hmm. I still want to get some recognition.

　　(He Xiaoqin/Wen)

　　Coincidentally, the jewelry merchant became a monk and became a true Taoist priest. He was praised as a good young netizen in China by using Weibo to break feudal superstition.

　　"@ Quanzhen Daochang Liang Xingyang", who loves to take selfies in Weibo, has really caught fire recently.

　　On May 4th, he was invited by the Central Committee of the Communist Youth League to attend the 2016 Outstanding Youth Commendation Symposium in Beijing. As one of the 15 good young netizens in China, he was received by Vice President Li Yuanchao. During the meeting, regardless of his own "face value defects", he resolutely took a photo with Jin Dong, the actor of Lin Shaoge in nirvana in fire and the representative of this "upward kindness and kindness to young people", and immediately made his Weibo "pink" to 330,000 people.

　　Why is Liang Xingyang favored by the Central Committee of the Communist Youth League? What legendary experiences did he have in his life before he became a Taoist? How does he become attached to the internet? Recently, Liang Xingyang was interviewed by Guangzhou Daily reporter in Beijing and shared his life experience with the reporter.

　　Text, map/Guangzhou Daily correspondent Wuwei

　　At 9: 30 in the morning of May 9, after receiving the reporter’s WeChat, Liang Xingyang, wearing a long shoulder-length hair and wearing vulgar clothes but boots, quickly came to the hotel lobby to meet the reporter. When he entered the elevator, Liang Xingyang began to talk: "I’ve been really busy recently, and I don’t have any leisure time. I have to meet friends from Taobao and Observer in the evening, and I’m going to see the leaders of the United Front Work Department and the Religious Affairs Bureau in the next few days. I’m afraid I can’t go back to Zhongnanshan for the time being."

　　As for why he made this nondescript dress, Liang Xingyang also had his own difficulties: "I am afraid that wearing a costume and hat will scare the waiters."

　　"Being original takes you into science"

　　In 2009, Liang Xingyang, a jewelry merchant in Tengchong, suddenly became a monk at Jinxianguan in Zhongnanshan, becoming the 30th generation Xuanzi disciple of Longmen Sect of Quanzhen Sect, and he was the 30th generation disciple of Qiu Chuji by seniority.

　　In 2010, Liang Xingyang opened a Weibo in his own name only for one year, and then he took various selfies in Weibo from time to time. Among all the selfies, the most proud one was the picture of him smiling with a lollipop. "Don’t rely on a beard to increase the face value of being poor, give an ugly Taoist friend a chance to live." Afterwards, this picture was also published on the cover page of a new book "Knocking on the Heart" published by the State Administration for Religious Affairs for Liang Xingyang.

　　As a Taoist priest, Liang Xingyang has a position on the content of his Weibo — — Not superstitious, not blindly obedient, wise and clear-minded. He claimed that he never told fortune, and he opened Weibo to help netizens get rid of superstitions. In Weibo, his column titled "Being Being Original Takes You into Science" introduced some knowledge of health preservation and treatment to netizens, as well as his own reflection on feudal superstition.

　　For example, the netizen "Cang Cang Cang" said on Weibo: "Scorpio has a clear love and hate, so there are many views." Liang Xingyang will answer on the Weibo: "Please don’t be superstitious. Being original tells you that cancer is the majority."

　　Perhaps he was too maverick and actively joined the WTO. Liang Xingyang was also under pressure from many Taoist friends, and some even asked to expel his Taoist books. In this regard, Liang Xingyang resisted the pressure and had his own explanation: "Taoism has two mascots: cranes and deer, both of which are immortal mounts; Then why did you choose deer and crane? Why didn’t the fairy ride a pig? The crane, the fairy, symbolizes the world, lofty, meaning to look at the world from a macro perspective; The deer, Lu Ye, means the world of mortals and common customs, and means facing the world with a positive attitude. "

　　From Taoist to online celebrity

　　What really made Liang Xing famous was his tact in responding to the South China Sea issue in Weibo. Last May, US Assistant Secretary of State Daniel Russell made a strange remark that "China’s island-building in the South China Sea destroyed the geomantic omen in Southeast Asia".

　　Liang Xingyang immediately wrote a long microblog "On the Positive Influence of China’s Island Building in the South China Sea on the Geomantic omen of the Earth and the Peace of the Solar System", denouncing the US for stealing Taoist geomantic omen knowledge and undermining the peace among heaven, earth and man. Soon, Liang Xingyang became online celebrity because of this article. Until recently talking to reporters about his famous work, Liang Xingyang still said proudly: "Feng Shui problems should still be answered by professionals like me."

　　After becoming a "online celebrity", Liang Xingyang took questions from netizens, even the most exotic ones. Liang Xingyang said that some people ask questions, which proves that there are still people concerned. Answering these wonderful questions is also conducive to eliminating public misunderstandings and guiding the public to the good side.

　　Liang Xingyang was very moved by being invited to Beijing this time. He thought that the six years of spreading Taoism through Weibo had been affirmed by the state.

　　Dialogue: I was commended for spreading positive energy.

　　Guangzhou Daily: What was your life experience before you became a monk?

　　Liang Xingyang: I was born in Shandong, and my parents were both primary school teachers. In 1999, I was admitted to the Department of Applied Chemistry of Yunnan University, because my brother had to study at that time, and my parents were not well off. By the time I was a sophomore, my living expenses were earned by my work-study program, and I gradually entered the society. I did e-commerce for a while, and later, I came into contact with the jewelry industry. After graduation, I started to do jewelry-related business and once made a lot of money.

　　In 2004, when my mother died suddenly and went home to attend the funeral, two college students who helped me took all my goods and money away, and left me in debt. If my brother hadn’t had to study at that time, I would have died. I started from scratch, but I lost everything. Why? I don’t want to live a life of mediocrity.

　　So in 2006, I packed my bags and went to Tengchong, the border between China and Myanmar, to do jade business. Because I knew some friends when I was doing jewelry business before, my business quickly stabilized. The most comfortable time in my life was in Tengchong, waking up naturally every day and playing mahjong every day. Because of the high profit of jade, I only work once every two or three months, and the kickbacks to Burmese people are all two or three thousand yuan.

　　Quietly thinking, I began to get in touch with Taoism. In 2009, a friend from Xi ‘an came to Tengchong. When I visited him, he said that he was going to go up the mountain to convert and become a Taoist layman. I am also stupid, and I followed the Zhongnanshan to learn from my teacher.

　　Guangzhou Daily: Did Master accept you so quickly?

　　Liang Xingyang: This is actually an own goal incident. Previously, a northerner about my age told my master several times that he would go to Jinxian Temple to learn from his master, but he never went. As soon as Master saw me, he mistook me for the former, quickly accepted me, and named me Liang Xingyang according to my seniority. On the second day of becoming a monk, I realized that I was "being a monk"; The next year, when I chatted with Master, he realized that he had taken the wrong apprentice.

　　Guangzhou Daily: Are you still in the jewelry business?

　　Liang Xingyang: I must do something. If I don’t do it, how can I get the money to do this? I don’t refuse money. I think with more money, we can do more things, as long as we don’t lose our principles and enrich ourselves.

　　600 yuan, the "basic salary" of Taoist life

　　Guangzhou Daily: As a Taoist, what’s your daily life like in the mountains?

　　Liang Xingyang: I write articles on the Internet all day now, and I can’t be a stable little Taoist. Most Taoist get up at 6: 00 in the morning, clean up and tidy up the temple. After breakfast, they start to attend morning classes, and then they can do their own things: play Tai Chi, read books or entertain visitors; From 12 noon to 12: 30, we will have lunch on time, and there will be classes at 3 or 4 pm. After that, we will have dinner at 6 pm and go to bed at 9 pm. Of course, the temple doesn’t prohibit us from surfing the Internet and playing games, and I usually stay busy until 11 pm.

　　Guangzhou Daily: Do you have any income in Taoist temple?

　　Liang Xingyang: The income given to me by Taoist Temple is one month’s 600 yuan. The income of Taoist priests is not high. 600 yuan is the basic cost that Taoist temples give you so that you can live. Besides, how much Taoist priests can earn depends on their own efforts. For example, if people invite you to chant Buddhist scripture, you can earn several hundred yuan. Like I sometimes write books, I can also earn royalties, and sometimes I am short of people to recite scriptures, so I will make up for it.

　　Guangzhou Daily: You come from Quanzhen religion. What are the similarities and differences between Quanzhen religion and martial arts novels?

　　Liang Xingyang: Many people, including Quanzhen Sect, I know, came from Jin Yong’s martial arts novels, but I actually came from Qiu Chuji’s ancestor, and I was his 30th generation Xuanzi disciple.

　　Many people also ask me about Jin Yong’s novels. For example, Yin Zhiping is actually a founder of Quanzhen religion, but Yin Zhiping in Jin Yong’s novels is different. On this matter, Quanzhen Sect also has a lot of arguments, and some people say that they want to crusade against Jin Yong. So in later editions of the novel, Jin Yong changed Yin Zhiping’s name to Zhen Zhibing. In my opinion, Jin Yong did make mistakes when writing novels, and he shouldn’t tease historical figures, but without Jin Yong’s martial arts novels, there will definitely be too many people who don’t understand Quanzhen religion.

　　I can’t tell fortune.

　　Guangzhou Daily: How did you get attached to the Internet at that time?

　　Liang Xingyang: When I first went to college in 1999, I came into contact with the Internet, and I haven’t left since. After becoming a monk, I hope to introduce our daily life through the Internet. I started to open Weibo in 2010, but I didn’t have much goals at that time, and I didn’t expect to be so popular today.

　　Everyone always thinks that we are mysterious, so that I dare not wear a cassock outside. As soon as I get on the train or plane, a group of people come around. "Taoist, please count my life?" When I say I can’t count, they will say, "You can’t even count your life, fake Taoist." Many people think that we just draw lots to tell fortune, but this is not the case. I share my thoughts, thoughts and experiences with you on Weibo, including our own reflection on feudal superstition. Since I started Weibo, I have determined the principle of not being superstitious, not being extreme, and being wise and clear-minded, and my later journey has become wider and wider.

　　Guangzhou Daily: You also have a column on the Internet called "Taoist takes you into science". Why do you want to do this column?

　　Liang Xingyang: Our traditional culture, including Taoism, actually contains many scientific contents. On April 22nd, the Ministry of Science and Technology and Publicity Department of the Communist Party of China issued "Standards of Scientific Quality of Chinese Citizens", which clearly stated that we should understand China’s traditional philosophical ideas such as knowing Yin and Yang, the five elements, the unity of man and nature, and understanding knowledge by grasping things. They are part of our traditional science, and these things may be flawed, but we should not blindly deny them, but look at them from a scientific dialectical point of view.

　　Find a partner because of positive energy

　　Guangzhou Daily: How did you receive the invitation of May 4th Youth Day?

　　Liang Xingyang: Others think that we may not be able to hit the gossip, but my friends with the Communist Youth League are doing positive things online. The Communist Youth League thinks that I am practicing socialist core values; I think I am spreading the essence from the virtues of China traditional culture.

　　At the end of April, the Central Committee of the Communist Youth League contacted me and asked me if I had time recently and wanted to invite me to attend. I didn’t think much about it. I thought I would attend if I wanted to. I didn’t expect such a high-standard meeting, and I didn’t expect a vice president to attend at all.

　　Guangzhou Daily: On the Internet, you denounced the wrong remarks made by American and Japanese officials about the South China Sea issue. What was your consideration at that time?

　　Liang Xingyang: These remarks made by American and Japanese officials are intended to refute Chinese with the culture of China. When Americans talk about Feng Shui with us and Japanese talk about Tao Te Ching with us, leave this kind of thing to a "professional" like me. Tao Te Ching is a Taoist classic, and Feng Shui is our specialty, so it is only appropriate for us to come forward.

　　Guangzhou Daily: How are you going to continue to spread positive energy online in the future?

　　Liang Xingyang: Now we are concerned and encouraged by many people and officials. We will stick to our own path, and we will develop better on this road in the future. When we didn’t have much support in the past, we all came to today. Now with support, I will go higher. We will seek common ground while reserving differences, unite most people, and find the greatest common denominator of our exchanges, which includes patriotism, culture and recognition of the Chinese nation, and better serve.

　　Guangzhou Daily: You often interact with netizens and refuse to answer their wonderful questions. Why do you not hesitate to answer such questions?

　　Liang Xingyang: Since he asked, it proves that he still has the least curiosity about me. These people are not all malicious, but just misunderstood. I think as long as I answer, he may have a good understanding of us. And if I insult or attack this, I’m afraid his misunderstanding of us will be deeper. No matter how wonderful these problems are, at least we can deal with them, and we can also spread the correct ideas in dealing with them. Why not?

　　In the face of netizens’ questions, what we consider is not how wonderful the problem is, but how to deal with it. It is impossible for everyone in this society to like you and give others answers. You can’t just solve those puzzles that make you comfortable and uncomfortable, but you should also give others answers.