标签： 上海娱乐

Hot review： Why did the movie ＂Hua Qiangu＂ lose its reputation at the box office？

In the past few days, the movie "Hua Qiangu" has continued to arouse discussion among netizens. On the one hand, after 10 days of the movie’s release, the box office has just broken through the 6 million mark, which is far lower than the prediction of 17 million to 40 million before the release; on the other hand, the movie’s reputation and ratings are dismal, and it was even rated as "the first bad start of the year" by CCTV Movie Channel. The box office and word-of-mouth are both lost, and behind them are new changes such as film and television drama creation and publicity that are worth thinking about.

In 2015, the TV series "Hua Qiangu" based on the online novel of the same name broke many records such as viewership and broadcast volume. Not only are the "Bone Painting Couple", Killing Qianmo, Sugar Treasure, Ni Mantian and other related characters deeply rooted in the hearts of the people, the theme song and interlude in the play are widely sung, and even the "Power of the Great Desolation" in the play has become a hot stalk of the year in one fell swoop. The drama version "Hua Qiangu" successfully developed the online text IP and created the Xianxia Ancient Idol track, which is still the "white moonlight" in the minds of many audiences. So, with its back to the top IP and sitting on the "audience filter", how did the movie version "Hua Qiangu" end up in such a situation?

Looking at the online and offline evaluations, it is not difficult to find that most fans of both novels and dramas dislike the movie version – the former feels that the adaptation is "unsuitable to the soil" and the logic depends on "brain supplementation"; the latter is confused about the plot and says it is difficult to understand. In terms of content, compared with the detailed restoration of 50 episodes of the TV series, the length of the movie is limited. By stuffing the detailed and rich novel plot into the capacity of 97 minutes, the narrative rhythm of the movie version seems to be doubled, omitting many key turns and transitions, making the characters and stories fall into the rut of upgrading and fighting monsters.

On the other hand, it is a matter of form. Objectively speaking, in recent years, domestic film and television dramas have generally been improving, and the audience’s aesthetic level has also been constantly improving. As a fairy and hero movie released in 2024, the movie version "Hua Qiangu" not only failed to give the audience artistic enjoyment and technological shock in the special effects presentation, but even lagged behind the 2015 drama version in some places, which inevitably disappointed the audience.

Due to the poor box office and reputation, the film director Zhang Chao apologized for the haircut video, which once again pushed the film into a frenzy of discussion. Zhang Chao Li said that the box office is now sorry for the producers and team partners, and four years of hard work and dedication have not been rewarded. Unfortunately, many netizens did not buy this apology, believing that the director’s move was equivalent to "sad-fishing".

In the end, the audience is running for IP, plot and characters, and will not simply buy it for their feelings. Compared with 2015, Ancient Idol + Xianxia can collide with fresh sparks. In recent years, all kinds of Xianxia Ancient Idol film and television works have come out one after another, which itself is not so fresh and attractive. If it cannot be presented with more creative designs and better quality, the film version not only cannot "borrow light", but also faces the comparison and doubts brought by "pearl jade first".

Whether it is a movie or a TV series, the feedback from the market and the audience has repeatedly explained the simple and important truth: by occupying the "big IP" and inviting traffic stars, even if the plot is full of loopholes and the special effects are flashy, they can top the charts. The era of fans is over. Quality is the must-kill skill forever. Creation with ingenuity, sincere presentation, and high-quality works are the last word. Only by truly respecting the production team and the audience can we truly win respect and harvest success.

＂Coming to the Light and Glorious to the World＂ was released in Eta Ursae Majoris-Hefei Station

On the evening of March 5th, Eta Ursae Majoris, the "400,000-class flagship SUV of wisdom and luxury", made its debut in Hefei.

Before the opening ceremony, the Eta Ursae Majoris flight show (stunt show) with wonderful lighting interpretation created a warm atmosphere for the guests present at the conference, and also made them feel the excellent handling quality of Eta Ursae Majoris models. The scene was full of climax and excitement.

At 18:30, the magnificent lighting show of Wenfeng Building, which echoes the main venue, was officially staged. After an exciting countdown, the listing and release of Star Road Eta Ursae Majoris-Hefei Station officially kicked off.

At the event site, the leaders of Xingtu Marketing Center, many dealer partners in Xingtu Central China Region, and many invited starlight friends and media coffees gathered together. The highly anticipated Xingtu Eta Ursae Majoris will soon unveil its mystery under the witness of many guests and media friends.

At the press conference, Liu De, director of the operation department of the key account director in charge of the Central China Region of Xingtu Marketing Center, brought a wonderful speech to everyone.

Mr. Liu said that Xingtu, as a high-end brand of Chery, is also a strategic brand of Chery, shouldering the important mission of leading Chery to accelerate change, make breakthroughs and fully embrace the era of green smart cars. Xingtu is the spire of Chery Group’s brand pyramid, and it should go straight into the sky!

Starway Eta Ursae Majoris, the flagship SUV with 400,000-class wisdom and luxury, is not only the first strategic model in the era of Starway brand 2.0, but also the first model of Chery Group’s "Eta Ursae Majoris 202.5 billion science and technology strategy", which is the best embodiment of the innovative spirit of "Technical Chery" in the new era.

"Users create together" is Starway’s leading idea of "customer-centered" at present. In this Eta Ursae Majoris listing and release session, two car owners’ representatives from Hefei area were invited to jointly unveil it with Starway’s leaders, which shows that Starway attaches great importance to customers and really envies others!

Star Road Eta Ursae Majoris officially appeared on the market in Hefei. Liu Hualin, product line quality director of Chery Automobile User Co-creation and Product Management Center, introduced the highlights of Starway Eta Ursae Majoris in detail, which made the "400,000-class smart and luxury flagship SUV" deeply rooted in people’s hearts.

Then, Li Ning, Marketing Director of Xingtu Marketing Center in Central China, announced the listing price and preferential policies of Eta Ursae Majoris for all the guests: the new car was launched with six models of 400T TGDI two-wheel drive and 400T TGDI four-wheel drive, with the price range of 152,800-202,800 yuan. Judging from the previous professional media evaluation, Starway Eta Ursae Majoris has the leapfrog strength to comprehensively benchmark the 400,000 joint venture luxury SUV. Combined with the people-friendly price and rich configuration level announced this time, it is believed that after listing, it will quickly set off a "luxury equal rights" movement in the 200,000-yuan SUV market, leading the Starway brand to establish a new pattern of independent high-end market.

⑥ Star-fixing Ceremony: Free road rescue for the first car owner for life.

Star Road Eta Ursae Majoris has been receiving much media attention since it was blindly ordered and pre-sold. At today’s press conference, Mr. Qian Wei, a well-known host of Anhui Traffic Radio, also came to the scene to share his view of Starway Eta Ursae Majoris and express his best wishes to Starway brand and Eta Ursae Majoris.

At the press conference, the first batch of car owners’ representatives from Central China were also invited to the scene. Under the witness of many guests, Xingtu held a grand delivery ceremony for them.

Before the end of the event, the leaders at the scene took a group photo with the car owners’ representatives and our media partners, and jointly recorded the wonderful moments that belonged to Eta Ursae Majoris.

It is worth mentioning that in the afternoon of the same day, the "Eta Ursae Majoris 1 Hit 7" special comparative test drive experience camp was held on the spot. Many invited customers and media friends who are interested in Eta Ursae Majoris participated in the test drive on the spot, and verified the excellent reliability and quality control ability of Starway Eta Ursae Majoris with their own experience.

[written at the end]

Judging from the market results of "hot before listing", the product positioning of Xingtu brand for Xingtu Eta Ursae Majoris’s "400,000-class smart and light luxury flagship SUV" is not an armchair strategist, and the key lies in the precise product strategy of "breaking through the purchasing power of doubling the car price". Today, the automobile market in China is undergoing earth-shaking changes. Joint-venture luxury brands have shown signs of fatigue in terms of product change, market demand and user concept. China brand has started to rise strongly through independent innovation technology, and gradually mastered the discourse power and pricing power of the mainstream family car market. At present, there is an urgent need for a product that can show national pride and has the value of high-end cars in China, and Xingtu Eta Ursae Majoris is such a model with a product value of 400,000, which is comparable to the joint venture luxury SUV brand.

Sales official announcement! Huawei sells cars and then makes efforts.

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　　Huawei andThe smart car selection of cooperation is gaining momentum.

　　On October 15 th, AITO Automobile was atAnnounced thatIn the first month of listing, the new M7 set a total of 60,000 vehicles.

　　Source: AITO automobile

　　It is worth noting that the stock price has changed recently. From September 28th to October 13th, four daily limit boards were harvested in six trading days.

The order for new M7 in Wenjie exceeds 60,000 vehicles.

　　On October 13th, Yu Chengdong, managing director of Huawei, CEO of terminal business and CEO of BU, a smart car solution, appeared at Celeste Smart Factory to supervise the delivery of vehicles. Yu Chengdong said: "Recently, our orders are very good, and the initial sales of [the new M7] will definitely exceed 60,000 vehicles. We have now invested another 1 billion yuan for the entire supply chain, and the entire industrial chain supply chain has increased by 20,000 workers. "

　　It is understood that,Ask the new M7 big order to pay a deposit of 5000 yuan.On September 12th, Huawei released the new M7 model. In terms of selling price,The official guide price of the new M7 series is: 249,800 yuan for the five-seat rear-drive version of M7 Plus, 284,800 yuan for the five-seat four-wheel drive version of M7 Plus and 309,800 yuan for the five-seat intelligent driving version of M7 Max; The six-seat rear-drive version of M7 Plus is 269,800 yuan, and the six-seat intelligent driving version of M7 Max is 329,800 yuan.

　　HuaxinIt is said that the new M7 in Wenjie is equipped with Huawei ADS 2.0 high-order intelligent driving system, which is the first to realize high-speed and urban high-order intelligent driving without relying on high-precision maps. It is estimated that by the end of this year, the urban intelligent driving navigation assistance (urban NCA) will be available all over the country.

　　Since the beginning of this year, the series of customers has been in a state of poor sales, and Huawei’s smart car selection business is facing a lot of pressure. In August, the series delivered 5018 new cars.

　　Due to the impressive order situation of the new M7 in the world, Yu Chengdong recently wrote in a circle of friends that "it’s not easy to come back to life!"

The era of intelligent driving is accelerating.

　　It is believed that Huawei will build a full-stack intelligent solution by virtue of algorithm, hardware and data accumulation, and it is expected to speed up data accumulation and cultivate users’ consumption habits, and be optimistic about smart cars such as Cyrus and Chery and their industrial chains.

　　On October 12th, in 2023.At the Global Partner Conference, Hu Houkun, Huawei’s rotating chairman, said: "The era of intelligent driving is accelerating. I boldly predict that 2024 will be the year when the popularization of intelligent driving applications in China will accelerate. Based on the integration of vehicle intelligence, roadside perception and cloud computing power, it promotes the coordinated development of vehicle, road and cloud, and makes urban traffic smoother and management more efficient. This is the direction of integration and innovation that deserves our attention. "

　　According to Huabao Research Report, the sales of M7 in the world exceeded expectations, which fully demonstrated the market recognition of Huawei’s intelligent driving. Huawei’s intelligent driving technology empowered domestic car companies and promoted the mass production of intelligent new cars. Under the leadership of head car companies, a new round of intelligent industry trends is starting.Head car companies such as Chang’ an and Geely attach great importance to intelligence and have come to the end.

　　According to the research report, in 2023, there are two models of Huawei Smart Car, including the first model, Zhijie S7, which cooperates with Chery, and the model, Wenjie M9, which cooperates with Cyrus. The launch of new models optimizes Huawei’s intelligent car selection product matrix, and it is expected to drive the sales of Huawei’s intelligent models by adding factors such as the increase in the number of stores catalyzed by Huawei’s mobile phone heat.