Film 12.12 release poster
Film stills
The annual comedy directed by Xú Zhēng and co-starring Wang Baoqiang and Bo Huang officially announced that it will be released nationwide on December 12th, 2012. Since the release of the first trailer, the attention of the network has been rising continuously, and it has become one of the most anticipated New Year movies for fans in various online surveys. The producer said that the filing was not a temporary move, but prepared, out of confidence in the quality of the film, and in response to the audience’s appeal, on December 12, the "Happy New Year’s Eve" will open in advance, detonating the year-end carnival.
The most confident comedy of the year, Xú Zhēng, declared that he was "prepared"
"As the only comedy in this year’s Lunar New Year, the genre is clear, and we are not afraid of competition. The consideration of the schedule adjustment is mainly to leave more space for other films and themselves." Xú Zhēng, the director, also expressed the hope that the promotion of "It’s too embarrassing for people to travel again" will bring benefits to the audience, peers and all other films, so that "everyone won’t go into the same door at the same time and crush their heads".
After that, China audiences haven’t seen domestic and high-quality comedy movies for a long time. Xú Zhēng is fully prepared and confident for the promotion of "Too Bad for People’s Embarrassment". "Too Bad for People’s Embarrassment" is a new year’s comedy that we have carefully created, and we are prepared to make a movie of Niu X ".
12.12 "Embarrassing God" detonated the New Year’s Eve stall and carried the carnival to the end.
"December 12, 2012" suddenly appeared on the newly released poster. Xú Zhēng, Wang Baoqiang and Bo Huang, three "embarrassed gods", gathered under the schedule with joyful expressions and exaggerated actions. The once-in-a-century "Thirty-second Day" is bound to become an extremely special day in December, and the legendary doomsday, Christmas and New Year’s Day will follow immediately after the 12th. From the 12th, the atmosphere of doomsday and New Year’s Day will gradually become strong, and the funny, festive and warm film "Sorry for People Embarrassing" will be released at this time, which not only continues the previous positioning of "doomsday carnival", but also greatly increases the festive atmosphere before the festival.
The early release of "The Great Embarrassment of People on the Road" is equivalent to opening the Lunar New Year file in advance. "Why not let everyone see it earlier?" Based on the high expectations of the audience, the completion of the film production on schedule, and the crowded New Year’s file, director Xú Zhēng made a decisive decision to file, and he added: "But this does not affect our carnival at the end of the day!"
"Take the lead" is not as good as "expanding space" as "squeezing the head"
It’s been widely rumored that "Too many people say it’s a dark horse for the New Year", ‘ Dark horse ’ It refers to a movie that people don’t like, but in the end it suddenly rises. If both the industry and the general audience are optimistic about the film, it means that we are no longer a dark horse. "Xú Zhēng’s positioning of the film in the New Year’s file is based on his confidence in the film quality, and the film will dare to be decisive.
As the only comedy in the New Year’s Eve, the genre of "Too Long for People’s Embarrassment" is quite clear, and based on its wide popularity and strong reputation, "Too Long for People’s Embarrassment" is no less than any film in the same period in terms of audience expectations and market expectations. "It’s better to broaden the space of the Lunar New Year file than to race around in a limited space, which is more beneficial to the audience, cinemas and producers.
The movie "Too Embarrassed by People" has been greatly upgraded in terms of lineup, stories, scenes, sound and pictures, etc. A comedy blockbuster created in the form of Hollywood has greatly improved its appreciation on the basis of "People in Embarrassed Road". There are a lot of Chinese New Year movies. As the only comedy movie, You can’t miss it.