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Central Meteorological Observatory： There is strong precipitation in Hainan Island and there are many cold air activities in the northern region.

　　CCTV News:According to the website of the Central Meteorological Observatory, there were strong winds and cool weather in Xinjiang, Inner Mongolia and Northeast China during the day (October 15th). In the next three days, pay attention to secondary disasters that may be caused by local heavy rainfall in Hainan Island and other places; From the 17th, strong cold air will affect the central and eastern parts of China, paying attention to the impact of strong wind cooling and rain and snow weather on transportation, energy supply and facility agriculture.

　　First, the weather situation:Strong winds and cool weather occurred in Xinjiang, Inner Mongolia and Northeast China.

　　During the day, precipitation is scarce in most parts of the country, and there is light rain or sleet in northern Xinjiang. Affected by cold air, there are 6-8 grades in northern Xinjiang and eastern Inner Mongolia, Heilongjiang, Jilin and Liaoning, and local gusts of 9-10 grades; In some of the above areas, the temperature dropped by 6 ~ 10℃, and the local drop exceeded 12℃.

　　Second, the key weather forecast

　　1. There is strong precipitation in Hainan Island.

　　From the night of 15th to 18th, due to the tropical depression, there were moderate to heavy rains in the eastern and southern parts of Hainan Island and southwestern Guangdong, and there were heavy rains to heavy rains in the local area.

　　2. More cold air activities in the northern region

　　Affected by cold air, from the night of the 15th to the 16th, there will be 4~6 northerly winds in eastern Xinjiang and the eastern part of Northeast China, and the temperature will drop by 4 ~ 6℃. There are small to medium snow or sleet in parts of northern Xinjiang, eastern Tibet and western Qinghai, among which there is heavy snow in northern Xinjiang.

　　From the 17th, another strong cold air will affect most parts of central and eastern China. Affected by cold air, there will be a large-scale rain (snow) and cooling process in China.

　　Third, the specific forecast for the next three days

　　From 20: 00 on October 15 to 20: 00 on October 16,There are small to medium snow or sleet in parts of mountainous areas in northern and southern Xinjiang, northern and eastern Tibet, western and southern Qinghai, and western Sichuan Plateau, among which there is heavy snow in northern Xinjiang and other places; There are small to moderate rains in parts of northeastern Heilongjiang, southwestern Sichuan and western basin, northeastern and southern Yunnan, Hainan Island and Taiwan Province Island, among which there is heavy rain (25 ~ 45 mm) in eastern Hainan Island. There are 4 ~ 6 winds in northeast Heilongjiang, Liaodong Peninsula, Shandong Peninsula and central Tibet, and the winds in some parts of northern Tibet can reach more than 7 (see Figure 1).

Figure 1 National Precipitation Forecast Chart (from 20: 00 on October 15th to 20: 00 on October 16th)

　　From 20: 00 on October 16th to 20: 00 on October 17th,There is little to medium snow or sleet in the western mountainous areas of southern Xinjiang, northern and eastern Tibet and southern Qinghai; There are small to moderate rains in parts of Shaanxi, Shanxi, southern Gansu, Ningxia, Sichuan Basin, southeastern Tibet, Taiwan Province Island, southern Guangdong, Hainan Island, etc. Among them, there are heavy rains in the eastern part of Hainan Island and local heavy rains (100 ~ 120 mm). There are 4 ~ 6 winds in southwestern Guangdong and Hainan Island (see Figure 2).

Figure 2 National Precipitation Forecast Chart (from 20: 00 on October 16th to 20: 00 on October 17th)

　　From 20: 00 on October 17th to 20: 00 on October 18th,There is light snow or sleet in parts of western mountainous areas of southern Xinjiang, most of Tibet, southern Qinghai and northern Sichuan Plateau, with moderate to heavy snow in the local area; There are small to moderate rains in parts of Liaoning, Jilin, southern Gansu, Shaanxi, Ningxia, most of North China, northern Henan, western Shandong, northern and eastern Sichuan, southern Yunnan, southeastern Tibet, Guangdong, eastern Guangxi and Hainan Island, among which there is heavy rain or heavy rain (50 ~ 70 mm) in the northeast of Hainan Island..There are 4 ~ 6 winds in parts of central and eastern Inner Mongolia, northern Hebei, eastern Northwest China and southwestern Guangdong (see Figure 3).

Figure 3 National Precipitation Forecast Chart (from 20: 00 on October 17th to 20: 00 on October 18th)

Belarus plans to abandon the settlement of US dollars and euros with some trading partners at the end of the year.

　　Snopkov, First Deputy Prime Minister of Belarus, said in a speech to Parliament on 24th that Belarus plans to give up using US dollars and euros in trade settlement with other countries in Eurasian Economic Union by the end of 2023.

　　Si Nuo Pukov pointed out that Western sanctions have made settlement difficult, and the use of US dollars and euros in Belarusian trade settlement has been decreasing. Belarus’s goal is to abandon the settlement method of US dollars and euros in its trade with other countries in the Eurasian Economic Union in 2023. At present, the share of US dollars and euros in the trade settlement between Belarus and these trading partners is about 8%.

　　Si Nuo Pukov said that the Belarusian National Bank has set up a special working group to coordinate the settlement of foreign economic activities and help enterprises complete foreign trade settlement to the greatest extent.

　　Si Nuo Pukov said that in the first quarter of this year, Belarusian exports of goods and services reached a new high of nearly 10 years, and foreign trade maintained a surplus.

　　The Eurasian Economic Union was established in 2015, and its member countries include Russia, Kazakhstan, Belarus, Kyrgyzstan and Armenia.

Oppenheimer’s box office triumph became the fourth film in the global box office of the year.

1905 movie network news After nearly a summer vacation, our global box office has exceeded $700 million, making it the fourth highest film in the world. The opponent he surpassed was spider-man 2.


The top films are the box office champion Super Mario Bros. Movie, Barbie and. However, for a historical biopic, it is not easy for Oppenheimer to have such achievements. This R-rated historical drama accumulated $717.8 million at the global box office during its five-week cinema release. This includes $285 million from North America and $437 million from the international market. At the same time, it is the fourth highest-grossing movie in Christopher Nolan. It surpassed the revenue of his masterpiece in 2014 ($715 million), but still ranked below The Dark Knight ($1.006 billion), The Rise of the Dark Knight ($1.08 billion) and ($837 million). In addition, this film is Nolan’s most successful film in overseas markets, including Germany, India, Brazil and Saudi Arabia.


Among such box office achievements, some belong to IMAX screen. In the IMAX field, the film earned $146.4 million at the box office, including only 30 screens showing 70 mm film, which earned more than $17 million. The film is adapted from the Pulitzer Prize-winning work Prometheus in America: Oppenheimer’s Victory and Sorrow. The film tells the story of Oppenheimer, the "father of the atomic bomb" in the United States, developing the atomic bomb. As a biopic, Oppenheimer’s story revolves around Robert Oppenheimer, an expert in theoretical physics. Because of his participation in making the atomic bomb, his heart suffered greatly, and his complex mood ran through the rest of his life.


Notice of the General Office of Beijing Municipal People’s Government on Printing and Distributing the Implementation Plan of Beijing Vocational Skills Improvement Action (2019-2021)

Beijing Zhengban Fa [2019] No.18

District People’s governments, municipal government commissions, offices and bureaus, and municipal institutions:

　　"Beijing Vocational Skills Improvement Action Implementation Plan (2019-2021)" has been approved by the municipal government and is hereby issued to you. Please earnestly organize the implementation.

General Office of Beijing Municipal People’s Government

September 27, 2019

Implementation Plan of Beijing Vocational Skills Promotion Action

(2019-2021)

　　In order to thoroughly implement the spirit of the Notice of the General Office of the State Council on Printing and Distributing the Action Plan for Vocational Skills Improvement (2019-2021) (Guo Ban Fa [2019] No.24), this plan is formulated in combination with the actual situation of this Municipality.

　　I. General requirements

　　Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the Second and Third Plenary Sessions of the 19th Central Committee, regard vocational skills training as a key measure to maintain employment stability and alleviate structural employment contradictions, base ourselves on the actual economic and social development of the capital, adhere to demand-oriented and result-oriented, vigorously implement the lifelong vocational skills training system, and continue to carry out it in accordance with the working ideas of making training information public, cataloguing training items, real-time training evaluation, integrating training resources and making effective use of funds. Strive to reach the end of 2021, the proportion of skilled workers in the total number of employed people in this city will reach 30%, and the proportion of highly skilled talents in skilled workers will reach 33%.

　　Two, vigorously carry out vocational skills training for enterprise employees.

　　(1) Strengthen the pre-job training of enterprise employees. We will implement the pre-job training system of recruiting new employees, retraining and taking up their posts, and carry out skills training to meet the needs of posts and development. First, for the new employees of the enterprise, if the training time is not less than 40 hours within 12 months after the employee’s employment, the enterprise will be subsidized according to the standard of 500 yuan per person. The second is to implement the new apprenticeship training plan of "recruitment means enrollment, enrollment means enrollment, and joint training of enterprises and schools", and deepen the training mechanism of "jointly building majors, talents and bases". For the new apprentices who implement the training plan for one to three years, according to the urgent need of the industry, the type of occupation, the training level and the implementation effect, the enterprise subsidy will be given according to the standard of 5,000 yuan to 8,000 yuan per person per year. The third is to implement the action plan to improve the safety skills of employees in high-risk industries. After January 1, 2019, employees of enterprises who have newly obtained special operation certificates and special equipment operator certificates and paid unemployment insurance in this city for more than one year will be given personal subsidies according to the standard of 1000 yuan per person.

　　(two) to strengthen the post skills training of enterprise employees. Encourage enterprises to carry out on-the-job training, off-the-job training, online learning and other vocational skills training, support enterprises to hold various vocational skills competitions, and improve the quality and service level of employees. Implement three training programs to improve job skills and quality: First, implement job training and upgrading programs. For employees of enterprises who have newly obtained national vocational qualification certificates or vocational skill level certificates such as junior workers, intermediate workers, senior workers, technicians and senior technicians after January 1, 2019, and have paid unemployment insurance in this city for more than one year, they will be given personal skills upgrading subsidies according to the standards of 1000 yuan, 1,500 yuan, 2,000 yuan, 2,500 yuan and 3,000 yuan respectively. Among them, if the identified difficult enterprises carry out national vocational qualification training or vocational skill level training, they will be subsidized according to 50% of the above standards; Difficult enterprises to carry out non-level skills training for enterprise employees and the training time is not less than 20 class hours, according to the standard of 500 yuan per person to give enterprise subsidies. The second is to implement the training plan for high-skilled personnel, support enterprises to organize high-skilled personnel to participate in technical innovation, technological transformation and other training programs, and give each enterprise listed in the training program a training subsidy of not more than 300,000 yuan per year according to the standard of 5,000 yuan per person. The third is to implement the innovative training plan for master skill studios, support enterprises to establish master skill studios, undertake skills inheritance training, technical skills innovation, skills promotion and exchange and other projects, and give each declared and approved project no more than 300,000 yuan in funding every year.

　　Three, strengthen the key industries, key areas of vocational skills training.

　　(three) the implementation of key industries personnel training plan. Around the top ten high-tech industries in the capital, as well as key industries such as financial technology and cultural and creative industries, skills upgrading training will be included in the industrial service package, and training programs will be developed with demand as the guide. For high-tech industrial enterprises and financial technology enterprises that organize employees to carry out skills upgrading training and pass the examination, they will be subsidized according to the standard of not more than 20,000 yuan per person; For those who have participated in the training and have been employed in relevant enterprises in this city for more than 3 months after the training, they will be given personal incentive subsidies according to 50% of the above standards. Develop training catalogues for creative design, animation production, high-end homestays, old-fashioned skills inheritance and other cultural and creative industries. For those related enterprises that organize employees to carry out skills upgrading training, enterprises will be subsidized according to the standard of not exceeding 5,000 yuan per person.

　　(four) the implementation of life service and urban operation security and other key areas of employee training program. In the fields of old-age care, security, medical care, child care, express delivery, etc., if employees are organized to improve their skills and obtain corresponding certificates, they will be subsidized by enterprises or training institutions according to the actual work and the standard that each person does not exceed 3,000 yuan. For enterprises in urban water supply, drainage, heating, gas, landscaping, public transportation, environmental sanitation and other key areas, if they organize employees to carry out skills upgrading training, they will be subsidized according to the standard of no more than 4,000 yuan per person.

　　In addition, Beijing Economic and Technological Development Zone, as a pilot area of skills training in this city, can not only enjoy the municipal inclusive policy, but also formulate corresponding training and reward policies according to the regional reality, and the municipal funds will provide supporting support according to the capital investment of the development zone.

　　Fourth, strengthen the employment and entrepreneurship training for key groups

　　(five) the implementation of free training programs for employment and entrepreneurship of key groups. For the unemployed, rural migrant workers (including low-income farmers), urban and rural junior high school graduates who have not continued their studies, transferred workers, college graduates in this city, retired soldiers, and disabled people, we will continue to implement free training such as labor preparation training, employment skills training, and vocational skills upgrading training. We will continue to carry out rural labor transfer and employment training around key tasks or major projects such as the preparation for the Winter Olympics and Paralympics and the construction of Beijing’s sub-center. Strengthen the public service of entrepreneurship training, innovate entrepreneurship training mode, strengthen the development of entrepreneurship training projects, focus on college graduates in this city, and carry out free entrepreneurship training for key groups that meet the conditions and have entrepreneurial aspirations.

　　(six) the implementation of employment difficulties personnel training subsidy program. We will increase assistance to people with employment difficulties. Those who absorb people with employment difficulties and carry out job-based training will be given vocational training subsidies for no more than 6 months according to the 500 yuan standard per person per month. Cost of living allowance during the training period for people with employment difficulties and rural labor force.

　　(seven) the implementation of domestic service upgrading and expansion of special training plan. To carry out pre-job training for domestic service personnel, and if the training time per person is not less than 80 class hours per year, the enterprise subsidy will be given according to the standard of 2,000 yuan per person; To carry out "tempering" training, and each person’s annual training time is not less than 40 class hours, the enterprise subsidy will be given according to the standard of 500 yuan per person, among which, the enterprise subsidy will be given according to the standard of 1000 yuan per person for the employee-made domestic enterprises that carry out "tempering" training.

　　(eight) the implementation of farmers’ professional quality improvement plan. For new formats such as sightseeing and leisure, rural tourism, under-forest economy, and rural e-commerce, we will establish training catalogues focusing on improving farmers’ professional quality, production skills and management ability, organize and implement free training for farmers mainly by means of government purchasing services, and accelerate the construction of a team of high-quality farmers with culture, technology, good management and management.

　　Fifth, mobilize the enthusiasm of the training subjects

　　(nine) support enterprises to expand the scale of training. Support all kinds of enterprises, especially enterprises above designated size or enterprises with more employment, to set up employee training centers, carry out vocational skills training for the society, and undertake subsidized training projects. Strengthen the integration of production and education, school-enterprise cooperation, and actively cultivate a number of enterprises with integration of production and education. Support the training base of skilled personnel to organize and carry out skills upgrading training for employees, and give subsidies to the training base according to the standard of no more than 4,000 yuan per person.

　　(ten) support vocational colleges to expand the supply of training. Improve the modern vocational education system that pays equal attention to academic education and training, and carry out vocational training for students and all members of society in accordance with the ideas of combining education with training, combining length with length, and combining inside and outside. Accelerate the transformation and development of some municipal universities to applied technology, and carry out vocational skills education and training. To formulate the management measures for vocational training in vocational colleges, and when the total performance pay of vocational colleges is approved, it can be tilted to the units that undertake vocational skills training. Vocational colleges are allowed to incorporate a certain percentage of training income into school public funds, and the school training workload can be converted into full-time student training workload according to a certain proportion. In the internal distribution of vocational colleges, teachers who undertake vocational skills training should be inclined to ensure their reasonable treatment.

　　(eleven) support social institutions to participate in vocational skills training and evaluation. Support social forces to organize private vocational skills training institutions, strengthen the management and service of training institutions, improve the evaluation and reward and punishment system, and promote standardized and branded development. In accordance with the requirements of the state, establish and implement a vocational skill level identification system, and support employers and social training evaluation organizations to carry out vocational skill level identification in accordance with relevant regulations. Establish a quality monitoring system for evaluation work, carry out regular evaluation and inspection, and improve the level of evaluation work.

　　(twelve) innovative vocational skills training content and mode. Scientifically design the training content, and run the comprehensive training content such as professional ethics, quality awareness, legal awareness, safety production, health and guidance on employment and entrepreneurship throughout the training process. Incorporate new technologies, new processes and new norms into teaching standards and teaching contents, and strengthen practical training. Vigorously develop modern training methods such as "internet plus", encourage the construction of intelligent training platforms, improve teaching methods by using modern information technology, and promote the construction and universal application of online learning spaces such as virtual factories. Promote flexible academic system and credit system, accelerate the construction of "credit bank", and realize traceability, inquiry and conversion of learning results. Set up high-level teachers’ teaching innovation team, carry out cutting-edge technology and knowledge update training, and increase the development and update of distance training courseware.

　　(thirteen) to strengthen the basic capacity building of vocational skills training. Actively promote the inventory management of vocational skills training, and publish the catalogue of training and evaluation institutions, so that workers can choose according to their needs. Strengthen the training of vocational training teachers and the construction of expert teams, and promote the co-construction and sharing of vocational skills training resources. Vocational colleges and training institutions implement a full-time and part-time teacher system, and can independently recruit enterprise skilled personnel to teach according to regulations. Strengthen the quality evaluation and supervision of vocational training, and speed up the informatization construction of vocational training management. Implement the real-name management of vocational skills training, supervise the whole training process, and ensure the accurate use of subsidy funds. Each district can support the upgrading of training facilities and equipment of enterprises, colleges and training institutions.

　　Sixth, strengthen organizational guarantee

　　(14) Improve the working mechanism. Under the unified leadership of the municipal employment leading group, the city’s vocational skills promotion action establishes a working mechanism of group overall planning, urban implementation, industry responsibility, institutional participation, special financial accounts and one network verification. City employment work leading group is responsible for the inter-departmental and cross-level coordination of skills upgrading actions, formulate annual work plans, decompose work tasks, establish and improve special fund payment ledgers, establish work reporting system and supervision and inspection system, and do a good job in task implementation. Departments in charge of various industries and districts should take vocational skills upgrading as an important livelihood project, and strictly implement the skills upgrading training tasks for enterprise employees and key groups in light of the actual situation. Departments in charge of various industries should take the lead in organizing the training of vocational skills improvement in their own systems and fields, formulate relevant support policies, and organize training and fund review. Trade unions, the Communist Youth League, women’s federations and other mass organizations, trade associations, and social training and evaluation institutions should jointly participate in vocational skills training. The financial department should strengthen the supervision of vocational skills training funds, so as to be earmarked and accounted for separately, and ensure that the funds are allocated in full and on time. The human resources and social security department should rely on the information platform for vocational skills upgrading, strengthen communication and coordination with the competent departments of various industries and districts, timely collect data on trainers and subsidies, and realize online comparison, online collection and online statistics.

　　(fifteen) increase financial support. The funds used for vocational skills training from special employment funds, talent funds and industry development funds will be used as a whole for vocational skills upgrading actions, and a "special account for vocational skills upgrading actions" will be established separately in the financial special account of social security funds. The relevant policies will be implemented as of January 1, 2019. Workers who meet the relevant training subsidy policies can enjoy no more than three times a year, and the same occupation and the same level cannot be enjoyed repeatedly. Enterprises should fully extract and use employee education funds according to relevant regulations, of which more than 60% are used for front-line employee training, which can be used for enterprise "mentoring" subsidies. Implement the tax policy of increasing the pre-tax deduction limit of enterprise employees’ education funds to 8% of total wages and salaries. Promote enterprises to extract employee education funds to carry out independent training and enjoy policies to carry out subsidized training. Support basic work such as the development of vocational skills training textbooks, teacher training, teaching reform and vocational skills competition, and reward and supplement the training organization and mobilization work.

　　(sixteen) to strengthen quality supervision and inspection. Improve the performance evaluation system of vocational skills training and support the development of third-party evaluation. Departments in charge of various industries and districts shall, in combination with the division of work, earnestly perform the duties of reviewing application materials, and effectively identify the authenticity of fund distribution objects and their application materials. It is necessary to strengthen the supervision and inspection of training quality, conduct supervision and evaluation by means of daily supervision, special supervision and annual assessment, regularly organize special audits and performance appraisal, strengthen the prevention and control of integrity risks, and ensure the safety and efficiency of funds. Acts of obtaining or defrauding funds by means of false training shall be dealt with severely according to discipline, law and regulations.

　　(seventeen) do a good job in policy interpretation and publicity. Departments in charge of various industries and districts should increase the publicity of vocational skills upgrading actions, promote the disclosure of training information, guide enterprises, training institutions and workers to actively participate in vocational skills upgrading actions, make full use of policies, improve the public awareness of policies, and jointly promote the development of vocational skills training.

　　Attachment: 2019 Task Breakdown Table of Beijing Vocational Skills Upgrading Subsidized Training

37- Attachment: 2019 Task Breakdown Table of Beijing Vocational Skills Upgrading Subsidized Training. jpg

National Film Bureau： The Spring Festival box office was 8.016 billion yuan, with 163 million people watching movies.

On February 16, the audience walked past the poster of the Spring Festival movie in a cinema in Hangzhou. Xinhua news agency

According to the preliminary statistics of the National Film Bureau, during the Spring Festival holiday in 2024 (from February 10 to February 17), the national box office was 8.016 billion yuan, and the number of people watching movies was 163 million, which increased by 18.47% and 26.36% respectively compared with the Spring Festival holiday in 2023, both of which set new records in the same period.

The top four films at the box office were: YOLO 2.718 billion yuan, Pegasus 2 2.398 billion yuan, Boonie Bears: Time Twist 1.389 billion yuan and Article 20 1.34 billion yuan.

By 9:30 on February 18th, the box office in 2024 had reached 11.081 billion yuan, with domestic films accounting for 96.75%.

Interview with Zhang Deshun ｜ About the new record of half horse, PB of whole horse, hobbies, etc.

Dialogue | Zhang Deshun VS Silent (WR special correspondent)

Time | afternoon of February 25th, 2024

Venue | Renshou Jasman International Hotel

Photo & Video | Tan Qi (except signature)

Video production | Fu Xinyuan

The China women’s half-horse record, which has been silent for 20 years, was broken in the Renshou Half Marathon in 2024. Zhang Deshun, 27, got her wish. In the past, we only saw her ambition on the track, but I don’t know her inner delicacy. As a teacher, Yang Shaohui also expressed his views on "mutual restraint and mutual promotion" between the results of the whole horse and the half horse-short and long, and long to promote short. He said that in Fukuoka’s national record-breaking game, he refreshed his PB in the middle of the game, and only then did he give the second half enough strength to move towards a new record. Today, his school sister has won the national women’s half horse record. The next goal-the whole horse record.

After listening to the gun at 8: 30 on February 25, she ran to the hotel near 13: 00 in the afternoon, hungry. Zhang Deshun sat opposite the special reporter of "Women’s Running" and talked about the historical moment that made people feel excited and the firmness and courage she paid behind this moment.

▲ On February 25th, 2024, Zhang Deshun (left) and the women’s running special interviewer (right) returned to the hotel for communication after Renshou half-Marseille.

01 chat about the game

If renshou doesn’t run well in this race,

It may be affected all year round, including the Paris Olympics.

WR: Did you contact your family after you returned to the hotel?

Zhang Deshun: Well, I received a message from my brother after running, but I haven’t called my parents yet, because I was too busy after the race. I didn’t return to the hotel until after 12 o’clock, and I took two bites of rice to chat with you.

WR: What was your reaction to your performance today (February 25th)?

Zhang Deshun: Not bad. Before the game, he calculated and predicted my grades, and thought it would be very likely. Because, he knows that I have been in good training recently. When I first broke the record, he was in Osaka, and he flew to Japan to watch Dong Ge’s game. When I broke the record, Dong Ge and others were still playing, and he was nervous waiting for the result of Dong Ge’s game, so he was very calm about my game results.

WR: I haven’t seen you like this for a long time. Is this energy driven by the goal of opening the 70-point threshold?

Zhang Deshun: Everything I do is to beat myself better, not to score 70 points. Whether I can do it or not, I will do my best.

WR: Have you ever thought about failure?

Zhang Deshun: I thought that if I didn’t run well, it might affect the whole year, including the Wuxi trials, the Paris Olympic Games and even the idea of breaking through the PB of Malaysia. After I went back to Xiamen in January, my whole focus was on Renshou. I just want to fight everything once, at least let myself not regret it.

WR: Haven’t you had such a strong desire and firm confidence to do it for a long time?

Zhang Deshun: It’s been a long time. Including Nagoya last year, before I went, I just wanted to rush to PB and try my best to reach the Olympic bid (2 hours, 26 minutes and 50 seconds), but I didn’t expect to run into 225. Fighting spirit and desire are not so strong. But Renshou is different. My goal is to break the record.

WR: What’s the pace of this game? Director Zhang said that you came at a planned pace every kilometer?

Zhang Deshun: Before the race, I calculated according to the goal of 68 minutes and 35 seconds, that is, 3 minutes and 15 seconds per kilometer. As long as it doesn’t exceed this limit, I gave myself a clear bottom line. Before the game, I told my little brother who took me on the team-run at a pace of 3 minutes and 15 seconds. The first few kilometers may be faster, but if I don’t shout, I will follow this rhythm. If it is too fast or too slow, I will shout in time.

In the first five kilometers, the pace was about 3 minutes and 14 seconds, and I felt a little slow. Because I was in good condition at that time, I thought I could speed up if I didn’t have so much effort ahead, because I definitely had to slow down in the second half. So I called them to 3 minutes and 10 seconds. The first half is running up and down in 3 minutes and 10 seconds, and there is more room for the second half.

WR: Did you do your best and feel powerless?

Zhang Deshun: After two or three kilometers, my little brother who took me kept saying, Steady, the record is steady. I was a little excited at that time, but I didn’t dare to relax too much. There are still more than 4 minutes to look at the watch in the last mile. I think it is definitely no problem. I called the younger brother to let them go first. So I am a little slow again. It’s also the tired stage, not as top as before, so I didn’t look at the time in the last mile. I knew it would be broken to run at such a constant speed, but I relaxed.

WR: there is still room.

Zhang Deshun: After running down, I didn’t feel completely powerless, but I also played more than 95% of my ability. There is still room, but not much.

02 chat record

I think the list of national records

There must be my name.

WR: You have been in a very lively state since you broke the record. Now in a quiet state, look at this record again. What do you think it means to you?

Zhang Deshun: It was fine when I crossed the line. Later, they came all the way to congratulate me, and I was a little uncontrollable and wanted to find Zhang Dao immediately. I really want to cry, but I don’t want to show my weakness in front of others. The moment I saw Zhang Dao, I really couldn’t stand it.

From trying to break the record to now, I didn’t tell Zhang Dao that I wanted to break the record at first. I didn’t tell him until January after Xiama. In fact, until yesterday, he also felt that breaking the record was a huge challenge. Although he also wants me to break, he may still feel that he needs to pay more.

He hasn’t given me any pressure, saying that he must run how and how much. He confessed that 70 minutes must be broken, and if you can’t break it, you will be scolded. I think he was surprised after the run-I didn’t think I really did it. It’s not easy.

WR: I feel that you enjoy the feeling of giving yourself a satisfactory feedback after doing your best.

Zhang Deshun: Yes, at least I did my best. I’m not satisfied because I met my expectations. If I didn’t meet them, I wouldn’t be disappointed or sad, because I really tried my best.

WR: I have always thought that I really have it today. Are these two feelings the same?

Zhang Deshun: Not the same. Now we athletes are in a very good era, but no matter how outstanding our achievements are, everyone’s era will pass. I’m sure someone will break my record later, but this time, I carved my name on the list of national records. Have had such an experience, there will be no regrets, no regrets.

?

WR: Does it feel the same to have two national records, the half horse and the 10 kilometers won last year?

Zhang Deshun: Not the same. Chengdu Xinjin’s 10km race was never thought of, and the intensity class didn’t run before the race. It’s more of a training class for me. In the race, I didn’t do my best either. In the last few kilometers, I wanted to run slowly and come back next year. I didn’t want to record at all.

But I started preparing for this game very early, and what I decided before the game was to do my best.

Screenshot of women’s running interview video

WR: If you can have it again, do you want to have a new record or something else, such as Olympic achievements?

Zhang Deshun: Both! Haha, whatever the record or the good performance of the Olympic Games is what I want. But step by step, no matter whether it can be achieved or not, at least I will take these as my goals and work hard. In the end, I will accept whatever the result is, as long as I do my best.

03 Talking about Winter Training

The quality of almost every class

Everything is fine.

WR: It seems that this winter training in the past was very effective and extreme.

Zhang Deshun: Yes, Director Zhang is very satisfied with my winter training. All the training contents of winter training, including intensive classes and long-distance classes, have been completed as planned.

WR: Everyone spoke highly of your winter training, whether it was Zhang Dao or Yang Shaohui. I heard Dafu say after the game that if he practiced so well, he would definitely break. Is this the best winter training in recent ten years?

Zhang Deshun: I can’t say nearly 10 years, but the quality of every class in winter training this year is very good. This year’s winter training reminds me of two winter training states in 2015 and 2020.

In the winter training in 2015, my best result in 10000 meters was 43 seconds away from the Olympic standard in 2016 (32:15.00), and I especially wanted to reach the Olympic standard at that time. The goal of that winter training was very clear and practiced very well. It was precisely because of the good training results of that winter training that the results in 2016 began to soar.

In addition, we went to Africa in the winter training in 2020 before the outbreak began. At that time, I was preparing to turn into a marathon. The intensity of the marathon gave me a feeling of being turned upside down, but the challenge of training gave me a new start and more expectations.

WR: I can see in my mind the young and energetic Zhang Deshun in 2015 when he was young.

Zhang Deshun: At that time, newborn calves were not afraid of tigers.

WR: It’s almost nine years in a blink of an eye, and you are presenting your truest state at different stages.

Zhang Deshun: Since we have taken this road, let’s continue to work hard and keep moving forward, and try our best to see our limits. The time for athletes to be in the best state of motion is very limited, and I want to give full play to it in these limited years.

WR: We have talked about age more than once. The 37-year-old Dong Ge is still running. What about you? Is it possible to be 37?

Zhang Deshun: I’ve thought about it. I like running very much. It has changed my life. I believe I can keep running, but it’s hard to say whether I’m standing on a competitive track or not.

WR: Can it be understood that "I don’t know" means that we have very long expectations for your future career?

Zhang Deshun: In recent years, many female athletes at home and abroad have returned to resume training after giving birth, and they have done better than before. So I also want to have a try, and I can distinguish my family, work and dreams, and then spell it out.

WR: I’m glad to hear that. I was vaguely afraid that Paris was your farewell to the Olympics. Every time I think about it, I feel a little sad.

Zhang Deshun: Every female athlete will become a mother one day, but love will keep them back on the field.

I am often touched by such stories. I think a family with children is worth looking forward to. This may be related to the fact that I have been in this family environment since I was a child.

　

Screenshot of women’s running interview video

04 Talk to the coach

In recent years, Zhang Dao has made great efforts in training and competition arrangement.

Gave me a lot of autonomy.

WR: It’s easy to see your state before the game. Not many people know that you are determined to break the record. Do you have a sense of urgency in your heart?

Zhang Deshun: It’s over 20 degrees in Yunnan now, but after Renshou, the highest temperature is only 6 degrees, and my nose is cold at night. I was a little anxious the day before the game, for fear that my physical reaction would seriously ruin my business. The day before the game, I felt that I was dying. I said to myself, don’t do this. I’m so well prepared. Don’t let me down. In fact, it was fine in the end, but suddenly the weather changed a little.

WR: If you don’t run into 70, you will be scolded. What’s your reaction to this sentence?

Zhang Deshun: I’ve been talking to Director Zhang for so many years, and I know what he expects of me whether he says or not. As long as I meet his expectations, he won’t say anything about me. In recent years, Director Zhang has given me great autonomy in training plan and competition arrangement.

▲ In the 2021 National Games, Zhang Deshun and coach Zhang Guowei boarded the podium in Weibo, Zhang Deshun.

WR: Is it terrible for Zhang Dao to get angry?

Zhang Deshun: He usually looks like he saw in today’s game (February 25th), with a big smile and affability. But if someone has training problems and makes him feel bad, his whole face will collapse. In this way, my heart will be a little hairy.

WR: When was the last time you were scolded by Zhang Dao?

Zhang Deshun: Quite a long time. I really don’t remember clearly. It should have been several years. In the past two years, he has been joking.

WR: Director Zhang made it very clear at the press conference that he would break the national record next. Sounds like a joke. This is not the first time you have heard him say this record.

Zhang Deshun: On the first day of joining the team, he told me the record of the whole horse and half horse. At that time, it was to inspire us as a long-term goal of our career, but we would not say that we must achieve it.

Now I feel that his idea is-we must work hard to achieve it. We have reached this ability and may not be far from the record.

WR: Will there be any pressure when Zhang Dao says so?

Zhang Deshun: There will be. Before that, I will put the pressure in my heart, or I will talk behind closed doors. But now it feels like Director Zhang has said it, so I have to work hard! I may not be able to do it, but I will do my best.

WR: Last time I talked about Maeda’s breaking the Asian record, you said that if you followed her in the first half, you wouldn’t dare to run in the back. Did you dare to run away after the war of Renshou?

Zhang Deshun: Yes! Before, my best score for half a horse was 70 minutes and 34 seconds. People ran to the level of 69 minutes and 46 seconds that day. You said that my half a horse didn’t run as fast as her whole horse. How dare I run? I’m sure I won’t run away. But after running down in 67 minutes and 55 seconds today, I definitely dare to follow! At least my grades are there, and I won’t collapse to any extent in the second half, even if I collapse again, I can top it. But before, I couldn’t guarantee the first half. How can I dare to think about the second half?

WR: So confidence has come.

Zhang Deshun: After running today, I feel more confident. I dare to fight all over the horse.

WR: So, the PB created in Nagoya last year in 2 hours, 24 minutes and 05 seconds can be turned over?

Zhang Deshun: Yes, you can turn over the page!

05 chat about life

I like to listen to stories about cultivating immortals and monsters.

I don’t know why I like it since I was a child.

WR: Let’s talk about something relaxing. I saw your circle of friends on February 21st, only to find that there is a new hairstyle.

Zhang Deshun: On January 1st. Before, my hair was too long, and it was inconvenient to swing it around every training. It was particularly annoying to look at it every day. It happened to be a rest day, and my mother said she wanted to get her hair done, so we hit it off and got a new haircut.

▲ New Year’s new atmosphere, Zhang Deshun changed her new hairstyle in early 2024. Weibo, Zhang Deshun

WR: Are you still listening to stories recently?

Zhang Deshun: Listen, it’s still the stories about cultivating immortals and monsters. I don’t know why I like these since I was a child.

WR: Did YOLO, which is very popular recently, go to see it?

Zhang Deshun: Not yet. I dare not relax too much from the New Year to now. Although I had a rest for two days during the Chinese New Year, I haven’t had a rest since I started training on the second day of the Lunar New Year. I don’t really want to go out to see it either, so I just want to tighten the string in my heart a little more. Let’s go through this stage before adjusting. If you don’t relax too early, the whole string may be loose, and it may take a long time to stretch again. So I didn’t give myself a relaxed state. Recently, I have been sleeping when I am tired after training, eating when I wake up, and practicing after eating.

WR: Everything behind it proves that you are serious this time.

Zhang Deshun: I’ve been preparing for it for a long time, and I don’t want to disappoint myself. I usually don’t tell Zhang Dao that I’m too dead before I do something, but this time I said it very dead. Every time Director Zhang says you can break 70, I say no, I want to break the national record. He said to let the younger brothers take you to press 70, but I said no matter, I want to break the national record.

WR: Is there any progress in knitting hobby recently?

Zhang Deshun: I haven’t moved much recently, because every day when I go back to training, I just lie down on my bed or sofa, listening to stories and staring blankly.

WR: Renshou specially set a record-breaking prize of 200,000. How do you usually treat yourself?

Zhang Deshun: If I think I should, I’ll treat myself. When I want to spend money, I always find reasons for myself and feel that I should treat myself anyway. Or I haven’t rewarded myself for a long time, and I will go shopping. After this game, I will definitely treat myself and buy something memorable.

?

WR: What do you usually buy?

Zhang Deshun: You can eat, drink, play and use. Look at what you like in stages, and you may not be willing to buy what you like at ordinary times. But after running a race, I feel I have to reward myself.

WR: Do you usually like to wear skirts or something?

Zhang Deshun: Of course, there are a lot of them in the closet, but I haven’t had a chance to wear them. Now a lot of them are put in the closet and haven’t been recited much. After all, I usually wear sportswear when I am in the team, and I don’t want to go anywhere, go shopping or have a chance to recite. You usually carry a backpack when you come out for the game.

WR: Thank you for talking to us so much after the game, and I hope to witness every step of your future challenge.

Zhang Deshun: Thank you. I will continue to work hard.

▲ Face the Olympic Year and a challenging future with confidence.

　

?

Guiding opinions of the Ministry of Agriculture on further adjusting and optimizing agricultural structure

First, strengthen the understanding of further adjusting and optimizing the agricultural structure.

(2) Further adjusting and optimizing the agricultural structure is facing a rare historical opportunity.After successive bumper harvests in agriculture, the supply of major agricultural products is sufficient; The domestic economy has entered a new normal, and the growth of agricultural product consumption and processing demand may be weakened, which provides a favorable opportunity for further adjusting and optimizing the agricultural structure. The full implementation of the new national food security strategy will make the key points of agricultural production more prominent and provide a more relaxed policy environment and resource space for further adjusting and optimizing the agricultural structure. The consumption structure of residents has been accelerated and upgraded, and the demand for high-quality and safe agricultural products in the future is huge. People not only require to eat well, but also require to eat safely, nutritionally and healthily, which has brought market power to further adjust and optimize the agricultural structure. The supply of international agricultural products market is sufficient, and the inventory consumption ratio of bulk agricultural products is at an all-time high, which provides more room for further adjustment and optimization of agricultural structure. These show that further adjustment and optimization of agricultural structure is facing a rare opportunity, and it is timely to promote the transformation of agricultural development from focusing on quantity growth to paying equal attention to quantity, quality and efficiency.

Two, clear the overall idea of further adjusting and optimizing the agricultural structure

Third, accurately grasp the key tasks of further adjusting and optimizing the agricultural structure

(six) to "improve varieties, improve quality, create a brand" as the starting point, adjust and optimize the product structure.Aim at the market demand, increase the production of products that are in short supply and marketable, vigorously develop green agriculture, characteristic agriculture and brand agriculture, and optimize the product structure to meet the needs of upgrading the consumption structure of residents. Strengthen the research, development and promotion of high-quality agricultural products, focus on breeding and introducing a number of competitive famous and new excellent agricultural products, and promote the upgrading of crop varieties. Vigorously promote standardized production, continue to promote the construction of horticultural crop standard parks, standardized scale livestock and poultry farms and aquatic health farms, and actively develop "three products and one standard" agricultural products. Pay close attention to improving the quality and safety standard system of agricultural products, speed up the construction of quality and safety supervision system of agricultural products, strengthen source management, process control and quality traceability, and improve the quality and safety level of agricultural products. Strengthen the marketing and promotion of agricultural products brands, establish the catalogue system of agricultural products brands, vigorously develop the exhibition economy, cultivate a number of well-known agricultural products brands, increase the protection of intellectual property rights, and continuously expand the brand influence and reputation. Promote the implementation of the regional layout planning of characteristic agricultural products and vigorously develop one industry in one township (county) and one product in one village.

Four, strengthen policies and measures to further adjust and optimize the agricultural structure.

　 　　　　　　　　　　　Ministry of Agriculture

2015yearonemoon30sun

Foreign media widely forwarded ＂International Sharp Review： Seeing through the American Two-Handed Trick＂

　　CCTV News:On August 1st, the Central Radio and Television General Station’s "International Sharp Review" broadcast an article entitled "Seeing through America’s Two-Handed Tricks", which was reprinted by many overseas media.

　　From August 1 ST to 3 rd, the German website of European Times, the website of Radio Spain International, the website of RADIOWE in Italy (facebook, twitter), the website of Daily Morning News in India, the website of Czech News Today, the facebook account of Jordan Global Radio, the Chinese headline APP, the Portuguese news APP(facebook, twitter), the website of Nordic Times, the website of European Union Chinese website, the website of Europe-China United Times, and the African Times. On August 2, Indonesia’s International Daily and Hong Kong’s Ta Kung Pao and Wen Wei Po also published this article. The main reports are as follows:

　　The Sino-US economic and trade contest, which lasted for more than four months, has seen a new situation in the past two days.

　　According to Bloomberg News, citing people familiar with the matter, representatives of U.S. Treasury Secretary Mnuchin and China’s Vice Premier Liu He are holding private talks on resuming Sino-U.S. economic and trade consultations. Meanwhile, the United States may start to impose tariffs on about $16 billion of goods imported from China as early as August 1. In addition, the report also quoted sources as saying that the US government is considering imposing a 25% tariff on China goods worth 200 billion US dollars, which is higher than the previously declared 10% tariff rate.

　　While releasing the rumor that it wants to negotiate with China, it raises the tariff stick higher and higher. Obviously, the US side has no sincerity to really solve the problem, but still wants to get more benefits by playing tricks. This has long been expected by the Chinese side. Because China has learned from its treacherous and capricious behavior before, it can be said responsibly that whether the US imposes tariffs on $16 billion or $200 billion of goods, whether it adopts a 25% tax rate or a 10% tax rate, China is ready to use both quantitative and qualitative measures to resolutely fight back!

　　Looking back at the changes since the US started the first shot of the Sino-US trade war on July 6, it is not difficult to find that the White House is hiding three big attempts behind the trick of talking with one hand and playing with one hand:

　　First of all, because the trade war with China has not made any immediate progress, the Trump administration is anxious and intends to further exert extreme pressure on China in a more radical way.

　　From 50 billion to 200 billion, and even all the goods exported from China to the United States, the Trump administration has been increasing the price for more than four months, trying to force China to make concessions. However, the White House found that this "art of trading" failed to deal with China. Because China is not any trading partner that the United States has suppressed in the past, China has its own development rhythm and unique resource endowment, and the free trade and multilateral system that China adheres to conforms to the global trend and development trend, and has won international morality and people’s hearts. Therefore, despite the United States’ carrot and stick and all kinds of tricks, it has not got any cheap from China so far. On the contrary, because of China’s resolute counterattack, the United States itself is in a passive position. White House policymakers are very anxious. Recently, US Secretary of Commerce Ross came out to let the wind out, saying that the United States must take a radical stand against China’s "unfair trade" practices, and now is a good time to do so.

　　According to the plan, the Office of the US Trade Representative will hold a hearing on the proposed tariff increase on China’s $200 billion goods exported to the United States in late August. Before the hearing, the US announced that it would raise the tax rate. Obviously, it wanted to exert double pressure on China’s implementation time and tax rate to force China to make more concessions.

　　Second, the voice of opposition to the trade war in the United States has risen, and the Trump administration has tried to pass on the pressure. People noticed that on July 31st, Trump gave a speech at a political rally in Florida, and spent a long time defending his trade policy, acknowledging that the interests of American farmers were harmed by China’s anti-tariff measures. This shows that Trump has felt unprecedented political pressure on his tough tariff policy.

　　In fact, the American economy is not as bright as the data shows. Although the recently announced US economic growth in the second quarter reached 4.1%, in the view of professional economists, this growth was due to strong exports, especially soybean exports. Because, soybean exporters are eager to sell their goods quickly before China’s anti-tariff takes effect. In addition, the overall investment in the United States in the second quarter was lower than that in the first quarter, which also dragged down the growth of real GDP. This proves from the side that Trump’s tax reduction plan has not actually promoted the recovery of American manufacturing.

　　Under the shadow of tariff stick and trade war, a group of large enterprises in the United States have increasingly felt the pressure. For example, General Electric estimates that the total cost will increase by $300 million to $400 million, while General Motors and Ford Motor Co., Ltd. also lowered their annual profit expectations. Economists warn that in the end, all the costs of a trade war will be added to consumers. Joseph Stiglitz, a Nobel laureate in economics and a professor at Columbia University, recently wrote that the United States is in danger of losing its trade war with China. Charles Kirk, the Republican "big money owner", said recently that the US’s provoking of a trade war may lead to a recession in the US economy, and he wants to launch a campaign to promote free trade and oppose tariff policies. This is undoubtedly a blow to Trump.

　　Under the double pressure of politics and economy, the White House chose to release the information that representatives of China and the United States were negotiating to restart negotiations before the US stock market opened on July 31. Its intention to stimulate the stock market and boost confidence is self-evident. However, at the same time, it has raised tariffs on China, and its intention to divert domestic contradictions and attempt to attract foreign disasters is also obvious.

　　Third, the Trump administration is not satisfied with solving the trade deficit problem with China at all, but wants to change the development path of China.

　　If we want to simply solve the trade deficit problem, China and the United States can gradually solve it by expanding business, and both sides reflected this demand and desire as early as the Washington Consensus in mid-May. However, the United States believes that China has not done enough. Ten days later, it reneged and broke its promise. This time, the United States once again raised the tariff stick to intimidate China, which can only make people see more clearly: China’s trade surplus is narrowed again, and it is impossible to satisfy the Trump administration’s "appetite"; Its real intention is to force China to carry out "structural reform" according to the requirements of the United States, and fundamentally change China’s development model and development path.

　　Any sovereign country has the right to choose its own development path. It is impossible for the United States to provoke a trade war and change China’s development strategy. However, since there is no winner in the trade war, China has been unwilling and unwilling to fight from the beginning, and has always tried its best to solve the problem through negotiations with the greatest sincerity. However, all negotiations should be based on equality, respect and good faith. While talking and talking, the White House keeps threatening and pressuring, destroying the negotiation atmosphere. Is this the "negotiation mode" of the White House? How can it win the trust of its negotiating opponents? For the trade war, China is not afraid to fight, and it has to fight if necessary. If the United States really wants to solve the problem through negotiations, it should put down its stick and show sincerity.

　　A number of overseas media forwarded "International Sharp Review" articles:

Radio Spain International website forwarded on August 1, 2018

Radio Spain International website forwarded on August 1, 2018

Italian RADIOWE website (facebook, Twitter) forwarded on August 1, 2018.

Italian RADIOWE website (facebook, Twitter) forwarded on August 1, 2018.

India's "Daily Morning News" website was forwarded on August 1, 2018

India’s "Daily Morning News" website was forwarded on August 1, 2018

Jordan Global Radio facebook account forwarded on August 1, 2018

Jordan Global Radio facebook account forwarded on August 1, 2018

Portuguese news APP(facebook, Twitter) forwarded on August 3, 2018.

Portuguese news APP(facebook, Twitter) forwarded on August 3, 2018.

Indonesia's International Daily was published on August 2, 2018.

Indonesia’s International Daily was published on August 2, 2018.

Hong Kong Ta Kung Pao was published on August 2, 2018.

Hong Kong Ta Kung Pao was published on August 2, 2018.

Hong Kong Wen Wei Po was published on August 2, 2018.

Hong Kong Wen Wei Po was published on August 2, 2018.

Do members have to watch advertisements？ Smart TV ＂hard plug＂ advertising into ＂rules＂

　　Recently, Huawei’s glory "smart screen" was released, but it was a hot discussion among netizens about smart TV boot advertisements — — Users "have been suffering from smart TV startup advertisements for a long time". Nanfang Daily reporter conducted an in-depth investigation.

　　Boot ads become the default settings?

　　Recently, the Glory Smart Screen, also known as Huawei TV, was officially released. Before the release, Zhao Ming, president of Glory, boasted in Weibo: "The voting is about to close, and everyone’s opinions on big-screen boot advertisements are highly consistent, and 81.5% of friends have chosen ‘ Never put up with it, not for a second ’ It seems that the boot advertisement greatly affects the experience. Don’t worry, there is no on-off advertisement on Glory Smart Screen! There will be no more in the future, and the consumer experience is supreme! Glory makes a smart screen like a mobile phone, and it turns on and off in seconds! "

　　There is no advertisement for the glory smart screen boot, and many netizens applaud. Compared with promoting the hardware performance of new products, starting without advertising has become a selling point of a new TV product? Behind this phenomenon, it is the helpless reality that domestic brand smart TVs generally have boot advertisements.

　　Nanfang Daily reporter personally found that well-known brand smart TVs, such as Xiaomi and Konka, have a startup advertisement for at least 10 seconds.

　　Interestingly, after the release of the glory smart screen with "second boot" and "no advertisement" as an important selling point, some netizens found that Xiaomi Smart TV also seemed to cancel the boot advertisement — — Blue static wallpaper appears on the screen during the TV startup, and a person with open arms looks up at the starry sky in the lower middle position of the screen. In the center of the screen are the words "Let everyone enjoy the fun of science and technology" and "innovation for everyone". In the upper right corner of the screen is the Logo of Xiaomi Company.

　　However, unexpectedly, Xiaomi people immediately denied this change. "I didn’t see the Xiaomi TV advertisement. It is very likely that the number of times you watched the advertisement today has reached the frequency limit, or there is no advertisement scheduled today." What is certain is that Xiaomi has no plans to cancel the boot advertisement.

　　Does the video website "crazy assists" form a superposition?

　　"I was watching the variety show" Extreme Challenge "with Iqiyi video, but it suddenly appeared in the middle of the screen ‘ Bean bean ’ A few words blocked the singer in the center of the stage, and in the next few seconds, the words were enlarged and covered the whole screen. " Ms. Chen complained to Nanfang Daily.

　　Nanfang Daily reporter saw in the relevant video provided by Ms. Chen that when the advertisement appeared, many viewers on the barrage were spitting. Judging from the way the advertisement is expressed, it is really rude and unpredictable.

　　The reporter noticed that the release of Glory Smart Screen brought consumers’ attention to the start-up advertisement of smart TV, but the advertisements of smart TV partners and major video websites were not criticized to the same extent. But in fact, well-known video websites, such as iQiyi, Tencent, Youku, etc., which cooperate with major domestic brands of smart TVs, all have different forms of advertisements.

　　Nanfang Daily reporter found in the survey that compared with the advertisements that come with smart TV, such advertisements have more forms of expression and more subtle techniques of expression. Some of them are psoriasis-shaped and appear in a certain corner of the screen, which just blocks a certain place and affects the viewing experience. Others are "seamlessly implanted". For example, in The Longest Day In Chang’an, which is being broadcasted recently, some advertisements of Youku are directly like a plot.

　　It is worth noting that such advertisements are provided by video websites, while smart TV advertisements are provided by brand manufacturers that produce and manufacture TVs. It is often difficult for consumers to distinguish them. The two are superimposed and consumers complain seriously.

　　Buying a member also has "nowhere to escape"?

　　Embarrassing, among the consumers who complained to Nanfang Daily about the situation, many bought the membership of the corresponding video website or smart TV, but they still had strong opinions. For example, Ms. Chen is a member of Iqiyi, but she is still inevitably harassed by "bean beans".

　　"I was watching the TV series" Little Joy "with PPTV, and suddenly an advertisement came, which was forcibly inserted. It was impossible to fast forward and inevitable. I had to wait for it to finish, then it was a black screen, and then I returned to the play." Mr. Niu said that he bought the membership of several brands of smart TVs, but he felt that members did not reach the original intention of not watching advertisements when they bought them. "I use Xiaomi TV to watch the content on my own hard disk and give me an advertisement."

　　A consumer also complained about the iQiyi platform in the name of "false propaganda" on the black cat platform, saying, "There was no advertisement at the beginning, but iQiyi actually launched a member-only advertisement."

　　"Even if members can close or skip advertisements, they need to perform some key operation, and you will not be significantly prompted on the advertisement page." Mr. Wu said that sometimes he was suddenly harassed by advertisements. He went to the remote control and then pressed a function key to turn off the advertisements. This process has been harassed by advertisements for a long time.

　　The reporter’s experience also found that after opening the membership, there are still various advertisements: the patch advertisements before the film range from 15 to 120 seconds, and members can skip or manually close them; After the pause, there will be a page advertisement, and members need to manually click the close button to close it; Brand advertisements inserted at the bottom of the screen generally appear before the film, often accompanied by previous reviews or actor propaganda; Pop-up advertisements appear in the film, and some of them have no close buttons; The most distinctive is the small theater advertisement, which is interpreted by the actors in the play. It can’t be closed when interspersed in the play, and some plots are still in harmony with the plot in the film. Some netizens bluntly can’t tell whether to insert advertisements in the play or insert TV dramas in the advertisements.

　　Take the 27th episode of the hit drama The Longest Day In Chang’an as an example. Before opening members, reporters need to watch the 125-second patch advertisement before the film, the brand advertisement inserted at the bottom of the screen for 35 seconds, the two-segment patch advertisement of 25 seconds and 45 seconds in the film, the 15-second pop-up advertisement and the 50-second small theater advertisement. After opening the membership, the platform skipped the patch advertisements for 125 seconds, 25 seconds and 45 seconds, but the rest of the advertisements still existed, which ultimately saved the members only 195 seconds of patch advertising time.

　　Previously, the results of a "video website member service questionnaire" conducted by the Zhejiang Consumer Protection Committee showed that "free advertising" was the main reason for users to buy members, accounting for 83.30%. However, 71.04% of users said that after purchasing members, they will often encounter advertisements when watching videos. According to iResearch data, 73.6% of users buy VIP members to advertise. However, the endless stream of new video advertisements runs counter to users’ wishes.

　　Selling TV is caught in a price war and has to rely on selling advertisements?

　　Why do manufacturers keep playing new tricks in advertising? This has to start with the smart TV ecology.

　　It must be said that Huawei’s entry into the TV market can bring a new focus to the market. Since last year, the focus of TV market has only been price war. On July 29th, China Household Appliances Market Report for the First Half of 2019 showed that in the first half of 2019, the average retail price of most household appliances declined, with the color TV leading the way down by 11% year-on-year.

　　According to data from the industry data platform Aowei Cloud, in the first half of 2019, the average price of color TVs decreased by 9.4% year-on-year, but the market scale did not increase. In the first half of 2019, the retail volume of China color TV market was 22 million units, down 2.7% year-on-year, and the retail volume was 64 billion yuan, down 11.8% year-on-year.

　　Nanfang Daily reporter’s online and offline shopping mall survey found that 65-inch smart TV can be bought for 3,000 yuan, especially Internet brands such as Xiaomi, which can almost be said to have been challenging the price bottom line.

　　In this regard, some people in the industry directly told reporters that many brand TV manufacturers do not expect TV hardware itself to make money for a long time, and regard TV as a platform, which can be regarded as a big-screen mobile phone, advertisements brought by TV manufacturers, and advertisements of various content partners, that is, major video websites. The most important purpose is to "plug in". "TV is cheap, that’s because there are smart TVs and video websites that sell all kinds of advertisements to compensate for that profit."

　　A data may also support this point. The 2019 China Network Audiovisual Development Research Report shows that by the end of 2018, advertising revenue is still the main profit model of video websites, accounting for 47.1% in 2018.

　　However, the fact that the price of smart TV is low because of a large number of advertisements is not known to most consumers. The reporter investigated the sales behavior of shopping guides in several shopping malls and found that few salespeople would remind consumers of the fact that major domestic brands of smart TVs basically include startup advertisements and endless advertisements of video website partners. Even the brand TVs themselves remind consumers of startup advertisements, which is often inconspicuous. In contrast, the so-called low price, large screen and high resolution information of smart TV is the focus of sales promotion. This situation has further caused a gap in the experience of consumers immediately after they buy back their TVs.

　　Who will take care of advertisements that infringe on consumers’ rights and interests?

　　Just in July, the administrative punishment that a TV channel was stopped by the relevant departments for broadcasting advertisements in violation of regulations became the focus of hot discussion among netizens. In contrast, there are far fewer cases in which smart TV producers or video websites are severely punished because of the disorder and flooding of advertisements.

　　Isn’t there a corresponding legal and regulatory constraint on smart TV advertising? Of course not. Looking through the relevant laws and regulations, the reporter found that taking the startup advertisement of smart TV as an example, Article 44 of the Advertising Law stipulates that the use of the Internet to publish and send advertisements shall not affect the normal use of the network by users. Advertisements published in the form of pop-ups on Internet pages shall be marked with a closing sign to ensure one-click closing.

　　"Ensure one-click closing", the smart TV start-up advertisement uses the Internet to publish advertisements, but in the current products, consumers can’t close such advertisements with one click at all, which has violated the Advertising Law.

　　In addition to the Advertising Law, the Consumer Protection Law stipulates that consumers have the right to know the real situation of the goods they buy or use or the services they receive. However, many detailed introduction pages of smart TVs do not clearly indicate and emphasize the existence of startup advertisements and other related advertisements, but consumers actually have to watch advertisements, which violates consumers’ right to know.

　　Not to mention that many consumers find it difficult to avoid the harassment of advertisements after purchasing members. Starting from the protection of consumers’ rights and interests, a college student in Suzhou sued Aiqiyi because he still saw advertisements after purchasing Aiqiyi members. The court recently made a first-instance judgment on the case and ordered Aiqiyi Company to compensate 30 yuan, a consumer.

　　Relevant legal persons pointed out that according to Article 63 of the Advertising Law, those who violate Article 44 of this Law shall be ordered to make corrections, and advertisers shall be fined between 5,000 yuan and 30,000 yuan. Therefore, one of the effective ways to regulate TV start-up advertisements is to issue fines to illegal manufacturers according to law, including ordering them to make corrections and fines. The double superposition of smart TV advertisements and video website advertisements of smart TV partners has infringed on consumers’ interests. On this basis, many consumers have spent money to buy membership services, but the results have not been spared. At present, there are still few related law enforcement cases. At the moment when video consumption is highly developed, the strict regulation of this disorderly phenomenon needs the attention of relevant departments.

　　"Some regulations can start from the source. For example, the relevant approval departments improve the content standards of smart TV and video websites, and require that the TV be marked with or without advertisements when it is turned on in the relevant materials. If it is marked with advertisements, it must be marked with a close sign to ensure one-click closure. " The person said. (Nanfang Daily reporter Yao Wei Intern Su Xiankui Xu Yukun Coordinator: Cheng Peng)

Cultural public opinion No.023 ＂There is only one director left in the children’s film factory＂ is a false report. Where is the way out for children’s films？

　　　　China has never lacked excellent children’s films. What is lacking is channels.

　　　　"China has never lacked excellent children’s films, with an average of about 50 films produced each year." Although he is no longer the director of the Children’s Film Factory, Jiang Ping still pays great attention to children’s films. "China’s children’s films are not without their merits. Our films have won so many awards internationally, which moved foreign audiences to tears, but Chinese people seldom care. Every time "Young Zhen Chen" is shown on the movie channel, whether it is shown at night or during the day, the ratings are very high. The copyright of the cartoon "Legend of Rabbit Man" has been sold to more than 60 countries, and the box office of "looking for jackie chan" has reached 20 million, breaking the box office record of domestic children’s movies. This proves that as long as there is an output channel, someone will watch it. " When it comes to excellent children’s films, Jiang Ping is like a few treasures.

　　　　Why can’t I see children’s movies in the cinema? In this regard, Jiang Ping believes that the audience has not developed the habit of buying tickets to watch children’s films. "At present, the mainstream audience in cinemas is 18 to 38 years old, and these people can’t go to see children’s movies."

　　　　Children’s films are ignored, calling on the whole society to care about children’s films.

　　　　"In addition, parents and schools are also the main reasons. Parents are usually too busy to take their children to the movies. It’s hard to get to June 1 and take their children into the cinema. They often choose pure funny cartoons and rarely choose young inspirational films. " Jiang Ping pointed out, "Schools no longer take their children to the movies. Although the State Administration of Radio, Film and Television publishes articles every year to recommend excellent children’s movies to schools, schools are often reduced to a dead letter because of security factors and other considerations. If the cinema doesn’t make money, of course it won’t let go. "

　　　　The underlying reason, Jiang Ping believes, is that children’s films are ignored. "This is the responsibility of the whole nation. One of our children’s movies was released. The next day, the media saw only a manuscript the size of a stamp, while the next half of it was the news that an actress was pregnant! "

　　　　"It’s extremely difficult to make children’s movies!" Jiang Ping used three "extremes" to express his feelings about the difficulty of making children’s films. At the same time, he pointed out that as a children’s film worker, he should not complain about others, and should not shoddy children’s films, and shoot more excellent films. "I call on the whole society to care more about children’s movies, because caring about children’s movies is actually caring about their own children! "Jiang Ping cry.

　　　　All the focus of making children’s films should be on children’s needs.

　　　　The so-called children’s movies, in short, are movies made for children and suitable for children’s tastes. The audience of children’s films is undoubtedly children. Therefore, from scripts to actors, from shooting to distribution, all the focus should be on children’s needs.

　　　　A movie is like a dream, both in form and content, and the dream is conveyed to the audience, so that the audience can also become a member of the dream. This dream belongs not only to adults, but also to children. Many people’s love for movies began in childhood, and movies that can impress children must be movies that communicate with their hearts. The mission of children’s movies is to realize such communication and realize the possibility of dreaming for children.

　　　　The development of domestic children’s films has fallen into a "vicious circle" due to the dual reasons of itself and the environment.

　　　　With the accelerated commercialization of China’s films, the living environment of children’s films is becoming increasingly harsh. Without good market-oriented operation, the investment is small, the cost is low, the talents are scarce, and the distribution is weak. It is inevitable that the ideal box office income will not be obtained, and even the income will not be enough. Movies without the ability to make money are naturally not favored by the market, and the bleak living situation can be imagined. On the other hand, the content is dull, boring and unimaginative, which is out of touch with the real life of children … This series of criticisms also reflects that domestic children’s films have a lot of defects in production techniques and script content, which is doomed to be gradually abandoned by the audience and the market. It should be said that it is the dual reasons of itself and the environment that make the development of domestic children’s films fall into a "vicious circle".

　　　　In the traditional concept, children’s films should bear the responsibilities of ideological education, personality cultivation, artistic edification, aesthetic education and inspirational innovation. Indeed, children’s films must be responsible for children’s growth, and children’s film creators should uphold their artistic conscience and not "teach bad" the next generation. However, the role of education is important, but it cannot weaken or even ignore the entertainment function of children’s movies. Some scholars have criticized that most domestic children’s films are too "preaching" and far from children’s interests. "Not only children can’t watch it, but even parents feel ugly and even disgusted. The production of children’s films must look at and think about problems from children’s thinking, and the content of film performance should be based on children’s perspective. When children see the world in their eyes from movies, they can really resonate. "