标签： 爱上海 女生自荐区

In the 16th year when it was created by e-commerce platform, the front of double 11 was further lengthened. At 8: 00 pm on October 14th, Taobao, Tmall, JD.COM and other e-commerce platforms started this year’s double 11 activities, about 10 days earlier than last year and one month earlier than the first double 11.

Year after year, major e-commerce platforms in JD.COM, Taobao, Pinduoduo and Tik Tok, as well as e-commerce anchors and merchants, have entered a new cycle in double 11, and various subsidies, promotions and promotional activities have emerged one after another, but it still cannot change the trend that double 11 is getting colder.

E-commerce promotion is becoming more and more "cold"

Once upon a time, when people mentioned double 11, they thought of "Buy in buy buy", which not only created many sales miracles, but also promoted the rapid development and reform of the e-commerce industry.

Looking back at the historical data, the transaction volume in double 11 has been increasing year by year. It started from 50 million yuan in 2009, broke through the 50 billion yuan mark in 2014, reached 120.748 billion yuan in 2016, and reached a record high of 498.2 billion yuan in 2020, and the transaction volume in 2021 was close to 540 billion yuan.

Later, Tmall no longer announced the total transaction amount, but it was clear to everyone that the sales growth rate in double 11 slowed down year by year. Undoubtedly, double 11’s involution phenomenon, which has lasted for many years, has trapped not only the merchants but also the platform, and even the consumers are tired of it.

At the merchant level, the price of double 11 volume has caused many troubles, such as compressed profit space, rising cost and great after-sales pressure. In order to compete for market share, merchants need to continuously reduce prices, which leads to a serious reduction in profit margins. While pursuing sales, they are also facing huge cost pressures.

At the platform level, double 11’s volume traffic, how to attract and retain users has become a huge challenge for the platform. When short video platforms such as Tik Tok and Aauto Quicker enter the market, users’ attention is distracted, which leads to the relatively limited traffic available for each platform, and the traffic competition becomes more and more fierce.

At the consumer level, double 11’s brain power, more and more complicated preferential activities and rules make consumers feel confused and tired, which reduces the shopping experience. Consumers’ attitude towards double 11 is becoming more and more rational. They are no longer willing to spend a lot of time and energy to study various complicated preferential rules, but prefer to choose simple and direct shopping methods.

We have to face up to the fact that it is difficult for double 11 to reproduce the commercial miracle of the past. However, traditional e-commerce platforms, such as Taobao and JD.COM, still have significant advantages in the order of magnitude during the Double Eleven period. Even under great pressure, these platforms need to persist, so changes are necessary.

The rhythm of double 11 has changed this year.

In the past few years, during the period of double 11, the whole network platform generally focused on the lowest price of the whole network, and the market was seriously involved. In 2024, the rhythm of double 11 has changed, and the platform still provides a series of preferential subsidies, but instead of blindly "involvings", it emphasizes giving businesses and consumers new experiences.

Considering the current market situation, the platform seems to have reached a consensus. There are three key words in this year’s double 11: lengthening the time line, not rolling low prices, and improving the living conditions of businesses.

First, the pre-sale time in double 11 is getting longer and longer, and the ultimate goal is undoubtedly to push up the total turnover. By extending the activity cycle, the e-commerce platform can reduce the stocking pressure of express delivery companies and merchants, better plan logistics and inventory, and give consumers ample shopping time, thus effectively promoting sales growth.

Secondly, double 11’s low-price strategy has been weakened, and attention has been paid to service details. This change is to enhance consumers’ shopping experience and satisfaction.

Last year, in double 11, the major platforms such as Taobao, JD.COM and Tik Tok competed for the "lowest price of the whole network" as the biggest highlight. And this year’s double 11, its highlight has turned to quality service. Taobao has launched a number of measures for this purpose, including providing postal services for Xinjiang, introducing the shopping mode of using first and paying later, and providing free shipping services for 88VIP members.

Third, double 11 merchants’ services have been upgraded, creating a better business environment for merchants and actively supporting the development of small and medium-sized businesses. Merchants’ attitude towards the Double Eleven changed from expectation to coping, which made it difficult for double 11 to bring significant revenue growth. In order to cope with this situation, Taobao and Tmall actively adjusted and upgraded their business tools, mechanisms and strategies.

Judging from a series of measures implemented by Taobao and JD.COM this year, double 11’s promotion thinking has changed from "relying on low prices to attract users" to "paying attention to details to impress users".

Loosely bind businesses to make consumers more profitable.

JD.COM and Taobao share the same goal of improving business efficiency and consumer satisfaction, but they have taken different actions, thus forming a differentiated competitive advantage beyond price.

Taobao makes full use of huge merchant resources, rich commodity types and AI technology applications, as well as the ecological advantages of the supply chain, and constantly innovates around the supply and demand ends.

First, implement a new merchant scoring system, optimize the "refund only" function, and return the after-sales autonomy to the merchants; Second, relying on its huge commodity library and accurate data analysis ability, through AI marketing means, expand sales channels for merchants; Third, tap the potential needs of consumers and launch a series of novel and interesting shopping experiences.

Judging from the "refund only" policy, Taobao launched the "refund only" optimization strategy for all merchants on August 9, and the higher the comprehensive experience score of the store, the greater the disposal right when facing the "refund only" application. Not only that, Tmall also canceled the annual software service fee of the platform, and launched nearly 10 measures to benefit businesses, including providing all brands and businesses with AI business efficiency tools, free business consultants, and shipping logistics subsidies.

JD.COM relies on its powerful logistics and after-sales service system, optimizes the supply chain process to relieve the pressure on merchants, and at the same time launches a number of convenient services to directly hit the pain points of consumers, striving to make new articles on supply and demand.

On the one hand, JD.COM upgraded the "Chunxiao Plan" to further strengthen its support for third-party sellers from three core dimensions: traffic support, AI technology efficiency improvement and ultra-light asset operation mode. The upgrade covers a total of 15 new initiatives, including home channel traffic incentives, three-star rule upgrades, over 100 million yuan advertising subsidies, live broadcast incentives for new businesses, and 10,000 yuan tool service packages.

On the other hand, JD.COM takes the premise of "knocking down the price and improving the quality" to bring consumers more affordable prices while firmly controlling the quality of goods.

It is understood that during his stay in double 11, JD.COM can receive additional subsidies from 60 yuan every day, and multiple discounts such as reducing 50 yuan for each full 300 yuan across stores. In addition, more than 1 billion new products, many well-known brands and high-quality goods directly supplied by industrial belt factories are ready to go, making every effort to ensure that consumers enjoy both affordable and high-quality shopping experiences.

In short, this year, double 11, JD.COM and Taobao, two e-commerce giants, skillfully combined their own advantages and injected new vitality and creativity into double 11.

The era of vicious involution is gone forever.

With the growing voice against excessive competition, this year’s "double 11" is undergoing unprecedented changes.

First, break the payment barrier of the head e-commerce platform and realize the interoperability of payment methods. On September 27, Taobao officially announced its support for WeChat payment. When shopping, you can choose WeChat payment on the payment page, and the two giants are "networked" again; In addition, it is reported that JD.COM will also be officially connected to Alipay.

Then, get through the logistics interface of the head e-commerce platform to realize the interconnection of logistics systems. On October 16th, Jingdong Logistics and Taotian Group formally reached a cooperation. Jingdong Logistics will be fully connected to Taobao Tmall platform, and platform merchants can directly choose Jingdong Logistics in the delivery background. JD.COM will also be connected to rookie express and rookie post station as parcel collection sites.

Double 11 has always been the fiercest arena for e-commerce platforms, and now it is moving from competition to concurrence, which has made a good start for the next stage of e-commerce industry.

On the one hand, the e-commerce platform will seek cooperation in competition and enhance its competitiveness in cooperation, which will bring new impetus to the e-commerce market. Strengthening cooperation among e-commerce platforms can jointly promote technological innovation, optimize service experience and improve industry efficiency, thus providing consumers with better and more convenient services.

On the other hand, new trends have brought new rules, and the rhythm and gameplay of China’s e-commerce consumer market are changing. E-commerce platform optimization strategy, improving consumer experience, optimizing rules and enhancing the interaction between merchants and consumers will provide strong support for the diversification and diversified development of the industry.

To sum up, there are many new changes in double 11 this year, such as the breaking of payment barriers, the interconnection of logistics and the anti-price involution, which all point to an answer: the era of vicious involution of e-commerce has passed.

Recently, online writers with low starting point and high social status have been "exploded" with a hidden rule: novels don’t need to be written, but can be generated directly with software?

This rumor is like the explosion of a bunch of underground "net text generators" by a thunder. xx is a self-assistant, xx author, xx writer, xx generator … as small as two or three words of names to hundreds of words, from the mysterious killing of enmity to the unspeakable romance, readers find that all these softwares can "write".

It’s still the original formula, or the familiar taste. This makes readers begin to wonder whether the novels they read were written by people or generated by software. Is it difficult to write a net text now to copy and paste it?

For this reason, The Paper contacted Xie Jian, the founder of Xuanpai.com, who is famous for its large number of generators, and the author of early generators. He said that the so-called "online novel generator" does not exist, and it is impossible to automatically generate novels with the current technical software.

The generator is just a font.

"Word generators have actually existed for a long time, such as Feng Shui naming websites," Xie Jian said, and the public has overreacted to the so-called "net text generators".

In 2011, Xie Jian was still a programmer. In this year, he unintentionally triggered two "big switches". The first one was that he knew about Bitcoin and entered the business the following year. In two years, his net worth exceeded 10 million; The second switch was in the urban hacker novel he wrote at that time. In order to facilitate the long creation, he wrote himself a webpage plug-in to automatically generate the names of characters. Unexpectedly, the original private tool was quickly spread by friends and became the earliest online writing tool. Even now, it still has more than 5,000 daily visits.

Inadvertent splash made Xie Jian aware of the needs of online writers. Within a few years, he successively produced more than ten generators such as place names, titles, appearances and moves. Xie Jian introduced that the so-called "generator" is actually an optimized font, which can be combined to generate phrases, sentences and paragraphs according to certain rules.

The main principle of the generator is the custom combination of keywords, and the keywords are replaced by constructing some regular paradigms. For example, the general formula of ancient clothing description is: color+technology+pattern+material+style, which consists of five parts. Based on this formula, it is generated: azurite elastic ink vine pattern brocade sleeve coat.

By applying the same logic to fantasy, Xianxia and magic words, we can make a series of generators, such as the generator of skill cheats, the generator of move names, the generator of magic weapons, the generator of natural talents, the generator of fairy birds and animals, and the generator of panacea.

More complicated, such as generating a paragraph describing the appearance of an ancient woman, is the application of a large number of words of the same type in a fixed formula, such as the formula: "She has a {vacancy word}, wears a {vacancy word}, mops the floor {vacancy word}, and wears a {vacancy word}", which can give birth to "She has a pink duck-egg face and wears a {vacancy word}" "She has a white baby’s face, wearing a printed vase pattern, a narrow sleeve armor with ten brocade necklines, a pale blue embroidered yuet skirt, and a dark-patterned Bixia Luo Danluo yarn with a light gold background." And other versions.

The biggest difficulty in making generator lies in the establishment of font. There are many specific methods, some of which are to look up classical books and choose the words you need from books such as Daozang and Yijing. Once, an author directly took eleven words from Chapter 39 of Laozi’s Tao Te Ching to create the name of martial arts cheats.

Xie Jian said that the generator he made can’t complete the rumored function of automatically generating net texts. He took the title generator as an example to illustrate the limitations of the generator. "The production process needs to collect a large number of similar titles and train the program according to the titles, but the most you get is typed titles, and nouns can be generated. This is the data generated according to similarity. However, the current generator lacks the ability of deep learning in the storyline. Simply put, it can’t make up stories. "

Xie Jian defined the generator as an "auxiliary tool" for writing, which can only give fragments of the novel samples, but can’t create the story independently. He said that he was "too lazy" to the author who directly used the generated paragraphs (especially female frequency) in the market, turned "writing a book" into "editing a book" and even caused plagiarism disputes.

The net text may be the first kind of novels occupied by AI.

The generator written by Xie Jian has actually become famous for a long time. In 2012, he was very beautiful as a programmer. In that year, he attracted a lot of media attention with his own software. But does technology improve productivity or cover creativity? Is it "the wind is coming" or "the wolf is coming" No one can say for sure, so it is generally very vigilant.

"In 2012, a media published a news article, saying that there was a kind of software that could generate novels by selecting keywords, and there was a picture called’ Description Generator of Ancient Women’s Appearance through Novels’. My first reaction was that someone copied my software idea. A closer look at this software made me realize that this interface was drawn with tools. "Xie Jian guessed that it might be that the reporter saw the content of their website but felt that the web version was not newsworthy enough, so he asked someone to DIY such an interface.

"Some people may think that online writing software has tarnished the reputation of online writers, and they will think that most online texts are generated, and then they think that online texts are worthless." This is the biggest question that Xie Jian encountered.

"I’ve heard of people spelling paragraphs generated by generators into texts before, and some really make a living from them, but now this set is not popular, and readers can clearly distinguish that this writing is water injection." In his view, the requirements of readers just reduce the possibility of the author writing with the generator.

Then why do people think that the "online novel generator" exists? Perhaps it is the news that in recent years, poems have been written with software and press releases have been written with robots, which has invisibly increased people’s imagination of artificial intelligence. How far is artificial intelligence from the novel after vague poems and formulaic press releases?

"There are routines and patterns in the net text. If it is split into links with a strong sense of logic, it can be made by software in theory." Xie Jian thinks that net writing may even become the first base for artificial intelligence to capture novel creation.

As a science and engineering man, Xie Jian made no secret of his optimism about the prospect of artificial intelligence in liberal arts. "What should be developed should be developed, and what can be achieved will inevitably be realized." He believes that the development of technology will further improve human productivity. With the continuous improvement of artificial intelligence technology, it will certainly bring great efficiency improvement in some very logical fields, and it is not impossible to partially replace human beings in the creative field. As long as it is carefully designed by software writers, AI can be created whether it is non-fiction literature or fiction literature.

Last year, in Japan, a novel, which was composed of the hero and heroine and the synopsis of the story, and artificial intelligence was responsible for the combination of words, was shortlisted for the "hoshi shinichi Prize for Literature" and successfully passed the preliminary examination.

The reporter asked Xie Jian, who also uses software to generate texts, why is it popular to write poems with software, but controversial to write online texts with software?

He analyzed that readers are not disgusted with writing with software, but are disgusted with plagiarism. "Some generation tools directly archive existing novels, search directly when necessary, and then copy and paste them." This has caused many readers to think that writing with software is copying other people’s texts.

Team writing is more advantageous.

Although the "online novel generator" does not exist, in fact, online texts written by software did appear in China.

For example, as early as 10 years ago, there was a book called "Flash Students of the Universe Giant School", and the introduction was enough to catch the eye: "There are 111 books, which are divided into 1111 volumes. According to the pure text (txt format), the total number of words in this book exceeds 340 trillion. If it is calculated in Chinese, the total number of words should not be less than 170 million." And such a number of words is developed by VB, which takes only more than 30 hours to generate.

However, what is generated in this way is readable? There are a lot of repetitive words and logical errors in the article, such as non-curiosity, which is really not a good literary work.

The technology is not promising. Xie Jian insists that it is more realistic to develop tools to improve writing efficiency than to develop software to write articles. He is developing a software that can split a novel into outlines, characters, details and other links, and assign them to team members for simultaneous creation, which is equivalent to the model of animation and screenwriter team.

Economically speaking, the profit generated by a novel can feed a team, and if there is AI cooperation, it can stably produce more than 10,000 words in three hours.

In terms of content, online novels don’t require the accuracy of the author’s writing style and words, but value stories, good reading experience and imagination space. Xie Jian believes that this provides the possibility for teamwork-developing novels as software engineering, and implementing standardized process production after determining the content. For this reason, he analyzed some popular books, such as "Breaking the Sky" and "Ghost Blowing Lights", and extracted the bridge routines with the greatest commercial value as writing reference.

So is this kind of teamwork unfair to other writers who work alone? Xie Jian told reporters that "team writing" is the hidden rule in the circle.

"Nearly half of the Great God writers have professional creative teams, which are semi-public in the industry, which is the so-called Great God Studio. The process is that the Great God specifies the outline of the novel, and then the following people are responsible for the specific writing, and the word habits keep the style uniform. " In Xie Jian’s view, online novels are different from traditional serious literature, and readers of online texts are mainly used to pass the time. Even if gunmen write for them in the studio, as long as the creative style is unified, readers will still buy it.

At present, Xie Jian’s three-person creative team is attacking urban and real-life online texts at a speed of more than 6,000 words per day. The "team writing" software he developed can be put into test within this year, and "making works that are not popular" is his initial goal.

Whether software writing or team writing is a market exploration under the legal framework, readers don’t have to make predictions because of the author’s identity. Besides, although the hidden rules of the industry emerge one after another, at least your personal experience is credible.

　　During the two sessions this year, CCTV joined hands with today’s headlines to create a number of exclusive reports, which attracted great attention from netizens and gained wide spread. As of March 13th, the headline "CCTV News" published a total of 397 articles related to the two sessions in today’s headlines, with the total recommended volume exceeding 3.72 billion. Among them, there were 163 pictures and texts, with a total reading volume of 46.25 million, and 234 videos were released, with a total broadcast volume of 31 million.

　　The annual two sessions are a process of observing people’s feelings, reflecting public opinions, concentrating people’s wisdom and rallying people’s hearts. According to the needs of users, CCTV innovates the reporting form and creates news columns that users love to see and hear. During the two sessions, the reports released by CCTV on today’s headline platform include a series of commentary articles of CCTV Quick Review, a column of People’s Leaders, a series of micro-videos of New Observations of the two sessions, and Hi! New era o, look at the two sessions, series of micro-videos, etc.

　　Among them, the number of articles read in Wang Yi: "China’s Collapse Theory" collapsed first and became an international laughing stock exceeded 6 million. The number of videos such as "Feel the Fast-paced Time of the Supreme Leader’s" Two Sessions "in 1 Minute" and "The Supreme Leader Attends the Deliberation in Shandong Delegation" has also exceeded 2 million.

　　In addition, the CCTV audio-visual client took advantage of video reporting, and launched the Spring Diary, a light magazine of the two sessions, on the basis of providing support and service platform for CCTV’s coverage of the two sessions, presenting the main points of the two sessions in the form of H5 video.

　　Since the beginning of the two sessions, CCTV news has also tailored exclusive content for users of today’s headlines, and launched a wonderful moment inventory of the two sessions every night. As one of the largest content distribution platforms in China, today’s headlines can accurately push these wonderful contents to the target users by using technical advantages and algorithm matching, making the report more powerful.

　　Among them, "Indo-Pacific Strategy" is a moment of spray! Wang Yimiao answers sensitive questions and reveals China’s position. The reading volume is as high as 890,000. Please check it! The government work report sent a red envelope of over one trillion yuan, and the reading volume exceeded 1 million.　

　　Today’s headlines, as an important partner of CCTV’s two sessions, use data mining technology to launch "Big Data of Today’s Headlines and Two Sessions" every day, and jointly publish it with the headline number "CCTV News", taking stock of the hot news and keywords of the day, and gaining the attention of millions of netizens.

　　During the two sessions, CCTV and today’s headlines will continue to spread positive energy, explore new content and new forms of media integration, and create quality reports that more users like.

The competition in the compact luxury SUV market has gradually become more intense after entering the second half of 2018. In addition to BBA, which took the lead in this market, the XC40 has also been launched recently, which is quite competitive. The significance is to face the current market segment. Of course, the British naturally did not idle, and also launched their own compact luxury SUV model – E-PACE, and this car has also completed the localization process and will be officially launched in China soon.

As the second SUV of the Jaguar family, it is also the only product with a horizontal engine in the current Jaguar product series. Although it is small in size and even a little cute, you can still tell from some family characteristics that this is a Jaguar.

E-PACE was originally defined as the first luxury SUV for young consumers, highlighting a strong sporty atmosphere is the most crucial, which is why E-PACE is said to be the younger brother of F-PACE, but in fact we don’t see much F-PACE shadow on E-PACE. On the contrary, the lines of the whole car are quite sporty, and the details are closer to F-TYPE.

The front face still had a distinct Jaguar family style. Although it looked simple, it was a big mouth grille with rounded corners and rectangles, but the front line of the car showed a downward posture, giving people a feeling that it was ready to explode, just like a leopard who was about to forage for food.

The headlights of the E-PACE have to be said to have the charm of a Jaguar sports car. The new car is equipped with LED light source headlights. Compared with the overseas version, the matrix LED headlights will appear in the domestic version as an option. The headlights of the upright design are derived from the design element of F-TYPE. After using this headlight design, the shape of the front of the car is more in line with the smart visual effect of this "little leopard". It has to be said that Brother G really admires these designers.

The side of the body is simple and smooth, and the roof line further reflects the sports genes of the vehicle. It starts from the A pillar to the roof part, and the transition is very natural, and finally it shrinks rapidly at the rear of the car. The shape of the window is also used in the design of a sports car, which is very dynamic, especially in the position of the tail. The upper half of the car looks very similar to our F-TYPE. The two-section waist line on the side, the front section continues from the upper wing of the fender in a gradually sinking posture to the rear of the B pillar, and the rear section starts to raise from the position of the rear door handle and expands to the sides, allowing the rear fender to become wider and more muscular, with a ready-to-go posture, like a hunting head.

The E-PACE is positioned as a compact SUV with a length, width and height of 4411 * 1900 * 1649mm, and the wheelbase is the same as the overseas version, both 2681mm.

The domestically produced E-PACE is still equipped with 20-inch high-specification wheels, and is paired with Pirelli P ZERO series sports tires, with a specification of 245/45 R20.

The rear line highlights the sense of compactness and sporty feeling. The two sides of the exhaust are very pleasing, after all, this symmetry makes people more comfortable to look at. The large-angled D-pillar and the sharp corner design of the trunk cover are very character, giving people a strong visual impact. The slender strip-shaped tail lights and the LED light band of the width indicator light make it more recognizable. At the same time, the size of the rear window is also narrow and flat, which looks more like a sports car from the rear side.

The interior of the E-PACE, how to say, it feels like a complete replica of F-TYPE. The overseas version of the full LCD screen has not been used in domestic models, and the traditional style of the instrument panel has been retained. The white text on the black background is clear and easy to read. The shape of the barrel is relatively large, and the three-dimensional sense is very strong. From the steering wheel, we can also feel a strong sporty atmosphere. The center console is equipped with a 10-inch color touch screen, with Incontrol system, supports multi-touch, and the familiar physical buttons are matched below, which is full of technology.

In terms of power, the vehicle is equipped with the Ingenium 2.0T engine independently developed by Jaguar, with two high and low power versions, the maximum power is 183kW and 147kW respectively, and the transmission system is matched with a 9-speed automatic gearbox from ZF. The suspension structure is a front McPherson independent suspension and a rear multi-link independent suspension.

G brother summary: As a compact luxury SUV, the biggest highlight of this car is the sports car design, which is why it does not look like the younger brother of F-PACE, but like an elevated F-TYPE, which also makes E-PACE in the future product positioning may have the opportunity to compete with competitors. With a younger and sportier design, E-PACE may really be able to open up a further segment of the compact luxury SUV market.

Unlike the well-known luxury brand BBA, Jaguar’s domestic road has not been very long, and consumers’ recognition of its luxury brand localization is still taking shape. As you can see, the domestic SUV market is fiercely competitive. The listing of Jaguar E-PACE will compete with GLA,,, etc. The future outlook of E-PACE cannot be said to be optimistic or negative at present. After all, the price is still unknown, so it is worth our continued attention.

Welcome to [Autohome Changchun Discount Promotion Channel], here to bring you the latest car market trends. Currently, Geely, which has attracted much attention, is conducting a remarkable promotion to provide consumers in Changchun with affordable car purchase solutions. It is understood that this promotion is unprecedented, and you can enjoy up to 14,000 yuan in cash, which has reduced the minimum starting price of Colorful to 60,800 yuan. Want to seize this unmissable opportunity to enjoy real car purchase discounts? Be sure to click "Check the car price" in the quotation form to know in real time and strive for higher discounts.

As a stylish compact SUV under Geely Automobile, Binyue has a unique and dynamic design. Its front face adopts a family-style ripple air intake grille, paired with sharp LED headlights, showing a strong sense of recognition and technology. The body has smooth lines and full side profiles. The overall style is both sporty and refined, catering to young consumers’ pursuit of individuality and practicality. The body size is moderate and the proportions are coordinated, which brings a good visual effect to urban driving.

The car series Binyue shows a unique design charm with its exquisite body proportions and smooth side lines. Its body size is 4330mm*1800mm*1609mm, and the wheelbase reaches 2600mm, ensuring the comfort of the interior space. The front and rear wheelbases are 1551mm and 1562mm respectively. This layout not only guarantees driving stability, but also gives the vehicle good handling performance. The tire size is 215/65 R16, and the choice of tires not only complements the body size, but also provides good grip and durability during driving. In terms of wheel style, Binyue continues its dynamic design concept, adding a sense of style and power to the body.

In terms of interior, Binyue upholds the exquisite and practical style of Geely brand. The center console uses an 8-inch high definition touch screen, which is smooth to operate and clearly displays information. The steering wheel is made of plastic, although not top luxury, but ergonomically designed for comfortable grip. The steering wheel position supports manual up and down adjustment to adapt to the needs of different drivers. The multimedia function is equipped with USB and Type-C interfaces, one in the front and one in the back, which is convenient for passengers to charge or connect devices at any time. In terms of seats, leather and fabric are mixed and matched to ensure both comfort and good durability. The main seat can be adjusted back and forth, backrest adjustment and high and low adjustment, while the sub seat also supports front and rear and backrest adjustment to fully meet the individual needs of passengers. The rear seats support proportional reclining, providing flexible space utilization. The overall interior design is both practical and beautiful, bringing users a good driving experience.

Summarizing the evaluation of the owner of Autohome, it can be seen that he has praised the exterior design of Colorful, believing that its dynamic and fashionable exterior design is deeply loved by him. The owner emphasizes the combination of its radical design and red lines, which makes the vehicle show a sporty style while also conveying a youthful atmosphere. These elements undoubtedly make Colorful COOL not only a car in the eyes of the owner, but also a symbol of personality and trend.