Taboola AI engine leads advertising innovation, and Realize platform reshapes a new chapter in effect advertising.
Taboola, a global effect advertising platform, once again leads the advertising innovation with its unique advertising space, first-party data and AI technology, and launches a brand-new effect advertising platform-Realize, reshaping a new chapter in effect advertising. This move not only expands the business focus beyond native advertising, but also provides advertisers with a simple and efficient way to place effect-oriented advertisements in various advertising spaces of the world’s largest and most reliable content media, mobile equipment manufacturers (OEMs) and APP applications.
Realize platform is the only effective advertising platform in the industry besides search and social media. It uses Taboola’s unique advertising space, first-party data and AI technology to achieve advertising effects for advertisers on a large scale. This innovative platform has opened up more advertising spaces for advertisers to display advertisements and Taboola’s huge network of media, applications and OEM partners, including well-known partners such as NBC News, Yahoo, Xiaomi and Samsung.
Advertisers of Taboola can now break through the limitation of native advertising space and accurately reach the target customers of many high-quality media and applications around the world through more high-exposure advertising space. This change not only improves the advertising effect, but also enables advertisers to convey brand information more effectively and expand brand influence.
The Realize platform is driven by a powerful AI engine, which can find the best opportunities for advertising activities in Taboola’s world-renowned media and application network. This AI engine relies on the unique data advantages given by Taboola’s page code integration with media partners. When optimizing and advertising, AI engine can obtain more data signals than any other open network platform, thus achieving measurable scale effect improvement. This unique data-driven way enables the Realize platform to better understand and meet the needs of different audiences, thus achieving more accurate advertising.
Adam Singolda, founder and CEO of Taboola, is full of confidence in the launch of the Realize platform. "Every enterprise deserves the opportunity to grow and succeed." He said, "However, for a long time, the expansion of effect advertising outside search and social media has been difficult. Advertising on DSP and CTV is helpful to brand building, but it can’t optimize the advertising effect. However, cooperating with hundreds of advertising technology companies to put on display advertisements is often not worth the time of marketers because of its limited scale. Now, through the Realize platform, we will bring more outstanding results to advertisers and media partners. "
The launch of the Realize platform not only enriches Taboola’s business line, but also marks that the advertising industry is entering a brand-new era. With the support of big data and AI technology, the advertising industry is changing from traditional brand building-oriented to effect-oriented. This change not only makes advertising more accurate, but also enables advertisers to use resources more effectively and improve the advertising effect.
Generally speaking, the launch of the Realize platform is a major breakthrough for Taboola in the field of effect advertising. It uses AI technology to combine the first-party data with the unique advertising space, providing advertisers with a simple and efficient way to expand their advertising influence and enhance the advertising effect. This innovative measure will reshape a new chapter of effect advertising and bring more opportunities and possibilities to the whole industry.
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