The new force of making cars-there is negative news again.
Recently, according to a number of media reports, the ideal internal multi-department employees leave their jobs, and the fuse is the discount of employee year-end awards. According to the news, "ideally, all employees’ year-end bonus in 2022 is not as good as before, and they only get half of their monthly salary, and a few get 13 salaries."
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In fact, there have been many negative news in LI. In addition to product problems, in May last year, the company was once exposed as "breaking the contract to recruit students", and LI’s response was "business has been adjusted, providing compensation for post transfer or termination".
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A star company has repeatedly stood on the cusp of public opinion in employee relations. Has the personnel department in LI noticed it?
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In fact, the "generosity" of an enterprise is closely related to the development of the enterprise itself and the prosperity of the industry.
It is understood that in 2022, it is a year of "dim stars" for the new forces making cars. Last year, the sales KPI of "Three Musketeers" failed. Among them, LI’s sales target completion rate was 78.35%, lower than (81.6%) and higher than (48.28%).
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Generally speaking, the end of the year is the time when car companies concentrate their firepower on sprinting KPI. Embarrassed, the year-end data shows that the sales of "Wei Xiaoli" still failed to achieve a big outbreak. If the income of car companies cannot cover the operating costs, it is more difficult to make profits.
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At present, Weilai, Tucki and Ideality are still at a loss stage, and the key to turning losses is whether they can expand sales. The logic behind it is: sales growth-enterprise operating income increase, hedging operating costs-enterprise improving profitability.
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From the reasons, in 2022, the sales KPI of many new car-making forces failed, which may be the result of intensified competition in the industry and the resonance of car companies themselves.
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After entering 2023, the sales volume of the new forces of car-making has differentiated.
In January this year, LI sold 15,141 vehicles (with an average daily sales of 488.4 vehicles), up 23.4% year-on-year and down 28.69% month-on-month. It is worth mentioning that LI is the only car company with sales exceeding 10,000 and positive growth year-on-year.
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LI has a strong sales volume. It is believed that the main extended-range electric vehicle matches the current market demand, and the second is that it has a good grasp of the market rhythm and vehicle relay.
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Reflected in the stock price, LI rose more vigorously. Since the beginning of January this year, LI’s share price has increased by 22.94%. In the same period, Weilai Automobile and Xpeng Motors increased by 14.77% and 5.63%.
However, for investors in LI, they are not completely at ease. China, as one of the largest consumer markets of new energy vehicles, has witnessed a hundred flowers of new energy brands, and the selectivity of consumers has greatly increased. As a result, there are more and more competitors of the new car-making forces, and their "scarcity" value is also decreasing.
The report of the Association pointed out that "the growth of new energy sales has reached a bottleneck stage … (Future) sales growth will be a serious problem".
In this stock game market, LI has to face the competitive pressure from traditional automobile manufacturers.
In the future, we will continue to pay attention to how LI will expand its sales and when it will turn losses into profits.