Jinjialing Financial District: "Digital Finance" sets sail first

Since the beginning of this year, Jinjialing Financial District has been particularly active in the field of digital financial application innovation.

In July, Bank of Qingdao launched the first electronic factoring business in the country, providing factoring financing for small and micro enterprises through the digital supply chain finance platform. Based on this model, Bank of Qingdao will vigorously serve vegetables, eggs, aquatic products and other suppliers to farmers, agricultural product processing, agricultural technology and other enterprises to help rural revitalization.

In May, three financial district institutions, including Bank of Qingdao, Qingdao Flash Payment Information Technology Co., Ltd., and Shujin Public Service (Qingdao) Co., Ltd., were selected for the second batch of "scenario application laboratories". "Digital finance" became the common "label" of the three declaration projects. In the "petri dish" of new technologies, new formats, and new models, Jinjialing Financial District has become a unique landscape with "digital finance".

In April, Shandong Guosheng Microloan Co., Ltd. issued small digital RMB loans to a hotel and an individual respectively. The two loans not only relieved the financing party’s urgency of capital turnover, but also became the earliest digital RMB microloan scenario in the country, expanding the scope of use of digital RMB.

This set of "monthly spectrum" is a marker point for the development of digital finance in Jinjialing Financial District, marking the drip-by-drip achievements and development paths of digital finance in Qingdao. Digital finance is the foundation for the construction and development of digital economy and digital city, and has become the focus of various cities. On the surging tide, there is Qingdao’s brave figure. As the place where Qingdao Financial Institution Group and financial technology gather, Jinjialing Financial District is taking the lead in tasting the sweetness of digital finance.

On August 28, Jinjialing Financial District will usher in the Digital Finance Construction Summit Forum with the theme of "Digital Gathering in Qingdao, Rongzhi Sailing". At that time, industry experts and scholars will gather at Qingdao Haitian Financial Center Hotel to discuss the digital transformation of the financial industry, make suggestions for the high-quality development of Jinjialing Financial District’s "Digital Finance Pioneer Zone", and accumulate more experience for digital finance to better serve the digital economy.

Consolidating the foundation: the agglomeration of financial technology companies

Digital finance is the use of digital technologies such as big data, 5G, and blockchain to reduce transaction costs, alleviate information asymmetry, and strengthen risk management. The development of digital finance cannot be separated from the agglomeration of financial technology enterprises.

At present, the financial district has gathered a number of financial technology enterprises and research institutions such as Qingdao Flash Payment Information Technology Co., Ltd., Wan Chain Index (Qingdao) Information Technology Co., Ltd., Jiantou Data Technology (Shandong) Co., Ltd., CCID Research Institute, etc. There are 49 financial technology enterprises, and the digital transformation and innovation of "Bank +" Financial Institution Group are endless, and they jointly support the construction base of digital finance.

In 2019, Qingdao was approved to become one of the national fintech application pilot cities, exploring the use of new-generation information technologies such as cloud computing, artificial intelligence, and big data to improve the quality and efficiency of financial services. As early as 2017, Flash Payment, which focuses on supply chain financial services, was established, and the angel round received 20 million yuan in financing. Up to now, Flash Payment has provided digital technology services to more than 6,600 enterprises, and the cumulative supply chain financial transaction volume has exceeded 57 billion yuan. It has provided innovative solutions and technology and operation services for many core supply chain financial enterprises, commercial factoring, financial leasing, financial companies, banks and other customers. There are many industry leaders in deep cooperation, such as Qingdao Metro, Luhua Capital, Shanghai Shentong Metro, Suzhou City Investment, etc.

On the main track of supply chain finance, the development of digital finance, the financial technology enterprises in Jinjialing Financial District "have their own unique skills". The Wanchain Index, which is good at using big data for corporate credit portrayal, has achieved a good result of helping small and micro enterprises to raise 2.30 million yuan in 35 minutes. Through excellent big data computing and analysis capabilities, the Wanchain Index has raised more than one billion yuan for many small and medium-sized enterprises a year; Shandong Jiantou Technology, which uses "3D reality modeling" to explore new financial scenarios, reduces financing costs and risks through the "visible" and "identifiable" auxiliary financing of collateral. Jiang Mingying, chairperson of the company, once said that Shandong Jiantou Technology has overcome the accuracy and cost problems of "3D reality modeling", achieved efficient, fast and intelligent acquisition, and seized the opportunity in technology.

Digital RMB is one of the "new infrastructures" for the high-quality development of the digital economy and financial industry. The Financial Institution Group in Jinjialing Financial District frequently "tasted" new application scenarios of digital RMB. In May 2022, Qingdao Julang Financial Leasing Co., Ltd. launched the first "digital RMB + digital financial leasing" business in China, and issued financial leases to enterprises in the form of digital RMB to Qingdao Aierjiajia New Materials joint stock company, a national-level specialized and special "little giant" enterprise. The intelligent characteristics of digital RMB have improved financial efficiency. At the same time, the leasing assets are managed digitally in the after-sales and leaseback process, and the risk prevention and Client Server capabilities are improved.

Effectiveness: Deeply empowering the real economy

Financial activity means economic activity, and financial stability means economic stability.

Digital finance is still financial in nature, and its value is reflected in empowering subjects that cannot be reached by traditional finance through technological means, turning the impossible into possible, and promoting the high-quality development of the real economy.

Digitalization has given "inclusive" wings to banks and other Financial Institutions Groups, with the help of artificial intelligence, big data computing and other technologies, to reduce customer acquisition costs, improve the coverage of financial services, and help financial services achieve "sinking" services.

With the blessing of science and technology, data has opened the "wall-breaking action" and become a tool for leveraging financing. China Merchants Bank Qingdao Branch cooperates with the Municipal Big Data Bureau to use decision tree, neural networks and other technologies to build a credit model and demand model for small and micro enterprises, and build a Data Warehouse Interim for financial services for small and micro enterprises, effectively reducing customer acquisition costs. According to information released by the Qingdao Central Sub-branch of the People’s Bank of China recently, this year, China Merchants Bank Qingdao Branch has accumulated 309 new customers through this model, reducing customer acquisition costs by 30%, increasing customer acquisition efficiency by 35%, and issuing loans cumulatively 309 million yuan.

Big data computing power not only improves the quality and efficiency of financial services, but also helps Financial Institution Group to better prevent financial risks. Bank of Qingdao integrates 500,000 pieces of data from multiple data sources to build a risk control rule base and automated decision-making tool for small and micro enterprises’ financial service scenarios, realizes automatic early warning and rapid disposal of various risks, and promotes the transformation of the risk control system from manual decision-making to data decision-making. After the system is launched, 3,140 risk control decisions in loans are automatically made, and more than 5,960 post-loan warning signals are detected, involving about 240,000 customers.

The use of digital technology has helped Financial Institution Group better empower emerging industries. As of the end of April, there were more than 5,000 high-tech enterprises in Qingdao. As talent-intensive enterprises, high-tech enterprises are restricted in financing means. On March 30, Industrial Bank Qingdao branch granted 20 million yuan of credit to Qingdao Kejie Robot Co., Ltd. under the "talent loan" to help enterprises increase R & D and innovation. In the approval of this business, Industrial Bank Qingdao Branch applied an independent innovation "technology flow" evaluation system, from 17 dimensions such as talent labels, intellectual property rights, R & D investment, and science and technology innovation competitions, to accurately quantify the scientific research achievements of scientific and technological talents and the scientific and technological innovation strength of enterprises. This greatly simplifies the information and processes required for traditional credit issuance, and provides enterprises with priority credit without guarantee, so as to strengthen their technological and financial strength with financial technology.

Build an ecology: turn on the financial "traffic light"

Technology helps financial services multiply, but there should be clear boundaries for the integration of finance and technology. While encouraging innovation and ensuring the quality of financial services, financial risks should also be prevented and financial order should be maintained. The "traffic light" system necessary for the development and growth of digital finance is also gradually clear in Jinjialing Financial District.

The most important thing in supervision is the construction of financial rule of law. Since the beginning of this year, the main person in charge of Qingdao Intermediate Court has visited Jinjialing Financial District many times. In April, the Qingdao Intermediate Court and the Financial Management Commission signed a Memorandum of Cooperation, and the two parties agreed to establish a regular contact mechanism to carry out in-depth cooperation in resolving financial disputes and preventing financial risks, and accelerate the construction of Qingdao’s financial rule of law. In June, the Qingdao Intermediate Court’s financial trial workstation was located in the Jinjialing Financial District. The relevant person in charge of the Municipal Intermediate People’s Court said that through the workstation, a high-quality judicial service demonstration base will be built, and efforts will be made to achieve local absorption of judicial needs, local resolution of disputes in the financial district, local provision of judicial services, and local development of circuit trials. By giving full play to the radiating effect of judicial assistance to financial support for the real economy, it will provide judicial protection for the high-quality development of the financial district and the legal business environment

The professional financial and legal service industry has grown in Jinjialing Financial District. Recently, Guantao Zhongmao Law Firm Qingdao branch settled in Jinjialing Financial District. The firm’s business involves financial innovation and capital markets, international trade and WTO, intellectual property protection, corporate restructuring and bankruptcy, traditional commercial litigation and many other financial fields. Its Beijing headquarters has been honored by the Ministry of Justice of the People’s Republic of China. As of the first half of the year, the number of law firms in Jinjialing Financial District has reached 61, building an "iron wall" for financial legal services and financial order maintenance.

Synchronized with the supervision and layout of the red light system, the Jinjialing Financial District Management Committee has given the green light to the policy, striving for the opportunity of the first trial for the Financial Institution Group in the district, and at the same time creating a good ecology, and constantly promoting the progress of the construction of the "Digital Finance Pioneer Zone". In April this year, Jinjialing Financial District issued the "2022 Action Plan for the Construction of the Digital Finance Pioneer Zone", proposing to take the application scenario construction as a breakthrough point, aiming at the "seven major tasks", and strive to gather industries, improve the ecology, innovate the pilot, and optimize the environment, so as to make Jinjialing Financial District a digital finance pioneer zone with wealth management characteristics. In June, the Qingdao Central Sub-branch of the People’s Bank of China and the Qingdao Local Financial Supervision Administration jointly issued the "Guiding Opinions on Supporting the Establishment of a Financial Technology Pilot Demonstration Zone", explicitly supporting the Jinjialing Financial District to build a digital finance pilot zone and further expanding the scale and influence of the digital finance industry.

At the Digital Finance Summit Forum held on August 28, the Digital Finance Industry Alliance and Digital Finance Scenario Application Laboratory led by the Financial Management Commission will be inaugurated, creating a new stage and opportunities for the development of the digital finance industry in Jinjialing Financial District.

The nine-story platform starts from the soft soil. According to the relevant person in charge of the Jinjialing Financial District Management Committee, digitalization is a new impetus for the transformation and upgrading of the financial industry. The construction of the "Digital Finance Pioneer Zone" in Jinjialing Financial District has laid a solid foundation and taken off in an all-round way. In the next step, the Jinjialing Financial District Management Committee will strive for more policies and cheap conditions for the Financial Institution Groups and financial technology enterprises in the district, attract more high-quality digital finance-related projects to settle down, and develop and expand the digital finance industry in the interaction between government and enterprises, so as to help the construction of digital Qingdao to a new level.

(Qingdao Daily/Guanhai News reporter, Ding Qianqian, correspondent, Sui Hua)

During the "13th Five-Year Plan" period, the construction of ground public transportation in the capital has reached a new level

  Original title: Technology empowers, innovation drives, allowing more people to enjoy better public travel services During the "13th Five-Year Plan" period, the capital’s ground bus construction has taken a new step

  Travel has speed, innovation has intensity, and service has temperature. During the "13th Five-Year Plan" period, Beijing Public Transport Group has always built around the "four centers" of the capital, improved the "four services" level, and practiced the responsibility and mission of state-owned enterprises with the spirit of daring to charge, gnawing hard bones, and daring to innovate. Based in the capital, it serves Beijing-Tianjin-Hebei, allowing more people to enjoy better public travel services, and strives to build a modern urban passenger transportation comprehensive service provider.

  Dare to charge – fight the COVID-19 epidemic, strictly control the full vehicle load rate, strengthen the disinfection measures of the vehicle station, and quickly go online to resume work on customized buses;

  Dare to gnaw hard bones – relieve non-capital functions, cooperate with the government to complete the vacation of key bus stations, strive to achieve equalization of urban and rural ground bus services, and fully implement the "Return to Heaven Plan";

  Dare to reform and innovate – Guo Gongzhuang, Kangjiagou and a large number of modern and three-dimensional station projects have made breakthroughs, stopping buses upstairs, "on-time projects", centralized scheduling makes buses faster, and buses with safety warning systems become "smart"…

  In the past five years, there have been more than 1,200 conventional bus lines in Beijing, with a total length of more than 28,000 kilometers, more than 500 diversified lines, and 41 Beijing-Tianjin-Hebei inter-provincial bus lines with a length of about 2,700 kilometers.

  Leading diverse travel, the country’s first "customized bus"

  Every morning, hundreds ** buses dressed in Chinese red "new clothes" drive to large residential areas in *******, sending commuters directly from their doorsteps to **fice buildings located in Guomao, Financial Street, Wangjing and other business districts. In the evening, they are picked up from their work. These "special status" buses book tickets online, one for each person, some new models are equipped with USB charging interfaces, on-board Wi-Fi, and during the epidemic, they get on the bus to measure the temperature and strictly control the full load rate, which has won the unanimous praise ** passengers. After the ****** Festival holiday in 2020, *******’s customized buses became the Internet celebrity transportation tool guarding the "road to resumption ** work".

  During the "13th Five-Year Plan" period, Beijing’s diverse public transportation "family members" continued to increase. According to the relevant person in charge of Beijing Public Transport Group, as early as 2013, the group company explored new ways of operation and organization, and launched "customized public transportation" for the first time in the country. Since its operation, it has formed a collection of business shuttles, express direct lines, holiday lines, leisure tourism lines, medical lines, joint-ride customized public transportation, tourist buses, high-speed rail lines and other products. It has a service innovation brand of 535 lines, covering the city’s main large residential areas, workplaces and hubs.

  On February 11, 2020, in order to serve the capital enterprises and institutions to resume work and production, the customized bus team received a seemingly impossible task – 17 days to complete the launch of the "Beijing Customized Bus Upgrade Edition" WeChat Mini Program, the city-wide collection of resumed lines, and the opening of all existing + newly opened customized bus lines. "If it is impossible to complete, it must be completed!" The Customized Bus Leading Group issued a "military order", and the team members started the "continuous rotation" working mode.

  The upgraded products were launched as scheduled. From the first day of operation of 164 customized bus lines, serving 1,600 passengers, it has developed to an average of more than 6,000 daily services. At present, a total of 234 lines and 270 trips have been opened by customized buses, covering key business districts and more than 500 residential communities in various regions of Beijing, and the cumulative service has exceeded 1 million passengers. The "Beijing Customized Bus Upgrade Edition" Mini Program has registered 264,000 users.

  There are more and more groups of customized bus guardians. On September 1, 2020, the general learning service released a line collection to directly address the pain points of parents sending students to school. At present, 19 classes of 12 lines have been opened, covering Beijing No. 8 Middle School, Middle School, High School, Railway No. 2 Middle School, 57 Middle School, 171 Middle School, etc., and 13 general school classes are planned to be launched. In order to ensure the safety of students’ general learning travel, the upgraded Mini Program of Beijing Customized Public Transport has added user-friendly functions such as "one person buys multiple tickets", "itinerary sharing" and "SMS reminder". After the general learning service was released, it brought nearly 30,000 registered users, established 35 general learning service communities, and exclusively provided general learning service consultation and demand collection work.

  In addition, the shared-ride business upgrade service was officially launched in the early morning of September 1, 2020. A total of 20 GL8s were put into operation at Beijing West Railway Station and Beijing South Railway Station, and more than 4,000 passengers have been transported so far. The innovative business cruise minibus will also be launched soon, and will be piloted in the Wangjing area where jobs and residences are concentrated.

  "On-time engineering" centralized dispatch makes public transportation faster

  During the "13th Five-Year Plan" period, Beijing’s public transportation needs speed from technology and management. More and more transportation hubs such as Sihui, Songjiazhuang, and Tiantongyuan North use technological means such as on-board positioning, real-time communication, and station video surveillance to unify and flexibly dispatch, making public transportation faster.

  At 7:15 in the morning, in-app, Tiantongyuan North Hub, a special No. 137 bus temporarily changed its "road number" and drove into the platform of No. 537. This microcirculation line bus did not "go the wrong way", it specially came to reinforce the relatively large traffic counting No. 537 during the peak period. The bus group uses large data analytics on the passenger flow characteristics of the line to coordinate the use of regional transportation resources across the line in the preparation of driving plans.

  Who issued the cross-line support order? In the command center located on the upper floor of the North Hub of Tiantongyuan, there is another sign hanging in this command hall with dozens of stations – Huitian Regional Centralized Dispatch Center. "The dispatching orders for more than 50 bus lines in Huitian area are all sent from here." Zhou Shengli, the dispatching team leader, introduced that with the official opening of the hub, the bus lines in Huitian area have been centralized, and the various lines and teams involved in the area are no longer fighting each other.

  "The lines help each other and dispatch uniformly to improve the punctuality of regional public transportation as a whole." Li Jinpeng, deputy manager of the dispatching command center of the Beijing Public Transport Group, introduced that in the past two years, Beijing has built about 100 demonstration lines every year, and passengers can basically wait for the bus to arrive on time at a fixed time.

  In different months of the year, and even at different times of the day, the time it takes for a bus to run is different. How can we make the bus run more on time? Taking No. 471 in Wangjing area as an example, the operation department has set the driving time of different sections by testing the traffic capacity at different times, including the congestion time, so as to make the driving plan more suitable for the actual road conditions as much as possible. For example, the shortest peak period is 30 minutes, and the longest peak period is 41 minutes. There are more than ten such one-way time plans. This bus line currently achieves 100% punctuality, and the arrival rate is more than 90% on time.

  "Huitian" area "If there is a road, there will be a bus"

  The faster public transportation is also reflected in the optimization of the public transportation network. Microcirculation public transportation makes regional travel more convenient.

  At 7:30 in the morning, Mr. Yu, who lives in Jiayuan, Huilongguan North Store, walked more than 200 meters to reach the nearest bus stop in the community. Just after arriving at the station for a while, a bus No. 344 entered the station, and the cars were all commuters entering the city. Bus No. 344 is called the "express line" for entering the city in the "Huitian" area. It comes out of Huilongguan and goes to the Beijing-Tibet Expressway. It takes a special bus lane all the way to Deshengmen. There are few stops and fast cars, and it is very popular. Mr. Yu recalled that in the past, No. 344 did not go into Huilongguan Community. On June 26, 2020, after route optimization, the 344 express route number was adjusted to No. 344, and about 10 stops were added. The line was extended to the door of the residents.

  In the "Huitian" area, the operation department went to the platform and went into the community. According to the opinions of citizens and passenger flow surveys, the layout of the regional network was optimized. Conventional lines such as No. 133 and No. 80 were successively opened to increase network coverage. The stations of No. 102 and No. 441 were adjusted to facilitate passengers’ transfer. Seven night connection lines were opened to provide services for rail transit passengers to travel at night. These measures have greatly improved the problem of inconvenience for residents in surrounding communities. "Where there is a road, there is a bus". This service goal is basically achieved in the "Huitian" area.

  Looking back at the "13th Five-Year Plan" period, the Public Transport Group accelerated the construction of a new three-level network system of "dry, general and micro" in accordance with the "Beijing Ground Public Transport Network Master Plan (Draft) ". The length of the conventional line increased by 46%, the length of the conventional line network increased by 63%, and the mileage of the bus lane reached nearly 1,000 kilometers. At the same time, 1106 lines were optimized, the length of repeated lines was reduced by 2548.6 kilometers, and the problem of 596.9 kilometers of roads and no cars was solved, which facilitated the travel of residents in 1963 communities.

  IT deeply empowers buses to be’smarter ‘

  In addition to the enhanced network coverage, the buses running on Beijing’s roads are also becoming more and more "smart". As of now, more than 3,900 buses have been equipped with an active safety warning system. Yang Bin, manager of the service department of Beijing Public Transport Group, introduced that this system has become a "standard" for new car purchases. Functionally, it has six auxiliary driving functions: pedestrian collision warning, high-speed vehicle collision warning, low-speed vehicle collision warning, virtual bumper warning, lane departure warning, and safe distance warning. After monitoring, it was found that the probability of accidents on buses equipped with this system was significantly reduced, and drivers’ driving habits were also improved.

  In order to better regulate driving and prompt drivers for speed limits, the bus group has installed an intelligent voice prompt system on key lines, which is equivalent to a "navigation" specially for bus drivers. The intelligent "navigation" prompt information is very comprehensive, such as water-prone sections, accident-prone sections, and high-limit sections will be broadcast in time. When entering and leaving the main road and passing through intersections and ramps, different speed limits will be dynamically prompted.

  During the "13th Five-Year Plan" period, the city’s public transportation informatization construction continued to improve. For citizens, the biggest change is that they don’t have to look for bus cards everywhere when they get on the bus. After the implementation of payment functions such as swiping codes on mobile phones, swiping UnionPay cards, and one-yard rides with rail transit, passengers can pay more conveniently.

  In the past, citizens could only wait on the platform. Now, without going out, you can check where the next bus is, how long it will take to arrive, and the congestion of the carriages to realize travel planning. As of now, the total number of users of Beijing Bus APP download has reached 6.7192 million, and the cumulative transaction volume of swiping code is 99.2326 million.

  In key areas and key lines of the capital, a total of 1,176 electronic stop signs have been built, and the screen can "predict" the arrival time information, realizing the electronic and intelligent transit station.

  Unicom Beijing-Tianjin-Hebei, average daily 400,000 people travel across provinces by bus

  In the context of the coordinated development of Beijing-Tianjin-Hebei, Beijing public transportation is not only the flow of passengers in the city, but also about 400,000 people travel across provinces by bus every day.

  Mr. Wang, who lives in the fifth phase of Shangshang City in Yanjiao, takes the No. 814 bus from Guomao after get off work in the evening, and can reach the gate of the community in about an hour. Due to the distance of Guomao about 30 kilometers, the Yanjiao Development Zone of Sanhe, Hebei Province, which is connected to the east of Beijing, has become the residence of many commuters. On October 26, 2020, the inter-provincial bus No. 814 and No. 818 delayed the last bus by one hour each and ended their operation at 10 pm. Commuters who leave early and return late in large residential areas along the line are no longer worried about missing the last bus.

  So far, Beijing Public Transport Group has launched 41 inter-provincial bus lines in Beijing-Tianjin-Hebei, with a line length of about 2,700 kilometers. The municipal transportation card has been fully interconnected among the bus lines in Beijing-Tianjin-Hebei.

  In the three regions, the red and gray logos of Beijing Public Transport Group are appearing more and more.

  In Xiongan New Area, Beijing Public Transport Group integrated Baiyangdian water transportation resources, acquired existing ships in Baiyangdian, obtained water transportation licenses, and exclusively operated Baiyangdian "water buses" to achieve cross-domain operation of water and land. By participating in the construction and operation of water and land transportation in Xiongan New Area, it strives to create a smart transportation demonstration area integrating green waters, characteristic tourism, and ecological industries.

  Trams have become a new business card for urban travel. After the opening of the western suburbs of the tram line at the end of 2017 and the opening of the T1 line of Yizhuang tram at the end of 2020, the trams to be operated in Chongli Prince City Ice and Snow Town in the future will also be built by Beijing Public Transport Group and Zhonghe Group. During the Olympic Winter Games in Beijing 2022, it will show the world the new era of Beijing public transportation style.

  Fulfill the responsibilities of state-owned enterprises and polish the "Beijing Service" brand

  "After waiting for so many years, I finally got the bus!" At 8:00 am on August 26, 2019, the first bus drove into Xiyuan Village, Da’anshan Township, Fangshan District. Since then, this small mountain village far from the urban area has bid farewell to the history of not being able to get public transportation. Due to the steep mountain roads along the way, the bus group specially selected a 6-meter micro-bus. After the bus line named F64 was opened, the villagers took the bus from Xiyuan Village and reached Fangshan City in about 2 hours.

  During the "13th Five-Year Plan" period, Beijing Public Transport Group’s "urban excellent suburbs" strategy continued to deepen. By absorbing and merging Xianglong Bus, receiving and operating Fangshan Regional Bus and Yizhuang Regional Bus, the integration process of urban and rural ground bus operations was accelerated. A new development pattern of "one map", "one network", "one standard" and "one system" of ground buses in the city was gradually formed.

  In the past five years, we have cooperated with the relaxation of non-capital functions, accelerated the evacuation of the central axis road and the second ring road stations, and cooperated with government departments to complete the evacuation of the Summer Palace Donggongmen and Xiangshan project stations. 4.30 million square meters, which is the land demand for permanent bus stations in Beijing in 2017, equivalent to 21 "bird’s nests". In order to make buses no longer "wandering" on the streets, the bus group changed its thinking, and the construction of stations has undergone three major transformations from plane to three-dimensional, from city to city, and from traditional to modern. A large number of major projects such as Ma Guanying, Guo Gongzhuang, Kangjiagou, Ertong Factory, and Dongxiaoying have made breakthroughs, among which Ma Guanying and Ertong Factory three-dimensional stations have been completed.

  Technical equipment has been continuously upgraded, more than 11,000 old and scrapped vehicles have been eliminated, and the proportion of new energy and clean energy buses has increased to more than 80%. By the end of 2020, the blue sky defense goal of "all buses operating in the sub-center of the second ring road and the line as a whole use new energy vehicles" will be achieved.

  Help win the battle of poverty reduction, carry out counterpart assistance with Laishui County, Baoding City, build Beijing Public Transport Intelligent Manufacturing Industrial Park, and successfully incorporate the new energy automobile parts production base project into the key projects of Hebei Province. Completed the first phase of the production base of 509 mu of land acquisition and started construction, completed the cooperation and investment of 32 companies, and "settled" the BAIC Ouhui bus production plant.

  Go all out to fight the epidemic, by strictly controlling the full load rate of vehicles, timely take local buses, large station express trains, mass nucleic acid testing, all operating vehicles, bus stations daily regular disinfection and other forms, to achieve normal operation during the epidemic, drivers and passengers, passengers "zero infection". Capital bus people brave support Hubei medical team after arrival in Beijing to pick up the transfer, resident pick-up and recuperation services, complete the epidemic designated hospitals such as Xiaotangshan, Ditan and other epidemic healthcare workers commuting recuperation and Xinfadi market centralized isolation personnel transfer and other special service guarantee tasks.

  Travel has speed, innovation has intensity, and service has temperature. During the "13th Five-Year Plan" period, the capital’s functions and service levels have been comprehensively improved, and Beijing Public Transport has made important contributions, polishing the "Beijing Service" brand.

  The "14th Five-Year Plan" period is a key period for Beijing to implement the strategic positioning of the capital city and build a world-class harmonious and livable capital. It is also the first five years for Beijing Public Transport to build a modern enterprise based on the new starting point of its century-old development history. Beijing Public Transport Group will start a new journey as a comprehensive service provider for modern urban passenger transportation.

Focusing on new business models, new strategic upgrades, and forging barriers against the trend – Ping An Leasing’s total assets in 2020 broke 270 billion

   On February 3, 2021, Ping An of China announced its 2020 annual results announcement: as of December 31, 2020, the operating profit attributable to the shareholders of the parent company was 139.47 billion yuan, an increase of 4.9% year-on-year; the cash dividend continued to increase, and the annual dividend to shareholders was 2.20 yuan per share, an increase of 7.3% year-on-year.

  As a subsidiary of Ping An of China specializing in financial leasing, Ping An International Financial Leasing Co., Ltd. (hereinafter referred to as "Ping An Leasing") has always adhered to the main business of financial leasing, taken the road of specialization, paid attention to customer experience, and innovated business models. After eight years, the company has achieved rapid development while serving the real economy. Data show that in 2020, the company’s operating performance was outstanding, and various businesses continued to grow steadily. The company achieved a core net income of 11.326 billion yuan for the whole year, up 16% from 2019; realized a core profit of 4.484 billion yuan, up 14% from 2019, and total assets reached 2779.61 billion yuan, an increase of 9.1% from the end of the previous year; brand recognition continued to improve, and won 23 honorary awards such as "Most Respected Enterprise of the Year", "Most Influential Financial Leasing Company", and "Annual Financial Leasing Company" throughout the year. By the end of 2020, the company’s comprehensive strength ranked among the top three in the industry.

  Li Wenyi, executive deputy general manager of Ping An Leasing, said that 2020 is an extraordinary year. In this year full of changes and challenges, the company has never forgotten its original intention and moved forward bravely.Adhere to serving the real economy unswervingly , providing fresh blood for the "capillaries" of economic operation – small and medium-sized enterprises, so that economic development is full of vitality;Insist on promoting industry progress and setting benchmarks We have actively introduced scientific and technological strength, laid out the ecological layout, and continuously explored innovative leasing directions such as automobile financial leasing and small and micro leasing, laying the foundation for the reform and development of the industry.Adhere to promoting industrial upgrading and development We integrate financing and financial assets to effectively promote industrial and technological upgrading and transformation, and pour leasing power into industrial transformation and upgrading.

  First, focus on risk control management, multi-line coordinated and steady development

   Business development is balanced, and revenue from innovative businesses has increased significantly. The data shows that in 2020, Ping An leasing mature business has developed steadily, and continues to explore new business areas. The Engineering Construction Division signed a strategic cooperation agreement with Sany Construction Engineering, laying the foundation for promoting the cooperation of prefabricated construction business; the Enterprise Rongcheng Fa City Transportation Business Group signed strategic cooperation agreements with many well-known enterprises such as Xiaoju Charging and Guodong Network, expanding and extending along the new infrastructure industry chain to find new growth engines; the Energy Metallurgy Division cooperated with a number of clean energy, energy conservation and environmental protection customers, and the green financial investment continued to improve. The company’s mature business as a whole has reached 10.90 billion, and its position is solid and stable. With the rapid development of innovative business, the automobile financial leasing business continues to expand the boundaries of the four core capabilities of standard service system, large operation system, vehicle management, and intelligent technology, and the competitive advantage is obvious; small and micro leasing takes equipment as the core, deepens the pre-equipment market, incubates the equipment post-market, forms asset management capabilities, and simultaneously promotes object life cycle services. The overall operating income of the company’s innovative business reached 5.818 billion, an increase of 73% compared with 2019, and the proportion of contribution continued to expand.

  Optimize risk control system and increase safety margin retention In 2020, in the context of the macroeconomic downturn, rising debt default risks, and stricter supervision of the leasing industry, Ping An Leasing proposed the risk management positioning of the "hedging cycle", strictly controlled the entry of incremental assets, and continuously improved the four-dimensional review and control system of "industry, region, customer group, product" to form a clear credit strategy and risk appetite; strengthen operational risk management and control, and make full use of scientific and technological power to improve the quality and accuracy of risk management and control; strengthen risk early warning management, conduct regular physical examinations of assets, and "early warning, early control, and early disposal" of risks, shorten the risk asset processing cycle, and improve the efficiency of risk asset resolution. As of the end of 2020, the non-performing rate of Ping An Leasing was 1.24%, which was at a low level in the industry. The overall asset provision was sufficient, the risk resistance was strong, and the sound and perfect risk control system created favorable conditions for the stable and healthy development of the company’s business.

   Give full play to resource advantages and help economic development under the epidemic. As a comprehensive solution provider serving the real economy, financial leasing allocates more financial resources to key areas and weak links of economic and social development, which is particularly obvious under the epidemic. Faced with the challenges of the COVID-19 pandemic and the complex international situation, Ping An Leasing gives full play to the business attributes of "financing + financing", continues to provide customers with a full range of capital products and value-added services. With the help of comprehensive financial strength, it expands customer channels in multiple dimensions, develops innovative products in multiple parties, and launches a series of rebound combinations to help various industries resume work and production safely, move forward in the face of adversity, and break through the predicament. It has helped the development of the real economy and achieved steady business development.

  Second, focus on public leasing   Boosting strategic approach and business model upgrades

  Ping An Leasing always insists on strengthening its main business, laying out ecological layout, leading technology, and being a pioneer in digital leasing, industrial leasing, ecological leasing, and platform leasing. It continues to guide the healthy development of strategic emerging industries, and under the general strategy of "controlling risks and seeking progress while maintaining stability", it continuously promotes strategic upgrading, explores new business models, creates new profit growth points, and leads the innovative development of the industry.

  Deep cultivation and meticulous practice, the traditional business status is prominent. As the first industry benchmark to take root in industrial leasing and make a difference, Ping An Leasing has always been based on serving the real economy, applying leasing products to a variety of industries, and is in a market leading position in many mature fields such as energy metallurgy, education and culture, engineering construction, manufacturing and processing. It continues to focus on public leasing at the product level and medium-sized enterprises at the customer base level, and allocates financial experts by industry to achieve professional operation in the industry and maintain market leadership.

  From a strategic perspective, Ping An Leasing will strengthen traditional industrial leasing from three dimensions: horizontally expanding the industry, vertically deepening the customer base, and enriching products. First, horizontally expanding the industry, focusing on new areas with high growth in line with policy guidance, such as new energy, new infrastructure, etc. Second, vertically deepening the customer base, promoting differentiation strategies, and further refining the customer base. Finally, enriching products, on the basis of traditional direct leasing and leasing back products, using joint leasing, asset pooling, ABS and other products to optimize the product line, and based on customer demand scenarios, product design is carried out to meet different customer needs.

  Continuously deepen exploration and create industry barriers through innovative business. In the direction of exploring innovative business models, Ping An Leasing has explored a unique set of "methodologies" in the directions of car leasing, small and micro leasing, and factoring.

  In response to the differences in the attributes, types of leased goods, types of customer groups, and transaction models of the automobile circulation industry, Ping An Leasing has successively deployed new passenger cars, used car financing leasing, passenger car operating leasing, passenger car-to-public financing, commercial vehicle financing leasing, and logistics-to-public financing business. With the coordinated development of multiple business lines, in line with the needs of business development, Ping An Leasing established an automotive business department in 2020, and continued to focus on establishing a deep and rich three-dimensional car leasing ecosystem.

  In order to actively respond to the call of the state to serve small and medium-sized enterprises and support the real economy, in 2020, Ping An Leasing Small and Micro Finance will insist on exploring new business formats, continuously innovate business models, and build a financing service system covering the whole life cycle of small and micro enterprises. So far, it has provided over 37 billion yuan in financial support for over 30,000 small and micro enterprise customers in 31 provinces and cities across the country.

  Ping An Factoring, a subsidiary of Ping An Leasing, has used its own advantages to explore the 1 + N model of supply chain finance, cut into the supply chain ecosystem, consolidate the real economy to serve the lower-tier market, and effectively reach the long-tail customer base. From 0 to 1 diversion of customer resources, to 1 to N output of standardized operations of customer needs, to ensure full coverage of the customer base and comprehensive undertaking of standardized operations. As of now, the business area has covered about 31 provinces, and the overall customer reserve has increased by 76%.

  Build a "new engine" for growth, strengthen technological capabilities, and empower the main business with digital depth

  Under the strategic guidance of Ping An’s "finance + technology" and "finance + ecology", Ping An Leasing actively embraces technology, rapidly builds scientific and technological strength, implements the "three modernizations" goal of "online operation, refined management, and process operation", and arranges four major modules of business, risk, management, and technology. It has initially completed the construction of functions such as automobile ecosystem, small equipment ecosystem, supply chain data platform, intelligent risk control, management digitalization, and technology mid-platform.

  Technology empowers business, Optimize scenarios to enhance customer experience The automotive ecosystem completes the construction of a used car trading platform, linking car dealers, channels, vehicle resources, etc., and completes the construction of a GPS platform to achieve full access to existing data, providing data support for fleet operations and aftermarket services.

  The small equipment platform with "technology + channel" as the core driving force opens up online marketing channels for equipment manufacturers with 0 costs and 0 thresholds, and jointly develops IOT equipment bracelets using the light IoT technology of Yunyun Technology. The core technology has undergone 7 iterations, covering 100 kinds of equipment in 9 major industries; supply chain factoring builds a supply chain data platform around core enterprises to promote digital customer acquisition; intelligent risk control opens up the construction of four business systems, forms a closed loop of business whole process early warning, builds an external data evaluation system, and deepens the intelligent ability of risk management.

  Technology empowers management, enhances efficiency, accelerate Digital process The digitalization of management strengthens the management decision-making brain, continues to promote the construction of platforms such as smart economic points, smart finance, smart treasurer, smart manpower, and smart administration, and promotes the integration of online and offline management to help efficient and high-quality decision-making; the technology mid-platform has basically completed the construction of a data mid-platform integrating storage, calculation, and query, and realizes real-time calculation, distribution, and query capabilities of massive data.

  In the future, Ping An Leasing will continue to strengthen technology empowerment, use technology as a "new engine" for high-quality financial development, realize technology platformization, intelligent service, and continue to provide customers with more innovative, flexible, convenient and high-quality comprehensive financial services.

  On the eve of this year’s two sessions, at the national poverty reduction summary and commendation conference, it was solemnly announced that our country’s poverty reduction battle has won a comprehensive victory. As an enterprise with social responsibility, in the past year, Ping An Leasing, under the strategic guidance of the group, gave full play to the advantages of industrial leasing in the year of poverty reduction, and created a poverty alleviation ecological chain of smart poverty alleviation, precision poverty alleviation, and hematopoietic poverty alleviation to help rural people realize their pursuit of a better life. Ping An Leasing’s public welfare actions have also been recognized by all walks of life. The company won the "Annual Poverty Alleviation Award" at the "2020 People’s Corporate social responsibility Summit Forum", the 2020 Public Welfare Communication Award at the 9th China Public Welfare Festival, and the "BRICS Dream" public welfare project won the "2020 Public Welfare Project Award".

  In 2020, Ping An Leasing’s "Golden Sunshine Road" public welfare plan, which fits the green energy industry and is deeply rooted in the "lease + public welfare" model, was launched in Jianzha, Qinghai and Yangbi, Yunnan, respectively, and completed the donation of 30.6 kW photovoltaic power station construction to help the sustainable development of local education with green distributed energy; through cooperation with the China Youth Development Foundation, the "BRICS Dream Building" public welfare project has successively passed through Wufeng and Honghu, Hubei, and helped young children thrive by repairing and improving campus infrastructure in poverty-stricken areas; its Ping An Car Butler "Let Love Go Home" Spring Festival public welfare activity successfully landed in Ninglang, Yunnan, helping migrant workers with difficult lives return to their hometowns for reunion, achieving small reunions and big reunions, and sending winter care to left-behind children; the company’s small and micro finance department joined hands with flagship Customers carry out "micro-public welfare love transmission" activities, and actively build a new pattern of "taking customers to do public welfare, driving institutions to do public welfare, and integrating business to do public welfare". In the future, Ping An Leasing will continue to actively practice corporate social responsibility and continue to contribute its public welfare strength through smart poverty alleviation, precision poverty alleviation, and hematopoietic poverty alleviation!

  2021 is the first year of the "14th Five-Year Plan", our country’s economy is recovering steadily, and under the new development pattern of accelerating the construction of domestic circulation as the main body and domestic and international double circulation mutual promotion, Ping An Leasing will be guided by the strategic guidance of Ping An Group, based on the forefront of the industry, make full use of scientific and technological means, and combine digital operation to embark on a new and differentiated development path of financial leasing.

Interview with Director Zheng Xiaolong | Creation should tell the story of "people"

The closing battle report of TV series The Story of Xingfu came one after another. After Empresses in the Palace, who has been tossed and turned for 11 years, Zheng Xiaolong brought an excellent work with both reputation and popularity.

Few directors can expand the audience to all ages like Zheng Xiaolong, so that groups of different generations can find sympathetic emotions and characters in his works. Similarly, few directors can make their works last forever, constantly adding new audiences to the original basic disc, and their works are always new, always keeping the pulse and temperature of the same rhythm with the times.

Zheng Xiaolong, born in 1953, has been directing since the early 1990s. His works in different periods, such as Peking Man in new york, Golden Wedding, Empresses in the Palace, legend of miyue, Red Sorghum, Emergency Doctor, Meritorious Service, etc., have almost covered audiences after 60, 70, 80, 90 and 00, and he is a well-deserved national director. At the same time, he is also a literary and art worker who is very concerned about how individuals survive in the changes of the times. Under the focus of the camera, they are all concrete "people", and the "play meat" filled in the drama framework is also concrete and subtle details. He always believes in a foothold. "Emotion and truth are common, and I mainly tell the story of’ people’."

01

The Story of Xingfu: Dead Water and Breaking.

The realistic TV series The Story of Xingfu, directed by Zheng Xiaolong and starring Zhao Liying and Liu Wei, has closed recently. As a long-lost rural theme work in the domestic drama market, the first broadcast of the drama set off a viewing craze. The prime-time TV live broadcast attracted the top two attention, and the online broadcast was less than an hour. The market share of the whole network drama reached the top, and the real-time broadcast market accounted for 11.46%. At the same time, because of the portrayal of realistic contradictions and the exposure of human weaknesses, it has repeatedly caused heated discussions on social platforms such as Weibo. In the whole broadcast process in The Story of Xingfu, it occupied the top spot in the lighthouse TV drama feature broadcast market for 22 consecutive days, and ranked third in the 2022 TV drama feature broadcast before closing. These steady and steady data all show the amazing national popularity of this work.

The Story of Xingfu was adapted from Chen Yuanbin’s novel The Legend of Autumn Chrysanthemum. At the beginning, Zheng Xiaolong took a fancy to this story. "It mainly tells the awakening of a woman’s self-awareness and legal awareness. Under the environment of emphasizing the rule of law, literary and artistic creation is of certain significance to the construction of the awareness of the rule of law. I think it is very good." Wanjiazhuang, as a famous star village with ten miles and eight townships, has reached a certain level in material accumulation. However, due to its inherent small-scale peasant ideology and clan consciousness, this village has become a "stagnant water" and gradually has the trend of "one word at a time". "So the theme of our story is to hope that people will pay more attention to the construction of spiritual civilization and legal civilization after the completion of material civilization construction. Because there is no progress in spiritual civilization and the rule of law, this’ rich’ will not grow. "

And the heroine’s happiness is the "breaker" of Wanjiazhuang’s stagnant water.

In the initial casting stage, Zheng Xiaolong decided to let Zhao Liying play He Happiness. "We worked together in the filming of Golden Wedding in 2006, and she played many rebellious third daughters in it. She was so stubborn. Moreover, she is born in the countryside and is no stranger to rural life and the state of farmers. "

Zheng Xiaolong believes that the character He Happiness comes with a "halo". Of course, "halo" is not an illogical protagonist halo, but "He Happiness has a basic personality, and she has a simple sense of justice, fairness and equality." As a rural woman with a low education level, she was so happy that her sister was married. She insisted on an apology and was pointed at by the villagers. However, Wanjiazhuang, whose clan consciousness is solidified, needs such a foreigner to break the deadlock. "Because she doesn’t understand the process of the village construction and the prestige of Wanshantang, the village party secretary, she just thinks that I can apologize if I am wrong, but you have to admit it if you are wrong. You have to apologize."

He Xingfu threw a bench over and smashed the head of Wan Chuanjia, the son of the village party secretary, which prevented the marriage and caused trouble. His in-laws were anxious to apologize to the village party secretary, and her husband, brother-in-law and sister-in-law were also wronged and anxious. On the other hand, Zheng Xiaolong used a series of long shots to show the attitude of He Happiness as a new wife. She changed her clothes, tied up her long hair, skillfully picked vegetables, and packed things for cooking. When her husband questioned that she was still in the mood to eat, her attitude was also obvious: the sky fell and she had to eat, and then she went to seek justice after eating.

"Maybe the audience will be more worried about saying that female stars or famous actresses can’t get down and dress up ugly, but in reality, it can’t be glamorous. You work in the countryside and your daughter-in-law is running a family. You have to be energetic, right?" Zheng Xiaolong admired Zhao Liying’s energy. "If she didn’t understand it, she couldn’t shoot it. She didn’t rely on skill, but brought her true nature in, so you will feel particularly comfortable when she performs."

Since the launch of The Story of Xingfu, many viewers’ comments and barrage have been related to "grieve" and "bring your own antihypertensive drugs when watching the drama". The initial marriage-making incidents, land disputes and compensation for land expropriation, including the protagonist’s experience from rural to urban, are all full of realistic entanglements. The material construction of Wanjiazhuang Star Village is indeed rich enough, but the popularization of rule of law awareness and spiritual civilization construction seems to be uncivilized. The main line of the story is how to build the rule of law on the basis of material construction. Happiness is the main thread of this torrent, and her personal progress and growth is also a metaphor for the follow-up of rural spiritual civilization and the rule of law. The anger of netizens, to a certain extent, is also an affirmation that the content of the series is close to real life. Zheng Xiaolong also recognized this point. "We must conform to this creative attitude of realism. Now telling rural stories is to conform to the changes and cognition in the countryside and have a life atmosphere."

At the end of the story, He Xingfu promoted the construction of ecological civilization in Wanjiazhuang, developed environmental protection tourism industry, controlled sewage treatment, broke the original clan pattern, popularized the concept of legal system, and became a new generation of rural revitalization leaders. Behind the destruction of this stagnant pool is not only Zheng Xiaolong’s thinking about the current rural spiritual civilization and legal system construction, but also his inherent sense of responsibility as a literary and art worker. "Creating this thing makes me feel that I can say something and express something that I think is meaningful." He wants to tell the story of a rural woman’s growth, and reflect the fate and struggle of thousands of ordinary people in Qian Qian. This concern and gaze on the little people has always been a humanistic feeling of Zheng Xiaolong’s social responsibility.

02

"Feminine consciousness" not only represents women.

The Story of Xingfu has been at the forefront from the beginning to the end, and the whole network urged him to get a happy divorce and start a career. In addition to the characters and plots in the play, there is also director Zheng Xiaolong who was brought to the hot search by real-time comments.

In fact, it’s not long since he was widely discussed by netizens and audiences last time-during the period when the epidemic was banned at the beginning of the year, Empresses in the Palace became a drama and background sound for many people. Since its launch 11 years ago, the ideological trend has changed, the concept has been updated, and the audience has iterated. However, the popularity and discussion of this drama have lasted for a long time. Under the "study" of the younger generation of netizens, an independent "Zhen Xue" has even been derived, which is specially used to analyze characters, plots and subtle scenes, including the production of expression packs and network hotspots.

However, in the eyes of Zheng Xiaolong, who is nearly 70 years old, these new things and fragmented interception analysis are all "distant" and he doesn’t understand them. In the 22nd year of the new century, he still maintains his own work rhythm and relatively "old-school" habits. Only when talking about creation will the chatterbox open, "What are the 100 questions? I can’t even answer it. TV plays and movies are montage art, and they are flowing pictures, not watched frame by frame. When I shoot, I will not think that this drama will have such a big impact in reality. "

From Empresses in the Palace’s "Red Sorghum" and "legend of miyue" to The Story of Xingfu, several representative works of Zheng Xiaolong are all based on the clue of women’s growth and awakening, and are completed by the whole construction of the characters, so as to criticize and convey his inner thoughts and voices. However, the growth of women, or the awakening of gender-limited consciousness, is not that he deliberately caters to the creative standards of the market. Instead of telling the story with a specific group, he chose a reference sample to tell the story of everyone in the society, age and living environment where the sample is located. "Emotion and reason are common, and I mainly tell the story of’ people’."

Empresses in the Palace stills

For example, Empresses in the Palace criticized the feudal and backward marriage system. Zheng Xiaolong said, "I discussed this matter repeatedly before filming, and I told the media that it was critical. But after it was broadcast, many people said that it was a matter of the workplace. I was so dizzy. I never thought that the workplace would be like this." He recalled that mentality more than ten years ago. "At that time, for a long time, it seemed that everyone thought the harem was beautiful and luxurious. Many girls wanted to cross into the harem and run to be concubines for the emperor." "The emperor is a big stallion, marriage in this case, how can you have a single-minded emotion? Impossible. "

The realistic theme does not mean that you must shoot modern dramas, which is also Zheng Xiaolong’s consistent thinking. "You can also shoot historical stories with a realistic attitude. The theme and your attitude are two different things." What Empresses in the Palace conveyed was his criticism of the feudal and backward marriage system, while legend of miyue is another kind of realism-historical materialism, which contains the awakening of women, the germination of the consciousness of family and country and the concept of equality. "Miyue is a concubine of Chu. She gradually developed a sense of home and country around the king of Qin, and she also had a critical awareness of the hierarchical bloodline theory and hereditary system, so she would take risks and return to Qin to pacify civil strife and lay the foundation for Qin Shihuang to unify China. Including the Qin Dynasty’s award for military merits, rather than hereditary, these are also the seeds of equality. "

"legend of miyue" stills

He doesn’t think it is necessary to convey specific ideas through specific themes, and there is no need to limit the gender or identity background of the protagonist. "In fact, people who engage in literary and artistic creation do image, and there is a saying that image is greater than thinking." Zheng Xiaolong is a person who came from the initial period of China TV series, and his attitude is still simple and plain. "After you have done your image well, many people will give it something to think about. For example, when Cao Xueqin wrote A Dream of Red Mansions, he didn’t think so much, he just truly reflected the society. Later, Comrade Mao Zedong said that A Dream of Red Mansions was a mirror of feudal society, and it became a mirror of feudal society, which was the understanding given by later generations. A lot of thinking things don’t mean that we have thought it through in the early stage of creation. We just do a good job in the image. As for the interpretation, how big the subsequent impact is, this is not something that can be thought of at the beginning. "

After being created, the female images in Zheng Xiaolong’s works began to have a lot of interpretations, some of which were even quite different from his original creative ideas, which he had never expected in his creation. However, whatever Zhen Xuan, Mi Yue or happiness, behind their awakening of female consciousness and independent consciousness is actually the awakening of human nature-an awakening of equality, struggle and the rule of law. This has nothing to do with gender, but belongs to everyone’s right consciousness. There’s a line in The Story of Xingfu, which Zheng Xiaolong especially picked out and spoke it again. "Distinguish right from wrong through law, clarify truth through law, and popularize social fairness and justice through law. I think it is very important, because we want to build a society ruled by law. This is also what I want to convey through this drama. "

As for the arguments, contradictions and conflicts intercepted by the fragments, and the remarks urging a happy divorce, they all belong to the endowed "thinking", which is the part that literary and artistic creators can’t control after the completion of their works. Zheng Xiaolong tried to digest the gap between himself and the young audience. "I think literary works still need a little nutrition, and there must be emotional things in them. If the general direction is right, you can."

03

The significance of realism

After decades of film and television drama, Zheng Xiaolong, which has become a benchmark in the industry, has maintained a stable output, but it is not a "high yield". For the production and polishing of the script, including the preparation before starting, he has to spend a lot of thought and effort to dig the details. Even at this age, the vitality of creation and strong desire for expression are still shining on him.

The Story of Xingfu finalized Zhao Liying, and it also experienced some twists and turns in the middle. Because the actor was pregnant and the script was revised, it was almost more than a year before and after. "After the script was revised, the actor also gave birth to the child and sat down for a month. This is settled."

In the era of fast food, Zheng Xiaolong’s process of polishing the script and preparing the details can be said to be very "burning money". "I have to collect ideas and make field trips. I am particularly concerned about this matter and go to see Anhui local Huizhou architecture. For example, when drilling a well, I have to ask if there was such a photo at that time. The arrangement of the wedding venue for the couple, were they like this at that time? Is the construction of rural houses like this? Moreover, I have to ask the original owner (many details), because a lot of the photos we took are real scenes, and the interior is also real scenes. I am afraid that the art will be wrong. "

At the beginning, in the interview during the broadcast of Golden Wedding, Zheng Xiaolong also mentioned the "obsession" of scene restoration. After the script was polished, it was the preparation of the group, from a food stamp to a bus, which was arranged exactly according to the set points of that era. "Realism" is the key point he has always stressed. Only when the literary image reaches a certain level can the audience’s thinking be attached. "As long as you make a good image, it will have an impact on reality. As long as you make it true and reasonable, it will have an impact on reality."

Stills of "Golden Wedding"

"Influence on reality" is the sense of social responsibility that Zheng Xiaolong’s generation of literary and art workers insisted on. When a work is filmed, it is not just for fun, but for the audience to laugh. It has to be meaningful and effective in reality. As for how long and how wide this role can be played, it is uncontrollable, but at the very least, it must have a little effect.

Even now, there are some records of old reports in the evaluation of Zheng Xiaolong by Zhihu and other platforms: "The broadcast of" Desire "triggered an unprecedented upsurge of national audiences, and actors such as Li Xuejian, Zhang Kaili and Huang Meiying also became popular throughout the country. At that time, in order to watch "Desire", people with TV sets were crowded into the station almost every day. Even the Ministry of Public Security said that thieves did not come out to commit crimes because they were waiting to watch "Desire". "

Zheng Xiaolong couldn’t help laughing when he mentioned these sensational influences. This is the pride of literary and art workers and the great affirmation of a director who has devoted his life to it.

Speaking of Empresses in the Palace’s overseas export and cultural communication, Zheng Xiaolong once again emphasized the importance of realism. "Truthfulness, telling a good story about China’s history, telling a good story about China now and telling a good story about the daily life of China people, I think this is all possible. In particular, telling the story of the daily life of ordinary people must be authentic and have universal typical significance. "

Of course, we also asked Zheng Xiaolong what he thought of the current shoddy and suspended film and television dramas. He replied very quickly, "I don’t watch it. I don’t think it looks good. I don’t watch it. I can’t watch it, and I’m not affected."

This national director, who is nearly 70 years old, just wants to tell his own story-a story about every specific "person".

Written by Gu Xiang

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