Rational use of antibacterial drugs

1. What are antibacterials, anti-inflammatory drugs and antibiotics?
  Moderator: Good morning, netizens of the Capital Window. This is the interview site of the series of medical ethics Zhao jointly launched by the Beijing Municipal Health Bureau and the Capital Window. Today, we are going to talk to you about the rational use of antibacterial drugs, and we have invited three guests for you:

  Welcome, Yue Xiaolin, Director of Pharmaceutical Machinery Division of Beijing Municipal Health Bureau.

  Yue Xiaolin: Good morning, netizens.

  Moderator: Ma Xiaojun, chief physician of Peking Union Medical College Hospital, director of hospital infection management office and executive deputy director of scientific research department, welcome.

  Ma Xiaojun: Good morning, netizens.

  Moderator: Li Yuzhen, chief pharmacist, professor and director of pharmacy department of Peking University People’s Hospital, welcome.

  Li Yuzhen: Hello, everyone.

  Moderator: Can you tell the netizens about whether antibacterial drugs, anti-inflammatory drugs and antibiotics are the same thing? At the same time, we have a survey result here. One question is whether you usually pay attention to medical and health knowledge. 86.4% people pay attention to medical knowledge. What is the understanding of antibacterial drugs? 40.9% of the respondents thought it was a chemical synthetic drug with strong professionalism. 37.9% of the respondents thought it was an anti-inflammatory drug, and 21.2% thought it was an ordinary bactericidal and bacteriostatic drug, so can you tell us what an antibacterial drug is, and whether it is the same as anti-inflammatory drugs and antibiotics?

  Li Yuzhen: Let me give you a brief introduction. I think the netizen answered very well, but it was not very comprehensive. Antibacterial drugs should include antibiotics from our clinical point of view and scientific point of view, as well as synthetic or semi-synthetic antibacterial drugs. Belong to two categories. According to its production source, antibiotics are produced from the metabolites of microorganisms, animals and plants in some life processes. Antibacterials that are chemically synthesized or semi-synthetic are called synthetic antibiotics, such as quinolones or sulfonamides. We call them synthetic or semi-synthetic. Just now I mentioned some antibiotics from microorganisms, such as penicillin and erythromycin, and tetracycline used a long time ago. Some drugs like this are antibiotics, and antibacterial drugs include these two categories. This is a comprehensive concept.

  Moderator: What about anti-inflammatory drugs?

  Li Yuzhen: The anti-inflammatory drugs that people often say actually refer to antibacterial drugs. The concept of anti-inflammatory drugs we refer to in clinic is completely different, including antipyretic and analgesic drugs and hormones. However, the anti-inflammatory drugs mentioned by ordinary people are antibacterial drugs, which can treat infectious diseases caused by bacteria or mycoplasma, chlamydia and germs, and are called anti-inflammatory drugs by ordinary people.

  Moderator: I can give you such an example. Do you think this understanding is correct? The concept of antibacterial drugs contains the concept of antibiotics, and then, as we usually eat, for example, Baifuning and Fenbid are analgesic, not antibacterial drugs in a strict sense.

  Li Yuzhen: It’s not an antibacterial drug, and it’s totally different from antibacterial drugs. It belongs to antipyretic and analgesic, and it belongs to non-carrier anti-inflammatory drugs.

  Ma Xiaojun: From the different appellations, it is still said that wisdom is among the general public. Because infection will definitely bring inflammation, but inflammation is not necessarily infection. Another clinical point of view, our medical professionals don’t use the name of anti-inflammatory drugs.

  Moderator: Thank you. Let’s tell you a phenomenon. Let’s analyze why. People often say that the more they take anti-inflammatory drugs, the less they care, and they seek doctors to prescribe anti-inflammatory drugs that are more in charge. So everyone asks, does this mean the drug resistance of bacteria? Is this an understanding?

  Ma Xiaojun: Let me try to answer this question. This topic is a topic that the majority of netizens, including the public, are more concerned about. In fact, it can be divided into two aspects: whether the drug is effective or not, whether it is symptomatic, and whether it should be symptomatic but ineffective may be a problem of drug resistance. It doesn’t work either, but both meanings should be included. Let me give you an example. It is rare now, but it used to be an important infectious disease in China, such as meningitis. At that time, the best drug was penicillin, and it is still the same now. Penicillin is very good, very symptomatic and has no drug resistance. But if you use penicillin to treat some negative bacilli infections, such as urinary tract infections, it must be ineffective, because most bacteria are resistant to penicillin. In addition, drug resistance also includes the gradual emergence of antibiotic selective resistance during treatment, which leads to treatment failure, so treatment failure is not necessarily drug resistance, but may be symptomatic.

  Second, how to use antibiotics rationally?

  1. What do patients know about antibiotics?

  Moderator: In your daily diagnosis and treatment, as far as you know, what do our patients know about this kind of drug resistance, including antibiotics and antibacterial drugs?

  Ma Xiaojun: The first thing I contact with in the outpatient clinic is to seek medical treatment, not to diagnose. In the case of definite or ambiguous diagnosis, an experienced infectious doctor can’t wait, and should give him a definite treatment in a relatively early time. This treatment is called empirical treatment before we get the corresponding pathogenic microorganisms, which is very important in our daily clinical practice, even the most important and most clinical prescription behavior. Most of the patients I met in the outpatient clinic didn’t come to prescribe drugs directly. They had a fever or diarrhea or a clear infection in other places. Let’s diagnose them first. In this case, doctors recommend antibacterial drugs or anti-infective drugs, which is usually the mode. However, after some patients come to the clinic, you prescribe a drug, and he will ask a lot about the adverse reactions of special drugs, and when they will take effect, he will pay attention. But after all, drugs are very professional, and medical professionals have more detailed information, so he is more concerned about the efficacy and adverse reactions.

  Moderator: One of the options set in the survey is which of the following do you think should be followed in the rational use of antibacterial drugs? 75.8% people think they are familiar with the indications, antibacterial activity, pharmacokinetics and adverse reactions of selected drugs. 72.7% people think that drugs should be used rationally according to physiological, pathological and immune conditions. 63.6% people think that the appropriate dosage, dosage and course of treatment should be chosen. 56.1% people think that the etiological diagnosis of infectious diseases should be established as soon as possible. I would like to ask the guests how they feel about the results of this survey, and what is the public’s opinion on the preference of the options?

  Li Yuzhen: I think these options are quite comprehensive. If they are all included, the rational use of antibiotics has basically been achieved. To sum up, the rational use of antibiotics mainly considers three aspects. One must first consider the patient’s condition, what kind of infection he has, and this drug should be symptomatic. Second, we should consider the characteristics of the drug itself, that is, the pharmacokinetics, efficacy and safety, that is, adverse reactions and effectiveness that netizens just answered. The third is to consider the patient’s own condition, such as poor liver and kidney or other immune diseases. At the same time, drug resistance, for example, we always think that drugs are effective for this bacterium, but because of the long time of use, drug resistance occurs, so we should pay special attention to the selection of indications at this time. The items that netizens answered just now are scattered choices. In fact, when we consider the rational use of antibiotics, we should consider all of them, not just one of them.

  2. Is it necessary to diagnose the etiology in clinic?

  Moderator: 56.1% of netizens mentioned the patient’s diagnosis, and your introduction, and some of his experience in the diagnosis and treatment process. Do we have any regulations now? Do doctors have to make etiological diagnosis? Because I understand that the diagnosis of pathogens has a process, for example, sputum has a seven-day process, and patients may not be able to wait for seven days. On the one hand, from the perspective of the Municipal Health Bureau, on the other hand, as a clinical doctor, they encounter it in the diagnosis and treatment practice.

  Yue Xiaolin: In fact, we have been emphasizing that all qualified medical institutions should build corresponding laboratories to meet the requirements of culture and drug sensitivity experiments. Therefore, special indicators have also been set up in the special rectification activities of antibiotics, and patients with certain infections should be trained accordingly and get certain results. This has several advantages. The first is to guide clinical medication. I got sick a few days later and got better after taking the corresponding antibiotics, but there is also a possibility that it is ineffective. We have to determine and guide clinicians through the results of sputum and blood, and how to use more effective antibiotics better. Secondly, we can get some epidemiological results by doing experiments and screening out the results. What strains are most infected recently, which drugs are sensitive to these strains and which drugs are resistant to these strains? We will guide clinicians to give more scientific guidance when choosing drugs when dealing with influenza or related diseases this season, which is also of clinical significance.

  Ma Xiaojun: In fact, we always face such a contradiction in clinic. First, netizens are very high-level and put forward very high expectations for us, but whether this expectation is realistic in clinic, we can give an example. For example, a very serious infected patient, accompanied by his family, has severe fever, headache, nausea and vomiting. From our experience, it is basically diagnosed as a central nervous system infection at the first time. In this case, is it possible for the doctor to make such a choice and advise the patient? You haven’t made a definite diagnosis yet, but I think you are like a central infection. Since there is no definite result of pathogenic microorganisms, I won’t treat you first. All microorganisms have a period of growth, which can only be recognized by us after a certain period of time. Can we wait for this period of time? Sometimes we can’t wait. I’ll give you a data. In some seriously infected patients, the survival rate of patients will be reduced by eight percentage points for every hour of delay in correct treatment. So if we wait for an important patient for six hours, the survival rate of this patient will be less than 50%. Together with the process of my treatment, this patient basically has no room for treatment. What should we do? Just now, Yuechu emphasized that we have some good technical specifications. I have a data that is particularly interesting. I participated in the compilation of data in the previous stage. I checked the documents in the United States. Almost all the guidelines I can read in the United States for simple urinary tract infection do not recommend you to do urine test and bacterial culture.This may be strange to everyone, why Americans don’t recommend you to do routine urine culture in such an important infection, especially for young women. Because most studies have proved that most of this type of infection is caused by Escherichia coli, I can treat you without doing it, but if it doesn’t work after three to five days, you should do an appropriate bacterial analysis of the etiology at this time. Therefore, in view of the background of medical reform, it may be necessary to gradually move towards a very scientific medical norm that balances health economics, because after all, we are a developing country. Therefore, doctors are needed for pathogen diagnosis. What should we do? Experience treatment, is the doctor patting the forehead? Director Li is a very experienced expert. Director Li looks well, and I am young. Am I in a fog? In fact, we all follow a basic principle, which is based on past, past and similar patients’ sensitivity when they are infected. On the basis of such a large amount of past experience, we take an empirical treatment model recognized by everyone. Therefore, empirical treatment is not blind, but is actually the result of a larger survey.

  Moderator: There is a better balance and rationality.

  Ma Xiaojun: There is another big problem. The bacteria we find are not necessarily pathogenic bacteria. For example, it is not normal to find bacteria in sputum and urine. The more extreme example is that there must be bacteria in stool. Everyone knows this. Therefore, some of the bacteria we found may be meaningless and need doctors to judge. However, the specimens of sterile parts, such as blood and cerebrospinal fluid, including tissue culture and so on, are really important to find in these places. Therefore, in the professional field, we also appeal, and also use this platform to appeal to the majority of netizens not to worry too much. When doctors suggest that you do some even invasive tests, it is very important to help, especially when the infection is serious. Have a good cooperation with the doctor.

  3. Are anti-inflammatory drugs prescription drugs? Can they be bought in pharmacies?

  Moderator: Here, I will access the questions of several netizens first. Some netizens asked, are anti-inflammatory drugs prescription drugs, and can they usually be bought in pharmacies? This is also a common problem we usually have?

  Yue Xiaolin: Anti-inflammatory drugs are prescription drugs. Let me explain again that anti-inflammatory drugs are commonly known. For example, antipyretic and analgesic products are OTC products and can be bought directly in pharmacies, so what we are talking about is generally within the scope of antibacterial drugs and antibiotics. These drugs are basically prescription drugs and can only be bought in pharmacies with a doctor’s prescription. Of course, the Baifuning you mentioned just now are antipyretic and analgesic drugs, and most of the products are listed as over-the-counter drugs. People can buy related products in pharmacies with their own experience in drug therapy.

  4. What problems should be paid attention to in antibacterial drugs used by infants?

  Moderator: It seems that it will take a long time to reverse everyone’s change of heart. It is still very difficult to completely change it within at least one hour. It is necessary to constantly popularize knowledge, let everyone know what is going on, and put this concept into the hearts of the people. The netizen asked, what problems should be paid attention to in antibacterial drugs used by infants?

  Ma Xiaojun: I’m an infectious disease doctor. I’m supposed to be a general practitioner, but because of the professional development, we do more in adult infection. But in fact, the anti-infection model of adults is not necessarily unavailable in children, but some drugs are definitely unavailable in pediatrics. For example, children under the age of 16 cannot use quinolones, which we all know very well. The treatment ideas and modes of diagnosis are exactly the same. One thing I want to emphasize with you is that although the infection of infants and young children is the same part as that of adults, for example, they are all central infections, but their immune mechanisms are different. When the immunity is different, the pathogenic microorganisms that may be infected are different. Therefore, the initial empirical treatment scheme for children’s infection is very different from that of adults. Therefore, this matter has the special infection characteristics of children of special age. In addition, most of the treatment modes, including the operation of dealing with similar infections, are the same, such as blood culture and corresponding specimens, but the child’s body is relatively small. If there are some special infections in the body, the blood drawn is actually much less than that of adults, which may meet our needs. There is no big difference in the principle.

  Moderator: I saw the parents’ empirical therapy, especially at home. He didn’t go to the hospital. He thought it would be enough for adults to give their children half or a quarter of the medicine.

  Li Yuzhen: Yes, I especially agree with what the host said. I quite agree with what Director Ma said just now, and it was also very good, from a clinical point of view. But I especially want to emphasize that infants and young children should pay special attention to the dosage of drugs. Parents are particularly nervous when they see their children have a fever, so they want to use some anti-inflammatory drugs at home to bring it down, but many fevers are not caused by infection or bacteria, and many are viruses, such as cold virus or influenza. So using some antibiotics is ineffective and should not be abused. Therefore, it is not advisable to use anti-infective drugs on your own and give them to children casually, so you should go to a regular hospital, consult the pediatrics, and use the drugs correctly after a correct diagnosis. In particular, I want to emphasize the dosage of children. Most of the drugs we produce now are not specially used for pediatrics, but the dosage of adults is halved. We hope to read the instructions carefully and be very careful. How old are you? We should pay special attention to this. Sometimes it is wrong, or adults love children. We also heard such a case. In order to give the child medicine, for example, some eye drops, the child was particularly uncomfortable when she ordered this eye drop. I ordered a drop myself first, and the result was very serious consequences, glaucoma, which she didn’t know. So I think we should use medicine carefully, and don’t think that medicine doesn’t matter, as if we had eaten it in the past or something. The expiration date of antibiotics is also very important. I can’t think that I have taken them all in the past.Don’t look at the expiration date, and the storage conditions are very important. Sometimes it needs to be protected from light, refrigerated, and can’t be mixed. It needs special attention. Don’t give antibiotics to children at will.

  Moderator: Let’s look at this netizen’s question. He said that infants have upper respiratory tract infections and doctors have prescribed anti-inflammatory drugs, such as cephalosporins. Will there be any adverse reactions?

  Ma Xiaojun: I think this topic is very representative, but I don’t know the medicine prescribed by the doctor on the first day of the course of the upper respiratory tract infection he mentioned. Let me give you an example, not to say that we should call on everyone to abuse antibacterial drugs, but one indisputable fact is very clear. In our current situation, as an infectious disease doctor, I have seen infectious diseases for many years, and rarely encounter rheumatic heart disease and rheumatic glomerulonephritis. Why are these two diseases reduced? The most important source of these two diseases is the upper respiratory tract infection of streptococcus and rheumatic fever after three or four weeks. Why are there so few such diseases now? In fact, a large part of the reason is that in the early stage of streptococcus infection, the doctor gave him drugs. So there is no absolute bad thing, and there is no absolute good thing. What is the key question? This netizen I suggested that he listen to the doctor’s advice. The doctor prescribed the medicine after consideration. Since it is prescribed, I think it must be reasonable, so I suggested that he accept the doctor’s treatment.

  Third, what are the norms for doctors to use antibacterial drugs in practice?

  1. What is specified in the Administrative Measures for Clinical Use of Antibiotics?

  Moderator: We have been emphasizing following the doctor’s advice. We trust the doctor so much. The prescription prescribed by the doctor includes the doctor’s diagnosis and treatment behavior. His standardization may be a problem that all patients, including their families, are more concerned about. So here I want to ask Yuechu, what kind of norms does Beijing have from the perspective of the municipal government for doctors to prescribe antibacterial drugs?

  Yue Xiaolin: Actually, we have been paying attention to the doctor’s diagnosis and treatment behavior, especially the doctor’s rational drug use behavior for a long time. Therefore, we have relevant laws and regulations to regulate this behavior from several systems. First, from the perspective of laws and regulations, the Ministry of Health has a "Administrative Measures for Clinical Use of Antibiotics", which is already in the stage of soliciting opinions and may be issued in the form of departmental regulations in the near future. This is also a landmark document, which includes the management of clinical rational drug use in the overall management of laws and regulations, indicating the importance attached by the government to this work. Secondly, from the perspective of hospital management. For example, this special rectification of antibacterial drugs does not only emphasize the completion and establishment of the index system, but requires all medical institutions to make important reforms or refined management from the system management mechanism to improve the level of rational drug use by doctors. For example, the importance of the administrative department, the construction of some supporting technical support I just introduced, such as the construction of some clinical laboratories, some necessary clinical laboratories and pathological laboratories, as well as the standardized training of doctors, the special training of antibacterial drugs, clinical guidance, and the follow-up prescription review. For every prescription issued by a doctor who has the right to prescribe antibiotics, we need a clinical pharmacist, and the clinicians handed down from generation to generation organize prescription review in the hospital, which has a certain period. The system construction of these things is to improve the doctor’s medication level from the internal management of the hospital and increase the doctor’s rational medication level. Of course, we are here today,It is also an education of basic medical knowledge for the public. This is all in all aspects. With the cooperation of the government, medical institutions and the public, we take antibiotics at home without authorization, because antibiotics are classified as prescription drugs and can only be used reasonably under the guidance of doctors. Therefore, the government, medical institutions, including the public, cooperate with each other to gradually put the level of rational use of antibacterial drugs in a scientific perspective.

  2. How do hospitals determine the list of antibacterial drugs in our hospital?

  Moderator: I checked some related documents on the Internet, and one of them said that according to the work arrangement of the Municipal Health Bureau, hospitals will comprehensively sort out the list of antibacterial drugs in our hospital according to the control indicators before the end of June, and repel the antibacterial drugs with potential safety hazards, uncertain curative effect, poor cost performance and illegal promotion. According to such relevant regulations, can we have such understandings? Does the first one mean that these retired antibacterial drugs can no longer be purchased in hospitals in the future? Second, are the varieties of antibacterial drugs kept by all hospitals the same, or do all hospitals have their own choices? In addition, does our Municipal Health Bureau also need a dynamic monitoring for these remaining varieties, for example, with the improvement of drug resistance, do we also make some dynamic adjustments?

  Yue Xiaolin: First of all, the establishment of this indicator has gone through a process of scientific argumentation, and Professor Ma also participated in the process of argumentation. First of all, correct a possible misunderstanding. The whole selection process is organized by medical institutions to organize their own pharmacists, managers and clinicians. According to their own whole diagnosis and treatment tasks, for example, we have some specialized hospitals, comprehensive hospitals, secondary and more basic health institutions. When all drugs are required to enter the hospital, they must be demonstrated by the Pharmaceutical Affairs Management Committee before they can enter the drug use list of this hospital. Our clinical pharmacists will consider pharmacology, toxicology, adverse reactions, including cost-effective factors, and give some reference from the perspective of pharmacoeconomics. Clinicians in various departments, such as infectious diseases and surgery-related departments, will also put forward his drug demand. After demonstration, each hospital selected 50 drugs with common names for its drug list. However, the drug list of each hospital is different because of the different tasks undertaken. For example, infection is the main factor, and there may be some specialized departments, so the drugs selected by each hospital can be different. You mentioned it very well just now, and now we have established a dynamic monitoring system, which of course has a lot of technical support. For example, there is a bacterial resistance network, and 50 medical institutions are selected to submit some results of clinical experiments and the basic situation of drug-resistant bacteria to this network. We have a regular information feedback to guide clinical medication.Secondly, all drugs are purchased through the government’s online platform, and the information of drug use in various medical institutions is dynamically monitored from the government’s point of view. Specifically, it will arrive on June 30th, and the People’s Hospital is also doing these things. What we emphasize is to get rid of some drugs that are not suitable for clinical use and prevent drug abuse. This is our goal.

  Li Yuzhen: According to the guiding principles and plans of the clinical management of antibiotics of the Ministry of Health, all our hospitals have actually done their work, and the Beijing Municipal Health Bureau has also attached great importance to it and set a timetable. This timetable calls for the selection of 50 antibiotics by the end of June. I quite agree with some principles mentioned by Director Yue. When selecting, we should first consider the safety of this drug, its economy, effectiveness and drug resistance in our hospital. For example, if you are completely 70% resistant to some bacteria, such drugs should definitely be withdrawn. There are some similar drugs, because there are many manufacturers of the same drug in our country, so we will choose the one with the best quality and the best cost performance to stay. There are many ways and means in the selection process. First, according to the guiding principles of antibacterial drugs in the country, a management team is set up. Under the guidance of our Pharmaceutical Administration and Drug Treatment Committee, the management team is composed of experts from infectious diseases, respiratory diseases, medical services and pharmacy. It is also necessary to formulate the principles of selection, which are also based on the requirements of the Ministry of Health, such as the clinical use of drugs. I quite agree with Yue Chu that the 50 varieties selected by each family are different, because they undertake different tasks. For example, the blood in our hospital is famous, and the infection in hematology department is critical, because after bone marrow transplantation, the immune function declines, and some immune drugs are needed, so the infection is heavier, so some advanced antibiotics,In the third and fourth generations, very effective anti-infective drugs were carefully selected. These 50 kinds, the people think it will not be enough, the original so many, some can not buy. In fact, before we sorted it out, there were more than 50 kinds. After selection, 50 kinds should meet the clinical needs. There is also a document of the Ministry of Health that allows you to make one-time purchases for some special needs. It is entirely from a clinical point of view. From the interests of patients, it is not impossible to use more than 50 kinds across the board, but you have to apply for approval and put on record. There are such regulations.

  Ma Xiaojun: We need to take a look at the current management of antibiotics or the requirements for rational drug use. What’s the purpose? Our purpose is definitely not to remove antibiotics from our medical institutions. The problem we have to solve is that the drug resistance of bacteria is becoming more and more rampant. I think a topic that netizens should pay attention to is that even if antibiotics are used reasonably, the drug resistance of bacteria will definitely increase. This is certain, and this is the first thing to pay attention to. The second thing to pay attention to is my subjective speculation that although the requirements of medical institutions above the second level are different, the differences in the final selected varieties will not exceed 25%. About 70% of them are the same. With different characteristics and different tasks, there may be some emphasis. Because, after all, globally, if China compares with foreign data, we find that the common infections are in these parts, such as respiratory tract, urinary tract, digestive tract and surgical site, which are commonly used medicines. There is also a "Guiding Principles of Antibiotic Drugs" in the Ministry. Such a programmatic document provides technical guidance, so netizens don’t have to be too nervous about whether there will be many drugs. Please rest assured that effective drugs can’t get out. Another director, Li, said that we have an effective regulation, which reflects the requirements of Scientific Outlook on Development. If a drug is temporarily purchased for more than five times, it will be discussed in this hospital whether it will become a routine drug preparation in this hospital in the future. This is a very scientific management norm from the policy point of view.

  Moderator: Now many things are in line with a dynamic adjustment according to the situation at that time.

  Ma Xiaojun: I would also like to add that we have to deal with drug resistance. China has discovered that it is a serious problem all over the world. Therefore, the World Health Organization will set off a World Health Day. The theme of this year is that no action will be taken, and no medicine will be available in the future. This is a topic facing the whole world.

  3. Will the abuse of antibiotics lead to the consequences of no medicine in the future?

  Moderator: Now some people are talking about superbugs, saying that their appearance is to retaliate against the consequences of human abuse of antibacterial drugs. If you don’t take action, there will really be no drugs available, right? Is it really revenge for people abusing antibacterial drugs?

  Li Yuzhen: I think so. Director Ma put it very well. Even if we use antibiotics rationally, its resistance will inevitably occur. The fate of all antibiotics is from research and development to drug resistance to final elimination, which may go through such a process, either clinically or in the life cycle. However, the speed of drug resistance is closely related to our rational use and abuse. Because in the process of using antibacterial drugs, if they come into contact with bacteria for a long time, bacteria will constantly evolve themselves in order to survive, so it is natural to produce drug resistance. Sometimes, you don’t aim at bacteria, but you use a lot of broad and powerful antibacterial drugs, killing the normal flora of the body and slowly growing the pathogenic bacteria, so that drug resistance occurs very quickly. This superbug was discovered in Britain at that time, but its source was found in India and Pakistan, that is, its source was from this country where the management of antibiotics was not very strict. There are similar problems in our country, so the problem of antibiotic resistance is not a local problem, but a global problem. Therefore, the theme of the World Health Organization on April 7 this year is to resist antibiotics. If no action is taken today, there will be no drugs available tomorrow. Therefore, the problem of drug resistance is indeed very serious, and it is also a punishment for us. We should wake up our own medication behavior. As for no medicine available, because it takes a long period for us to develop a new drug, we can develop new antibiotics to deal with drug-resistant bacteria, but the period is very long.No bacteria grow fast in drug resistance, so we really need to be alert to our behavior and protect our environment ourselves, which is actually to protect our own interests. This drug resistance is not only a rational application in hospitals, but also an understanding with others in the society. There are also too many antibiotics used in agriculture and animal husbandry, so many fish, chickens and pigs are also using antibiotics. After eating some things left in their own bodies, we humans will also have some drug resistance. About 40% of antibacterial drugs used in our country are used in agriculture and animal husbandry, so the whole society should work together to rationally use antibacterial drugs and reduce their drug resistance.

  4. Is there a long-term mechanism for bacterial resistance detection?

  Moderator: Just now, several experts said that the speed of developing new drugs can’t keep up with the speed of bacterial resistance, but from the perspective of government supervision, do we have a testing center for bacterial resistance spectrum, for example, which is transmitted to our terminal through the Internet of Things, and even this terminal is not only connected to Beijing, but also to the whole country and even the whole world? Are we still in the process of continuous improvement?

  Yue Xiaolin: I just told you that because the use and resistance of antibiotics is a professional subject, we need professional technical support to help us solve the problem of rational use of doctors and the whole society. The Ministry of Health attaches great importance to this work, including the Beijing Municipal Health Bureau. First of all, you mentioned the first question. There is a relatively large bacterial resistance monitoring network in China. Beijing has also set up a bacterial resistance monitoring network in Beijing on the basis of the national drug resistance network since the whole year. We have absorbed some tertiary hospitals and some secondary hospitals, because now the secondary institutions have also received many patients in infectious diseases, and we will get some regular things from the whole results to guide drug use. At present, more than 50 hospitals have been included in the scope of our bacterial resistance monitoring network. Through the construction of the basic network and the central network, relevant data, including some strains, have been submitted to the central network, and we also regularly feed back information to medical institutions. There is only one goal, to guide the rational use of antibiotics in clinic through scientific results, to reduce the emergence of drug resistance cycle in antibiotic resistance time, and to make the whole country mention that the future drugs should be used effectively and the health level should be well controlled and improved.

  Moderator: Do you think it is necessary to let the public know about our drug resistance to bacteria and its data monitoring?

  Ma Xiaojun: I think it depends on how you understand it. The same data may be interpreted differently by different groups. For example, it is said that cephalosporins are highly resistant to a certain drug, and some patients will ask why they are prescribed to me after being so resistant. But it is the best choice for another kind of germs. So how do we understand antibiotics and how to understand drug resistance is a topic in a professional field. We are not only the Health Bureau, the Ministry of Health, but also the national monitoring network. As an infectious disease doctor, I understand this very well, but it is a trend thing. He tells us what the general trend is and what the drug resistance is. But from the public point of view, this is not the whole country, nor is it the whole of Beijing. For example, the most serious problem facing China now is not the drug resistance of positive cocci, but the drug resistance of negative bacilli. On the contrary, in the United States, the drug resistance of down-peptide-resistant cocci in the United States is very serious, and this is less than 5% in China, which shows that our trend-oriented things have regional characteristics, so if the trend is concerned, the monitoring network is very important, and in terms of treatment, every treatment is a case, so from this perspective, For the dissemination of drug resistance information, we can let more professionals know in the professional field. In the public field, I personally feel that the evaluation of antibiotics is a very good tool for our human self-salvation, and everyone should protect it from different angles.

  Fourth, netizens ask questions

  1. To what extent do you need to use antibiotics when you have a cold?

  Moderator: Next, I will pay attention to a few questions of netizens. The netizen asked, to what extent do you need to use antibacterial drugs when you have a cold?

  Ma Xiaojun: Let’s talk about this separately. For example, the infection of streptococcus just now started with sore throat. Maybe his symptoms will be a little bit, or even early viral infection, because viral infection may weaken our local defense ability, followed by bacterial infection, so to what extent, I’m afraid it’s difficult to give a standard. For example, antibacterial drugs are needed for a fever of 39 degrees. This is not so divided. I suggest that if necessary, you go to the hospital for a simple check-up, such as a blood routine, and look at some other laboratory indicators to roughly distinguish between bacteria and viruses. Even if you don’t treat viral diseases, you can alleviate them through symptomatic treatment for three to five days, such as drinking water and taking antipyretics.

  Moderator: I also heard a saying that it is viral. Is this cold a further improvement of the autoimmune system?

  Ma Xiaojun: I can’t understand it this way. Whether we will get infected depends not only on viruses or bacteria, but also on one aspect. My own ability is another aspect. In our field of infection, I will talk about three topics, one is the number of bacteria that we have been exposed to in a single time, the other is what the independence of this bacteria or pathogenic microorganisms is, and what the human immunity is at this moment. Now, when the virus hits human beings, it is often not an improvement, but a weakening. If there is a fever and infection that you can’t stand, for example, you must go to the hospital for treatment. For example, if you have a temperature of 37 degrees or 38 degrees, you can take antipyretics, so you can take some OTC medicine at home, but if you have a fever for a long time, you have to go to the hospital.

  2, cardiovascular and cerebrovascular, hypertension patients need to pay attention to what problems in daily use of antibacterial drugs?

  Moderator: netizens asked what problems should be paid attention to when patients with cardiovascular and cerebrovascular diseases and hypertension use antibiotics daily?

  Li Yuzhen: This problem involves the drug interaction between patients suffering from multiple diseases and taking multiple diseases, which must be paid attention to. Just mentioned cardiovascular and cerebrovascular diseases, hypertension and other diseases, there are many kinds of drugs used, and there are also many anti-infective drugs, so the specific problems should be analyzed in detail. For example, this patient has a lot of blood lipids, but he has respiratory infection. At the same time, he uses some drugs such as erythromycin and simvastatin. When using them together, he should pay special attention, because they are all metabolized in the liver, and they all have to compete with the drug enzymes of the liver. If they are taking such a drug, it may cause the concentration of statins to increase, which may easily lead to statins being very safe drugs at ordinary times, but because they cannot be metabolized in the body, the concentration in the body increases. It may cause liver damage or muscle pain, and such adverse reactions will come out, so special attention should be paid to the interaction of drugs. When anti-infective drugs are combined with other drugs, specific problems should be analyzed, and the instructions should be read carefully. It is not possible to say in general that you can’t use this drug after using other drugs, or you can use two of them casually. I think it is necessary to pay special attention.

  3. Is there an inquiry channel for the specific dosage for indications of various antibacterial drugs?

  Moderator: In our survey, netizens also want to know the solution of drug resistance, including adverse reactions, including how to use them correctly. Some netizens said that it would be best if the specific dosage for indications of various antibacterial drugs could be found online. Is this netizen’s suggestion operable or necessary?

  Ma Xiaojun: This is no longer a problem. Now he can find interesting questions in some search engines. The question I gave this netizen is what you can do after you know this information. After all, you are not a doctor. This topic is very good, that is, we should pay attention to self-health or self-treatment. But let me give you an example. You will see a very interesting detail in the media. I don’t say that foreign products are good. Many foreign patients are like this. The doctor gives him medicine and he doesn’t even know what the medicine is called. I’m surprised. They said the medicine prescribed by the doctor was edible. But he is concerned that if he has any problems after eating, he will communicate with the doctor. So from this point of view, I suggest that you can understand, but after all, medication is a very professional topic, which is not an ordinary thing. I have seen a very extreme example. I took a very simple medicine and died of explosive liver necrosis, so I can understand the medicine, but it may not be necessary to communicate with doctors too much, so it is better for everyone to live a relatively simple life.

  Moderator: This shows that foreign countries trust his doctor very much. The second point is that he doesn’t need much knowledge, but after taking it, he will pay attention to his health. This is also a problem that our health and patients, including myself, should think about, because sometimes when I get the medicine, I will study it online first. In fact, at present, our clinic time and the doctor’s clinic time don’t have much time to discuss such a topic.

  Ma Xiaojun: In the information we get online, even if the incidence is one in ten thousand, as long as the research finds it, we should write it in. However, there is nothing for the patient, and you just have an adverse event that is not in the manual. Because it is a very small probability, it has occurred, so how can we balance this problem? Still, as a doctor, I suggest that the majority of netizens should be able to see a doctor. This is a science.

  4. Is it necessary to take antibacterial drugs for diarrhea and dermatitis?

  Moderator: Next, let’s look at such a question. There are two diseases in summer, one is diarrhea and the other is dermatitis. At this time, everyone will take some medicine by themselves, but I want to ask if it is necessary to take antibacterial drugs for diarrhea. Including dermatitis, because I sometimes have allergies, and I use an ointment called Elozon. Should I not be a doctor myself?

  Ma Xiaojun: Actually, in the first topic, we saw that there are many reasons for digestive tract infections, some of which are parasites. In the conventional sense, the treatment of many parasites is also included in antibacterial drugs. The second is bacteria, which must use antibacterial drugs. There is also a virus, a gastrointestinal infection caused by a virus, which is diarrhea. Here we see that only parasites and bacteria are suitable for infection. However, in the early stage of diarrhea, it is not recommended that you do a very strong antidiarrheal treatment. If his diarrhea is very serious and dehydrated, he needs a lot of rehydration, not just simple antidiarrheal, because simple antidiarrheal first hinders the excretion of toxins, and second brings serious obstruction and paralysis, etc., so if it is diarrhea with some symptoms that you can’t stand, Beijing requires all medical institutions to have intestinal clinics at the first time, so you should go to the hospital.

  Li Yuzhen: Elonson is not an anti-inflammatory drug for ordinary people, but a hormone called acid-fast allergy pine, which can treat some skin lesions such as allergic dermatitis or eczema. It is not caused by bacteria, and it is easy to cause skin discoloration or skin atrophy if used for a long time, so it is necessary to see whether your skin is allergic or other reasons. If it is an abscess caused by bacteria, some local drugs should be used. Of course, we sometimes have to use drugs all over the body in clinic, and antibiotics for external use should be used as little as possible, but local small redness and swelling can still be used, which is completely different from hormones, which are used only for allergic dermatitis and eczema.

  V. Conclusion

  Moderator: Finally, we used a little time to ask three guests to sum up from their own perspectives. How can we use antibacterial drugs reasonably? Director Yue talks about how to use antibiotics rationally from the perspective of government supervision. Professor Ma, how do you advise our patients to see a doctor? Professor Li talks about how to guide the public to correctly understand the rational use of antibacterial drugs, including from the perspective of pharmacology.

  Yue Xiaolin: I still want to quote a theme used by two experts in this year’s World Health Assembly: No action today, no medicine available tomorrow. The government must improve the system of laws and regulations, strengthen the management, internal management and external supervision of medical institutions, and strengthen the training of doctors, so as to urge medical and health institutions to use drugs rationally and give everyone a very good and healthy environment.

  Li Yuzhen: As a pharmacist, I would like to tell the netizens that any drug is a double-edged sword, including our antibacterial drugs. We use them well, which benefits us and mankind. If we don’t use them well, it will cause drug resistance and even bring us some consequences that endanger our own lives. Therefore, we should use antibacterial drugs reasonably, which is very important.

  Ma Xiaojun: Our ancient philosophy in China is very good. There is nothing absolutely good or absolutely bad. I suggest that you don’t fear and hate bacteria, because we can’t live without them. We also realize that although everyone is saying that antibacterial drugs are drug-resistant, they have treated a large number of patients who were doomed to die in the past. Therefore, in the field of anti-infection, in addition to the requirements of government management, there is also a very strong academic connotation, which requires doctors to come out. You mentioned teaching netizens to see a doctor. I can’t teach this, but I want to say that what we need most is the trust between doctors and patients. This trust is very important. You have to believe that the doctor will look after you, and his subjective will will definitely look after you. Every doctor wants to treat his patients well, because the patient’s word of mouth is the biggest reward for him, not to mention a good deed for us. Therefore, if netizens want to see a doctor, they should trust the doctor. This is my most important suggestion.

  Moderator: Today, I am very grateful to the three guests for being our guest to talk about medical ethics. I also thank the netizens for their participation. I hope today’s program can give you some advice and help in future medication. This program is here. Goodbye.


Dongying Estuary: Practical Manual of Agricultural Technology Helps Crops Planting in Saline-alkali Land

On February 20th, the Practical Handbook of Agricultural Technology in Hekou District, Dongying City, Shandong Province, which was jointly organized by Meteorological Bureau, Agriculture and Rural Bureau, Water Conservancy Bureau, Science and Technology Association and Shandong Academy of Agricultural Sciences, was printed.

Hekou District is located at the mouth of the Yellow River, and saline-alkali land is widely distributed. For a long time, soil salinization has seriously affected crop growth. This manual introduces the causes and harm of saline-alkali land in detail, and provides farmers with the whole process guidance from seed selection, sowing to field management for crops such as sweet potato, cotton and soybean. At the same time, the manual focuses on the analysis of the influence of meteorological factors such as illumination, temperature, precipitation, wind speed and local climate characteristics on crops in saline-alkali land, and introduces meteorological services such as meteorological disaster early warning and refined meteorological forecast.

It is reported that this partThe paper version of the manual will be distributed to cooperatives and large growers one after another, and will also beAn electronic version will be released to broadcast "timely rain" for spring ploughing.

(Author: Du Xiaoxiao Editor: Su Jessie)

Just now, Putin announced!

Original Luzi Global Times

On the evening of 23rd Beijing time, Russian President Vladimir Putin delivered a televised speech on the terrorist attack on a concert hall in the suburbs of Moscow, attacking the attack as a "barbaric terrorist act".

Russian President Vladimir Putin delivered a televised speech on the terrorist attack in the concert hall on the 23rd.

According to Agence France-Presse, Putin announced in his speech that March 24th will be designated as a national mourning day. "I am speaking to you today about the bloody and barbaric terrorist act, the victims of which are dozens of innocent and peace-loving people … I declare March 24th a national day of mourning."

He said that at present, Russia has arrested 11 suspects, including all four attackers who directly carried out terrorist attacks, and Russia will identify and severely punish all those behind the scenes. Putin also said that the attackers had tried to flee to Ukraine. "The four terrorist perpetrators who shot and killed people have been arrested and they are trying to flee to Ukraine … We will identify and punish all those who support terrorists and plan attacks."

Putin stressed that what is waiting for terrorists is revenge, and they have no future. He also said that Moscow and other regions will strengthen anti-terrorism efforts and take supplementary anti-terrorism measures.

On the evening of 22nd local time, a serious terrorist attack occurred in the concert hall of Rokus City in Moscow. The latest news from Russia and other media today said that the current incident has caused 143 deaths.

Audit | Lu Changyin

Editor | Li Xundian

Proofreading | Xiang Xin Yue

Understand the three views of Global Times

Please press and hold the QR code to follow us or go back to the top of the article and click on Global Times (WeChat WeChat official account ID: hqsbwx).

Continue to slide to see the next touch to read the original text.

Global Times slides up to see the next one.

Original title: "Just now, Putin announced! 》

Read the original text

Chinese modernization has created a new form of human civilization.

  Chinese modernization has created a new form of human civilization.

  — — On in-depth study and understanding of the important speech of the Supreme Leader General Secretary in studying and implementing the opening ceremony of the Party’s 20 th National Spiritual Seminar

  The cause of the party and the people is an important part of the cause of human progress.At the opening ceremony of the seminar for newly-appointed members and alternate members of the Central Committee and leading cadres at the provincial and ministerial levels to study and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era and the Party’s Twentieth Spiritual Congress, General Secretary of the Supreme Leader pointed out that "Chinese-style modernization is deeply rooted in Chinese excellent traditional culture, embodies the advanced essence of scientific socialism, draws on and absorbs all outstanding achievements of human civilization, and represents the development direction of human civilization and progress. It shows a new picture different from the western modernization model, and it is a brand-new form of human civilization. It emphasizes that "Chinese modernization has set a model for the vast number of developing countries to move towards modernization independently and provided them with brand-new choices".

  Realizing modernization is the common pursuit of people all over the world.In the arduous struggle for modernization, our party has led the people not only to create two miracles of rapid economic development and long-term social stability that are rare in the world, but also to successfully embark on the road of Chinese modernization and create a new form of human civilization. Especially since the 18th National Congress of the Communist Party of China, our party has continued to advance on the existing basis, constantly achieved innovative breakthroughs in theory and practice, and successfully promoted and expanded Chinese modernization. After ten years of hard work, the CPC Central Committee with the Supreme Leader as the core put forward the Chinese dream of realizing the great rejuvenation of the Chinese nation, promoted the great rejuvenation of the Chinese nation with Chinese modernization, adhered to and developed Socialism with Chinese characteristics, promoted the coordinated development of material civilization, political civilization, spiritual civilization, social civilization and ecological civilization, constantly enriched and developed new forms of human civilization, and promoted historic achievements and changes in the cause of the party and the state. The Chinese nation has ushered in a great leap from standing up, becoming rich to becoming strong. The people of the Communist Party of China (CPC) and China have provided more and better China wisdom, China’s plan and China’s strength to solve the common problems facing mankind, and made new and greater contributions to the lofty cause of human peace and development. Practice fully shows that Chinese-style modernization is rooted in China, which not only conforms to the reality of China, but also embodies the law of socialist construction and the law of human social development, and provides a new choice for human modernization. The road of Chinese modernization is getting wider and wider, and it will surely develop itself better and benefit the world.

  General Secretary of the Supreme Leader stressed: "Chinese modernization has broken ‘ Modernization = Westernization ’ The myth shows another picture of modernization, expands the path choice of developing countries towards modernization, and provides a Chinese plan for human exploration of a better social system. " We must deeply realize that there is neither a model of modernization fixed on one honour nor a universal standard of modernization in the world. Since the founding of New China, especially since the reform and opening-up, it has taken us decades to complete the industrialization process that western developed countries have gone through for hundreds of years, creating development achievements that have attracted worldwide attention and opening up broad prospects for the great rejuvenation of the Chinese nation. This fully shows that it is not only the western institutional model that governs a country and promotes its modernization, but all countries can completely find their own way. Chinese-style modernization has opened up a new path for developing countries to modernize, broken the myth that only the western capitalist road can realize modernization, and declared the bankruptcy of the "final conclusion of history" with facts, and declared the bankruptcy of the single-line historical view that all countries will ultimately end up with the western institutional model. We must unswervingly adhere to the party’s basic theory, line and general plan, strengthen road confidence, theoretical confidence, institutional confidence and cultural confidence, unswervingly follow our own path, do our own thing without distractions, and persist in putting the development of the country and the nation on the basis of our own strength.Insist on firmly holding the destiny of China’s development and progress in our own hands.

  The 20th National Congress of the Communist Party of China scientifically summarized the essential requirements of Chinese modernization. This summary is the ideological and theoretical crystallization formed by the Party’s profound summary of the historical experience of modernization construction in China and other countries in the world, and the deepening of understanding, the continuous improvement of strategy and the continuous enrichment of practice on how to accelerate modernization in China, a big eastern country.General Secretary of the Supreme Leader pointed out: "The unique world outlook, values, historical outlook, civilization outlook, democratic outlook, ecological outlook and its great practice contained in Chinese modernization are major innovations in the theory and practice of world modernization." We should deeply realize that Chinese modernization theory is a major theoretical innovation based on China’s national conditions and China’s reality, which not only embodies the development direction of China’s modernization, but also represents the development direction of human civilization and progress; Unprecedented pioneering work before Chinese modernization has solved many problems in the development of human society, and abandoned the old modernization road of capital-centered, polarized, materialistic expansion and foreign expansion and plunder in the West. On the way forward, we should unswervingly adhere to the leadership of the Communist Party of China (CPC) and Socialism with Chinese characteristics, achieve high-quality development, develop people’s democracy in the whole process, enrich people’s spiritual world, achieve common prosperity for all people, promote harmonious coexistence between man and nature, promote the building of a community of human destiny and create a new form of human civilization. We should broaden our world vision, persist in opening to the outside world, actively learn from the successful experience of modernization in other countries, and constantly expand the breadth and depth of Chinese modernization through exchanges and mutual learning.

  In today’s world, although many countries are striving to build modernization, there are not many countries that have truly built modernization in an all-round way. Some developing countries completely copy the western model regardless of their own national conditions and historical orientation, resulting in extremely difficult development process. In the final analysis, no nation or country in human history can achieve strength and rejuvenation by relying on external forces, copying foreign models and following others. The reason why China’s modernization can achieve such a good situation today is that our modernization is a socialist modernization led by the Communist Party of China (CPC), which not only has the common characteristics of modernization in all countries, but also has the characteristics of China based on its own national conditions. The success of Chinese-style modernization is due to the fact that it conforms to the reality of China, reflects the wishes of the people of China, and adapts to the development requirements of the times. It is the modernization road that our Party has taken root in China and independently explored. The successful practice of Chinese-style modernization has set an example for the vast number of developing countries to move towards modernization independently, and provided a brand-new choice for those countries and nations in the world who want to accelerate their development and maintain their independence.

  The Communist Party of China (CPC) is a party for the happiness of the people of China, the rejuvenation of the Chinese nation, the progress of mankind and the great harmony of the world.With the people in our hearts, the truth in our hands and the right path in the world, we are full of confidence and strength. Facing the future, we should unite more closely around the CPC Central Committee with the Supreme Leader as the core, fully implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, firmly stand on the right side of history and the progress of human civilization, and persist in promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization. We are fully confident and capable of creating new and greater miracles that impress the world in the new era and new journey, and making new and greater contributions to the progress of human civilization and world peace and development.

The new CP has been added! Wu Jing said that he and Andy Lau are a combination of "Jinghua One Dream"


1905 movie network news The highly anticipated film will be released on the first day of the new year in 2023. Recently, the creator of the film accepted an exclusive interview with the audience and shared many behind-the-scenes stories of the film.



"Wandering Earth 2" gathers a number of powerful actors, including Wu Jing + Andy Lau’s combination is particularly eye-catching. Wu Jing also named the two’s combination "Jinghua Yimeng", revealing that the two have emotional scenes in the film.


The last time Andy Lau and Wu Jing worked together was back in 2011. Talking about the feeling of working together again, Andy Lau said: "It is very special. I originally thought that my technology was better than him. I didn’t expect to watch it and feel that in addition to martial arts, this area can’t beat you [Wu Jing]."


Andy Lau also said that filming "The Wandering Earth 2" seems to have returned to the early 1980s, feeling that everything is very novel, and every time he finishes filming, he will watch the replay, looking forward to the final effect.


The actor said that when he first read the script, he did not fight, but later Wu Jing gave himself a lot of action scenes, and eventually became "brothers" with Wu Jing in the film.


The director revealed that this time not only the special effects were upgraded, but also the American shooting scene could be controlled in real time through network technology, "just like the scene".


Annual sales 3 billion, but the kiln still can’t afford the flag of domestic soda

AuthorWhat is it?Lele

Editor: Zhu Tian

Review:Single, ZZ

Source:New Consumer Intelligence Tank

It was as if the large kiln drink had gone viral overnight.
Walking into the hot barbecue stall, hot pot restaurant, and street food stall, the flower arm brother held the big kiln and stepped on the box to drink. Next to the freezer, rows of big kilns with ice mist were neatly displayed; in the subway and on the elevator, its advertisements were everywhere, "Big soda, drink big kiln", which had the same level of magic brainwashing as "You love me, I love you, Mixue Bingcheng sweet", like a virus "spread".
In February 2022, the big kiln soda smashed money to win the actor Wu Jing. Wu Jing held the image of the big kiln soda and held a lot of northern tough guys.This small sweet water, which came out of Hohhot, Inner Mongolia, has successfully "broken through the circle" in the beverage market.
Image source:Dayao official Weibo
Relevant data show that in 2022, the size of our country’s beverage market reached 2478.0 billion yuan, of which carbonated beverages accounted for 55.0%. In China’s carbonated beverage market, Coca-Cola and Pepsi occupied most of the share.
In recent years, the rise of domestic products and the national tide has injected a trace of vitality into the domestic soda brands that survive in the cracks, but almost all domestic beverages have not been nationalized. Under such a difficult situation, the large kiln has successfully broken out of Inner Mongolia.
In 2022, Dayao handed over a rather eye-catching report card, with 3.20 billion annual sales, killing a number of domestic soda brands in seconds, and becoming the invisible king of the track.
Killing the crazy kiln, conquering the city and territory in just a few years, relying on the wild road of "killing others". ButThe new consumer think tank believes that although the large kiln is successful, it should not be touted yet. The large kiln with obvious ceilings still cannot afford the banner of domestic soda.

Radical expansion, Dayao made a few moves "wild chess"
Xu Rong, who opened a barbecue restaurant in Hangzhou, disliked Dayao soda at first.
Her restaurant specializes in barbecued meat and some local dishes, and the price per customer is around 100 yuan. In the summer of 2021, when the store opened, the liquor agent recommended Dayao soda. At first, she thought that the appearance of this beer was similar, and the sweet water without juice content was not easy to sell. The only attraction was the high profit.
"At that time, many customers in the Hangzhou area had not heard of this drink. After trying a few cases, they did not expect to perform surprisingly well. Now Jianlibao, Dayao and Jiaduobao are the three drinks with high sales in the store," Xu Rong told the New Consumer Think Tank.The reason why the kiln sells well is that its "must kill skill" is its 500ml capacity and the price of less than ten yuan.

Image source:Dayao official Weibo

This sentence points out the essence of the expansion of the kiln – first, the price is low and the capacity is huge; second, it is rooted in the catering channel, which keeps the cost very low and benefits dealers and end point merchants at all levels.

According to the data, Dayao was formerly known as Hohhot Bayi Beverage Factory, which was founded in 1983. It was officially renamed Hohhot Dayao Food Factory in 2006 and upgraded to Inner Mongolia Dayao Beverage Co., Ltd on December 21, 2016.
Since then, Dayao has been active in Inner Mongolia for a long time and has a certain reputation in the local area. In 2018, Dayao began its national layout and successively established production bases in Inner Mongolia, Ningxia, Liaoning, Jilin and other northern regions.Today, its products have covered hundreds of thousands of end points in 31 provinces and autonomous regions.
Out of the northwest to grab the site, the big kiln gives consumers can not refuse the price. Horizontal comparison tea industry, Mixue Bingcheng fire, is that it hit the price of milk tea down, and throughout the market of domestic soda players, there are brand play feelings, brand innovation taste,The loopholes drilled by the big kiln are capacity and price.
The price of 248ml glass bottles in Arctic Ocean varies in most supermarkets, convenience stores, restaurants and other channels, with an overall retail price of 5 yuan or more; the price of 275ml soda in Hankou No. 2 Factory in Ole, Hema and other supermarkets is up to 9.8 yuan a bottle.
The price of a 500ml bottle kiln is only around 5-8 yuan. Nowadays, consumers’ sensitivity to price is increasing. Under the same milliliter, a few dollars difference may not feel, but the same price, different milliliters, the contrast is very obvious. The large kiln, which is obviously more atmospheric in capacity, directly preempts the user’s mind of the big soda track.
Some consumers feel this way:The downgrade of adult consumption began when ice peaks and the Arctic Ocean became kilns.
In terms of channel construction, Dayao did not choose the retail channels dominated by the two music giants, but mainly targeted the scenes where big brands disdained to grab – food stalls, snack bars, barbecue restaurants and other mid- and low-end catering markets, to achieve dislocation competition in channels.

Image source:Dayao official Weibo

The founder of Dayao started by selling wine and knew more about catering. At the beginning of the brand’s establishment, he knew that he was grabbing the beer business. Its official report shows that 78.4% of the products are sold by restaurants.

Relevant data show that in 2021, the annual sales of large kilns are about 3 billion yuan, and in 2022, their sales will reach 3.20 billion yuan, which is 10 times that of the ice peak and 3 times that of the Arctic Ocean.
According to media reports, the big kiln is also counterattacking the supermarket channel in the same way.

How long can Little Sweet Water win by "big"?
Behind the eye-catching results and strong profitability, the kiln is also caught in its own dilemma. For example, a single consumption scene, lax product quality control, multiple explosions injuring people, etc.

Image source:Dayao official Weibo

In the opinion of the new consumer think tank, the major tricks of Dayao’s expansion were limited to the initial competition with domestic brands. When it went national and required new growth expectations, the ceiling began to loom.

First, the products of large kilns run counter to the current consumer health concept.The popular barbecue stall in Dayao is mainly in the context of driving and not drinking alcohol. The packaging of beer bottle style makes Dayao a substitute for beer. The author has also drunk Dayao at a party. There is no alcohol, which is more spicy than carbonated drinks such as Coke, and the entrance is a strong flavor. Looking at the ingredient list, it is even more exciting. Cyclamate, acesulfame, and aspartame are the main ingredients.
With the popularity of sugar-free and low-sugar health concepts, the high-sugar characteristics of Dayao beverages are obviously contrary to consumer health concepts. After the news of aspartame’s carcinogenicity, consumers can’t help but have concerns about the ingredients of beverages. It can only be said that it is only for occasional indulgence. Whether it can become a long-term choice for consumers is debatable.
In the second and first few years, the large kiln was able to quickly open up the market by adopting a low-price profit strategy, essentially following the path of a price war.
What is the market barrier of the big kiln? Is it to give the channel a higher gross profit? Is it the formula of "water + white sugar + honey"? Many people know that the most attractive point is the low price strategy. If the big kiln’s play method is "copied" by another new brand and the price is lower, then there can be a new explosion.
For dealers and catering end points, there is only one reason to choose large kilns – high profits.
In terms of price system design, the profit margins of big kiln to dealers and end points far exceed other brands. A dealer in Xi’an County told the New Consumer Think Tank that the CIF price of big kiln to first-level dealers is 17.5 yuan/box, the price of dealers to second-level dealers is 22 yuan/box, the price to end point is 30 yuan/box, and 5 pieces are given as a gift. Finally, 25 yuan/box is calculated. 12 bottles per box, which is equivalent to the purchase price of 2.5 yuan per bottle. Retail sales in restaurants are generally 5-6 yuan per bottle. Some restaurants can even sell for 8-10 yuan, and restaurant owners can net more than 20 yuan per piece.
When asked if a similar brand could be promoted at a higher profit, would the dealer be willing to enter the market? The dealer smiled and expressed his willingness to try.
If there really are later replicators, how to defend their moat has also become a problem that Dayao must solve.
Third, success is also catering, failure is also catering.The reason why the big kiln can break out of the circle is inseparable from its deep cultivation of catering channels. The big kiln is highly dependent on the channels of the middle and low-end catering market.
According to public information, in order to solve the dilemma of a single consumption scene, in recent years, the brand has been actively expanding the supermarket and online sales end point channels outside the catering industry, but in these channels, the big kiln obviously does not have the advantage, "Liangle", Nongfu Spring, Master Kong and other traditional giants have a solid position, and the big kiln with a strong trend in the catering channel has suddenly become hoarse.
This year’s Spring Festival, Dayao attacked the supermarket for the first time in the form of gift boxes, shouting the slogan "Drink Dayao, celebrate the New Year", and created a creative pile in a prominent position in the supermarket, opening up a new consumption scene, but the market response was relatively lukewarm. In its proud catering channel, old rivals and new brands are also actively counterattacking.
Fourth, the product sequence "alternates old and new", and the strategy of attempting to win by more fails.At present, the core products sold by the big kiln are still guests and orange nods. This year, the big kiln made tea, energy drinks, Saibei spring mineral water, big kiln soy milk and other series of beverages with juice gas in one breath, but the performance was mediocre.
Image source:Dayao official WeiboThe layout of the product line in a short period of time is a bit too large, and there may be a certain dispersion of resources and energy when extending from the soda brand to so many categories. The timing of the launch of the new product of the big kiln is also quite embarrassing. When the brand awareness of the big bottle soda has not been firmly established in the hearts of consumers, it has launched new products too early, and even launched 275ML small kiln fruit steam products, which is contrary to the brand positioning of the original "big bottle".
In addition, the more categories a company is involved in, the more competitors it will face, and the more competition it will have to study and deal with in the future.

The kiln needs new growth.But it won’t make the next 3 billion
In addition to product system and channel issues, there are also more critical food safety issues that trap large kilns.
On the Weibo platform, under the terms #Plastic found in unopened kiln soda #, #Visiting the boss said that the kiln soda has foreign objects #, #The kiln soda on the shelf suddenly exploded #, there are many consumer criticisms of the kiln beverage, "The brown bottle of the kiln smells like bubble gum, and you can’t drink it after a sip", "The packaging is defective, and everyone must be careful when opening the bottle when the temperature is too high"…
In the soda market, the big kiln is currently going well, but it is far from a time of peace of mind. Otherwise, its founders would not have spent tens of millions on consulting companies to "come up with ideas" when they reached the volume of sales in 3 billion.Dayao is still seeking new growth expectations.
Zhu Danpeng, a Chinese food industry analyst, said that at present, the volume of the big kiln has certain advantages in the domestic soda water, but the positioning of the brand "big soda" is relatively narrow, and the consumption scene only corresponds to catering or home drinking, which will cause great obstacles to the future development of the big kiln. In addition, the unique flavor of the big kiln does not match the current trend of big health.
Xiao Mingchao, founder and CEO of Zhimeng Consulting, pointed out that there is no shortcut to gaining a foothold in the highly competitive beverage industry, and traditional play may be the best way to play.It is one of the most important tasks for the kiln to do a good job in stabilizing the catering channels and consolidating the results of the current domestic soda breakout battle.
According to relevant data, the future carbonated beverage market will grow at a rate of 8.58%, and by 2027, the carbonated beverage market in our country will reach 162.20 billion yuan.
As the largest subdivision track in the beverage industry, carbonated beverages have always been a must for various brands. In recent years, riding the ****** breeze ** the national tide and domestic products, ******* Arctic Ocean, Shaanxi Bingfeng, Wuhan No. 2 Factory and other domestic sodas that have been quiet for many years have taken advantage ** the trend. Arctic Ocean has entered the live stream to sell goods, develop new products, and play cross-border joint names; Hankou No. 2 Factory soda has turned into a new trendy drink based on its young design, and at the same time has played a combination ** "mid-to-high-end **fline channels + online e-commerce platforms"…
Among the many players, Big Kiln’s catering track, classic products, capacity, etc., are both its advantages and its disadvantages. How can Big Kiln, which does not want to be in a corner, solve the contradictions through brand upgrades, product upgrades, and play upgrades? Can it continue to lead the new journey of domestic beverages? Can more "Big Kilns" tear new gaps from the soda rivers and lakes in the future?
Behind these question marks is the key to whether the kiln can create a second growth curve.
The pictures in this article are for picture introduction only and are not for any commercial use.

Krypton completed $750 million Series A financing with a valuation of $13 billion.

Today is February 13th, 2023, and there are 321 days before the end of the year. On February 13th, 1880, Thomas Edison discovered the Edison effect.

Krypton completed $750 million Series A financing with a valuation of $13 billion.

Geely Holding Group’s high-end smart electric brand Krypton announced that it has completed 750 million US dollars of Series A financing, with a post-investment valuation of 13 billion US dollars. This round of financing is invested by Amnon Shashua, founder and CEO of Mobileye, Contemporary Amperex Technology Co., Limited, Yuexiu Industrial Fund, Trading Fund and Quzhou Xin An Zhi Fund. The raised funds will be mainly used for R&D of krypton products and technologies, global business development and user experience improvement. As of January 31, 2023, the cumulative delivery volume of extreme krypton brand has exceeded 80,000 units.

Wechat official response avatar faded: related functions have been optimized.

On February 12, some netizens reported that the WeChat avatar faded. Compared with the original picture, the photo of the avatar used for a while became dim in definition and color. "Fading of WeChat avatar" also ranked first in Weibo’s hot search, and some netizens speculated that it was caused by compressed image quality.

In response, WeChat officially responded: "A small number of Android users have given feedback. In the avatar setting interface, they choose to view the previous avatar and switch back to the original avatar. The color of the avatar set many times will fade. At present, related functions have been optimized and will be restored as soon as possible. "

Yunda Express: Online transmission of "more than 2,000 outlets are closed" and "the company is going to close down" is false.

According to the official micro-message of Yunda Express, more than 2,000 outlets were closed for false content. According to the latest statistics, Yunda’s first-class outlets have increased by more than 100 compared with the same period of last year, and more than 10,000 outlets have been added at the end of the distribution. "Customer service is not accepted", "revenue is not profitable" and "the company is going to close down" are all false words.

Source: Weibo

It is said that Google has split its AR department into two teams: hardware services and ecosystem.

According to 9to5Google news, Google’s AR department has been split into two teams: platform and ecology, with the former led by Hiroshi Harmo and the latter led by Rick Osterloh.

It is understood that Osterloh was responsible for developing consumer hardware of Pixel and Nest brands and achieved success. In addition, the team seems to have cooperated with some people who have been dug up from North to carry out an AR glasses project.

Guo Ming: Almost all Android brands face high inventory risk.

Guo Ming Tan, an analyst at Tianfeng International, said recently that in Xiaomi’s spare parts inventory (about 20-30 million mobile phones), the processor is the most serious, and the suppliers are MediaTek and Qualcomm (Qualcomm).

Guo Ming said that almost all Android brands are facing high inventory risk caused by weak demand, not just Xiaomi. Take Samsung as an example, the brand’s global mobile phone inventory (the sum of terminals and components) is not expected to drop to a reasonable level until June.

Guo Ming also said that for Android component suppliers with bargaining power, the inventory can be transferred to brands and agents/distributors because of the supply contracts signed in 2020-2022 when the supply is in short supply. However, although this can correct the inventory to a reasonable level in a short time, the high inventory of brands and agents/dealers may lead to weak demand for spare parts in the next few quarters.

Disney streaming media CTO leaves, CEO hints or sells Hulu equity.

According to the Wall Street Journal, Robert Iger, who returned to Disney as CEO, recently reorganized Disney’s entertainment business. Iger plans to cut costs and streamline Disney’s investment in entertainment and sports. This move may imply that Disney will sell HULU, a streaming media platform that focuses on sports live broadcast.

Under the new structure of Disney, all basic businesses will be managed by top entertainment executives, including content distribution and advertising sales.

Vayve Eva, India’s first solar electric vehicle, was unveiled, and it can contribute about 30% of the mileage by the sun.

The electric vehicle startup based in Pune, India, announced the launch of Vay Veeva, India’s first solar electric vehicle. The product will be launched in 2024 and will be delivered in mid-2024.

It is understood that Vayve Eva is an ultra-small city commuter car, which can accommodate two adults and one child. Eva is equipped with a bunch of solar panels with rated power of 150W on the roof, which can increase the cruising range by 10-12 kilometers every day. Vayve Eva is also equipped with a 14kWh battery pack, with a total battery life of 250 kilometers, and can be fully charged within 4 hours using a home wall socket charger.

Vayve Eva is equipped with a 6kW motor, with a maximum output of 12kW or 16hp and a torque of 40Nm. It can accelerate from zero to 40km/h in 5 seconds, with a top speed of 70km/h.. Powertrain is assisted by liquid cooling system and supports IP68 protection.

Nilesh Bajaj, CEO of Vayve, claimed that the design of the vehicle has been going on for some time, and the company has been striving to achieve a sufficient size of solar panels under the weight of about 550 kilograms. He said that Indian users drive an average of 30 kilometers a day, and solar panels can contribute about 30% of the mileage by the sun alone.

Source: official website

Original title: "Krypton completed $750 million Series A financing with a valuation of $13 billion"

Read the original text

BYD Qin PLUS DM-i2023 Champion Edition landed in Hainan for sale at 99,800 yuan.

Five subversion and four rejuvenation. On February 26th, BYD Qin PLUS DM-i2023 Champion Edition was officially listed in Hainan. The official guide price was 99,800-145,800, and the price of DM-i model dropped to less than 100,000 for the first time, opening a new era of the same price of oil and electricity.

Oil-electricity equivalence breakdown defense line

Qin PLUS DM-i2023 Champion Edition has launched five models (including 55KM and 120KM endurance versions) to fully meet consumers’ demand for car purchase. Among them, the leading price of 55KM has entered less than 100,000, making DM-i super hybrid a real universal technology.

Through the brand-new vehicle layout, Qin PLUS DM-i2023 Champion Edition has entered the price hinterland of joint-venture fuel vehicles, realizing the "same price of oil and electricity" for the first time in the A sedan market, so that more consumers have the opportunity to experience the revolutionary product strength of DM-i super hybrid with "the price of fuel vehicles".

Advanced subversive fuel products

This time, the Qin PLUS DM-i2023 Champion Edition brought five major subversion+four major rejuvenation, and it hit hard!

DM-i super hybrid technology takes Xiaoyun-plug-in special 1.5L high-efficiency engine, EHS electric hybrid system and DM-i super hybrid special blade battery as the core, and creates an electric hybrid technology, which brings five subversive driving experiences of "fast, economical, quiet, smooth and green", with an acceleration of 7.3s per 100 kilometers, a fuel consumption of 3.8L per 100 kilometers and a comprehensive cruising range of 1245km, redefining the A sedan.

At the same time, the 2023 Champion Edition faces the needs of consumers and realizes the further advancement of product strength through four major rejuvenation.

Yan Huanxin: The appearance of black jade blue and the color matching of warm sun brown interior are added, and the texture is full, highlighting the attributes of the family car.

Comfortable upgrade: increase the electric adjustment of the passenger seat and the heating function of the front seat, increase the punching process of the integrated sports luxury seat to improve the heat dissipation, and relax the cloud seat cushion to greatly improve the ride comfort, so that you are not tired after sitting for a long time.

Zhilian Evolution: In line with the market voice, the 2023 Champion Edition upgraded the 8.8-inch floating instrument with rich functions and larger "vision". The newly equipped DiLink4.0(4G) intelligent network connection system has more beautiful UI interface and faster voice recognition.

Audio-visual advanced: upgrade the 8-speaker hi-fi system, adopt full range to perfect sound effect adjustment, and comprehensively advance in six dimensions: balance, brightness, clarity, resolution, sound field height and presence.

In 2022, the A-class car market was "shuffled", and China automobile industry began to show its unique competitive advantage by changing lanes and overtaking. Qin PLUS broke the monopoly of joint venture, and won the monthly sales champion of A sedan for the first time in 12 years on behalf of China brand. This is the next city for China brand after mini-cars, SUVs and B+C class cars. (Photo: BYD Auto Haikou Xiangdi Branch Leng Jilong)