If you can’t find a ＂light cat＂ when you quit broadband, you have to pay 200 yuan？

Recently, some users reported that when they unsubscribed from the broadband service in Unicom’s business hall, the business hall demanded to return the "light cat", and the "gift" that consumers thought at first turned into "lease". If they could not find it, they would need to compensate 200 yuan or even more. According to a survey conducted by Beijing Youth Daily, in addition to China Unicom, users in China Mobile, China Telecom and gehuayouxian also complained about similar problems. On the second-hand market, a large number of "off-net-only" light cats have appeared correspondingly, and the price is only 25 yuan. Users said that many users were not clear about the contents of the contract when handling business, and they did not know much about whether the hardware such as light cats and set-top boxes were given or rented, such as the loss of compensation price, the installation fee or deposit, and so on. In order to promote sales, the staff deliberately blurred the statement, resulting in continuous problems when withdrawing broadband.

phenomenon

Many people spit out that "unsubscribing broadband requires retiring cats"

Recently, Ms. Tu, a user, reported that she had encountered a "pit-stepping incident" when she retired from Unicom’s broadband. She said that she couldn’t find the light cat when she moved. When she went to Unicom’s business hall to quit the network, the staff said that "the equipment lost needs compensation, and it costs more than 200 pieces". She even thanked herself for not having Gigabit broadband. "Otherwise, it seems to cost more than 700 pieces."

User Mr. Zhang also had a similar experience. He told the reporter of Beiqing Daily: "I applied for Unicom broadband in the rented house at that time. Later, I had to stop using broadband because I went abroad. I called customer service and requested to stop, but the other party asked me to return the light cat. I said that the light cats were left to the landlord, thinking that they were gifts, and it was not good to go back and disassemble them. After returning to China, I found that I had been on Unicom’s’ blacklist’ and could not handle any business. "

Users in China Telecom and gehuayouxian also said that their experiences were similar: "When it comes to the light cat, it comes to anger. The advertisements all say that the light cat will be given as soon as it is opened, and it will be rented for free when it is opened, but when it is broken, you will be asked to pay for a replacement, and you will have to return it when you return it." "Only when I lost it did I know that the set-top box was not a gift. When you start a business, you say that you will give it away. If you don’t pay it back, you will lose money. "

The second-hand market appears "special optical cat set-top box for quitting the network"

"There are all kinds of good attitudes when doing business, and it is difficult to stop using it." According to the investigation of Beiqing Daily reporter, there are many similar complaints. Most users are very dissatisfied with the fact that they were not clearly informed of various matters when handling. In order to promote broadband, salesmen will not clearly inform users of some key matters in advance, including which hardware equipment to return when unsubscribing, how long the contract period is, whether the deposit is paid or the installation fee is paid, which leads to users being "kept in the dark".

In some second-hand platforms, there are even a number of light cats and set-top boxes sold specifically for returning to the business hall, and the prices are very cheap.

"Off-line optical cat set-top box, full set of accessories, Unicom Telecom Mobile, to ensure successful off-line!" A merchant told the reporter of Beiqing Daily that a set of set-top boxes in 29 yuan includes set-top boxes, remote controls, power cords and all accessories of hd line. A set of cat 25 yuan, including cat and power supply; Both cats and set-top boxes need 50 yuan.

The merchant said that these goods are all bad and can’t be used for personal use, but if you take them and return them to the net, you can "guarantee that there is no problem. Just confirm the receipt after you successfully return the net".

The reporter of Beiqing Daily saw that there are many merchants selling similar "special light cats for quitting the network", and their sales volume is also quite large. A store has sold thousands of units.

survey

Operators call the equipment "leased" and need to return it.

Due to the sales skills, many users will be confused whether these devices promised to be "given" when they access the network are legally "given" or "rented". The reporter of Beiqing Daily called the Unicom broadband expert as a consumer and asked, "How to handle broadband, will you give a light cat?" The other party repeatedly said, "We will provide you with the light cat and the box, and then you can give the master an installation fee." The whole process did not mention whether it was "gift" or "rental". In order to find out the specific policies for unsubscribing broadband, Beiqing Daily reporters called the operator’s customer service to inquire.

The customer service staff of Beijing Unicom told the reporter of Beiqing Daily: "Light cats are rented to users free of charge, and if broadband unsubscribe business is handled, they will be returned to the business hall". The contract period will take three years to be owned by users. If lost, 200 yuan or 400 yuan will be compensated respectively according to the different types of light cats.

Beijing Mobile’s customer service said that the light cats and set-top boxes that were given when the broadband subscription was cancelled need to be returned. If they are three years old, they don’t need to be returned. If they are lost, they need compensation, namely 250 yuan and 220 yuan.

The customer service staff of Beijing Telecom told the reporter of Beiqing Daily that Guangmao is rented to users free of charge, but it must be returned to the business hall when it is returned. No matter how long the contract period is, Guangmao must be returned. If it is lost, 300 yuan will be compensated.

In addition, the customer service staff of Beijing gehuayouxian replied to the reporter of Beiqing Daily that when unsubscribing from the cable TV service, they need to return the set-top box. If they are lost, they should compensate 200 yuan for more than 5 years, 400 yuan for 2 -5 years and 600 yuan for 1 -2 years.

press sb for an interview

There are different opinions about the deposit and installation fee. A "cat" may not get the money back.

In addition to the question about returning the light cat, many users also reported that they paid the deposit or installation fee when they handled the business, and they were not told clearly, which led to trouble when they unsubscribed.

User Ms. Wang reported that she subscribed to Unicom’s broadband service in November 2021. At that time, the staff said that the optical cat was rented for free, but she had to pay a "deposit" from 200 yuan, and she could get the deposit back after returning the optical cat later. Ms. Wang believes that "it is a normal rule to rent something and pay a deposit, so she accepted it." However, when I went to the business hall to return the cat in March this year, the staff also said that the money paid before was "installation fee", not "deposit".

Ms. Wang also said that the staff did not give her a deposit certificate when handling broadband business at that time. However, when she contacted the business hall to quit the network, the online customer service kept asking her for a deposit slip, and she could not return it without a deposit slip; The offline staff also said that there was no such thing as a deposit. The salesman who had previously handled it belonged to the franchisee and had already withdrawn from the store. You need to find this salesman before you can give it back. Finally, Ms. Wang returned the light cat, and the business hall did not refund the deposit.

So, is the fee paid at the time of handling a deposit or an installation fee? The reporter of Beiqing Daily called the business hall of Beijing Unicom, and got a response that at present, the broadband service generally only needs to pay the installation fee of 100 yuan, and there is no deposit requirement. The business hall will rent the router and cat all-in-one machine to the user for free, and return the all-in-one machine to the business hall when logging off the network, but the specific charges need to be based on the requirements of the business hall in this region.

However, after the reporter of Beiqing Daily dialed Unicom’s customer service again and asked about the inconsistent statement about the deposit online and offline, the customer service said that because the broadband business is handled online, the deposit can be refunded when the cat is returned. The deposit may not be refunded because it has not been three years, and I need to go to the offline business hall to inquire. It can be seen that the different customer service statements of an operator of Unicom are inconsistent, and it is no wonder that consumers are confused.

analyse

The behavior of light cat deducting fees is unreasonable, and the fees are mostly installation fees.

The reporter of Beiqing Daily learned that the total number of broadband access users in China has reached 614 million. According to the public data of the Ministry of Industry and Information Technology, the number of fixed broadband access users increased steadily in the first half of 2023. By the end of June, the total number of fixed Internet broadband access users of the three basic telecommunications companies reached 614 million, a net increase of 24.68 million over the end of last year. At the same time, the income from fixed Internet broadband services has also achieved steady growth. In the first half of the year, the income from Internet broadband services completed by three basic telecommunications companies was 130.1 billion yuan, up 6.3% year-on-year. With the steady growth of fixed broadband access users, the relationship between operators and users is becoming more and more important for the good operation of communication industry economy.

In the investigation, the reporter of Beiqing Daily noticed that when handling business in the early stage, users must carefully check the agreement. There are three points that need special attention: First, it is necessary to find out whether the package includes light cats, set-top boxes, cables, plugs, etc. Whether the physical equipment needs to be returned when logging out of the network; Second, ask whether the fee charged is a refundable hardware rental deposit or a one-time installation fee; The third point is to keep invoices, receipts, etc. to avoid losses caused by incomplete information when you quit the network later.

So, is there a problem with this practice of operators? According to Chen Yinjiang, Deputy Secretary-General of china law society Consumer Law Research Association, ordinary consumers will regard light cats as "gifts" rather than "rentals" as operators say, because operators have not fulfilled their obligation of "informing". He stressed that operators must ensure that consumers are fully informed in advance. When opening, they should inform consumers that these goods should be returned. It is best to let consumers choose whether to rent them, otherwise they may be suspected of infringing consumers’ "right to know".

Fu Liang, an independent telecom analyst, said that there are indeed many problems in the return of the light cat. Most of the money collected is not a deposit, but an installation fee. In addition, the light cat is free to use, and there is no need to return it after a certain number of years, but first, this number of years is not clear most of the time; Second, when returning a cat, all accessories are required, but some cheap accessories are not in use, so users can’t return them if they can’t find them. Fu Liang suggested that operators should pay attention to the management details of the "whole life cycle" of broadband users and family package users, and give users a sense of belonging. Otherwise, some details may bring users the feeling of being "trapped".

How to further refine the classification of bank customers to break the ＂28 effect＂ and ＂long tail customer base＂

　　The reporter recently noticed that many bank apps have refined the customer level after the updated version. The refinement of membership level reflects the refinement trend of bank retail strategy.


　　It is not difficult to find that under the superposition of technology empowerment and non-contact finance, the coverage of China’s retail financial market tends to be saturated, and the staking has been completed in terms of scenes, payment and credit. In the future, the focus will be on the refined management of stock customers.


　　China Merchants Bank divides customers into 9 levels.


　　Recently, CCB has divided its members into six grades: bronze members, silver members, crystal members, gold members, platinum members and diamond members. The differentiation of grades is mainly determined by three dimensions: daily activity, browsing interaction and financial management. The higher the membership level, the higher the rights and interests you can enjoy. The rights and interests are mainly distributed in the form of card coupons, including Hungry, Meituan, Shouyue Car, Fan Deng Reading, Fruit Voucher, Didi Chuxing, JD.COM/Tmall Shopping Card, etc.



How to further refine the classification of bank customers to break the "28 effect" and "long tail customer base"


　　China Merchants Bank (600036) has a finer hierarchy of customers, which divides customers into nine levels according to three dimensions: asset growth value, basic services and active tasks, and each level has corresponding rights and interests services. For example, M1 level has nine rights and interests, including gold red envelope, credit card repayment, family health insurance, birthday present, travel discount, credit report, credit card repayment of other banks, credit card installment and e-loan promotion.


　　China Merchants Bank told reporters that China Merchants Bank launched the M+ membership system in 2020, accompanying customers’ wealth growth through the circular chain of tasks, grades and rights, continuing to deepen refined management and striving to provide better services to customers.



How to further refine the classification of bank customers to break the "28 effect" and "long tail customer base"


　　ICBC divides customers into eight grades according to their financial assets, and the corresponding grades can enjoy different rights and interests in entertainment, study, food, travel and health.


　　China Bank is relatively simple, divided into four levels: mass customers, BOC wealth management customers, wealth management customers and private banking customers.



How to further refine the classification of bank customers to break the "28 effect" and "long tail customer base"


　　Hierarchical operation has a long history.


　　A person in charge of the wealth management department of an East China city commercial bank told reporters that the hierarchical management of customers has always existed. On the one hand, this stratification reflects the importance that banks attach to the management of different customers. For example, in addition to exclusive financial consultants, private bank customers also provide legal, tax and health consulting services; On the other hand, in order to give different customers corresponding rights and interests, such as no queuing, VIP service at the airport and products only for specific customers.


　　China Merchants Bank told reporters that it is a common practice in the industry to stratify the customer base according to the asset size. With the deepening of customer service, in order to enhance the customer experience and strengthen the connection between App and customers, China Merchants Bank began to think more about how to finely classify and differentiate customers, and tried to superimpose personalized services according to customer characteristics and market rules to meet the needs of different customer groups, such as providing online service areas for college students to shorten offline business processes, providing pet insurance for cute pet families, providing convenient online and offline experience for older customers, and providing family trust planning for high-net-worth customers.


　　The concept of customer stratification originated in the mid-1950s and was put forward by Wendell Smith, an American scholar. Its theoretical basis is mainly in two aspects, namely, the heterogeneity of customer demand and the limitation of bank resources. Customer stratification is a process of subdividing a bank’s customer base according to different dimensions on the premise of limited resources and heterogeneous demand, so as to provide customers with refined and accurate services.


　　It can be understood that because each customer brings different value to the bank, their needs and expected treatment for the bank will also be different. Key customers who bring greater value to banks expect to be treated differently from ordinary customers, such as more intimate products or services and more favorable conditions.


　　If banks can distinguish these customers who contribute a lot to profits and provide them with targeted services, they may become loyal customers of banks, thus creating more profits for banks continuously.


　　"28 Rule" in Bank Customer Operation


　　For the bank’s customer operation, the "28 Rule" is very applicable, and a small number of private bank customers contribute most of the asset management scale (AUM). According to the "28 Rule", if a bank can serve these 20% key customers well, it will bring 80% revenue increase, but in practice, the proportion of key customers is far less than 20%, but the AUM brought by it is very considerable.



How to further refine the classification of bank customers to break the "28 effect" and "long tail customer base"


　　Taking the data of six major state-owned banks’ mid-year reports in 2021 as an example, the AUM of Bank of Communications continued to maintain rapid growth in the first half of 2021, with a scale of 4,139.472 billion yuan at the end of the reporting period, an increase of 243.906 billion yuan or 6.26% over the end of last year; Among them, 943.762 billion yuan was managed by private banking clients, an increase of 13.19% over the end of last year. At the end of the reporting period, there were 182 million domestic retail customers (including debit and credit card customers), an increase of 1.71% over the end of last year; There were 1,904,800 Ward customers (customers with quarterly average assets ranging from 500,000 yuan to 6 million yuan), an increase of 9.67% compared with the end of last year, and 67,500 private banking customers of the Group, an increase of 10.46% compared with the end of last year.


　　It can be seen that 0.0371% of customers contributed 22.71% of the assets.


　　From the data of other banks, we can also see that AUM, a very small number of private customers, accounts for a very high proportion. At the end of June, the scale of financial assets of individual customers of China Construction Bank was 14 trillion yuan, of which private banks were 193 million yuan, accounting for 13.79%. The total financial assets of individual customers of China Bank exceeded 11 trillion yuan, of which the financial assets of private banks were 2 trillion yuan, accounting for 18.18%.


　　In terms of the number of customers, ICBC had 690 million individual customers at the end of the reporting period, including 198,000 private banking customers, accounting for 0.0287%; The total number of customers of Agricultural Bank is 869 million, and the number of private customers is 161,000, accounting for 0.0185%; The Postal Savings Bank has 630 million customers and 3,456,600 wealth customers, accounting for 0.5487%.


　　Except for the Postal Savings Bank, whose statistical caliber is wealth customers, the number of private customers in other banks is far below 0.05%. But it is these five ten thousandths of customers who contribute more than 10% of AUM.


　　Therefore, it is not difficult to understand why many banks have made frequent moves in private banking this year.


　　On December 15th, the Private Banking Department of Nanjing Bank (601009) was formally established. As the first-level department of the head office, the private banking department of the bank will be positioned as the "profit center", "asset allocation center" and "public-private linkage center" of the whole bank to help the in-depth implementation of the big retail strategy. So far, Bank of Nanjing has formed a "private drilling customers-wealth customers-basic customers-Internet customers" total retail layered service management system, providing differentiated services for different customer groups. By the end of November 2021, retail customers’ AUM exceeded 560 billion yuan, an increase of over 15% compared with the end of last year; The total number of retail customers exceeded 23 million, an increase of over 8% compared with the end of last year, among which the scale of private drilling customers exceeded 34,000, and the scale of wealth customers exceeded 560,000.


　　On December 21st, Shanghai Banking Insurance Regulatory Bureau approved the opening of the private banking department of Industrial Bank (601166) and issued the Financial License, which is also the first private banking franchise institution formally established by joint-stock banks.


　　On the 22nd, hengfeng bank also announced that the main preparatory work for the private banking department has been completed, and submitted an application for opening in accordance with relevant regulations and procedures. According to the approval, hengfeng bank should complete the preparatory work within 6 months from the date of approval, and accept the supervision and guidance of Shanghai Banking Insurance Regulatory Bureau during the preparatory work. After the preparatory work is completed, it will apply for opening in accordance with relevant regulations and procedures.


　　How to serve "long tail" customers


　　The long tail theory focuses on small and medium-sized customers, and increases profits by expanding the base, thus achieving economies of scale. In the case that the acquisition of new customers has encountered a certain bottleneck, operating existing customers well is a great weapon to improve the bank’s profits, which requires banks to pay attention to every customer and transform from extensive management mode to refined management mode. In addition, banks also have certain social responsibility requirements for financial inclusion, so they should pay more attention to the vulnerable groups in society. For long-tail customers, they need to change their business models, innovate products and improve customer stickiness.


　　China Construction Bank’s mid-year report in 2021 pointed out that it will further promote the digital operation of public and long-tail customers. At the end of June, the total number of RMB settlement accounts of CCB units was 11,863,600, an increase of 404,800 compared with the end of last year; There were 1,847,800 active customers in cash management, an increase of 171,700 over the same period of last year.


　　In the face of a large number of "long tail" customers, manual service will cause a sudden increase in costs, so financial technology has become a breakthrough point in serving such people.


　　The above-mentioned city commercial bank people told reporters: "Customers who serve the’ Long Tail’ can send notices through the bank APP, or directly send millions of text messages to directly contact them."


　　As mentioned above, the bank’s rights and interests services are increasingly rich, but how to distribute rights and interests, match customers and reach customers is still the industry pain point faced by major banks. Financial technology can solve some problems. For example, in September, Baorun Xingye, a subsidiary of Financial One Account, cooperated with Ping An One Wallet to jointly build a "cloud equity platform" based on Ping An Group’s equity resource pool, with equity as the starting point for customer management. However, the final result will be tested by time.

(Editor: Wang Xiaoyu)

How to carve fine products in domestic animation (first-line investigation)

　　Li Bai was drunk, splashing wine into water, and cranes appeared in the water.

　　Soaring on a giant crane with Gao Shi, Du Fu, Cenfuzi and Dan Qiusheng, "I’m going to drink, and the cup will not stop", which is extremely wild and romantic … … The animated film Three Wan Li in Chang ‘an, which is being shown, has aroused the audience’s resonance with the poetry of Chinese cultural genes. Up to now, the box office of the film has exceeded 1.7 billion yuan.

　　China’s animation shows a gratifying trend. In recent years, excellent animated films such as The Return of the Great Sage on the Journey to the West, The White Snake: The Origin, and Ne Zha’s Deep Sea have appeared one after another. Their creative vitality is surging and their box office reputation is good, which sends a clear signal that the animation market in China is booming and has great potential.

　　Rooted in the fertile soil of Chinese excellent traditional culture, domestic animation is taking a creative transformation and innovative development road with extraordinary imagination and steady steps, which shows China characteristics, China style and China style.

　　Chinoiserie

　　Exploring the road of national style and expressing Chinese cultural genes

　　[Lens] From the prosperous and inclusive Chang ‘an, to the south of the Yangtze River with flowing bridges, and then to the lonely desert of Saibei, it is concentrated in 48 Tang poems in 168 minutes. The audience in the cinema couldn’t help reading aloud, and comments such as "China culture is the greatest strength of the film" and "Poetry gene surging in the blood" were highly praised … … This is a vivid epitome of the surge of traditional culture in recent years.

　　Since the first advertising animation Shu Zhendong’s Chinese Typewriter was released in 1922, China animation has gone through a hundred years. In the ups and downs, the course remains the same, that is, along the background of Chinese excellent traditional culture, "exploring the road of national style."

　　Make a scene in heaven, tadpoles looking for their mothers … … Su Da, director of Shanghai Animation Film Studio, recalled, "Among the brilliant group images of China Animation School’s works, there is traditional culture — — Literature, drama, architecture and music have artistic forms with rich national style — — Ink painting, Dunhuang frescoes and New Year pictures have the spiritual connotation of the Chinese nation — — Kindness, tenacity, diligence, courage, etc. "

　　Throughout the animated films that have been released in recent years, "national style" and "national tide" are still the key words. Ne Zha endowed the traditional characters with new connotations and created an image of Nezha, who is "my life depends on me". Three Wan Li in Chang ‘an cultivated the feelings of home and country with poetry, and conveyed the cultural core of the Chinese nation such as self-improvement and tolerance. "Big Fish Begonia" beautifully shows the world cultural heritage of Fujian Tulou … …

　　"Traditional culture is a magnificent treasure house of China’s animation film creation. The core of China Animation School is nationalization, which is used to show our own literary and artistic image and create a set of expressions based on traditional culture to express Chinese cultural genes." Ma Hua, a professor at the Animation Institute of Beijing Film Academy, concluded this.

　　Creating animations with traditional cultural themes is both a leverage and a challenge. Well-known historical figures and stories lower the threshold for the audience to enter the cinema, but test the basic skills of the creators.

　　For this reason, the creative team of "Three Wan Li in Chang ‘an" has traveled a lot to collect ideas. "We walked into Shaanxi History Museum to study the layout of Chang ‘an, stood on the ancient wall of Tongguan and felt the tragic mood of Ge Shuhan, and wandered through Songpan ancient city to find the inspiration for designing Yunshan City and Lushuiguan & HELIP; …” Xie Junwei, director of "Three Wan Li in Chang ‘an", introduced that every shot went to the screen wall outside the county magistrate’s house, the wine-raising game played by the literati, and the poem board in the posthouse temple, referring to nearly 100 documents and many unearthed cultural relics. Annotation on the Chronology of Li Bai’s Complete Works and Annotation on Gao Shijia’s Collection are "reference books kept by the team at hand".

　　Some directors described animation as "dreaming in a wild way". Free and unrestrained artistic expression is combined with traditional cultural stories, and The Return of the Great Sage of Journey to the West, released in 2015, has become a phenomenal work of domestic animated films. The great potential of mythical themes has been discovered.

　　In recent years, the diversification trend of domestic animation themes is remarkable, and realistic animated films have great market potential. For example, the recently released Tea No.2 Middle School is an animated comedy with a campus theme, while the previously released Deep Sea focuses on the exploration of the inner world.

　　"The way generations accept knowledge is changing. After 95 s and 00 s, I am used to touching new things through video. I want to attract more people to contact and understand in the form of literature and art that young people like to see, and then love traditional culture more. " Yu Zhou, producer of Chang ‘an Three Wan Li and president of light-chasing animation, said, "Young people’s recognition of China culture makes us believe that the rise of domestic animated films is not only a slogan, but also the present and the future."

　　It is also what MCA hopes to broaden the animation creation space and give more animators the opportunity to create diverse works. "There are many dimensions to evaluate an animation work, which can be artistic level or commercial success, but more importantly, it meets the audience’s call and expectation." He hopes that the development of animated films will have more "spirit of doing experiments", keep an open theme, let young practitioners innovate more boldly and consciously, explore the boundaries in different directions, and let more good works be seen by everyone.

　　Sense of science and technology

　　With the improvement of personnel training, the bottleneck of animation film production capacity is constantly being broken.

　　[Lens] "10 years, 7.5 billion frames" — — On the day when Chang ‘an Three Wan Li was finalized, Wei Wang, the founder of light-chasing animation, sent such a Weibo. It is not surprising in the world of animation that the number of "100 million" is often on the order of magnitude. Take Penglai Wonderland, the splendid opening of "The New God List: Yang Jian", as an example. In just a few seconds, the number of single-lens models is 14 billion, the file size is 5TB (terabytes), and the total rendering time of the whole film is 410 million nuclear hours (CPU consumption, measured by nuclear multiplication hours), which requires thousands of servers to work continuously for 24 hours.

　　The multiplication of a string of numbers seems a bit "sci-fi", which is behind the inevitable logic of the development of science and technology hard core in the film industry.

　　"history of animation, to some extent, is the history of people’s exploration of light and shadow, and the history of the integration of technology and art." Ma Li, president of the Chinese Animation Society, said. As a blend of virtual and reality, with the new generation of network transmission, artificial intelligence, virtual reality, augmented reality, motion capture and other key technologies infiltrating into all levels and links of animation creation, production, communication and consumption, fully integrating with the imagination of creators and empowering each other, animated films bring viewers a higher level of audio-visual enjoyment.

　　Compared with the production cycle of a live-action movie for one or two years, an animated movie takes three to five years or even longer, and the project is more complicated. In Ne Zha, for example, special effects shots account for nearly 80%, and more than 60 teams and more than 1,600 producers all over the world have worked intensively for five years, which finally lifted the box office miracle of over 5 billion yuan.

　　In fact, complicated production is also a challenge for the whole process coordination, and this challenge needs to return to industrialization itself. According to insiders, the high degree of dispersion in production stage, uneven outsourcing quality and lack of uniform special effects standards once hampered the industrialization level of animation in China.

　　With the gradual maturity of industrialization process and the improvement of personnel training in all aspects, the bottleneck of animation film production capacity is constantly being broken. According to industry reports, in 2017, there were no more than 30 enterprises that could fully produce China animation. Today, there are nearly 1,000 upstream and downstream animation enterprises in China, of which 120 can produce high-quality animation. It is worth mentioning that industry observers pointed out that China’s position in the global animation industry chain has obviously improved, from the OEM position at the bottom of the industry "smile curve" to the two ends of the curve with higher yield, and the content production has gradually appeared the trend of "reverse outsourcing".

　　Huge groups are exploring in different ways, and they have gathered great synergy to improve the level of domestic animation.

　　Walking in the office building of light-chasing animation, you can see the orderly distribution and synchronous operation of the teams corresponding to each link. Pre-design, storyboard, 3D modeling, materials, binding, animation, role special effects, scene special effects, digital painting, lighting synthesis, post-editing, technology, production … … Assemble into a complete chain of animation creation.

　　"Almost 100% of the creation of an animated film can be born from this building." Yu Zhou introduced that among the more than 300 people in the team, producers account for about 90%. "We have established three series: new legends, new gods and new cultures. Since its inception, we have set up a creative process of rolling forward three works. The time consumption of each work is stable in three years, and one work is continuously iterated and cycled, driving an industrial system production line."

　　How to balance the pursuit of speed in industrialized production and quality in aesthetic expression? On the one hand, stable quality depends on the accumulation of "internal strength". "For example, the liquid and hair problems that were overcome in the production of Cat and Peach Blossom Garden can be directly applied to Shen Gongbao’s mount in The New God List: Yang Jian, and the technology is like ‘ Snowball ’ Accumulate the same. " Yu Zhou said that on the other hand, it is to optimize the process. "There is a working tradition of chasing light. After each film project is completed, all links will hold a project summary meeting to summarize the achievements and put forward the goals for future promotion and development. Every movie that chases light is based on the experience of the last one. "

　　Original and subversive innovation not only depends on the improvement of "tools", but also tests the determination of "people". Director Tian Xiaopeng spent seven years in Deep Sea, brewing an experiment on visual effect innovation: the original "particle ink painting" style, combining blank freehand brushwork ink painting with concrete realistic three-dimensional innovation, blending traditional colors of Chinese painting with western impressionist art, and creating a dreamy deep sea world.

　　"In the process of creation, in order to restore the elegance and graininess of ink painting, we mixed detergent, propylene, food coloring, milk, etc., and repeated it over and over again for more than 100 times." Tian Xiaopeng said that all technological innovations are for content service, and the "sea-splitting" lens in the film is dismantled. The single lens has more than 100 layers of particle special effects, and the number of particles is as high as several billion, which creates a subtle and extremely real scene texture.

　　How to find the unique 3D animation style of China? In Tian Xiaopeng’s mind, the combination of two-dimensional and three-dimensional and the exploration of their boundaries may be one of the breakthroughs. "Two-dimensional animation is inherently subjective, but in terms of immersion, lens and light and shadow, three-dimensional animation is more mature, and China animation provides a unique possibility by organically combining their respective advantages." This idea germinated when making the title of The Return of the Great Sage on the Journey to the West, and accumulated more mature processes and methods in Deep Sea. "Innovation is the driving force behind my animation." Tian Xiaopeng said.

　　influence

　　Create more cultural IP carriers and let the story of China go to the international stage.

　　[Lens] Back in 1964, Shanghai Meiying Factory assembled the "strongest lineup" to create the first color animated feature film "Make a scene in Heaven". The film has been exported, distributed and screened to 44 countries and regions, and has participated in more than 10 international film festivals and won many awards, ranking first in the world in terms of aesthetic expression and technical level. After a lapse of nearly 60 years, Shanghai Meiying Factory led the creation and jointly produced the animated short film collection "China Qitan" with bilibili. The Chinese national spirit and oriental aesthetic style returned with the attitude of "new generation" to tell the world the story of China.

　　How can the splendid Chinese excellent traditional culture IP "go out" and further live and fire? "Don’t imitate others, don’t repeat yourself" is the consistent creative concept of Shanghai Meiying Factory, and it is also the key for domestic animation to go out.

　　"In the past, Hollywood, Disney and Pixar were the templates for our creation, but the market response was not satisfactory and the audience did not buy it." Ma Hua said that from imitation to partial originality and then to pure originality, it is the only way for China animation to grow, "‘ Copy ’ You can learn skills and experience, but the direction of the topic, the aesthetic system and the spiritual core conveyed by the story are all misplaced. "

　　In this regard, Tian Xiaopeng also has personal pain: "When I was doing The Return of the Great Sage on the Journey to the West, I was often asked a question, what is our own oriental performance?" After many years, the creator slowly found his own context. "The story, art and performance are all oriental, and the national style naturally flows in the blood of domestic animation."

　　Under the gaze of the world, exploring the road of national style has become the trend of China School, and the animation works bearing the genes of Chinese excellent traditional culture have once again attracted attention. Behind it, there are unique Chinese visual arts, constantly improving animation production technology, and ambitious faces like young Li Bai and Gao Shi.

　　With the "14th Five-Year Plan for China Film Development" clearly pointing out to support animated films that highlight the spirit of the Chinese nation and the oriental aesthetic style, the Chinese Writers Association has helped China to create original animation, and a series of measures have stimulated more and more creative vitality. The recently concluded China Animation Week attracted 71 social organizations and industry companies to participate, displaying more than 500 IP projects and reaching 83 cooperation intention projects on the spot; In the 19th China International Cartoon & Animation Festival held in June, 567 Chinese and foreign enterprises and institutions, 2,305 exhibitors, merchants and professionals from 67 countries and regions participated in the exhibition, and the intended signing amount reached 1.485 billion yuan, which played a positive role in promoting international exchange of animation and promoting domestic excellent animation to go abroad.

　　Opening a vast "chapter" of animation, people deeply witness the exploration and progress, trend and ambition of China’s animation.

　　Today’s animation is not only a literary style, but also a comprehensive tide play, game e-sports, digital entertainment, immersive experience theme park and peripheral products, which gives creators a broader space. The data shows that the total output value of animation industry in China has exceeded 220 billion yuan, and animation has become one of the mainstream content categories. Animation+tourism, animation+performing arts, animation+design, animation+games, animation+parenting education, etc., further stimulate the industrial potential of animation art.

　　"The vitality of Chinese culture not only depends on the work itself to carry forward and inherit, but also comes from the operation of IP." According to Suda, Shanghai Meiying Factory has continuously strengthened the management of copyright and trademarks in recent years, and registered more than 1,500 trademarks around 40 categories such as clothing, food and toys, building a new ecology of IP transformation.

　　Looking forward to the future, Ma Li believes that the two-way empowerment of new technologies, new applications and the operation of the whole industry chain will become an important way for China animation to develop by leaps and bounds. "Standing at a new historical starting point, the animation industry in China should strive to anchor the three goals of improving the originality of fine products, industrial competitiveness and international influence, show a new atmosphere in promoting the high-quality development of China animation, and provide a strong boost for enhancing the cultural confidence of the Chinese nation."

　　"Do China animation with ideals and quality, China animation with cohesion, and China animation that can be handed down from generation to generation." Ma Li’s appeal is also the voice of many animators. With fine works, we can create a long history and write a chapter of the era. Dapeng holds high and crosses the sky of China, bringing enough wind to stir and continue.

　　— — "As long as the poem is there and the book is there, Chang ‘an will be there."

Highlight one by one! Taixing government work report

　　On the afternoon of January 2, the second meeting of the 16th People’s Congress of Taixing City was opened. Mayor Liu Wenrong made a government work report to the conference, reviewed the work in 2022, and made clear the work priorities in 2023.

　　In 2022, Taixing did this:

　　(A) the overall economic operation is stable.

　　The real economy is improving steadily. It is estimated that the annual GDP will reach 136 billion yuan, an increase of about 5%. The general public budget revenue of the same caliber was 10.032 billion yuan, an increase of 5.7%. The total retail sales of social consumer goods was 33.35 billion yuan, an increase of 3%. The ranking of the top 100 counties (cities) in the national basic competitiveness of county economy rose to the 20th.

　　The project construction is steady and powerful. 206 newly signed projects of over 100 million yuan; Newly started 100 projects with a capital of over 100 million yuan; There are 80 newly completed projects of over 100 million yuan, and the number of projects started and completed by "three to one promotion" remains the first in Taizhou.

　　The industrial quality has been steadily improved. 78,000 mu of high-standard farmland was newly built, and the total grain output reached 1.265 billion Jin, achieving a five-year continuous increase. Successfully selected into the list of national agricultural products producing areas for refrigeration and preservation, the whole county to promote the construction of pilot counties and provincial agricultural modernization pioneer areas. More than 100 industrial enterprises have been added. There are 45 new enterprises in the service industry. One newly-added first-class qualification enterprise for general construction contracting.

　　(B) the endogenous power has been significantly enhanced.

　　Deepen the implementation of key reforms. The transformation of materialization, corporatization and marketization has been accelerating, and one AA+ rated enterprise has been added. Major projects such as "taking land and starting work" and "multiple certificates issued at the same time" entered the normal state, and the "three-letter land" model was promoted throughout the province. Approved Taizhou green credit and green insurance reform and innovation pilot. Revitalize more than 2,200 mu of inefficient idle land. Free up energy space of 300,000 tons of standard coal.

　　Innovation and transformation have been further promoted. The output value of high-tech industries exceeded 100 billion yuan. China’s top 100 innovative counties ranked 29th, creating a national science popularization demonstration county (city) and being approved as a provincial intellectual property construction demonstration (county). There are 109 newly recognized national high-tech enterprises, 6 national "little giant" enterprises specializing in special innovation, 1 national single champion demonstration enterprise in manufacturing industry, and 11 R&D platforms for enterprises above the provincial level. 41 major technological transformation projects with a capital of more than 50 million yuan were implemented. We introduced 621 high-level talents of all kinds, including 20 national talents.

　　Open development and deep integration. The actual utilization of foreign capital was 400 million US dollars, the import and export of foreign trade was 6.1 billion US dollars, and the turnover of foreign trade was 210 million US dollars, all of which kept Taizhou first. Taixing Economic Development Zone ranked fourth in the comprehensive evaluation of high-quality development of national chemical parks, and was approved to build a provincial chemical pilot base. Huangqiao Economic Development Zone was awarded as the ecological model park of innovation and entrepreneurship in China. Taixing High-tech Zone was approved as a demonstration zone for high-quality development of modern service industry and a strategic practice base for green finance and double carbon. Modern agricultural industrial park has become a national modern agricultural industrial park. The urban industrial park has become a demonstration base for entrepreneurial innovation of small and micro enterprises in the province. The high-speed railway along the Yangtze River in the north was officially started, the Yantai-Wuxi-Changyi and Changtai railways entered the feasibility study approval stage, the construction of Changtai Bridge and the northern connection line was accelerated, the second phase of the 232 provincial highway was implemented in an orderly manner, the reconstruction and expansion project of the 504 provincial highway was completed and opened to traffic, and the transportation network with internal connection and external communication was accelerated. Smart Port Project was selected as the key project of "Smart Jiangsu".

　　(C) the integration of urban and rural development.

　　The quality of the city continued to improve. The demarcation results of "three districts and three lines" were approved and put into use. 15 special plans, including urban comprehensive transportation, have achieved deepening results. Coordinate the implementation of 19 greening projects such as "Shuangshui Runcheng" and "Pocket Park". 22.2 kilometers of sewage trunk pipes were rebuilt and expanded, and 62 kilometers of rainwater and sewage pipe networks were dredged. The city governance committee operates efficiently, the construction of smart cities is accelerated, and the "sunshine collection" is fully implemented.

　　The pace of rural development has accelerated. 150 kilometers of rural roads were upgraded and 12 kilometers of county roads were repaired, and it was awarded as a standard county for rural logistics in the province. Create 42 ecological rivers with high quality and 80 kilometers. Create 2 provincial-level characteristic rural villages, and add 38 beautiful and livable demonstration villages. Successfully hosted the 5th China Farmers Harvest Festival in Jiangsu.

　　The ecological base is constantly compacted. In the second round, the completion rate of rectification of feedback problems from central eco-environmental inspectors was 97%. The average annual concentration of PM2.5 has reached the national second-class standard for three consecutive years, the proportion of days with excellent air quality is 78.9%, and the water quality compliance rate and excellent III ratio of national and provincial examination sections are all 100%. Tianxingzhou construction is included in the overall layout of the provincial ecological island experimental area. Taixing High-tech Zone Ecological Security Buffer Project entered the provincial pilot. The first forest-length theme park in the province was built in the ecological conservation area in the eastern suburbs.

　　(4) People’s livelihood is more happy.

　　The basic guarantee is more perfect. 16,000 new urban jobs were created. The basic pension standard and minimum living standard for urban and rural residents were raised to 231 yuan per person per month and 770 yuan respectively. The province took the lead in promoting "medical-banking cooperation", and the participation rate of basic medical insurance was over 98.5%, creating a provincial-level demonstration city of "15-minute medical insurance service circle". A total of 314 million yuan of relief subsidies were distributed to poor workers, disabled people and children in distress, benefiting 703,000 people in need.

　　Public services are better. Five schools were completed and put into use, and eight schools were merged and reorganized. The policy of "double reduction" was promoted, and the first batch of "Mr. Taixing Da" and "Three Specials" were selected, and the results of the college entrance examination made remarkable progress. Municipal People’s Hospital became the first county-level 3A hospital in the middle of Jiangsu Province. Establish a compact medical association of the Fifth People’s Hospital of the city. Two provincial rural regional medical and health centers have been built. Completed the aging transformation of 1005 families with difficulties. Seven new inclusive childcare institutions were added. Successfully completed the task of participating and hosting the provincial games, and was awarded the national advanced collective of mass sports.

　　The overall situation of society is more stable. The first village rules and regulations practice base in China was officially unveiled. "Sweeping out evils" was carried out normally, and the detection rate of "eight categories" cases was 100%. Create a provincial-level safety development demonstration city. Complete the party’s 20 major tasks of maintaining stability and security with high quality. New achievements have been made in national defense mobilization, statistical investigation, archives of historical records, foreign affairs, overseas Chinese affairs, folk religion, meteorology, Federation of Industry and Commerce, veteran cadres, retired soldiers, caring for the next generation, trade unions, women and children, teenagers, the disabled, the Red Cross and counterpart support.

　　(E) standardized and pragmatic government construction.

　　In-depth study and implementation of the spirit of the 20th Party Congress, and profound understanding of the decisive significance of the "Two Establishments", political judgment, political understanding and political execution have been continuously enhanced. 2,686 pieces of government information were voluntarily disclosed, and 712 pieces were disclosed upon application. Consciously accept the supervision of the National People’s Congress and the Chinese People’s Political Consultative Conference, and complete 398 proposals with high quality, with a satisfaction rate of 100%. The completion rate of 12345 government service convenience hotline was 99.41% and the satisfaction rate was 98.87%. Continue to reduce non-rigid and non-essential expenditures, and the regulatory constraints on the use of funds are more powerful. The party’s work style, clean government and work style efficiency have been further strengthened. Nine projects, including financial management and "streamline administration, delegate power, strengthen regulation and improve services" reform, were encouraged by the provincial government.

　　In 2023, Taixing’s main expected goals are: the regional GDP will increase by about 6%, the general public budget revenue will increase by about 6.5%, the investment in fixed assets will increase by 8%, the sales of industrial invoices will increase by 8%, the investment in R&D in the whole society will account for 2.68% of GDP, and the total retail sales of social consumer goods will increase by 6.5%. The per capita disposable income of all residents will basically keep pace with economic growth, and the energy consumption per unit GDP will decrease to complete the task of Taizhou, and the quality of ecological environment will improve steadily.

　　We will focus on the following six aspects:

　　(a) gather strength to build a demonstration zone for industrial transformation and upgrading, and go all out to strengthen the entity and promote development.

　　Improve the traction of the project. In the whole year, 200 new projects with a total investment of over 100 million yuan were signed, including 25 projects with a total investment of over 1 billion yuan. In the whole year, 100 new projects with a capital of over 100 million yuan were started, including 20 projects with a capital of 500-100 million yuan, 10 projects with a capital of 100-500 million yuan and 1 project with a capital of over 5 billion yuan. 80 newly completed projects of over 100 million yuan, including 15 projects of 500-100 million yuan and 5 projects of over 1 billion yuan.

　　Enhance industrial competitiveness. There were 26 service enterprises and 50 enterprises above designated size, and the added value of service industry increased by more than 5%. We will further promote the provincial-level "integration of the two industries" pilot, add more than 2 pilot enterprises, and newly start 6 productive service projects with a capital of over 100 million yuan. Yingxing Plaza, Outlets, Huangqiao Red Star Macalline and other projects will be built. Guide the construction industry to become bigger and stronger as the "Taixing Building" brand, and realize the output value of the construction industry of 120 billion yuan.

　　Stimulate the new vitality of enterprises. Accelerate the cultivation of a number of "chain-oriented" enterprises, and add 8 enterprises with industrial invoice sales exceeding 100 million yuan and 2 enterprises exceeding 1 billion yuan. Strengthen the echelon cultivation of growth enterprises and increase the number of industrial enterprises by 40. Support small and medium-sized enterprises to do their best, and add 6 national-level "little giant" enterprises. Strengthen the supply of resource factors and increase loans by more than 10 billion yuan. Increase the support for enterprises to go public, and strive for one listing, one newspaper meeting and one newspaper supplement.

　　(B) Gather efforts to create a dynamic zone for innovation and entrepreneurship, and improve the effectiveness and motivation of system integration.

　　Highlight innovation and empowerment. 80 national high-tech enterprises, 600 small and medium-sized science and technology enterprises, and 4 gazelle enterprises above Taizhou municipal level have been newly identified, and the output value of high-tech industries will account for 49.5% of the industrial output value. More than 230 new enterprise invention patents were authorized, and more than 30 achievement transformation projects were implemented. Introduce and cultivate leading digital enterprises to ensure that the added value of core industries in the digital economy accounts for 4.5% of GDP. We will implement 40 major technological transformation projects of more than 50 million yuan, add 3 industrial Internet benchmarking factories above Taizhou level, 6 demonstration intelligent workshops, and 50 provincial star-rated enterprises. Ten new talent projects at or above the provincial level were added, and more than 500 high-level talents were introduced. Five new R&D platforms for enterprises above the provincial level were added.

　　Deepen reform. Deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, accelerate the integration of cross-departmental and cross-level government services, and continuously reduce the time limit for handling links. Deepen the reform of state-owned assets and state-owned enterprises, promote the new round of financial management system reform to be effective, establish a "big database" for state-owned assets management, strengthen the investment and financing management of state-owned enterprises, and achieve sustainable development. We will deepen the reform of the real estate market, adjust the structure of real estate supply, do a solid job in ensuring the delivery of buildings, people’s livelihood and stability, and fully implement incentives such as preferential housing for group purchases and housing subsidies for enterprises. Deepen the reform of the statistical system and do a solid job in the fifth national economic census.

　　Strengthen open development. Smooth the external traffic network. We will do our best to ensure the service of major projects such as the high-speed railway along the north river, Yantai, Wuxi, Changyi and Changtai Railway, and speed up the construction of Changtai Bridge and its north connection line, the Pingchao-Guangling section of Shanghai-Shaanxi Expressway, the Guangling interchange connection line, the second phase of Provincial Highway 232 and the south extension project of Zhenhai Road. Improve the development level of the park. Improve the carrying function of the park and create a high-level open front window. Strengthen opening up and cooperation. Ensure that the actual use of foreign capital is more than 400 million US dollars, complete the total foreign trade import and export volume of 5 billion US dollars, foreign trade turnover of 220 million US dollars, and add 3 enterprises with foreign trade import and export exceeding 100 million US dollars.

　　(C) gather together to create a pioneering area for regional coordinated development, and for a long time to strengthen quality and promote integration.

　　Overall planning of urban and rural layout. Highlight the overall planning. Plan the functional layout of the main city, sub-centers, key towns and new communities from a global perspective, speed up the improvement of the town and village planning system, and realize zoning positioning, hierarchical preparation and classified management and control. Highlight the integration and development. Focusing on "one master, two pairs of six poles and many nodes", we will strengthen the research on district integration development planning. Highlight intensive development. We will make every effort to promote the establishment of national demonstration counties (cities) for saving and intensive natural resources, effectively implement land acquisition and approval, effectively stabilize the supply of land elements, and ensure the demand for development land.

　　Improve the urban energy level in an all-round way. Improve urban functions. Newly renovated and expanded some primary and secondary roads in the urban area, and built Runtai Bridge and pedestrian bridge on the west side of Chengjiang Experimental School. There are 9 new parking lots, more than 1,000 new parking spaces and more than 200 automobile charging piles. Newly built and renovated the sewage pipe network for more than 7 kilometers, implemented the construction of three sewage treatment standard areas, and completed the rain and sewage diversion transformation of 13 communities and 9 units. Standardize the construction and management of Huimin fresh market, and promote the gradual transformation of the old farmer’s market in urban areas into a fresh supermarket model that is convenient, beneficial and beneficial to the people. Improve the quality of the city. Implement the ecological conservation area in the eastern suburbs, the functional improvement project of "double water embellishing the city", and the water system communication project to ensure the city’s "clean water and living water". Complete 28 renovation projects of old residential areas, install 2000 charging points for electric bicycles in residential areas, and implement 80 underground renovation projects of strong and weak electric pole lines in old residential areas. Strengthen urban governance. We will further promote the action of tackling key problems in property management and promote the flattening, accountability and long-term effectiveness of urban governance.

　　Comprehensively promote rural revitalization. Committed to the prosperity of agriculture. Newly built 56,000 mu of high-standard farmland. Actively apply for the national agricultural modernization pioneer zone, cultivate five demonstration subjects of agricultural factory production, and ensure that the proportion of green and high-quality agricultural products is over 80%. Committed to rural wealth and beauty. Ensure that there are more than 100 economically strong villages with a village collective of over 1 million yuan in operational income. Upgrade rural roads by 50 kilometers and build rural ecological rivers by more than 25 kilometers. Create two rural villages with provincial characteristics, add more than 6 demonstration streets (districts) of market towns and more than 20 beautiful and livable demonstration villages. Committed to the prosperity of farmers. We will steadily implement the ten-year doubling plan for farmers’ income to ensure that the per capita disposable income of rural residents will increase by more than 7.5%.

　　(D) gather together to create a model area for improving the quality of people’s livelihood, and do everything possible to optimize supply and increase welfare.

　　Fully protect the basic people’s livelihood. Grasp the steady employment. 11,000 new jobs were created in cities and towns, and 1,500 entrepreneurial trainings were held. Improve the security system. Effectively improve the basic old-age insurance for urban and rural residents, and solidly promote the reform of the medical insurance fund supervision system. Implement the bottom policy. Focus on low-income people, children in distress, seriously ill patients and other special hardship groups, and increase policy support and assistance. Vigorously develop charity to better protect and improve the lives of people in need.

　　Continue to improve people’s livelihood. Improve the level of education and teaching. We will promote the adjustment of educational layout in an orderly manner and complete the merger and reorganization of some schools. Start the construction of kindergartens in the new district, and build Wenjiang branch of experimental junior high school and Gongji branch of government kindergarten. Create 2 provincial quality parks. Continue to optimize the group (alliance) school-running mode, and add 100 third-level backbone teachers in Taizhou. Optimize the supply of medical services. Accelerate the construction of the people’s hospital medical complex and the CDC outpatient inspection center, complete the main project of the community health service center in the northwest area, and build the 120 emergency command center. Improve the "Three-A" medical service level of the Municipal People’s Hospital, support the establishment of the "Three-B" of the Municipal Hospital of Traditional Chinese Medicine, and start the establishment of the second-level general hospital of Quxia and Xuanbao Health Center. We will improve the classified diagnosis and treatment system, build 20 famous colleges in Taixing, and add more than 10 special departments in primary health centers. Strengthen the care of "one old and one young". Create a "quarter-hour" home care service circle and build a comprehensive care service center.

　　Dedicated to providing quality people’s livelihood. Advocate civilized fashion. In-depth implementation of the "Eight Civilizations Action", create a good fashion of honesty and mutual assistance, respect for morality and goodness in the whole society, and ensure the creation of a national civilized city. Prospering cultural undertakings. Complete the construction of the exhibition project of Jingjiang Academy, and fully stimulate the vitality of cultural and educational monuments. Strengthen the systematic protection of important cultural heritage and build an "intangible heritage" experience hall. Strengthen the accurate supply of cultural services and create two "most beautiful public cultural spaces" at the provincial level. Highlight youth friendship. Plan to promote the construction of cultural tourism consumption gathering area and create a new space for leisure and entertainment cities. Deepen the "five advances" of sports benefiting the people and build a 24-kilometer ecological fitness trail.

　　(V) Make concerted efforts to build a green and low-carbon development leading area, and lay a solid foundation with perseverance.

　　Accelerate the green and low-carbon transformation in an all-round way. Promote green manufacturing and cleaner production in key energy-consuming industries. Accelerate the transformation of key enterprises to save energy and reduce carbon, vigorously cultivate green and low-carbon industries, implement more than 35 green transformation and upgrading projects throughout the year, and create 5 green factories at or above the provincial level.

　　Resolutely do a good job in pollution prevention and control. Complete the second round of rectification and cancellation of the feedback from the central environmental protection inspector, and continuously improve the quality of the atmospheric environment. We will further promote the investigation and rectification of global drainage outlets to ensure the long-term stability of water quality in national and provincial examination sections. Establish and improve the operation supervision system of urban sewage treatment plants, and steadily improve the collection and treatment rate of urban domestic sewage. Continue to strengthen the monitoring of soil environment such as land reclamation projects and large-scale farms, and effectively ensure the safety of soil environment. Accelerate the construction of a "waste-free city".

　　Continue to promote the construction of ecological civilization. In-depth implementation of the great protection of the Yangtze River to better show the beautiful scenery of the river. Explore the establishment of a mechanism to realize the value of ecological products, and promote the ecological advantages to be better transformed into real productive forces. Accelerate the completion of shortcomings in environmental facilities and promote electroplating enterprises to enter the park in an orderly manner. Strive for a national demonstration city of ecological civilization construction, strive for full coverage of provincial demonstration towns of ecological civilization construction, and add four provincial demonstration villages of ecological civilization construction.

　　(6) make concerted efforts to build a pilot zone for joint construction, governance and sharing, and work together to prevent risks and ensure stability.

　　Strengthen the construction of intrinsic safety. Based on the intrinsic safety of the whole region, we will build a large-scale emergency framework with higher safety factor, faster emergency response and more solid grassroots foundation. We will continue to consolidate the achievements of the "Three-year Big Kitchen", deepen the investigation and rectification of potential safety risks, and make efforts to solve a number of deep-seated contradictions that affect safety. Explore and optimize the global risk identification management and control model, and resolutely put an end to large and above and influential accidents.

　　Strengthen public safety governance. Resolutely implement the optimization measures for epidemic prevention and control to ensure a smooth transition of epidemic prevention and control and a stable social order. Strengthen food and drug supervision, improve and perfect financial risk sorting, identification and early warning, emergency response and other mechanisms to ensure that systematic and regional financial risks do not occur. Severely crack down on illegal crimes of telecommunication network fraud in accordance with the law, implement the normalized working mechanism of "eliminating evils" and continue to promote the construction of peaceful Taixing.

　　Strengthen innovation in grassroots governance. We will comprehensively strengthen the construction of Taixing under the rule of law, strengthen the handling of initial letters and initial visits, fully implement the "1+8" series of institutional mechanisms for grid social governance, and promote the extension of governance tentacles to grassroots coverage. Further promote the "integration of police and network" and accelerate the construction of the information system of "three centers+two platforms+multiple applications" in smart cities.

　　(Source: Taixing Rong Media Center/Cai Yan Editor/Xu Jinji)

Guiding opinions of the Ministry of Agriculture on further adjusting and optimizing agricultural structure

First, strengthen the understanding of further adjusting and optimizing the agricultural structure.

(2) Further adjusting and optimizing the agricultural structure is facing a rare historical opportunity.After successive bumper harvests in agriculture, the supply of major agricultural products is sufficient; The domestic economy has entered a new normal, and the growth of agricultural product consumption and processing demand may be weakened, which provides a favorable opportunity for further adjusting and optimizing the agricultural structure. The full implementation of the new national food security strategy will make the key points of agricultural production more prominent and provide a more relaxed policy environment and resource space for further adjusting and optimizing the agricultural structure. The consumption structure of residents has been accelerated and upgraded, and the demand for high-quality and safe agricultural products in the future is huge. People not only require to eat well, but also require to eat safely, nutritionally and healthily, which has brought market power to further adjust and optimize the agricultural structure. The supply of international agricultural products market is sufficient, and the inventory consumption ratio of bulk agricultural products is at an all-time high, which provides more room for further adjustment and optimization of agricultural structure. These show that further adjustment and optimization of agricultural structure is facing a rare opportunity, and it is timely to promote the transformation of agricultural development from focusing on quantity growth to paying equal attention to quantity, quality and efficiency.

Two, clear the overall idea of further adjusting and optimizing the agricultural structure

Third, accurately grasp the key tasks of further adjusting and optimizing the agricultural structure

(six) to "improve varieties, improve quality, create a brand" as the starting point, adjust and optimize the product structure.Aim at the market demand, increase the production of products that are in short supply and marketable, vigorously develop green agriculture, characteristic agriculture and brand agriculture, and optimize the product structure to meet the needs of upgrading the consumption structure of residents. Strengthen the research, development and promotion of high-quality agricultural products, focus on breeding and introducing a number of competitive famous and new excellent agricultural products, and promote the upgrading of crop varieties. Vigorously promote standardized production, continue to promote the construction of horticultural crop standard parks, standardized scale livestock and poultry farms and aquatic health farms, and actively develop "three products and one standard" agricultural products. Pay close attention to improving the quality and safety standard system of agricultural products, speed up the construction of quality and safety supervision system of agricultural products, strengthen source management, process control and quality traceability, and improve the quality and safety level of agricultural products. Strengthen the marketing and promotion of agricultural products brands, establish the catalogue system of agricultural products brands, vigorously develop the exhibition economy, cultivate a number of well-known agricultural products brands, increase the protection of intellectual property rights, and continuously expand the brand influence and reputation. Promote the implementation of the regional layout planning of characteristic agricultural products and vigorously develop one industry in one township (county) and one product in one village.

Four, strengthen policies and measures to further adjust and optimize the agricultural structure.

　 　　　　　　　　　　　Ministry of Agriculture

2015yearonemoon30sun

Ghost Story incited the marginal effect of online movie box office？


Special feature of 1905 film network　"The road of life, the dream is like a long road, the wind and frost in the road, the wind and frost are dry, and in the red dust, how many directions does the dream have?"

　

An old song brings back countless memories. Released in 1987, it has become a classic Hong Kong movie in the hearts of countless fans. Thirty-three years later, the May 1st online movie adapted from this IP was launched, which caused a lot of discussion and even controversy.

　

According to the latest data revealed by Tencent video, the box office of the film reached 35.228 million after 14 days of release. In terms of word of mouth, 20,000 viewers gave an average score of 4.9 points on the Douban platform. It is worth mentioning that the production and publicity costs of the film have reached 20 million, which is a top match in the online movie market.

　

From the initial cost of tens of thousands and hundreds of thousands to the current investment of tens of millions, the cost of online movies is increasing. At the same time, the value of head online movies is also constantly setting a new record. Behind this, how much investment in online movies is relatively safe? In addition to the box office, can derivatives and overseas copyrights provide a profitable new continent for online movies?


Is Ghost Story: Human Love broken?

　

At present, the word "broken circle" is the highest praise of the media for the film drama synthesis, and it is also the ultimate pursuit of film and television works.This film Ghost Story: Human Love seems to be between broken and unbreakable. On the one hand, it did break some old prejudices of people to a certain extent, and brought some thoughts to the industry. On the other hand, its heat energy seemed to be sealed inside the film and television industry, which did not attract more passers-by to participate in the discussion.

　

It was released for 56 hours, the broadcast volume exceeded 100 million, and the box office of single platform in 10 days reached 30.438 million, all indicating that the market of the film was hot. According to Tencent’s video, the mainstream users of online movies on the platform are still mainly young male viewers. However, when we re-read the user data of films such as Ghost Story: Human Love, we found that these films have attracted a lot of young women to watch, which is related to the topic selection of online movies and its excellent production and improvement.

　

Judging from the movie reviews, there are many sentimental parties among the first audience. The audience base of classic IP has made this film get a lot of invisible dividends. In addition to the ratio of male to female, the number of douban scores of 20,000 people broke the impression that "people who play douban don’t watch the internet, and those who watch the internet don’t go to douban". This also shows that the film has attracted many incremental users outside the original audience circle to watch.

　

"The first circle is the traditional online movie users or member users. For example, some traditional cinema audiences never watch online movies, but he also watched this film; In addition, the influence, in the past, many films of our online movies stayed in the exchange between peers, but this film may have a greater response in the investment field, including cinema and script fields. " Liu Chaohui, the chief planner and producer, understands the film’s out of the loop.

　

The remake of classic movies has always been a coexistence of risks and opportunities. In the face of many netizens’ negative comments on casting and acting, Liu Chaohui felt surprised. He believes that "because an online movie is finally facing everyone’s comments with cinema standards." The out-of-circle here may refer more to the intersection of online movie audiences and cinema movie audiences.

　

　"It can’t break the circle, that is, at present, so far, it’s actually not a broken circle movie, because its users’ effective viewing volume is still relatively small compared with the huge cinema audience, but I believe that if its marketing efforts are stronger and the long tail effect is longer, it may become a successful broken circle movie." In an interview with China Film Report, industry insider Liu Xiangyu expressed his personal views.

　

Because the online movie payment cycle can be as long as six months, the film has a large room for box office growth in the later period. During the epidemic, the lack of May 1st cinema films and the accumulation of audience’s desire to watch movies were also important reasons for the high box office in the early stage.

　

Where is the comfort zone for online movie investment?

　

Since its birth in 2014, the mainstream impression of online movies to the outside world was once "poor and rough" and was nailed to the bottom of the contempt chain of the film and television industry by public opinion. In recent years, under the quality of online movies, it is not only the impression of the outside world and the box office, but also the cost. In addition to box office and word of mouth, the 40 million cost of Ghost Story: Human Love is another hot topic among netizens.

　

　

According to statistics, from 2014 to now, the cost of online movies has risen from 200,000 to 300,000 to 300,000. At the same time, the highest annual box office has risen from about one million to more than 50 million. So, where is the comfort zone for online movie investment?

　

"In fact, the higher the investment, the better. For an investment of 8 million to 10 million, its cost performance ratio is the highest, because its box office performance will basically be twice (cost), and its final box office will be 30 million to 40 million." Liu Xiangyu believes that the current investment of 8 million to 10 million in the online movie market is the safest.

　

At present, "Ghost Story: Human Love" is far from breaking even, and there is still a box office gap of about 5 million. Judging from the current word-of-mouth and box office trend, it is not a problem for the film to return to the original, and it is possible to create a new high in single-platform box office. Compared with "daoist magic", whose network broadcast broke through 53 million box office, its box office has higher gold content. From the perspective of investment, "its investment cost performance is not very high."

　

The production and marketing costs of the film are both 20 million. According to Liu Chaohui, the original marketing budget of Ghost Story: Human Love was only 5 million, and there were some objections from the team when the budget was increased.

　

"If we increase our marketing investment by 2 million to bring even 3.5 million benefits, then this kind of investment will last forever." Liu Chaohui explained that the purpose of increasing investment is to increase the marginal benefit of films. As far as the current effect is concerned, the related marketing of social platforms such as Tik Tok and Weibo has promoted the film’s market popularity.

　

In addition to the box office, high-quality online movies may have broader revenue channels. Liu Chaohui said that more than a dozen teams have come to negotiate the overseas copyright of the film. In addition, it is also possible to sell derivatives around head online movies in the future.

　

According to the "Insights of Online Movie Users — — According to China Online Movie Market Report in Q1, 2020, in the first quarter of 2020, the online movie box office TOP30 was divided into 430 million, with 23 films with box office exceeding 10 million, an increase of 188% compared with the same period of last year, and the ten million clubs got a box office of 370 million, an increase of 248%.


After years of development, while the quality, cost and sub-account box office of online movies are constantly in line with cinema movies, marketing ideas and revenue channels are also keeping up. The rules of the online movie market are being reshaped, and works that respect the content and audience can be seen by more people.


Foreign media widely forwarded ＂International Sharp Review： Seeing through the American Two-Handed Trick＂

　　CCTV News:On August 1st, the Central Radio and Television General Station’s "International Sharp Review" broadcast an article entitled "Seeing through America’s Two-Handed Tricks", which was reprinted by many overseas media.

　　From August 1 ST to 3 rd, the German website of European Times, the website of Radio Spain International, the website of RADIOWE in Italy (facebook, twitter), the website of Daily Morning News in India, the website of Czech News Today, the facebook account of Jordan Global Radio, the Chinese headline APP, the Portuguese news APP(facebook, twitter), the website of Nordic Times, the website of European Union Chinese website, the website of Europe-China United Times, and the African Times. On August 2, Indonesia’s International Daily and Hong Kong’s Ta Kung Pao and Wen Wei Po also published this article. The main reports are as follows:

　　The Sino-US economic and trade contest, which lasted for more than four months, has seen a new situation in the past two days.

　　According to Bloomberg News, citing people familiar with the matter, representatives of U.S. Treasury Secretary Mnuchin and China’s Vice Premier Liu He are holding private talks on resuming Sino-U.S. economic and trade consultations. Meanwhile, the United States may start to impose tariffs on about $16 billion of goods imported from China as early as August 1. In addition, the report also quoted sources as saying that the US government is considering imposing a 25% tariff on China goods worth 200 billion US dollars, which is higher than the previously declared 10% tariff rate.

　　While releasing the rumor that it wants to negotiate with China, it raises the tariff stick higher and higher. Obviously, the US side has no sincerity to really solve the problem, but still wants to get more benefits by playing tricks. This has long been expected by the Chinese side. Because China has learned from its treacherous and capricious behavior before, it can be said responsibly that whether the US imposes tariffs on $16 billion or $200 billion of goods, whether it adopts a 25% tax rate or a 10% tax rate, China is ready to use both quantitative and qualitative measures to resolutely fight back!

　　Looking back at the changes since the US started the first shot of the Sino-US trade war on July 6, it is not difficult to find that the White House is hiding three big attempts behind the trick of talking with one hand and playing with one hand:

　　First of all, because the trade war with China has not made any immediate progress, the Trump administration is anxious and intends to further exert extreme pressure on China in a more radical way.

　　From 50 billion to 200 billion, and even all the goods exported from China to the United States, the Trump administration has been increasing the price for more than four months, trying to force China to make concessions. However, the White House found that this "art of trading" failed to deal with China. Because China is not any trading partner that the United States has suppressed in the past, China has its own development rhythm and unique resource endowment, and the free trade and multilateral system that China adheres to conforms to the global trend and development trend, and has won international morality and people’s hearts. Therefore, despite the United States’ carrot and stick and all kinds of tricks, it has not got any cheap from China so far. On the contrary, because of China’s resolute counterattack, the United States itself is in a passive position. White House policymakers are very anxious. Recently, US Secretary of Commerce Ross came out to let the wind out, saying that the United States must take a radical stand against China’s "unfair trade" practices, and now is a good time to do so.

　　According to the plan, the Office of the US Trade Representative will hold a hearing on the proposed tariff increase on China’s $200 billion goods exported to the United States in late August. Before the hearing, the US announced that it would raise the tax rate. Obviously, it wanted to exert double pressure on China’s implementation time and tax rate to force China to make more concessions.

　　Second, the voice of opposition to the trade war in the United States has risen, and the Trump administration has tried to pass on the pressure. People noticed that on July 31st, Trump gave a speech at a political rally in Florida, and spent a long time defending his trade policy, acknowledging that the interests of American farmers were harmed by China’s anti-tariff measures. This shows that Trump has felt unprecedented political pressure on his tough tariff policy.

　　In fact, the American economy is not as bright as the data shows. Although the recently announced US economic growth in the second quarter reached 4.1%, in the view of professional economists, this growth was due to strong exports, especially soybean exports. Because, soybean exporters are eager to sell their goods quickly before China’s anti-tariff takes effect. In addition, the overall investment in the United States in the second quarter was lower than that in the first quarter, which also dragged down the growth of real GDP. This proves from the side that Trump’s tax reduction plan has not actually promoted the recovery of American manufacturing.

　　Under the shadow of tariff stick and trade war, a group of large enterprises in the United States have increasingly felt the pressure. For example, General Electric estimates that the total cost will increase by $300 million to $400 million, while General Motors and Ford Motor Co., Ltd. also lowered their annual profit expectations. Economists warn that in the end, all the costs of a trade war will be added to consumers. Joseph Stiglitz, a Nobel laureate in economics and a professor at Columbia University, recently wrote that the United States is in danger of losing its trade war with China. Charles Kirk, the Republican "big money owner", said recently that the US’s provoking of a trade war may lead to a recession in the US economy, and he wants to launch a campaign to promote free trade and oppose tariff policies. This is undoubtedly a blow to Trump.

　　Under the double pressure of politics and economy, the White House chose to release the information that representatives of China and the United States were negotiating to restart negotiations before the US stock market opened on July 31. Its intention to stimulate the stock market and boost confidence is self-evident. However, at the same time, it has raised tariffs on China, and its intention to divert domestic contradictions and attempt to attract foreign disasters is also obvious.

　　Third, the Trump administration is not satisfied with solving the trade deficit problem with China at all, but wants to change the development path of China.

　　If we want to simply solve the trade deficit problem, China and the United States can gradually solve it by expanding business, and both sides reflected this demand and desire as early as the Washington Consensus in mid-May. However, the United States believes that China has not done enough. Ten days later, it reneged and broke its promise. This time, the United States once again raised the tariff stick to intimidate China, which can only make people see more clearly: China’s trade surplus is narrowed again, and it is impossible to satisfy the Trump administration’s "appetite"; Its real intention is to force China to carry out "structural reform" according to the requirements of the United States, and fundamentally change China’s development model and development path.

　　Any sovereign country has the right to choose its own development path. It is impossible for the United States to provoke a trade war and change China’s development strategy. However, since there is no winner in the trade war, China has been unwilling and unwilling to fight from the beginning, and has always tried its best to solve the problem through negotiations with the greatest sincerity. However, all negotiations should be based on equality, respect and good faith. While talking and talking, the White House keeps threatening and pressuring, destroying the negotiation atmosphere. Is this the "negotiation mode" of the White House? How can it win the trust of its negotiating opponents? For the trade war, China is not afraid to fight, and it has to fight if necessary. If the United States really wants to solve the problem through negotiations, it should put down its stick and show sincerity.

　　A number of overseas media forwarded "International Sharp Review" articles:

Radio Spain International website forwarded on August 1, 2018

Radio Spain International website forwarded on August 1, 2018

Italian RADIOWE website (facebook, Twitter) forwarded on August 1, 2018.

Italian RADIOWE website (facebook, Twitter) forwarded on August 1, 2018.

India's "Daily Morning News" website was forwarded on August 1, 2018

India’s "Daily Morning News" website was forwarded on August 1, 2018

Jordan Global Radio facebook account forwarded on August 1, 2018

Jordan Global Radio facebook account forwarded on August 1, 2018

Portuguese news APP(facebook, Twitter) forwarded on August 3, 2018.

Portuguese news APP(facebook, Twitter) forwarded on August 3, 2018.

Indonesia's International Daily was published on August 2, 2018.

Indonesia’s International Daily was published on August 2, 2018.

Hong Kong Ta Kung Pao was published on August 2, 2018.

Hong Kong Ta Kung Pao was published on August 2, 2018.

Hong Kong Wen Wei Po was published on August 2, 2018.

Hong Kong Wen Wei Po was published on August 2, 2018.

Eye of BYD God： Illuminate the future with the light of science and technology.

　　In the field of intelligent driving, BYD is reshaping the travel map in its innovative way. From the automatic driving assistance function to the advanced automatic driving, every step embodies BYD’s wisdom and technical courage. Vehicle intelligence is not only a concept, it has become the core focus of automobile industry competition and indicates the future trend. BYD’s Eye of the Gods creates a new era of intelligent driving for all people, and accelerates the development of China from a manufacturing power to a "smart" power; As a leader in China’s new energy industry, BYD has made it possible for all people to enjoy high-level intelligent driving by promoting intelligent driving system on a large scale.

　　BYD started a new journey of exploration with its intelligent driving system, Eye of God. In 2024, on BYD Dream Day, BYD announced its strategic evolution and successfully jumped from "BYDOS operating system" to "vehicle intelligence", which injected the power of "Eye of the God" into the intelligent driving system and led the industry to formally enter a new era of intelligence. BYD promoted intelligent driving as one of its core strategies. Chairman Wang Chuanfu put forward the concept of "vehicle intelligence", aiming at realizing data cross-system call and multi-system linkage through intelligent architecture. BYD has invested a lot in intelligent driving technology, and introduced a number of self-developed technologies, including BYDOS operating system and Eye of God system, which includes the perception and decision-making module independently developed by BYD, and can realize high-speed navigation and automatic parking. In addition, BYD cooperated with Baidu to launch ANP (Urban Intelligent Driving Assisted Product), and reached an agreement with NVIDIA to adopt NVIDIA’s platform in the future autonomous driving system. BYD’s intelligent driving system has the characteristics of high-precision sensing system, powerful data processing capability and vehicle-level fusion sensing platform. By integrating a variety of sensors and algorithms, it can realize comprehensive perception of the surrounding environment of the vehicle. According to the latest development, BYD has invested in the original in-vehicle business company in DJI, further expanding its intelligent driving system and technology, and released the strategy of "vehicle intelligence". It is planned to launch more than 10 high-end intelligent driving models in 2024, and mass-produce the "Eye of God" system on a variety of main models. At the same time,BYD and Huawei have reached a cooperation to jointly develop the world’s first hard-core exclusive intelligent driving scheme.

　　On February 10th, BYD held an intelligent strategy conference, which released the national intelligent driving strategy. The "ANP (Urban Intelligent Assisted Driving Product)" jointly created by BYD and Baidu has made remarkable progress in the field of intelligent driving. This technology will bring users a safer and more convenient experience. With the improvement of technology, BYD smart driving users will be expected to take the lead in enjoying advanced services. Smart driving will become a new business card for China Auto. BYD’s advanced wisdom drives the popularization of the whole people, and promotes China Auto and China Science and Technology to go global. Intelligent driving has a "multi-sensor fusion sensing system", which is a technological breakthrough. BYD Eye of God system operates in an efficient way, generating safety decision-making ability dominated by high-end sensor fusion and self-developed algorithms, and bringing users a smooth driving experience. This "vehicle-level fusion perception platform" model enables new energy vehicles to have the ability to comprehensively analyze environmental information for the first time, especially in complex road conditions, and can obtain all-round information with the help of "Eye of the God" and make instant predictions like human thinking. Whether it is a high-speed pilot driving scene or an automatic parking scene, BYD’s Eye of God system can respond flexibly, and it is truly intelligent and automated. "Eye of God" enables "vehicle intelligence" to achieve "multi-system linkage". BYD is leading intelligent driving to a higher level with unremitting courage and wisdom, so that the world can witness China’s strength and make China a global leader in intelligent driving.

Dongying Estuary： Practical Manual of Agricultural Technology Helps Crops Planting in Saline-alkali Land

On February 20th, the Practical Handbook of Agricultural Technology in Hekou District, Dongying City, Shandong Province, which was jointly organized by Meteorological Bureau, Agriculture and Rural Bureau, Water Conservancy Bureau, Science and Technology Association and Shandong Academy of Agricultural Sciences, was printed.

Hekou District is located at the mouth of the Yellow River, and saline-alkali land is widely distributed. For a long time, soil salinization has seriously affected crop growth. This manual introduces the causes and harm of saline-alkali land in detail, and provides farmers with the whole process guidance from seed selection, sowing to field management for crops such as sweet potato, cotton and soybean. At the same time, the manual focuses on the analysis of the influence of meteorological factors such as illumination, temperature, precipitation, wind speed and local climate characteristics on crops in saline-alkali land, and introduces meteorological services such as meteorological disaster early warning and refined meteorological forecast.

It is reported that this partThe paper version of the manual will be distributed to cooperatives and large growers one after another, and will also beAn electronic version will be released to broadcast "timely rain" for spring ploughing.

(Author: Du Xiaoxiao Editor: Su Jessie)

Dutch supermarkets sell insect food. UN： Help overcome the food crisis.

Dutch supermarkets sell insect food.

Dutch supermarkets sell insect food.

Different kinds of insect food.

　　On the 7 th, the pilot sale of bug burgers and chips cost about 6 euros each.

　　Insects are delicious and nutritious. Eating more insects will help alleviate the famine crisis. Therefore, the United Nations advises people to eat more insects. In the Netherlands, a supermarket chain with 400 stores plans to sell insect food from the beginning of 2015.

　　These insect foods will appear in the form of hamburgers, meatballs and chips, and consumers will get new foods instead of fish and meat. (Anan)

　　eat

　　A variety of tastes

　　Available options

　　Irish media reported on October 30th that Jumbo, a Dutch supermarket chain, launched this amazing move. According to the plan, Jumbo will start selling insect food from the beginning of next year. However, as a pilot, the company’s supermarkets in Groningen and Harlan will start selling insect foods from November 7, including Tenebrio molitor burgers and "crispy snacks" based on honeycombs and moth larvae.

　　It is reported that the price of these insect foods ranges from 5.95 to 6.79 euros (45.5 yuan to 52 yuan) per serving. Moreover, the supermarket also has a variety of flavors for customers to choose from.

　　In fact, there are already wholesalers selling edible insect food in the Netherlands. However, it is the first time for supermarkets to officially sell insect food in the Netherlands. "By launching this new product, we will provide our customers with a healthy and sustainable alternative food for fish and meat." The company said in a brief statement.

　　spread

　　The Dutch made insect recipes.

　　As soon as the news that Jumbo is about to sell insect food came out, it immediately caused a heated discussion on the Internet. Many netizens said they were looking forward to it, hoping that there would be a Jumbo supermarket where they could buy insect food at their doorstep. Of course, some netizens call it incredible, thinking that only Dutch people with open minds dare to eat.

　　In fact, the Dutch have long taken the lead in developing insect food.

　　As early as May 2012, a group of Dutch insect eaters published a special insect cookbook, which contained some quite unique recipes, such as how to add worms to chocolate muffin combinations or grasshoppers to Italian mushroom risotto.

　　For the launch of this book, Heng Ke, a Dutch chef specializing in insect cooking, baked the world’s largest grasshopper pie. At the same time, a Dutch restaurant launched five insect dishes, one of which was a meat pie sprinkled with nuts and worms.

　　The chef of this restaurant believes that insect food will not be removed from the menu soon, and if it is removed, it will be attributed to the unique taste of insects. "I’m glad to have one or two insect dishes on the menu, but it has to be interesting." He said.

　　meaning

　　Insect eating and overcoming

　　food crisis

　　According to Professor Dickie of the University of Vakhnin in the Netherlands, the world population is expected to reach 9 billion by 2050. At that time, there may not be enough land to raise livestock to meet everyone’s needs, and people will have to use insects as a substitute for protein. The university also said that the nutritional value of insects is similar to that of meat, and raising insects is more environmentally friendly than raising livestock.

　　The Food and Agriculture Organization of the United Nations issued an official proposal in 2013, suggesting that people on earth can incorporate insects into their daily diet. FAO believes that this can help residents around the world overcome the food crisis and effectively reduce environmental pollution. It is pointed out in the proposal that the main obstacle that many western countries are unwilling to take insects as the source of protein’s intake is people’s aversion to insects. According to FAO, there are more than 1,900 kinds of edible insects, including beetles, caterpillars, bees, ants and wasps. For malnourished children, edible insects are an important source of nutrition, because many insects contain high concentrations of fatty acids.