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Changan Deep Blue G318 will debut on March 18

　　Changan Deep Blue G318 will debut on March 18, which is a new SUV model under the Changan Automobile Deep Blue brand. It is positioned as a "new hard-core technology" model. The price of the new car is expected to be around 300,000 yuan.

Changan Deep Blue G318 will debut on March 18 _fororder_image001

Changan Deep Blue G318 will debut on March 18 _fororder_image002

Changan Deep Blue G318 will debut on March 18 _fororder_image003

　　The new car as a whole adopts a hard-edged off-road vehicle shape, with a square outline and clear three-dimensional lines, highlighting a good sense of power. The black package is used under the front bar, forming a strong contrast with the body. The C-shaped daily line on both sides of the front is very recognizable. It is worth mentioning that the dark blue G318 also provides the original roof rack spotlights, which can provide more abundant ambient lighting during crossing or camping. On the side of the body, the dark blue G318 adopts the design of front low and back high, and the waist line and roof line form a cutting surface, bringing a strong sense of power. At the same time, the new car adopts the classic six-spoke wheel hub, and the combination of off-road tires enhances the overall fashion sense of the new car. The length, width and height of the new car are 4915/4998 * 1985 * 1885/1960 mm respectively, and the wheelbase is 2880 mm. The dark blue G318 rear is themed with the "Space Gate". The main body is formed by the tail window glass and the black parts below, and the two sides of the volume are extended to intersect to form a lifting structure. The C-shaped energy crystal tail light echoes the headlights, and the shape of the tail light group is more three-dimensional and powerful. The new car adopts the "small schoolbag" common to hard-core off-road vehicles. It can be judged by the door handle design that the car will adopt a side-opening tailgate structure, which greatly improves the loading capacity.

Changan Deep Blue G318 will debut on March 18 _fororder_image004

Changan Deep Blue G318 will debut on March 18 _fororder_image005

　　The dark blue G318 is equipped with super range extension, equipped with front and rear dual motor four-wheel drive, the total power of the system is 316kW, the full load mass is 2800kg, and the ton power reaches 112.86kW/1000kg; in terms of expansibility, the dark blue G318 provides a wealth of original expansion parts, including luggage racks, headlights, electric pedals, backpack bags, spare tires, etc. The new car has towing qualifications to meet the needs of users for outdoor towing, and is also equipped with in-situ U-turn function to achieve a very small turning radius through rear wheel reversal. (Source: Changan Deep Blue)

YOUNG NISSAN Dongfeng Nissan is fully playing with brand rejuvenation

? ? With the rise of the post-80s and post-90s consumer groups, the trend of youth has swept the automotive market. According to a survey by J.D. Power, the Harley crowd (generally referring to the post-85s group) will account for 70% of the car-buying group in the next five years. In the face of new trends, major car brands have seized the young market, but most car companies are only stuck in slogans or forms, lack of systematization and spiritual appeal that resonates with young consumers.

? ? "For Dongfeng Nissan, youth is not a simple slogan, nor is it just a marketing tool, but to make youth more flesh and blood," said Tatsukoshi Shin, general manager of Dongfeng Nissan Passenger Vehicles.

? ? In 2015, Dongfeng Nissan took the brand slogan "Blooming Youth" and "Passion, Challenge" as the core spirit of the brand, and fully implemented the brand rejuvenation from the aspects of brand, product, marketing, service, etc., and upgraded the rejuvenation to the corporate strategic level. With the advancement and deepening of the rejuvenation strategy, Dongfeng Nissan’s branding impression and brand likability among the Harley crowd in 2015 improved significantly, and the growth rate was better than that of many automobile companies. Its youthful image gradually won the recognition and resonance of the Harley crowd.

? ? Using young people’s thinking to create young products

? ? In the opinion of Zhou Xianpeng, party secretary and deputy general manager of Dongfeng Nissan Passenger Car Company, in the era of mobile Internet, the speed of product replacement has been greatly accelerated. Only by embracing the young people born in the 1980s and 1990s, and using the thinking of young people to create young people’s cars, can car brands bring young products that truly meet the needs of the new era.

? ? Therefore, Dongfeng Nissan launched three YOUNG NISSAN strategic models in 2015 – New Loulan, New Qashqai, and New Bluebird.

? ? As the first model of YOUNG’s NISSAN strategy, the all-sensory SUV New Loulan adopts the latest NISSAN design language and technology, sports car-like appearance and dual-engine hybrid power, etc., to bring an extraordinary driving experience to young people.

? ? The new pure European-style driving SUV Qashqai adopts the European design center "Urban Phantom" design concept, has the only professional SUV chassis in the same class, and the only front and rear independent suspension in the same class, which meets the needs of young consumers for performance and off-road; with the product temperament of "unbridled youth, unbridled freedom, and unbridled vitality", the new Qashqai will please the young consumer market that pursues individuality and achieve its status as the strongest urban SUV in the same class.

? ? Dongfeng Nissan also brought together the strength of the NISSAN global team and launched the first exclusive car for urban vitality young people – LANNIA Bluebird. Adhering to the development concept of "All in YOUNG", LANNIA Bluebird has created a "distinctive sedan" for urban vitality young people with its creative shape derived from fantasy, dynamic driving control to release vitality, and avant-garde intelligent technology, ushering in the YOUNG era exclusive to young people in the automotive market.

? ? Zhou Xianpeng said: "Under the YOUNG NISSAN brand rejuvenation strategy, the new Loulan, new Qashqai and new Bluebird products will be launched together, which will lead Dongfeng Nissan to usher in a new pattern of product rejuvenation."

? ? Communicate with young people to make the brand more attentive

? ? Unlike the previous generation, the communication patterns and values of the post-80s and 90s young groups have undergone tremendous changes: they refuse to preach, pay attention to themselves, are full of personality, and have colorful hobbies and lifestyles. They value the integration of Moments and social circles, and emphasize value recognition and belonging. Communicating with them in a way that young people like, Dongfeng Nissan has given the brand a temperature and can better enter the hearts of young people.

? ? Young people like sports, like sports

? ? Dongfeng Nissan took the opportunity of Nissan’s sponsorship of the Champions League to simultaneously launch the "Champions League China Tour" series of activities, providing Chinese fans with a valuable opportunity to talk to the stars at close range and watch the Champions League live; in October this year, Dongfeng Nissan expanded the territory of sports marketing to the basketball field, and reached a three-year strategic cooperation agreement with the NBA. In the future, a series of joint actions will be carried out in the fields of automobile and basketball culture promotion, brand and marketing activities, fan and owner welfare, charity and public welfare.

? ? "Signing a three-year strategic cooperation agreement with NBA will greatly enhance Dongfeng Nissan’s influence and goodwill among young people, and further accelerate the brand perception innovation needs of’YOUNG NISSAN ‘to bloom young people." Zhou Xianpeng, deputy general manager of Dongfeng Nissan Passenger Car Company, said that NBA has a wide audience in China, especially among young people. There is no doubt about its influence and appeal. Most basketball fans born in the 1980s and 1990s have been paying attention to NBA events since they were teenagers, and they have a good memory of stars and teams. And Dongfeng Nissan’s "challenge", "vitality", "passion" and other key brand factors also complement the brand competitive spirit that NBA has been promoting, thus realizing the strong alliance between China’s Japanese auto brand NO.1 and the international top sports event brand.

? ? Young people love music and dream of music

? ? Dongfeng Nissan and NetEase Cloud Music have created the "Ideal Musician Support Program", which provides young grassroots musicians with the exclusive ideal incentive of "Star Mentor + Ideal Fund + Music Promotion Resources + Music Sharing Meeting" with a new O2O online and offline linkage model, aiming to help them realize their musical dreams, and tap their ideals, values and positive energy to inspire more young people to stick to their own ideal path. A group of talented young musicians such as Park Xingyu, Liu Ruiqi, and Excuse Me have won promotion resources present on all major platforms on this stage and realized their musical dreams.

? ? Regarding the significance of this event, Tatsukoshi Jin, general manager of Dongfeng Nissan Passenger Vehicle Company, said, "Music is the best way to communicate with young people. Dongfeng Nissan is vigorously promoting the youth strategy. We hope to use the NetEase Cloud Music platform that is loved by young people to enhance communication with them. This’Ideal Musician Support Program ‘not only creates opportunities for us to communicate with young people, but more importantly, it lights up the dream path for this group of young grassroots musicians with ideals."

? ? Young people are keen on entertainment and advocate trends

? ? Dongfeng Nissan has inspired young people to love Dongfeng Nissan by sponsoring popular film and television dramas such as "Why Sheng Xiao Mo" and "Tomb Robbery Notes", collaborating with "Men’s Wear" to create a trend pioneer party, naming the 15th Chinese Film Media Awards, and joining hands with the most popular music brand "Midi" music, launching "Midi × Bluebird Night" and other entertainment activities to inspire young people’s love for Dongfeng Nissan.

? ? Young people are full of ideals and full of hope for the future. Dongfeng Nissan has partnered with well-known media to create a series of activities "Finding the Unknown Self" and a celebrity campus speech program "Ideal Time". The "Finding the Unknown Self" series of activities uses 32 young people from different industries and fields to find ideals and values together with young people; "Ideal Time" invites real estate tycoon Ren Zhiqiang, CEO Li Bin of Yiche, and Li Qi, the overall champion of the second season of "The Voice of China", to communicate face-to-face with young people, providing them with more opportunities to realize their ideals, and advocating the whole society to pay attention to the values and ideals of contemporary young people.

? ? Nowadays, young people are full of love and enthusiastic about public welfare. Dongfeng Nissan launched the "10,000 Steps to Sunshine Road" Ludian Teaching Assistant Program on Sina Weibo, a social gathering place for young people. Combined with the social methods such as running and walking, and the number of steps that young people love to convey love, through "Internet + Public Welfare", the public welfare platform will be extended to young "Moments".

? ? Be a channel for young people and open up a big platform for automotive life

? ? "The younger generation of consumers has a strong internet spirit. Dongfeng Nissan will provide consumers with more personalized, networked and visual service touchpoints through the construction of e-commerce platforms," said Chen Hao, deputy general manager of Dongfeng Nissan’s market sales headquarters.

? ? To this end, Dongfeng Nissan has launched www.chebaba.com, the first auto e-commerce platform built by car companies in China. Consumers can experience a more convenient way to buy cars on the PC side, WAP side, Tmall side, Alipay side, and WeChat side. It is fully in line with the consumption habits of young people. The LANNIA Bluebird launched this year has become Dongfeng Nissan’s first model to be jointly pre-sold on its own e-commerce platform, Che Baba, and Tmall, a highly active online shopping platform for young people. In the future, consumers can also easily achieve customized services in Che Baba Mall, choose more personalized products and services, and fully meet the diverse consumption needs of young people.

? ? Zhou Xianpeng, party secretary and deputy general manager of Dongfeng Nissan Passenger Car Company, said: "Under the new normal of micro-growth in the car market, rejuvenation is an important means to deal with the challenges of the car market. In the future, Dongfeng Nissan will continue to deepen the brand rejuvenation strategy, expanding from young consumers with Harley as the main body to the general public group with a young mentality. With a more’heart-to-heart ‘rejuvenation, Dongfeng Nissan will be more warm and understand young people, so that Dongfeng Nissan will continue to maintain its competitiveness and leadership in the future competition."

Feng Xiaogang’s ＂Catch the Agent＂ official announcement, Lei Jiayin × Hu Ge focuses on ＂entanglement＂

1905 movie network news On June 17, he presented his new film at the 26th Shanghai International Film Festival Chinese Masterpiece Tour Conference, and officially announced the cast for the first time. The film, starring the two, will start in November this year. The film "Catch the Agent" is a period film directed by Feng Xiaogang after "Youth" after a lapse of seven years, telling a game of faith that spans 40 years. Feng Xiaogang, who has always been good at period films, has focused on the little people in the big era in many films, portraying their joys and sorrows vividly. This return to period films, with actors such as Lei Jiayin and Hu Ge, has made audiences look forward to it.


On the day of the event, the film revealed a concept poster, which also contained a unique expression in the full atmosphere of the era. A warm water bottle and an enamel tank are leaned together, and the "anti-rape and anti-rape" printed on the tank bears the brand of the times. The police and the secret service are like a warm water pot and a tank, one is always baptized in hot water, the other is trapped in the tank, and the pine trees growing in the tank seem to suggest the special friendship between the two. What roles Lei Jiayin and Hu Ge will play, and what kind of sparks will collide between the two, which is fascinating.


Feng Xiaogang made another period film after 7 years

Tell the story of a 40-year religious game


The movie "Catch the Secret Service" tells the story of the founding ceremony in 1949. Xiao Dali, who had just entered the city and turned into the director of the public security police station, found that Feng Jingbo, a primary school teacher, was full of doubts. In line with the high vigilance of a soldier and the sense of responsibility of a public security soldier, he simply partnered with Feng Jingbo as a neighbor. After going through hardships all his life, he carried out a nearly 40-year follow-up without regrets… The game between the police and the secret service spanned 40 years, and the fates of the two kept changing with the changes of the times.


Returning to shoot a period film this time, Feng Xiaogang bluntly stated that the most important points of the film are "people" and "texture", hoping to capture the rapid changes in Beijing in the past 40 years. Feng Xiaogang revealed at the scene that he and Wang Shuo bought the film adaptation rights of the project "Catch the Agent" more than 30 years ago. "I have always wanted to bring it to the screen. When the time is ripe today, the film industry can also support the film with this texture, and I am very happy to be able to put it on the agenda." In addition, Feng Xiaogang also explained that the title of the film is derived from the game he often played when he was a child – Catch the Agent, saying that "the name is very topical".


Lei Jiayin Hu Ge’s new character focuses on "entanglement"

The first cooperation with Feng Xiaogang is full of surprises


At the event, Lei Jiayin and Hu Ge made a surprise appearance in the form of a video, and the official announced that the two actors will star in the film. In the video, Lei Jiayin said that "this is a film with style and historical significance," and Hu Ge also said that "I am very happy to see such a story with texture and the atmosphere of the times being brought to the big screen."


It is worth mentioning that this is the first time for the two to cooperate with the director Feng Xiaogang, and it is also the first time for the "brothers and sisters" to partner. Talking about the reasons for the casting selection, Feng Xiaogang said: "The texture of these two people is very different, there is a contrast. The two characters in the film have been entangled for 40 years, and I think these two actors have a feeling of entanglement when put together." The role relationship of each other is mutually exclusive, what will the two play, and what kind of entanglement and fatalism will be presented, and I look forward to seeing the movie with the audience as soon as possible.


The movie "Catch the Agent" is directed by Feng Xiaogang, starring Lei Jiayin and Hu Ge. The movie is expected to be released nationwide in 2025.


Avoid steps and steep slopes! Three steps to unlock the barrier-free ＂wheelchair navigation＂ of the ice city

People who use wheelchairs are most worried about encountering obstacles such as steps and steep slopes. In order to facilitate the travel of people in wheelchairs, Autonavi Maps and Ali Public Welfare have launched a public welfare barrier-free navigation function, and give priority to planning routes with barrier-free facilities such as barrier-free elevators, which are especially convenient for people in wheelchairs. Therefore, it is also known as "wheelchair navigation". As the first national barrier-free map navigation, the program has now covered 30 cities across the country, including Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, Wuhan, Changsha, Jinan, Chengdu, and Qingdao, and Harbin has become the first city to complete the coverage.

Citizens who need to use it can open the corresponding service in only three steps. Open the Autonavi map, click "My" in the lower right corner, and after entering the next interface, click to open "Accessible Mode", and plan the accessible route by selecting the bus subway/walking navigation mode.

It is understood that there are 162,200 physically disabled people in Harbin, and more than 2 million elderly people over the age of 60. Some of them have great difficulties in traveling due to physical reasons. Wheelchairs are an important means of transportation for their travel. The launch of this program will benefit the wheelchair travelers in Harbin and make city travel more convenient. (Harbin Daily reporter, Li Mushuang)