This online celebrity "collapsed" in less than a month.

Some online celebrity, netizens can’t bear to scold.

Brother Balloon, like Traffic in Tan Tan, finally appeared in public view after 11 years.

Chengdu TV program "Traffic in Tan Tan"

Life is bitter, but there is a smile.

He bid farewell to the former traffic police Tan Qiao at the edge of the iron fence:

"Officer Tan, the grey wolf balloon I gave you that year is out of date?"

Tan Qiao waved back:

"But you won’t be out of date, Brother Balloon."

In less than a month, Brother Balloon signed a contract with MCN to enter short video.

Tan Qiao met him again, only to get naive lies.

When I saw him off, Brother Balloon sang "Ah, goodbye friends", which seemed to be a pun.

There is no better realistic fable than these two images.

Balloons always go up, but what about the fate of balloons?

 

Balloons are out of date.

Making a short video, online celebrity, is not the first time that Brother Balloon has followed the fashion.

In 2011, he was riding a bicycle in the fast lane with a balloon in his right hand and was stopped by Tan Qiao.

At that time, Traffic in Tan Tan had become a household name in Chengdu, and Brother Balloon was excited about being on TV.

He danced and sang the divine comedy "Love Trading" in the rotten street, and also talked about the "Yanzhaomen" incident in the aftermath of that year.

In a blink of an eye, 11 years later, balloons became obsolete, and Brother Balloon’s "BMW" changed from a bicycle to a bike-sharing.

Tan Qiao, who took off his police uniform, went to look for him, only to know that he had not sold balloons for a long time and was doing his work intermittently.

Brother Balloon still lives alone. He lives in a shared house in 200 yuan on a monthly basis and only eats two meals a day.

There are two steamed buns for breakfast and a bowl of instant noodles at night.

The most valuable thing in his room is an outdated TV set.

Tan Qiao asked him if he still cares about entertainment gossip. He shook his head.

"We can’t get online at this age."

However, Brother Balloon still loves to sing, so he can sing "The Sound of the Waves Still" by Mao Ning in the Spring Festival Evening in 1993.

When he forgets the lyrics, he will take out the lyrics book on the desktop and turn it over.

While flanging, I imagined that if I had my own house, I would sing karaoke every day.

"I can invite David Jiang over."

Tan Qiao see him YiGuZi above, simply pull him to go outside and let go of the singing.

It is a public balcony, open to the outside, facing a wasteland.

Unfortunately, the toilet is also on the balcony, and the wind always smells.

No sooner had Brother Balloon connected to the place where he forgot his words than a neighbor shouted."What’s the noise?"I had to go back to my room.

Tan Qiao lamented that time seemed to have stopped on Brother Balloon.

In 11 years, Tan Tan Traffic stopped broadcasting, and then became popular on the Internet.

Tan Qiao himself was trapped by his identity and fame, suffering from depression, and "redeemed himself" by paying a return visit to the protagonists in previous programs.

The balloon brother seems to be the balloon brother except that he doesn’t sell balloons.

The influence of Traffic in Tan Tan was that he got the opportunity to move goods and foreigners greeted him.

Tan Qiao, a traffic policeman, was told by others that class was over. He often dreamed of Tan Qiao wearing a police uniform.

"If my house were better than it is now, I would have wanted to meet you for a long time."He said.

Brother balloon’s TV set

During this return visit, Brother Balloon revealed his inner side-

Self-abased and proud.

 

Live a few more minutes.

Brother balloon’s inferiority complex may begin with his ex-wife divorcing him.

"My wife is in another man’s house because she thinks I am too poor."

Eleven years ago, he felt that if he had money, he would not get divorced.

Eleven years later, he is still recalling that his ex-wife complained that he had no money.

Tan Qiao asked him if he wanted to find another wife. He nodded, but then he said:

"It’s hard to find now."

The prerequisite for his placement is a monthly salary of at least five or six thousand yuan, a house of at least one or two hundred square meters, and a four-wheeled car.

Even if it’s not a Mercedes-Benz BMW, it’s Chang ‘an.

He has no expectations for these, after all, he can’t even make up the rent in 200 yuan at the moment.

"There is no such thing as a big skill."He touched the back of his skull.

Brother Balloon worked as a temporary worker after graduating from junior high school. He did it in a regular factory, and he also did it in three rounds.

Selling balloons is just what he said."a messy life"A kind of.

Call "work" a "living path" because every penny you earn must be put into the necessities of survival immediately.

You have to wait and find a way, just like the wholesale supermarket nearby, you don’t need him to move goods every day.

Therefore, Brother Balloon quickly signed a contract with MCN in less than one month after he became popular again, for the possible reason."Live a few more minutes".

In the three years since the epidemic, odd jobs like Brother Balloon have actually suffered the most.

Factories shut down, construction sites shut down, restaurants closed down …

Even the famous "Sanhe Great God" can’t get a daily salary.

Sanhe labor market closed

At this time, there may be more ways online than offline.

According to the statistics of Ai Media Consulting, the number of MCN institutions in China will exceed 30,000 in 2021, and the short video market is expected to be close to 200 billion yuan.

As soon as brother balloon signed the contract, he had a smart phone, a suit and money, and he could move to a house with better conditions.

MCN stated that it is necessary to dig out his life story, let him make money by singing and finally make a record.

The 52-year-old balloon brother ushered in a career, but Tan Qiao and the majority of netizens all made a fuss.

Online celebrity is a cruel business. Amateurs will be eliminated if they fail to meet the standards in three months.

There is an MCN organization that holds the absolute right to speak. If the traffic on Brother Balloon can really bring quick money, how much can really enter his pocket?

In 2020, Lynne, a classmate who filmed Wuhan Diary, once exposed the darkness of MCN organization.

For example, you are not allowed to sign other non-MCN labor contracts without getting a penny from the company.

Without the actual support of the company, it is not easy to refuse unreasonable demands because of the huge liquidated damages.

"In recent months, I have been depressed and collapsed many times, and I am exhausted. I have written a lot of words and finally decided to tell it. Because I am not the only one who has encountered this incident. "

The contract signed by brother balloon clearly States,"The breaching party shall compensate 1 million yuan".

But obviously, he doesn’t know what this means.

With MCN’s visible benefits, he listened to his agent completely, even hiding from Tan Qiao who helped him.

One minute he said he didn’t know about the contract, the other he said the agent was his "nephew".

Tan Qiao is worried that Brother Balloon will lose the only valuable TV set at home.

Not afraid of gas, afraid of explosion.

Take 10,000 steps back and believe in good faith that MCN will not cheat Brother Balloon, and we can guess his ending-

After passing the gas, it was abandoned by MCN.

But can an out-of-date person understand "out of date"?

I still remember the first time Brother Balloon appeared in Traffic in Tan Tan, and he expressed himself so urgently and awkwardly.

He told many people’s unspeakable privacy as a joke, and used balloons to "show love" to Tan Qiao naked, which was actually a sign of eager attention.

Before he came into contact with the internet, what fame brought him was still relatively simple.

Passers-by greeted him warmly, and the supermarket owner invited him to work in the store, which was friendly and kept the sense of border.

Now he strides directly into the most lively short video, and noisy voices are pouring in, both good and bad.

When the number of likes goes from tens of thousands to three digits or even single digits, the gap is visible to the naked eye.

The balloon brother who just signed the contract is obviously still immersed in the sense of accomplishment brought by online fame.

He grinned and waved his arms, saying that people from all walks of life, from other provinces and 10 thousand people who knew him were willing to help him.

Up to now, MCN has produced a short video for him, covering the "Lone Brave Man" which exploded at the end of last year.

Brother balloon sometimes strolls on the main road with his hands behind his back, sometimes wriggles under the street lamp, and sometimes sings loudly with a mineral water bottle.

Someone at the bottom commented that "the electronic sound was repaired."

People like "very similar but not", such as grassroots singers, rural wild models and "Little Ma Yun".

Brother balloon’s singing is not the key, but his life story is the key.

The crowd dispersed after chewing the story over and over again. Will Brother Balloon still sing happily as before?

Blogger @ King Chen Sheng once commented:

"When online celebrity what is the most painful, not without popularity, not out of breath.

But always give you a little hope, so that you can jump up and take a look, but you can’t reach it. "

Brother Balloon’s emotional state is what Tan Qiao is most worried about.

An ordinary person suddenly adds himself to fame and fortune and suddenly evaporates, and his mentality will be like a balloon.

Either it explodes because of expansion or it explodes because of external pressure.

I hope brother balloon won’t have that day. I hope brother balloon stays in the air more.

Just stay a few more minutes.

China’s new football policy: "targeted therapy" refers to the chaos in professional leagues

  BEIJING, Dec. 21 (He Li) After all the rumors and tireless rumors, China’s new football policy finally landed on the Huangpu River on the 20th. Compared with the previous policy, the New Deal has set up "four hats" to limit investment, while foreign aid is not affected by wage limits; U23 policy has changed slightly, but foreign aid policy remains unchanged; Between many changes and invariance, the "good intentions" and "precise policies" in system design are worth pondering.

  "Four hats" and the value of foreign aid: You should have your cake and eat it.

  The core and focus of the New Deal fell unexpectedly on the "four hats" that restricted the club’s investment. According to the regulations, in 2019, the spending limit of the Super League will be capped at 1.2 billion yuan, the capital injection limit of the club will be 650 million yuan, and the loss limit will be set at 320 million yuan. These three investment restrictions will be reduced again in the next three years until 2021.

  Data map: The value of the national football team will encounter "diving". China News Service reporter Luo Yunfei photo

  The salary of domestic players is also limited, and the highest standard should not exceed 10 million, while the international players participating in the Asian Cup and World Cup qualifiers can be adjusted by 20% on this basis. At the same time, foreign aid is not within the wage limit.

  In other words, the New Deal still leaves room for the club to introduce and invest. However, the invisible "soft salary cap" is still working under the restriction of expenditure: how to choose foreign aid investment and how to balance the salary ratio of the team is the "second battlefield" for the management of each club to play.

  The floating salary of international players also responds to the fans’ doubts about the "work" of the international national team and the "contribution" of the club. Playing for the country no longer stays in an honor, but can directly bring real money and silver benefits. 

  This kind of "hook edge" and "blank space" shows the ambition of the Football Association to "have both fish and bear’s paw": on the one hand, it is necessary to reconstruct market standards, standardize players’ worth and reasonable investment; On the other hand, there is room for capital competition. Want to maximize the attention of the league brought by big-name foreign aid, while reconstructing the market format of the Super League.

  Fine-tuning registration system and foreign aid policy: down-to-earth and looking up at the stars

  Another interesting adjustment of the New Deal is the fine-tuning of the access system of the Super League, which increases the requirements for U21 players and women’s football teams.

  The New Deal stipulates that, under the condition of keeping the original policy of U23 players’ appearance unchanged, the teams applying for admission to the Super League and the Chinese League should have U21 players trained by the club in the registration list, and these two players must have been from the youth training of the club and participated in the competition for more than 3 years. 

  Although it is a "fine-tuning", it is enough to suppress the impetuous heart of some clubs. Under such standards, the possibility of attracting young players by "burning money to dig people" is almost blocked.

  After the announcement of the U21 access policy, I am afraid that many Chinese Super League teams will fall into the "U21 player shortage" again, and the plan of renting young players is no longer realistic, which will undoubtedly "force" Chinese Super League teams to engage in youth training in a down-to-earth manner. Although the requirements for women’s football teams are not rigid standards for the time being, they will more or less narrow the huge contrast between women’s football performance and treatment.

  At the same time, the foreign aid policy is consistent with last season.

  There is no denying that the popularity of the league in the past few seasons has something to do with joining the big names. But they also squeeze the living space of local players. Under the multiple constraints of the New Deal, although there is still the possibility of big-name foreign aid joining, it is certain that the situation of "bright stars" in the past is difficult. 

  The retention of foreign aid policy also means that the days of Asian foreign aid in the Super League are not easy. In fact, in the context of expenditure restrictions, there is no advantage in the cost performance outside Asia. This means that domestic players will have more space. Referring to the outbreak of domestic players in CBA league in recent years, the New Deal pursues that there will be more domestic players shining on the football field.

  The intention of the policy is to see not only foreign stars when fans "look up at the stars" in the Super League under the dual effects of U21 and foreign aid policies.

  Timely control and intervention in the market: it will take 10 thousand years to seize the day

  There is no doubt that this policy is directed at the virtual fire of the "Jinyuan Football" in the Super League in the past few years. According to the data provided by the Football Association, seven years ago, Evergrande invested 500 million yuan a year, which was enough to dominate the Super League. Seven years later, Evergrande invested about 2 billion yuan a year, which was just the level of championship. As the terminator of Evergrande Dynasty, since Shanghai Port Group entered the team, the total investment has exceeded 6 billion, with an average annual investment of nearly 2 billion. Among the AFC Champions League teams, this year’s investment has also exceeded 1 billion. 

  Of course, capital investment is indispensable for professional leagues, but the premise is that the market environment is standardized and reasonable. For example, Li Yuyi, executive vice chairman of China Football Association, said at the meeting: "Playing a league is not like burning money. One club invests 2 billion yuan and the other 300 million yuan. How to play this game?"

  In a disorderly market, if the capital is allowed to flood, it will inevitably form a monopoly. When the whole league becomes a game for a few capitalists, and when the input-output ratio is not within a reasonable range, the second and third ladders who can’t see the return have to choose to control their investment until they quit the game. Such a vicious circle is certainly not what China football hopes.

  In fact, many clubs, including Super League First Group, have long complained about the huge "salary expenses", but in order to avoid falling behind in the competition, they can only bite their teeth and carry them to death.

  Data Map: Overflow of capital in a disorderly market will lead to a vicious circle of the league. China News Service reporter Chen Yushe

  Against the criticism of "interfering in the market", the Football Association has taken measures to regulate the football environment, only because the current environment can only be rectified from top to bottom. Ten thousand years is too long, seize the day. Expanding the value of the New Deal to eradicate China football is a big step; It seems more reasonable to release it to the chaos in the current domestic football market.

  Let’s just show some patience and treat the Football Association’s New Deal with a positive attitude. In the final analysis, the problem of football in China is not formed in a short time, and it is impossible to make a quick decision. Therefore, any strategy that tries to "reverse Gan Kun" quickly will be labeled as "run amok". Just as a lie proves a lie, it can only be a lie. However, it is much more reasonable to look at the Football Association’s strategy with staged demands. Just like the answer to the last big question in the exam, it is all pushed out step by step.