"Including Teng Liang" is 100% Mahua FunAge decompresses a large piece of Moon Man.

The summer file finally ushered in a decompression blockbuster. On July 29th, Mahua FunAge sci-fi comedy directed by Zhang Chiyu and starring Shen Teng and Mary was released nationwide in Moon Man. The story tells that in order to resist the impact of asteroids, humans deployed a moon shield program on the moon. The meteorite struck ahead of time, and when all the staff were evacuated, the maintenance worker Du Guyue (Shen Teng) was left on the moon by the team leader Ma Lanxing (Mary). Unexpectedly, the moon shield project failed, and Duguyue became "the last human in the universe" and began his life of breaking pots and falls on the moon …

Moon Man is a classic Mahua FunAge-style work, with dense laughter and high content. This is also a feature film in which Shen Teng and Mary collaborate again after the 2015 goodbye mr. loser. In addition to the appealing cast, the attention of the film also comes from a special theme type-comedy+science fiction. What kind of spark will the collision between the two spark?

According to the data of Lighthouse Professional Edition, as of press time, the box office of this film exceeded 330 million yuan on its first day of release, setting a record of breaking 100 million yuan in the summer of China film history. Zhang Chiyu, director of Moon Man, recently accepted an exclusive interview with Variety Daily to share the story behind his creation.

 Science fiction is a shell,Comedy is the core.

Zhang Chiyu revealed that Moon Man’s creation lasted nearly five years, and tens of thousands of staff members participated in it. As Mahua FunAge’s self-breakthrough, Moon Man combines sci-fi settings, space themes and comedy types. At the film premiere, many viewers gave good comments. "Science fiction and comedy are skillfully combined, with scenes and special effects of sci-fi blockbusters." "Shen Ma’s combination once again joined hands, although there were not many scenes in the same box, it was very sparking." "There were both smiles and tears, and the reversal continued."

Moon Man is the first theme of "Science Fiction+Comedy" directed by Zhang Chiyu in Mahua FunAge. He admits that each theme has its difficulties. "The difficulty of science fiction is to establish a world outlook, and the difficulty of comedy is to make the audience laugh." At the same time, he said that the science fiction element is only the shell of Moon Man, and comedy is the core of the film, and many bridges in the film are designed according to this idea. In order not to let the comedy burden dispel the sense of science fiction, the film will try to balance the relationship between the two when creating.

Although it focuses on comedy genre, the film is unambiguous in scientific setting. Zhang Chiyu introduced that in the initial stage of the script, the team invited sci-fi consultants to discuss whether the plot setting is in line with scientific common sense; In the preparatory period and later stage of the film, there are also relevant experts from the special committee of science, film and film integration to escort the construction of the world view of the film. "They have just grasped the degree of science and science fiction, which not only meets the needs of the plot, but also tries to avoid scientific injuries."

Zhang Chiyu said with emotion that the combination of science fiction and comedy is difficult. Whenever his creation encounters a bottleneck, he will think of the first picture that comes to mind: on the vast surface of the moon, there is a little man wearing a yellow spacesuit. "This yellow dog symbolizes human courage and hope. This is also my initial intention to shoot the film. "

"Shen Ma Combination" Join hands again.

The last feature film that Shen Teng and Mary collaborated on was goodbye mr. loser in 2015; Seven years later, the two finally joined forces again in the Moon Man. They became astronauts, and the story background moved from the earth to the moon. Compared with goodbye mr. loser, the role relationship between them has a new reversal: this time, Duguyue secretly loves Ma Lanxing and staged a one-way "different-ball love". Therefore, the two are rarely in the same box, and most of them are opposite each other from a distance.

Zhang Chiyu revealed that the emotional line is one of the highlights of the film. How to promote the relationship between characters and let their feelings deeply penetrate into the hearts of the audience is a difficult point to be overcome in creation.

Shen Teng plays an ordinary maintenance worker at the moon base in the film. At the critical moment, he stepped forward to protect all mankind. On the set, in order to pursue the real weightlessness effect of the moon, Shen Teng needs to wear a 40-Jin spacesuit to hang Weiya, and make movements such as rolling, jumping and running.

In the film, only one research kangaroo "King Kong Mouse" who was also left on the moon accompanied Du Guyue. This means that Shen Teng has to perform a monologue in front of the green screen most of the time. Although it is very difficult to perform in kind, Shen Teng enjoys the process very much. "This time, I was addicted to the performance, and the shooting time was close to 5 months. In addition to the stone powder raised by the lunar surface scenery at the shooting site, people feel a little awkward when breathing, and everything else is fine. "

In the movie, Shen Teng was beaten by a grumpy King Kong mouse, which caused the audience to burst into laughter. To this end, he dedicated a rare action drama since the film. At the premiere, Mary repeatedly sighed with emotion, "Duguyue subverted the image of Shen Teng in my heart. In fact, he was still injured, but he didn’t say anything and supported himself. "

Mary plays the heroic leader in the film, and the whole process is cold, so he is no longer funny. "About the performance, I have discussed it with director Zhang Chiyu many times. Ma Lanxing must be serious and calm in that environment. Her great emotional strength is hidden in her heart, and the picture can’t collapse until the end. " Mary said that in order to accurately depict the characters’ hearts, she and the director repeatedly discussed and polished the details. When shooting, she will even perform the presentation methods they want, which will make the director more comfortable in later editing.

Angry and greedy king kong mouse, completed by the combination of real action capture and special effects. Hao Han, a Mahua FunAge actor who plays the role of King Kong Mouse, spent one year to complete the role, although he didn’t show his face in the movie. In order to play the king kong mouse well, he moved to the zoo one year in advance to observe and imitate the movements of kangaroos, and joined the group four months in advance to carry out intensive training such as physical fitness, flexibility and hanging Weiya. Hao Han said with a smile that after filming, he had sequelae, and now he will subconsciously imitate the actions of kangaroos.

In the film, Z.TAO contributed a lot of jokes. Z.TAO’s role is called "Z.TAO", and he has experienced a change from a "first-line artist" to a "first-line artist" (some people escaped the environmental pollution caused by an asteroid hitting the earth on Metro Line 1, and Z.TAO met Shang Yan on Metro Line 1, nicknamed "first-line artist"). Not only speaks a Qingdao dialect, but also makes a subversive appearance. Zhang Chiyu bluntly said that the cooperation with Z.TAO was beyond imagination. "I was ready to be rejected. I didn’t expect Z.TAO to readily agree to play, and the final effect was great."

The explosion stems from improvisation

Moon Man is a film with strong comedy characteristics in Mahua FunAge. The actors have strong on-the-spot reaction, and they created a lot of impromptu scenes and lines in the filming. For example, kangaroos are out of control to play the drama of missiles, which makes Shen Teng change his words on the spot: "You still play missiles, you are really naughty." Zhang eats fish with emotion. "Brother Teng’s improvisation ability is too strong. Many times, I just tell him an emotion or a situation, and the rest depends on his live performance."

The lines of tribute to The Wandering Earth’s "kill the wolf" and "goodbye mr. loser" come from the impromptu performance of Huang Cailun, one of the leading actors. Huang Cailun’s hilarious bridge of playing cucurbit silk is his second creation with actors such as Mary, Chang Yuan and Li Chengru. "Comedy can’t be scripted. These stalks are not in the script, but all the actors collide on the spot." Zhang eating fish said.

The film also buried small eggs to pay tribute to classic movies. For example, Shen Teng’s gatling gun reminds me of Stallone. When he made a gatling gun with a 3D printer, he said "I will be back", which is a classic line of the movie Terminator. Zhang Chiyu revealed, "The film also has eggs to pay tribute to The Shawshank Redemption, but it needs to be very careful or brushed twice to find it."

Special effects are purely domestic.

Moon Man is Mahua FunAge’s first attempt at sci-fi comedy. Zhang Chiyu introduced that in order to present the wonders of the universe on the big screen, the crew used 15 studios totaling over 40,000 square meters, and 95% of the shots in the whole film involved special effects. In order to simulate the real surface of the moon, the crew laid 200 tons of sand and gravel in a 6000-square-meter studio to simulate the dust on the moon surface, and built a lunar base in 100% reality. Spacesuit, lunar rover, space station, aircraft and other props and art design are also supported by experts in the fields of materials science, mechanics and industrial design.

The film special effects were completed by the domestic special effects company MORE VFX, which made special effects for films such as Mozart in Outer Space by The Wandering Earth and A Writer’s Odyssey. This also reflects the development trend of domestic sci-fi movies from the side: from relying on Hollywood technology in the early days to the unique sci-fi special effects team in China.

Talking about the choice of special effects companies, Zhang Chiyu said that comedy creation needs a strong local cultural atmosphere, and cooperation with foreign special effects teams has a high communication cost. He also said that domestic teams pay more attention to the project. "Through these sci-fi projects, we can not only polish our shooting level, but also improve the technology of domestic special effects teams."

Moon Man’s special effects production took three years, with nearly 2,000 special effects shots in the whole film. Among them, the biggest difficulty and challenge is the production of king kong mouse. Luo Qiulin, director of MORE VFX CG, said that in order to make King Kong mice look more realistic, the amount of hair with special effects is amazing. "Hair is painted one by one. In order to meet the biological characteristics such as kangaroo hair, the shape and direction of each hair must be controlled."

By directing Moon Man, Zhang Chiyu has accumulated a lot of experience in shooting sci-fi movies. He said that the most worth sharing is the virtual shooting before the official shooting. The so-called virtual shooting means that all the shots are previewed in the computer virtual scene according to the director’s requirements. Because there are many special effects shots in Moon Man, virtual shooting can help the director know the shooting effect in advance, reduce the error rate in real shooting and make the cost more controllable. It is reported that the highlights such as "Kangaroo Pulling a Car" in the film have been virtually filmed.

Zhang Chiyu bluntly said that Moon Man is by far the largest investment film in Mahua FunAge. "But investment and technology are always just means. The most important thing in a movie is the story itself. It is my greatest wish that the audience can get a happy and satisfying experience after watching the movie. "

Dialogue Zhang eats fish:

The universe is so big, we will meet again.

Variety: What are your market expectations for Moon Man?

Zhang eats fish:As a creator, it is impossible not to care about the box office, but I care more about word of mouth. In the creative process of the past five years, all the main creators have made a lot of efforts, and the word-of-mouth of the film is the best feedback for them.

Variety Daily: How to evaluate Shen Teng’s "Lonely Moon"? What are the difficulties in role interpretation?

Zhang eats fish:The original intention of the creation was to mold Du Guyue into an ordinary person, so the concept of "middleman" in the film came into being. The middleman is an ordinary person, who is not at the top or at the bottom. We are all such people. All along, Shen Teng has created little people, and Du Guyue’s "sand sculpture" and Shen Teng’s sense of joy have something in common.

After the film was finished, I think the real point of convergence between Shen Teng and Duguyue is "tenacity". Duguyue stuck to the moon alone, taking pains and having fun. In fact, Shen Teng did the same in filming.

The most difficult thing about this performance is to show the ups and downs of emotions: Du Guyue encounters the problems of life and death, great joy and great sorrow. Few movies require actors to go through so many ups and downs, but Shen Teng did it well.

Variety Daily: Some viewers believe that compared with many comedy films, Moon Man’s attitude and values of life have a broader vision and pattern. What do you hope to express through this film?

Zhang eats fish:There are many scenes in the movie that I personally like very much. For example, one kangaroo crossing the moon, and the survivors lighting up the earth for the lonely moon are all full of romanticism. But what I really want to express is the sentence on the screen at the end: the universe is so big, we will meet again. The feelings of this film are not limited to the love between men and women, but also have richer emotional connotations.

Variety Daily: Do you have any regrets about Moon Man?

Zhang eats fish:The biggest regret of this film is that there are not many shots to show the external scene of the earth’s disaster due to space constraints.

Variety Daily: What are the difficulties faced by domestic sci-fi movies at this stage? How to break through?

Zhang Chiyu: The production level of domestic special effects companies is getting higher and higher, and the technical problems can be solved. The biggest difficulty in making a movie is still how to tell a good story. For me, it is how to tell a good comedy story.

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The pilot of the forced landing of a Russian passenger plane was awarded the medal of hero after the collision with a seagull and the engine was damaged

       CCTV News:On the 21st, Russian President Vladimir Putin awarded Captain yusupov and co-pilot Murzin the Medal of "Russian Hero" in the Kremlin for "landing a cornfield on the outskirts of Moscow in August this year and saving more than 200 lives". Putin said at the awarding ceremony that yusupov and Murzin "responded professionally, clearly and smoothly in times of crisis" and "showed extraordinary courage".

one

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       On August 15th this year, a Russian Ural Airlines flight carried by A321 passenger plane took off from Moscow zhukovsky Airport and flew to Simferopol, Crimea. Shortly after takeoff, the passenger plane collided with a flock of seagulls, causing damage to two engines. Captain yusupov decided to make a forced landing in a cornfield by flying a passenger plane, and it was successful. At the time of the incident, there were 226 passengers and seven crew members on board.

Niu Chao: I never regarded myself as an idol and wanted to be a good actor.

If One Day I Will Leave You is Niu Chao's first big-screen work.

If One Day I Will Leave You is Niu Chao’s first big-screen work.

  Niu Chao, a new generation of artists, participated in Creation Camp 2019, attracted many fans with her first-class dance skills, cool personality and extensive literary hobbies, and finally won the 16th place. Later, he appeared as a new actor, playing the pony police officer in Silent Truth, and his first big-screen work was the latest movie "If One Day I Will Leave You".

  In this film, Niu Chao plays a Chinese-Japanese hybrid, which requires him to quickly master fluent Japanese lines in a short time and naturally integrate into the daily performance.

  In the dialogue with Sina movies, Niu Chao recalled his open-minded attitude in the face of the ups and downs of popularity after participating in the draft, and said that he had never been burdened with idols and hoped to be a recognized good actor in the future.

Screenshot of Qiu Tian and Niu Chao's "If One Day I Will Leave You"

Screenshot of Qiu Tian and Niu Chao’s "If One Day I Will Leave You"

  Sina movie dialogue Niu Chao:

  [1]

  Sina Movie: In If I Leave You One Day, you play a Chinese-Japanese mixed-race, which requires you to be proficient in Japanese and show that you have lived in the local area for many years. Why did the director ask you to play this role in the first place? Will these requirements be a challenge for you?

  Niu Chao: I was very nervous from the beginning. There was also a lot of pressure when I really started to perform. During the performance, I learned little by little, and I also had to learn Japanese and perform. It was such a process slowly.

  The director probably thinks I look more like Aoki in his mind. He asked the three of us (with Xie Chengze and Qiu Tian) to stand together and have a look, and these people came out.

  Sina Movie: Does your role also have a prototype?

  Niu Chao: Yes, he said so, but I haven’t seen him. It seems that he hasn’t been in that place since.

  Sina Movie: You didn’t know Japanese before, did you? How can you quickly become proficient in speaking Japanese lines? You have quite a few Japanese lines in the film.

  Niu Chao: At the beginning, I asked a teacher to teach me two months in advance. At first, I memorized the basic 50-tone pictures, but it was a little slow to find out. The movie didn’t have much time for you, so you could learn from scratch. I was still filming in those two months. Later, a teacher taught me line by line and helped me dig, so I practiced.

  Sina Movie: This movie was shot in Japan all the time. How do you feel?

  Niu Chao: To tell you the truth, I thought it should be very pleasant at first, but it’s not that pleasant. Because I think that place in Japan, I was not very good at taking the initiative to find someone else, so I was actually more …

  For a long time, I stayed alone in the house every day, and the people on the street gave me a cold feeling. When language communication was not so convenient, it was actually quite uncomfortable. One of my most frequent visits is the convenience store downstairs. I go to buy instant noodles and eat instant noodles every day. There is also a Chinese restaurant, where I always go to eat alone.

Niu Chao plays a Chinese-Japanese mixed-race in If I Leave You One Day.

Niu Chao plays a Chinese-Japanese mixed-race in If I Leave You One Day.

  Sina Movie: You are a very experienced restaurant clerk in the film. Did you do a lot of homework to experience life in advance?

  Niu Chao: Yes, we worked there one week in advance, making drinks, making wine and picking out those things.

  Sina Movie: What’s the atmosphere of the crew? What’s your impression of director Li Gen?

  Niu Chao: At that time, I felt quite serious, relatively serious. Because maybe it’s our first time to play a movie, the director is filming for the first time, and it’s his debut, so everyone may be in a relatively serious state. It is also divided into occasions and what plays to watch.

  I think the director must have been under great pressure at that time, and he was still very strict with us at that time. But when we wait in the back, we will become like friends after filming, and we can say anything.

  Sina Movie: I heard that when you finished the movie, you directly told the director, "I think you don’t trust me sometimes", but later you embraced happily.

  Niu Chao: Yes, because at first, when we were experiencing life and working there, he wanted me to be well prepared. Maybe I always showed a state of indifference to others on the surface, and many people would mistakenly think that I was the kind of person who didn’t play around seriously. I told him you have to trust me.

  Sina movie: The characters in the film get along like a family. Did you actors get used to it outside the play?

  Niu Chao: I didn’t play that role, because my role is relatively distant from them. At that time, the director also asked us not to play too closely in our lives, which might affect the performance in the play.

Stills of Niu Chao's "If One Day I Will Leave You"

Stills of Niu Chao’s "If One Day I Will Leave You"

  [2]

  Sina Movie: Did you go smoothly from idol to actor?

  Niu Chao: I really have never regarded myself as an idol for a moment.

  You’ve seen the draft, and I’m just doing something about dancing and singing on the stage, so I don’t think there’s anything to switch. I show myself more on the stage, but if I act, you have to be someone else.

  Sina Movie: Many people say that there are not enough stages and opportunities for making love in China, so the final track is full of actors. Do you agree with this view?

  Niu Chao: I’m not that kind of person. When I went to Creative Camp, there was actually a good opportunity for everyone to see me. Because I was a newcomer and just knew how to dance, I thought it was good to go there. Here’s the thing. But in fact, I wanted to be an actor when I first went to the company.

  Before I went to Creation Camp, I just thought that I could dance, but I didn’t think that I could sing and dance at the same time, and there were combinations. I hadn’t thought about those things before.

Niu Chao and Chen Yongzhong.

Niu Chao and Chen Yongzhong.

  Sina Movie: Will your hobbies, such as dancing and painting, continue to be shared with you in the future?

  Niu Chao: I’m going on now, because it’s just a hobby. A hobby is something you can do without much difficulty.

  Sina Movie: Is the stage experience of previous years helpful to your present performance?

  Niu Chao: A little bit. If you go on stage, you can be a little more relaxed, maybe at the beginning. But it’s not quite the same. You have to be handsome on the stage. It doesn’t matter whether you are handsome or not, that is, you are playing a person, that’s all. I enjoy performing a different person every time.

  Sina Movie: The company gave you concentrated acting classes, didn’t it? What’s the difference between studying and practicing on the spot in the crew?

  Niu Chao: Yes, more than a year. It’s so different. When we studied, we all learned the basics. You think I didn’t even speak Mandarin at that time, I didn’t know what the performance was at all, and you didn’t know what to do when I got the script. Of course, learning was very useful. The difference is that when you study, you get the script, and when you see a role you want to play, you can play it. In reality, you may not play the role you want to play so much, or your role is not so suitable for you, and no one will teach you every day. Like a teacher, you have to rely more on yourself.

  Sina Movie: The silent truth and Hello, sharpshooter that you participated in all broadcast well. As a new actor, will you have the momentum to accumulate more good works?

  Niu Chao: Of course, you must want to be recognized by others, so that you can have other opportunities. Otherwise, it is equal to zero. When you go to the audition, people will generally ask you what you have filmed. If you have something good to show them, people will say, "Oh, I know this person, and the performance is ok", which is of course relatively easier.

  Sina Movie: What do you think of your face value advantage? Will it be difficult for handsome guys to take the strength route?

  Niu Chao: I don’t think I’m handsome. I just think I have some characteristics. Because people always say that my eyebrows are interesting, maybe I am not that ordinary, but I should not be handsome. I think it may be more difficult to act if you just think about being handsome, because what you think is not the most important point. I think those handsome people in the plays I saw were attracted by their characters because of their great charm. I think that’s better.

Stills of Niu Chao's "If One Day I Will Leave You"

Stills of Niu Chao’s "If One Day I Will Leave You"

  Sina Movie: So you won’t have any idol burden as an actor?

  Niu Chao: I haven’t. Sometimes they let me sit up straight, make my hair better, dress better and pay attention to all aspects of my body, but I still think it’s good to be like myself.

  I think it’s good to be alone, and it’s strange to have to deify this thing. It’s not good to have to make him look like this.

  Sina Movie: Being an artist, do you care about whether you are red or not?

  Niu Chao: I never thought about it. I never thought that I could be popular. I feel that my personality is not the kind of personality that can be popular.

  Sina movie: Every time there is a work, there may be a group of fans coming, and when there is no work, the fans disappear again.

  Niu Chao: Yes, it’s normal. I’ve been there.

  Sina Movie: Will there be gains and losses?

  Niu Chao: Maybe. I think this one will. I remember when I came out of Creation Camp, a bunch of people filmed you at the airport, and a bunch of people who cared about you appeared. I remember that when Creative Camp came out for its first birthday, a bunch of people gave me gifts. I am very grateful to these unknown people who paid attention to me. I am very grateful to everyone. Later, filming slowly, and these people seem to be gone, I thought, huh? Where have these people gone?

Personal photos on Niu Chao Weibo

Personal photos on Niu Chao Weibo

  Sina Movie: Maybe many fans have a lot of walls now. They like this one today and that one tomorrow.

  Niu Chao: Yes, it’s normal. I think it’s normal. It’s normal to like who is everyone’s freedom.

  I think it’s good now, because it can make me less nervous, so that I can feel more comfortable when I go to the airport, otherwise it may affect others.

  I think I’m in an awkward stage now, especially when I’m being photographed. If you are a superstar and you walk in the airport, no matter your fans or passers-by, they all know you, and it’s quite normal when others take pictures of you. But my normal state now is that there are one or two people filming you, and people around me will say, "Hey? Who is this? Who is this shot? " Moreover, in the process of filming, people who shoot you are walking backwards, often bumping into others, affecting others, and I am embarrassed myself. I thought it would be better not to shoot. You can chat with me, you can ask me what to do, and I will ask you if you have eaten.

  Sina Movie: What kind of artist or actor do you want to be in the future?

  Niu Chao: I want to be a good actor.

  Sina movie: the kind that can win the prize?

  Niu Chao: Hmm. I still want to get some recognition.

  (He Xiaoqin/Wen)

Double 11 has changed a lot this year, and Taobao JD.COM has stopped rolling.

In the 16th year when it was created by e-commerce platform, the front of double 11 was further lengthened. At 8: 00 pm on October 14th, Taobao, Tmall, JD.COM and other e-commerce platforms started this year’s double 11 activities, about 10 days earlier than last year and one month earlier than the first double 11.

Year after year, major e-commerce platforms in JD.COM, Taobao, Pinduoduo and Tik Tok, as well as e-commerce anchors and merchants, have entered a new cycle in double 11, and various subsidies, promotions and promotional activities have emerged one after another, but it still cannot change the trend that double 11 is getting colder.

E-commerce promotion is becoming more and more "cold"

Once upon a time, when people mentioned double 11, they thought of "Buy in buy buy", which not only created many sales miracles, but also promoted the rapid development and reform of the e-commerce industry.

Looking back at the historical data, the transaction volume in double 11 has been increasing year by year. It started from 50 million yuan in 2009, broke through the 50 billion yuan mark in 2014, reached 120.748 billion yuan in 2016, and reached a record high of 498.2 billion yuan in 2020, and the transaction volume in 2021 was close to 540 billion yuan.

Later, Tmall no longer announced the total transaction amount, but it was clear to everyone that the sales growth rate in double 11 slowed down year by year. Undoubtedly, double 11’s involution phenomenon, which has lasted for many years, has trapped not only the merchants but also the platform, and even the consumers are tired of it.

At the merchant level, the price of double 11 volume has caused many troubles, such as compressed profit space, rising cost and great after-sales pressure. In order to compete for market share, merchants need to continuously reduce prices, which leads to a serious reduction in profit margins. While pursuing sales, they are also facing huge cost pressures.

At the platform level, double 11’s volume traffic, how to attract and retain users has become a huge challenge for the platform. When short video platforms such as Tik Tok and Aauto Quicker enter the market, users’ attention is distracted, which leads to the relatively limited traffic available for each platform, and the traffic competition becomes more and more fierce.

At the consumer level, double 11’s brain power, more and more complicated preferential activities and rules make consumers feel confused and tired, which reduces the shopping experience. Consumers’ attitude towards double 11 is becoming more and more rational. They are no longer willing to spend a lot of time and energy to study various complicated preferential rules, but prefer to choose simple and direct shopping methods.

We have to face up to the fact that it is difficult for double 11 to reproduce the commercial miracle of the past. However, traditional e-commerce platforms, such as Taobao and JD.COM, still have significant advantages in the order of magnitude during the Double Eleven period. Even under great pressure, these platforms need to persist, so changes are necessary.

The rhythm of double 11 has changed this year.

In the past few years, during the period of double 11, the whole network platform generally focused on the lowest price of the whole network, and the market was seriously involved. In 2024, the rhythm of double 11 has changed, and the platform still provides a series of preferential subsidies, but instead of blindly "involvings", it emphasizes giving businesses and consumers new experiences.

Considering the current market situation, the platform seems to have reached a consensus. There are three key words in this year’s double 11: lengthening the time line, not rolling low prices, and improving the living conditions of businesses.

First, the pre-sale time in double 11 is getting longer and longer, and the ultimate goal is undoubtedly to push up the total turnover. By extending the activity cycle, the e-commerce platform can reduce the stocking pressure of express delivery companies and merchants, better plan logistics and inventory, and give consumers ample shopping time, thus effectively promoting sales growth.

Secondly, double 11’s low-price strategy has been weakened, and attention has been paid to service details. This change is to enhance consumers’ shopping experience and satisfaction.

Last year, in double 11, the major platforms such as Taobao, JD.COM and Tik Tok competed for the "lowest price of the whole network" as the biggest highlight. And this year’s double 11, its highlight has turned to quality service. Taobao has launched a number of measures for this purpose, including providing postal services for Xinjiang, introducing the shopping mode of using first and paying later, and providing free shipping services for 88VIP members.

Third, double 11 merchants’ services have been upgraded, creating a better business environment for merchants and actively supporting the development of small and medium-sized businesses. Merchants’ attitude towards the Double Eleven changed from expectation to coping, which made it difficult for double 11 to bring significant revenue growth. In order to cope with this situation, Taobao and Tmall actively adjusted and upgraded their business tools, mechanisms and strategies.

Judging from a series of measures implemented by Taobao and JD.COM this year, double 11’s promotion thinking has changed from "relying on low prices to attract users" to "paying attention to details to impress users".

Loosely bind businesses to make consumers more profitable.

JD.COM and Taobao share the same goal of improving business efficiency and consumer satisfaction, but they have taken different actions, thus forming a differentiated competitive advantage beyond price.

Taobao makes full use of huge merchant resources, rich commodity types and AI technology applications, as well as the ecological advantages of the supply chain, and constantly innovates around the supply and demand ends.

First, implement a new merchant scoring system, optimize the "refund only" function, and return the after-sales autonomy to the merchants; Second, relying on its huge commodity library and accurate data analysis ability, through AI marketing means, expand sales channels for merchants; Third, tap the potential needs of consumers and launch a series of novel and interesting shopping experiences.

Judging from the "refund only" policy, Taobao launched the "refund only" optimization strategy for all merchants on August 9, and the higher the comprehensive experience score of the store, the greater the disposal right when facing the "refund only" application. Not only that, Tmall also canceled the annual software service fee of the platform, and launched nearly 10 measures to benefit businesses, including providing all brands and businesses with AI business efficiency tools, free business consultants, and shipping logistics subsidies.

JD.COM relies on its powerful logistics and after-sales service system, optimizes the supply chain process to relieve the pressure on merchants, and at the same time launches a number of convenient services to directly hit the pain points of consumers, striving to make new articles on supply and demand.

On the one hand, JD.COM upgraded the "Chunxiao Plan" to further strengthen its support for third-party sellers from three core dimensions: traffic support, AI technology efficiency improvement and ultra-light asset operation mode. The upgrade covers a total of 15 new initiatives, including home channel traffic incentives, three-star rule upgrades, over 100 million yuan advertising subsidies, live broadcast incentives for new businesses, and 10,000 yuan tool service packages.

On the other hand, JD.COM takes the premise of "knocking down the price and improving the quality" to bring consumers more affordable prices while firmly controlling the quality of goods.

It is understood that during his stay in double 11, JD.COM can receive additional subsidies from 60 yuan every day, and multiple discounts such as reducing 50 yuan for each full 300 yuan across stores. In addition, more than 1 billion new products, many well-known brands and high-quality goods directly supplied by industrial belt factories are ready to go, making every effort to ensure that consumers enjoy both affordable and high-quality shopping experiences.

In short, this year, double 11, JD.COM and Taobao, two e-commerce giants, skillfully combined their own advantages and injected new vitality and creativity into double 11.

The era of vicious involution is gone forever.

With the growing voice against excessive competition, this year’s "double 11" is undergoing unprecedented changes.

First, break the payment barrier of the head e-commerce platform and realize the interoperability of payment methods. On September 27, Taobao officially announced its support for WeChat payment. When shopping, you can choose WeChat payment on the payment page, and the two giants are "networked" again; In addition, it is reported that JD.COM will also be officially connected to Alipay.

Then, get through the logistics interface of the head e-commerce platform to realize the interconnection of logistics systems. On October 16th, Jingdong Logistics and Taotian Group formally reached a cooperation. Jingdong Logistics will be fully connected to Taobao Tmall platform, and platform merchants can directly choose Jingdong Logistics in the delivery background. JD.COM will also be connected to rookie express and rookie post station as parcel collection sites.

Double 11 has always been the fiercest arena for e-commerce platforms, and now it is moving from competition to concurrence, which has made a good start for the next stage of e-commerce industry.

On the one hand, the e-commerce platform will seek cooperation in competition and enhance its competitiveness in cooperation, which will bring new impetus to the e-commerce market. Strengthening cooperation among e-commerce platforms can jointly promote technological innovation, optimize service experience and improve industry efficiency, thus providing consumers with better and more convenient services.

On the other hand, new trends have brought new rules, and the rhythm and gameplay of China’s e-commerce consumer market are changing. E-commerce platform optimization strategy, improving consumer experience, optimizing rules and enhancing the interaction between merchants and consumers will provide strong support for the diversification and diversified development of the industry.

To sum up, there are many new changes in double 11 this year, such as the breaking of payment barriers, the interconnection of logistics and the anti-price involution, which all point to an answer: the era of vicious involution of e-commerce has passed.

Huang Xiaoming Han Geng Victoria Song assembled as the ambassador of Chinese youth film Zhou Zhumeng.


1905 movie network news On January 7th, the 16th Chinese Youth Film Week officially announced that,, were appointed as the "dream ambassadors" of this year’s Chinese Youth Film Week. "Help your dreams, set sail", three young actors with different styles, will work with Chinese Youth Film Week to guide young filmmakers to pursue their dreams together.


In addition, this year’s Chinese Youth Film Week will be held on January 9th in the form of a ceremony according to the requirements of epidemic prevention and control in Hubei Province and Wuhan City, and the main contents will also be turned into online activities, so please pay attention.


Participate in the grand event in the name of youth — —

"Dream Ambassador" lifts the movie boat to ride the wind and waves together.


The three "dream ambassadors" invited by this year’s Chinese Youth Film Week are the backbone of young actors in the Chinese film industry. They constantly challenge themselves on the screen, break through the boundaries and write about young actors’ love and persistence in light and shadow.


Huang Xiaoming has won many heavyweight awards and contributed a lot of roles remembered by the audience for more than 20 years. Today, he is still actively trying new roles and identities to find more possibilities to bring good works to the audience. Han Geng was born as an idol, but he never confined himself to a handsome image. Instead, he settled down to polish his acting skills, paid attention to his love with hard work and sweat, and shouldered the responsibility of an "actor" with his own efforts. Similarly, Victoria Song, as an actress from a non-performing class, has made steady progress from the film road, and every time she makes her debut, she can feel her little progress, from being young and immature to getting better and better, which implies her dedication to the role and her full commitment to the performance.


Accompanied by the "dream ambassador", this year’s Chinese Youth Film Week will provide more detailed and comprehensive help to Chinese young filmmakers around the world, encouraging them to express themselves bravely. It is believed that while recording the times, young filmmakers will certainly achieve themselves in the times, and they will not live up to their youth and love.


Gather the power of the industry to draw the future — —

Young filmmakers are never alone in their dreams, and they are all walkers on the road.


The propaganda film of this exposure, with the words of three "dream ambassadors", tells the story of the confusion, confusion and persistence of young filmmakers in their growth. They tasted sour, salty and bitter, and honey was sweet; Experience joy, anger and sorrow; Feel love, hate, resentment, life and death, and watch your initial heart and dreams in the world of light and shadow.


The promo just wants to tell the young filmmakers who stick to it silently that they are not alone in pursuing their dreams. Many seniors and companions have always been with you. The Chinese Youth Film Week will also gather the strength of the industry and gather excellent resources to jointly support this movie ship. All the persistence and love of "making a torch into a sun" will surely gather into a fiery fireworks, helping young filmmakers to become witnesses and writers in the new era.


Previously, the Chinese Youth Film Week had announced that six big coffee directors would form a "Directors Gathering Group" to show the film directors’ concern and support for the industry. This time, the three "dream ambassadors" accompanied the young filmmakers to walk side by side from the perspective of actors and find the direction together with a more empathetic perspective. The future is vast and worth looking forward to by filmmakers!


Can I buy the 2.0T Land Rover Range Rover Sport Edition?

Can I buy the 2.0T Land Rover Range Rover Sport Edition?

The Sport Edition is a high-end model that is second only to the Model Collection (Executive Edition). In most countries and regions, this car series starts from 3.0L, and only a few countries and regions such as Germany will sell 2.0L models.

Can I buy the 2.0T Land Rover Range Rover Sport Edition?

The diesel version of 2.0T sold in Germany has reached the German A-class standards (high in Class B and Class C). The design difference between 207km/h and high is only 2km/h, and the acceleration of 0-100km/h can reach 8.3 seconds, which is only 0.5 seconds slower than that of the diesel version. It is a waste of money to buy it. The power of 2.0T is already quite good, with lower emissions and more affordable use cost.

exterior

Can I buy the 2.0T Land Rover Range Rover Sport Edition?

Can I buy the 2.0T Land Rover Range Rover Sport Edition?

(2.0T diesel version above, high version below)

2.0T has been installed (with headlight flushing) and is made of 19-inch aluminum alloy, and the logo of 2.0 is not displayed outside. The high-end version above 3.0L may be optional, with bigger, black A, B, C and D columns and belts, but all of the above are optional for extra money.

Can I buy the 2.0T Land Rover Range Rover Sport Edition?

2.0T doesn’t look low-end in appearance, and the standard version is no different from the 2.0T diesel version in appearance.

interior decoration

Can I buy the 2.0T Land Rover Range Rover Sport Edition?

Can I buy the 2.0T Land Rover Range Rover Sport Edition?

The interior of 2.0T is basically the same as the S version of 3.0L, and the 2017 model is also replaced with a 10.3-inch large-screen central control. There is no difference between the black interior and the double-seat style, and there are many audio systems and chrome-plated decorations. However, compared with 3.0L, which comes standard with lifting, this version is not installed. In the panel behind the central control gear, you can see the all-terrain feedback system, and in the middle of the subsequent panel, the lifting adjustment button is missing. Without lifting, it does not have the function of raising a few centimeters in extreme off-road, which has a slight impact on off-road ability.

motive force

Can I buy the 2.0T Land Rover Range Rover Sport Edition?

The characteristic of diesel oil is its large torque. The torque of this 2.0T dual diesel oil is 500 Nm, which is higher than that of its 3.0L supercharged diesel oil. Although it is only 177kW, the vigorous and large torque can make the vehicle feel more comfortable to accelerate. In terms of actual acceleration performance, the 2.0T diesel oil is not bad. For most daily driving, this kind of power is enough, and the road condition is only 7.9L, and the comprehensive official data is 6.5L per 100 kilometers.

deploy

Can I buy the 2.0T Land Rover Range Rover Sport Edition?

Except without lifting, this LAN Yun is almost the same as the general S version, and its main configurations are as follows:

●19 inches

● Double seat

● daytime running lights

● Multifunctional steering wheel

● Start with one button.

● All-terrain feedback system (1st generation)

●GPS navigation

● 6-way seat adjustment of main driver (2 electric +4 manual)

●250W audio

● Dual-zone air conditioning

summary

The 2017 sports version of the 2.0T diesel S European version has sufficient power configuration, low purchase price and particularly low use cost.

Love to cultivate luxury car models can be contacted; 15922074419 WeChat; HU9990130 Thanks for watching!

Review Dongfeng Peugeot 3008 2013 1.6THP Automatic to Shang Edition

Work hard

Review Dongfeng Peugeot 3008 2013 1.6THP Automatic to Shang Edition

Text/Liu Bin, Dewey, Picture/Dewey

    Liu Bin

There are nearly 10,000 pages of introductions on laurels, titles and racing experiences on both Baidu and Google. As one of the few Sanqi drivers who came from the "Huangpu Phase II" venue, rally and track races and are well-known in the industry, we are fortunate to invite the "Weights and Measures" of the "Liu Bin Review Car" column

Dongfeng Peugeot 3008’s front face net, in addition to the English logo of Peugeot printed in the middle of the top, also uses a lot of thick horizontal chrome-plated decorative elements, with "L" shaped daytime running lights auto front light group and the front end of the machine cover strong texture of the lion LOGO, so that the upper part of the front face looks particularly delicate and atmospheric.

The centripetal corner of the peripheral area of the fog lamp is also highlighted by chrome decoration, which echoes the domineering shape of the headlamp. The bottom of the front spoiler is treated with two colors, adding a bit of roughness and unruly to the delicate and domineering front face of Dongfeng Peugeot 3008.

The wheels have been changed from the imported version of the single five-spoke hub to the hard double five-spoke style, and the 225/50 R17 Michelin "big foot" and the front width (1531mm) and rear narrow (1525mm) wheel track combine sports and comfort.

The subtle waist line of the body extends backwards through the rearview mirror with parking automatic retraction function. High-quality chrome-plated window trims are used to further enhance the visual effect. The dark hard plastic anti-scratch material on the roof rack and the lower end of the door added to the imported version once again highlights the delicacy and roughness of the Dongfeng Peugeot 3008.

The upper and lower segmented tailgate can not only be conveniently opened and closed in insufficient parking areas, but also the lower opening plate can independently bear 200kg, which greatly exceeds the practical level of SUV models of the same class or even higher.

The large inclination angle of the A-pillar is a large windshield, which makes the front row position slightly rearward. On the one hand, there is ample space at the upper end of the front central control to place the HUD head-up display and the car navigation display. On the other hand, the rearward sitting position makes the driver unable to see the position of the front of the car. For new drivers who are used to looking at the reference position of the front of the car, they need to adapt.

The interior shape is the most outstanding among the luxury brands of the same level and even the compact level, no one! Soft materials are fully covered, and imitation stitching is carefully treated to further enhance the visual effect. The central control extension area of imitation marble material, in the lower part of the chrome-hemmed air conditioner out trend and flight control buttons, from top to bottom are multimedia control, automatic air conditioning and wind direction control, 6AT shift handle, automatic parking button and multi-road condition adaptation system control knob and other functions and control areas. Suitable height, suitable angle, friendly operation force and high-quality touch feeling, coupled with awesome appearance integration, eye-catching! Easy to use! Bonus points!

At the front end of the steering wheel with a thick grip, the instrument is also decorated with chrome that adds luxury, making it delicate and eye-catching.

The rear end of the central control is a huge storage compartment. It is not a problem to visually place a large beverage bottle in 2L vertical. The upper end is a magnetic layered partition, which makes the space combination flexible and practical. The wide and comfortable seats not only increase comfort, but also cooperate with many airbags to maximize the passive safety of the occupants. The rear floor under the 2613mm wheelbase is straight, and the space is compact but sufficient. The larger front windshield glass brings a good view and speed feeling. If the sunroof size can be expanded to the front of the roof glasses case and the glasses case is placed on the main driver’s armrest, the domestic version of the 3008 sunroof with an increased area will bring a better spatial visual experience.

Thanks to the high-efficiency and high-reliability combination of the 1.6THP engine and the 6AT automatic transmission, the power output of the Dongfeng Peugeot 3008 is satisfactory. Whether it is linear acceleration or pile winding performance, 240N · m/1400~ 4000rpm can make the word "insufficient power" useless. The combination of the front McPherson and the rear torsion beam suspension, after good tuning, can be said to have achieved a very excellent balance in terms of comfort, economy and handling. When passing through the trench and speed bumps, it can filter out the shock, and the lateral support force in the fast and sharp bend can provide a reliable guarantee for intense control. In addition, when the high-speed lane change overtakes the floor oil, there is a margin with a foot reminder at the end of the throttle opening angle, just like the shutter of the SLR camera, and the bottom will automatically jump to the S block.

The multi-road condition adaptation system is the icing on the cake function. When paving and simple road surfaces, the ESP system will intervene in the braking timing and tire idling tolerance according to the corresponding procedures, which can improve the passability at a certain intensity and is suitable for driving under known road conditions.

 

Product Reliability Report, June 2013

 

Ningbo Beijing BJ60 price reduction information, discount 30,000! not to be missed

[Autohome Ningbo Promotional Channel] Good news! At present, consumers in Ningbo area can seize the rare opportunity to buy a car, and the model is undergoing a large-scale preferential promotion. This hardcore SUV has attracted much attention in the market for its excellent performance and unique design. It is heartening that car buyers can enjoy a cash concession of up to 30,000 yuan, which brings the minimum starting price down to 209,800 yuan. Friends who want to seize this great value car purchase opportunity, don’t miss it, click "Check Car Price" in the quotation form to get a more favorable car purchase treatment!

宁波北京BJ60降价信息,优惠3万!不容错过

The exterior design of the Beijing BJ60 shows the perfect blend of tough and fashionable. The front face adopts a family-style domineering design, and the air intake grille adopts a large area of chrome decoration, which looks both atmospheric and exquisite. The body lines are smooth, and the overall style is both off-road and urban, giving people a tough but elegant visual impact. The proportions of the body are coordinated, and the details reflect exquisite craftsmanship, reflecting the unique aesthetic concept of the BJ60.

宁波北京BJ60降价信息,优惠3万!不容错过

Beijing BJ60 with its impressive body size, length, width and height are 5040mm x 1955mm x 1925mm, and the wheelbase reaches 2820mm, showing a solid body ratio. The side lines are smooth and full of power, outlining the outline of hard-core off-road. The tire specifications are quite practical, with 265/65 R18 sizes on the front and rear, and a unique wheel design, which not only guarantees the driving performance, but also enhances the overall visual impact of the vehicle.

宁波北京BJ60降价信息,优惠3万!不容错过

The interior design of the Beijing BJ60 is exquisite and modern. The steering wheel wrapped in high-grade leather material provides a comfortable grip and supports manual up and down + front and rear adjustment to meet the individual needs of the driver. The 12.8-inch large-size central control screen stands in the center of the dashboard, which is full of technology and integrates an automatic speech recognition control system, which is convenient for users to operate and obtain information. In terms of seats, the front seats are rich in configuration, including front and rear, backrest, high and low, leg rest and waist support, and have heating, ventilation and massage functions, so that drivers and passengers can enjoy ultimate comfort. The driver’s seat also has a power memory function, while the second row of seats supports backrest adjustment, which makes the space layout flexible. No matter whether it is the functional configuration or the detailed handling, the Beijing BJ60 reflects the attentive care for the driver and passengers.

宁波北京BJ60降价信息,优惠3万!不容错过

For the Beijing BJ60 engine, it uses a 2.0T turbocharged engine, which can provide strong power performance, with a maximum power of 120 kW and a corresponding torque output of 400 Nm. This engine is combined with an 8-speed manual transmission to ensure that the vehicle can perform well in various driving scenarios and shift smoothly.

In general, Autohome owners are full of praise for the exterior design of the Beijing BJ60, considering it both domineering and masculine, which is the focus of attention. He believes that this design style can meet the expectations of many male consumers for the car. And for those drivers who pursue individuality and unique style, the BJ60 is undoubtedly an ideal choice. On the road driving the BJ60, you can not only feel its powerful aura, but also experience the owners’ love for it.

Chengdu area RAV4 Rongfang price reduction news! The latest offer 131,800, the car is sufficient

Welcome to [Autohome Chengdu Discount Promotion Channel] to bring you the latest car market trends. At present, the high-profile models are undergoing a strong promotion in the Chengdu market. According to our latest information, the maximum discount amount has reached an astonishing 45,000 yuan, which further reduces the starting price of this popular SUV to an attractive 131,800 yuan. For consumers who are interested in buying a car, this is a great opportunity not to be missed. Want to know more about the latest discount range of RAV4 Rongfang and get a higher car purchase discount? Be sure to click the quotation form below to check the car price and seize this rare discount opportunity.

成都地区RAV4荣放降价消息!最新报价13.18万,现车充足

With its exquisite exterior design, RAV4 Rongfang shows a strong sense of modernity and movement. Its front face design is unique. The air intake grille adopts a large-size polygonal style and is matched with a sharp headlight group to create a strong visual impact. The overall style is smooth and the body proportions are coordinated, which reflects both the sense of power and elegance. No matter which angle you look at it, RAV4 Rongfang shows the fashion and technological charm of urban SUVs.

成都地区RAV4荣放降价消息!最新报价13.18万,现车充足

The Toyota RAV4 is presented with a unique body design. Its body size is 4600mm*1855mm*1685mm, and the wheelbase is up to 2690mm, ensuring a spacious interior space and excellent driving stability. The side lines are smooth, outlining the outline of power and movement, and the front and rear wheel tracks are 1605mm and 1620mm respectively, providing good handling performance for the vehicle. The tire size is 225/60 R18, and it is matched with a delicate wheel design, which not only guarantees driving comfort, but also enhances the overall visual effect.

成都地区RAV4荣放降价消息!最新报价13.18万,现车充足

The interior design of the RAV4 Rongfang focuses on practicality and comfort, showing a modern urban style. The steering wheel is made of genuine leather, which provides a good grip and ease of operation. It supports manual up and down + front and rear adjustment to adapt to the different needs of the driver. The 10.25-inch large screen on the center console is clear and easy to operate. It integrates multimedia, navigation and automatic speech recognition control system, which is convenient for the driver to operate quickly. The seat is made of imitation leather, and the seat cushion and backrest are designed with full consideration of comfort. The main driver’s seat has front and rear adjustment, backrest adjustment, high and low adjustment and waist support functions. The passenger seat also supports multi-directional adjustment. At the same time, the front seat is also equipped with heating function. For modern technology elements, the car is equipped with USB and Type-C interfaces, with reasonable distribution in the front and rear rows, and wireless charging of mobile phones is also provided in the front row. The versatility of the seats and the user-friendly design work together to create a warm interior environment.

成都地区RAV4荣放降价消息!最新报价13.18万,现车充足

The RAV4 Rongfang is equipped with a 2.5L displacement L4 engine with a maximum power of 131 kW and a maximum torque of 221 Nm. This powertrain is matched with an E-CVT continuously variable transmission, providing the driver with an efficient and smooth driving experience.

Overall, RAV4 Rongfang has won high praise from car owners in terms of exterior design, especially the tough and fashionable style of the front of the car, which is impressive. Although the body workmanship is described as "a layer of paper", which may reflect the attention to detail of some sensitive owners, the coordination of the front and rear of the car undoubtedly makes up for this deficiency. The rear shape complements the front of the car, which also makes @Molin 72kg very satisfied. Although the waist line design did not meet his expectations, the overall design of RAV4 Rongfang left a deep impression in the hearts of car owners.

Changchun area Colorful price reduction news! The latest offer 60,800, the car is sufficient

Welcome to [Autohome Changchun Discount Promotion Channel], here to bring you the latest car market trends. Currently, Geely, which has attracted much attention, is conducting a remarkable promotion to provide consumers in Changchun with affordable car purchase solutions. It is understood that this promotion is unprecedented, and you can enjoy up to 14,000 yuan in cash, which has reduced the minimum starting price of Colorful to 60,800 yuan. Want to seize this unmissable opportunity to enjoy real car purchase discounts? Be sure to click "Check the car price" in the quotation form to know in real time and strive for higher discounts.

长春地区缤越大幅降价!最新报价6.08万,现车充足

As a stylish compact SUV under Geely Automobile, Binyue has a unique and dynamic design. Its front face adopts a family-style ripple air intake grille, paired with sharp LED headlights, showing a strong sense of recognition and technology. The body has smooth lines and full side profiles. The overall style is both sporty and refined, catering to young consumers’ pursuit of individuality and practicality. The body size is moderate and the proportions are coordinated, which brings a good visual effect to urban driving.

长春地区缤越大幅降价!最新报价6.08万,现车充足

The car series Binyue shows a unique design charm with its exquisite body proportions and smooth side lines. Its body size is 4330mm*1800mm*1609mm, and the wheelbase reaches 2600mm, ensuring the comfort of the interior space. The front and rear wheelbases are 1551mm and 1562mm respectively. This layout not only guarantees driving stability, but also gives the vehicle good handling performance. The tire size is 215/65 R16, and the choice of tires not only complements the body size, but also provides good grip and durability during driving. In terms of wheel style, Binyue continues its dynamic design concept, adding a sense of style and power to the body.

长春地区缤越大幅降价!最新报价6.08万,现车充足

In terms of interior, Binyue upholds the exquisite and practical style of Geely brand. The center console uses an 8-inch high definition touch screen, which is smooth to operate and clearly displays information. The steering wheel is made of plastic, although not top luxury, but ergonomically designed for comfortable grip. The steering wheel position supports manual up and down adjustment to adapt to the needs of different drivers. The multimedia function is equipped with USB and Type-C interfaces, one in the front and one in the back, which is convenient for passengers to charge or connect devices at any time. In terms of seats, leather and fabric are mixed and matched to ensure both comfort and good durability. The main seat can be adjusted back and forth, backrest adjustment and high and low adjustment, while the sub seat also supports front and rear and backrest adjustment to fully meet the individual needs of passengers. The rear seats support proportional reclining, providing flexible space utilization. The overall interior design is both practical and beautiful, bringing users a good driving experience.

长春地区缤越大幅降价!最新报价6.08万,现车充足

Summarizing the evaluation of the owner of Autohome, it can be seen that he has praised the exterior design of Colorful, believing that its dynamic and fashionable exterior design is deeply loved by him. The owner emphasizes the combination of its radical design and red lines, which makes the vehicle show a sporty style while also conveying a youthful atmosphere. These elements undoubtedly make Colorful COOL not only a car in the eyes of the owner, but also a symbol of personality and trend.