标签： 苏州中高端喝茶

The big names in the air-conditioning industry gathered together to explore how to fight the air-conditioning ＂value upgrade war＂

　　Southern Network News (Reporter/Tang Qiaoyan)8month24"Wind-free Aerobic", directed by the China Household Appliances Association and sponsored by China Home Appliances NetworkTANOrigin traceability –2022-2023China Air Conditioning Industry Summit Forum "was held, with representatives of mainstream household air conditioning brands and core component manufacturers, as well as the forum’s exclusive channel partner JD.com home appliances and data support agenciesGfKZhongyikang and others gathered together to discuss the innovative development and mission of the air-conditioning industry under the "double carbon" goal.

　　High temperature "heating"Air Conditioning Market

　　In the "roasting" mode, refrigeration appliances represented by air conditioners ushered in a high-temperature "hot period" in July and August. According toGfKZhongyikang monitoring data,7The monthly retail sales and retail sales of air conditioners in the online market increased year-on-year respectively41.6%,44.6%, enter8In the past two weeks, the retail volume and retail sales of the air conditioner online market increased year-on-year respectively76.0%,79.4%The offline market volume and scale have also exceeded20%The year-on-year growth.

　　However, the stellar performance of the air-conditioning market is similar to that of the first half of the year and even the whole2022The cold years in the industry have formed a clear contrast. FromGfKAccording to Zhongyikang data, in the first half of this year, the retail volume and retail sales of the household air conditioner market declined year-on-year, respectively20.1%and14.1%The entire2022In the cold year, the retail volume and retail sales of the air conditioner market were4357Ten thousand units.1505Billion yuan, down year-on-year respectively15.0%,9.2%"The economic downturn and the epidemic directly affect the income level of consumers, so the consumer confidence index fell year-on-year", inGfKPeng Xiandong, General Manager of Zhongyikang Home Appliances DivisionIt seems that consumers’ expectations for the home appliance market and the implementation of purchasing power have decreased, and the corresponding air conditioner has also been affected by a significant decline. In addition, air conditioners have further entered the stock market, and there is less new demand. Based on this, Peng Xiandong judges that the air conditioner industry will enter a low-speed era in the next two years, with incremental scarcity, and the market core will shift from the pursuit of scale to the pursuit of quality.

Peng Xiandong, General Manager of GfK Zhongyikang Home Appliances Division

　　for2022The scale of China’s household air conditioner market has declined beyond expectations in the cold year. Wang Lei, secretary general of the China Household Appliances Association, also believes that this is the result of multiple factors. Including the repeated regional epidemics across the country in the first half of the year, which put pressure on the industrial supply chain and also had a negative impact on the demand for air conditioners. In addition, the sluggish real estate is also a factor strongly related to the demand for air conditioners. Moreover, the more important objective factor is that the popularity of household air conditioners has basically reached a high level. According to the National Bureau of Statistics,2020At the end of the year, the number of air conditioners owned by 100 households in the country reached117.7Taiwan, of which 100 households in cities and towns own149.6Taiwan. "At present, the social ownership of air conditioners in the country has reached5.4Million units, the stock update has become the main body of current and future market consumption demand, which has a direct and long-term impact on the size of the air conditioner market. "

Wang Lei, Secretary General of China Household Appliances Association

　　Seeking "new" kinetic energy under the stock

　　When the industry enters a new development stage dominated by "stock replacement", the external operating environment, as analyzed by Wei Lai, Chief Research Officer of Zijin Tianfeng Futures, accounts for the cost of air conditioning85%The above raw material prices are breaking away from the traditional cyclical framework and reshaping into a new cycle, corresponding to the reshaping of the cyclical characteristics of air conditioners at both ends of the cost and consumption. Under the new cyclical characteristics, the market prospects for air conditioners are still broad, but new growth drivers need to be sought inward.

Zijin Tianfeng Futures Chief Research Officer Wei Lai

　　JD.com platform data shows that in the first half of the year, the turnover of JD.com platform fresh air conditioners was the same period last year5.5Times, while the fresh air conditioner also showed a higher than the overall market32%The characteristics of; "618 "During the period, the turnover of fresh air conditioners on the JD.com platform increased year-on-year460%; JD.com Home Appliances "815 "Anniversary high tide28Hours, the turnover of fresh air conditioners increased by more than4Double. "JD.com platform always takes consumer demand as the first starting point," said Zhang Yiming, marketing director of JD.com’s home appliance air conditioner business department. Through active market research, JD.com home appliances and various air conditioner brands work closely together, with the same perspective. They all believe that fresh air conditioners in new products may be the next growth point in the industry. "Combined with the trend of purification and health, the increase in fresh air volume will be more suitable for the needs of life scenes."

Zhang Yiming, Head of Marketing, Home Appliance Air Conditioning Business Department, JD.com

　　At the enterprise level, it can be seen that more air-conditioning companies are also launching products with corresponding functions or even composite functions through technological innovation to meet the diverse, personalized and quality consumption needs of consumers. At the meeting,Yan Bo, General Manager of Casarte Air ConditioningDue to the different air pain points faced by different climates and seasons, Casarte innovatively launched the luxury version of Yunding Air Conditioning, "This product is positioned as an’original ecological air maintenance expert ‘, hoping to achieve the maintenance of people, the maintenance of the environment, and the maintenance of high-end lifestyles through air conditioning. As a whole, what we want to do is to pass on the high-end, comfort and wisdom of Casarte Air Conditioning to consumers."

Yan Bo, General Manager of Casarte Air Conditioning

　　The product evaluation dimension built on factors such as energy conservation, health, and comfort is becoming the core driving force for the reform and upgrading of China’s air-conditioning supply side. Therefore, the2023The three major product trends in the cold year air conditioning industry are"Energy efficient" product trends;"Comfort" product trends;"Health" product trends…

　　"Dual Carbon "Engine Drives Green and High-Quality Development

　　The green and low-carbon development of the air-conditioning industry still faces no small challenges. "For the refrigeration and air-conditioning industry, under the trend of’dual carbon ‘, the biggest challenge isHFCsThe reduction of conventional refrigerants may lead to corresponding quota issues, which may directly affect the operation of an enterprise. "Li Tingxun, Associate Professor of Sun Yat-sen Universitythink, the futureYeah.HFCsControl of consumption, production, or quota managementOr will directlyImpact on the air conditioning industryDevelopment. So, how can the air-conditioning industry achieve carbon emission reductions?Lee Ting HoonIt seems that on the one hand, it is necessary to improve energy efficiency. At present, the energy efficiency of air conditioners has been improved15%The future is coming2030The year may rise again15%On the other hand, based on the carbon emissions directly caused by the refrigerant, it is necessary to choose the development of more environmentally friendly refrigerant alternatives to achieve, in this regard, the only sure chance is lowGWPRefrigerants will have a large application in the future. In addition, materials, production, transportation, storage and other links will also directly or indirectly lead to carbon emissions, so air-conditioning related enterprises also pay attention to the carbon emission reduction of the whole life cycle of air-conditioning products.

Li Tingxun, Associate Professor of Sun Yat-sen University

　　"Compared with other manufacturing industries, I personally think the energy saving and carbon reduction of the home appliance industry has advantages. "Xie Nanan, director of the environmental and dual-carbon business department of the General Technology Inspection and Testing Group, analyzed that the reason is that the home appliance industry has implemented the trade-in policy more fully, and the improvement of energy efficiency of home appliances is to reduce energy consumption from the source. In addition, the intelligence of home appliance products is a system improvement, which is considered from an overall perspective. In addition, there is more room for expansion in the green and low-carbon transformation of the home appliance industry, such as the control role of the supply chain, energy consumption in the production process, energy structure adjustment, andHFCsThe emission reduction of non-carbon dioxide greenhouse gases such as refrigerants is worthy of attention and active promotion by home appliance companies such as air conditioners.

Xie Nannan, Director of Environment and Dual Carbon Division, General Technology Inspection and Testing Group

　　Meeting, attendingofAir-conditioning-related enterprises and industry guests issued a "green energy-saving air-conditioning replacement initiative" to the air-conditioning industry – actively responding to the national "double carbon" strategy and2022The national household appliance consumption season activities will promote the improvement of quality, variety and brand of green intelligent air conditioners; industry organizations and upstream and downstream industries will give full play to their respective advantages to promote a new round of "trade-in" and "home appliances to the countryside" work, and promote the upgrade of air conditioner consumption in an orderly manner. Continue to lead the trend of quality, greening and intelligence of air conditioner consumption.This move is undoubtedly furtherBlowair conditionerThe clarion call for industrial green and low-carbon transformation.

Hot review： Why did the movie ＂Hua Qiangu＂ lose its reputation at the box office？

In the past few days, the movie "Hua Qiangu" has continued to arouse discussion among netizens. On the one hand, after 10 days of the movie’s release, the box office has just broken through the 6 million mark, which is far lower than the prediction of 17 million to 40 million before the release; on the other hand, the movie’s reputation and ratings are dismal, and it was even rated as "the first bad start of the year" by CCTV Movie Channel. The box office and word-of-mouth are both lost, and behind them are new changes such as film and television drama creation and publicity that are worth thinking about.

In 2015, the TV series "Hua Qiangu" based on the online novel of the same name broke many records such as viewership and broadcast volume. Not only are the "Bone Painting Couple", Killing Qianmo, Sugar Treasure, Ni Mantian and other related characters deeply rooted in the hearts of the people, the theme song and interlude in the play are widely sung, and even the "Power of the Great Desolation" in the play has become a hot stalk of the year in one fell swoop. The drama version "Hua Qiangu" successfully developed the online text IP and created the Xianxia Ancient Idol track, which is still the "white moonlight" in the minds of many audiences. So, with its back to the top IP and sitting on the "audience filter", how did the movie version "Hua Qiangu" end up in such a situation?

Looking at the online and offline evaluations, it is not difficult to find that most fans of both novels and dramas dislike the movie version – the former feels that the adaptation is "unsuitable to the soil" and the logic depends on "brain supplementation"; the latter is confused about the plot and says it is difficult to understand. In terms of content, compared with the detailed restoration of 50 episodes of the TV series, the length of the movie is limited. By stuffing the detailed and rich novel plot into the capacity of 97 minutes, the narrative rhythm of the movie version seems to be doubled, omitting many key turns and transitions, making the characters and stories fall into the rut of upgrading and fighting monsters.

On the other hand, it is a matter of form. Objectively speaking, in recent years, domestic film and television dramas have generally been improving, and the audience’s aesthetic level has also been constantly improving. As a fairy and hero movie released in 2024, the movie version "Hua Qiangu" not only failed to give the audience artistic enjoyment and technological shock in the special effects presentation, but even lagged behind the 2015 drama version in some places, which inevitably disappointed the audience.

Due to the poor box office and reputation, the film director Zhang Chao apologized for the haircut video, which once again pushed the film into a frenzy of discussion. Zhang Chao Li said that the box office is now sorry for the producers and team partners, and four years of hard work and dedication have not been rewarded. Unfortunately, many netizens did not buy this apology, believing that the director’s move was equivalent to "sad-fishing".

In the end, the audience is running for IP, plot and characters, and will not simply buy it for their feelings. Compared with 2015, Ancient Idol + Xianxia can collide with fresh sparks. In recent years, all kinds of Xianxia Ancient Idol film and television works have come out one after another, which itself is not so fresh and attractive. If it cannot be presented with more creative designs and better quality, the film version not only cannot "borrow light", but also faces the comparison and doubts brought by "pearl jade first".

Whether it is a movie or a TV series, the feedback from the market and the audience has repeatedly explained the simple and important truth: by occupying the "big IP" and inviting traffic stars, even if the plot is full of loopholes and the special effects are flashy, they can top the charts. The era of fans is over. Quality is the must-kill skill forever. Creation with ingenuity, sincere presentation, and high-quality works are the last word. Only by truly respecting the production team and the audience can we truly win respect and harvest success.

The first ＂Made in Chongqing＂ panoramic wisdom flagship SUV AITO goes on the market.

On December 26th, at the press conference of the M9 and Huawei’s whole winter scene, the first "Made in Chongqing" panoramic wisdom flagship SUV AITO was officially launched, and four models were launched in two power versions, namely extended range and pure electric, with a price of 469,800-569,800 yuan.

AITO Jiejie M9 was jointly launched by Chongqing car companies Cyrus and Huawei, and adopted a brand-new family design "Kunpeng Wings Spreading". The new car applied a number of cutting-edge innovative technologies, such as "Super Xuanwu Body", which was the world’s largest one-piece die-casting, and the lightweight coefficient was significantly higher than that of the same class. The 12 parts of the whole car also adopted 2000 MPa nuclear submarine-class hot car steel.

Huawei Turing Intelligent Chassis, equipped with AITO Wenjie M9, comes standard with intelligent closed air spring and CDC variable damping shock absorber, supports 5-speed body height adjustment, and also has a full-scene smart road preview system with adaptive active suspension, which can smoothly cope with different road conditions.

In terms of power, AITO’s M9 extended range version is equipped with a drive system consisting of a 1.5T engine and front and rear motors, with an acceleration of 4.9 seconds at zero and 4.3 seconds at zero for the pure electric version. The fuel consumption of the extended range version is as low as 6.9 liters per 100 kilometers, the comprehensive battery life is as high as 1402 kilometers, and the pure battery life is as high as 275 kilometers. The pure electric version is equipped with Huawei’s "Whale" 800-volt high-voltage battery platform, which can achieve a battery life of 150 kilometers in 5 minutes and an overall battery life of 630 kilometers.

In terms of automatic driving, M9 adopts Huawei ADS2.0 advanced intelligent driving, equipped with industry-leading 192-line laser radar, and cooperates with high-definition camera and millimeter-wave radar to support intelligent driving of national highways, urban expressways and urban areas.

AITO M9 is expected to be delivered in batches on February 26th next year. The relevant person in charge of Cyrus said that the company has built a world-leading super smart factory in Chongqing, with intelligent manufacturing equipment that integrates advanced technologies such as AR vision and big data. The key processes are 100% automated, and a new car can be rolled off the assembly line every 30 seconds, with the highest production efficiency in the world.

The woman pays the deposit to pick up the car, and the price is increased. 4S shop： The sales agreement is invalid without signing.

　　On December 30, 2019, Ms. Cao of Wuhan reported to the complaint platform of the quality report that she bought a Cadillac XT5 sedan during the Wuhan Auto Show in November, signed a car booking agreement on the spot and paid a deposit of 10,000 yuan; However, when he was told to pick up the car at the end of December, he was told by the 4S shop that he needed to temporarily increase the price by 6,500 yuan, otherwise he would not leave the car.

　　On January 2, 2020, the customer service staff of Wuhan Hengxin Xingkai Automobile Sales & Service Co., Ltd., which belongs to the 4S shop involved, told The Paper that the car booking price was supported by the manufacturer during the auto show, but because the customer picked up the car after the time supported by the auto show price, he could only raise the price or refund the deposit of 10,000 yuan. In addition, the vehicle booking agreement signed at the time of car booking is invalid because it is not signed by the sales consultant.

　　Xing Xin, a partner of Hunan Jinzhou Law Firm, believes that the 4S shop asked for a fare increase when communicating with Ms. Cao to pick up the car, which shows that the validity of the agreement has not been denied. Ms. Cao has the right to protect her rights and interests by bringing a lawsuit to the court.

　　Ms. Cao introduced that in November 2019, at the booth of Cadillac at Wuhan International Expo Center Auto Show, she ordered a black Cadillac XT5 sedan on the spot. After many times of communication with the sales, the price was 275,700 yuan. On the same day, she signed a car booking agreement and paid a car purchase deposit of 10,000 yuan. It was agreed with the sales that the date of picking up the car was "before New Year’s Day".

　　After booking the car, Ms. Cao repeatedly asked about the time of picking up the car, and was told by the 4S shop that the booked car had not arrived at the store. On December 27th, the sales staff of 4S shop contacted Ms. Cao, saying that the car could be picked up, but it needed to increase the price by 6,500 yuan, otherwise the car booking agreement signed during the auto show would be invalid.

　　Ms. Cao said that at the auto show, the salesperson told her that there was a special preferential price during the auto show, and she could not get this discount after the auto show. She only paid the deposit and signed a car booking agreement during the auto show.

　　Vehicle booking agreement signed by Ms. Cao and 4S shop Photo courtesy of the interviewee

　　As can be seen from the car booking agreement provided by Ms. Cao, the agreement clearly indicates that the car price of the reserved car is 275,700 yuan, the delivery time is "the car arrives at the store" and Party B pays the full amount of the car, but it does not mention the specific time of picking up the car and the effective period of the car price.

　　It is stated in the agreement that the agreement can take effect only after Party A (4S shop) seals it and Party B signs it, but there is no company seal or sales consultant signature on the agreement.

　　On January 2, The Paper called Wuhan Hengxin Xingkai Automobile Sales & Service Co., Ltd., which belongs to the 4S shop involved. The customer service staff of the company said that in November, the customer signed an order for car booking at the auto show, and the price at that time was indeed supported by the manufacturer’s price. However, because the customer picked up the car after the auto show price support time, he could only pick up the car at a higher price.

　　"If the customer picks up the car in November, we can still follow the agreed price, but now the price has gone up, from 275,700 to 282,700, and there is nothing we can do." The customer service said that the vehicle booking agreement needs to be signed by both the customer and the sales consultant, but Ms. Cao’s vehicle booking agreement is only signed by the customer and not signed by the sales consultant, which is an invalid agreement.

　　In this regard, Ms. Cao said that the current status of the electronic agreement is indeed that the sales are pending. "But when booking a car, the agreement is operated by 4S shop sales on the APP, and the content is also written by them. At that time, I didn’t think so much. I signed it first, but I didn’t know it was so dishonest."

　　On the afternoon of January 2, after many consultations, the customer service staff of Wuhan Hengxin Xingkai Automobile Sales & Service Co., Ltd. told The Paper that two solutions have been proposed at present: the first one is that the customer raises the price by 6,500 yuan to pick up the car; Second, if the customer is unwilling to add money, he can refund the deposit of 10 thousand yuan.

　　In view of the above, Xing Xin, a partner of Hunan Jinzhou Law Firm, believes that the car booking agreement belongs to an electronic contract, and the salesperson, as an employee of the 4S shop, has acted as a duty behavior since the salesperson sent it to Ms. Cao, which can already be regarded as an invitation issued by the 4S shop. After Ms. Cao signed the agreement, it was regarded as a promise, and at the same time, Ms. Cao paid the deposit, and the agreement was established and came into effect. "The 4S shop asked for a fare increase when communicating with Ms. Cao to pick up the car, indicating that it did not deny the validity of the agreement, and it was also regarded as a de facto recognition of the validity of the agreement."

　　Therefore, Xing Xin believes that the agreement does not take Ms. Cao’s car pick-up in November as a restrictive condition for the preferential car payment, and increases the price when picking up the car. Ms. Cao has the right to ask the 4S shop to continue to perform the agreement by bringing a lawsuit to the court.

Guo Shilang starred in the new drama ＂The Story in Time＂ as the teaching director.

The Story in Time is a TV series produced by Xu Dong, directed by Li Tian, starring young actors Jelly Lin and Gao Zhiting, and featured by Li Hongtao, Guo Shilang, Wang Haiyan and Bao Dazhi.

The TV series Story in Time is set in Qingdao from 1990s to early 2000. It tells the twists and turns of Chen Yiduo and Bi Laifu, who lived in the same apartment with Chen family, for 10 years, and depicts the inspirational story of a group of passionate young people who grew up and struggled in the changing times, lived up to their youth and pursued a better life.

This time, Guo Shilang’s performance as the dean in The Story of Time impressed the audience deeply. Guo Shilang’s performance as the role of "Lao Guo" in the TV series Basic Law of Genius starring Lei Jiayin, Zifeng Zhang and Zhang Xincheng has also been widely concerned and recognized by the public. Guo Shilang is even called "an actor who is good at acting" by people in the film and television circle. As an acting actor, his acting skills are both positive and negative, and it is a great appreciation for him to win this title.

It is reported that Guo Shilang has appeared in hundreds of film and television works since his debut. In 2021, the cinema film "Peacock Flying from the Outer Space" starring Guo Shilang is currently in a state of waiting to be broadcast, expecting Guo Shilang to bring more new works to the audience.

According to Li Tian, the director of the play, the script structure of Story in Time is not designed to satisfy the audience’s curiosity and set up a ups and downs plot. "The story begins with a group of children’s world, from an extremely ordinary little thing to countless seemingly unremarkable life details." Li Tian said that the reason why the background of the play was set in the 1990s was mainly because that era was a very profound period in everyone’s memory. "With the introduction of the market economy, people have ushered in a lot of changes in their lives, and with the influence of reform and opening up, many new things and thoughts have also intensively affected people’s way of thinking. It was a golden age, an era when we traced back memories. " The Story in Time is just like this, depicting this group of teenagers who grew up in the 1990s and their ordinary families. The creator hopes that through this story, two generations can resonate: "Let the post-80s and post-90s trace the growing memories, and let the post-80s and post-60s find the imprint in their minds. It is our original intention to review everyone’s stories in time through this drama."

The Story in Time is a story with a linear structure that records time. The whole play revolves around Bilaifu’s growth perspective and focuses on everyone’s responsibility and responsibility in family and society. Bi Laifu was fostered in the home of his adoptive father Chen Dadong since he was a child. He saw the dribs and drabs that the family paid for him and the pressure that the family had because of his arrival. So he resolutely gave up the college entrance examination and went to work in the factory. This seemingly naive decision has caused a storm in an ordinary family. A childish but determined decision symbolizes a boy’s determination to take responsibility and become a man. All the stories in the play are started because of this seemingly immature decision, but the protagonists in the play have also chosen different ways to realize their life ideals.

The drama takes the youth stories of a group of strugglers as the main axis, and combines the changes of the times with personal changes. Games played in childhood, snacks eaten, toys that accompanied everyone in childhood … … It will be presented in the play, "We will watch cartoons we liked as children again in our spare time, relive childhood movies and TV dramas, listen to childhood favorite songs, or go back to our alma mater to have a look … … Perhaps there are many sticking points in today’s society, and an antidote can be found in that era. " Li Tian said. Therefore, in order to fully interpret that era, the producers also made great efforts. It is reported that more than half of the filming locations in this drama are Qingdao tube-shaped buildings that are not open to the public. The long and narrow corridors connect multiple rooms in series, instantly evoking memories that belong to the 1990s. At the same time, in order to further fit the scene at that time, the costumes, make-up and props of the play also highly re-engraved that era. Feixiang brand bicycles, old cars, blue, white and red school uniforms, and early stalls at the school gate are all perfectly restored in the play.