Press conference video
At 10: 00 on June 25, 2023, the Information Office of the Provincial Government held a press conference of the 2023 Henan Cultural Tourism and Creative Development Conference.
Release content:Introduce and interpret the specific situation of the 2023 Henan Cultural Tourism and Creative Development Conference, and answer questions from reporters.
Published by:
Party Secretary and Director of Huang Dongsheng Provincial Department of Culture and Tourism
Deputy Secretary of Luoyang Municipal Committee of Xu Yixian and Mayor of Municipal People’s Government.
Zhou Yaoxia, Member of the Party Group and Deputy Director of the Provincial Department of Culture and Tourism
Deputy Mayor of Luoyang Municipal People’s Government of Ren Lijun
Moderator:
Deputy Director of Propaganda Department of Pingping Provincial Party Committee and Director of Information Office of Provincial Government
Ping Ping, Deputy Director of Propaganda Department of Provincial Party Committee and Director of Information Office of Provincial Government
Ladies and gentlemen, friends from the media,
Good morning everyone! Welcome to the press conference held by the Information Office of Henan Provincial People’s Government.
Report to the 20th CPC National Congress of the Communist Party of China pointed out that it is necessary to adhere to the principle of "molding tourism with literature" and "displaying literature with tourism" to promote the deep integration and development of culture and tourism. The provincial party committee and the provincial government attach great importance to the high-quality development of culture and tourism, and set the integration strategy of culture, tourism and culture as one of the "Top Ten Strategies" to promote the creation of culture, tourism and culture as a pillar. In order to further promote the in-depth implementation of the integration strategy of cultural tourism and cultural innovation, and accelerate the construction of a strong cultural tourism province, with the approval of the provincial party Committee and the provincial government, the 2023 provincial cultural tourism and cultural innovation development conference will be held in Luoyang. Today, we are very pleased to invite the responsible comrades from the Provincial Department of Culture and Tourism and Luoyang City to attend, introduce the overall situation and preparation progress of the 2023 provincial conference on cultural tourism and cultural innovation, and answer the media’s concerns.
First of all, let me introduce the publisher who attended today’s press conference:
Mr. Huang Dongsheng, Party Secretary and Director of Provincial Department of Culture and Tourism;
Mr. Xu Yixian, Deputy Secretary of Luoyang Municipal Committee and Mayor of the Municipal People’s Government;
Ms. Zhou Yaoxia, member of the Party Group and Deputy Director of the Provincial Department of Culture and Tourism;
Ms. Ren Lijun, Vice Mayor of Luoyang Municipal People’s Government.
Next, please ask Mr. Huang Dongsheng to introduce the situation of the 2023 Provincial Cultural Tourism and Creative Development Conference.
Huang Dongsheng, Party Secretary and Director of Provincial Department of Culture and Tourism.
Dear media friends:
Good morning everyone! Every event in the Central Plains welcomes guests at home. I am very happy to meet you here and communicate with you on the upcoming 2023 provincial conference on cultural tourism and cultural innovation. According to the arrangement of the meeting, below, I will briefly introduce the relevant situation of the provincial cultural tourism and cultural innovation development conference.
I. About the General Situation of the Conference
Holding the provincial cultural tourism and cultural innovation development conference is a concrete action for the provincial party committee and the provincial government to study and implement the important exposition of the Supreme Leader General Secretary on culture and tourism and the spirit of his important speech when inspecting Henan, and it is also an important measure to promote the high-quality development of culture and tourism and accelerate the construction of a strong cultural tourism province.
The name of this conference is "2023 Provincial Cultural Tourism and Creative Development Conference", the time is at the end of June, and the place is in Luoyang. The theme is "Walking in Henan and Understanding China", and the form is "working meeting+field observation+industrial investment+attracting customers into Henan+publicity and promotion+supporting activities".
There are four main purposes of the meeting: first, to promote the in-depth implementation of the strategy of cultural tourism and cultural innovation; The second is to call the brand "Walking in Henan and Reading China"; The third is to boost culture and tourism consumption; The fourth is to unite the efforts to build a strong cultural tourism province.
Second, about the characteristics of the conference
The provincial party committee and government attached great importance to this meeting, and provincial leaders held several special studies on the meeting, emphasizing the need to focus on the theme of the meeting, innovate the meeting form, enrich the content of activities, reflect various formats, and ensure the meeting to achieve tangible results. We will work with the Propaganda Department of the Provincial Party Committee and Luoyang City to prepare for the meeting, which mainly has the following characteristics:
(a) the specification is higher and the scale is larger. The conference will be held in the name of the provincial party committee and the provincial government. Lou Yangsheng, secretary of the provincial party committee, and Wang Kai, governor of the province, will attend and speak at the conference. Relevant provincial leaders, leading group members of the provincial cultural tourism province and some provincial-level units are mainly responsible comrades, party (industrial) committees and government responsible comrades of cities under the jurisdiction of provinces, Jiyuan demonstration zone and airport area, party committees of counties (cities, districts) are mainly responsible comrades, and representatives of some financial institutions and cultural tourism enterprises in the province attend the meeting. The conference also invited guests from the Ministry of Culture and Tourism, the World Tourism Organization and related institutions, cultural and tourism departments of provinces (autonomous regions and municipalities directly under the Central Government), domestic cultural tourism head enterprises and key travel agents, airlines, well-known OTA platform enterprises, central and some domestic and foreign media, cultural tourism creators and travel network celebrities to attend, with the participation scale of about 450 people. Especially in this meeting, the main responsible comrades of the party committees of cities and counties (cities, districts) under the jurisdiction of various provinces attended the meeting, which is conducive to further unifying ideological understanding and promoting the integrated development of cultural tourism.
(2) Highlight the theme and make the brand famous. The conference focused on the brand of "Walking in Henan and Reading China" and planned the "Six Ones" campaign. First, the provincial leaders will give a keynote speech on the brand of "Walking in Henan and Reading China"; The second is to launch the brand propaganda film "Walking in Henan and Reading China"; The third is to launch the theme tour route of "Walking in Henan and Reading China"; The fourth is to invite the central and news media inside and outside the province to focus on coverage; The fifth is the multi-angle interpretation of famous organizational culture experts and online celebrity talent; Sixth, hold activities such as "Exploring the Summer Capital and Interpreting the Earliest China" to further tell the story of the Yellow River and polish the brand of "Walking in Henan and Reading China".
(3) Rich in content and coordinated by the whole province. In addition to arranging working meetings, on-the-spot observation and route inspection, this conference plans to carry out a series of theme activities based on cultivating the integration of cultural tourism, cultural innovation, developing new industries and new formats, and promoting the consumption of zhen wen tourism, mainly including the cultural tourism season of "Walking in Henan, Understanding China" and the launching ceremony of the fifth global conference of cultural tourism creators, "Millions of students travel to Henan", "Good Life Camping Season", "Chinese Nishang Hanfu Show" and "Cultural tourism at 8 o’clock in the evening in the ancient capital". Especially in view of the characteristics of summer tourism, the cities under the jurisdiction of all provinces, Jiyuan Demonstration Zone and the airport area will jointly carry out the cultural tourism season activities of "Walking in Henan and Understanding China", and launch summer line products such as camping, night tours, summer recreation and health care, and hold music festivals, food festivals and other promotional activities by introducing policies and measures such as reducing or exempting tickets and issuing coupons for cultural tourism, so as to continuously enliven the cultural tourism market and stimulate cultural tourism consumption.
(4) Building platforms and landing projects. In the early stage of the conference, together with the Provincial Development and Reform Commission and the Provincial Department of Commerce, we organized local cultural and tourism departments and related departments, adhered to the combination of "please come in" and "go out", actively carried out investment promotion of cultural and tourism projects, and reached a number of cooperation intentions. This meeting arranged the signing of the project, mainly in two aspects. One is the signing of the cultural tourism industry project. Up to now, 41 key cultural tourism projects have been sorted out with a total investment of 52.56 billion yuan; 21 major projects were selected for on-site signing, with a total investment of 36.58 billion yuan. These projects include cultural projects such as the digital development of cultural relics and the construction of cultural and creative parks, as well as tourism projects such as the construction of tourist resorts and the construction of tourist hotels and homestays. They include traditional business projects such as the development of tourist attractions and the construction of cultural and business complexes, as well as new business projects such as the Meta-Cosmic Base and immersive performing arts, which fully reflect the characteristics and trends of cultural tourism development in our province. The second is to sign a contract for attracting customers into Henan. Mainly, the cultural tourism departments of our province, cultural tourism enterprises and head travellers, well-known OTA platforms, and cultural tourism departments of key tourist destinations signed agreements to attract tourists into Henan, and continued to expand the tourist market outside the province.
(five) the formation mechanism, long-term promotion. This conference will issue a series of policy documents, such as Several Policies and Measures on Implementing the Integration Strategy of Culture, Tourism, Culture and Innovation to Promote the High-quality Development of Cultural Industry, Interim Measures for the Bid for the Development Conference of Culture, Tourism and Innovation in Henan Province, and Three-year Action Plan for Rural Recreation and Tourism in Henan Province, which will surely promote the integration strategy of culture, tourism and innovation in depth. This year’s conference was held in Luoyang, mainly based on Luoyang’s working ideas of "subversive creativity, immersive experience, young consumption and mobile communication" in recent years, which promoted the new cultural tourism industry and achieved remarkable results. From next year, the conference will be held once a year, and one city and all localities will be qualified to host the conference through competition, so as to achieve the goal of "running the conference well and bringing a city to life".
Comrades, in order to run this conference well at a high level, Luoyang City has taken the lead in setting up a special work class and actively promoting various preparatory work. Here, I would like to express my respect and condolences. The high-quality development of Henan culture and tourism can not be separated from the concern and support of the news media. In recent years, news media friends have done a lot of work in promoting Henan cultural tourism and achieved remarkable results. In particular, Henan Radio and Television Station undertook the launching ceremony of this conference and the production of related promotional videos. Here, on behalf of the Provincial Department of Culture and Tourism, I would also like to express my heartfelt thanks to you!
Prosperity meets the grand occasion, hand in hand to the future. Sincerely welcome guests and friends from all directions to "hometown Henan" to share the magnificent scenery of the Central Plains and talk about a bright future. Thank you!
Ping Ping, Deputy Director of Propaganda Department of Provincial Party Committee and Director of Information Office of Provincial Government
Thank you, Director Huang, for your release! Next, please ask Mr. Xu Yixian to introduce the preparations for the 2023 provincial conference on cultural tourism and cultural innovation.
Xu Yixian, Deputy Secretary of Luoyang Municipal Committee and Mayor of Municipal People’s Government.
Distinguished guests and friends from the media,
Good morning everyone! The 2023 Henan Cultural Tourism and Creative Development Conference is a "Henan Action" to thoroughly study and implement the spirit of the important speech made by the Supreme Leader General Secretary to inspect Henan and build the modern civilization of the Chinese nation. It is also a major measure taken by the provincial party committee and the provincial government to build a strong cultural tourism province, and it is also a major opportunity for Luoyang to implement the instructions of the provincial party committee on "Cultural Tourism and Creative Pillar". First of all, on behalf of the Luoyang Municipal Party Committee and Municipal Government and more than 7 million Luoyang people, I would like to express my heartfelt thanks to the provincial party committee, the provincial government, the propaganda department of the provincial party committee, the provincial department of culture and tourism and friends from all walks of life! I would like to extend a warm welcome to all media friends who participated in the conference!
Next, I will introduce the progress of the preparations for the conference from five aspects.
First, the "whole process" is efficiently coordinated to create a "wonderful, fresh and simple" cultural and tourism event.
The theme of this conference is clear-cut, with far-reaching ideas, novel activities and rich connotations. Under the strong leadership of the provincial party committee and the provincial government, and under the careful guidance of provincial units such as the Propaganda Department of the provincial party committee and the Provincial Cultural Tourism Department, Luoyang has made great efforts to organize the conference with high quality and efficiency. At present, all the preparatory work is basically ready, and the ancient capital Luoyang is dressed up and welcomes guests from all directions. The first is to promote the polymerization force at a high level. We regard the preparation of the conference as the top priority of our current work, and have built a "1+8" command system that runs from top to bottom, is coordinated and operates efficiently (a leading group for the preparation of the Luoyang Cultural Tourism and Creative Development Conference in the whole province, including eight working groups, including comprehensive coordination, written materials, logistics support, on-site observation, environmental improvement, security and stability, publicity and reporting, and supporting activities). Comrade Jiang Ling, secretary of the municipal party committee, and I are the co-leaders, coordinating research and supporting activities. Eight special classes are responsible for the division of labor, 15 counties and districts, more than 50 organs, enterprises and institutions work together, and all sectors of society participate extensively, forming a working pattern of "the whole people welcome the grand event, fully publicize the grand event, and fully serve the grand event". The second is to implement it in a comprehensive closed loop. The conference arranged five sections, such as field observation, launching ceremony, signing ceremony, working meeting and supporting theme activities. We adhered to hierarchical classification, "one special class, one account, one activity, one plan and one unit, one list", formulated a general work plan, refined eight special plans such as meeting and publicity, and formed a chain of responsibilities that was compacted and interlocked at different levels to ensure that all preparatory work was fully covered, without omission and without interruption.The third is to strive for perfection and pay attention to details. We carefully selected the venue, arranged the venue, and made overall arrangements for guest invitation and project selection to ensure the efficient and orderly meeting. At the same time, organize field observation activities at a high level. In the urban area, we will focus on new formats such as script entertainment and study tour, and in the county area, we will focus on new scenes of cultural tourism consumption and new modes of rural tourism, and optimize the details of the process, so that everyone can better experience the development achievements of Luoyang "New Cultural Tourism" in an immersive way.
Second, the "all elements" are integrated and innovated to enhance the brand system of "Walking in Henan and Reading China"
General Secretary of the Supreme Leader pointed out that "it is impossible to understand ancient China, modern China, and future China without understanding China from its long-standing historical continuity". Luoyang is a city where food, clothing, housing and transportation are all cultures, and people’s lives are all courtesy. We dig deep into historical and cultural resources, highlight "subversive creativity, immersive experience, young consumption and mobile communication", and make great efforts in protecting inheritance and activating innovation, so that "walking in Henan and understanding China" can be seen and felt. The first is to shape the "new landmark" of cultural heritage. Luoyang has three world cultural heritages and six wonders of "Five Capitals Meeting Luo", which are rare in the world. There are countless treasures everywhere. Reaching out and touching is the Spring and Autumn Culture, and stepping on two feet is the Qin Brick and Hanwa. We fully implement the policy of cultural relics work in the new era, actively integrate into major projects such as the exploration of Chinese civilization and the "Archaeological China", and plan to build an archaeological research center for Xia and Shang civilizations. We will hold the theme activity of "Exploring the Summer Capital and Interpreting the Earliest China" in Erlitou Xiadu Ruins Museum, and do a good job in the research and interpretation of the origin of Chinese civilization. We have accelerated the construction of a number of major projects, such as the Han and Wei Ancient City Ruins Museum, the 3.0 version of Luoyang City National Ruins Park in Sui and Tang Dynasties, and the Twelve Square in Tianjie, so that more cultural heritages can be used from "protection" to "living" and "fire", forming a three-dimensional exhibition system of "museum+world heritage+national cultural park" and reappearing the grandeur of "Millennium ancient capital and holy city of China" The second is to show the "new format" of fashion. Adhere to innovation-led and creativity-driven,Seize the new outlet of cultural tourism and develop a new format of cultural tourism. Launched an immersive script experience in scenic spots such as yingtianmen, and implemented new gameplay such as punching cards and redemption of points; The first Dongneng Devil Fitness Park in the province will be built, and special cultural and sports products such as e-sports events, trendy entertainment, health education and training will be launched. The script entertainment industrial park (Dahehui) and the 5G+XR Yuan Universe Industrial Park, which were observed this time, gathered all kinds of novel and cool experience products and became the favorite punching places and assembly places for young people. The third is to launch a "new scene" of immersive experience. We dig deep into Chinese excellent traditional culture, promote creative transformation and innovative development, and create new scenes such as Hanfu experience and wonderful tour of museums. We can wear Hanfu, stay in ancient tombs, visit canals, spend the night with national treasures and have a dialogue with history. This conference will hold the "Chinese Dress and Hanfu Show" in the ancient city of Luoyi. Everyone can wear a Hanfu dress, take a trip to the ancient streets and lanes, see the Millennium and dream back to the prosperous Tang Dynasty. We will also hold a research activity of "Millions of Students Tour Henan" in the research camp of "Oriental Museum Capital", and launch a series of excellent routes such as China Kung Fu, classic poems and non-legacy folk customs, so that more students can get close to nature, understand history and feel culture. The fourth is to build a "new platform" for exchanges and cooperation. This conference is an important platform for promoting Henan cultural tourism, attracting investment and implementing "attracting tourists to Henan". Key cultural tourism enterprises, industrial investors and brand operators will be invited to visit and observe in Luoyang, and a signing ceremony for major cultural tourism projects will be held. We have carefully launched a number of major contracted projects such as Fangte Huaxia Historical Civilization Inheritance and Innovation Industrial Park.Comprehensively enhance the core competitiveness of the cultural tourism industry. Here, we sincerely welcome people of insight to invest in Luoyang, share great opportunities and create a bright future together.
Third, the "city-wide" improves the quality environment and highlights the beautiful image of "reflecting the past and the present, poetry and distance"
We insist on promoting construction with the meeting, comprehensively improving the functional quality, continuously optimizing the living environment, and welcoming the grand event with a beautiful city image. First, deep excavation and reuse. Relying on the protection of the ruins of the five major capitals, we will comprehensively promote the construction of key projects for the integration of cultural tourism, and yingtianmen, Jiuzhou Pool and Paradise Mingtang will become new landmarks for cultural tourism and punch cards for online celebrity. The magnificent "seven-day building" was restored quickly (Paradise, Tiangong, Tianmen, Tian Shu, Tianqiao, Tianjie and Tianque, which were designed according to the Big Dipper), and the spectacular central axis of the capital took shape. We have made great efforts to build the "Oriental Museum Capital", and built 102 museums with their own characteristics. More than 600,000 pieces of cultural relics in the collection are eye-catching, so that more people can come to this city and fall in love with it for a museum. We will also hold the "Yellow River Ceremony" theme exhibition of cultural and creative products and non-legacy projects in the whole province, with a dazzling array of cultural and creative products such as tricolor art and peony porcelain, fully demonstrating the unique charm of "Natural History in the Central Plains and Luoyang as the Art Capital". The second is micro-transformation and fine improvement. Vigorously promote the organic renewal of the city, and implement a large number of key projects around the "two constructions and three transformations" to promote facade beautification, landscape lighting, water purification and ecological greening, so that tourists can feel the charm of modern cities, the beauty of mountains and rivers, and the joy of being livable and suitable for business. Enhance the composite function of the convention and exhibition center and create an urban cultural living room with international quality and local characteristics. High-quality planning and construction of urban balconies, and construction of a functional, fashionable and modern urban viewing platform. The third is to gather popularity and increase vitality. Focusing on building a youth-friendly city,Vigorously develop "night consumption" such as night travel, night entertainment and night shopping, and actively cultivate new formats such as recreational vacation, romantic camping and mountain cross-country to stimulate fashion consumption and add color to a better life. We will hold the launching ceremony of the "Eight o’clock at night in the ancient capital" cultural tourism consumption season in Guangzhou Market Pedestrian Street, and launch a number of night cultural tourism consumption scenes, such as Luoyi Ancient City and Old Town Cross Street, to create a characteristic block with bursting popularity, activate the night economy, and rise to fireworks.
Fourth, "all-round" momentum to create a strong atmosphere of "hot out of the circle, a grand event together"
We innovate marketing methods, coordinate online and offline, inside and outside the city, and government enterprises, highlight interactive communication, unite publicity efforts, and strive to change "flow" into "reserve" and "online celebrity" into "long red". One is on-line and on-line resonance with the same frequency. Strengthen cooperation with the network platform, invite online travel experts to promote online, amplify the drainage effect of the Internet, and hold a series of promotional activities of "Walking in Henan, Reading China" into universities, communities and enterprises, constantly detonating new hot spots of travel. Second, the city and the city are advancing simultaneously. Aiming at the domestic key tourist markets, we will hold cultural tourism promotion and high-speed rail tour in Guangdong-Hong Kong-Macao Greater Bay Area, Yangtze River Delta, Beijing-Tianjin-Hebei and other regions, and do a good job in the publicity of high-speed intersections, subway lines and observation points in the city, so as to warm up the momentum in all directions. Third, the linkage between government and enterprises will work in the same direction. Join hands with iQiyi to implement the Luoyang IP linkage plan and build the first city IP "Luoyang Universe" in China. Deepen cooperation with the short video platform of the head, hold the Tik Tok Global Literary Travel Creator Conference, and rely on the super literary travel IP of Sui and Tang Dynasties, Longmen and Peony to continuously enhance the popularity, attention and reputation of the conference.
Five, "full chain" service guarantee, to provide "warm and comfortable, feel at home" satisfaction experience.
We adhere to high standards and high quality, do a good job in logistics support, and strive to make every guest and tourist come on an impulse and return with satisfaction. First, the accommodation arrangements are intimate. Screening boutique hotels, preparing special catering, "one-on-one" full docking and "point-to-point" thoughtful service. We vigorously develop new products such as characteristic homestays, youth hostels and RV camps to meet diversified and personalized accommodation needs. We also have countless local cuisines, such as Luoyang water banquet, royal banquet, Du Kang fine wine and Millennium fine wine, and there is always one to conquer you. Second, the traffic organization is smooth. Integrate traffic resources, scientifically set up stations, extend running time, make plans and accurately dispatch, and promote efficient connection of airports, railways, subways, highways and other ways to ensure orderly and convenient travel. Third, the security guarantee is strong. Firmly adhere to the concept of "safety first, prevention in case of emergency, consistency", refine the emergency plan, equip with sufficient emergency forces, do a good job in emergency drills, and comprehensively strengthen various security guarantees such as power supply, food, medical care and communication, so as to escort the conference to a complete success.
The new literary brigade is surging in Luoyang, and the grand strategy is surging in the Central Plains. We will take this conference as an opportunity, continue to thoroughly study and implement the spirit of the important speech delivered by the Supreme Leader General Secretary at the forum on cultural inheritance and development, focus on the important requirements of "creating a pillar of cultural tourism", set a high benchmark, learn from others’ strengths, be firm in self-confidence, be upright and innovative, and strive to create a better cultural protection model, better cultural innovation products, brighter cultural landmarks and stronger cultural tourism brands, so as to contribute to the goal of strengthening cultural tourism and building the modern civilization of the Chinese nation.
Finally, I want to end my publication with three ancient poems: the first sentence, if you ask about ancient and modern cultural tourism, please come and see Luoyang city. The second sentence, the fusion of literature and travel is a new song, which is scattered into the spring breeze in Los Angeles. In the third sentence, relatives and friends in Luoyang are looking forward to it, and Bing Xin is waiting for you!
Thank you!
Ping Ping, Deputy Director of Propaganda Department of Provincial Party Committee and Director of Information Office of Provincial Government
Thank you for the release of Mayor Xu! Next, welcome all journalists and friends to ask questions about the relevant content of this press conference. As a rule, please inform the news media you represent before asking questions.
People’s Daily People’s Daily reporter
The 11th Party Congress of Henan Province proposed to promote the prosperity of culture, enhance the soft power of development, and promote the integration strategy of culture, tourism, culture and creation as one of the "Top Ten Strategies" of the provincial party committee. Excuse me, in recent years, what specific measures has Henan taken to implement the integration strategy of cultural tourism and cultural innovation? What achievements and experiences have you achieved? Thank you.
Huang Dongsheng, Party Secretary and Director of Provincial Department of Culture and Tourism.
Thank you for your concern about the development of cultural tourism. General secretary of the supreme leader is atPartyReport to the 20th CPC National Congress pointed out that "we should persist in molding tourism with literature and displaying literature with tourism, and promote the deep integration of culture and tourism", which raised the integration of literature and tourism to a new height. In 2021, the 11th Provincial Party Congress took the integration strategy of cultural tourism, cultural innovation as one of the "Top Ten Strategies", and proposed to build the brand system of "Walking in Henan and Understanding China" and cultivate the cultural tourism and cultural innovation industry into a pillar industry. We conscientiously implement the decision-making arrangements of the CPC Central Committee, the State Council, the provincial party committee and the provincial government, strengthen our cultural self-confidence, enhance our historical consciousness, adhere to the principle of "molding tourism with literature, displaying literature with tourism", innovate and create, activate, transform and optimize, and continue to promote Henan’s cultural tourism work to make new achievements.
First, establish a brand of "Walking in Henan and Reading China". The implementation plan of "Walking in Henan and Understanding China" brand building was introduced, and the "road map" for brand building was drawn. Carefully plan 16 theme cultural tourism routes, such as the origin of civilization and the root-seeking of surnames, and build a place of origin, demonstration and experience of Chinese civilization. Adhere to creativity-driven, aesthetic guidance, art lighting, and technology empowerment, hold the "Walk in Henan and Read China" Meta-Universe Creator Competition, and implement the digital exhibition project of "Walk in Henan and Read China". Innovative historical and cultural resources of the times, "China Festival" series of programs broadcast far and wide at home and abroad.
Second, there has been a breakthrough in the source exploration project of Chinese civilization. General Secretary of Supreme Leader specially sent a congratulatory letter to the centenary conference of Yangshao cultural discovery and the birth of modern archaeology in China. The ancient country of Heluo demonstrated the representativeness and influence of Heluo region in the golden stage of the origin of Chinese civilization around 5300, and filled the key materials of the key period and key areas of the origin of Chinese civilization. Many important new discoveries have been made in Erlitou site, which fills the gaps in the layout of the capital city and handicraft archaeology. New progress has been made in the archaeology of Yin Ruins and the study of Oracle Bone Inscriptions, revealing the glorious Yin and Shang Dynasties in the early development stage of Chinese civilization. The total number of listings and projects of the National Archaeological Sites Park in our province reached 17, 14 archaeological projects were selected as "Top 100 Archaeological Discoveries in China in a Hundred Years", and 53 archaeological projects were selected as the top 10 new archaeological discoveries in the country, ranking first in the country.
Third, the construction of international tourist destinations has achieved results. Complete the "Henan Yellow River Cultural Protection, Inheritance and Promotion Plan" to build a world-class Yellow River cultural tourism belt. More than 700 kilometers of complex ecological and cultural tourism corridors along the Yellow River in the province have begun to take shape. In-depth creation of the brand system of "Understanding China from Henan" for inbound tourism, the World Conference on Research Tourism was successfully held. The provincial cultural tourism investment group was established and operated, and Yinji Wenlv, Jianye Wenlv and Luoyang Wenlv entered the "Top 100 Brand Influence List of National Wenlv Group". Zhengzhou Zhongmou and Xinmi Wenlv districts have begun to show the effect of scale agglomeration, Kaifeng has built a high-level highland for Song Wenhua’s protection and inheritance, and a series of characteristic blocks such as Luoyang Tianjie and Luoyi Ancient City have continued to become popular.
The fourth is the acceleration of rural recreational tourism. High-standard rural tourism development planning for Taihang Mountain, Funiu Mountain and Dabie Mountain. Vigorously promote the integration of transportation and tourism, and plan to build a tourist road of about 16,600 kilometers. It took the lead in introducing local standards for rural recreational tourism in China, selected 391 demonstration villages for rural recreational tourism, and awarded 320 million yuan to the first batch of 40 villages that were successfully established. The Ministry of Culture and Tourism took the lead in launching the pilot system of "cultural products Commissioner" in our province, and the "Henan sample" of cultural empowerment rural revitalization was promoted throughout the country. Our province has been listed as one of the five pilot provinces of "Non-legacy Helps Rural Revitalization" by launching the youth rural construction action of "Non-legacy Lightens Hometown Henan". We will continue to promote "homestays going from county to village", and build five homestay clusters such as "Hongqi Canal Family", and build and operate 758 boutique homestays.
Fifth, the consumption of cultural tourism is strongly driven. Strive for the economy and fight for the red all year round. Since the beginning of this year, we have seized the golden period of the recovery and development of the cultural tourism industry, introduced a series of policies and measures to promote consumption by cultural tourism, implemented the plan of "attracting customers into Henan", and held special publicity and promotion activities online and offline. This year’s "May 1" holiday, the province received a total of 55.18 million tourists, an increase of 21.3% over 2019; Tourism revenue was 31.01 billion yuan, an increase of 7.69% compared with 2019. The just-past "Dragon Boat Festival" holiday received 12.663 million tourists, an increase of 34.1% over 2019; Tourism revenue was 5.55 billion yuan, an increase of 23.1% compared with 2019. The "blowout" data growth highlights people’s eager yearning for a better life, and also puts forward new requirements for the deep integration and development of cultural tourism.
In the next step, guided by the spirit of the important speech delivered by the Supreme Leader General Secretary at the forum on cultural heritage and development, and in accordance with the overall arrangement of the provincial conference on cultural tourism and cultural innovation, we will thoroughly implement the strategy of cultural tourism and cultural innovation integration, focus on shaping the brand system of "Walking in Henan and Understanding China", give full play to the pulling effect of cultural tourism consumption on economic growth, and accelerate the construction of an innovation center for Chinese cultural heritage and a world cultural tourist attraction. thank you
Economic Daily reporter
We understand that the cultural tourism season of "Walking in Henan and Understanding China" is an important content of this conference, and a series of promotional policies for huiyou will be launched. Please tell us something about the cultural tourism season. Thank you.
Zhou Yaoxia, member of the Party Group and Deputy Director of the Provincial Department of Culture and Tourism
Thank you for your question. The cultural tourism industry is the main force and battlefield to stimulate consumption and promote economy. In order to further stimulate the consumption potential of cultural tourism, better meet the people’s needs for culture and tourism, promote the whole people to share the high-quality development achievements of cultural tourism, and promote the economic development of the province, around this conference, the Provincial Department of Culture and Tourism planned the cultural tourism season of "Walking in Henan and Understanding China", which started at the end of June and lasted for seven, eight and nine months. Linking the province to launch 100 policies of rewarding tourists, organizing and implementing thousands of cultural tourism activities to promote consumption, launching key cultural tourism products and boutique tourism routes, and linking multiple cities to attract tourists to Henan, continuing the strong momentum of accelerated recovery of the cultural tourism market in the first half of the year, seizing the opportunity of "summer file" and handing over more eye-catching "transcripts" of Henan cultural tourism.
First, the policy of 100 awards and subsidies enhances the confidence of market participants
Lay a good combination of policies to help consumption. Deepen the implementation of the "Several Policies and Measures to Further Promote Cultural and Tourism Consumption" issued by our province, further guide the municipalities under the jurisdiction of the provinces to issue 100 supporting policies and measures, and come up with "real money and silver" to fully promote the main body of the cultural tourism market to restore confidence. The focus includes three categories. First, increase incentives for tourism enterprises to organize special trains and charter flights. The province’s subsidies for tourism enterprises to "attract tourists into Henan" totaled more than 60 million yuan. For example, Jiaozuo City has introduced a financial subsidy policy for organizing special trains, charter flights, buses, go on road trip, Zhou Bianyou and inbound tours, with a maximum of 60,000 yuan per item; Sanmenxia City’s annual cumulative awards to travel agencies, go on road trip, and research and tourism institutions will be as high as 16 million yuan, and Kaifeng and Nanyang have also introduced a series of awards and compensation policies; The second is to support the creation of a new format for cultural tourism. The province issued 30 online celebrity punch-in points, created a new scene to promote 100 cultural tourism consumption, and rewarded those who were rated as provincial cultural tourism consumption demonstration counties (cities, districts). Zhengzhou City will give one-time awards of 1 million yuan and 500,000 yuan to the districts and counties that have successfully established national and provincial night travel consumption clusters. Luoyang plans to introduce a number of policies to support the high-quality development of new cultural tourism, support live performances, non-legacy performances and food festivals, etc. Zhumadian will give 1-2 million yuan to create tourist resorts, tourist performances and night tours; The third is to issue nearly 100 million yuan of travel coupons. More than 10 cities in the province actively raise financial funds, and further increase the consumption of Huimin by implementing preferential measures such as subsidies for cultural tourism and ticket reduction and exemption.For example, Zhengzhou will issue 20 million yuan of travel coupons in batches from June to August, Luoyang will provide 12 million yuan of travel subsidies, and Anyang plans to issue 10 million yuan; Xuchang City will issue 10.5 million yuan, Xinyang City plans to issue 8 million yuan in batches, Luohe will issue 20.5 million yuan of Huimin vouchers, and Hebi and Sanmenxia will issue 5 million yuan in key tourist markets outside the province. The issuance of these coupons will effectively promote tourists to spend money in Henan.
Second, thousands of special events continued to increase market enthusiasm.
Characteristic festivals are an important platform and carrier for the people to enjoy the beautiful life of cultural tourism. Hold a series of festival activities, so that tourists can better experience the cultural connotation and tourism charm of "Walking in Henan and Understanding China". The Provincial Department of Culture and Tourism co-ordinates the launch of a series of activities in the whole province, such as the camping season for a better life, the hometown of Henan Baicheng Qianwei Food Season, the exhibition season of 100 museums, the art lighting performance season, the South Henan Tourism Fair and the National Red Tourism Promotion Week. Guided the cities under the provincial jurisdiction to plan and launch six categories of cultural tourism consumption activities, including summer vacation, recreation, camping, night tour, performing arts and food, with 863 large-scale activities. Such as "Drunk Night in Zhengzhou", Luoyang "Eight o’clock at night in the ancient capital", Kaifeng "City that Never Sleeps in the Great Song Dynasty", "Energetic Night in Jiaozuo" and "Night in Xuchang and Yue in the Three Kingdoms"; Summer activities such as cool summer vacation season of Funiu Mountain in Luoyang, summer vacation season of South Taihang Mountain in Xinxiang and summer life season of Jigong Mountain in Xinyang; Kaifeng Research Expo, Zhoukou Lotus Festival, Anyang air sports Cultural Tourism Festival, Jiaozuo International Tai Ji Chuan Competition, Puyang Acrobatic Summer Happy Season and other special festivals. In addition, a large number of activities such as punching cards, music performances, food and leisure will be launched in key A-level scenic spots. In the next few months, there will be activities every month, wonderful weeks and scenes every day in the province, which will make the summer in Henan in 2023 full of charm, and tourists inside and outside the province will linger.
Three, twenty cities linkage promotion strongly attract customers into Henan.
Multi-measures and multi-angles to attract tourists from other provinces to experience the theme tour route of "Walking in Henan and Understanding China". Integrate the province’s cultural tourism resources and enrich the supply of cultural tourism products. Nine theme tourist routes, including the origin of civilization, the rejuvenation of ancient capital, the experience of kung fu, the roots of hometown, etc., make "Walking in Henan to understand China" perceptible, tangible and more concrete, and 10 summer tourist theme routes, such as a cool summer trip and a self-driving high-speed trip in the cloud, fully meet the consumption needs of different groups. The second is to strengthen cooperation and broaden the tourist market. Carry out 20-city linkage promotion in key domestic tourist markets, publicize the brand of "Walking in Henan and Understanding China", and hold air tourism product promotion activities in Guangzhou, Shenzhen and Zhuhai for Guangdong-Hong Kong-Macao Greater Bay Area tourist markets; For the Yangtze River Delta region, Henan Cultural Tourism Promotion Month was held in Shanghai and Hangzhou; In view of Beijing-Tianjin-Hebei, carry out the activity of traveling to Henan by high-speed rail; In view of the tourist markets around Shandong, Jiangsu, Hubei, Shaanxi and Shanxi, we will organize activities such as mutual exchange of millions of tourists and joint tours of scenic spots to further attract more tourists from outside the province and abroad to visit their hometown of Henan.
We are determined and confident that under the leadership of the provincial party committee and the provincial government, we will play a "combination boxing" to benefit the people and enterprises, promote the enjoyment of cultural tourism development achievements, and make the cultural tourism market more prosperous, and continue to contribute to the economic development of our province with high-quality services and high-quality products! thank you
Henan Daily reporter
We are concerned that Luoyang’s cultural tourism has developed rapidly in recent years, and it has become a "online celebrity" cultural tourism destination for young people to punch in. As the largest and highest-standard cultural tourism industry conference in the province in recent years, what are the reasons and considerations for choosing to hold it in Luoyang? Thank you.
Huang Dongsheng, Party Secretary and Director of Provincial Department of Culture and Tourism.
Thank you for your question. Your question is very good. As you said, Luoyang cultural tourism has developed rapidly and the heat continues to rise. After the test of this year’s "May 1" Golden Week and "Dragon Boat Festival" holiday, it can be said that it has become one of the "top streams" of the national cultural tourism cities. We hope to use Luoyang’s good experience and good practices in developing new cultural tourism to activate the "one pool of spring water" of the province’s cultural tourism, and promote the new vitality and vitality of the ancient capital, cultural tourism formats and consumer groups. It is embodied in the following three aspects:
First, dig deep into the value of the times contained in the ancient capital culture and promote the creative transformation and innovative development of Chinese excellent traditional culture. Luoyang, as the ancient capital of the 13th Dynasty, has a rich history, especially rich cultural resources. Since the implementation of the integration strategy of culture, tourism, culture and creation, Luoyang has adhered to the excellent traditional Chinese culture, taking the whole city as the carrier, the ancient capital culture as the foundation, relying on cultural resources, continuing the historical context, strengthening cultural self-confidence, expounding, inheriting and carrying forward the ancient capital culture, enriching the business space, arranging diversified projects, reshaping the ancient capital, constantly exploring the laws, paths and ways of the development of the cultural tourism industry in the new era, and polishing the business card of "Ancient Capital of China" in order to enhance.
The second is to foster the development of new cultural tourism formats and promote the deep integration and development of cultural tourism consumption. Luoyang seizes the "new outlet" for the development of cultural tourism industry, aims at the new characteristics of cultural tourism consumption, highlights "subversive creativity, immersive experience, young consumption and mobile communication", accelerates the transformation from "tourist city" to "urban tourism", and develops immersive cultural tourism products such as script entertainment, research travel, e-sports entertainment and interesting sports based on the actual situation and market demand in Luoyang. Combining historical and cultural resources, in areas such as Luoyi Ancient City, Luolonglifang, Xigong Street, etc., we will build a number of characteristic consumer blocks with distinctive themes and arrange a number of "squatting tribes" that meet the needs of young people to better release the consumption potential of young people; Introduce new ways of playing and new experiences through the Internet platform to attract tourists to place orders online and play cards offline. During this year’s Peony Culture Festival, Luoyi Ancient City and other scenic spots held Hanfu theme shows and other activities to promote the "Hanfu economy" in Luoyang and boost the strong recovery of the cultural tourism market.
Third, adhere to mobile priority, video-oriented, interactive communication, and better achieve a win-win situation of "flow" and "retention". Young people are the main force of consumption, attracting the attention of the Z generation and grasping the traffic password. Luoyang adheres to the creative guidance, highlights the youth perspective, uses the youth discourse system and easy, bright and easy-to-spread short videos to carry out all-round product promotion and brand marketing, and has achieved good results, realizing the city brand promotion and cultural tourism product promotion "both applauding and selling".
This conference regards Luoyang as the first-line classroom for the integration and development of culture, tourism, culture and innovation, and everyone will observe and exchange on the spot. The purpose is to give full play to Luoyang’s exemplary leading role, inspire all parts of the province, and drive all parts of the province to vigorously promote the in-depth implementation of the integration strategy of culture, tourism, culture and innovation, and lead a new track for the integration and development of culture, tourism and innovation in the new era with a more open attitude, more firm cultural self-confidence and a more brilliant image of culture and tourism, forming a vivid situation in which you catch up with each other and compete for development. thank you
Hong kong business daily reporter
In recent years, Luoyang’s tourism popularity, reputation and influence have been continuously improved. What specific measures has Luoyang taken in order to tell the story of Luoyang well and spread the good voice of Luoyang? Thank you.
Xu Yixian, Deputy Secretary of Luoyang Municipal Committee and Mayor of Municipal People’s Government.
Thank you for your question. Chinese civilization has a long history and is profound. Standing at the strategic height of the great rejuvenation of the Chinese nation, General Secretary of the Supreme Leader profoundly summed up the five outstanding characteristics of Chinese civilization: continuity, innovation, unity, inclusiveness and peace. As an important birthplace of Chinese civilization, Luoyang is a vivid epitome of the outstanding characteristics of Chinese civilization. In recent years, Luoyang has thoroughly studied and implemented the important exposition of the Supreme Leader’s General Secretary on the inheritance of Chinese culture, the integration of literature and tourism, kept upright and not conservative, respected the ancient and not retro, adhered to the construction of the Yellow River cultural belt with literature and tourism, fully implemented the integration strategy of literature, tourism and culture, protected inheritance and kept upright and innovated, and strived to turn the cultural heritage of 5,000 years into the "Luoyang story" in the new era, illuminating the road of reviving the glory of modern Luoyang with the light of Chinese civilization. Below, answer from four aspects.
First, explore the source of civilization and give full play to advantages
Millennium ancient capital, the holy city of China, the source of Heluo and the root of rites and music. The profound history and culture are the deepest internal strength, the greatest advantage and the strongest confidence for Luoyang to develop the cultural tourism industry. The first is to promote the transformation of cultural tourism. We have deeply grasped the development law of the cultural tourism industry, put forward the idea of "subversive creativity, immersive experience, young consumption and mobile communication", established the development goal of building a national immersive cultural tourism destination, and introduced a package of policies to make "culture set up a stage, economy sing a opera" and "tourism set up a stage and consumption sing a opera" to promote the integration, innovation, transformation and upgrading of the cultural tourism industry in the city. The second is to reshape the ancient capital. We regard the ancient capital of the 13th Dynasty, especially the wonders of "Five Capitals Meeting Luo" as the core resources of Luoyang’s cultural tourism development, insist that the project is king, inherit and protect, revitalize and innovate, and fully tap the historical and cultural value of the times. For example, a large number of cultural relics protection and exhibition projects such as Erlitou, Paradise Mingtang, dingding gate and yingtianmen were successively implemented on the original site of cultural relics, which not only protected cultural relics, but also made people feel intuitively, making cultural relics "walk" from underground to the ground, alive and on fire. The third is to highlight market operations. We regard market-oriented operation as a key measure to stimulate the vitality of cultural tourism integration, and vigorously introduce and cultivate leading enterprises in cultural tourism and cultural innovation. With the support of the provincial party committee and the provincial government, the Henan Representative Office of the World Research Travel Organization, the headquarters of the Provincial Cultural Travel Group, Wanda, Zhengda and Jianye have all settled in Luoyang, and successfully introduced well-known industrial operators such as Shaanxi Tourism Group and the popular Qitian Group. At the same time, actively promote strategic restructuring,Luoyang Wenlv Investment Group was established, which effectively integrated high-quality resources such as industrial platform, investment and financing entities, planning and operation, and condensed the synergy of industrial development.
Second, fashion innovation and immersion experience
Innovation is the inexhaustible motive force and eternal theme of the development and progress of Chinese civilization. At present, the development of the cultural tourism industry is changing from "sightseeing" to "immersion experience". We have seized the new outlet of the cultural tourism industry and created a new mode of cultural tourism integration, so that tourists can understand and see more clearly, immerse themselves in it and enjoy themselves. First, the "real scene of the whole city" fosters script entertainment. Focus on building China’s script entertainment capital, and build the first script entertainment industrial park in China, attracting more than 30 well-known enterprises such as Kaka and FB to settle in. Local enterprises in Luoyang account for more than 70% of the offline exhibition and training market in China. The city’s real-life script entertainment activities were launched, and more than 40 immersive scripts were connected in series, creating a precedent for taking a city as a script carrier. Jointly with Alipay, we developed the applet "Map of the Gods", and "Punching in the Map" became the highlight of panoramic marketing in the whole city, and the topic of Weibo was read more than 120 million times. Second, the "Hanfu experience" set off a national trend. Hold activities such as "Dream of Sui and Tang Dynasties, Stay in Luoyi" Hanfu Culture Festival and "National Style Crossing Festival", and introduce measures such as "free admission to the garden" and "free entry to the park with Chinese clothes", forming a whole chain industry of "Hanfu+modeling+shooting+photo", with unique national style aesthetics, antique architectural beauty and beautiful Hanfu catwalk. In April this year, the Peony Culture Festival in Luoyang received 17.35 million tourists, the May Day holiday received 6.36 million tourists and the Dragon Boat Festival received more than 2 million tourists. Hanfu shops around the ancient city of Luoyi received an average of 56,000 tourists per day.Luoyang has been the most popular punching place for Hanfu in Tik Tok for six months. "Always come to Luoyang to wear Hanfu" has become the wish of countless people. The third is "creative activation" to reproduce historical scenes. The rich and colorful cultural resources have made Luoyang the "Oriental Museum Capital", with 102 characteristic museums all over the city, becoming new landmarks of the city and new business cards for cultural tourism. We launched the first historical and humanistic "Museum Wonderful Tour" project in China to make cultural relics "live". Carefully planned immersive live performances such as "Tang Palace Music Banquet" and "Mingtang Shaole", allowing tourists to talk to the queen and drink tea with the ancients, as if they had crossed the Millennium and dreamed of returning to the prosperous Tang Dynasty. Fourth, "Meta-Universe" opens up a new fashion of e-sports entertainment. Using new technologies such as 5G+XR, the Meta-Cosmic Industrial Park will be built, becoming the only large-scale meta-Cosmic offline entrance in the Central Plains, integrating VR e-sports, light and shadow show, dynamic entertainment and trendy shopping, and the "industrial heritage" will be transformed into a sci-fi paradise, and the "Cyberpunk style and cool Luoyang City" will be immersed.
Third, young people are friendly and suitable for all ages
Focusing on the construction of youth-friendly cities, we have launched a number of fashionable and trendy cultural tourism products around the consumption needs of "food, housing, transportation, travel, shopping and entertainment", creating a high-quality public service system, and the vast number of tourists come here to share a better life in the new era. First, the research institute "has gained something by traveling". Join hands with the World Research Tourism Organization, successfully hold the World Research Tourism Conference, issue the Luoyang Declaration on research, and expand the influence of research tourism. The mode of "camp co-construction and resource sharing" was initiated, and 68 research bases were built. The reception volume of Dongfanghong research camp exceeded 50,000 in April. The second is to live in a homestay to "find homesickness". In view of the convenience, light weight, new formats and new changes in the tourism market, new products such as RV accommodation, tent wooden houses, open-air movies, and recreational vacations have been launched. It can not only bring the old people and children to "family mobilization", but also be suitable for three or five friends and relatives to get together for leisure, walk into the green mountains and enjoy the pleasant time. Boutique homestays such as "Yunhe Mountain" and "Slow Living in March" evoke deep homesickness, and campsites such as "Xizi Lake" and "Dabuwan" enjoy "poetic dwelling" quietly. Third, night consumption "enjoys fashion". Enrich the connotation of "Eight o’clock at night in the ancient capital" and build a new scene of cultural tourism consumption. Tianxin Industrial Park and Dongfang Wenchuang Garden attract a large number of young people to punch cards. Street performances such as Zhengda Square and Lijingmen are full of fashion, and the Youth Ideal Life Festival and Grassland Music Festival ignite fiery youth.
Fourth, using text as the medium and mobile communication
We make full use of new communication methods such as mobile and interactive, innovate the modern expression of traditional culture, strengthen the promotion of urban cultural brands, and promote the change from "flow" to "retention" and "online celebrity" to "long red". First, major platforms have voiced their momentum. Make use of important platforms such as Peony Culture Festival and Heluo Culture and Tourism Festival, seize important nodes such as "May 1" and "Eleventh", vigorously carry out urban marketing planning, and turn the tourists who come in droves into media to promote Luoyang. Luoyang ranks in the top five in the list of the top 100 urban tourism influences in 2022. Second, brand remodeling has broken the problem and accumulated momentum. Created the "Luoyang mode" of cooperation between IP and content platforms in domestic cities, excavated classic cultural symbols such as "Prosperous Age, Sui and Tang Dynasties", "Yellow River Culture", "National Flower Peony" and "Industrial Heritage", and created a number of cultural programs and cultural tourism products with rich historical connotations, and "The Wind in Luoyang" appeared! Luoyang "and" God Capital Luoyang "lead the whole network to punch in. Third, the network media has gathered momentum. In cooperation with social media such as Tik Tok, Aauto Quicker and Xiaohongshu, I am also very grateful to the traffic stars and head bloggers for making a series of short videos and accurately pushing tourism products. During this year’s Peony Culture Festival, the broadcast volume of "Always Go to Luoyang to See Peony" reached 430 million.
Finally, end the question and answer in one sentence: once in Luoyang, fall in love with Luoyang city! Thank you again for your question.
Henan radio and TV reporter
The opening ceremony is the highlight and the most important means of publicity to hold the 2023 provincial conference on cultural tourism and cultural innovation. What are the characteristics and highlights of the opening ceremony of this conference? Thank you.
Ren Lijun, Vice Mayor of Luoyang Municipal People’s Government
Thank you for your question. The launching ceremony of the 2023 provincial cultural tourism and creative development conference will be held at Jiuzhouchi, Luoyang National Heritage Park in Sui and Tang Dynasties at 20: 30 on June 29th, which is also the launching ceremony of the cultural tourism season of "Walking Henan and Understanding China" and the 5th Global Cultural Tourism Creator Conference. Together with Henan Satellite TV, we will closely follow the theme of "Walking in Henan and Understanding China", carefully determine the location, arrange the scenes and plan the programs, and show the charm of Chinese civilization, the cultural heritage of the Central Plains and the elegant demeanor of Luoyang, the ancient capital. Mainly has the following characteristics:
First, the stage art and historical scenes are "pluralistic and harmonious". The launching ceremony was held in Jiuzhouchi, a landmark of cultural tourism with Chinese logo, Luoyang National Heritage Park in Sui and Tang Dynasties. The venue was vast and solemn, and the surrounding halls, paradise and yingtianmen echoed it from afar. In particular, the whole launching ceremony was set in the background of Wangjing Terrace, standing next to Eta Ursae Majoris Hall, setting up a stage in the water, integrating real-life buildings with smart water systems, restoring and activating historical scenes, and fully demonstrating the weather in the prosperous Tang Dynasty. Together with the CCTV creative team, we collected the wind from the four ancient capitals of Henan, traveled all over Taihang, Funiu and Dabie Mountains, and used VR, AR and XR technologies to innovate the design of dance beauty, stage scenery and visual effects, and skillfully integrated location shooting with the program scene to create a dreamlike performance effect that traveled through time and space.
The second is the colorful presentation of Chinese civilization and Heluo culture. There are 14 links in the launching ceremony. Luoyang elements such as Luoshui, the Book of Songs and Hanfu are embedded in the whole process, and the concrete expression of heavy culture is done, which not only shows the Chinese civilization and China style, but also reflects the Central Plains style and Luoyang characteristics. Artists and powerful actors of different ages from all over the country offer an audio-visual feast with sincerity, strength and enthusiasm. It can be said that this launching ceremony is not only an authentic Henan cultural feast, but also a marching song of the times with deep integration of culture, travel and creation.
The third is the "diversified expression" of national tide and ancient customs and modern fashion. The launching ceremony is based on the most Henan-style program mode, which combines tradition and modernity, ancient rhyme and new style. The program combines dance, children’s chorus, Hanfu display, martial arts performance and other artistic forms, which not only fully highlights the theme of the conference and integrates traditional elements, but also accurately grasps the needs of young people and enriches the immersion experience. With artistic programs, the audience can taste the rich history, understand the story of China and feel a different life, and strive to launch the ceremony, just like the "Tang Palace Banquet"
The fourth is the "multidimensional interaction" between on-site experience and network communication. We closely follow the new characteristics of "subversive creativity, immersive experience, young consumption and mobile communication", take into account the online and offline communication effects, carry out innovative promotion around "immersive cultural tourism destination", strengthen cooperation with mobile social media platforms such as Tik Tok, Aauto Quicker and Xiaohongshu, amplify the drainage effect and communication effect of the Internet, and fully stimulate the enthusiasm of tourists at home and abroad to explore the source of Chinese civilization in Henan and Luoyang. That’s all I’ll introduce, thank you!
Ping Ping, Deputy Director of Propaganda Department of Provincial Party Committee and Director of Information Office of Provincial Government
Thank you publishers! Time, that’s all for today’s live question session. If you have other concerns that need further understanding, after the press conference, you can contact the publishing units such as the Provincial Department of Culture and Tourism for in-depth interviews.
Media friends, the convening of the 2023 Henan Cultural Tourism and Creative Development Conference is an important measure for the provincial party committee and government to thoroughly implement the spirit of the important speech made by the Supreme Leader General Secretary to inspect Henan and build the modern civilization of the Chinese nation. It is also a rearrangement and redeployment of the strategy of integrating cultural tourism and creative work and shaping the brand of "Walking in Henan and Understanding China". In recent years, our province has taken the integration strategy of culture, tourism, culture and creation as the overall starting point, continuously enhanced the brand influence of "Walking in Henan and Reading China", and continuously strengthened the construction of a strong cultural tourism province, and achieved positive results. It is hoped that all news media will continue to pay attention to publicizing and introducing the development of cultural tourism and cultural innovation in our province, focus on building a Chinese cultural heritage and innovation center and a world cultural tourism resort, do a good job in reporting the cultural tourism and cultural innovation development conference from multiple angles, and fully display the new achievements of the cultural tourism and cultural innovation integration strategy around a series of "new landmarks, new formats, new scenes and new platforms", and tell the story of the "hometown of Henan" cultural tourism and cultural innovation integration development, in order to speed up.
This is the end of today’s press conference. Thank you! Thank you, journalists and friends! Goodbye!
