The year 2021 is coming to an end. Through the two-year epidemic cycle, under the background of the normalization of the epidemic, the way consumers travel in 2021 has gradually changed. Ctrip released "Insight into the New Trend of User Travel in 2021", showing that go on road trip in Shandong Province surged by 147%, and Qingdao Jinan became the most popular destination city for tourists; Tourists travel more around, travel more outdoors, go deeper into the countryside, and travel more privately.
More peripheral: Hotel bookings in Shandong increased by 40%. Qingdao Jinan Yantai Linyi Weifang was the hottest.
Against the background of normalization of epidemic prevention and control in 2021, more users chose short-distance Zhou Bianyou. This directly gave birth to the "two-hour high-speed rail travel circle". In 2021, the number of tourists who bought high-speed train tickets within two hours in Ctrip increased by nearly 30% year-on-year. Especially during the small holiday, short-distance high-speed rail tours were highly sought after by tourists: Ctrip data showed that the average price of high-speed rail in Zhou Bianyou in 2021 was 113 yuan, and the average price of inter-provincial tours was 437 yuan. The most popular routes are concentrated in the Beijing-Tianjin-Hebei, Yangtze River Delta, Greater Bay Area and Chengdu-Chongqing metropolitan economic circle. The departure and arrival destinations of the top ten Ctrip platforms are highly coincident, and the characteristics of mutual travel among cities are outstanding. Jinan plays a prominent role as the hub of high-speed rail tour.
In 2021, more users choose to "stay in a hotel" not far from home. Ctrip data shows that in the third quarter of this year, the number of hotel reservations in Ctrip Province increased by about 35% compared with the same period in 2019, of which the number of local hotel reservations increased by more than 60%. Moreover, many users have developed the consumption habit of "spending holidays on the spot" this year, and the proportion of local hotel orders for traditional holidays even exceeds 50%. In 2021, the number of hotel reservations in Shandong Province increased by nearly 42%, and Qingdao, Jinan, Yantai, Linyi and Weifang ranked among the top five hotels in Shandong.
More private: the size of private groups soared by 188%, and go on road trip increased by 147% year-on-year
The consideration of travel safety is also one of the core demands sprouted after the epidemic. Consumers are gradually abandoning the previous travel modes of large groups, long lines and sightseeing. Under this trend, private groups have become the most popular tourist mode for family outings, and the proportion of group outings has increased from less than 3% to 1/3. On the Ctrip platform this year, the orders of private groups in Shandong Province increased by 188% year-on-year, and the top three most popular private group destinations in the province were Qingdao, Jinan and Yantai. The per capita spending of private groups is about 4200 yuan. The average number of people in each group is 3.6, which is basically equivalent to a family of three or four.
Thanks to the characteristics of freedom and flexibility, coupled with the unique sense of security in private space, the demand in go on road trip has stimulated the huge potential of the car rental market. This year, the orders for car rental and self-driving in Shandong Province through Ctrip increased by 147% year-on-year, and the orders for car rental in Shandong Province increased by 120% year-on-year.
More rural: rural tourism in Shandong increased by 52%, and rural hotels in the province increased by 50%
Going inward and going to the countryside, this year’s travelers’ footsteps are also deeper. Under the guidance of the rural revitalization policy, rural tourism has gradually entered the lives of ordinary people. Ctrip data shows that the order volume of rural tourism products booked through Ctrip this year has increased by over 30% compared with last year. From the perspective of walking distance, more than half of the tourists choose to explore the local villages in their hometown, and the orders for signing up for rural tours in this province on Ctrip platform account for over 50%; This year, orders for rural tourism in Shandong Province increased by 52%, and orders for rural hotels in Shandong Province increased by nearly 50%.
In addition, walking in the countryside in 2021 has become a new trend for parent-child families. In this year’s rural tour orders, parent-child family orders increased by nearly 30% year-on-year.
More outdoor: short-distance hiking doubled year-on-year, and the search volume of camping products increased by 8 times.
The theme tour, which focuses on outdoor sports experience and has obvious interest circle, gradually stands out in the tourism circle. On the Ctrip platform, orders for sports tourism products increased by over 80% year-on-year; In particular, the most popular hiking tour is given priority to, and the order volume this year has increased by 150% compared with 2019. Compared with previous years, the theme tour is biased towards the professional circle, and this year’s lightweight outdoor tour, which is mainly around, is growing rapidly. Ctrip data shows that 2-3 days of short-distance hiking products have doubled compared with last year.
There is also a way to travel away from the hustle and bustle of the city and close to nature at home. According to Ctrip data, the search volume of camping in Ctrip Station increased 8 times year-on-year, and the average cost of camping was about 550 yuan. Exquisite camping has also become the love of the 80 s and 90 s. Among the tourists who signed up for camping products in Ctrip, 80 s and 90 s each accounted for 40%; At the same time, camping is also a good place to walk the baby nearby. The proportion of parent-child camping on Ctrip platform is as high as 60%.
Lightning journalist Li Jing reports.