Beijing, April 1 ST With the approach of the Qingming small holiday, the peak of spring travel is coming. According to the "2019 Qingming Small Holiday Tourism Consumption Trend" published by Tuniu Travel Network, the "paid vacation+small holiday" spelling mode has become the mainstream choice for long-distance tourists in holidays. Among the outbound tourists who booked during the Qingming period, the outbound short-distance tour was more popular, accounting for 67% of the total outbound travel bookings.
Tomb-Sweeping Day is in full bloom in spring, so consumers who travel at this time have more choices and travel themes. According to the tourist booking data as of March 22nd, Beijing, Shanghai, Nanjing, Guangzhou, Hangzhou, Shenzhen, Chongqing, Chengdu, Tianjin and Wuhan are among the top ten tourist destinations for the Qingming small holiday. It is worth mentioning that, affected by the early "sun escape" and long-term rainy weather, the enthusiasm of consumers in Jiangsu, Zhejiang and Shanghai postal areas has increased compared with previous years.
According to the age group, users aged 26-35 are the main force of Qingming travel, accounting for 47%. At the same time, parent-child families and students’ army are also more willing to travel, and the proportion of tourists under the age of 25 is 17%, which has a great relationship with the students’ army joining the ranks of travel in graduation season.
Zhou Bianyou’s family-oriented high-speed free boost to go on road trip’s popularity soared
As the legal holidays are only three days, tourists who don’t "fake" prefer short-distance Zhou Bianyou, and releasing the pressure of fast-paced urban life and relaxing the fatigue brought by previous work have become the travel demands of most tourists.
According to the monitoring data of Tuniu Travel Network, as of March 22nd, the number of people who booked Tomb-Sweeping Day Zhou Bianyou products accounted for about 28% of the total number of people who booked. Due to the short decision-making cycle in Zhou Bianyou, with the approaching of the Qingming small holiday, the proportion of people who book trips in Zhou Bianyou is expected to continue to increase.
From the situation of tourists’ booking, the surrounding tourists are mainly families, and the phenomenon of parent-child family traveling together is more common; The itinerary is mostly 2-3 days, which is controlled within the statutory holidays in Tomb-Sweeping Day; In terms of transportation, high-speed rail, cars and private cars are the most important means of transportation. Among them, the policy of exempting minibus tolls during Qingming holiday will continue to boost tourists’ enthusiasm around go on road trip.
As far as specific cities are concerned, Guilin, Xiamen, Zhangjiajie, Guangzhou, Zhuhai and other places are more popular in the direction of South China, and products such as "Zhangjiajie Glass Bridge-Forest Park-Tianmenshan Glass Plank Car 3-Day Tour", "Guangzhou Chimelong 2-Day Free Tour" and "Xiamen-Gulangyu 3-Day Tour" are selling well; In the direction of East China, tourists prefer Hangzhou, Wuxi, Huangshan, Shanghai, Yangzhou and other places. Many tourists have booked in advance "2-day self-driving tour of paramita Hotel in Nianhuawan, Lingshan Town, Wuxi", "3-day tour of Hangzhou-Wuzhen-Xitang" and "3-day tour of Huangshan-Hongcun" and other routes; Popular Zhou Bianyou destinations in North China include Beijing, Luoyang, Tai ‘an, Jinan, Jinzhong, etc. "Beijing Gubei Shuizhen-Gubei Zhiguang Hot Spring Resort Hotel 2-day self-driving tour", "Qufu Sankong-Taishan Shuanggao 2-day tour" and "Shandong Jinan Baotu Spring-Taishan Shuanggao 2-day tour" are generally welcomed by tourists. In the western region, Chengdu, Lijiang, Kunming, Dali, Aba and other places are popular choices for tourists. "Chengdu Giant Panda Base-Dujiangyan One-Day Tour", "Yunnan+Lijiang+Lugu Lake Two-Day Tour", "Sales of products such as Kunming-Honghe Hani Terrace-Yuanyang Terrace 2-Day Pure Play Tour continued to climb.
"Fake" long-distance tour with fire is popular in Hainan and Yunnan.
With the improvement of paid vacation system and the enhancement of Chinese people’s willingness to travel, the mode of "paid vacation+small holiday" has become the mainstream choice for long-distance tourists in holidays. This year’s Qingming small holiday is from April 6 th to 7 th. For consumers with sufficient annual leave, taking four days off from April 1 ST to 4 th can make up a nine-day holiday, or taking five days off from April 8 th to 12 th can make up a ten-day holiday, which directly brings prosperity to the long-term tourism market. According to the monitoring data of Tuniu Tourism Network, since February, many users have started consulting and booking Qingming long-distance tourism products, and the bookings of related popular products have continued to rise.
As of March 22nd, the number of domestic long-distance tour bookings has reached 25%, and the top ten popular destinations include Hainan, Yunnan, Fujian, Guangdong, Guangxi, Sichuan, Shaanxi, Shanghai, Xizang and Hunan. Flower viewing and outing have become two popular themes in domestic tours. Popular sightseeing routes include "Six-day Tour of Five Cities in East China-Wuzhen-Hangzhou-Yuantouzhu to Enjoy Taihu Lake Train", "Four-day Tour of Wuhan Shuangfei Semi-self-help" and "Six-day Tour of Nanchang-Lushan-Jingdezhen-Wuyuan-Huangling-Sanqingshan-Tengwangge".
In addition, the peach blossoms in Linzhi and the apricot blossoms in Yili may become the highlights of the spring tour market, detonating this year’s Qingming small holiday flower viewing tour. Among them, the annual Linzhi Peach Blossom Tourism and Culture Festival opened in Gala Peach Blossom Village on March 29th, and many tourists have pre-booked the products such as "Xizang Lhasa-Linzhi-Yanghu two-bedroom 12-day tour" and "Linzhi-Bomi-Lhasa Bugong-Yanghu flying 11-day tour". At the same time, many tourists choose the 30-person boutique group apricot flower special line to go to Yili, such as "8-day double flight tour of Tianchi-Sailimu Lake-Tulgen apricot flower-Nalati-Turpan-Kumutage Desert".
The popularity of outbound travel in Thailand and Japan has not diminished, and the Songkran Festival and the cherry blossom season are popular.
In addition to domestic long-distance travel, the "fake family" has also added more vitality to the outbound travel market. According to the monitoring data of Tuniu Travel Network, as of March 22, the outbound tourists who booked during Qingming period accounted for 47%, among which the outbound short-distance tour was more favored by users, accounting for 67% of the total outbound travel bookings.
Judging from the tourists’ reservation, the islands with beautiful scenery and comfortable leisure have become the holiday resorts that many tourists yearn for. Phuket, Bali, Maldives, Nha Trang, Saipan, Okinawa, Sabah, Koh Samui, Boracay and Mauritius are quite popular among tourists.
In the short-term direction of leaving the country, the Songkran Festival and the cherry blossom season have made Thailand and Japan’s tourism hot. Japan, Thailand, Indonesia, Singapore, Vietnam, Malaysia, Philippines, Cambodia, Sri Lanka and Laos are among the top ten in the popularity list. In the direction of Thailand, the sales of routes such as "Bangkok-Pattaya air ticket in Thailand+5-night 6 or 7-day local tour" and "Thailand-Bangkok-Pattaya 6 or 7-day tour" continued to rise, and many tourists took advantage of the Qingming holiday to go to the local area to experience the carnival of the festival. In the direction of Japan, cherry blossom viewing routes such as "Tokyo, Japan for 5 nights and 6 days" and "Tokyo-Osaka-Kyoto-Hakone for 6 or 7 days" are selling well, and at the same time, many tourists choose to book cherry blossom viewing routes such as "Tuniu Self-operated-Royal Caribbean quantum of the seas Shanghai-Kagoshima-Fukuoka-Shanghai for 5 nights and 6 days" departing from Shanghai on April 2.
In the long-distance outbound direction, many tourists have booked travel products in France, Switzerland, Italy, Russia, Germany, Dubai, Spain, Portugal, Turkey, Britain and other destinations, and the sales of such routes as "12-day tour of Germany, France, Italy and Switzerland", "8-day tour of Russia-Moscow+St. Petersburg" and "10-11-day tour of Australia-Cairns-Melbourne" rank high. Among them, October to April is the best travel time along the southeast coast of Australia. No matter Sydney, Melbourne, Sunshine Coast or Brisbane, there is the most abundant sunshine. Many tourists will take advantage of the Qingming holiday to seize the "tail" of the best tourist season and go to Australia for a holiday.