Insurance technology products are listed together.
2017 can be said to be a year of insurance technology in generate. Unlike the previous tinkering with face recognition insurance, many insurance companies began to list insurance technology as their development strategy. Insurance companies and internet giants have demonstrated their scientific and technological strength, or applied blockchain technology, or launched AI (artificial intelligence) products, and opened relevant platforms to the industry. "Technology+Insurance" is transitioning from concept to application, and the impact of technology on the insurance industry has really begun.
For example, China Pacific Insurance put forward the strategy of "Digital Pacific Insurance" this year, and recently it made a high-profile appearance with the smart insurance product "Alpha Insurance". China Ping An also recently released "smart insurance cloud" products, including "smart authentication" and "smart flash compensation". The same market participants are Ant Financial. In the first half of this year, Ant Financial successively launched products such as "auto insurance" and "fixed loss treasure". Some internet insurance companies, such as Zhongan Insurance, and insurance sales companies have also launched insurance technology products such as big health and smart investment.
Consumers always think that insurance products are far away from themselves, and the emergence of insurance technology will make products suitable for more scenarios. At present, the insurance market is facing great user demand, but some insurance companies and platforms have valuable user resources, but they have failed to meet the needs of users successfully, and lack the mechanism and system of activation, retention and transformation. How to connect users’ needs and insurance ability, the role of insurance technology is essential.
Sikao
Enter the tuyere or fall into the bubble?
According to the industry forecast, the insurance technology market has great potential and will reach 2.4 trillion by 2021. For this reason, traditional insurance companies and internet companies are actively moving closer to insurance technology, trying to share the pie.
Zhongan Insurance, the first Internet insurance company in China jointly established by Alibaba, Tencent and Ping An Insurance, has been called the "first share" of insurance technology by the industry. At present, the insurance industry pays more and more attention to technology research and development, and the landing and application of insurance technology are also increasing. Does insurance technology enter the market or fall into the bubble? Many people in the industry said that the current development of insurance technology is somewhat blind, many of which are the products of a momentary fever, and many technical things are aimed at auto insurance, but insurance companies are not aware of it. In addition, insurance technology products such as smart investment and care are of little significance unless they can really evaluate and guide family wealth and family health.
The focus of insurance technology is how to better meet the needs of users. In China, many people don’t know enough about insurance, and they don’t agree with its cost performance and other aspects. The emergence of insurance technology enables the industry to "educate" the insurance market by means of science and technology, to do things that benefit and educate users through science and technology, and gradually let consumers accept insurance.
It should be reminded that with the continuous penetration of new technologies into the insurance industry, almost all insurance production links, including product design, pricing, sales and claims settlement, are being reshaped. The existing regulatory framework is based on the traditional operation mode, which is not suitable for insurance technology to some extent, and it is still blank in some fields, and it is urgent to speed up the research on regulatory policies and improve rules.