On July 11th, 2024, on the dazzling stage of Goodwood Speed Festival, a global automobile cultural event, MG brand, as the main sponsor, celebrated its centenary with its brand-new electric supercar EXE181, Cyber GTS Concept car and brand-new MG HS model. This centennial celebration not only witnessed the glorious course of MG brand, but also showed the new height of China Zhizao in the international automobile stage.
Goodwood Speed Festival, the grand stage of MG brand’s centenary birthday, is a legendary place in West Sussex, England, which is famous for its long history and the gathering of the world’s top automobile brands. As the pride of British automobile manufacturing industry, MG brand coincides with its centenary birthday. It is undoubtedly an important milestone in the development of the brand to return to this grand event as the main sponsor. The Duke of Richmond drove his grandfather Freddie March’s MG C-type and led the MG classic motorcade across Goodwood Hill Road, which opened the prelude to the Speed Festival and the centenary celebration of MG brand.
The brand-new electric supercar EXE181 unveiled by MG brand not only pays tribute to the speed legend in the brand history, but also shows China Zhizao’s breakthrough and innovation in the field of electric vehicles with the speed target of 415km/h and the lowest wind resistance in the world of 0.181Cd. The Cyber GTS Concept car, with its futuristic design, indicates the forward-looking thinking of MG brand in the integration of design aesthetics and technology. The world premiere of the new MG HS not only provides two power options, gasoline and PHEV, with a comprehensive battery life of 1,085 kilometers, but also achieves a comprehensive upgrade in design and functional configuration, further consolidating the leading position of MG brand in the UK and even the global market.
Facing the challenges brought by the EU tariff adjustment, MG brand did not shrink back, but showed the competitiveness of China brand in the global market with a firmer pace. As the first international automobile brand run by China people, MG brand not only made continuous breakthroughs in product quality and technological innovation, but also proved the strength and charm of China Zhizao to the world by sponsoring the international stage such as Goodwood Speed Festival.
The centenary celebration of MG brand at Goodwood Speed Festival is not only a review of the glorious history of the brand, but also a declaration for the future. MG brand will take this grand event as an opportunity to continue to accelerate its global layout, take innovation as the driving force and quality as the cornerstone, lead China automobile brands to the world and continue to write a new legendary chapter.
MG brand, as the first international automobile brand run by China people, has become a shining business card for China automobile brands in overseas markets with its century-old accumulation and continuous innovation spirit. MG brand is committed to building high-quality, high-performance automobile products to meet the dual pursuit of driving pleasure and safety performance by global consumers.