
On December 7, Alibaba Group launched the China-Taiwan strategy in 2018 to build an organizational mechanism and business mechanism in line with the era of data economy. Network data map
On December 7th, Alibaba Group launched the strategy of China-Taiwan in 2018, and built a flexible "big, medium and small front desk" organizational mechanism and business mechanism in more innovative in line with the DT(Data Technology) era. At the same time, seven post-80s young managers will take on the important management positions in the Ali system.
Zhang Yong, CEO of Alibaba, said in an open letter to all members of Ali that under the background that the Internet and commerce are constantly changing and merging, and that big data and cloud computing are becoming the’ oil’ and engine of the new economic era, Alibaba must focus on the future and make comprehensive changes.
This year’s adjustment did not abolish a department, but newly established the concepts of middle desk and front desk, including some departments. The middle stage supports the front desk.
Alibaba and Ant Financial are unified in China.
According to reports, Alibaba set up a China-Taiwan business group to integrate Ali product technology and data capabilities. The original search division, shared business platform, data technology and products department entered the middle station.
China Taiwan will become the engine of Alibaba’s ecosystem. Zhongtai is the guarantee and support for the flexible development and rapid upgrade of Ali’s front-end business in the future, and supporting the front-end business is an important strategic change in the organizational structure of Ali’s future development.
At present, Ali Eco has nearly 400 million users and serves more than 10 million enterprises, covering almost all business scenarios including retail transactions, user marketing management and supply chain management, forming an efficient and large-scale technical product data platform. Zhongtai has accumulated 16 years of big data, product engineering development capabilities and technical reserves.
Zhang Jianfeng (flower name: Xing Dian), the head of China retail platform in charge of Taobao, Tmall and Juhua, will be the president of China-Taiwan business group. Zhang Jianfeng will also lead two innovative community products, the second-hand idle trading market "idle fish" and the shopping information navigation product "Taobao Headline".
At the same time, Zhang Jianfeng will be the chief architect of the unified China-Taiwan system of Alibaba Group and Ant Financial Services Group, and be fully responsible for the planning and construction of the China-Taiwan system of the two groups.
"As one of the few leaders in the group with both technical and commercial background and experience, Zhang Jianfeng is the best candidate to implement the Group’s large, medium and large Taiwan." Zhang Yong said.
E-commerce business group breaks the tree structure
Under the support of Dazhong Taiwan, Ali e-commerce business group will break the tree structure and turn into a group of "small business forecourts" with quick decision-making and agile actions, led by Zhang Yong, CEO of Alibaba Group. Among them, in the three core businesses of Tmall, Taobao and mobile Taobao, the collective responsibility system of "class committee meeting" will be implemented, and the class committee will be held by a group of young business backbones in Ali, among which 7 are post-80s managers.
The seven post-80s managers are: Jiang Fan, Senior Director of Mobile Taobao; Zhuang Zhuoran, Senior Director of Wireless Division; Yang Guang, Director of Wireless Division; Wu Zeming, Researcher of Tmall Product Technology Department; Zhang Kuo, Senior Director of Alibaba Group’s Merchant Division; Liu Bo, Director of Juhua Business Division; and Peng Xinyu, Director of Data Technology and Products Department.
According to data previously released by Alibaba, the proportion of post-70s and post-80s management positions is 97%, especially the proportion of post-80s managers is over half.
Zhang Yong also made it clear in the open letter that the three major businesses, Ali Mama, Alibaba Cloud and Cainiao Network, will continue to develop more independently for the market and implement the president responsibility system. At the same time, Alibaba Group reorganized Alibaba Group’s business division to provide tools and services based on big data to empower businesses.
Group executives are directly responsible for counterfeiting.
It is also worth noting that in this adjustment, Alibaba will set up a platform management department for the first time, with Zheng Junfang, the deputy CFO of the Group, as the part-time manager, responsible for the rules of e-commerce platforms, intellectual property protection and other matters. Fakes are like thorns on Alibaba’s back, and they have always wanted to pull them out, and they have been stared at by the outside world (whether it is the government or the media).
Since 2007, Alibaba has made an annual restructuring.

Organizational structure of Alibaba in 2007
Organizational structure of Alibaba in 2008
Organizational structure of Alibaba in 2009
Organizational structure of Alibaba in 2010
Organizational structure of Alibaba in 2011
Organizational structure of Alibaba in 2012
Organizational structure of Alibaba in 2013



The latest organization chart of Alibaba in 2014
In 2011, Taobao was dismantled and Taobao Mall (Tmall) achieved leapfrog growth after its independence. In 2014, Ali Group adjusted the structure of All in mobile e-commerce. After one year, the mobile phone Taobao mobile e-commerce platform accounted for more than 50% of the revenue GMV, becoming the world’s unassailable industry leader and helping Ali successfully realize the mobile transformation.
According to the financial report of Alibaba Group, in the third quarter of this year, the GMV of Alibaba Group reached 713 billion yuan, an increase of 28% over the same period of last year, accounting for about 9.6% of the total retail sales of social consumer goods in China. As of September 30, the annual active buyers of retail platforms reached 386 million, making it the largest e-commerce company in the world.
Alibaba CEO Zhang Yong sent an open letter to all employees.
Dear Ali people,
Today, with the constant change and integration of the Internet and commerce, under the background that big data and cloud computing are becoming the "oil" and engine of the new economic era, Alibaba Group must focus on the future to carry out comprehensive changes.
Starting today, we will fully launch Alibaba Group’s 2018 China-Taiwan strategy, and build a flexible "large, medium and small front desk" organizational mechanism and business mechanism in more innovative in line with the DT era: the front-line business as the front desk will be more agile and adapt to the ever-changing market more quickly; China Taiwan will gather the operational data capabilities and product technical capabilities of the whole group to form strong support for all front-office businesses. As a result, we will promote the comprehensive reform and upgrading of the Group’s e-commerce retail platform and realize the comprehensive and independent development of emerging businesses such as cloud computing, Ali Mom and Rookie. At the same time, let more outstanding young people in the group take on greater responsibilities.
In order to comprehensively promote the China-Taiwan strategy, the group decided to make the following adjustments to the group’s organizational structure:
-The establishment of Alibaba Group’s China-Taiwan Business Group, with Zhang Jianfeng as the president and reporting to me. China-Taiwan business group includes: Search Division, Shared Business Platform, Data Technology and Products Division. Among them, the search division is still led by Gu Xuemei (Condor); The shared business platform, data technology and products department were led by Qiang Hui (Xuan Nan) and Peng Xinyu (Xiao Mi) respectively, and the original two teams were led by Wang Xiruo (You Tan) and Che Pinjue (Pinjue) Group. At the same time, we will also lead two innovative community products, idle fish and Taobao headlines.
Xing epilepsy is the first generation technology Leader and product manager of Taobao, and later successfully transformed into a business Leader, and has made outstanding contributions to the group in many businesses such as 1688, Taobao, Tmall and Juhua. As one of the few leaders in the group with both technical and commercial background and experience, Xing epilepsy is the best candidate to take the lead in implementing the group’s strategy of China-Taiwan. He will also be the chief architect of the unified China-Taiwan system of Ali Group and Ant Financial Services Group, and be fully responsible for the planning and construction of the China-Taiwan system of the two groups.
—— The retail e-commerce business group of Alibaba Group is directly led by me, and a "class committee" responsibility system is formed in Taobao, mobile Taobao and Tmall. The class committee consists of Jiang Fan, Zhuang Zhuoran (Nantian), Yang Guang (Qingyun), Wu Zeming (Fan Yu), Cai Yong (Chuhuan), Qiang Hui (Xuan Nan), Gong Yuping (Yu Qiao) and Jing. The Juhua Business Department is led by Liu Bo (Jia Luo). I will work with these young people to promote the comprehensive reform and upgrade of the Group’s retail e-commerce platform.
Ali Mama, Cloud Computing and Rookie have become three independent groups, facing the more independent development of the market, implementing the president responsibility system and the total management of financial and personnel budgets. Yu Yongfu, Hu Xiaoming (Sun Quan) and Tong Wenhong continue to be the presidents of Ali Mama, Cloud Computing and Cainiao. The organizational structure of B2B remains unchanged, with Wu Minzhi as the president. The above four presidents still report to me.
—— Set up the platform management department of Alibaba Group, with Zheng Junfang, the deputy CFO of the Group, as the part-time. The platform management department will be responsible for the rules of e-commerce platform, intellectual property protection, counterfeiting, credit speculation and other management matters.
—— Reorganize the public relations department of Alibaba Group, and Zhou Huan (Huan Gong) will be fully responsible. In addition to continuing to directly lead the public relations team of retail e-commerce business, the public relations teams of other business divisions of the Group report to Huan Gong in dotted line.
-Reorganizing Alibaba Group’s business division, led by Zhang Kuo. The Business Division will focus on empowering businesses and provide tools and services based on big data to help businesses comprehensively improve their operational capabilities.
The above adjustments will take effect from now on.
This organizational restructuring is a change that we must experience in the face of the future, and it is the beginning of the younger generation of Ali people taking over the baton in an all-round way. Let’s be brave in innovation, take responsibility and face the future together!
Xiaoyaozi
CEO of Alibaba Group
2015.12.7