[car home Industry] In the past year (2021.07.01-2022.06.30), many changes have taken place in the automobile consumption market-the chip shortage almost ran through the whole year of 2021, and it intensified in the second half of the year, and the terminal delivery of new cars became an absolute pain point for all manufacturers; The clear goal of "double carbon" and the release of comprehensive work plan for energy conservation and emission reduction have made more automobile manufacturers announce the countdown to stop selling fuel vehicles, and the competition on new energy tracks has become more intense; The sudden impact of the epidemic has caused the national new and used car market to fall into a trough; The long-awaited second-hand car lifting restriction policy officially landed; Frequent brand rights protection incidents have dampened consumer confidence.
As the comprehensive value embodiment of a car, the value-preserving rate has changed after this year, compared with the ranking of China automobile value-preserving rate in 2021.
■ Comprehensive comparison of hedging rates
The overall trend of hedging rate is rising, especially for new energy.
As of the statistical date (June 30, 2022), the annual hedge ratio has increased as a whole. Due to the shutdown of imported cars in the second half of 2021 due to chips and epidemic situation, the imbalance between supply and demand in the market is particularly obvious, so the hedge ratio has increased more than that of joint ventures and domestic ones.
In terms of countries, the average value-added rate of British cars rose the most, while that of Japanese cars rose the least. The traditional value-added image of Japanese cars changed in the past year, and the value-added rate of many traditional top-ranked cars declined later, which also showed the decline of Japanese cars in the used car market.
In terms of brand, Porsche has been the most valuable fuel vehicle brand for the second time. Thanks to its newer product line and stable market performance in the past year, Lectra has increased its value retention rate the most. While winning the most valuable fuel vehicle brand in China, it has also squeezed into the top 10 in the overall list. In addition, Japanese Shuangtian has become the only brand that has suffered from Waterloo.
In the new energy brand list, Bentley and Extreme Krypton both topped the list with their powerful products. In addition, new faces such as Lan Tu, Extreme Fox and Feifan also performed well. Euler, GAC Ai ‘an and Tesla, under the popularity of new cars, whose sales volume doubled year-on-year, all increased by more than 10% in the second-hand car market. Compared with the traditional fuel car market, it is obvious that the new energy car’s maintenance rate has changed dramatically in the past year.
■ Fuel vehicle value list
Car article
1. Small cars & compact car list-Japanese decline is emerging, and face value is justice.
Small cars, as the first choice to buy food instead of walking, have little market share after being eroded by new energy vehicles in recent years. Except for MINI, other cars have basically lost. At the same time, with the launch of the new Fit GR9 last year, it is reasonable that the old Fit GK5′ s hedge ratio has declined.
The competition of compact cars is still fierce. Civic and Fit encountered the same replacement impact last year, and the value-added rate of the old models declined. However, even though the new models (2019 models) of Ralink and Corolla have entered the statistical range of the value-added list, the value-added rate is still not too big compared with other replacement products. With the change of consumption concept and the improvement of overall quality control in the market, it is no longer possible to support the gold-lettered signboard by relying on reliability and economy. The sales of new cars have plummeted and the value-added of the old and new models have been maintained.
However, BMW 2 Series, Volkswagen Beetle, Lectra 03 and MINI all have a gratifying increase in hedge ratio. In addition to the waiting period of new car delivery, production suspension and other factors, these four cars have a large number of young and energetic fans by virtue of their shape design. Yan value is justice, which is a direct summary for the list of small cars and compact cars.
2. Medium-sized cars & the list of medium and large cars-champions are no longer riding the dust, and the replacement products are sought after by people.
Medium-sized cars (less than 300,000) are still in the top four by Japanese sister products of Shuangtian. Except for Asian Dragon and Yingshi School, which were only included in the statistics this year, Camry and Accord are both at the end of the product cycle, and it is understandable that they have a small decline in the rate of preservation as frequent visitors to this list. FAW-Volkswagen CC has a good increase in the rate of preservation due to the iteration of the sample year.
As the champion of medium-sized car (more than 300,000), the value-keeping rate of Audi S4 has dropped all the way compared with last year. As an all-around player who gets the kitchen under the hall, Audi S4 is on the waiting list of many car lovers with its reasonable pricing, balanced performance and good potential. However, due to the fact that this generation is approaching the end of the cycle, the car condition loss of the car source on sale is gradually increasing, and the car pick-up cycle in the foreseeable future last year, and the subsequent price increase, S4 has remained on most people’s waiting list. The sharp decline in the hedge ratio in the past year also shows that many people finally gave up buying S4 in despair.
In the list of large and medium-sized cars, the selling points that lexus ES used to be proud of-free maintenance, reliability and worry-free can’t hold up the gold-lettered signboard in today’s market, and the value-keeping rate is no longer strong, and it is gradually close to ordinary people. Audi A7 has greatly improved its hedging rate due to the replacement of statistical samples. Maserati Ghibli has become the main force in the new car market because of the 2.0T vehicle source, and on the other hand, the vehicle source has been reduced due to the environmental impact, and the hedging rate has been rising all the way.
SUV articles
1, small SUV& compact SUV list-calm, surprise
Small SUVs and small cars have encountered the same problem-new energy has eroded market share, but compared with the small car list, the more balanced competition pattern among brands in the small SUV market has not changed much.
The compact SUV also hasn’t changed much, and the dark horse Haval M6, with its competitive pricing, made its used car hedging rate climb steadily last year. Audi Q3 is included in the sample statistics because of the replacement products, and the value-keeping rate has been greatly improved compared with last year. Although Acura announced its withdrawal from the China market, in the past year, the preservation rate of Acura CDX has increased a lot, perhaps because many potential customers can’t buy new cars, so they have to buy second-hand Acura.
2, medium-sized SUV list-Highlander is awake, herdsman is expected to win the championship
In the past six months, the market of second-hand Highlander is the epitome of the tottering second-hand car market. Like Highlander, which used to be the top brand in the used car trading market (hereinafter referred to as "Highlanders"), used car merchants often bid very aggressively-because they don’t worry about selling, it’s okay to earn less, but they certainly won’t lose their hands. With this mentality, everyone’s bid has gradually become radical. With the increasingly stretched supply of new cars due to the reduction of new car production last year, the volume and price of used cars of Highlanders have also reached the peak.
The epidemic poured a bucket of cold water on this pass the parcel drama. Due to the financial pressure brought by the long-term transaction lockout, many car dealers began to sell their car sources, and for a time, a large-scale low-priced Highlander began to be thrown into the market. Compared with other used car sources, Highlander has a more homogeneous product style (single color, similar models and similar car conditions), and at the same time has less regional price difference (all car dealers in China liked Highlander before March this year), so the competition for low prices is getting more and more intense. On the other hand, the Highlander product itself is really balanced and has a wide range of applicable groups, but is it really worth adding 10,000 to 20,000 when buying a car? Is it really worth three years and more than 20% discount? This problem has yet to be verified by time.
In the list of medium-sized SUVs (over 300,000), although the champion is still Porsche Macan, the popularity of Jeep herdsman, the second-place Jeep, after the replacement and replacement of 2.0T has been directly reflected in the preservation rate-stronger, easier to drive and more modern herdsman, while completely retaining the traditional tough guy style, has also begun to show the tender side of the iron man.
3, medium and large SUVs, large SUV&MPV list-still dancing in the crowd.
Mercedes-Benz G, lexus LX and Erffa, just like the Achilles heel of this list, have been questioned by readers in this year why we should use the guide price as the hedge rate, does this mean that I can still make money after driving this car for three years?
I’d like to take this opportunity to explain to you again, because the discount range, price increase and optional price of new cars fluctuate with the market, trading environment and consumer preferences, which can’t be accurately and real-timely reflected in the insurance rate, so we still calculate the insurance rate based on the manufacturer’s guidance price. If you need to calculate the vehicle’s depreciation and use cost, please do a little calculation and estimate it through the total purchase price of new cars-vehicle guidance price * insurance rate.
Closer to home, the champion and runner-up in this list has become a commonplace topic. Because the price increase is outrageous, the hedge ratio of Mercedes-Benz G-Class and Erffa has remained high. Among them, the hedge ratio has increased by nearly 20% because the new sample of Mercedes-Benz G-Class (W464) has been included in the statistics. Because some cities stop selling new cars because their emissions are not up to standard, lexus LX used car source is the only choice.
However, with the lifting of the restrictions on the relocation of used cars, six cities in China can also let cars such as lexus LX be licensed by moving in from other provinces and cities. We will continue to pay attention to whether the hedging rate will continue to rise with the increase of vehicle sources and transaction volume or whether it will suffer an impact decline.
4, China brand 100,000-200,000 categories of TOP5-mixed.
In the 2022 annual list, we counted the value-preserving lists of various categories of China brands in the most mainstream price range, among which the MPV champion is Chuanqi M8, the SUV champion is Beijing BJ40, and the car champion is Lexus 03. In recent years, China brands have continued to exert their strength. In addition to the popular cars that have been listed for three years, products such as Roewe iMAX8 and Tank 300 have not yet been included in the statistics. In the car market, except for the Lingke 03, the value-keeping rate of the 2nd-5th place has not exceeded 60%, and it is hoped that the China brand can develop in a balanced way.
■ New energy vehicle value list
Pure electric article
1. List of pure electricity-is like a spring gale, come up in the night, blowing open the petals of ten thousand pear trees
2021 is regarded as the first year of the rise of new energy vehicles, and this statement has been fully confirmed in the value list. Compared with the 2020 models and samples we counted in last year’s annual list, the one-year sample we counted today is also a product value answer sheet of new energy vehicles.
In the list of pure electric vehicles, except for Porsche Taycan, which continues to top the list with brand premium and optional fare increase, all the remaining cars on the list are new cars listed in 2021. Not only that, these listed new cars actually have a wealth of second-hand car trading samples for us to calculate the hedging rate.
Extreme Krypton 001 has become the most valuable China brand pure tram with a proud rate of 88.57%, and the rates of Tesla Model Y and GAC Aion Y have both exceeded 85%. If the total purchase price is calculated and the fuel car is compared with these new energy players with purchase tax (about 8.5%), I’m afraid not many of them can match it.
BYD Dolphin is the most valuable car below 150,000, followed by Volkswagen ID.3, and GAC AION Y is the SUV. The cars on the list below 150,000 also show that pure trams are the best choice for transportation in the eyes of consumers. First of all, manufacturers are gradually transforming from oil to electricity to pure electric platforms. Thanks to the innate layout, cars can give rich space; Secondly, the abundant low torque and quick response of the motor are better to drive and maintain than the small-displacement self-priming fuel vehicle of this price level in the past; Finally, and the most practical reason, compared with the soaring fuel costs, pure trams are too economical.
In the price range of 150,000-250,000, Tucki P7 and Tucki G3 won the titles of these two lists respectively. P7 is the kind of car that is difficult to find fault with, and its internal and external design, driving control, cruising range and vehicle-machine interaction are very balanced. It seems that P7 saw a trace of Lexus entering the domestic market at the beginning of the year, which is moderate and not mediocre, and is a philosophical concept believed by orientals. Compared with last year, the preservation rate of Tucki G3 has increased by 13.06%. For the new energy vehicles with statistical comparison, this increase is not much, but the improvement of its preservation rate is due to the real product change-after the success of P7, G3 has been upgraded in many places by changing the design and putting on a more attractive family front face, while retaining its original product features-excellent endurance and pleasant and clear driving experience. North and South Volkswagen ID.4 followed closely, and the main reason for the 3% difference between them is that the acceptance of pure electric vehicles in the north is not as good as that in the south market due to winter environmental problems, but as far as the products themselves are concerned, there is no essential difference between ID.4 X and ID.4 CROZZ The increase in the maintenance rate of Feifan MARVEL R is compared with its predecessor Roewe Marvel X. Besides the improvement of product strength brought by product replacement, its more reasonable pricing is also one of the main reasons.
Tesla is finally seen in the list of more than 250,000. As the pure electric car with the largest sample of used cars, Model 3′ s value and fluctuation rate can also represent the overall market trend to a certain extent. Except Taycan and Model 3, all the lists of more than 250,000 are new faces that have just been on the market for one year. The SUV champion was won by Model Y, and the two new products that attracted attention last year, Extreme Krypton 001 and Gaohe HIX, have excellent retention rates.
Insert and mix electric articles
Mixed with the list of new energy sources (including extended programs)-once climbing to the top of the peek, one would see, the mountains are not small.
Tim Yue PHEV is at the top of the hybrid list for three reasons. First, the official price adjustment has increased. Second, the car is inevitably subject to purchase tax. Third, the car is rich in options, which is even worse than the second-place Cayenne New Energy and the third-place Porsche Panamera New Energy. Let’s take a look at herdsman New Energy, the last few places that are more grounded. The proud rate of maintaining the value also proves the success of this replacement. Regardless of whether the hybrid system will bring more hidden troubles than the powertrain with traditional fuel, maybe many people want to own a herdsman just because they have a yearning for freedom, but the reality is that they still carry the shackles of the city most of the time, so it is not a sin to choose a hybrid version that is more fuel-efficient.
In the China brand mix list, BYD accounts for more than half of the country, and Song PLUS New Energy, Han and Qin PLUS also occupy the first place in their respective price breakdown lists, which fully proves BYD’s profound attainments in the mix field.
In the breakdown list, the list of cars below 150,000 is Roewe ei6 MAX behind Qin PLUS. This pair of rivals are not only inseparable in the B-end new car market, but also chasing after each other on the value preservation list. In addition to BYD and Roewe’s two products, Borui New Energy’s list is mainly due to the downward adjustment of 21 official guide prices, which greatly improves the value preservation rate.
Among the 150,000-250,000 plug-in cars, the champion is undoubtedly BYD Han. With its rich vehicle configuration, excellent product strength and good market reputation, BYD Han’s value preservation rate has also increased by more than 10% in the past year.
More than 250,000 plug-in hybrid cars look like a piece of PBBA, and the rate of preservation has not fluctuated much compared with last year.
In the list of plug-in SUVs under 200,000, Roewe RX5 new energy rose to the third place with an increase of 15.22%. The most conspicuous changes of the 2021 Roewe RX5 new energy are the through air outlet and suspension screen of the interior, and the overall temperament is more in line with the younger design, and the preservation rate has also been significantly improved. With the release of the new RX5 new energy, we also expect the new preservation rate to be further improved.
200,000-400,000 plug-in SUV is also a frequent visitor at the top of the list. Li ONE, last year, second-hand car dealers once regarded how much Li ONE could sell as a hot topic, and actually made a wave of "tap water". With the release of the ideal L9, the popularity of Li ONE has declined slightly recently, but Li ONE still has a place in terms of product strength and market popularity.
tag
The hedge ratio is a comprehensive reflection of the value of a car. The 2022 hedge list is also a glimpse of the used car market in the past year. Now the domestic car consumers’ redemption ratio is close to 50%, and the maturity of consumers is constantly improving. Today’s consumers are paying more and more attention to the value-keeping rate of their cars. It is closely related to consumers’ vital interests to predict the future use cost of vehicles through the value-keeping rate. The automobile maintenance rate is not only an important reference factor for users to buy cars, but also an important monitoring index for automobile manufacturers to carry out brand management and user life cycle value management, and it is also a key factor to get through new cars and used cars to realize closed-loop cost management and operation of users.
We will regularly update and release the hedge ratio report to give consumers a fair reference and suggestion. (Text/car home Research Institute)
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