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Stay away from illegal fund-raising and refuse the temptation of high interest

I. Definition of illegal fund-raising and relevant legal liability provisions


　　　(A) the definition and basic characteristics of illegal fund-raising


According to the Interpretation of the Supreme People’s Court on Several Issues Concerning the Specific Application of Laws in the Trial of Criminal Cases of Illegal Fund-raising (Fa Shi [2010] No.18), illegal fund-raising is an act of absorbing funds from the public (including units and individuals) in violation of national financial management laws. Illegal fund-raising should have four characteristics: illegality, openness, inducement and sociality, specifically:


Illegality:Absorbing funds without the approval of relevant departments according to law or in the form of legal operation;


Openness:Publicize to the public through media, promotion meetings, leaflets, mobile phone short messages, etc.


Lure:Commitment to repay the principal and interest or pay returns in the form of money, kind, equity, etc. within a certain period;


Sociality:Absorb funds from the public, that is, social unspecified objects.


　　(two) the legal responsibility of illegal fund-raisers


In China’s Criminal Law, illegal fund-raising constitutes corresponding crimes according to different subjective attitudes, behaviors and harmful results, among which the most important crimes are the crime of illegally absorbing public deposits in Article 176 and the crime of fund-raising fraud in Article 192.


The Criminal Law stipulates that anyone who commits the crime of illegally absorbing public deposits shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention, and shall also or solely be fined not less than 20,000 yuan but not more than 200,000 yuan; If the amount is huge or there are other serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years and shall also be fined not less than 50,000 yuan but not more than 500,000 yuan. Whoever commits the crime of fund-raising fraud and the amount is relatively large shall be sentenced to fixed-term imprisonment of not more than five years or criminal detention, and shall also be fined not less than 20,000 yuan but not more than 200,000 yuan; If the amount is huge or there are other serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than five years but not more than ten years, and shall also be fined not less than 50,000 yuan but not more than 500,000 yuan; If the amount is especially huge or there are other especially serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than 10 years or life imprisonment, and shall also be fined not less than 50,000 yuan but not more than 500,000 yuan or confiscated property.


(three) to participate in illegal fund-raising, the law does not protect, the government does not pay.


According to the laws and regulations of our country, the losses suffered by participating in illegal fund-raising activities shall be borne by the participants themselves, and the debts and risks formed shall not be passed on to any other unit that has not participated in illegal fund-raising activities. The repayment of fund-raising funds should be based on the remaining funds after cleaning up, and unified repayment should be given according to the proportion of fund-raisers. After the execution of the people’s court, the fund raiser is still unable to repay the fund-raising funds, and the participants shall bear the losses themselves. This means that once the public participates in illegal fund-raising, their interests are not protected by law, and the government, relevant departments and judicial organs may not be required to bear the losses.


　　　(D) Be cautious when working in an informal wealth management company, and being a salesman is also risky.


　　According to the Opinions of the Supreme People’s Court, the Supreme People’s Procuratorate and the Ministry of Public Security on Several Issues Concerning the Application of Laws in Handling Criminal Cases of Illegal Fund-raising, those who provide assistance for others to illegally absorb funds from the public and collect agency fees, benefits fees, rebate fees, commissions, royalties and other fees from them constitute a joint crime of illegal fund-raising shall be investigated for criminal responsibility according to law.


Second, the manifestations and common means of illegal fund-raising


(a) the main forms of illegal fund-raising.


Illegal fund-raising activities involve a wide range of contents and various forms. Judging from the current crime situation, it mainly includes four categories: creditor’s rights, equity, commodity marketing, production and operation. Mainly in the following forms:


one.Illegal fund-raising in the name of planting, breeding, project development, manor development, ecological and environmental protection investment, etc.


2.Illegal fund-raising in the name of issuing or disguised shares, bonds, lottery tickets, investment funds and other rights certificates or futures trading or pawn.


three.Illegal fund-raising by claiming shares and participating in dividends.


four.Illegal fund-raising through membership cards, membership cards, seat cards, discount cards, consumption cards, etc.


five.Illegal fund-raising by means of commodity sales and leaseback, repurchase and transfer, membership development, business alliance and "quick integral method".


six.The use of modern electronic network technology to construct "virtual" products, such as "electronic shops", "electronic department stores" to invest in entrusted operations, due to repurchase and other ways to raise funds illegally.


seven.Divide property, real estate and other assets equally, and illegally raise funds by selling the right to dispose of their shares.


eight.Use the Internet to set up an investment fund for illegal fund-raising.


nine.Illegal fund-raising in the form of "electronic gold investment".


(B) Four common techniques


The first is to promise high returns.The criminals fabricated the myth of "falling pie from the sky" and "becoming rich overnight" and promised investors high returns. In order to defraud more people to participate in fund-raising, illegal fund-raisers often pay their promised principal and interest in full and on time at the initial stage of fund-raising. After the fund-raising reaches a certain scale, they secretly transfer funds or abscond with money, causing economic losses to fund-raisers.


The second is to fabricate false projects.Most of the criminals fabricated all kinds of false projects by registering legitimate companies or enterprises, under the guise of responding to national industrial policies and carrying out entrepreneurial innovation, and some even organized free tours and inspections to defraud the public.


The third is to create momentum with false propaganda.Criminals often spend a lot of money on propaganda, hiring celebrity endorsements and celebrity platforms, publishing advertisements in major radio, television, internet and other media, publishing interview articles in famous newspapers, hiring people to widely distribute leaflets, making social donations and other ways to create false momentum.


The fourth is to use family to deceive.Some illegal fund-raising participants, in order to complete or increase their own performance, sometimes adopt pyramid schemes, and do not hesitate to use their family ties and geographical relations to fabricate lies about their high returns, so as to attract relatives, friends, classmates or neighbors to join them, so that the participants spread rapidly and the scale of fund-raising continues to expand.


(C) Typical "Four Steps" of illegal fund-raising activities


Step 1: Draw a cake.Illegal fund-raisers will weave one or more projects that are as high as possible. Under the guise of "new technology", "new revolution", "new policy", "blockchain" and "virtual currency", draw a blueprint with rich expected returns, and "hang up" the appetite of fund-raising participants, giving them the illusion of "don’t miss it" and "now or never". Illegal fund-raisers will generally draw "cakes" to attract the attention of participants as much as possible.


The second step: build momentum.Use all resources to make the momentum bigger. Illegal fund-raisers usually hold various publicity activities, such as press conferences, product promotion meetings, on-site observation meetings, experience days, knowledge lectures, etc. Organize group tours, inspections, etc., and give small gifts such as rice flour oil and telephone bills; A large number of true or false "technical certification", "award certificate" and "government approval" are displayed; Publish some video materials inspected by leaders, and take photos with government officials and stars; Deliberately selecting the event in the government conference center and auditorium is extremely deceptive because of its large scene and high specifications.


Step 3: suck gold.Try to get the money out of your pocket. Illegal fund-raisers give participants a first taste of "sweetness" through rebates and dividends, making them believe that putting money in his place not only has considerable income, but also is safer than putting it in his pocket. Participants not only pour out their own money, but also mobilize relatives and friends to join, and the amount of fund-raising is getting bigger and bigger.


Part four: Run away.Illegal fund-raisers often run away after "sucking money" for a period of time, or because people who were originally "Ponzi scheme" went to the building, or because of poor management, the capital chain was broken. Fund-raising participants suffered heavy economic losses, or even lost all their money.


(D) Common routines of illegal fund-raising.


In order to lure the masses to be deceived and achieve the purpose of illegal fund-raising, criminals usually take the following measures to defraud the masses.


one.Decorate the facade of the company and create the illusion of strength.Criminals often set up companies to handle business licenses, tax registration and other procedures, which seem legal, but in fact they have no financial qualifications. These companies or offices are high-end and luxurious, or publicize the background of state-owned assets, or invest heavily in packaging publicity through various media or even CCTV, or hold promotion conferences and knowledge lectures in high-end places (such as the Great Hall of the People), inviting celebrities, scholars and officials to build momentum on the platform, showing photos with leaders and various awards, which is more deceptive.


2.Fabricate investment projects to dispel the doubts of the masses.From the past forms of agriculture, forestry and mining development, private lending, real estate sales, original share issuance, franchise operation, etc., it is gradually upgraded and packaged into various wealth management projects such as investment and wealth management, wealth management, financial mutual assistance and wealth management, overseas listing, private equity, etc., and promises to be guaranteed, repurchased, low risk and high return.


three.Confusing the concept of investment is difficult for ordinary people to judge.The criminals blew the listing in the local stock exchange center into listing, and confused the listing in the American OTCBB market with listing on NASDAQ; Some use new terms such as electronic gold, investment funds and online speculation to confuse the masses and pretend to be new investment tools or financial products; Some use monopoly, agency, franchise chain, consumption value-added rebate, e-commerce and other new business methods to deceive the people to invest.


four.Promise high returns and fabricate the myth of "getting rich".Lure at high interest is the only way for all fraud criminals to deceive the masses. At first, the criminals paid the principal and interest of the early investors in full and on time, then they robbed Peter to pay Paul, and used the money of the later people to pay the previous principal and interest. After reaching a certain scale, they secretly transferred the funds and fled with the money.


Third, how to prevent illegal fund-raising


(a) in case of raising funds from the public in the following circumstances, be sure to be vigilant:


one.Under the guise of "watching advertisements, earning extra money" and "consumer rebate";


2.Under the guise of overseas investment in equity, options, foreign exchange, precious metals, etc.;


three.Under the guise of high returns from investment in the pension industry or "free" pension or "housing" pension;


four.Taking private equity participation and partnership as a cover, but not registering the enterprise in industrial and commercial registration;


five.Under the guise of investing in virtual currency and blockchain;


six.Under the guise of poverty alleviation, mutual assistance, charity and film and television culture;


seven.Distributing advertising leaflets on investment and wealth management in streets, shopping malls and supermarkets;


eight.Recruit elderly people by organizing inspection tours, tours, lectures, etc.;


nine."Investment and wealth management" companies, websites and servers are overseas;


10.Requiring to pay investment funds in cash or to personal accounts or overseas accounts.


(B) to prevent illegal fund-raising, "think twice and wait for one night" method.


Four look.A look at the legality of financing depends not only on whether the business license of the enterprise is obtained, but also on whether the relevant financial license is obtained or approved by the financial management department. Second, look at the propaganda content to see if it contains or implies "guaranteed, risk-free, high-yield, steady profit without loss" and so on. Third, look at the business model, whether there are any physical projects, the authenticity of the projects, the investment direction of funds, and the way to obtain profits. Fourth, see if the participants in fund-raising are mainly for specific groups such as the elderly.


Think twice.Think about whether you really understand the product and market conditions. Second, whether the product conforms to the market rules. Think twice about whether your own economic strength has the ability to resist risks.


Wait all night.When you encounter related investment and fund-raising publicity, you must avoid being hot-headed, first seek the opinions of your family and friends, and then postpone your decision for one night. Don’t blindly believe in propaganda, acquaintance introduction and expert recommendation, and don’t be tempted to invest blindly by high profits.　


(C) to avoid the trap of illegal fund-raising, "three musts and three don ‘ts"


First, be rational and don’t be lucky.There is no pie in the sky, but it is either a trap or a trap. We should stick to the rational bottom line, think about whether we understand or not, compare the risks, see if the income level is realistic, ask family and friends what they think, and don’t be blinded by gambling mentality and luck!


Second, be steady and don’t take risks.High yield means high risk, and it may also be an investment scam. If you invest once, you will lose everything! We should reasonably evaluate our own tolerance, carefully determine our willingness to take risks, and don’t take risks!


Third, we should be vigilant and not blind."Rich income, attractive conditions, rare opportunities and limited places" are all likely to be flickering, so be alert, alert and alert again! Pay more attention, never listen to the wind is rain, and blindly "follow the crowd" to invest!


(D) to avoid the trap of illegal fund-raising, the "three look and think twice" method.


Third, look:


lookWhether it has obtained the approval documents from the financial regulatory authorities (such as the People’s Bank of China, China Banking and Insurance Regulatory Commission, CSRC, etc.) and verified the authenticity with the regulatory authorities;


ErkanWhether the investment and wealth management products are within the approved business scope;


SankanWhether the investment field of funds is true, safe and reliable.


Think twice:


YisiWhether you really understand the product and market conditions;


ErsiWhether the investment income conforms to the law of market operation;


think thrice—think carefullyWhether its own economic strength has the ability to resist risks.


　　(5) Invest cautiously to prevent illegal fund-raising traps.


One isDon’t trust the so-called easilyHigh interest rate "insurance" and high interest rate "financial management", high income means high risk;The second isDon’t be moved by small gifts, don’t accept the bait of "returning interest first", and remember that there will be no pies in the sky.The third isFinancial products should be purchased through formal channels.Do not sign investment and financial management agreements with banks and insurance employees, and do not accept any receipts or IOUs issued by employees;In the process of purchasing insurance, we should try our best to achieve "three checks and two cooperations".That is, through the websites of insurance companies, customer hotlines or regulatory departments and industry associations, we can check personnel, products and documents, cooperate with the transfer and payment, and cooperate with the return visit.The fourth isPay attention to the protection of personal information, pay attention to the risk tips of illegal fund-raising issued by government departments, and report complaints in time in case of suspected illegal fund-raising behavior.


Fourth,Matters needing attention


(1)The financial industry is a franchise industry and must be licensed to operate.


The commonly known financial license refers to the license of relevant institutions to engage in specific financial business with the approval of the national financial supervision department, which is issued by the People’s Bank of China, China Banking and Insurance Regulatory Commission and the China Securities Regulatory Commission. The financial businesses that must be licensed mainly include banking, insurance, trust, securities, futures, financial leasing, Public Offering of Fund and third-party payment.Asset management business, which belongs to financial business, must be licensed and brought into financial supervision. If residents have financial needs, they should choose asset management products issued by licensed financial institutions such as banks, trusts, securities, funds, futures, insurance asset management institutions and financial asset investment companies. Without the permission of the financial supervision and regulation department, no non-financial institution or individual may sell asset management products as an agent.


(2) Is it reliable to invest in "virtual currency" and "blockchain"?


Under the banner of "financial innovation" and "blockchain", some lawless elements absorb funds by issuing so-called "virtual currency", "virtual assets" and "digital assets", thus infringing on the legitimate rights and interests of the public. This kind of activity is not really based on blockchain technology, but the reality of speculating on the concept of blockchain for illegal fund-raising, pyramid selling and fraud, which mainly has the following characteristics:


one.Networking and cross-border are obvious.Relying on the Internet and chat tools to conduct transactions, and using online payment tools to collect and pay funds, the risks spread widely and spread quickly. Some lawless elements set up websites by renting overseas servers, which actually carry out activities for domestic residents and remotely control the implementation of illegal activities. Some individuals claim in the chat tool group that they have obtained the investment quota of overseas high-quality blockchain projects, which can be invested on their behalf, most likely fraudulent activities. The funds of these illegal activities mostly flow abroad, so it is very difficult to supervise and track them.


2.Deception, temptation and concealment are strong.Speculation is carried out by using the hot concept, and various theories of "standing tall" are fabricated. Some people also use celebrity big V "platform" for propaganda, and air-drop "candy" as a temptation, claiming that "the currency will only rise and not fall" and "the investment cycle is short, the income is high and the risk is low", which is highly confusing. In practice, criminals illegally seek huge profits by manipulating the price trend of so-called virtual currency behind the scenes, setting profit and cash withdrawal thresholds and other means. In addition, some lawless elements also issue tokens under the guise of ICO, IFO, IEO, etc., or speculate in the form of IMO under the banner of sharing economy, which has strong concealment and confusion.


three.There are many illegal risks.Through public publicity, criminals use "static income" (profit from speculative currency appreciation) and "dynamic income" (profit from off-line development) as bait to attract public investment, and lure investors and developers to join, constantly expanding the pool of funds, which has the characteristics of illegal fund-raising, pyramid selling, fraud and other illegal acts.


This kind of activity takes "financial innovation" as the gimmick, which is essentially a Ponzi scheme of "borrowing the new and returning the old", and it is difficult to maintain the capital operation for a long time. Please ask the general public to treat the blockchain rationally, don’t blindly believe in the promises of hype, establish correct monetary concepts and investment concepts, and effectively raise risk awareness; The clues of illegal crimes found can be actively reported to the relevant departments.


(3) Can the model of consumer rebate participate?


Recently, some third-party platforms, under the banner of "starting a business" and "innovation", take "shopping returns to capital", "consumption equals making money" and "you spend and I pay back the money" as gimmicks, and promise to return high or even full consumption and franchise fees, so as to attract consumers and businesses to invest. This kind of "consumer rebate" is different from the normal business rebate promotion activities, and there are great risks:


one.High rebate is difficult to achieve.Rebate funds mainly come from commodity premium income and fees paid by members and franchisees. Most platforms do not have legitimate real economy and income matching their promised returns, so it is difficult to maintain capital operation and high rebate for a long time.


2.The security of funds cannot be guaranteed.Some platforms absorb public and business funds through online and offline channels, such as "prepaid consumption" and "recharge", and a large amount of funds are controlled by the platform, which has the risk of transferring funds and running away.


three.There are illegal risks in the operation mode.Some platforms fictionalize profit prospects, promise high returns, instruct or acquiesce members and franchisees to fictionalize commodity transactions, pay a certain percentage of fees directly to the platform, and seek high rebates. In this way, the platform achieves the goal of quickly absorbing public funds. Some platforms also use pyramid schemes, with the so-called "dynamic income" as bait, requiring participants to pay entry fees and "attract people to join" and get commissions by developing offline. The above-mentioned behaviors of the platform and participants are characterized by illegal fund-raising and pyramid schemes.


The operation mode of such platforms violates the law of value, and once the capital chain breaks, participants will face serious losses. According to the relevant regulations, participation in illegal fund-raising is not protected by law, and you are at your own risk and responsibility; It is illegal to participate in pyramid schemes and will bear corresponding responsibilities according to law. The general public and businesses are requested to be vigilant, enhance risk prevention awareness and identification ability, and prevent damage to interests. At the same time, the clues of illegal crimes can be actively reflected to the relevant departments.


　(4) What are the illegal fund-raising in the field of old-age care?


　In the name of providing old-age services and providing healthy old-age care, some old-age service institutions and enterprises promise high returns, collect membership fees and bed fees from the elderly, fraudulently sell "health products" and commit crimes such as illegal fund-raising and pyramid schemes that infringe on the legitimate rights and interests of the elderly, causing serious property losses to the elderly. This kind of activity is different from the normal old-age care service, and there are great risks:


　　　one.High rebate cannot be realized.The rebate funds mainly come from the expenses paid by the elderly, which belongs to robbing Peter to pay Paul. Most old-age care institutions and enterprises do not have legitimate service entities and benefits that match their promised returns, so it is difficult to sustain the operation of funds, and the high rebate is only a fraud gimmick.


　　　2.The security of funds cannot be guaranteed.Some old-age care institutions have obviously exceeded the bed supply capacity, or promised to repay the principal and interest beyond the sustainable profit level, and in the name of handling "VIP cards", "membership cards" and "prepaid cards", they charge high membership fees, deposits or recharge membership cards to absorb public funds. A large number of funds from the public are not effectively supervised and controlled by the sponsoring institutions, and there is a risk of transferring funds and running away with money.


　　three.Health needs cannot be met.Some enterprises promote the so-called "health care products" to the elderly through conference marketing, health lectures, expert free clinics, free inspections, free experiences, giving gifts or traveling at unreasonably low prices, as well as telephone sales, door-to-door sales and online sales. Because the concept of "health care products" has no legal position, it is often used to steal the column and change the concept, and it is often compared with legally registered and approved drugs and medical devices.


　　four.There are illegal risks in the operation mode.Some old-age service agencies sell fictitious old-age apartments and old-age villas, or in the name of investment, joining, shareholding in health care and old-age apartments and other projects, they promise to absorb funds by means of return sales, after-sales charter, agreed repurchase and sales of real estate shares. Some enterprises don’t have the real content of selling goods or don’t take selling goods as their main purpose. Instead, they cheat and induce by means of free travel, giving in kind, health lectures, etc., and illegally absorb public funds by means of commodity repurchase, consignment sales and consumption rebate. The above-mentioned behaviors of relevant institutions and participants have risks such as illegal fund-raising.


　　According to the relevant regulations, the organization and implementation of illegal fund-raising should bear corresponding responsibilities and participate in illegal fund-raising at its own risk. The elderly and their families are requested to be vigilant, enhance their awareness of risk prevention and identification, and consciously stay away from illegal fund-raising and pyramid schemes to prevent damage to their interests. If you find clues about suspected crimes, you can actively report them to the relevant departments.


(5) Is "speculative foreign exchange financing" a reliable investment channel?


At present, there are a large number of platforms for domestic users to carry out financing dividends under the banner of "foreign exchange trading", which are not reliable! In recent years, there have been many incidents in which foreign exchange wealth management platforms have collapsed, suddenly shut down or been characterized as pyramid schemes, and their risks mainly fall into four categories:


The first category is that the business license is suspected of fraud.In order to attract investors, some foreign exchange financial platforms often claim that they are supervised by authoritative institutions or claim to have authorization. Recently, a company claimed to be "a financial institution recognized by the British FCA and fully supervised by it" and attached the FCA code. However, after inquiry, it was found that the website corresponding to the code was not consistent with the company.


The second category is that the transaction process is opaque.Some foreign exchange financial management platforms declare that "funds are safe, only earning without losing". These platform funds have not been purchased in accordance with the law and remitted to overseas investment, but have been operated in a "black box" and constantly eroded during the transaction. For example, some platforms are counterparties of their customers. Novices can often get higher returns, but investors will gradually lose money after increasing their investment, and this will also happen when they operate under the advice of the platform or adopt the automatic follow-up mode.


The third category is to use the "MLM model" to develop customers.In the name of "mutual financial management", some foreign exchange platforms have developed offline and continuously attracted new investors by means of hierarchical rebates. This model is suspected of pyramid schemes. For example, the foreign exchange platform Volcker (http://walkert.cc) claims that "it is a British financial company with a history of 100 years, and it is supervised by FCA to ensure the safety of customers’ principal. Investors can get the lowest percentage of income and three dividends every month, and at the same time, investors can get commissions through the development of offline, and generally get a certain percentage of dividends from the 10th floor." The platform quickly attracted a large number of investors through this business model. After verification, it was found that Volcker was not under the supervision of FCA, and the platform could not withdraw cash normally.


The fourth category is "continuous high dividends" under the banner of "foreign exchange trading".Some platforms raise funds under the banner of "foreign exchange trading" and carry out "continuous high dividends". The premise of the establishment of this model is that the profit of "foreign exchange trading" is always greater than that of "dividends", and the profit is uncertain. The sustained profit claimed by such platforms is absolutely impossible, and it is probably a Ponzi scheme.


(6) What should individuals pay attention to when investing in private equity funds?


Before investing, it is suggested to check whether the private equity fund company is registered and whether the private equity product is put on record on the website of asset management association of china (http://gs.amac.org.cn).


At the same time, the purchase of private equity products must meet the requirements of legally qualified investors, and have the corresponding risk identification ability and risk-taking ability. The financial assets of investors are not less than 3 million yuan or the average annual income of individuals in the last three years is not less than 500,000 yuan. The investment amount of a single private equity fund product is not less than 1 million yuan. The total number of people actually investing in this private equity product cannot exceed 200. Private placement products cannot be sold to unspecified objects.


So please pay attention to the following situations:


one.If you invest 50 thousand yuan to buy a private placement product, you must have met a liar;


2.If you receive a strange sales call or text message, or see a leaflet and then buy a private placement product, it must be a liar;


three.If someone pulls you to travel for free, then holds an investment report meeting in the resort hotel and then hitches a ride with private equity, then you are fooled!


　

Qingming’s ＂fake＂ long-distance tour with fire outbound tour Thailand and Japan are still popular.

　　Beijing, April 1 ST With the approach of the Qingming small holiday, the peak of spring travel is coming. According to the "2019 Qingming Small Holiday Tourism Consumption Trend" published by Tuniu Travel Network, the "paid vacation+small holiday" spelling mode has become the mainstream choice for long-distance tourists in holidays. Among the outbound tourists who booked during the Qingming period, the outbound short-distance tour was more popular, accounting for 67% of the total outbound travel bookings.

　　Tomb-Sweeping Day is in full bloom in spring, so consumers who travel at this time have more choices and travel themes. According to the tourist booking data as of March 22nd, Beijing, Shanghai, Nanjing, Guangzhou, Hangzhou, Shenzhen, Chongqing, Chengdu, Tianjin and Wuhan are among the top ten tourist destinations for the Qingming small holiday. It is worth mentioning that, affected by the early "sun escape" and long-term rainy weather, the enthusiasm of consumers in Jiangsu, Zhejiang and Shanghai postal areas has increased compared with previous years.

　　According to the age group, users aged 26-35 are the main force of Qingming travel, accounting for 47%. At the same time, parent-child families and students’ army are also more willing to travel, and the proportion of tourists under the age of 25 is 17%, which has a great relationship with the students’ army joining the ranks of travel in graduation season.

　　Zhou Bianyou’s family-oriented high-speed free boost to go on road trip’s popularity soared

　　As the legal holidays are only three days, tourists who don’t "fake" prefer short-distance Zhou Bianyou, and releasing the pressure of fast-paced urban life and relaxing the fatigue brought by previous work have become the travel demands of most tourists.

　　According to the monitoring data of Tuniu Travel Network, as of March 22nd, the number of people who booked Tomb-Sweeping Day Zhou Bianyou products accounted for about 28% of the total number of people who booked. Due to the short decision-making cycle in Zhou Bianyou, with the approaching of the Qingming small holiday, the proportion of people who book trips in Zhou Bianyou is expected to continue to increase.

　　From the situation of tourists’ booking, the surrounding tourists are mainly families, and the phenomenon of parent-child family traveling together is more common; The itinerary is mostly 2-3 days, which is controlled within the statutory holidays in Tomb-Sweeping Day; In terms of transportation, high-speed rail, cars and private cars are the most important means of transportation. Among them, the policy of exempting minibus tolls during Qingming holiday will continue to boost tourists’ enthusiasm around go on road trip.

　　As far as specific cities are concerned, Guilin, Xiamen, Zhangjiajie, Guangzhou, Zhuhai and other places are more popular in the direction of South China, and products such as "Zhangjiajie Glass Bridge-Forest Park-Tianmenshan Glass Plank Car 3-Day Tour", "Guangzhou Chimelong 2-Day Free Tour" and "Xiamen-Gulangyu 3-Day Tour" are selling well; In the direction of East China, tourists prefer Hangzhou, Wuxi, Huangshan, Shanghai, Yangzhou and other places. Many tourists have booked in advance "2-day self-driving tour of paramita Hotel in Nianhuawan, Lingshan Town, Wuxi", "3-day tour of Hangzhou-Wuzhen-Xitang" and "3-day tour of Huangshan-Hongcun" and other routes; Popular Zhou Bianyou destinations in North China include Beijing, Luoyang, Tai ‘an, Jinan, Jinzhong, etc. "Beijing Gubei Shuizhen-Gubei Zhiguang Hot Spring Resort Hotel 2-day self-driving tour", "Qufu Sankong-Taishan Shuanggao 2-day tour" and "Shandong Jinan Baotu Spring-Taishan Shuanggao 2-day tour" are generally welcomed by tourists. In the western region, Chengdu, Lijiang, Kunming, Dali, Aba and other places are popular choices for tourists. "Chengdu Giant Panda Base-Dujiangyan One-Day Tour", "Yunnan+Lijiang+Lugu Lake Two-Day Tour", "Sales of products such as Kunming-Honghe Hani Terrace-Yuanyang Terrace 2-Day Pure Play Tour continued to climb.

　　"Fake" long-distance tour with fire is popular in Hainan and Yunnan.

　　With the improvement of paid vacation system and the enhancement of Chinese people’s willingness to travel, the mode of "paid vacation+small holiday" has become the mainstream choice for long-distance tourists in holidays. This year’s Qingming small holiday is from April 6 th to 7 th. For consumers with sufficient annual leave, taking four days off from April 1 ST to 4 th can make up a nine-day holiday, or taking five days off from April 8 th to 12 th can make up a ten-day holiday, which directly brings prosperity to the long-term tourism market. According to the monitoring data of Tuniu Tourism Network, since February, many users have started consulting and booking Qingming long-distance tourism products, and the bookings of related popular products have continued to rise.

　　As of March 22nd, the number of domestic long-distance tour bookings has reached 25%, and the top ten popular destinations include Hainan, Yunnan, Fujian, Guangdong, Guangxi, Sichuan, Shaanxi, Shanghai, Xizang and Hunan. Flower viewing and outing have become two popular themes in domestic tours. Popular sightseeing routes include "Six-day Tour of Five Cities in East China-Wuzhen-Hangzhou-Yuantouzhu to Enjoy Taihu Lake Train", "Four-day Tour of Wuhan Shuangfei Semi-self-help" and "Six-day Tour of Nanchang-Lushan-Jingdezhen-Wuyuan-Huangling-Sanqingshan-Tengwangge".

　　In addition, the peach blossoms in Linzhi and the apricot blossoms in Yili may become the highlights of the spring tour market, detonating this year’s Qingming small holiday flower viewing tour. Among them, the annual Linzhi Peach Blossom Tourism and Culture Festival opened in Gala Peach Blossom Village on March 29th, and many tourists have pre-booked the products such as "Xizang Lhasa-Linzhi-Yanghu two-bedroom 12-day tour" and "Linzhi-Bomi-Lhasa Bugong-Yanghu flying 11-day tour". At the same time, many tourists choose the 30-person boutique group apricot flower special line to go to Yili, such as "8-day double flight tour of Tianchi-Sailimu Lake-Tulgen apricot flower-Nalati-Turpan-Kumutage Desert".

　　The popularity of outbound travel in Thailand and Japan has not diminished, and the Songkran Festival and the cherry blossom season are popular.

　　In addition to domestic long-distance travel, the "fake family" has also added more vitality to the outbound travel market. According to the monitoring data of Tuniu Travel Network, as of March 22, the outbound tourists who booked during Qingming period accounted for 47%, among which the outbound short-distance tour was more favored by users, accounting for 67% of the total outbound travel bookings.

　　Judging from the tourists’ reservation, the islands with beautiful scenery and comfortable leisure have become the holiday resorts that many tourists yearn for. Phuket, Bali, Maldives, Nha Trang, Saipan, Okinawa, Sabah, Koh Samui, Boracay and Mauritius are quite popular among tourists.

　　In the short-term direction of leaving the country, the Songkran Festival and the cherry blossom season have made Thailand and Japan’s tourism hot. Japan, Thailand, Indonesia, Singapore, Vietnam, Malaysia, Philippines, Cambodia, Sri Lanka and Laos are among the top ten in the popularity list. In the direction of Thailand, the sales of routes such as "Bangkok-Pattaya air ticket in Thailand+5-night 6 or 7-day local tour" and "Thailand-Bangkok-Pattaya 6 or 7-day tour" continued to rise, and many tourists took advantage of the Qingming holiday to go to the local area to experience the carnival of the festival. In the direction of Japan, cherry blossom viewing routes such as "Tokyo, Japan for 5 nights and 6 days" and "Tokyo-Osaka-Kyoto-Hakone for 6 or 7 days" are selling well, and at the same time, many tourists choose to book cherry blossom viewing routes such as "Tuniu Self-operated-Royal Caribbean quantum of the seas Shanghai-Kagoshima-Fukuoka-Shanghai for 5 nights and 6 days" departing from Shanghai on April 2.

　　In the long-distance outbound direction, many tourists have booked travel products in France, Switzerland, Italy, Russia, Germany, Dubai, Spain, Portugal, Turkey, Britain and other destinations, and the sales of such routes as "12-day tour of Germany, France, Italy and Switzerland", "8-day tour of Russia-Moscow+St. Petersburg" and "10-11-day tour of Australia-Cairns-Melbourne" rank high. Among them, October to April is the best travel time along the southeast coast of Australia. No matter Sydney, Melbourne, Sunshine Coast or Brisbane, there is the most abundant sunshine. Many tourists will take advantage of the Qingming holiday to seize the "tail" of the best tourist season and go to Australia for a holiday.

How can the fresh and ruddy pork in the market not look so good when you buy it home？

　　"In the food market, I clearly saw fresh and ruddy pork. Why didn’t the pork look so good when I got home?" Recently, Mr. Wang, a citizen of Nanjing, was very confused. "I wonder if I took the wrong meat."

　　Yangzi Evening News reporter visited many vegetable markets in Nanjing and found that it was the "pork beauty lamp" that disturbed consumers’ vision. Most pork stalls use beauty lamps with red lampshades, so the pork bought is pork with beauty function. In order to reduce the consumption conflict caused by color difference, the law enforcement officers of the market supervision bureau suggested that it should be adjusted to normal color light to prevent misleading consumers. Yangzi Evening News/Zi Niu News reporter Jiang Jingyi

　　Investigation on "Beauty Lamp"

　　It is difficult to correctly distinguish the quality of "beauty" pork.

　　The color is rosy, the meat is tender, the beauty lamp is on, and the pork on the meat stall makes people want to buy. The reporter visited many markets in Nanjing and found that almost every meat stall was hung with a beauty lamp, which has become the standard equipment of meat stalls. In addition to meat stalls, beauty lamps also appeared in chilled cabinets and stalls.

　　The so-called "pork beauty lamp" is also called "fresh lamp", and the red lampshade is made of patch lamp beads and plug-in lamp beads, mainly red light with cold white light. After opening an e-commerce platform and searching for "pork lamp", slogans such as "all good businesses are in use", "only rare enough to have business" and "good looking to sell" are very conspicuous. In the column of "Product Details", many merchants and shops have released the comparison pictures of the effects of not using "Beauty Lamp" and using "Beauty Lamp". The pork with "beauty lamp" seems to have been "skinned", "repaired" and "freckle", which is smooth and ruddy, while the pork under normal light is much darker.

　　Bright and red fresh lamps have brought troubles to consumers who buy pork. "All stalls are red, and you can’t see anything new unless you look outside." Ms. Hu from Yuhuatai District told the reporter that because of her rich experience in buying vegetables, every time she bought meat, she had to take a look at the vegetable area next to her.

　　Do not sell without "light"? Cooked food, seafood and vegetables should also be polished.

　　In a vegetable market, in addition to the "beauty lamp" hanging from the pork stall, there are also "beauty lamps" in chicken, hairy belly, cooked food and seafood stalls, but the colors are different. At a seafood stall selling hairtail, yellow croaker and other fish, hairtail looks particularly white and tender under the blue "beauty lamp", and there is almost no "spot" to pick. In sharp contrast, hairtail in the normal light of the booth next door has obvious markings. Several delicatessens at the entrance of the food market are also equipped with "beauty lights" with red light+white light and red light+yellow light.

　　Red light with warm white light illuminates cooked food, which is delicious; Red light with positive white light illuminates the fruit, which is twice as fresh; Green light with positive white light illuminates vegetables, which makes them greener; Red light with cold white light fish and shrimp, fresh and tender … … In the online stores of fresh lamps, the reporter saw that there are more than a dozen kinds of "beauty lamps" sold in each store, some even more than 20 kinds, including professional fruit lamps (red and white light), professional vegetable lamps (green and white light), professional cooked food lamps (red and warm light), professional chicken and duck meat lamps (red and white light), seafood lamps and so on. Different foods, different colors of lights. "Just like shooting and lighting, if the goods are not polished, they will not look good. If they are not good-looking, no one will buy them." Mr. Li, who sells fruit in jianye district, told reporters.

　　The market supervision bureau suggested

　　Adjust the light to normal color to make consumers see more realistically.

　　Giving food "beauty" has become a commonplace. Qiang Keyang, deputy director of Yuhua Branch of Yuhuatai District Market Supervision Administration in Nanjing, told reporters that regular farmers’ market merchants have legal business qualifications, purchase receipts and epidemic prevention inspection certificates. Beauty lamp does not mean that meat is not fresh, but it affects consumers’ choice when purchasing. People, especially middle-aged and elderly people, often cannot correctly distinguish the quality of pork when purchasing.

　　"I hope that the market organizers can change the color of the lights to normal white light in the follow-up management, so that consumers can be more realistic and more at ease when purchasing." Qiang Keyang reminded consumers to go to the regular supermarket when buying pork, and keep the shopping voucher. If there is any problem, you can call 12315 to make a complaint.

　　Shopping tips > > >

　　High-quality pork is white, hard and fragrant. There is often a slightly dry film on the outside of the meat, which is compact and elastic, and the depression will recover immediately after finger pressing. The meat color of sub-fresh meat is darker than that of fresh meat, lacking luster, the fat is grayish white, the surface is sticky, slightly rancid and musty, the meat is soft and elastic, the concave can not be recovered in time after light pressing, the surface of the meat is wet after cutting, and turbid gravy will seep out. Deteriorated meat, on the other hand, is sticky, the surface is relatively dry, the color is grayish brown, the meat is soft and inelastic, and the concave can not be recovered after finger pressing, leaving obvious traces.

During the ＂Thirteenth Five-Year Plan＂ period, environmental protection investment will reach 17 trillion yuan, and PPP projects will be strictly controlled.

　　The report of the 19th National Congress of the Communist Party of China proposed to promote green development, accelerate the establishment of a legal system and policy orientation for green production and consumption, and establish and improve an economic system with green and low-carbon circular development. Build a market-oriented green technology innovation system, develop green finance, and expand energy-saving and environmental protection industries, clean production industries and clean energy industries.

　　The reporter of the Economic Information Daily learned that with the strengthening of environmental governance and the strong growth momentum of PPP projects in the field of environmental protection, the environmental protection investment market is accelerating.

　　Zhao Hualin, Chairman of the Board of Supervisors of State-owned key large enterprises in the State Council, revealed at the first Xin ‘anjiang Green Development Forum held recently in 2017 that the traditional environmental protection business will maintain an annual growth of 25% on the basis of 500 billion yuan in environmental protection investment in 2015, and the annual investment in environmental protection industry will rise from 400 billion yuan to 500 billion yuan to 1 trillion to 1.5 trillion yuan.

　　Investment in environmental protection will reach 17 trillion during the 13th Five-Year Plan period.

　　"At present, the intensity of environmental governance is unprecedented. Both the atmospheric environment and the water environment have entered an important turning point of improvement, which has provided a strong impetus for environmental protection technology research and development and industrial development, and the environmental protection industry has ushered in a golden age." Wang Yuqing, deputy director of Chinese People’s Political Consultative Conference Population, Environment and Resources Committee and former deputy director of the State Environmental Protection Administration, pointed out at the first Xin ‘anjiang Green Development Forum in 2017.

　　China’s green economy market has great potential. The data shows that in 2016, the output value of the three industries of energy conservation, environmental protection and resource recycling in China has exceeded 4.5 trillion yuan. During the "Thirteenth Five-Year Plan" period, the planned social environmental protection investment will reach 17 trillion yuan. Among them, the action plan for the prevention and control of air, water and soil pollution has been fully implemented, with an estimated total investment of 8.6 trillion yuan. In 2016, the sales revenue of the national environmental protection industry was about 1.15 trillion yuan, an increase of 20% over the previous year. According to estimates, in order to achieve environmental protection goals and international commitments to peak carbon emissions, until 2030, China’s annual green investment will reach 30,000 to 4 trillion yuan.

　　Zhao Hualin gave another set of data that confirmed each other: In the "Thirteenth Five-Year Plan" and the next 10 to 20 years, China will focus on three major areas: gas ten, water ten and soil ten, and the main investment line will shift from emission reduction to governance. According to estimates, during the 13th Five-Year Plan period, the original business models of water, gas and solid waste will continue to maintain the growth rate of 20% to 30%, while the water environment, sponge city and soil remediation will drive the investment of 1.5 trillion to 2 trillion yuan, and the annual environmental protection investment will increase by 300 billion to 400 billion yuan. In addition, the traditional business will maintain an annual growth rate of 25% on the basis of 500 billion yuan in environmental protection investment in 2015, and the annual investment in environmental protection industry will rise from 400 billion yuan to 500 billion yuan to 1 trillion to 1.5 trillion yuan.

　　"The future and a long period of time will be the best time for environmental protection enterprises, and it is also an era full of challenges and opportunities. In recent years, many central enterprises have established environmental protection companies, which means that they are optimistic about the development prospects of the environmental protection industry. " Zhao Hualin said.

　　According to Fu Tao, president of E20 Research Institute, the development of environmental protection industry has gone through three stages: the early environmental protection industry mainly provided professional services to the government, and the government did whatever it needed; sewage treatment was done when the sewage treatment failed to meet the standards, and garbage treatment was done when the garbage treatment failed to meet the standards. This is the 1.0 era of environmental protection industry, that is, the era of unit service. The release of "Water Ten", "Gas Ten" and "Soil Ten" marks the arrival of the era of environmental protection industry 2.0, and all three "Ten" require environmental effects. This era considers the system services of enterprises. But the first two stages need to spend government money. As the environmental industry enters the 3.0 era, it is the practical period of landing in Lucid waters and lush mountains are invaluable assets. It is a great proposition whether the ecological management can be completed with less government money and without government money.

　　By 2020, the demand for green finance will exceed 15 trillion.

　　In the eyes of experts and insiders, there are many opportunities and large space for the development of green finance. Relevant data show that during the "Thirteenth Five-Year Plan" period, China’s green industry needs to invest at least 2 trillion yuan per year, and the demand for air control in the past five years is about 1.7 trillion yuan, of which the government’s financial funds can only provide 10% to 15%, and a large amount of funds gap needs financial channels to support it.

　　Internationally, the development of green finance has become a world trend. Many countries, such as China, are strengthening top-level deployment, and more and more international financial institutions are actively participating in the green financial market. Taking green bonds as an example, it is estimated that the global issuance of green bonds will reach 300 billion US dollars in 2018.

　　Domestically, China has taken green development as a major national strategy. In June this year, Li Keqiang, Premier of the State Council of the People’s Republic of China presided over the the State Council executive meeting and decided to set up green financial reform and innovation pilot zones in five provinces (regions) of Zhejiang, Jiangxi, Guangdong, Guizhou and Xinjiang to accelerate the innovation of green financial system and mechanism and promote the development of green economy.

　　Hong Qi, chairman of China Minsheng Bank, predicted that green finance will become a new growth point for financial institutions in the future green development of the Belt and Road Initiative and supply-side structural reform. By the end of 2020, the demand for green finance in China will reach 15 trillion to 30 trillion yuan. The demand for innovation in green credit, green insurance and asset securitization will be more urgent, especially for small and medium-sized enterprises, which will have a broad space for green finance.

　　According to Ma Zhong, the former dean of the School of Environment of China Renmin University, to develop green finance, other resources and conditions should be considered. For example, only by exerting the synergistic effect of fiscal and tax policies and environmental protection policies can green finance bring the greatest benefits.

　　It is understood that at the end of the Twelfth Five-Year Plan, the final accounts of financial funds for environmental protection and energy conservation reached 480 billion yuan. At present, the financial funds for environmental protection in China are the fastest growing. In the first nine months of this year, the growth rate of financial funds for energy conservation and environmental protection was 33%, which is expected to exceed 600 billion yuan by the end of the year. However, compared with investment in fixed assets, this is only a few tenths.

　　"If we continue to increase investment rapidly, we can promote and support green finance, and make financial funds enter the environmental protection field and green field. Together with the price tax policy and the strictest environmental protection system, it will really promote the rapid development of green finance." Ma Zhong said.

　　PPP in the field of environmental protection has entered the stage of "upgrading"

　　Many insiders said that green finance needs to guide social funds and use comprehensive services to support environmental protection construction. The PPP model will greatly promote the development of environmental industry.

　　In fact, PPP in the field of environmental protection is showing a strong growth momentum. According to the eighth quarterly report of the National PPP Integrated Information Platform Project Library recently released by the Ministry of Finance, the participation of private enterprises in environmental protection projects has increased significantly. Compared with last year’s municipal engineering, transportation and water conservancy construction, this year’s municipal engineering, ecological construction and environmental protection are in the forefront.

　　Deng Qi, vice president of CDB Securities, believes that after the 19th National Congress, in the field of green finance, policy will further build institutional innovation to guide social funds. In addition to financial policy support, there should be some specialized guarantee institutions and credit enhancement mechanisms to attract social capital to participate effectively, especially to attract private enterprises to actively participate in the construction of environmental protection.

　　Li Yuantang, director of the Environmental PPP Center of the Environmental Planning Institute of the Ministry of Environmental Protection, pointed out that to better promote the PPP model in the field of environmental protection, efforts need to be made in five directions: First, PPP projects in the field of environmental protection will be more closely integrated with industry management in the future. It is necessary to combine the requirements of environmental protection tasks at the stage, prioritize and give priority to projects with strong necessity and urgency; Second, for PPP projects in the field of environmental protection, we should strengthen the payment according to performance. Environmental effect is the starting point and end result of environmental PPP project implementation; Third, strengthen the characteristics of the industry. At present, many environmental PPP projects have applied models in other fields, such as applying the municipal field to the rural field. We should fully consider the characteristics of different projects and carry out targeted design; Fourth, at present, many environmental comprehensive improvement projects are very large, and the scale even reaches billions or tens of billions. For such projects, it is necessary to strengthen the relevance between projects or the contribution to achieving the expected environmental protection goals; Fifth, actively promote the innovation of PPP model.

　　"At present, in the field of environmental protection, it is basically based on public welfare projects, and the government needs to pay for it later. However, if we do not innovate the investment return mechanism of environmental PPP projects and rely entirely on government payment, the project will be difficult to sustain. " Yan Yuantang said.

　　It is worth mentioning that in recent days, PPP management has frequently issued documents, emphasizing the standardized operation of PPP projects. Shi Yaobin, Vice Minister of Finance, also said earlier that the next step is for the financial sector to focus on the "four lines" of PPP work, including strengthening the rigid constraint of 10% of the "red line" of financial affordability demonstration and keeping the "bottom line" of prohibiting all kinds of borrowing in disguised form by PPP.

　　In this regard, experts believe that the next step in the development of PPP should not focus on increment, but on improving quality. The future development of PPP will be more standardized and orderly. PPP in the field of environmental protection is also facing challenges. On the one hand, the control of PPP projects will be more stringent; On the other hand, PPP projects will become bigger and bigger in the future.

　　Tian Weihong, executive deputy secretary-general of the strategic alliance for technological innovation of water environment treatment industry, believes that the gradual concentration of PPP projects will become a trend in the future. With the development of industry, fighting alone will gradually change into coordinated development, creating benefits for enterprises, creating value for society and creating green for the country.

　　Reporter Ban Juanjuan

The core of entrepreneurship： innovation, persistence and feelings for home and country.

　　 Editor’s note:Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has put forward a series of new development concepts, which have become new navigation marks to guide the development of state-owned enterprises in China. In recent years, our government has paid more and more attention to promoting entrepreneurship and revitalizing the real economy. How should we view the real economy? What kind of entrepreneurial spirit should be promoted? In this interview, we invite Song Zhiping, Party Secretary and Chairman of China Building Materials Group Co., Ltd. to explain it for everyone.

　　 Interviewer: Song Zhiping (Party Secretary and Chairman of China Building Materials Group Co., Ltd.)

　　 Interview host: Zhao Mengxiao.

　　 Wonderful point of view:

　　 ■ The main feature of entrepreneurs is innovation, which creates value for society, which is in line with the characteristics of entrepreneurs.

　　 ■ Why is it called an entrepreneur? Singers sing all their lives, writers write articles all their lives, and entrepreneurs have to be enterprises all their lives, so this persistence is very important.

　　 ■ China is a big manufacturing country with a population of 1.3 billion. Such a big country cannot support itself by buying other people’s products. Therefore, we must vigorously develop the real economy and do a good job in enterprises and industries. This is our top priority.

　　 Interview record:

　　 Qiushi. com: In recent years, promoting entrepreneurship and revitalizing the real economy have increasingly become the focus of social attention. What do you think of this phenomenon?

　　 Song Zhiping:The word "entrepreneur" is actually an exotic product. At first, westerners thought that the person who could add value by getting goods from place A to place B was an entrepreneur. Later, whether Schumpeter or Drucker, they thought that entrepreneurs were characterized by innovative spirit, and innovation was the soul of entrepreneurs. After China’s reform and opening up, it began to vigorously promote and advocate entrepreneurship. Especially since the 18th National Congress, the General Secretary of the Supreme Leader has repeatedly proposed to respect and care for entrepreneurs, placing infinite hopes on entrepreneurs.

　　 Entrepreneurs in China actually include entrepreneurs from private enterprises as well as entrepreneurs from state-owned enterprises. In the past, we always thought that the leaders of state-owned enterprises were cadres, not necessarily entrepreneurs. In fact, the main feature of entrepreneurs is innovation, which creates value for society, which is in line with the characteristics of entrepreneurs. Therefore, there are a large number of entrepreneurs in state-owned enterprises in China, who have created a lot of wealth for the country in obscurity. There are also many outstanding entrepreneurs in China’s private enterprises, such as Ma Yun and Wang Jianlin. China’s economy can have such a level of development today, and entrepreneurs have played the role of source power. Therefore, the central government is now vigorously promoting the role of entrepreneurs and promoting the spirit of entrepreneurs, which is the root of the problem.

　　 求是网：企业家精神的内涵非常丰富，你觉得我们应该弘扬什么样的企业家精神？

　　 Song Zhiping:关于企业家精神的内容很多，但最重要的有三点。第一点就是刚才讲的创新精神，这是企业家的灵魂，是企业家精神的核心。什么是创新精神，按照习总书记的说法就是敢为人先、爱拼才会赢的拼搏精神。

　　 第二点就是坚守精神，做企业不可能短时间三下五除二就能做好，可能需要比较长时期的坚守。像我这么多年做企业，感觉熟悉一个业务、一个技术或一个产品，可能需要10年时间，如果想把这个产品做得特别熟练，可能需要20年时间，如果想把它做到极致甚至做到全球第一，没有30年时间你可能做不到。为什么叫企业家？歌唱家就是一生唱歌，作家一生写文章，那企业家就得终身做企业，所以这种坚守精神至关重要。

　　 Third, another very important entrepreneurial spirit is the feelings of home and country, which is similar to what the ancients said: "If you are poor, you will be immune to it, and if you are rich, you will help the world." Entrepreneurs are often successful, and may have certain wealth or the ability to create wealth. They should take more social responsibilities and do more public welfare undertakings. This is a feeling of home and country. Those big entrepreneurs and outstanding entrepreneurs, most of whom have feelings of home and country, are definitely not individualists. Therefore, innovation, persistence and feelings for home and country are the three core points of entrepreneurship.

　　 Qiushi. com: What do you think of the importance of the real economy?

　　 Song Zhiping:China Building Materials is actually the most real economic enterprise. China Building Materials has an annual income of 300 billion yuan, paid taxes of 15.4 billion yuan, and created 250,000 jobs. These 250,000 people have a salary expenditure of 20.2 billion yuan a year, and at the same time, it has tens of billions of profits. Such a real economy enterprise has created great value for the country, which is why the country pays attention to the real economy.

　　 Many other countries in the world also attach great importance to the development of the real economy, such as the United States. After the financial crisis, the United States deeply realized that it would return to industry, so both Obama and current President Trump made large-scale investments in the real economy. After experiencing the sovereign debt crisis, Europe also proposed to return to or revitalize the manufacturing industry.

　　 In recent years, China’s economy has really gone from reality to reality. Everyone likes to make quick money and hot money, but if there is no real economy, the virtual economy is actually rootless. Therefore, when we develop the virtual economy, we should do a good job in the real economy. Therefore, the state is now introducing many policies and measures to vigorously support the real economy and industrial development, including the fact that we are now advocating enterprises to "go global". In fact, entities go global first, so the real economy is still our root and foundation, and we must develop the real economy well.

　　 Of course, it is not that Internet and financial services are unimportant, but they are also very important, but Internet and finance also serve the real economy. China is a big manufacturing country with a population of 1.3 billion. Such a big country cannot support itself by buying other people’s products. Therefore, it is imperative for us to vigorously develop the real economy and do a good job in enterprises and industries.

Strengthening the integration of agriculture and science and technology to promote the high-quality development of agriculture

　　Scientific and technological innovation is the fundamental driving force to promote agricultural and rural modernization. China’s efforts to build an agricultural power and enhance its international competitiveness are inseparable from the powerful drive of scientific and technological innovation. Strengthening agricultural scientific and technological innovation and deepening the integration of agriculture and science and technology have important practical significance.

　　Scientific and technological innovation is the source of power for agricultural development. The integration of agriculture and science and technology is not a simple combination of agriculture and science and technology, but a process of integrating science and technology into agricultural production as a core input factor. Through scientific and technological innovation, the endogenous growth of agriculture is realized and the competitiveness of agriculture is enhanced.

　　To strengthen the integration of agriculture and science and technology, we must plan a grand strategy, build a big platform and achieve great cooperation. It is necessary to stimulate new kinetic energy of integration through institutional mechanism innovation, continuously release new vitality of integration through policy guidance, improve the level of agricultural modernization, and promote high-quality agricultural development.

　　General Secretary of the Supreme Leader stressed during his inspection tour in Jilin: "The key to agricultural modernization is the modernization of agricultural science and technology. To strengthen the integration of agriculture and science and technology and strengthen agricultural science and technology innovation, researchers should write their papers on the land and let farmers grow the best food with the best technology. " The fundamental way out for agriculture lies in modernization, which is the foundation and support of national modernization. With the deepening of agricultural modernization, the supporting role of science and technology has become increasingly prominent. Agricultural development has entered a new stage led by scientific and technological innovation, and it is even more necessary to rely on science and technology to achieve innovation drive. Facing the new situation, new tasks and new requirements, it is necessary to further strengthen the integration of agriculture and science and technology, constantly release the vitality of innovation and provide new kinetic energy for agricultural modernization.

　　Practical significance of strengthening the integration of agriculture and science and technology

　　Today, the world is experiencing a great change that has never happened in a century. A new round of scientific and technological revolution and industrial transformation is booming. Global scientific and technological innovation has entered an unprecedented intensive and active period, and science and technology are driving economic and social development with unprecedented power. Practice has proved that scientific and technological innovation is the fundamental driving force to promote agricultural and rural modernization. China’s efforts to build an agricultural power and enhance its international competitiveness are inseparable from the powerful drive of scientific and technological innovation. Strengthening agricultural scientific and technological innovation and deepening the integration of agriculture and science and technology have important practical significance.

　　This is the need to enhance the global competitiveness of China’s agriculture. For a big country with a population of 1.4 billion, the basic position of agriculture cannot be ignored or weakened at any time, and it is true at any time to have food in hand and not panic in heart. Since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, China’s agricultural modernization has achieved remarkable results, and the comprehensive agricultural production capacity has been greatly improved, which has provided strong support for economic and social development. Under the new situation, we should focus on solving the deep-seated contradictions and problems in agricultural development, focusing on adjusting the structure of agricultural products, improving the ability of agricultural risk resistance and the level of agricultural modernization. It should be deeply recognized that the key to seize the commanding heights of global agricultural competition, win the strategic initiative and continuously enhance the global influence and discourse power of China’s agriculture lies in improving the strength of scientific and technological innovation. This requires us to innovate and break through the policy mechanism, actively attract and gather international outstanding agricultural scientific and technological talents, teams, resources and other innovative elements, coordinate the domestic and foreign markets and global scientific and technological resources, and enhance the global competitiveness of China’s agriculture.

　　This is the need to realize the leap from a big agricultural country to a powerful agricultural country. A modern agricultural power means strong ability of food security, strong competitiveness of agricultural products, strong modern facilities and equipment, strong ability of sustainable development and strong quality of agricultural workers. To leap into an agricultural power, it is urgent to rely on scientific and technological innovation to promote variety creation, research and development of intelligent equipment, and socialized services. Only by continuously strengthening the integration of agriculture and science and technology can we effectively promote the transformation of agricultural development mode, form a high-quality, efficient and dynamic modern agricultural industrial system, and provide a steady stream of power for the leap from a large agricultural country to an agricultural power.

　　This is the need to promote the high-quality development of agriculture. To achieve high-quality agricultural development, it requires high product quality, high eco-economic benefits and high comprehensive production efficiency, which requires rapidly improving the level of agricultural scientific and technological innovation and the supply quality of industrial technological achievements, realizing the transformation from quantity-oriented to quantity-quality-benefit, from agricultural production to ecology, culture and leisure, and from single technological innovation to multi-technology integration, new mode construction and new format cultivation.

　　This is the need to ensure efficient utilization and sustainable development of resources. The relative shortage of cultivated land, water and other resource elements is an important factor affecting the sustainable development of agriculture in China. The integration of science and technology into agricultural production as a production factor will improve the level of intelligent agricultural equipment, reduce the intensity of resource utilization and improve the efficiency of recycling. For example, through green technologies such as efficient water-saving irrigation and drainage, fertilization and pesticide application, the utilization rate of water and fertilizer can be improved, soil conservation of cultivated land can be maintained, and the sustainable development of agriculture can be promoted.

　　The main connotation of strengthening the integration of agriculture and science and technology

　　The integration of agriculture and science and technology is the process of integrating factors into production. The integration of agriculture and science and technology is not a simple combination of agriculture and science and technology, but a process of integrating science and technology into agricultural production as a core input factor. Through scientific and technological innovation, the endogenous growth of agriculture is realized and the competitiveness of agriculture is enhanced. The development of agriculture in the future will depend on the ability of scientific and technological innovation, which is the source of power for agricultural development.

　　The integration of agriculture and science and technology is the redistribution of resource elements. As a core element, science and technology not only participate in the production process, but also bring about the optimization and coordinated development of the existing production factors. Collaborative development is the objective necessity of the integration of agricultural industry development and scientific and technological progress, and the essential requirement of improving innovation ability and efficiency and promoting agricultural modernization.

　　The integration of agriculture and science and technology promotes the multi-agent interest connection. The integration of agriculture and science and technology will inevitably bring about the innovation of cooperation mode and cooperation mechanism of modern agricultural stakeholders, and promote the formation of development synergy. For example, promote multi-agent collaborative research, and explore and form a collaborative research model with interest linkage between agricultural enterprises and scientific research institutions to achieve in-depth cooperation between agriculture and science and technology and reasonable profit sharing.

　　The integration of agriculture and science and technology promotes the perfection of modern agricultural industrial chain. Scientific and technological innovation serves the whole chain of agricultural production. Taking key core technologies as the breakthrough point and the main direction, taking the integration of science and technology with seed industry, science and technology with agricultural production, science and technology with industrial services, and science and technology with ecology as the path, through the integration of agriculture and science and technology, the level of the whole agricultural industrial chain will be continuously improved.

　　Countermeasures and suggestions on strengthening the integration of agriculture and science and technology

　　To strengthen the integration of agriculture and science and technology, we must plan a grand strategy, build a big platform and achieve great cooperation. It is necessary to stimulate new kinetic energy of integration through institutional mechanism innovation, continuously release new vitality of integration through policy guidance, improve the level of agricultural modernization, and promote high-quality agricultural development.

　　The first is strategic planning and forward-looking layout. Focusing on the requirements of rural revitalization and agricultural and rural modernization, aiming at the transformation and development trend of modern agricultural science and technology, strategically planning the layout of major scientific and technological innovations, and combining the long-term characteristics of basic research and agricultural technological innovation, systematically and step by step deploying major scientific and technological innovation tasks of modern agriculture in the future.

　　The second is to build a big platform and achieve great cooperation. Based on scientific and technological innovation and oriented to industrialization, we will promote the concentration of innovative elements, the integration of key technologies, the concentration of affiliated enterprises and advantageous industrial clusters, build a platform for the integration of science and technology economy, build an agricultural silicon valley, and build a regional center for the integration of agriculture and science and technology. Encourage and support well-known agricultural science and technology enterprises to integrate into the big platform, achieve great cooperation, cross-disciplinary integration and multi-technical routes in parallel, break through a number of key common technologies that are "stuck in the neck" in agricultural development, ensure the supply of key core technologies, support and lead new formats and new models, and give birth to new kinetic energy for agricultural development.

　　The third is to innovate the institutional mechanism to promote integration. Promote the linkage between science and technology and agriculture and the innovation of distribution mechanism, and truly turn the integration of science and technology and agriculture into the conscious behavior of the subject. We will promote the reform of agricultural science and technology investment guarantee and sustainable growth mechanism, strengthen the connection and linkage between agriculture and science and technology policies, and focus all reforms on promoting the deep integration of agriculture and science and technology and the rational sharing of interests among all parties.

　　The fourth is to stimulate the enthusiasm of all subjects for integration. The enthusiasm of the subject is the biggest adhesive for the integration of agriculture and science and technology. Supporting large, medium and small enterprises and all kinds of subjects to integrate innovation can stimulate the subjective initiative of each subject and achieve greater efficiency. Resolutely get rid of "only papers, only professional titles, only academic qualifications, only awards", innovate the evaluation and reward system for scientific researchers, take the overall goal of improving the ability of independent innovation and the core competitiveness of agricultural industry, take solving major strategic scientific and technological problems as the standard, attach importance to long-term assessment and stable funding, strengthen the docking between supply and demand of all subjects, and further promote the cooperation between R&D and the application of agricultural industry needs.

　　The fifth is to strengthen policy guidance and continuously release the vitality of integration and innovation. We will deepen institutional reforms such as ownership of scientific and technological achievements and distribution of transformation income, and improve the incentive mechanism for transformation of achievements. Further refine the supporting policies to support the integration of agriculture and science and technology, and improve the policies of integration, investment in science and technology, and transformation of achievements in Industry-University-Research. Promote the establishment of special funds such as agricultural venture capital guidance and intellectual property operation, and expand financing channels. While attracting more social capital investment, we will increase financial support and set up a special fund for the transformation of agricultural scientific and technological achievements to provide financial guarantee for promoting the integration of science and technology with agriculture. Create a platform for the transformation of agricultural scientific and technological achievements, and explore the establishment of a new model for the transformation of agricultural scientific and technological achievements with government promotion, market guidance and enterprise operation.

Ningbo eπ 008 is being discounted! The lowest price is 188,600, not to be missed

[Autohome Ningbo Discount Promotion Channel] Recently, the high-profile model has ushered in a new round of price reduction promotions in the Ningbo market. At present, the car series is enjoying discounts of up to 28,000 yuan, which brings its minimum starting price down to 188,600 yuan. If you are interested in this model, you may wish to seize the opportunity and click "Chatti Car Price" in the quotation form to strive for higher discounts.

宁波eπ008正在优惠！最低售价18.86万，不容错过

The e π 008 features a sleek and dynamic exterior design, with a unique closed air intake grille on the front face, highlighting the characteristics of its electric model. The smooth body lines and sharp LED headlights make the overall style full of futuristic and technological sense.

eπ008以其5002*1972*1732mm的长宽高尺寸和3025mm的轴距，展现了其大气的车身姿态。流畅的车侧线条搭配265/45 R21规格的轮胎，不仅增强了车辆的运动感，还提升了驾驶稳定性。而21英寸的轮圈风格则进一步突显了eπ008的豪华感和现代感。

宁波eπ008正在优惠！最低售价18.86万，不容错过

eπ008的内饰设计风格简洁时尚，以驾驶员为中心的布局和高品质材料打造的座舱营造出高端豪华的氛围。方向盘采用皮质包裹，提供了舒适的手感，并支持手动上下和前后调节，方便驾驶员找到最合适的驾驶姿势。中控台配备了一块15.6英寸的大尺寸触摸屏，集成了多媒体系统、导航、电话和空调控制等功能，用户可以通过语音识别控制系统轻松操作，提升了驾驶的便捷性。此外，车内还配备了多个USB和Type-C接口，满足了乘客的充电需求，并且前排还具备无线充电功能。座椅方面，eπ008使用了高品质的仿皮材质，主副驾驶座椅均具备前后调节、靠背调节、高低调节和腰部支撑功能，提供了出色的支撑和舒适性。主驾驶座椅还配备了加热、通风和头枕扬声器功能，为驾驶员提供了额外的舒适体验。电动座椅记忆功能可以存储驾驶员和乘客的个性化设置，进一步提升了乘坐的便利性。第二排座椅也具备前后调节、靠背调节和腿托调节功能，支持比例放倒，提供了灵活的空间布局和舒适的乘坐体验。

宁波eπ008正在优惠！最低售价18.86万，不容错过

eπ008搭载了一台高性能发动机，最大功率可达200千瓦，峰值扭矩为340牛·米，为车辆提供了强劲的动力输出。

汽车之家车主表示，eπ008的外观设计大气，1.5T的增程器提供了充沛的动力，车内空间巨大，行驶操作感也非常出色。他特别提到，最喜欢的是车机语音助手的响应准确度，表现出色。

This online celebrity ＂collapsed＂ in less than a month.

Some online celebrity, netizens can’t bear to scold.

Brother Balloon, like Traffic in Tan Tan, finally appeared in public view after 11 years.

Chengdu TV program "Traffic in Tan Tan"

Life is bitter, but there is a smile.

He bid farewell to the former traffic police Tan Qiao at the edge of the iron fence:

"Officer Tan, the grey wolf balloon I gave you that year is out of date?"

Tan Qiao waved back:

"But you won’t be out of date, Brother Balloon."

In less than a month, Brother Balloon signed a contract with MCN to enter short video.

Tan Qiao met him again, only to get naive lies.

When I saw him off, Brother Balloon sang "Ah, goodbye friends", which seemed to be a pun.

There is no better realistic fable than these two images.

Balloons always go up, but what about the fate of balloons?

　

Balloons are out of date.

Making a short video, online celebrity, is not the first time that Brother Balloon has followed the fashion.

In 2011, he was riding a bicycle in the fast lane with a balloon in his right hand and was stopped by Tan Qiao.

At that time, Traffic in Tan Tan had become a household name in Chengdu, and Brother Balloon was excited about being on TV.

He danced and sang the divine comedy "Love Trading" in the rotten street, and also talked about the "Yanzhaomen" incident in the aftermath of that year.

In a blink of an eye, 11 years later, balloons became obsolete, and Brother Balloon’s "BMW" changed from a bicycle to a bike-sharing.

Tan Qiao, who took off his police uniform, went to look for him, only to know that he had not sold balloons for a long time and was doing his work intermittently.

Brother Balloon still lives alone. He lives in a shared house in 200 yuan on a monthly basis and only eats two meals a day.

There are two steamed buns for breakfast and a bowl of instant noodles at night.

The most valuable thing in his room is an outdated TV set.

Tan Qiao asked him if he still cares about entertainment gossip. He shook his head.

"We can’t get online at this age."

However, Brother Balloon still loves to sing, so he can sing "The Sound of the Waves Still" by Mao Ning in the Spring Festival Evening in 1993.

When he forgets the lyrics, he will take out the lyrics book on the desktop and turn it over.

While flanging, I imagined that if I had my own house, I would sing karaoke every day.

"I can invite David Jiang over."

Tan Qiao see him YiGuZi above, simply pull him to go outside and let go of the singing.

It is a public balcony, open to the outside, facing a wasteland.

Unfortunately, the toilet is also on the balcony, and the wind always smells.

No sooner had Brother Balloon connected to the place where he forgot his words than a neighbor shouted."What’s the noise?"I had to go back to my room.

Tan Qiao lamented that time seemed to have stopped on Brother Balloon.

In 11 years, Tan Tan Traffic stopped broadcasting, and then became popular on the Internet.

Tan Qiao himself was trapped by his identity and fame, suffering from depression, and "redeemed himself" by paying a return visit to the protagonists in previous programs.

The balloon brother seems to be the balloon brother except that he doesn’t sell balloons.

The influence of Traffic in Tan Tan was that he got the opportunity to move goods and foreigners greeted him.

Tan Qiao, a traffic policeman, was told by others that class was over. He often dreamed of Tan Qiao wearing a police uniform.

"If my house were better than it is now, I would have wanted to meet you for a long time."He said.

Brother balloon’s TV set

During this return visit, Brother Balloon revealed his inner side-

Self-abased and proud.

　

Live a few more minutes.

Brother balloon’s inferiority complex may begin with his ex-wife divorcing him.

"My wife is in another man’s house because she thinks I am too poor."

Eleven years ago, he felt that if he had money, he would not get divorced.

Eleven years later, he is still recalling that his ex-wife complained that he had no money.

Tan Qiao asked him if he wanted to find another wife. He nodded, but then he said:

"It’s hard to find now."

The prerequisite for his placement is a monthly salary of at least five or six thousand yuan, a house of at least one or two hundred square meters, and a four-wheeled car.

Even if it’s not a Mercedes-Benz BMW, it’s Chang ‘an.

He has no expectations for these, after all, he can’t even make up the rent in 200 yuan at the moment.

"There is no such thing as a big skill."He touched the back of his skull.

Brother Balloon worked as a temporary worker after graduating from junior high school. He did it in a regular factory, and he also did it in three rounds.

Selling balloons is just what he said."a messy life"A kind of.

Call "work" a "living path" because every penny you earn must be put into the necessities of survival immediately.

You have to wait and find a way, just like the wholesale supermarket nearby, you don’t need him to move goods every day.

Therefore, Brother Balloon quickly signed a contract with MCN in less than one month after he became popular again, for the possible reason."Live a few more minutes".

In the three years since the epidemic, odd jobs like Brother Balloon have actually suffered the most.

Factories shut down, construction sites shut down, restaurants closed down …

Even the famous "Sanhe Great God" can’t get a daily salary.

Sanhe labor market closed

At this time, there may be more ways online than offline.

According to the statistics of Ai Media Consulting, the number of MCN institutions in China will exceed 30,000 in 2021, and the short video market is expected to be close to 200 billion yuan.

As soon as brother balloon signed the contract, he had a smart phone, a suit and money, and he could move to a house with better conditions.

MCN stated that it is necessary to dig out his life story, let him make money by singing and finally make a record.

The 52-year-old balloon brother ushered in a career, but Tan Qiao and the majority of netizens all made a fuss.

Online celebrity is a cruel business. Amateurs will be eliminated if they fail to meet the standards in three months.

There is an MCN organization that holds the absolute right to speak. If the traffic on Brother Balloon can really bring quick money, how much can really enter his pocket?

In 2020, Lynne, a classmate who filmed Wuhan Diary, once exposed the darkness of MCN organization.

For example, you are not allowed to sign other non-MCN labor contracts without getting a penny from the company.

Without the actual support of the company, it is not easy to refuse unreasonable demands because of the huge liquidated damages.

"In recent months, I have been depressed and collapsed many times, and I am exhausted. I have written a lot of words and finally decided to tell it. Because I am not the only one who has encountered this incident. "

The contract signed by brother balloon clearly States,"The breaching party shall compensate 1 million yuan".

But obviously, he doesn’t know what this means.

With MCN’s visible benefits, he listened to his agent completely, even hiding from Tan Qiao who helped him.

One minute he said he didn’t know about the contract, the other he said the agent was his "nephew".

Tan Qiao is worried that Brother Balloon will lose the only valuable TV set at home.

Not afraid of gas, afraid of explosion.

Take 10,000 steps back and believe in good faith that MCN will not cheat Brother Balloon, and we can guess his ending-

After passing the gas, it was abandoned by MCN.

But can an out-of-date person understand "out of date"?

I still remember the first time Brother Balloon appeared in Traffic in Tan Tan, and he expressed himself so urgently and awkwardly.

He told many people’s unspeakable privacy as a joke, and used balloons to "show love" to Tan Qiao naked, which was actually a sign of eager attention.

Before he came into contact with the internet, what fame brought him was still relatively simple.

Passers-by greeted him warmly, and the supermarket owner invited him to work in the store, which was friendly and kept the sense of border.

Now he strides directly into the most lively short video, and noisy voices are pouring in, both good and bad.

When the number of likes goes from tens of thousands to three digits or even single digits, the gap is visible to the naked eye.

The balloon brother who just signed the contract is obviously still immersed in the sense of accomplishment brought by online fame.

He grinned and waved his arms, saying that people from all walks of life, from other provinces and 10 thousand people who knew him were willing to help him.

Up to now, MCN has produced a short video for him, covering the "Lone Brave Man" which exploded at the end of last year.

Brother balloon sometimes strolls on the main road with his hands behind his back, sometimes wriggles under the street lamp, and sometimes sings loudly with a mineral water bottle.

Someone at the bottom commented that "the electronic sound was repaired."

People like "very similar but not", such as grassroots singers, rural wild models and "Little Ma Yun".

Brother balloon’s singing is not the key, but his life story is the key.

The crowd dispersed after chewing the story over and over again. Will Brother Balloon still sing happily as before?

Blogger @ King Chen Sheng once commented:

"When online celebrity what is the most painful, not without popularity, not out of breath.

But always give you a little hope, so that you can jump up and take a look, but you can’t reach it. "

Brother Balloon’s emotional state is what Tan Qiao is most worried about.

An ordinary person suddenly adds himself to fame and fortune and suddenly evaporates, and his mentality will be like a balloon.

Either it explodes because of expansion or it explodes because of external pressure.

I hope brother balloon won’t have that day. I hope brother balloon stays in the air more.

Just stay a few more minutes.

China’s new football policy： ＂targeted therapy＂ refers to the chaos in professional leagues

　　BEIJING, Dec. 21 (He Li) After all the rumors and tireless rumors, China’s new football policy finally landed on the Huangpu River on the 20th. Compared with the previous policy, the New Deal has set up "four hats" to limit investment, while foreign aid is not affected by wage limits; U23 policy has changed slightly, but foreign aid policy remains unchanged; Between many changes and invariance, the "good intentions" and "precise policies" in system design are worth pondering.

　　"Four hats" and the value of foreign aid: You should have your cake and eat it.

　　The core and focus of the New Deal fell unexpectedly on the "four hats" that restricted the club’s investment. According to the regulations, in 2019, the spending limit of the Super League will be capped at 1.2 billion yuan, the capital injection limit of the club will be 650 million yuan, and the loss limit will be set at 320 million yuan. These three investment restrictions will be reduced again in the next three years until 2021.

　　Data map: The value of the national football team will encounter "diving". China News Service reporter Luo Yunfei photo

　　The salary of domestic players is also limited, and the highest standard should not exceed 10 million, while the international players participating in the Asian Cup and World Cup qualifiers can be adjusted by 20% on this basis. At the same time, foreign aid is not within the wage limit.

　　In other words, the New Deal still leaves room for the club to introduce and invest. However, the invisible "soft salary cap" is still working under the restriction of expenditure: how to choose foreign aid investment and how to balance the salary ratio of the team is the "second battlefield" for the management of each club to play.

　　The floating salary of international players also responds to the fans’ doubts about the "work" of the international national team and the "contribution" of the club. Playing for the country no longer stays in an honor, but can directly bring real money and silver benefits.　

　　This kind of "hook edge" and "blank space" shows the ambition of the Football Association to "have both fish and bear’s paw": on the one hand, it is necessary to reconstruct market standards, standardize players’ worth and reasonable investment; On the other hand, there is room for capital competition. Want to maximize the attention of the league brought by big-name foreign aid, while reconstructing the market format of the Super League.

　　Fine-tuning registration system and foreign aid policy: down-to-earth and looking up at the stars

　　Another interesting adjustment of the New Deal is the fine-tuning of the access system of the Super League, which increases the requirements for U21 players and women’s football teams.

　　The New Deal stipulates that, under the condition of keeping the original policy of U23 players’ appearance unchanged, the teams applying for admission to the Super League and the Chinese League should have U21 players trained by the club in the registration list, and these two players must have been from the youth training of the club and participated in the competition for more than 3 years.　

　　Although it is a "fine-tuning", it is enough to suppress the impetuous heart of some clubs. Under such standards, the possibility of attracting young players by "burning money to dig people" is almost blocked.

　　After the announcement of the U21 access policy, I am afraid that many Chinese Super League teams will fall into the "U21 player shortage" again, and the plan of renting young players is no longer realistic, which will undoubtedly "force" Chinese Super League teams to engage in youth training in a down-to-earth manner. Although the requirements for women’s football teams are not rigid standards for the time being, they will more or less narrow the huge contrast between women’s football performance and treatment.

　　At the same time, the foreign aid policy is consistent with last season.

　　There is no denying that the popularity of the league in the past few seasons has something to do with joining the big names. But they also squeeze the living space of local players. Under the multiple constraints of the New Deal, although there is still the possibility of big-name foreign aid joining, it is certain that the situation of "bright stars" in the past is difficult.　

　　The retention of foreign aid policy also means that the days of Asian foreign aid in the Super League are not easy. In fact, in the context of expenditure restrictions, there is no advantage in the cost performance outside Asia. This means that domestic players will have more space. Referring to the outbreak of domestic players in CBA league in recent years, the New Deal pursues that there will be more domestic players shining on the football field.

　　The intention of the policy is to see not only foreign stars when fans "look up at the stars" in the Super League under the dual effects of U21 and foreign aid policies.

　　Timely control and intervention in the market: it will take 10 thousand years to seize the day

　　There is no doubt that this policy is directed at the virtual fire of the "Jinyuan Football" in the Super League in the past few years. According to the data provided by the Football Association, seven years ago, Evergrande invested 500 million yuan a year, which was enough to dominate the Super League. Seven years later, Evergrande invested about 2 billion yuan a year, which was just the level of championship. As the terminator of Evergrande Dynasty, since Shanghai Port Group entered the team, the total investment has exceeded 6 billion, with an average annual investment of nearly 2 billion. Among the AFC Champions League teams, this year’s investment has also exceeded 1 billion.　

　　Of course, capital investment is indispensable for professional leagues, but the premise is that the market environment is standardized and reasonable. For example, Li Yuyi, executive vice chairman of China Football Association, said at the meeting: "Playing a league is not like burning money. One club invests 2 billion yuan and the other 300 million yuan. How to play this game?"

　　In a disorderly market, if the capital is allowed to flood, it will inevitably form a monopoly. When the whole league becomes a game for a few capitalists, and when the input-output ratio is not within a reasonable range, the second and third ladders who can’t see the return have to choose to control their investment until they quit the game. Such a vicious circle is certainly not what China football hopes.

　　In fact, many clubs, including Super League First Group, have long complained about the huge "salary expenses", but in order to avoid falling behind in the competition, they can only bite their teeth and carry them to death.

　　Data Map: Overflow of capital in a disorderly market will lead to a vicious circle of the league. China News Service reporter Chen Yushe

　　Against the criticism of "interfering in the market", the Football Association has taken measures to regulate the football environment, only because the current environment can only be rectified from top to bottom. Ten thousand years is too long, seize the day. Expanding the value of the New Deal to eradicate China football is a big step; It seems more reasonable to release it to the chaos in the current domestic football market.

　　Let’s just show some patience and treat the Football Association’s New Deal with a positive attitude. In the final analysis, the problem of football in China is not formed in a short time, and it is impossible to make a quick decision. Therefore, any strategy that tries to "reverse Gan Kun" quickly will be labeled as "run amok". Just as a lie proves a lie, it can only be a lie. However, it is much more reasonable to look at the Football Association’s strategy with staged demands. Just like the answer to the last big question in the exam, it is all pushed out step by step.