Li County’s Global Tourism Development Plan (2019-2030)

Li County’s Global Tourism Development Plan(2019-2030)

(Text, atlas)

Beijing Chuang Jing Tian Xia Tourism Planning and Design Institute

2019oneonemoon

eye　　record

chapter one General planning theory

the first Planning scope and planning period

the second Nature and principle of planning

Article Planning basis

chapter two Comprehensive judgment

Article 4 Upper planning analysis

Article 5 Location condition

Article 6 Context analysis

Article 7 tourist resources

Article 8 Industrial economy

Article 9 tourist market

Article 10 Looking for Difference in Benchmarking and Self-evaluation of Acceptance

Article 11 Supply diagnosis

Article 12 Global Tourism Competition and Case Study

Article 13 Breakthrough path

chapter three Strategic positioning

Article 14 Development ideas

Article 15 Development goals

chapter four Brand building

Article 16 Global brand

chapter five layout optimization

Article 17 Development pattern

Chapter vi Key project system planning

Article 18“1+2+7+3+10"Project system

Article 19 A core leading project

Article 20 twoLarge engine support project

Article 21 Seven wonderful demonstration projects

Article 22 Top Ten beautiful countryside Revitalizationproject

Article 23 Three major ecological AIDSproject

Chapter VII Product system planning

Article 24 Global tourism product system

Article 25 Smart tourism product system

Article 26 Four seasons tourism product system

Article 27 Night tour tourism product system

Article 28 Boutique tourist routes

Chapter VIII Marketing planning

Article 29 A marketing system

Article 30 “1+4+24”festival activities

Article 31 "Online+Offline" Tourism Promotion

Chapter 9 Industrial Integration and Tourism Element Planning

Article 32 Industrial integration system

Article 33 Perfect tourism elements

Chapter 10 Town and village development guidance planning

Article 34 4 Street +15 Town Development Orientation

Article 35 Characteristic tourist town/villageDevelopment guidelines

Article 36 Beautiful countryside feature wenchuang community

Chapter 11 Tourism traffic planning

Article 37 Fast-forward and slow-moving traffic system

Article 38 Seamless Connection Construction of Global Smart Public Transport

Chapter XII Public service planning

Article 39 Smart tourism project

Article 40 Tourism distribution project

Article 41 Tourist toilet project

Article 42 Tourism sanitation project

Article 43 Landscape improvement project

Chapter 13 Co-construction and sharing planning

Article 44 Cultivate a number of high-quality tourism enterprises

Article 45 Optimize a batch of leisure tourism farms

Article 46 Create a number of entrepreneurial maker bases

Article 47 Build a big e-commerce platform

Chapter 14 Protection of World Cultural Heritage and Optimization of Ecological Environment

Article 48 Protection of World Cultural Heritage in Liyang Plain

Article 49 Ecological environment protection

Article 50 Lishui Water Conservancy and Flood Control Project

Chapter 15 Reform the governance system

Article 51 Reform of comprehensive tourism management system in Lixian County

1.Promote the construction of Li county’s global tourism leading group

2.Reform of comprehensive tourism management

three.Reform of tourism statistics system

Article 52 Reform of Tourism Coordination Mechanism in Lixian County

1.Establish a joint meeting system for tourism departments.

2.Improve the comprehensive law enforcement mechanism of tourism

Article 53 Encourage the development of global tourism associations.

Chapter 16 Tourism investment and financing system

Article 54 Reform of investment and financing mechanism

Article 55 Innovation of investment and financing mode

Article 56 Investment and financing development orientation

Article 57 Global tourism attracts investment and wisdom

Chapter 17 Guarantee implementation system

Article 58 Tourism policy guarantee

Article 59 Tourism fund guarantee

Article 60 Tourism land security

Article 61 Tourism talent guarantee

Article 62 Tourism safety guarantee

Chapter 18 Three-year action plan

Article 63 Global tourism construction project library

Article 64 Three-year action plan for global tourism

The planning scope mainly covers the administrative divisions of Lixian County, with a total area of2075 square kilometers. It has jurisdiction over 15 towns (Ganxitan Town, Huolianpo Town, Wharf Shop Town, Wangjiachang Town, Jinluo Town, Yanjing Town, Dayandang Town, Mengxi Town, fuxing town, Chengtoushan Town, Huanan Town, Rudong Town, Xiaodukou Town, Guanhuan Town and Linan Town) and 4 streets (Lixia Street) And the scope of Tianjin, the urban planning area of Jinli New Town, Sanzhouyi Sub-district Office, Wangjiaqiao Sub-district Office, Xiangyang Bridge Sub-district Office, Jinyuling Sub-district Office, Xinzhou Town and Lianyuan Farm.

The implementation period of this plan is2018-2030.

Recent development stage:2018-2020, the start-up and creation stage of global tourism;

Medium-term development stage:From 2021 to 2025, the stage of global tourism improvement and development;

Long-term development stage:From 2026 to 2030, the global tourism will be upgraded and deepened.

"Lixian Global Tourism Development Plan" is a programmatic document guiding the development, construction and management of Lixian global tourism. All tourism-related constructions and related planning in Lixian should be based on this. The development, construction and operation of county tourism, tourism management and other projects should meet the requirements of this plan in principle.

Ecology firstThe principle of sustainable development; The principle of innovation leading and productive integration; The principle of development cooperation, co-construction and sharing; The principle of global overall planning and multi-regulation integration.

(1) Tourism Law of the People’s Republic of China (revised in 2018);

(2) Regulations on the Administration of Scenic Spots in People’s Republic of China (PRC) (December 2006);

(3) People’s Republic of China (PRC) Urban and Rural Planning Law (revised in 2019);

(4) People’s Republic of China (PRC) Water Pollution Prevention Law (revised in 2017);

(5) Forest Law of People’s Republic of China (PRC) (revised in 2009);

(6) Soil and Water Conservation Law of People’s Republic of China (PRC) (revised in 2010);

(7) Regulations of People’s Republic of China (PRC) Nature Reserve (revised in 2017);

(8) People’s Republic of China (PRC) Intangible Cultural Heritage Law (June 2011);

(9) People’s Republic of China (PRC) Agriculture Law (January 2013);

(10) Land Management Law of the People’s Republic of China (revised in 2004);

(11) People’s Republic of China (PRC) Environmental Protection Law (implemented in January 2015);

(12) Law of People’s Republic of China (PRC) on the Protection of Cultural Relics (revised in 2017);

(13) People’s Republic of China (PRC) Food Safety Law (revised in 2018);

(14) People’s Republic of China (PRC) Wildlife Protection Law (revised in 2018);

(15) People’s Republic of China (PRC) Water Law (revised in 2016);

(16) Convention for the Protection of Intangible Cultural Heritage (2006) …

(1) Measures for the Administration of Culture and Tourism Planning (promulgated by the Ministry of Culture and Tourism in 2019);

(2) Code for Planning of Scenic Spots (GB/T 50298-2018) (standard of the People’s Republic of China);

(3) china forest park landscape resources grade evaluation (GB/T 18005-1999) (standard of the People’s Republic of China);

(4) Measures for the Administration of Tourism Development Planning (Order No.12 of the National Tourism Administration on October 26th, 2000);

(4) General Principles of Tourism Planning (GB/T 18971-2016);

(5) Classification, Investigation and Evaluation of Tourism Resources (GB/T 18972-2017);

(6) Classification and Evaluation of Quality Grades of Tourist Areas (spots) (GB/T 17775-2003) (revised in 2016);

(7) Classification and Evaluation of Quality Grades of Tourist Toilets (GB/T 18973-2016);

(8) Travel Agency Regulations (Order No.550th of the State Council in January 2009);

(9) Classification of Tourist Resorts (GB/T 26358-2010);

(10) Code for Construction and Operation of National Ecotourism Demonstration Zone (GB/T 26362-2010);

(11) Standard for Urban Land Classification and Planning Construction Land (GB50137-2011) (standard of the People’s Republic of China);

(12) Regulations on Wetland Protection and Management (revised in 2017).

(1) the Central Committee of the Communist Party of China the State Council’s Opinions on Adhering to Priority Development of Agriculture and Rural Areas and Doing a Good Job in Agriculture, Countryside and Farmers (January 3, 2019);

(2) Opinions of the State Forestry and Grassland Bureau on Promoting the Development of Forest Health Industry (Lin Gaifa [2019] No.20);

(3) the Central Committee of the Communist Party of China the State Council’s Opinions on Implementing Rural Revitalization Strategy (January 2, 2018);

(4) Opinions on Accelerating the Construction of Ecological Civilization by the Central Committee of the Communist Party of China and the State Council (Zhongfa [2015] No.12);

(5) Guiding Opinions of General Office of the State Council on Promoting Global Tourism Development (Guo Ban Fa [2018] No.15);

(6) Notice of the National Tourism Administration on the Establishment of a National Tourism Demonstration Zone (LJF [2015] No.182);

(7) Notice of National Tourism Administration on National Tourism Standardization Development Plan (2016-2020) (LJF [2016] No.48);

(8) Notice of the National Tourism Administration on Printing and Distributing the Guidelines for the Creation of Global Tourism Demonstration Zones (Lvfa [2017] No.79);

(9) Decision of the CPC Central Committee and the State Council on Winning the Fight against Poverty (November 29, 2015);

(10) Several Opinions on Strengthening the Reform of Cultural Relics Protection and Utilization issued by the State Council of China (October 9, 2018);

(11) Guiding Opinions of the Ministry of Culture and the Ministry of Finance on Promoting the Development of Characteristic Cultural Industries (No.28 [2014] of Wen Chan Fa);

(12) Notice of the National Tourism Administration on Printing and Distributing the Action Plan of Rural Tourism Poverty Alleviation Project (LJF [2016] No.121);

(13) Since 2016, the National Tourism Administration, together with various departments, has successively issued a number of tourism policy documents, such as Travel Agency Regulations, Several Opinions on Promoting the Development of Self-driving Travel, Opinions on Deepening the Reform of Tour Guide System and Strengthening the Construction of Tour Guide Team, Guiding Opinions on Vigorously Developing Sports Tourism, Opinions on Promoting Study Travel for Primary and Secondary School Students, etc.

(14) Implementation Opinions of Hunan Provincial People’s Government on Promoting Tourism Reform and Development (Xiang Zhengfa (2015) No.28);

(15) Notice of Hunan Provincial Tourism Bureau on Printing and Distributing the Work Plan for Creating a Global Tourism Demonstration County in Hunan Province (November 2016);

(16) Hunan Provincial People’s Government of Hunan Provincial Committee of the Communist Party of China "Opinions on Implementing the Rural Revitalization Strategy and Opening up a New Situation in the Work of Agriculture, Countryside and Farmers in the New Era" Xiangfa [2018] No.1;

(17) Opinions of Changde Municipal People’s Government on Further Promoting the Development of Tourism Industry (Chang Fa [2011] No.1);

(18) Opinions of Changde Municipal People’s Government on Accelerating the Construction of Modern Agricultural Demonstration Zone (Chang Fa [2014] No.5) …

Master Plan of Tourism Development in Hunan Province (2017-2035);

Hunan provinceThe 13th Five-Year Tourism Development Plan (2016-2020);

Planning of Dongting Lake Ecological Economic Zone (2014-2020);

"Changde City Tourism Development Master Plan (2016-2025);

Changde cityThe 13 th Five-Year Plan;

Master Plan of Jinli New Town in Changde City, Hunan Province (2016-2030);

Lixian TourismOutline of the 13 th Five-Year Development Plan;

Lixian county"Thirteenth Five-Year Plan for Transportation Development";

"Li County Tourism Development Master Plan (2011-2025);

Master Plan of Lixian Industrial New Town (2014-2030);

The overall planning of Lixian county (2006-2020);

The overall land use planning of Lixian County (2016-2020) (revised in 2016);

The overall planning of Lixian Economic Development Zone (2011-2020);

"Lixian village system planning (2007-2020);

The special planning of urban green space system in Lixian county (2009-2020);

Master Plan of Chengtoushan Site Tourist Area in Lixian County, Hunan Province (2012-2025);

"Chengtoushan Tourist Attractions Create a Country"Master Plan of 5A-level Tourist Attractions (2017-2025);

Master Plan of Peng Qinyan Tourist Area in Lixian County (2011-2025);

Tiangong Mountain Forest Park Tourism Master Plan (2017-2025);

The overall development planning scheme of beautiful valley in lizhou (2014）》；

Master Plan of Qinshan Tourism Ecological Park (2017）》。

Outline of Yangtze River Economic Belt Development Plan-building a pattern of "one axis, two wings, three poles and multiple points";

Planning of Dongting Lake Ecological Economic Zone-building "five cores and five axes" and cultivating central cities such as Tianjin and Lishui New City;

New Urbanization Planning of Hunan Province-Accelerate the construction of Jinli New Town, and build 20-50I small cities in 2020;

Master Plan of Tourism Development in Hunan Province—— Create a "Dongting Lake in the World" Dongting Lake holiday tourism destination;

"Changde City Master Plan (2016-2025)-Take Tianjin-Lixian as the sub-central city of Changde;

"Changde City Tourism Development Master Plan (2016-2030)-Building a global Taohuayuan tourist destination;

The strategic planning of Jin-Li urban development in Hunan Province (2005)-building an important central city with outstanding historical, cultural and commercial characteristics in the border areas of Hunan and Hubei;

Master Plan of Jinli New Town, Changde City, Hunan Province—— Construct the development pattern of "one axis, one belt, one city and five towns" in Tianjin and Lijiang;

The 13th Five-Year Plan of Lixian Tourism—— Construct the overall tourism pattern of "one heart, one circle, three belts and four districts" in Lixian County;

Land Use Planning of Lixian County—— Strictly implement the spatial control of construction land in Lixian County;

"Li County Village System Planning"-Building a spatial development pattern of "one heart, four pairs and three axes" open village and town system.

Based on the comprehensive interpretation of the upper-level planning at the regional, city and county levels, combined with the actual needs of the development of Jinli New Town, the urban nature of Jinli New Town determined in this master plan is the fifth largest central city in Dongting Lake area, the central city in Lishui River basin, and a modern livable new city with integrated production and city. Combined with the positioning and development direction of Lixian in the Yangtze River Economic Belt, Dongting Lake area, Lishui River basin and Changde City, it lays a foundation for the development of Lixian’s global tourism. At the same time, in the process of developing global tourism, Lixian county strictly implements the orientation and development requirements of Lixian county’s upper planning, such as land use and tourism "Thirteenth Five-Year Plan".

Jiuli Gateway, on the west bank of Dongting, is located at the intersection of Hunan and Hubei; Extending in all directions, the three-dimensional traffic pattern of water, land and air has gradually taken shape; Located in Dongting Lake Tourism Circle and Great Xiangxi Tourism Circle; The fifth pole of Dongting Lake, Lishui Central City, is a strategic place for Hunan to participate in the economic development of the Yangtze River.

Lixian County is named after the Lishui River running through its territory. Lizhou has a long history, and clans and tribes lived here 9,000 years ago. It has a long history. According to historical records, the history of Lizhou has exceeded 2,000 years, starting in AD.From 555 to 1913, Li County and Tianjin City in the Lishui River Basin have been the seat of government, state and county governments for 1400 years, and they are important political, economic and cultural centers in the Lishui River Basin. A long history breeds profound city culture, ancient city culture, historical heritage culture, pastoral culture, geographical products culture, landscape culture and characteristic food culture.

Lixian county belongs to the transition zone from Dongting Lake Plain to Wuling Mountain, which is divided into ecological resources, cultural resources, rural agricultural resources and other industrial resources.By investigating and combing the tourism resources of Lixian county in four main categories, 25 subcategories and 231 representative resources, it can be analyzed that Lixian county is a county with large cultural resources and agricultural resources, and its cultural resources are second to none in Hunan and even the whole country in terms of richness and value, occupying absolute advantages; Secondly, the advantages and development potential of rural agricultural resources are very great.

The tourist attractions in Lixian county are multi-graded, mainly based on natural resources.There are 6 scenic spots of "National Brand Name" resources. As of 201nineyear10Month, Lixian CountyA-level scenic spotfourAmong them, countries2 4A-level scenic spots; 1 national wetland park and 1 provincial forest park; 1 wetland nature reserve.

Lixian county has a profound cultural heritage, among the key cultural relics protection units in the whole region:16 national key,sevenAt the provincial level,28 municipal key points. Its number is the first in Hunan Province and the sixth in China.

Liyang Plain is not only a part of the middle reaches of the Yangtze River, but also a relatively independent geographical unit. The superior natural geographical environment has made brilliant ancient civilizations. At present, thirteen prehistoric sites are well preserved, and the chronological and genealogical structure of archaeological culture is clear, which is rare in the whole country. The prehistoric sites in Liyang Plain provide a unique witness for the occurrence and spread of the rice nation and rice farming civilization that has continued to this day.

According to the Standard of Classification, Investigation and Evaluation of Tourism Resources(GB/T18972-2003) to evaluate the scores and select high-quality tourism resources in Lixian County, among which there are two special-grade tourism resources, Chengtou Mountain Scenic Area and Liyang Plain prehistoric sites. Excellent tourist resources include Lizhou Ancient City Scenic Area, Pengshan Scenic Area, Lizhou Confucian Temple, Duoanqiao, Huawa Temple Tower, Feiyun Tower, Xi Mo Chi, Songzhu Bridge, Jiuli Chu Tomb Group, Bajiaojing, Yujia Paifang, Tiangong Mountain Forest Park, Jiashan, Taiqingshan, Huanhuai National Wetland Park and Beimin Lake Wetland Nature Reserve (Beimin Lake, Songlu Lake, Yangjia Lake). There are 27 karst caves in Lishui Scenic Belt, Tongxi Mountain Villa, Manyuanchun Farm, Qinshan Temple, Yanzhou and Xingzishan, which shows that Lixian County is rich in tourism resources with high quality and great development potential.

From the spatial distribution of regional tourism resources, the tourism resources in Lixian county are mainly distributed in three large areas: the central area with Lishui as the main axis and the county as the center, which is dominated by human resources, and the cultural heritage of national security units is mainly concentrated in this area; The western region of Lixian County is dominated by ecological and natural tourism resources, and the main resources are Taiqingshan, Tiangong Mountain and Wangjiachang reservoirs. The eastern area of Lixian County is characterized by typical water scenery, and the main resources are Songlu Lake, Qili Lake and Jiashan, etc. The overall spatial concentration is good.

Ten wonderful selling points of resources: the birthplace of rice.-Liyang Plain; Chengtou Mountain, the earliest city in China; The ancient state capital of the Millennium-the ancient city of Lizhou; Qili Lake, the pearl of Dongting Water Town; Turpan in the south of the Yangtze River-Luzhou grape; Two provinces and three boundaries-Taiqingshan; Millennium tribute tea-double green shoots; Eastern love legend-Meng Jiangnv; The essence of intangible cultural heritage-The boatman’s bugle in Lishui, the drum and basin songs of Jing Hexi and Lizhou、Fishing drum shadow play; Millennium agricultural Zen ancient temple-Qinshan Temple.

① On the basis of comprehensive evaluation of superior resources, this paper puts forward six key directions for the future utilization and development of superior resources in Lixian County: innovation and liveliness of heritage cultural resources; ② Leisure scenes of cultural resources in the ancient city; (3) Interesting multi-lake water system; ④ Vacation of mountain ecological resources; ⑤ The rural tourism resources are idyllic and refined; ⑥ The functional combination of characteristic industrial resources and tourism.

Lixian’s overall economic situation is good, ranking among the best in Changde, and its industrial structure is gradually optimized.

The economic situation of the primary industry: modern agriculture is accelerated, and the characteristic agricultural industry in Lixian County is cultivated, and it is gradually scaled, standardized, branded and marketized; The economic situation of the secondary industry: the internal structure has been gradually adjusted and optimized, and the number of high-tech enterprises and high-tech industrial enterprises has increased significantly, accelerating the promotion of new industrialization; Economic situation of tertiary industry: the tertiary industry is developing rapidly, the tourism market is developing healthily, and the advantages of backwardness are obvious.

Analysis of township economy: the characteristic industries of towns in the whole region have obvious advantages.The pattern of "one town, one product" has gradually taken shape.

Summary: Lixian County is a big agricultural county. From lakes and water towns, Liyang Plain, to the northern hills, and then to the mountainous topography, each township has its own main characteristic industries and famous specialty products, which lays a good foundation for the development of tourism in Lixian County. At the same time, in the future planning, it is necessary to deeply study and excavate the industrial characteristics, tourism characteristics and agricultural products characteristics of each township, and combine them with rural revitalization and beautiful countryside to form a town with one product.

Tourism has become an important part of people’s daily life, and China’s tourism industry has entered the era of mass tourism. The structural upgrading of tourism, changes in tourism consumption patterns and diversified tourism hotspot markets are becoming an important force to promote the upgrading of tourism consumption. Parent-child tour, study tour, go on road trip, sports.+Tourism, recreation and health tourism have become hot spots in the tourism market.

According to the existing traffic and the planned traffic pattern in the future, it can be judged that the target market of Lixian County is divided into Hunan Province as the basic tourist market and the diverted tourist market, and the most important domestic target market should be locked in the surrounding cities with Hubei as the mainstay, and the Yangtze River Delta and Pearl River Delta urban agglomerations along the coast.

Benchmark the Implementation Measures for Acceptance, Identification and Management of National Global Tourism Demonstration Zone (Trial) and the Acceptance Standard of National Global Tourism Demonstration Zone (Trial) (2019yearthreemoononeMinistry of Culture and Tourism of Japan), the creation of a global tourism demonstration zone in Lixian scored as follows659Points, there is still a certain gap from the successful creation, which needs to be optimized and improved in the following aspects:

①Create distinctive and innovative tourism elements, improve public services and infrastructure to meet the individual needs of tourists;②Attach importance to the construction of global tourism standardization, build a tourism big data center, and establish a global tourism monitoring and command platform."Tourism?+Internet "realizes intelligent services and facilities, and provides personalized services for tourists by intelligent means to meet the personalized customization of tourists;"③Creating Unique Tourism in Lixian County by Diversified Marketing MethodsIP;④Innovating mechanism system, strengthening institutional innovation, improving leadership mechanism and tourism coordination mechanism, and strengthening comprehensive tourism management;⑤Improve the multiple security systems such as finance, system, mechanism, talents, safety and marketing.

From tourism products, tourism festivals, andBased on the six elements of "food, shelter, transportation, travel, shopping and entertainment", this paper analyzes the elements of tourism industry in Lixian County: generally speaking, the tourism industry in Lixian County is weak, small in scale and backward in infrastructure; There is a lack of mature tourism products, a small number of scenic spots and the overall quality of tourism products is not high. The enterprise system of catering, accommodation, shopping and entertainment with characteristics, quality, brand and agglomeration and excellent service has not yet been formed, and it lacks unified planning and management. Among them, the variety of tourist shopping goods is single and lacks packaging, which fails to meet the needs of tourists; The internal traffic structure fails to show the advantages of waterway, and the traffic system needs to be improved globally. The construction of tourism public service system is incomplete, so the local government needs to optimize the global tourism environment and improve the towns./At the same time, the elements of street industry will cultivate and enhance the quality of tourism service and marketing awareness of the whole people, and promote the development of tourism in Lixian County.

Analysis of concurrence between Lixian county and its neighboring counties;Through the analysis and comparison of competition and cooperation between Lixian County and surrounding counties, we can know that Lixian County is in a dominant position in the surrounding counties, occupying an important position in the whole tourism circle around Dongting Lake, and has world-class unique tourism resources with high value and quality and great development potential. In terms of tourism resources, Lixian County is rich in resources and hasWith the natural resources of "mountain, water and lake", the prehistoric cultural sites in China and the cultural resources of many cultural relics, Chengtou Mountain can be called "the ancestor of China and the source of rice in the world; In terms of location conditions, Lixian is an important place bordering Hunan and Hubei, and it is located in the golden tourist artery connecting Hunan and Hubei with the Three Gorges of the Yangtze River-Jingzhou Ancient City-Taohuayuan-Zhangjiajie. Lixian county can give full play to its unique resource advantages and location advantages, and combine the complementary resources of surrounding districts and counties to create an internationally renowned tourist destination.

Comparative analysis of prehistoric culture in the plain of the Yangtze river basin;The evidence chain of civilization development of prehistoric sites in Liyang Plain, represented by Chengtoushan and Pengtoushan, is clear and complete, and has outstanding value. It is unique among other prehistoric cultural sites in the Yangtze River basin. It represents a relatively independent civilization process in the middle reaches of the Yangtze River, is an outstanding example of the development of prehistoric moat settlements to city buildings, shows the great changes that have taken place in the development stage of prehistoric society, and lays a foundation for the civilized tradition of oriental cities. It is the origin of rice farming in China and the center of the spread of prehistoric civilization in the south.

County-level global tourism development model:①Leading scenic spots drive: leading scenic spots drive the integrated development of local tourism, promote the integration of tourism and related industries, and promote local economic and social development;(2) the development of the whole scenic spot: plan, construct, manage and market the whole area as a big scenic spot; (3) Characteristic resource-driven type: based on the high-quality natural and humanistic tourism resources prevalent in the region, with distinctive ethnic and folk culture as the soul and comprehensive tourism development as the path, promote the combination of natural resources and ethnic cultural resources, promote the development of regional tourism and form a characteristic tourism destination; ④ Innovation-oriented development: Innovation-oriented development refers to an innovative development situation in which tourism product innovation, product combination innovation and marketing innovation, etc., based on innovation, detonate the global tourism economy and pay attention to the adaptation of resources to local conditions.

Reference of Taiwan Province Cultural and Creative Industry;① Agriculture+Cultural Creation: Taiwan Province has upgraded from exquisite agriculture to leading global cultural and creative agriculture in agricultural development, transforming agriculture with cultural and creative means to perfectly present agricultural production, life and ecology. ② B&B+Wenchuang: After years of development and social interaction, Taiwan B&B has formed a pattern of integration with local humanities, natural landscapes and ecological features, and has become a part of rural tourism culture. ③ Gourmet+Wenchuang: Excellent Taiwan Province restaurants, whose understanding of food has risen to the level of craft aesthetics, that is, they pay attention to the nutritional taste of food and the shaping of ritual sense of food space, and express their pursuit and perception of life through cross-border food creativity. ④ Characteristic cultural and creative industrial park: By transforming abandoned factories, warehouses, old villages, etc., it has become a new cultural and creative industrial park, integrating various cultural and creative enterprises in Taiwan Province, and has become the most important cultural and creative industrial incubator in Taiwan Province at present.

Lessons from smart tourist cities;Singapore Tourism Promotion Board was established in 1964 to lead and promote the development of tourism in Singapore. In 2006, the "Smart Country 2015 Plan" was launched, and the development concept of "building a smart country" was established, and the development strategy of "transforming from a traditional city country to a smart country" was fully implemented. The upgraded version of the "Smart City 2015" plan and the 10-year plan of "Smart Country 2025" are about to open. "This is the world’s first blueprint for a smart country, and Singapore is expected to become the world’s first smart country."

Smart tourism traffic reference:The Swiss public transport system, which consists of railways, postal buses, cruise ships and sightseeing cable cars, covers all cities, villages and scenic spots throughout Switzerland. Tourism traffic relatedAPP, 3D real-life map and Swiss easy "slow" travel system provide a good guarantee for the smart tourism transportation system. The timetable of the train is precisely connected with the timetable of the postal bus system, the cruise ship on the lake, the mountain train and the cable car, so that tourists can use different means of transportation seamlessly, safely, efficiently and conveniently throughout Switzerland.　

summarizeThe development of smart tourism in Lixian county should strengthen the overall layout and actively build a smart tourism system to"Smart City", "Smart Tourism" and "Smart Transportation" promote the integration of the global tourism industry, give full play to the pilot role of national smart cities, and draw successful experiences from the relatively mature smart city development models at home and abroad in combination with the innovative development strategy of Jin and Li.

The development of global tourism in Lixian county should grasp its own characteristics, base itself on the basic status quo, give full play to its own superior resource conditions, actively learn from the excellent cases of global tourism development model and innovative development breakthroughs, and build a global tourism demonstration county.

opportunityAdvantages:da xiang xi / west hunan+Large-scale regional linkage between the two lakes; The world’s top cultural brands(The origin of world rice civilization, the origin of urban civilization in China, and the earliest embodiment of urban wisdom in China);Good economic foundation; The prototype of smart city construction has emerged; Research study+parent-child+sports+self-driving market is booming.

difficult position:: Challenges:How can an excellent culture with a long history be materialized and expressed to the world? How can the prosperity of global tourism shine brilliantly and make tourists yearn for it? How to build and share the deep integration of new formats to benefit many parties? How to establish a flexible system and mechanism to give vitality to the market? How to implement the strategic opportunity of rural revitalization,letMore effective?

Breakthrough path:Leading the great cultural innovation in Liyang Plain; Create a regional service wisdom center; Constructing the core tourism brand of Lixian County; Promote the great integration of culture, agriculture, industry and tourism industry; Promote the revitalization of the whole rural area of Lixian County; Integration and innovation of tourism management platform.

gripThe development opportunities of "Yangtze River Economic Belt", "Dongting Lake Economic Zone" and "Jin Li Rong Cheng" are based on the general requirements of promoting the optimization of the industrial structure of the county, improving the people’s happiness index and the structural reform of the tourism supply side, taking the overall development of the whole region as the overall direction, and taking "multi-regulation integration" and "+Tourism ","tourism "+Under the guidance of "Daocheng Lizhou", the world’s top cultural brands (the origin of the world’s rice civilization, the birthplace of China’s urban civilization, and the earliest embodiment of China’s urban wisdom) are taken as the core, and the four major resources of "ecology, culture, countryside and industry" are comprehensively integrated, with "Daocheng Lizhou" as the global tourism brand, "the world’s ancient Daocheng cultural and leisure tourism destination" as the overall positioning and "garden city life" as the goal.+Wonderful demonstration drive+Rural pastoral quality+Context of global life+Global tourism intelligence "development model, building"11236In the new pattern of global tourism development, we will enlarge and strengthen the site study tour, recreation holiday tour, life experience tour and pastoral cultural creation tour, and integrate them into new formats such as car camp, low-altitude tourism, sports, film and television literature and art. Through the linkage of the two cities, the interaction between urban and rural areas and the integration of culture, agriculture and tourism, we will strive to build Lixian into a world heritage tourism city model, an internationally renowned cultural tourism destination, a national global tourism demonstration county and a new business card of Dongting Lake eco-tourism, and make its global tourism unique development.

1. Overall development ideas

World Ancient Daocheng Cultural Leisure Tourism Destination

2. Core concept

Rural city life

(The city in the countryside, the countryside in the city)

Ancient rice-growing city life

Leisure life in ancient ancient cities

The pastoral wisdom life in the modern future

3. Development strategy

Big brand building strategy; Region-wide linkage strategy; Industry-wide integration strategy; All-market marketing strategy; Quan Zhihui service strategy

4. Development mode

Driven by the core faucet+Wonderful demonstration drive+Rural pastoral quality+Tourism of life scenes+Global tourism intelligence

5. Browse mode

Air tour+Greenway tour+River fork tour+Line series connection

1. Overall objective

World Heritage Tourism City Demonstration, International Famous Cultural Tourism Destination, National Global Tourism Demonstration County, Dongting Lake Eco-tourism New Business Card

2. Stage objectives

tablethree-1 Stage goal

3. Market positioning

table3-2market positioning

4. Market objectives

With the development of global tourism in Lixian County and the promotion of major scenic spots, rural tourism, cultural tourism and self-driving camp tourism projects or formats, the global tourism industry will advance steadily. Predict the number of tourists2021The year will reach1249.6Ten thousand people,2025The year will reach2090.53Ten thousand people, by the end of the planning.2030The annual reception number is expected to reach.3215.99Ten thousand person-times, the comprehensive tourism income is expected to reach.866.55100 million yuan.

Option 1: 　　　　　　　　　　　　　　　　(World) Ancient Daocheng(Huaxia) Xinlizhou

Option 2: 　　　　　　　　　　　　　　　　　　　　　　World daochengLi is so wonderful

To buildWith the brand of "Chinese city ancestor and world rice source" as the core goal, we should tap the elements of rice composition and urban civilization and create two major brands.IPImage.

table4-1 IPImage application

Referring to the "Thirteenth Five-Year Plan" of Lixian tourism, based on the future development of Jin-Li financial city and the overall development direction of global intelligence, the global space of Lixian county is optimized and constructed.The 11236 global spatial pattern of "one core, wisdom overall planning, one ring line, characteristic focus, vertical and horizontal corridors, regional linkage, three plates, key support, six themes and coordinated development".

One core——Lizhou Smart City Tourism Core

One ring——Prehistoric rice composition Ming tourism ring

Lianglang——ShuilangLishui Golden Ecological Corridor, Land Corridor and Jingyang Ancient Road Jingchang Ecological Corridor

Three major plates——Urban civilized tourism plate, mountain ecological holiday plate, Dongting water town leisure plate

Six functional areas——Mountain Kangyang Resort [Chashan Cave Valley]、[Forest Wetland] Landscape sports and leisure area、[Fragrant Flowers and Fruits] Country Happy Experience Zone、[City Dawn] Core Cultural Experience Zone、Pastoral Ecological Demonstration Zone [Right Bank of Lishui]、[Dongting Pearl] Mengli Watertown Recreation Area

tablefive–onefunctional division

Lixian county will rely on it in the futureThe global key project system of "one core leader, two engine supports, seven wonderful demonstrations, three ecological AIDS and ten rural revitalization" focuses on detonating the domestic and foreign tourism markets.

tablesix– one　“1+2+7+3+10"Project system table

The prehistoric sites in Liyang Plain are represented by Chengtou Mountain, Pengtou Mountain and Bashidang Site.13The earliest ancient city, the earliest moat, the earliest paddy field and irrigation facilities, the earliest earth-enclosed moat settlement, and the earliest high-rise building site in the wilderness have been discovered in the national key cultural relics protection units. Their existence shows the continuous evolution of prehistoric culture in Liyang Plain and the diversity of remains, which are rare in the whole country, and are of great research value to the origin history of Chinese civilization and even the world civilization.

With prehistoric civilization life as the source theme and Chengtoushan National Archaeological Site Park as the core tourism leader of Lixian County, it will become a world-class cultural tourism destination.

-Prehistoric Civilization Life-Chengtoushan National Archaeological Site Park

Project Orientation: World-class Cultural Tourism Destination of Sites

Target Orientation: National Heritage Cultural Park, National LevelAAAAA-level scenic spot and demonstration base of urban civilization research.

Project location: Chengtou Mountain Scenic Area

Development ideas: Supported by the construction of Chengtoushan New Town, based on upgrading the core site of Chengtoushan, with the research of urban civilization as the core, with the support of leisure tourism and holiday to enhance the comprehensive value of the plot, and with the characteristics of cultural experience, a world-class site cultural park with theme parks, theme research, theme hotels, theme landscapes, theme agriculture and cultural performances as the mutual support will be built.

Functional zoning: looking for a city-Road of urban civilization, time record-Passing through the ancient city experience park, ploughing and reading record-Colorful Daoxiang Agricultural Park, Lohas Record-Ancient Wisdom Life Park.

Project composition: large-scale live performance show,VR Panoramic Urban Civilization Theme Research Tribe, Paddy Field Science and Technology Exhibition Hall, Myth Development Paradise, Ancient Market, Daoxiang Family B&B, Hulu Wisdom Restaurant, Ancient Hemp Clothing Store, VR Ancient Hunter Visual Hall, Chuanfu AI Interactive Experience Hall, Stone Tools 3D Handmade Workshop, etc.

Relying on the core resources of the two civilizations, we will enter the ancient city life from prehistoric civilization life and move towards the smart garden city life now and in the future. With urban civilization and rice civilization as the engine support, we will undertake the life line of prehistoric civilization to"civilization+"Life" is the highlight, and "prehistoric life" is built around the formats of research, leisure and entertainment.+Ancient city life+Intelligent life+The "study corridor" system has formed two engine support projects for Lixian’s global tourism.

Project orientation: a compound cultural tourism destination with the ancient city culture as the core, tourism and leisure as the mainstay and the cultural atmosphere of Lizhou.

Target orientation: country4A-level scenic spots and regional smart travel distribution service centers

Project location: Lixian urban area

Development ideas: do a good jobIn 1400, the preparation for the application of Lizhou ancient city as a national historical and cultural city was based on the cultural context of "ancient → present", and the great advantages of county-level cities in integrating prehistoric civilization and Millennium state culture were explored. Relying on the resources of Lishui water area, Confucian temples, ancient city walls, Duoan Bridge and other resources, the theme was "Lizhou smart ancient city urban life" and the theme was "from ancient architectural wisdom to today’s smart life to the future" The ancient city of Lizhou not only undertakes the functions of residents’ life and shopping in Lixian city, but also undertakes the services of global distribution, culture and leisure, so as to jointly build it into a historical and cultural city with complex cultures such as cultural exposition, cultural leisure, cultural entertainment, ecological space, restoration and protection of the ancient city.

Wisdom embodiment: the wisdom building of the ancient city and the display of intangible wisdom.

Functional partition: one ring-Expo ring of ancient city ruins; Four sections-the historical and cultural leisure area of the ancient city, the experience area of folk customs in Lizhou, the comprehensive service area of cultural tourism and commerce, and the leisure area of natural ecological life.

Project Composition: Global Tourism Distribution Center Project and Confucian Temple.-Nanmenzhou Wenlv Comprehensive Holiday Project, Lipulou Historical and Cultural Leisure Experience Project, Intangible Cultural VR Creative Art Street, Waterfront Street, Ancient City Cultural Waterfront Leisure Street, Happy City Herui Happy City, Jingcui Street Liyuan Commercial Pedestrian Street, Lizhou Yunfu Ecological and Cultural Corridor, Baihe Yunshan Green Wetland Garden, etc.

Project orientation: a well-known scientific and technological tourism destination in China

Target positioning: national levelAAAA-level scenic spots, demonstration bases for the construction of scientific and technological cities, demonstration bases for scientific and technological research, and quality education bases for young people.

Project Location: Jinli New Town Area

Development idea: Relying on the development strategy of Jinli New Town, combining the cultural and resource characteristics of Lixian County and Tianjin City, and using scientific and technological techniques, we will build a cultural tourism complex with the theme of future cities, and finally build a scientific and technological tourism urban space integrating urban exhibition, scientific and technological popularization, tourism and vacation, cultural exchange, cultural and creative arts, commercial activities, e-commerce incubation and other functions.

Functional zoning: future city Expo space, smart life and leisure town, creative traffic travel space.

Project composition: Jinli New Town Urban Planning Museum, Future Science and Technology Experience Museum, Art Exhibition Hall, Library, Museum, Culture and Art Conference Center, Cultural and Creative Center, E-commerce Incubation Center, Flying Ballscreen Cinema, Science and Technology Intelligent Living Resort, Light and Shadow Food Star Street, Intelligent Rail Transit, etc.

Project orientation: Prehistoric civilization experience, rice composition experience and pastoral rice vacation in Liyang Plain.

Target orientation: international rice composition communication and research destination

Project location: Chengtoushan Town, Huanan Town and Mengxi Town.

Development ideas: China.→ The rice road in Southeast Asia starts from Liyang Plain in the middle and lower reaches of the Yangtze River in China, passes through Guangdong and Guangxi, and reaches the southeast coastal area of China. Select representative, well-known and valuable site cultural resources from many prehistoric cultural sites in Liyang Plain, rely on the water conservancy trunk canal and national highway G207, and form a series connection with the world urban civilization sites park. With the theme of "Liyang Plain, the origin of rice farming", while protecting the prehistoric civilization sites, combined with the new format, through the development model of "prehistoric civilization sites+characteristic theme camps+…", we will combine water and communication. Create a multi-functional research corridor for rice composition in Liyang Plain, which integrates rice composition experience, pastoral holiday camp, research camp, characteristic water conservancy experience and characteristic transportation experience.

Functional partition: prehistoric rice composition camp, intelligent transportation fun experience camp, agricultural creative experience camp, and rice farming pastoral slow life camp.

Project composition: international rice source exchange camp, pottery textile skill camp, stone tool science and technology art camp, prehistoric civilization archaeological camp, urban aristocratic life camp, rice world cartoon camp, original delicious handicraft camp, science and technology farming and reading wisdom camp, Tianju Yangxin holiday camp, rice farming.LOHAS camp, wild luxury ancient art holiday camp

Project orientation: a boutique holiday experience destination featuring tea culture and pastoral culture.

Target orientation: National tourist resort, China rural tourism and new rural construction demonstration site.

Project location: Ganxitan Town, Li County

Development idea: Taiqingshan elevationIt is 1019 meters, the highest mountain in Lixian County. Relying on the ecological resources rich in negative oxygen ions in Taiqingshan, the tea industry resources of "double green shoots" in Taiqingshan, the cultural resources of green tea handcrafting skills, the resources of Taiqing Canyon, valley pastoral and rural villages, the development model of "tea travel on the mountain+adventure camping on the mountainside+pastoral living under the mountain" will be constructed, and the leisure activities of tea travel, adventure rafting and RV camping will be created.

Wisdom embodiment: wisdom water conservancy and wisdom tea processing.

Functional zoning: Taiqing Tea Travel Recreation Board, Beautiful Valley Pastoral Recreation Board, Taiqing Valley Outdoor Exercise Board.

Project composition: Tea Culture Theme Resort Hotel, Taiqing Bud Tea Processing Experience Wisdom Demonstration Base, Taiqing Mountain treatment of tea Kangyang Base, Tea Exhibition Platform, Colorful Pastoral Community, Taiqing Valley Drifting, Taiqing Mountain Canyon Campsite, Taiqing Mountain Tour Highway, etc.

Project orientation: mountain-Water-continent-temple as an ecological leisure holiday destination.

Target orientation: country5A-level scenic spots and national forest health base

Project location: Linan Town, south bank of Lishui River.

Development ideas: Relying on resources such as Pengshan, the scenic spot in Lizhou, Qinshan Temple, the ancient temple of the Millennium, and Yanzhou Island, an ecological paradise, we will firmly grasp the country.Pengshan Scenic Spot, a 4A-level scenic spot, is famous for its opportunity to develop resources such as Qinshan Temple and Yanzhou. With the brand of "Shanshuizhou Temple and Tourist Resort", each scenic spot has its own unique selling points. The mountain-Pengshan Scenic Spot featuring "Pengshan Love", the temple-Qinshan Temple Scenic Spot featuring "Agriculture, Zen and Health" and Zhouzhou Scenic Spot featuring "Leisure and Vacation" are shared by three scenic spots.

Wisdom embodiment: the wisdom life of farming and Zen

Functional zoning: Pengshan Forest Resort Plate, Qin Shan Nong Zen Kangyang Plate, Yanzhou Water Leisure Plate.

Project Composition: PengshanHuajiantang, Qinshan Temple, Qinshan Village, Buddhist Hall, Agricultural Zen Field, Outdoor Camping Paradise, Siwang Temple, Hanging Garden, Amusement Experience Garden, Fruit Picking Garden, 520 Love Ladder, Leiming Ancient Cave (Wine Cellar), Inscription Forest, Viewing Platform, etc.

Project orientation: the destination of forest health movement

Target orientation: National Forest Park,AAAA-level tourist attractions, original ecological forest recreation resorts and forest recreation demonstration bases.

Project location: northwest of Lixian County, Hunan Province, by the Laishui River, reaching Jinluo Town in the southeast, adjacent to the original Zhakou Township in the northwest, adjacent to Wangjiachang Reservoir in the south, and adjacent to Songzi City in the south of Hubei Province in the north.

Development ideas: enrich the forest sports sightseeing experience by day tour and night tour, increase outdoor recreational sports products such as forest cycling, mountain hiking, cave exploration and temple blessing, enrich the forest tourism format, and focus on creating leisure sightseeing projects and sports recreational projects, so as to make Tiangong Mountain a leisure sports recreational experience destination.

Functional zoning: ecological secret forest sightseeing area, forest outdoor adventure sports area, and natural forest health care area.

Project composition: forest experience center, military experience base, forest log cabin camp, fantasy fairy cave, Zen and praying tribe, etc.

Project orientation: Lake tourism destination featuring Dongting water town leisure and water market leisure.

Target orientation: country4A-level scenic spots and national scenic spots

Project location: Guanhuan Town

Development ideas: Relying on the reed resources of Qili Lake in Dongting Lake area of Guanhuan Town, and the rich water town products such as Penaeus vannamei, Monopterus albus, lotus root of Guanhuan Lake, green vegetables and green fruits, while adhering to the protection of ecological environment, we will deeply explore the business culture of the water dock market in Dongting Lake area, integrate new formats such as photography, bazaar and shared farm, and through the study of the reed on Qili Lake, paddy fields and purple cones in the lake area. Through two ways of sightseeing and leisure on the water and sightseeing and leisure on the land, we will build a scenic spot that integrates the functions of ecological sightseeing and leisure on the reed, ecological photography and leisure on Qili Lake, farm leisure experience and water market experience.

Wisdom embodiment: wisdom service, wisdom sharing farm

Functional zones: Smart Visitor Service Center, Water Village Sightseeing and Leisure Plate, Dongting Farm Leisure Plate and Water Market Experience Plate.

Project composition: Water Smart Tourist Service Center, Water Garden, Qili Lake Shared Farm, Qili Lake Water Market, Water Catering Street, Qili Lake Fishing Pier, etc.

Project orientation: National Wetland Park

Target orientation: countryAAAA-level tourist attractions, small towns with outdoor sports characteristics, and national practice education bases for primary and secondary school students.

Project location: Wangjiachang Reservoir, Shanmen Reservoir, some rivers and beaches in the south-north branch of Laishui, and some mountains around the rivers connecting Shanmen Reservoir and the north branch of Laishui.

Development ideas: Relying on the wetland ecological environment of Huanhuai Wetland, on the basis of protecting the wetland ecological environment, we will build and develop tourism formats around urban wetland, cultural wetland and dynamic wetland, enrich wetland landscape and increase wetland cultural experience, and at the same time develop characteristic sports events around Wangjiachang Reservoir, and develop tourism products with outdoor sports as the core and research and education as the characteristics. To fully reflect the characteristics of nature, vitality, wildness and staying away from noise.

Functional zoning: Creative Comprehensive Service Center, Laishui Wetland Sports Town, Zhishui Wetland Popular Science Research Tribe, and Low-density Ecological Resort.

Project composition: canoeing club, wetland learning classroom, Huaihuai leisure theme corridor, ecological wetland education base, etc.

Project orientation: a compound tourist area featuring ecological landscape and commercial culture.

Target Positioning: A Typical Demonstration of Sponge City

Project location: Lixian urban area

Development idea: make full use of the smart water conservancy circulating in Lixian rivers and lakes, relying onThe cultural connotation of "Zhi in Yuan and Lan in Li" focuses on the ecological landscape restoration and river dredging of Lanjiang River, and combining with the ecological landscape such as orchids, the chestnut water in Lanjiang River is upgraded to build a "night life"+The development mode of "business and shopping life during the day" is connected in series with the cultural tourism resort project of the ancient city of Lizhou, and the smart elements such as smart city landscape projection, smart water conservancy and smart interpretation corridor are combined to make the Lijiang Lishui in Lixian a typical demonstration of a sponge city, and at the same time, to build a modern commercial and cultural tourism destination of the Lijiang Lishui, so as to provide high-quality life for local residents and holiday tourists.

Wisdom embodiment: smart water conservancy, sponge city and smart city landscape projection

Key promotion: sponge city demonstration ecological restoration project, Lanjiang Lishui wisdom night tour project project.

Content composition: ecological restoration of chestnut water in Lanjiang, sponge city system technology, waterfront architectural landscape projection project, night tour project of chestnut water in Lanjiang, and lighting project on both sides of waterfront.

Project orientation: a theme scenic spot integrating nature, love and lifestyle.

Target location:AAAALevel tourist attractions, tourist attractions of love culture experience.

Project Location: Jiashan Village, Xiaodukou Town, Lixian County, Hunan Province

Development ideas: Relying on Meng Jiangnv’s legendary love story and Che Yin’s celebrity culture, we will combine history and culture, natural beauty and meditation culture. With love as the theme and natural landscape as the carrier, we will build a world-class love culture theme tourist resort with love and wedding industry as the leading factor, integrating eco-sightseeing, love culture experience, wedding industry and leisure vacation, and display the characteristic female culture through the non-genetic inheritance of female wisdom, and strive to build a theme scenic spot relying on mountain natural landscape and build a tourism complex integrating written tourism and rural tourism.

Functional division: Encounter, Affectionate Love, Cultural Experience, Skillful Hands and Wisdom, Meditation and Prayer.

Project Composition: Love EncounterMianmian Affectionate Fun Street, Witness of Love, Wedding Customs District, Shanyihua Street, Che Yin Storytelling Shadow Play, Zen Moon Vegetarian Restaurant, Manshan Embroidery Room, Mengxi Zen Hall, etc.

Project orientation: A compound tourism destination featuring smart countryside, smart countryside and ceramic art on the right bank of Lishui.

Target orientation: national pastoral complex pilot, smart rural community demonstration

Project location: Linan Town, Li County

Development ideas: Relying on the ceramic industry of Dongpeng Ceramics Company, the rice and shrimp industry of Julong Company, the modern agricultural resources of Kang Zhe agriculture and animal husbandry science and technology, the ancient streets of Daohe and the rural scenery on the right bank of Lishui,With the brand of "Right Bank of Lishui" and the theme of "Smart Pastoral, Smart Community and Ceramic Art", we will build a development model of "integration of agriculture, literature and tourism, smart things and smart interconnection" to create wisdom that integrates smart modern agriculture, creative experience of pastoral farming, leisure experience of agricultural carnival, ecological sightseeing in Lishui, smart community life, ceramic art and culture experience, thousands of experiences of rivers and employment of college students.

Wisdom embodiment: smart agriculture and smart rural community.

Functional zoning: one town-Ceramic Art Town, Three Districts-Linan Smart Modern Agriculture Zone, Lishui Pastoral Leisure Experience Zone and Smart Village Community Service Zone.

Project composition: ceramic art creative space, ceramic processing science education base, Kang Zhe Agriculture and Animal Husbandry Science Park, shrimp and rice modern logistics science park, and the right bank of Lishui.Shilihuahai, Daohe Qianzhang Experience Block, Zhoutan Green Park, right bank of Lishui, melon and vegetable carnival, right bank of Lishui, ecological beautification and lighting project, Qiaojiahe facade renovation, wisdom memory exhibition room, etc.

Project Orientation: Smart and Healthy Manor on the North Shore of Lishui

Target Orientation: National Smart Healthy Pension Service Demonstration Site and Rural Ecological Rehabilitation Holiday Park.

Project location: Huanghe New Village, Chengtoushan Town

Development ideas: Make full use of the beautiful humanistic ecological environment such as the history, culture, ecological customs and Lishui scenery of the Yellow River New Village as the core attraction, and rely on new smart technologies, high-tech facilities and equipment, professional service teams, etc., to create a new comprehensive smart health park that integrates the business forms of living and vacation, health care, research and education, leisure and entertainment, and take the big health industry as the leading rural revitalization model to drive the economic development of the Yellow River New Village with the smart health park on the north bank of Lishui.

Functional areas: intelligent medical rehabilitation center, recreational park, recreational valley, healthy fruits and vegetables.CSA community

Project composition: Shenzhen Kerry Rehabilitation Research Institute, Health R&D Center, Medical Remote Control Center, Smart Management Security Center, Chess Lawn, Taiji Square, Sports Forest Road, Kangyang Residence Project,CSA community, etc

Project orientation: a rural cultural tourism complex featuring farming and reading culture.

Target orientation: modern agricultural industry demonstration area and rural cultural and creative demonstration community.

Project location: Shuangpu Village, Chennan Town

Development ideas: fully tap the cultural connotation and legends of the ancient Huangjiatao Wharf Station, and rely on Huangjiatao to cultivate the modern characteristic agricultural industry of the manor toWith the theme of "Modern Agricultural Industry and Farming and Reading Cultural Community", it is suggested to change its name to Huangjiatao Farming and Reading Manor. With farming and reading culture as the soul, modern agricultural industries such as fruits and vegetables as the core, and cultural communities as the characteristics, a characteristic cultural manor integrating traditional folk culture inheritance, rural cultural creation, leisure and vacation will be created, and a characteristic pastoral complex of modern creative agriculture with culture as the soul, industry as the core and characteristic agriculture and tourism will be formed, which will promote the revitalization and development of Shuangpu and surrounding villages.

Functional partition: fishing and ploughingCultural Experience Park, Green Pastoral Modern Agricultural Industrial Park, Beautiful Shuangpu Farming and Reading Cultural Community

The project consists of a fruit and vegetable planting and picking base, a farming and studying academy, a folk culture experience center, a characteristic cultural street, a holiday home, a conference center, an ecological restaurant, etc.

Project orientation: modern comprehensive agricultural demonstration industrial park

Target orientation: national modern comprehensive agricultural demonstration and rural revitalization demonstration village

Project location: Jiuwang Village, Dayandang Town

Development ideas: relying on the existing ecological circular agriculture development model of Qianlima Happy Farm, combining the healthy, organic and ecological circular agricultural industrial chain with the development of rural leisure tourism, a number of enterprises will be formed."Maxima" characteristic agricultural products brand, focusing on characteristic breeding industry, and creating "happy farm experience" with the theme of "happy farm and happy life"+Xingfu service supporting+Happy living community "rural ecological circle, building a modern agricultural industry.+The theme of farming culture is the dominant rural revitalization development model, and a comprehensive industrial demonstration park combining modern healthy agriculture with rural leisure tourism experience is built.

Functional zoning: characteristic rice planting area, aquaculture area, catering and accommodation area and ecological fruit and vegetable planting area.

Project Composition: Black PigHappy Garden, Fish and Duck Happy Field, Flower Chicken and Food Mountain, etc.

Project orientation: a rural leisure tourism complex featuring fishing culture, orange pomelo culture and shrimp and crab culture.

Target orientation: national leisure agricultural tourism demonstration site and rural revitalization demonstration village

Project location: Damei New Village, fuxing town

Development ideas: relying on the natural scenery and environment of Huxiang Reservoir, develop comprehensive formats such as sports fishing, special catering, aquaculture, special planting, leisure and entertainment, vacation and recuperation, and sports events."Take mountains, water, fishing and fields" as elements to build fisheries.+Orange pomelo industry as the leading rural revitalization model, to create a "rural fishing entertainment."+Characteristic orange pomelo rural industry+"Driven by rural community service" is the rural ecological circle, which shows the original ecological things to tourists and creates a rural leisure tourism resort that integrates food leisure, camp holiday and ecological picking.

Functional partition: fishing gardenCompetitive leisure plate, apple pomelo creative pastoral plate, crab city gourmet camp plate

Project composition: country fishing contest, picking contest, crab food festival, colorful fruit paradise, happy grapefruit festival, big food restaurant, crab food banquet, special RV camp, etc.

Project orientation: rural tourism industry complex featuring grapes.

Target Orientation: Hunan Modern Grape Industry Demonstration Park and National Characteristic Tourist Town.

Project location: Zhanggong Temple in Chengtoushan Town

Development ideas: relying on large-scale vineyards in Lixian County, through the combination of rural tourism and grape industry, we can enrich the grape development format and product industry chain, build a rural revitalization development model driven by grape industry, and build grapes as the carrier with poetry prose, literary and artistic creation, artistic photography and picking experience.IPThe combination of agricultural tourism and characteristic towns; Give full play to the "government"+Professional cooperative+The grape industry development mode of "big growers", hiring grape experts, strengthening standardized production and cultivation technology, comprehensively improving modern planting level and building a modern grape industry demonstration park.

Functional zoning: Grape Culture and Art Base, Lizhou Grape Happy Valley and Modern Grape Planting Industrial Park.

Project composition: modern grape plantation, winery, grape wedding garden, country music garden, special product exhibition center, etc.

Project orientation: leisure, sports, tourism and holiday complex featuring the way of paying tribute to tea.

Target Positioning: China Gongcha Research Experience Base

Project location: Taiqing Village and Yangjiafang Village, Ganxitan Town

Development ideas: According to Hunan Famous Tea, Taiqing tea is produced in Taiqingshan, Lixian County, which was a tea-producing area as early as the Tang Dynasty."Double Green Bud" was one of the famous teas in China in the Yuan Dynasty, and it was also an annual tribute. Relying on the tea industry resources such as double green shoots of tribute tea, we should dig deep into the course of tribute tea, aim at the parent-child and youth markets, take "the way of tribute tea" as the concept brand, and follow the "ingenious way of tea industry management"+The Way of Scenery in Brown Hometown+"The Way of Traditional Tea Culture", which integrates the study of tribute tea, scenic activities, tea garden experience and tea learning experience, will build the tribute tea industry, tribute tea scenery and tribute tea village in Taiqing Village, upgrade the whole brand of Taiqing tea tribute tea, integrate the tea industry in Yangjiafang Village of Wharf Town, and carry out marriage, cooperation and development with the tea industry in Shimen to jointly build an important node of Wanli Tea Ceremony.

Functional area: Chashan RoadSports Health Road, Taiqing Tea Yunxiu Tea Farm Industrial Park, Gongcha Village and Tea Culture Experience Village

Project composition: Organic Tea Training and Research Base, Gong Tea Culture Community, Tea Ceremony Chinese Studies Center, Matcha Society, Tea Ceremony Competition, etc.

Project orientation: Leisure, sports, tourism and holiday complex featuring homestays.

Target Orientation: Outdoor Outward Bound Training Base and Folk Art Experience Base.

Project location: Ganxi Village and Jinghua Temple, Ganxitan Town

Development idea: Relying on the ecological environment resources and terrain resources of Ganxitan, combined with the existing blueberry base, Tongshan Temple, Tongxi Mountain Villa and Xishang Art Museum, toCreate a "folk art experience" with the theme of "fun life and carefree countryside"+Outdoor sports development+The rural ecological circle of rural supporting services will build a rural revitalization and development model led by homestays, and create a leisure, sports, tourism and holiday complex that combines rural areas with accommodation industries, cultural industries and sports industries.

Functional zoning: interesting peopleCarefree countryside, interesting folk customs, art center, fun and vitality, outdoor base

Project composition: blueberry picking, characteristic homestay, township innovation station, interesting classroom, characteristic rock climbing, forest restaurant, etc.

Project orientation: a rural commercial and leisure tourism complex featuring market trade.

Target orientation: modern agricultural industry demonstration zone and characteristic rural tourism demonstration zone.

Project location: Lisong Village, Huolianpo Town

Development ideas: relying on the frontier mountain river market in the border trade town of Hunan and Hubei and the tourism resources with rural characteristics, "Business?+Tourism "as the theme," white+"Black" full-time tourism mode, supported by modern agricultural industries such as organic vegetables and characteristic breeding, creates a rural business and leisure tourism complex that integrates agricultural trade exhibitions, leisure and entertainment, popular science research and the combination of characteristic agriculture and tourism, and promotes rural revitalization, industrial prosperity and poverty alleviation in Lisong, Hunan and Hubei.

Functional zoning: Lisong styleCharacteristic business street, Shenong Huixin Modern Agricultural Industrial Park, Happy Lisong Leisure and Entertainment Zone

Project composition: leisure food street, hot spring resort hotel, cultural theme shopping street, modern intelligent agricultural planting base, ecological restaurant, sturgeon breeding base, etc.

Project orientation: comprehensive leisure and holiday camp park

Target Positioning: Provincial Self-driving RV Camp

Project location: Zhangjiatan Village, Linan Town

Development idea: Relying on the natural tidal flat, water area and rural forest land of Daohe River in Linan Town, toThe theme of "Smart Life and Wild Luxury Vacation", the orientation of "Technology Pijiazhou Wild Luxury Campsite", the core of RV camping, through the construction of "Smart RV Campsite"+The development mode of "Wild Luxury Characteristic Activities" introduces the intelligent service of the Earth Warehouse, English equestrian, camping wedding and other high-end quality life, and creates a comprehensive leisure and holiday camp park integrating water entertainment, equestrian training, open-air swimming pool, camping wedding and other multi-functions, which will drive the economy of Zhangjiatan and surrounding villages and get rid of poverty and become rich.

Functional zoning: RV characteristic camp area, water entertainment area, rural camping wedding area.

Project composition: tent camp, car camp, planet warehouse camp, banana boat, romantic beach, real-life water crossing, camping wedding lawn, outdoor class for children, English equestrian training base, etc.

Project Orientation: River Eco-cultural Tourism Destination

Target orientation: China river basin famous ecological and cultural scenic spots and eco-tourism leisure corridors.

Project location: Li County, Lishui River Basin.

Development ideas: innovate the tourism development model, and create three themes of Lishui leisure and entertainment around the Lishui River.The theme of "the most literature and art", "the most life" and "the most fun", combined with "ecological landscape"+Yan Dian feng guang+Humanistic leisure landscape+Huangshawan wharf+Wetland landscape+Xingfu sandy beach+The theme of "Vibrant Country" is developed, with the protection of ecological waters as the core, so as to create an eco-leisure tourism destination integrating eco-sightseeing, eco-agricultural leisure, artistic and cultural exchanges, folk culture experience, landscape vacation, e-sports events and other functions.

Functional partition: listen to the wind and embrace the moon-The most literary and artistic Lishui section, long and easy.–Life is the most Lishui section, and the tide is the Milky Way-the most enjoyable Lishui section.

Project composition: Sponge Riverside Park, Fruit and Vegetable Adventure Island, Guli Wharf Folk Music Festival, Beiying Wenchuang Film and Television Town, Science and Technology Intelligent Greenway, Ancient City Story Immersed Waterscape Performance Show, E-sports Competition, Left Bank Silk Bamboo Garden, Changhe Ancient Road, etc.

Project Orientation: Lake Innovative Tourism Destination

Target Orientation: Suburban Wetland Park in Jinli New Town

Project location: Beiminhu Wetland Nature Reserve

Development idea: Take wetland protection as the core, while maintaining the capacity of wetland flood storage and flood discharge, appropriately increase the fisherman’s experience in Songlu Lake. With the theme of lake and mountain water features and fisherman’s experience. Throughout the whole processThe five-in-one ecological design concept of "water-plant-bird-fish-human" makes use of the combination of water surface, water island, aquatic plant community and fisherman’s customs to create a more reasonable water landscape and plant landscape. Integrate the surrounding tourism resources to form a multi-functional compound tourist area with ecology, landscape and leisure.

Functional zoning: Lohas plate in water villages and fishing villages, ecological leisure plate in lakes and core protection sightseeing plate.

Project composition: fishing boat singing dawn, fish festival, water town music show, water sound music museum, Qinle Bird Island, etc.

Project Location: Cave Tourism Geopark

Target Positioning: National Karst Cave Group Geopark

Project location: Wharf Town and Ganxitan Town.

Development idea: Wangxian Cave, a karst landform in Wharf Town.-Hejiawan cave group, Xiaojiadong-Huang Mu cave group, red glutenite cave watertight cave, monk cave, Yanzi cave, Dasheng cave and other cave group resources, as well as landscape resources such as Wangziguan, Muxi Valley and Shuangquan, are jointly bundled and declared to the national cave group geological park. Based on the principle of protection first and development second, combined with transportation and resource endowment, Xiaojiadong or Huangmudong caves are mainly developed. Integrate the surrounding Pengcheng Mountain Villa, Kemushan Mountain, Mataxi and other resources, and develop a tourist attraction featuring cave science and technology show, cave hotel, cave restaurant and bar, integrating scientific research and exploration, tourism, popular science education, geoscience practice base, cave summer vacation and other functions, and at the same time complement and connect with the surrounding scenic spots in series to give play to their ecological, economic and social benefits.

Functional zoning: scientific research and exploration area, tourism and sightseeing area, research and education area.

Project composition: scientific research base, adventure experience base, underground fantasy tunnel of starry sky story light show, crypt residential group, firefly bar, popular science research museum, cave lecture class, geological evolution corridor, etc.

“4+3+1+1Global tourism product system

Make every effort to build four major tourism products: site study tour, recreation holiday tour, life experience tour and pastoral entertainment tour.

Highlight the three characteristic tourism products in the whole region: deep experience of ancient city culture, ecological landscape leisure and sightseeing, and creative leisure of characteristic industries.

Efficient integration into a smart tourism product: smart travel+Smart Scenic Area+Smart Service+Smart Vacation+Smart Catering+Smart Life …

Vigorously promote a large rural leisure product: rural vacation/country leisure/country entertainment/agriculture+tourism

The intelligent tourism product system in Lixian mainly includes five parts: intelligent transportation and recreation, intelligent countryside, intelligent elements, intelligent reservation and intelligent service.

Four Seasons of Lixian Tourism Products, BuildingFour themes: studying Lixian, Damei Lixian, Guyun Lixian and Civilized Lixian. Upgrade all-season tourism products and extend from holiday economy to all-season economy to form all-season tourism pattern.

from"Dance at night, enjoy at night, buy at night, enjoy at night and stay at night", upgrade the night tourism products, and extend the economy from day to night through the mode of "day+night" to realize the transition from "people flow" to "people stay".

N+4+2+1 Night Tour Tourism Product Planning

N night attractions: river bank waterscape night tour+city night lighting+night performance+forest night tour adventure+ancient city night tour+theme food night market+Peugeot night tour …

Three main lines of night tour: Lishui Sightseeing and Performing Arts Tour, Ancient City Food Night Market Tour and Self-driving Camping Night Stay Tour.

Two themes of night tour: urban civilized science and technology performance, cultural and creative theme entertainment block.

A big night tour package: lighting at night+night safety protection+night emergency rescue+night environmental sanitation …

Erguang Expressway Boutique Tourist Route: Xiangyang City (Gulongzhong, Tang Cheng Film and Television City)-Jingzhou City (Jingzhou Ancient City, zhanghua Temple)-Changde City (Lizhou Ancient City, Liuye Lake, Taohuayuan)-Yiyang City (taohuajiang Hongshan Bamboo Sea)-Loudi City (Ziquejie Terrace, Meishan Dragon Palace)-Shaoyang City (Langshan Scenic Area, etc.)-Yongzhou City (Dongan Shunhuangshan National Forest Park)

Excellent tourist routes of Lishui Golden Waterway:Yongding county (Huilong Park)Cili County (Wulei Mountain)-Shimen County (Jiashan Forest Park)-Linli County (Wangfutai)-Changde/Lixian County (Lishui Ecological and Cultural Leisure Belt)-Jinli New City (Jiashan Forest Park/Jiashan Cultural Love Valley)-Changde/Lixian County (Qilihu Luhuadang)

Jingzhang high-speed rail boutique tourist route:　Gongan County (Niulang Lake and Huangshantou Scenic Area)Changde/Lixian (Lizhou Ancient City, Chengtoushan National Archaeological Site Park, Jiashan Cultural Love Valley)-Jinshi (Maoli Lake)-Linli County (Lin Boqu’s former residence, Taifu Mountain)-Shimen County (Huping Mountain, Xianyang Lake)-Cili County (Zhangjiajie Grand Canyon, Jiangya Hot Spring Resort)-/yongding county

The Cultural Tourism Route of "Seven Thousand Years Changde";LaoximenChangde Anti-Japanese War Cultural Memorial Park-Dahe Street-Shanjuan Cultural Park-Song Yucheng Site-Chengtoushan National Archaeological Site Park-Lizhou Ancient City-Huangshantou Tourist Area

Tourist routes of "Jinli New Town":Lizhou Ancient CityLishui Ecological and Cultural Leisure Belt —— Lijiang Lishui Commercial and Cultural Tourism Zone —— Future Urban Space of Jinli New Town —— Jiashan Cultural Love Valley —— Qili Lake Scenic Area —— Maoli Lake —— Yaoshan Temple

1-day boutique tour

Boutique route 1: Lizhou ancient city cultural tourism area—— Urban Civilization Ruins Park —— Liyang Plain Rice Composition Research Corridor

Boutique Line 2: Lizhou Ancient City Cultural Tourism Zone-The future urban space of Jinli New Town-Qili Lake Luhuadang

Boutique Line 3: Lizhou Ancient City Cultural Tourism Zone-Pengshanzhou Temple Eco-cultural Resort-"Right Bank of Lishui" pastoral complex

Boutique Line 4: Lizhou Ancient City Cultural Tourism Zone-Lijiang Lishui Commercial and Cultural Tourism Zone-Lishui Ecological and Cultural Leisure Zone

Boutique Line 5: Taiqing Valley Ecological Recreation Resort-Xingzishan Karst Cave Group Geopark-Huanhuai National Wetland Park

2-day boutique tour

Boutique line 1

DAY1: Lizhou Ancient City Cultural Tourism Zone (lunch)-Lijiang Lishui Commercial Cultural Tourism Zone-Pengshanzhou Temple Ecological Cultural Resort (dinner+accommodation)-Lishui Ecological Cultural Leisure Belt (night tour); DAY2: Chengtoushan National Archaeological Site Park (lunch)-Liyang Plain Rice Composition Research Corridor-Taiqing Valley Ecological Recreation Resort

Boutique line 2

DAY1: Cultural Tourism Zone of Lizhou Ancient City (lunch)-"Right Bank of Lishui" pastoral complex-future urban space of Jinli New City (dinner+accommodation); DAY2: Jiashan Cultural Love Valley-Qili Lake Luhuadang (lunch)-Lishui Ecological and Cultural Leisure Belt

3 rd boutique tour

DAY1: Lizhou Ancient City Cultural Tourism Zone (lunch)-Lijiang Lishui Commercial Cultural Tourism Zone-Jinli New City Future Urban Space (dinner+accommodation); DAY2: Jiashan Cultural Love Valley-Qili Lake Luhuadang (lunch)-"Right Bank of Lishui" pastoral complex-Pengshanzhou Temple Ecological and Cultural Resort (dinner+accommodation); DAY3: Chengtoushan National Archaeological Site Park (lunch)-Liyang Plain Rice Composition Research Corridor-Taiqing Valley Ecological Recreation Resort

Create thirteen"One" Marketing System: A TourismlogoDesign, a cartoon image of tourism, a promotional film of tourism image, an immersive game marketing, a travel song, a self-driving travel guide, a set of travel maps and brochures, a set of bottled water, a regional travel passport of Lixian County, a set of cultural books, a series of brand promotion meetings, an official Weibo WeChat WeChat official account, and a smart travel command center, all-round marketing Lixian County, and launching the brand of Lixian County.

ChinaChengtoushan urban civilization&Paddy field culture and art festival

Planning idea: in the name of a city, for the purpose of feeling the life experience of 7 thousand years, toWith the brand of "the ancestor of China, the source of rice in the world", the theme of "Li is wonderful" and the theme of "the dawn of wisdom", we will explore the characteristic resources, culture and industry of Lixian County, take the urban civilization and rice composition of the smart city Toushan as the core, and gather the cultural and resource highlights of Lizhou smart ancient city, non-legacy wisdom and rural smart pastoral in Lixian County to jointly create a festival feast integrating cultural exchange and research experience.

　　　　Planning idea: Take the wonderful tourism of all seasons in Lixian County as the strategic goal, according to the spring in Lixian County.-Rural industry and cultural creation, summer-grapes and food, autumn-rice field harvest and art, winter-religion and non-legacy, with different themes in four seasons, planning different special activities.

Spring: Rural IndustryCultural and creative exchanges

Summer: Grape wine.Food carnival

Autumn: rice field artInternational forums

Winter: cultural blessingNon-genetic inheritance

Planning idea: Deeply excavate and utilize the key cultural relics, intangible cultural resources, tea, orange pomelo, rice, shrimp, crab and other rural industrial resources and rural rice field resources in Lixian County, take the 24 solar terms as the theme, combine the overall development direction of Lixian County in the future, and select and hold corresponding characteristic solar terms activities.

In the marketing process, Lixian can innovate.“24Solar terms creative design+The name of the event ",through WeChat WeChat official account and well-known new media platforms, will widely spread the unique tourism activities in Lixian County, attracting tourists.

tablesix– one　24Big solar terms marketing festival table

With the theme of smart city2012The 2008 Shanghai World Expo started with the ancient cultural site of Chengtoushan in Lixian County, Hunan Province, highlighting the beauty of the smart city in the China Pavilion, and chose the "road of smart city civilization" to create an important theme in the world.

The official website in both Chinese and English is one of the promotional activities in Lixian County to attract foreign tourists. Give full play to Chengtou Mountain as the earliest city in China. In order to face foreign travelers more directly, Chengtou Mountain (World Urban Civilization Heritage Park) should launch an official English website to“6500With the theme of "History of 2000, the earliest smart city in China", there are photos, travel information, package travel products and social media links. Foreign tourists visually experience and feel this prehistoric urban civilization before traveling. At the same time, it presents the real culture and beauty of Lixian County.

Online platform× Lixian county’s global strategic cooperation: brand immersion promotion and marketing+Ctrip experience guandaren marketing+Membership system sales system+Crowdfunding sales of tourism products

tourist city× Lixian Global Strategic Cooperation: Invitation for Tourism Brand Marketing+Wenchuang agricultural goods mutual promotion+Boutique homestay brand cooperation

disappeared48The pastoral life experience of childhood-rice wave and wild lodging

Grape theory hero-TurpanVSSouthern Turpan

Food color, wine also.-Lixian gourmet beer carnival

Taoyizhan-Challenge the biggest and smallest ceramic art in the world.

Integrate agriculture, forestry and tourism organically. Taking rural landscape, agricultural production activities, rural folk customs, folk houses and special agricultural products as leisure attractions, we will develop theme leisure activities such as romantic flower tours, forest leisure tours, fruit and vegetable picking tours, and pastoral sightseeing tours, and vigorously develop diversified leisure agricultural industries such as cultural pastoral tourism products, happy pastoral tourism products and holiday pastoral tourism products, as well as develop a variety of processed agricultural products.

Dig deep into the urban civilization and rice culture of Lixian County, and build two cultural characteristic business cards of Lixian County. Taking Dongting water town culture, gourmet culture, folk culture and other cultures as the connotation, we will vigorously develop new resources of cultural tourism and form a big pattern of cultural tourism integration with the comprehensive development of multicultural industries such as urban civilization interpretation, cultural research and education, and cultural and creative commodity sales.

Culturalization of fishery industry and industrialization of fish culture are as follows The goal is to develop fish-themed"Travel, entertainment, food, appreciation, fishing and release" will develop a series of tourism products, extend the industrial chain of Lixian fishery, develop a variety of new types of tourism products, and develop four characteristic tourism products: fishery leisure and entertainment, fishery cultural and artistic experience, fish-themed food experience and fish-themed landscape sightseeing.

Relying on the existing sports industry and tourism resources, we will focus on cultivating sports construction and leisure industry, sports competition and performance industry, and developing sports tourism with four major themes: race-chasing tour, sports theme tour, sports training tour and sports landscape tour. We will build sports theme parks, high-end sports clubs and sports tourism towns, and hold sports events, develop sports leisure and sports rehabilitation industries.

Make full use of Li County’s excellent ecological environment, respond to the guiding opinions of the state to promote the development of healthy tourism, improve the supply capacity of healthy tourism, develop and enrich healthy tourism products, rely on forests, agriculture and forestry, Chinese herbal medicines and other resources, and integrate high-end medical care, Chinese medicine characteristics, rehabilitation, leisure and health care services."Health+Tourism" mode to extend the healthy tourism industry chain.

Relying on the characteristic industries in Lixian County, we will accelerate the development of special handicrafts, special commodity exhibitions, trade exhibitions and exchanges. Supported by the creative tourism of wine industry, food processing and gypsum processing in Lixian County, we will actively promote the construction.3-5 characteristic cultural commodity production bases. Starting from product research and development, product production and Expo experience, the industrial chain is extended to promote the coordinated development of Lixian economy.

It is predicted thatIn 2020, the total demand for dining places will be 8559; By 2025, the total demand for dining places will be 16,037; By 2030, the total demand for dining places will be 23,496.

The proportion of high-end restaurants, mid-end restaurants and economical restaurants is about3:5:2。 By 2030, there will be 7049 seats in high-end restaurants, 11748 seats in mid-end restaurants and 4699 seats in economy restaurants.

Excavate the catering characteristics of Lixian County, focus on developing local cuisine, and create"Top Ten Famous Cuisine and Top Ten Famous Snacks in Lizhou" and other distinctive cuisines; Innovating the expression forms of local catering, combining local specialties with theme culture through local special banquets, vegetarian banquets, whole crab banquets, etc., highlighting the cultural and food connotation of Lixian region in the form of theme environmental catering+theme banquet+smart technology, creating a tourism catering brand in Lixian County, cultivating a number of local characteristic catering, and forming a spatial system of catering layout with distinct points, lines and levels composed of "food blocks, restaurants and dining spots".

It is predicted that,In 2020, the demand for overnight beds for tourists will be about 5850 beds; By 2025, the demand for overnight beds for tourists will be about 20,214 beds; By 2030, the demand for overnight beds for tourists will be about 58,739 beds.

In view of the present situation of the accommodation industry in Lixian County, it is necessary to optimize the structure of the accommodation industry, basically build an accommodation reception service system with moderate scale and reasonable grade, and at the same time build a smart accommodation service system to improve the functions of online booking, payment and intelligent management of offline check-in.

① Guide the development of star-rated hotels and introduce internationally renowned brand hotel groups to improve the service quality of star-rated hotels;

(2) Encourage the development of holiday hotels and characteristic cultural theme hotels, and cultivate holiday hotels, boutique homestays and hotel chain brands based on local characteristic cultural themes;

(3) guide the development of international youth hostels, car camps, campsites, tent hotels, RV and other new formats.

Support leading travel agencies: speed up the construction of tourist attraction system, and support large travel agencies to take the road of group and network development relying on superior resources such as capital, brand, scale and franchise.

Speeding up the construction of the travel ground connection system: with the goal of further optimizing and balancing the relationship between group and ground connection, the healthy and sustainable development of travel agencies can be realized through the market mechanism.

Promote the informationization of travel agencies and the construction of smart tourism: encourage enterprises to use high-tech to innovate tourism development and management models and improve the scientific and technological content of tourism enterprises. Take information engineering as the construction focus of travel agency’s tourism management system, and improve the tourism management information, tourism consultation and tourism e-commerce system.

Support self-employed subjects and actively introduce relevant platforms: encourageThe cultivation of "tourist charter+private tour guide" tourism practitioners will provide tourists with one-stop destination quality tourism services, promote the settlement through platforms such as "Didi Chuxing" and "PP Self-Tour", and let tourists enjoy high-quality private tour guide services and privately customized travel itineraries.

withWith the brand of "Beautiful Things", four series of tourist commodities, namely, Li Workshop, Li Market, Li Rural Taste and Li Scenery, are created from four core levels, namely, site, cultural creation, pastoral and intangible heritage, and the products are constantly innovated and adjusted according to the actual market demand.

Improve tourism and entertainment service facilities, enrich tourism and leisure formats, and creatively carry out entertainment activities for local citizens to encourage cultural and entertainment activities to develop normally; With the help of modern technology and live performance, the ancient city culture, drama culture, folk culture and historical process of Lixian County are deeply excavated and created with ingenuity.1-2 fine cultural performing arts brands; Build a tourism and entertainment service system in Lixian County, and form a "central part mainly displays urban culture;" The western region is dominated by mountain health; In the east, waterfront vacation is the main thing; Other service systems that focus on rural leisure and entertainment; Combine tourism festivals, sports events, white+black entertainment activities and performing arts to improve the tourism and entertainment service system.

Town and village development guidance planning

table10– one　Global urban and rural development guidance planning table

table10– 2List of characteristic tourist towns

table10– threeTable of guiding tourist villages in the 15 th scenic spots

table10– fourTable of thirteen industry-driven tourist villages

table10– fiveList of three key villages for poverty alleviation through tourism

table10– sixTable of three types of rural cultural and creative communities

Wenchuang theme: shrimp and crab

Key location: Guanhuan Matou Village

Cultural and creative elements: shrimp and crab theme park, theme restaurant, aquatic supermarket, life aesthetics museum, etc.

　　　　Development path: using shrimp and crab as the theme to"Crab Little Xia" and "Shrimp Little Mei" are the themes of Wenchuang brand IP integrated into the community, and the image of shrimp and crab is activated and publicized to create a cross-border life and leisure aesthetic experience community that integrates aquatic products, special catering, fresh wholesale, leisure entertainment and life aesthetics.

Wenchuang Theme: Shadow Play

Key location: Garden Bay Community

Cultural and creative elements: manual shadow play workshop, shadow play culture, shadow play skills, shadow play goods, shadow play casual games, etc.

Development path: By inviting shadow puppetry art classes, shadow puppetry masters, non-genetic inheritors, etc. to settle in, shadow puppetry performances, tourists’ participation in shadow puppetry production, shadow puppetry culture learning, etc., we will create cultural creations with intangible cultural characteristics represented by shadow puppetry, aiming at carrying forward the inheritance of shadow puppetry culture skills and the promotion of intangible cultural protection.

Wenchuang theme: paddy rice

Key location: Chengtoushan Village

Cultural and creative elements: rice field art landscape, scarecrow handicraft art, rice field restaurant, rice field homestay and rice.DIY workshops, etc.

Development path: Take paddy rice as the main factor, and use paddy rice, straw, rice and other elements to build a sustainable development community that integrates art, culture, ecology, health and tourism interactive experience by arranging landscape sketches and designing cultural and creative goods, so as to give play to rural local characteristics.

table11-1 Constructing a comprehensive modern three-dimensional transportation network with "seven verticals and five horizontals"

(A) the global tourism greenway system

table11-2 Four major tourist highways

table11-3 3+NCharacteristic greenway

(2) Global self-driving camp system

Through the theme of characteristic camp+Special camp activities, and build eight self-driving camps in Lixian County: Qingchayun Tent Guest Camp, Rongdiju Cave Camp, Tiangong Mountain Automobile Tree House Camp, Chengtoushan Hongyunke Camp, Planet Warehouse Wisdom Camp, Aquatic Fairy Shuiju Camp, Shared Field Container Camp, Self-driving Camp and Automobile Fish Camp.

From the outer area of Lixian County, to the urban area of Lixian County, to the villages and towns, scenic spots and the last mile in the area, we will realize the full coverage of smart transportation in Lixian County, and train in Lixian County.The train timetable of/high-speed rail is accurately connected with the timetable of domestic intelligent bus system, tourist bus system, water cruise ship, light rail in forest cloud and cable car, so that tourists, especially free travellers, can use different means of transportation seamlessly, safely, efficiently and conveniently throughout the country. At the same time, a global pass/card covering all public transportation, scenic spots and tourist service elements in Lixian County will be launched. With a travel pass (card)/global travel platform APP/ shared transportation APP, tourists can take all the means of transportation in Lixian County’s public transportation system, and they can travel unimpeded throughout Lixian County, realizing a one-ticket/card tour.

Smart tourism is built for functional departments, scenic spots and travel agencies by building two centers, three orientations and five platforms."Multi-in-one" intelligent tourism marketing management system. Two centers: Global Tourism Big Data Analysis Center and Global Tourism Monitoring Command and Dispatch Center. Three aspects: tourists (smart service), tourism enterprises and scenic spots (smart marketing), and functional departments (smart management). Five platforms: global tourism public service platform, global tourism all-media direct platform, global tourism e-commerce platform, global tourism comprehensive supervision platform and global tourism talent service platform.

1.　Smart Scenic Spots: Strengthening the construction of global smart scenic spots mainly includes three aspects. Smart service, smart marketing and smart management.

2. Smart Scenic Area: Create smart agriculture in Lixian County, and develop the integration of agriculture and tourism industry in Lixian County by relying on characteristic smart agriculture.

3. Smart Transportation: Relying on cloud computing, Internet of Things, big data processing, financial technology, etc., develop and build the smart transportation system in Lixian County, including building three smart transportation platforms (smart transportation support platform, smart transportation data platform and smart transportation application platform) to unify the smart transportation in Lixian County. At the same time, around the eight key smart transportation projects, we will create smart travel in tourism transportation.

4. Smart Tourism Data Center: Relying on cloud computing, Internet of Things and big data processing technologies, it collects various types of tourism data for analysis and processing.

5. Tourism electronic information service points: formulate and implement measures to diversify the channels for providing tourism information services in Lixian, build and improve the tourism information service points in Lixian, and realize the intelligence and diversification of public service information platforms and tourism information dissemination channels.

6. Smart Travel APP (county-wide): Develop and develop a smart APP for global tourism in Lixian County, and a tourist experience-oriented tour guide system for mainstream smartphones.

7. Smart Travel APP (Scenic Spot): the tourist attractions and resorts in Lixian County, and the development and formulation of smart travel apps for mainstream smartphones.

One Heart: Relying on the ancient city of Lizhou, build a tourism distribution service complex in Lixian County, strengthen the network construction of the distribution center, equip relevant service personnel, expand the service field, build a shopping center and improve the leisure and entertainment functions.

Four places: high-speed railway station in Lixian County, Jinluo Railway Station, Dayandang Town General Airport, fuxing town, Taiqingshan and Qilihu, we will build a tourist distribution center with transit and radiation functions, and provide basic services such as consulting ticketing, cultural display, tourism education, leisure shopping and so on, making it the main tourist service and tourist reception base in the scenic spot.

Multi-point flowering: based on the tourist centers of major scenic spots such as Chengtoushan National Archaeological Site Park, the future urban space of Jinli New City, the pastoral complex on the right bank of Lishui, Pengshanzhou Temple Ecological and Cultural Resort and the top ten rural revitalization projects, we will build distribution points; Relying on transportation hubs such as Lixian railway station, bus station and high-speed interchange, as well as surrounding squares, star-rated hotels and travel agencies, tourist consultation service stations are set up to provide tourists with all-round tourism distribution services. Build a distribution center based on the tourist center, and realize the functions of tourism reception, tourism promotion, information consulting service, tourism complaint acceptance, and tourism data distribution.

oneGecheng civilization theme inn

Development ideas: Relying on the project of the wisdom experience corridor of prehistoric civilization in Liyang Plain, taking the birthplace of urban civilization as the core selling point and crossing the Millennium Smart City as the context, we will build a smart city post station, and build a theme post station group for the dissemination and inheritance of civilization, tourism experience and cultural exchange of Lixian international city around the prehistoric civilization sites.

Site selection of the post station: Chengtou Mountain, Pengtou Mountain, Jijiao City, Badian and other sites.

Name of Post Station: Wisdom City Light Post Station

Main services:VRExhibition, cultural exchange and sharing of smart bicycle transfer

2A large tourist station

Development Ideas: Relying on the Lixian Interchange and Fuxing Interchange of Erguang Expressway, the domestic exit of Lixian Expressway in Anji Yuukyuuzan, and the tourism distribution center, combined with tourist scenic roads and tourist greenways, we will provide corresponding services, transform the service area and enrich the services, and build a medium-sized tourist station.

Location of the post station: fuxing town exit, Linan exit of Anji Yuukyuuzan Expressway.

Name of Post Station: Hometown of Citrus and Pomelo, Right Bank of Lishui.

Main services: refueling, parking, catering, shopping and leisure.

NA small tourist station

Development ideas: relying on tourist scenic roads and riding greenways, combining the rural industrial belt of Lixian County, excavating the industrial characteristics of Lixian County as a whole and the characteristics of residents along the roads in towns and villages, and innovating the rural industrial culture and creation of Lixian County.IPImage, provide rural leisure and other services, and build a small tourist station.

Location of the station: Chengtoushan, Guanyuan, Lixian City,~A characteristic tourist village.

Name of Post Station: Lanjiang Post, Dongting Post, Bianshan Post, Taiqing Post, Yugu Post, Grape Post and Jiashan Post.……

Main services: shared services, accommodation, catering, shopping and leisure.

In order to highlight the global characteristics of tourism services, tourist toilets are set up in traffic and tourism service areas, tourist service centers (points) and other service nodes with large tourist flow. Based on the number of tourists in scenic spots and the development of scenic spots, there are3ALevel,2ALevel,1AClass and mobile ecological toilets.

3AGrade-A tourist toilet: it is mainly located in key tourist areas such as Lixian Global Tourism Distribution Center, Chengtoushan National Archaeological Site Park, Lizhou Ancient City Cultural Tourism Zone, Jinli New City Future Urban Space, Taiqing Valley Ecological Recreation Resort, Pengshanzhou Temple Ecological Culture Resort and Huanhuai National Wetland Park;

2AGrade-B tourist toilets: set in Tiangong Mountain Forest Recreation Sports Park, Qili Lake Luhuadang, Beimin Lake Land of Fish and Rice, Jiashan Cultural Love Valley and the top ten rural revitalization projects, depending on the actual situation;

1AClass-B tourist toilets: set in key tourist towns such as Chengshantou, Wangjiachang, Xiaodukou, Ganxitan, Huolianpo, Linan, Huanan and Fuxing;

Mobile eco-toilet: it is mainly set in the restricted areas such as characteristic tourist villages and mountains, forests and waters in characteristic scenic spots.

Garbage disposal site: there is one at the intersection of Guan Yu Road and Xi Mo Chi Road in Lixian County. Garbage transfer station: county scopeThere are 15 townships and 4 streets, and each township and street has a garbage transfer station, totaling 19, which is a medium-sized transfer station. Garbage collection pool: there is a garbage collection pool within 1000 meters of the main tourist area; There is a garbage collection pool in each forest household concentrated area. Trash bin: arrange one every 50-70 meters in the concentrated tourist area; Arrange one every 300 meters along the main roads; Mountainous and forest walkways are set at 80-120 meters.

The renovation of residential buildings should be based on local cultural characteristics, and the original building structure should be preserved in the renovation of the building facade. The roof should be provided with cornices, the exterior wall should be painted with beige paint, and the imitation wood window lattice grid should be added for decoration. Repair the damaged road surface, and appropriately increase biological landscapes such as flowers and green plants on both sides of the pond and the road to improve the overall quality of the residential environment.

Blacken the road and set road markings. Improve public facilities along the road, set up street lamps, signs, ecological trash cans, etc. Complementarily enhance the plant landscape along the road, embellish sculptures, rural fence gardens and other landscapes.

Blacken the road, and set up road markings and riding stations. Appropriate increase of flowers, colored leaf trees and other plants on both sides of the original township road will improve the quality of road landscape.

dig deep into the earthIn the artistic conception of "There is Zhi in Yuan and Lan in Li", orchids are regarded as the representative flowers and plants of Lixian County or Tianjin and Li City, and large-scale orchids and other green vegetation are planted in Lanjiang Park and both sides of Lishui River, combined with tourist trails and riding greenways, forming a online celebrity landscape corridor.

Seize the opportunity of accelerating the transformation and upgrading of tourism in the province, actively guide and encourage enterprises to become bigger and stronger through asset restructuring, brand output, chain operation, bond issuance, listing and other channels, encourage cross-industry development of travel agency enterprises, support them to carry out leasing and corporate financing business, and promote the development of tourism enterprises to collectivization, specialization and internationalization. Units that have made outstanding contributions to promoting tourism and made remarkable achievements shall be commended and rewarded; Give financial support to travel agencies that operate inbound and outbound tourism business, organize charter flights and travel special trains with outstanding performance.

Relying on the existing characteristic farms, through reasonable planning and layout, mining local characteristics, enriching product types, highlighting distinctive personality and other measures, we will comprehensively integrate and upgrade and fully combine them.The form of "tourism+characteristic farms" will give full play to the comprehensive benefits of combining agriculture and tourism, and optimize the creation of a number of characteristic leisure tourism farms.

Relying on Li County’s intangible culture, folk handicrafts, unique artworks and special agricultural products, we will encourage and support college students, returning talents and entrepreneurs to actively start businesses and invest, inherit, protect and innovate traditional cultural skills, and create a number of entrepreneurial maker bases. Actively introduce a number of high-quality operators, guide and promote the development of handicrafts, promote residents’ employment, increase residents’ income, enrich the characteristics of tourism products in Lixian County, actively promote tourists’ travel experience, enhance the investment attraction of the region, and realize real sharing between host and guest.

Relying on well-known platforms such as WeChat, Alibaba and JD.COM, it integrates a number of national geographical indication products such as Taiqing Shuangshang Green Bud Tea, Fuxing Apple Pomelo, Chengtoushan Rice and Lixian Double Low Rapeseed; A number of well-known landmark agricultural products such as Chengtoushan purple rice, Chengtoushan eggs, Fuxing apple pomelo, Shuanglong watermelon, Shuanglong crab, Lizhou grape and Sanhong honey pomelo; By building a cooperation platform, a series of characteristic commodities in Lixian County are classified and integrated to create"internet plus tourism+specialty+culture" is a big e-commerce platform, which expands the sales channels of Lixian characteristic commodities, makes everyone become entrepreneurs, suppliers and distributors, drives farmers’ enthusiasm for production, attracts more investors and provides a broader economic market for Lixian’s development.

In the development of Lixian e-commerce platform, we should promote the docking of tourism e-commerce system and financial system, and promote the application of emerging payment tools such as online payment, telephone payment and mobile payment in the tourism market. Gradually establish a monitoring system for electronic contracts, online products and tourism service information, and strengthen the supervision and risk control of online tourism business.

Protection of prehistoric sites: intensify the general survey; Building sites for protection; Establishing digital information data; Preparation of protection planning; Promulgating the Measures for the Protection of Chengtoushan Site; Increase publicity and education on public protection.

Delineation of cultural relics purple line: according to the national laws and regulations on cultural relics protection, and using the latest archaeological and research materials, the protection plan of cultural relics purple line is set up, and the protection purple line is beyond the scope.100Meters, control the purple line for the expansion range.300Rice.

Development and utilization of site culture: actively carry out archaeological research; Activating and utilizing cultural heritage; Implement protective development; Improve public service capabilities.

Wetland and water ecological environment protection: strengthen the water ecological restoration and protection of Huanhuai National Wetland Park, reservoir scenic spots and ecologically fragile areas, promote wetland ecological benefit compensation and returning farmland to humidity, and strengthen ecological protection and popular science education projects.

Protection of forest ecological environment: intensify forest phase transformation and tree species cultivation to form rich forest species and increase the complexity of forest ecology. Strengthen the supervision of the existing forest land, and build green corridors with economic trees on both sides of the main tourist traffic roads to increase the integrity, appreciation and economic benefits of the landscape.

Protection of rural ecological environment: rural tourism development should followThe principle of "relying on ecology and adapting to local conditions" should be followed to achieve harmony and unity between environment and people; Actively carry out pollution prevention and control caused by rural domestic garbage and agricultural waste, and realize the sustainable development of green agriculture and rural ecological environment; Strengthen pesticide management and use new varieties of pesticides with low efficiency, low toxicity and low residue.

Protection of rural cultivated land: scientifically open up tourist routes, fully protect rural cultivated land in Liyang Plain, and implement the red line protection policy of cultivated land. Around the scenic ruins park, maintain the pastoral landscape, avoid large-scale construction of modern buildings, and prevent the destruction of cultivated land.

Delineation of ecological protection red line: Therefore, the whole area of Lixian County should avoid the scope of ecological protection red line. If necessary, it is suggested to adopt temporary construction to protect the ecological environment of local mountains, waters and fields.

Strengthen the construction of dam thickening, strengthen the whole dike reinforcement and comprehensive treatment project, strengthen the ability of water flow restraint, and establish an early warning and emergency system for flood control and disaster relief of embankment. Strengthen the construction of tributary flood control and water conservancy projects, and take measures such as dredging, sweeping obstacles, expanding cards and protecting feet for the silted reaches and blocked rivers of Lishui to improve the construction quality of flood control channels and the smooth capacity of flood discharge and drainage. Optimize the construction of flood storage and detention areas, and take measures such as self-flow flood diversion, flood control by sluice or artificial flood diversion when the water level reaches a certain height, so as to temporarily store and detain flood water and reduce the flood discharge pressure of the river. Implement the integration project of Lishui scenic belt construction and urban flood control construction, improve and optimize the ecological environment along the Lishui River, create coastal landscape ecological corridors, and create comprehensive service functions such as leisure sightseeing, urban beautification and urban flood control.

In order to strengthen the overall leadership of the county party committee and the county government in accelerating the development of tourism, build a tourism development pattern with government leading, enterprises as the main body and the whole people participating, and give full play to the strength of the county to promote the leap-forward development of tourism in Lixian County.

The institutional mechanism of setting up a global tourism leading group; Innovate the management system, implement the normalized and standardized leadership contact system and meeting contact system, hold regular meetings of the leading group for the creation work, be specifically responsible for guiding the construction of tourism projects, and study and solve the problems existing in the creation process; Give full play to the leadership function of the leading group for global tourism development in Lixian county, strengthen the work leadership of county governments, establish and improve the leadership system and working mechanism, and study and explore the system of promoting cultural tourism and sports bureau in counties.

set upThe "Li County Global Tourism Development Leading Group" undertakes the functions of integration and overall coordination of tourism resources, tourism planning and industrial promotion, tourism supervision and management and comprehensive law enforcement, tourism marketing promotion and image enhancement, tourism public service and special fund management, tourism data statistics and comprehensive assessment, etc. The leading organization consists of "one office and six shares".

Taking the quality of statistical data as the core, we use big data technology to explore reforms in statistical systems, statistical methods, statistical services and other aspects, and form a set of local statistical innovation measures that can be replicated, used for reference and popularized to prevent the risk of data out of control and provide comprehensive and scientific data services for government decision-making, enterprise development and public demand.

In order to implement the Tourism Law of the People’s Republic of China, promote the implementation of major national and local policies and measures related to tourism reform and development, strengthen the coordination and cooperation among tourism departments, and promote the sustained and healthy development of tourism in Lixian County, a joint meeting system between tourism departments in Lixian County (hereinafter referred to as the joint meeting) should be established. The joint meeting is composed of the county government, the propaganda department of the county Committee, the county development and reform commission, the county economic and information commission, the county cultural tourism radio, film and television sports bureau, the county education department, the county public security department and the county finance department.

In order to strengthen the supervision and management of tourism law enforcement, a county tourism joint law enforcement leading group composed of the director of the county tourism bureau as the team leader, the leaders in charge of tourism quality supervision as the deputy team leader, the county industrial and commercial bureau, the county public security bureau, the county people’s court and other units was established, and institutions such as the tourism police, the industrial and commercial tourism bureau and the tourism circuit court were set up.

Enterprises supporting Lixian tourism, commerce, culture, sports and other global tourism-related industries were established."Lixian Global Tourism Association" will build a platform for enterprises to exchange and cooperate, explore ideas for global tourism development, and convene service enterprises for joint promotion. By taking special lectures, case teaching, practical research, study and discussion, we will help enterprises in various industries, mainly tourism, to learn more about the theory and practice of global tourism development, and strengthen the integration and development between tourism and the pillar industries in Lixian County, so as to promote the industrial transformation and upgrading of various industries and realize the goal of global tourism.

At present, there are three major investment platforms in Lixian County: Lixian Economic Construction Investment Co., Ltd., Lixian Urban Construction Investment Development Co., Ltd. and Lixian Chengtoushan Construction Investment Co., Ltd., with financial innovation.The "four changes" model is the starting point, that is, resources change into assets, assets change into capital, capital changes into securities, and securities change into markets, focusing on guiding the development of core enterprises.

Investment and financing mode of county industry: cultivate diversified investment and financing subjects, explore multi-subject benefit sharing investment and financing mode, build multi-channel linkage investment and financing platform, and build all-round investment and financing mechanism.

Rural tourism investment and financing mode: government funds, financial markets, indirect capital and independent funds of enterprises.

travel+The investment and financing model of tourism projects in the Times: The investment and financing model system is constructed based on the nature of dominant capital, including government-led, private capital-led, capital market-led and comprehensive tourism project financing models. Based on the project development form, the investment and financing mode system is constructed, including traditional chain mode, government platform mode, Internet platform mode, tourism integration mode, listed company project financing mode and complex mode.

Infrastructure construction: distribution center, public transportation, parking lot, tourist toilet, sign system and scenic road.

Construction and upgrading of scenic spots: smart scenic spots and scenic spotsAPP, scenic spot5ACreation, resort construction

Rural revitalization and construction: upgrading the appearance of villages and building characteristic tourist villages.

Urban transformation and upgrading: urban landscape upgrading and characteristic tourist town construction.

Construction of investment and financing mode:PPPMode, guiding fund, investment and financing merger and acquisition

Wenchuang Industry Incubation: Wenlv Maker Base, Wenchuang Community, Wenchuang Industrial Park, and featured cultural products.

Smart Tourism: Internet+, cloud computing, big data,CEleading-in

Start Li County to attract investment and attract talents.In the construction of the "number one" project, attracting investment and attracting talents is the core accelerator to promote the county’s economic development, and the main position and core role of attracting investment and attracting talents are strengthened; Formulate an implementation plan for attracting investment and talents, strengthen investment in industrial chain, precision investment, key areas, major projects and leading talent projects, and promote the promotion of global investment and talents; Strengthen the construction of a professional team to attract investment and talents, actively do a good job in talent training, and constantly strengthen the actual training of relevant personnel; Innovate the way of attracting investment and attracting talents, and actively carry out "exhibition investment", "promotion investment" and "stationing investment" by means of "attracting business with business", "attracting talents with talents" and "entrusting investment"; Optimize the environment for attracting investment and attracting talents, take the lead and guide by the government, do a good job in the construction of key platforms, give preferential incentive policies, and establish relevant mechanisms such as tracking feedback, supervision and assessment.

Preferential land policy: the government gives priority to supporting the land use index of tourism projects, explores the land use reform such as point land supply for key tourism projects, and optimizes the land use policy for tourism projects; Overall arrangement of land for tourism construction, reasonable arrangement of land for tourism industry development in the revision of the overall land use plan, and support tourism enterprises to make full use of reasonable land; On the premise of conforming to the planning and use control, with the approval of the relevant departments, the right to use state-owned land can be provided by means of pricing shares or capital contribution.

Financial support policies: increase financial support for the development of tourism in the whole region, formulate positive relevant financial support policies, tourism foreign exchange earning incentives, tourism promotion incentives, etc., and reduce the initial pressure on investment enterprises; Encourage co-ordination of funds from various departments to support global tourism construction and set up special funds for tourism development; Increase financial investment in tourism development and increase tourism marketing and publicity expenses; Increase the construction of tourism infrastructure and public service facilities, improve the overall quality of tourism services in the county, and accelerate the healthy development of the tourism industry.

Tourism incentive policy: establish specific tourism incentive methods and incentive mechanisms, and give relevant special incentives to relevant tourism enterprises, units and individuals that promote tourism development in Lixian County; Set up special tourism incentives, improve the reporting, review and approval mechanism of incentives, and strengthen incentives and support for innovative projects such as rural revitalization, cultural tourism projects and agricultural tourism projects; Strengthen the incentive policies for tourism investment and financing, attracting investment and attracting talents, and increase the policy funds support and guarantee for talents and enterprises.

Preferential tax policies: continue to strengthen the preferential tax management system, expand the scope of preferential tax protection personnel, and constantly improve the management norms of preferential tax policies; Actively support the development of tourism industry through tax reform, and introduce service measures such as tax reduction and exemption policies for enterprises or returning them according to a certain proportion of taxes paid; Encourage social investment, attract domestic and foreign funds, optimize the employment conditions of tourism-related enterprises, and actively solve tax-related problems for enterprises through active tax policies.

Establish an annual fund for tourism development in Lixian County; Promote the docking and cooperation between financial institutions and tourism enterprises; Establish an investment and financing platform based on professional investment and financing institutions; Comprehensively use a variety of investment and financing tools to guide social capital to follow up; Introducing private capital investment to boost the new situation of tourism development; Establish Lixian Tourism Industry Investment Fund.

Lixian Natural Resources Bureau earnestly implements the Opinions of the Ministry of Land and Resources on Supporting the Land Use Policy for Tourism Development, and fully guarantees the land for tourism development. Priority protection plan indicators; Encourage intensive land conservation; Differentially supply construction land; Implement use management according to law; Strengthen the examination and approval and supervision of tourist land.

Talent introduction plan: government open targeted recruitment; Guide college students and migrant workers to return to their hometowns to start businesses and attract rural makers; Support the recruitment of subsidized enterprises; Utilize social intellectual resources.

Human resource training: pay close attention to national training; Broaden the channels for training tourism talents.

Establish a proactive and preventive safety early warning system, pay attention to the investigation and reduction of potential risks, and provide a safe and secure environment for tourists’ sightseeing; Under the overall planning of the county government, absorb all kinds of social rescue forces, and establish a county-level tourism safety early warning center combining government rescue and commercial rescue, which is responsible for safety early warning service and on-site rescue service; Develop different levels of emergency response plans for tourism safety accidents, and distribute them to villages and scenic spots (points), and the tourism safety rescue workstations along the line will supervise and guide villages to implement emergency plans; Tourism security system is the basic demand for tourists to travel safely, and it is also the most basic guarantee for tourism development. Establish a unified and strict tourist safety assistance guarantee system and assistance contact system, and set up a tourist assistance center with doctors and legal experts to ensure rapid response; Each scenic spot is equipped with perfect supporting facilities and personnel for tourism safety, and provides security assistance for different tourist routes according to different needs; Improve the travel safety insurance system and start along Lixian County.Construction of "tourism safety assistance fund"

——2019Optimize the global tourism development environment.

Action points:Innovating the system and mechanism of tourism management; Promote the investment construction of key projects; Promote the construction of a global transportation network; Improve tourism supporting service facilities; Coordinate urban and rural construction and development environment

——2020Year: improve the quality of global tourism development

Action points:Start the detonation project to occupy the market; Cultivate and build a core attraction system; Combine the supply side to reform and innovate products; Open up the industrial chain to achieve integrated development; Optimizing industrial factors and improving service quality.

——2021Year: fully form a global tourism pattern.

Action points:Tourism products are attractive; Tourism space is fully expanded; Deep integration of related industries; The industrial factor system is complete; City tourism image is distinct; Global tourism co-construction and sharing.