标签： 上海花千坊会所

Why did M5 deliver more than 3,000 sets in the first month？ Can the annual sales of 300,000 words be realized？

At the Huawei Winter New Product Launch Conference at the end of December 2021, Yu Chengdong released it.AITO, the first smart car equipped with HarmonyOS smart cockpit, asks M5.This extended-range new energy vehicle has attracted attention from all walks of life since its release.

AITO inquiry M5 just released its report card in March, and inquiry M5 officially started to deliver cars to users on March 5th.In March, the sales volume was 3,160 vehicles, a year-on-year increase of 1,310.71%; In March, the output was 3,465 vehicles, a year-on-year increase of 1,667.86%.

The delivery of M5 in the first month exceeded 3,000 units, which is a good result for a new brand and new model. What does M5 rely on behind this achievement?Can Yu Chengdong’s grandiloquence of annual sales of 300,000 units shouted at the end of last year be achieved?

First of all, the world M5 is located in the medium-sized coupe SUV.Body size of 4770*1930*1625 and long wheelbase of 2880.The spatial layout of the big five seats can bring a good sense of space.

According to Yu Chengdong at the press conference, the whole vehicle was developed by Huawei and equipped with Huawei’s electric drive electronic control system.Equipped with a 40 kWh ternary lithium battery and a 1.5T turbocharged 4-cylinder range extender, WLTP has a pure battery life of up to 150KM and a full battery life of up to 1,100 km.

Except for the lowest model which is driven by rear single motor, the other three models are driven by front and rear double motors.It has ultra-high power as high as 315kW-365kW and acceleration of 0-100 for more than 4 seconds.It can give the driver a leapfrog power experience and a sense of pushing back.

In addition to running fast, the 4-cylinder range extender of the M5 is also well-known, which is said to be independently developed by Huawei.It has the highest compression ratio of 15:1, thermal efficiency as high as 41% and power generation efficiency of 3.2 kWh/h.The power generation capacity is stronger, the consumption is less, and the operation quality is very good.

Although the car weight of the M5 is more than 2.2 tons, according to the feedback from most car owners, the M5 is full of power.Suspension structure of front double wishbone and rear five-bar linkageIt also ensures the driving quality of the M5. The vibration of the ditch ridge is well filtered, the lateral support in the corner is sufficient, and the car body will not sway.

According to the real interview records,The vast majority of owners of M5 in the world favor Huawei’s HarmonyOS OS smart cockpit.

This time, Huawei installed for the M5.Kirin 990a cockpit chip, the computing power is about 3.5TOPS., supporting 5G network connection. There is a 15.6-inch intelligent central control large screen in the middle of the M5, but the change of experience is very obvious. The central control screen is like a Huawei Matebook, and its UI interaction is very simple and easy to use.

The obvious feeling of the whole intelligent central control big screen operation is that the interactive experience is very smooth and the response is very fast. The matching degree between UI design and 3D dynamic effect and touch is very high. Follow the hand, the reaction speed is fast, and the use experience is very similar to that of mobile phones and tablet computers. It can be full-screen, split-screen, and can also suspend windows.

The M5 is not only easy to use with large screen, but also sharp in intelligent voice interaction function.It not only supports the functions of continuous dialogue, visible speaking, intelligent recognition of four-tone area, but also can recognize the languages of passengers in different seats, and also has certain local dialect recognition ability.

This time, the M5 alsoEquipped with HarmonyOS brand function, also known as "seamless circulation". For example, if you are navigating with Huawei’s Petal Maps on your mobile phone, it will automatically flow to the car after getting on the bus, and then flow back to your mobile phone after getting off the bus. HarmonyOS system also supports Unicom. When you enter the car, as long as you are in the same Huawei account, you can automatically transfer from the mobile phone to the car, and call the microphone and stereo equipment in the car to let you directly switch to the scene in the car.

If the mobile phone is not HarmonyOS,Huawei has also developed a screen projection function for mobile phones.By downloading the APP, all mobile phones in the Android ecosystem can be projected with HarmonyOS Car Machine. Similar to Apple CarPlay and Baidu CarLife, but different from the latter two, and a small number of applications are put on the car screen from the mobile phone, it can put all the apps on the mobile phone on the car and realize two-way circulation at the same time.

this timeHuawei also built a set of exclusive 19-speaker sound facilities for the M5, with professional-grade effect of 1000W and 7.1 surround sound field., creating an immersive theater experience, whether it is pop, rock or symphony, it is shocking enough.

Apart from the outstanding ability of M5 itself, Huawei has tried its best to sell cars better this time.

Yu Chengdong is optimistic about the prospect of selling cars in Huawei retail stores. Huawei and Xiaokang are currently owned by the whole country.More than 500 M5 experience centers and more than 150 user centers and service outlets.It is planned to double the number of experience centers and user service outlets by the end of 2022, reaching as many as 1,000 and 300 respectively, covering all cities in China and meeting the needs of M5 users.

At present,Xiaokang can get at least 10GWh of automobile batteries every year. If all of them are used to produce the Wujie M5, the output of Xiaokang in 2022 is estimated to be about 250,000 Wujie M5 according to the current configuration of 40kWh batteries.

In terms of vehicle manufacturing, Xiaokang is still busy expanding the scale of production lines. In the first quarter of this year, Xiaokang shares raised 7.13 billion yuan in the A-share market, which was invested in "Electric Vehicle Development and Product Platform Technology Upgrade Project", "Factory Intelligent and Electric Drive Production Line Construction Project", "User Center Construction Project" and supplementary liquidity, among which "Factory Intelligent and Electric Drive Production Line Construction Project" was designed with an annual production capacity of 100,000 units.

According to relevant surveys,The main people who buy M5 are around 30-50 years old.Most of them know something about the HarmonyOS smart cockpit and acceleration of this model, and all of them use Huawei mobile phones. Most of them buy cars in order to own Huawei’s HarmonyOS eco-model, so they must have done their homework when they come to a physical store to experience or buy.

In addition, as a medium-sized extended-range SUV, the Wujie M5 has attracted more attention because it can reduce the cost of buying a Shanghai brand by buying an extended-range electric vehicle in a city where oil vehicles are restricted.

To sum up, in the price range of 200,000-300,000, the comprehensive cost performance ratio of Wenjie M5 is relatively high, with both internal and external repairs. It not only has good mechanical quality, but also has Huawei’s HarmonyOS smart cockpit and a complete offline sales and maintenance system. The monthly delivery of 3,000+is only the beginning of Wenjie M5. Although it is far from the goal of selling 300,000 units a year, it is believed that Wenjie M5 will maintain a good sales growth rate in the future.

Network Ethics and Game Culture Branch held a game in Shanghai to become a ＂new position＂ for the inheritance of traditional culture.

　　China Youth Network Shanghaisevenmoon28Nidian(Reporter Fan Huiqin, Xu Yizhen, correspondent Sun Jiaoshu) On July 27th, the 15th ChinaJoy Network Ethics and Game Culture Branch was held in Shanghai. As an important branch of the 15th China International Digital Interactive Entertainment Exhibition (ChinaJoy), the theme of this conference is "Game Development and Online Inheritance of Chinese Excellent Culture", aiming at implementing the "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture", promoting the implementation of the "China Good Netizen" project in the field of online games, creating a healthy and harmonious network ethics and game culture, realizing the creative transformation and innovative development of Chinese excellent traditional culture, and promoting the construction of online spiritual homes.

　　The conference was guided by the Network Social Work Bureau of the Central Network Information Office, co-sponsored by the Central Network Film and Television Center of the Communist Youth League, China Culture and Entertainment Industry Association and China Culture Network Communication Research Association, and hosted by Zhongqing Video, Mobile TV and China Youth Network. Relevant persons in charge of the Network Social Work Bureau of the Central Network Information Office, cultural experts and scholars, and representatives of game companies gave wonderful speeches and in-depth discussions on the core theme of "game development and online inheritance of Chinese excellent traditional culture", and put forward views and suggestions with great reference value.

　　(A) representatives of game enterprises: actively spread the excellent traditional Chinese culture with games as the carrier.

　　Ji Zefeng, vice president of Tencent Interactive Entertainment Group and Tianmei Studio Group, believes that the popular online games are one of the entertainment forms that teenagers love to see and hear, and can be used as an entry point for learning history and culture. For example, Li Shuai, a teaching teacher in Luoyang, Henan Province, used the derivative program "History of Kings" of the the glory of the king game to inspire students in the history class. This innovative teaching method that keeps pace with the times can achieve better teaching results, and also brings beneficial enlightenment to game companies and cultural educators. Games are endowed with certain social responsibilities because of their broad mass base and large market scale. At the same time, they also bear the advantages of "participation, interactivity, emotional resonance and motivation for learning", so games can stimulate the vitality of traditional culture in an innovative way. At the same time, Ji Zefeng also took the glory of the king, which has attracted much attention and heated discussion, as an example to explain how to implant excellent traditional cultural elements into the game, and then build a game worldview that integrates Chinese virtues and humanistic spirit.

　　Wu Xinxin, general manager of Netease Game Market, thinks that game enterprises should adhere to the spirit of "keeping, breaking and leaving" of craftsmen, make breakthroughs on inheritance, innovate on breakthrough, and continue the cultural essence in the game from the perspective of "cultural inheritance and innovation in the digital age". One of the important reasons why Netease games can continuously refresh the game industry’s perception of product life is to use the explosive IP of traditional culture to recreate traditional classics.

　　Edie, vice president of global brand and strategic cooperation of Perfect World, believes that Chinese culture is welcoming the opportunity of global communication, traditional cultural heritage can achieve China’s cultural self-confidence, and cultural self-confidence can help China’s culture go out to sea, and online games play a vital role as a communication carrier in the process of cultural exchange. Online games can break through geographical restrictions and truly realize communication without time difference. "Quality innovation, localization integration, open interaction, global integration and transcendence development" is the global communication strategy of the game industry at present and in the future.

　　Huang Wei, vice president of Sohu Changyou, analyzed the current situation of traditional culture in the game industry with the game "Eight Dragons". Martial arts culture is one of the important contents of Chinese traditional culture exported overseas, and the most representative martial arts novels of Jin Yong are one of them. In the game works adapted from the classic martial arts novels, China’s traditional poems and songs, supplemented by calligraphy, set off the ancient artistic conception, which can effectively promote and spread Chinese traditional culture.

　　(2) Representatives of experts and scholars: The combination of games and education calls for the development of "China style" online games.

　　Liu Zhejun, associate professor, master tutor and assistant dean of Tongji University, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　In addition to bringing happiness to everyone, game technology has also played an increasingly important role in higher education. Liu Zhejun, an associate professor at Tongji University’s College of Art and Media, combined with his own teaching experience and research results, expounded the mode and prospect of cooperative development between higher education and game industry: on the one hand, colleges and universities cultivate talents for the game industry; On the other hand, games are intervening and changing the educational model of colleges and universities. In addition, game technology has shown exciting and infinite potential in interdisciplinary research, and traditional culture will glow with vigorous vitality in the organic integration of the two.

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, introduced the gamification education incentive system, which takes the concept of cultivating education and information technology as a means to highlight the process and realism of gamification education incentive, so that students can arouse their interest in learning, develop their personality potential and form good behavior habits and study habits in this process, which will be beneficial to the communication needs of Chinese excellent traditional culture.

　　Jiang Guangxue, director of Peking University Youth Research Center and special researcher of National Network Information Office, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　The influence of online game industry on teenagers’ culture, education, entertainment and aesthetics can not be ignored. Jiang Guangxue, director of Peking University Youth Research Center and special researcher of the National Network Information Office, emphasized the educational and aesthetic functions of games in the process of cultural inheritance. He believes that the combination of online games and traditional culture should "respect the truth of history, respect the goodness of culture and build the beauty of games".

　　Tian Shu, deputy secretary general of China Online Game Guild Alliance, founder of CGG China Guild and president of KOK Guild, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　For a long time in the past, most of the game types or themes that domestic gamers came into contact with were mainly western mainstream cultural backgrounds. At present, there is no shortage of game products with Chinese traditional cultural elements, but these games have not got rid of the western game mode of doing tasks, fighting monsters, upgrading, strengthening equipment and downloading copies indefinitely. Tianshu, deputy secretary-general of China Online Game Guild Alliance, founder of CGG China Guild Club and president of KOK Guild, believes that the world outlook, infrastructure and charging mode of games should truly conform to traditional culture, and should not only pursue external forms, but also highlight the personalized characteristics and symbols of game culture. Tianshu calls on game companies to develop and launch online games with "China style" based on games, so that teenagers can understand and inherit the splendid Chinese history and culture through games and grow into pillars of the country in the future.

　　(3) Representatives of government departments attending the meeting: integrate China wisdom, inherit Chinese culture and carry forward the spirit of China.

　　As of December 2016, the number of netizens in China reached 731 million, and the Internet penetration rate reached 53.2%. With the popularity of the Internet, online culture plays an increasingly important role in the daily life of netizens. As an important part of online culture, online games cover two-thirds of netizens and are deeply loved by the majority of players and netizens. The Central Network Information Office has always attached great importance to the healthy development of online games. At the beginning of 2016, it launched the project of striving to be a good netizen in China, aiming at promoting the socialist core values, cultivating and bringing up a new generation of good netizens in China, and actively promoting the dissemination of China’s concept of good netizens in online games and other online cultural fields, and successively guiding the activities such as the exhibition of positive energy deeds of the president of the "Qingye Cup" online game association and the training of online culture. Zhang Guangyao, director of the Network Social Work Bureau of the Central Network Information Office, said that online games play an important role in the construction of network culture and are also an effective carrier for inheriting and carrying forward Chinese excellent culture. And put forward four suggestions. First, consciously spread the concept of China’s good netizens in the field of online games, strengthen the recognition of cultural self-confidence of netizens, especially young netizens, and cultivate and bring up a new generation of good netizens in China; The second is to further popularize network literacy education, and guide the majority of gamers, especially teenagers, to form a civilized and healthy online lifestyle and a network behavior norm of respecting morality and being kind; Third, further strengthen the social responsibility of online game enterprises, and insist on paying equal attention to economic and social benefits.Set an example in fulfilling social responsibilities and strengthening youth’s online protection, promote the healthy development of online game industry, and make important contributions to the construction of network culture with China characteristics; Fourth, we should further use online games to inherit Chinese excellent traditional culture and actively explore its treasures. On the one hand, we should attract netizens to pay attention to, understand, love and inherit traditional culture; on the other hand, we should make good use of the Internet platform to strengthen cultural exchanges between China and foreign countries and promote Chinese culture to "go global".

　　Jin Haifeng, Vice President and Secretary-General of China Cultural Network Communication Research Association and Dean of Network State College of Changchun University, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Facing the vast ocean of network information, every netizen has the responsibility and mission to promote truth, goodness and beauty, socialist core values and the positive energy of social civilization to more people in the position of online public opinion. Jin Haifeng, vice-president and secretary-general of China Culture Network Communication Research Association and dean of Network State College of Changchun University, mentioned in his speech that spreading Chinese excellent traditional culture to teenagers in a simple and enjoyable way through the Internet and games is one of the ways to practice "positive energy of network communication".

　　The Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture points out that "culture is the blood of the nation and the spiritual home of the people. Cultural self-confidence is a more basic, deeper and more lasting force. " Kong Ming, Secretary-General of China Culture and Entertainment Industry Association, pointed out that in the development, production, operation and promotion of games, game enterprises should integrate China’s wisdom, promote China’s culture, spread China’s value, lead the positive energy of the network with Chinese excellent traditional culture, and create a clear and rich space for online entertainment and cultural communication.