1905 movie network feature The third phase of "Creation Camp 2019" was launched, ranking first in the overall popularity list.
At the same time, in the new phase of the competition, Zhang Yuan and Ma Xueyang’s PK were once again on the hot search. It can be seen that the popularity of the idol draft is still undiminished.
2018 was defined as the "first year of idols". The popularity of "Idol Trainee" and "Creation 101" promoted the concept of "Idol" to a wider audience. The talent market also entered a new ecosystem from the super girls and happy men of the past.
"Idol Trainee" can be seen as the opener of this new ecology, and the NINEPERCENT (NPC) picked by the ladies has the qualification to define the appearance of the next idols.
On April 6th, the first anniversary of NINEPERCENT’s formation, the talent show "Youth With You" that lasted for more than two months also came to an end, and the new idol group UNINE was successfully born.
Before this, Youku took the lead in launching "In the Name of the Group", but it was tepid, and the ending was even a little bleak. Even the just-concluded "Green You" only appeared on the night of the final with NPC members, and the negative hot searches such as shady and "kiwi" climbed the highest heat of this session, failing to create the brilliance of the last "I Practice" top the chart.
But this is not what the idol market should look like after a hot year. Fortunately, Di Lizheba’s "Creation Camp 2019" relay went LIVE. With the popularity of a large number of "double-cooked meat" contestants, the "hardcore army style" program format, and the changed competition system, some splashes were made.
But how long can this splash last? How many viewers can the homogeneous player style and program format attract? Can you succeed in creating the next Cai Xukun?
Since the early years of the singing draft, "twice-cooked pork" contestants have been common. These people have been wandering in the entertainment industry or talent show, seeking a breakthrough, clearing their "resume" to participate again, trying to become popular.
In terms of the trainee configuration of the three go LIVE talent shows this year, the three "grassroots" players are all about the same strength. In addition to the trainees with their own heat under the halo of a big company, there is also a type of "double-cooked pork" like Cai Xukun that has attracted much attention.
Tian Shuchen, Zhao Pinlin, Zhou Yixuan, Milk Tea, Li Wenhan, Guan Yu, Yao Mingming of "Green You", Xia Zhiguang, Zhang Yuan, Ma Xueyang, Gao Hanyu, and Zhou Zhennan in "Creation Camp 2019" are all such existences.
In "Creation Camp", Zhou Zhennan is currently in the first place. Although he looks like a child, he is also a player with better overall strength among the many "double-cooked meat".
Previously, participating in "Tomorrow’s Child" also successfully debuted with strength, singing Rapper, standing Vocal, and even PK-kicking Gao Hanyu in "Creation Camp". But whether he can gain the same popularity as Cai Xukun in the follow-up program, it is still unknown to occupy the top spot.
There have been media analysis, although for the company, the cost of promoting the male idol combination and the female idol combination is not much different, but from a long-term perspective, the men’s group is the first choice. This is also the reason why this year’s "Tuan", "Blue You" and "Creation Camp" have all set their sights on the men’s group. But the capacity of the talent market can’t match the number of talent shows in a year, so the appearance of "double pot meat" is also natural.
After these shows made the little brothers debut in the C position, the "traffic" list was also reshuffled.
What followed was that they could be seen active in music, film and television, variety shows, fashion, etc. However, due to the lack of out-of-the-loop works and low national popularity, they were still labeled as "zero works" due to the closed-eye control of Amway by fans and the promotion of team marketing. The lack of representative works also disguised a lack of national popularity. In other words, these idols only lived in the self-adoring circle of fans for a period of time and could not be recognized by passers-by and netizens.
After debuting at the NPC last year, there were trainees from the combination at the beginning of the competition, and they returned to the "native" company one after another to make their debut. However, after a year of wear and tear, except for the still active "Seven Sons of Lehua" and "Four Sons of Kunyin", there are no works from the combination of Banana and Awakening Oriental.
Compared with the favorable conditions for Cai Xukun’s online dramas to be broadcast after the competition, NPC groups will go abroad for training.This year, after the competition, the men’s teams of "Tuan" and "Blue You" also failed to release follow-up resources to consolidate their popularity.
In addition, the three platforms have successively launched their own record label combinations, and resources cannot be shared. The development space of trainees who debuted in groups is also limited. As time goes by, their popularity is consumed, and they without works will inevitably be swallowed up by the huge homogeneous market.
Not only that, the short-term, high-intensity exposure has also caused controversy and doubts to surround the trainees. In this year’s program, we often see trainees who only have a few months of training time being pushed to the stage. For many people, idol groups have even become a shortcut to quickly enter the entertainment industry without talent skills, as long as they are good-looking.
Although the appearance of Cai Xukun and Yang Chaoyue has become a new synonym for "traffic", many negative people have also become "invisible bombs" in the entertainment industry.
The combination and trainees who also came from the talent show were also objectively judged to have this kind of instability. While gaining popularity and debuting opportunities, self-restraint and good character are the long-term plan to go on the road of acting. Just like Di Lizheba said at the opening ceremony of "Creation Camp 2019": "The only secret to surviving in this industry is to gain more recognition through strength and personality."
Cai Xukun’s success is inseparable from the prerequisites of "time, location, and people". Just like Li Yuchun in the past, he won the market opportunity ahead of time with his unique style and became a new benchmark. But in the huge homogeneous idol and draft market environment, it is also necessary to create the next Cai Xukun.
At the same time as the two issues of "Creation Camp 2019" went LIVE, the female version of "Youth with You" also released news that it is in preparation. What kind of qualified trainees will be delivered this time is very much anticipated.
The next Cai Xukun and Yang Chaoyue may be on their way.
Moomin was an important contributor to this article