标签： 全国凤凰楼信息网

The new force of making cars-there is negative news again.

Recently, according to a number of media reports, the ideal internal multi-department employees leave their jobs, and the fuse is the discount of employee year-end awards. According to the news, "ideally, all employees’ year-end bonus in 2022 is not as good as before, and they only get half of their monthly salary, and a few get 13 salaries."

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In fact, there have been many negative news in LI. In addition to product problems, in May last year, the company was once exposed as "breaking the contract to recruit students", and LI’s response was "business has been adjusted, providing compensation for post transfer or termination".

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A star company has repeatedly stood on the cusp of public opinion in employee relations. Has the personnel department in LI noticed it?

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In fact, the "generosity" of an enterprise is closely related to the development of the enterprise itself and the prosperity of the industry.

It is understood that in 2022, it is a year of "dim stars" for the new forces making cars. Last year, the sales KPI of "Three Musketeers" failed. Among them, LI’s sales target completion rate was 78.35%, lower than (81.6%) and higher than (48.28%).

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Generally speaking, the end of the year is the time when car companies concentrate their firepower on sprinting KPI. Embarrassed, the year-end data shows that the sales of "Wei Xiaoli" still failed to achieve a big outbreak. If the income of car companies cannot cover the operating costs, it is more difficult to make profits.

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At present, Weilai, Tucki and Ideality are still at a loss stage, and the key to turning losses is whether they can expand sales. The logic behind it is: sales growth-enterprise operating income increase, hedging operating costs-enterprise improving profitability.

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From the reasons, in 2022, the sales KPI of many new car-making forces failed, which may be the result of intensified competition in the industry and the resonance of car companies themselves.

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After entering 2023, the sales volume of the new forces of car-making has differentiated.

In January this year, LI sold 15,141 vehicles (with an average daily sales of 488.4 vehicles), up 23.4% year-on-year and down 28.69% month-on-month. It is worth mentioning that LI is the only car company with sales exceeding 10,000 and positive growth year-on-year.

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LI has a strong sales volume. It is believed that the main extended-range electric vehicle matches the current market demand, and the second is that it has a good grasp of the market rhythm and vehicle relay.

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Reflected in the stock price, LI rose more vigorously. Since the beginning of January this year, LI’s share price has increased by 22.94%. In the same period, Weilai Automobile and Xpeng Motors increased by 14.77% and 5.63%.

However, for investors in LI, they are not completely at ease. China, as one of the largest consumer markets of new energy vehicles, has witnessed a hundred flowers of new energy brands, and the selectivity of consumers has greatly increased. As a result, there are more and more competitors of the new car-making forces, and their "scarcity" value is also decreasing.

The report of the Association pointed out that "the growth of new energy sales has reached a bottleneck stage … (Future) sales growth will be a serious problem".

In this stock game market, LI has to face the competitive pressure from traditional automobile manufacturers.

In the future, we will continue to pay attention to how LI will expand its sales and when it will turn losses into profits.

　　BEIJING, June 4 (Xinhua) According to the website of the State Administration of Markets, the State Administration of Markets recently issued a notice on the national automobile safety and recall in 2018. The circular pointed out that in 2018, a total of 221 car recalls were implemented, involving 12,512,800 defective vehicles. By the end of 2018, China had carried out a total of 1,768 automobile recalls, involving 69.25 million defective vehicles. The direct cost of automobile product producers due to the recall totaled about 52.9 billion yuan, and the accumulated loss of consumers was 52 billion yuan.

　　According to the notice, in 2018, the national automobile product defect information collection system received a total of 24,800 automobile product defect clue reports submitted by consumers. According to the classification of the vehicle assembly to which the defective parts belong, 10664 cases of defects involving the engine assembly were reported, accounting for 60.94%; Followed by 2524 cases of transmission system, accounting for 14.42%; 1091 cases of electrical equipment, accounting for 6.23%; 963 cases of car body, accounting for 5.50%; 675 cases of steering system, accounting for 3.86%; 655 cases of braking system, accounting for 3.74%; 297 cases were suspension system, accounting for 1.70%; 278 cases were tires and wheels, accounting for 1.59%; 244 cases of additional equipment, accounting for 1.39%; There were 108 cases of airbags and seat belts, accounting for 0.62%.

　　In 2018, a total of 221 vehicle recalls were carried out, involving 12,512,800 defective vehicles. The number of recalls and the number of recalls decreased by 12% and 37.6% respectively compared with 2017 (the peak in 2017 was caused by Takada airbag recall). By the end of 2018, China had carried out a total of 1,768 automobile recalls, involving 69.25 million defective vehicles. The direct cost of automobile product producers due to the recall totaled about 52.9 billion yuan, and the accumulated loss of consumers was 52 billion yuan. In the past five years, the average number of recalls has been 220 times, and there has been a recall every two days. The implementation of recalls has become a normal activity of automobile manufacturers.

　　In terms of the nature of recalls, in 2018, the number of recalls affected by the investigation by the General Administration of Market Supervision was 59, accounting for 27% of the total number of recalls; There are 6,798,700 defective vehicles involved, accounting for 54% of the total number of recalls. Defect investigation is still the main way to find vehicle product defects. By the end of 2018, there were 369 recalls affected by the investigation, involving 39,926,700 defective vehicles, accounting for about 58% of the total recalls.

　　From the assembly involved, there were 50 recalls due to airbag/seat belt related defects, involving 1,992,500 vehicles; 44 recalls due to engine-related defects, involving 3.147 million vehicles; 42 recalls due to electronic and electrical defects, involving 1.303 million vehicles; 29 recalls due to some defects in the car body, involving 605,500 vehicles; 20 recalls due to brake/wheel related defects, involving 1,913,700 vehicles; 17 recalls due to steering/suspension related defects, involving 3,467,700 vehicles; 14 recalls due to powertrain related defects, involving 77,400 vehicles; It was recalled five times for other reasons (additional equipment), involving 5923 vehicles.

　　From the perspective of defect types, in 2018, it was recalled 9 times due to standard compliance problems, involving 2124 defective vehicles; Non-standard compliance (unreasonable danger) was recalled 212 times, involving 12,510,600 defective vehicles, accounting for 99.98% of the total recall.

　　From the reasons of defects, 117 recalls were made due to design problems, involving 9.566 million vehicles; 100 recalls due to manufacturing problems, involving 2.876 million vehicles; Recall twice due to identification problems, involving 3461 vehicles; It was recalled three times for other reasons, involving 69,400 vehicles.

　　The circular pointed out that in 2018, the General Administration of Market Supervision focused on the following tasks in promoting the implementation of the automobile recall system and supervising the production enterprises to fulfill their recall obligations: first, strengthening the collection and analysis of defect clues; second, strengthening defect investigation; third, publicizing recall laws and standards; fourth, strengthening the recall supervision of new energy vehicles; fifth, carrying out recall supervision and effect evaluation; and sixth, improving the technical support system for recall supervision.

　　The circular also clarified the key tasks in 2019: first, promoting the construction of the automobile recall system; second, improving the recall supervision system; third, consolidating technical support capabilities; fourth, strengthening the research on automobile safety policies; and fifth, increasing the publicity of automobile recalls.