1905 movie network news On November 30th, the "New Era Media Convergence Development Summit" was held in Chengdu as one of the main agendas of the 6th China Internet Audio-visual Conference. Dong Chunian, deputy director of the Network Department of the State Administration of Radio and Television, and leaders and guests from Guangming Daily, Film Channel Program Center, Guangdong Radio and Television Station, Xinhuanet, Mango TV and other media units attended the event, and shared the theme of how to promote the integration and development of traditional media and emerging media in the new era, and improve the media communication power and influence to a greater extent.
At the scene, Wei Li, the chairman of 1905 Film Network, gave a keynote speech on behalf of the Media Integration Center of the film channel, sharing the achievements made by the Media Integration Center in the past year and the future integration development strategy. Chairman Wei Li pointed out that the Media Center has established its own "three persistences" since its establishment, that is, insisting on producing tasteful content, creating quality traffic and realizing a brand matrix.
Since the beginning of 2018, by giving full play to its own film news resources and professional advantages, the film channel has built a micro-blog matrix with five accounts, namely, China Film Report, 1905 Film Network Official Blog, Film Full Decoding, Today Film Review and Film Channel Media Center, supplemented by accounts such as M Video and M Viewing Group. Through different dimensions, styles and forms, it attracts audiences of all ages and triggers hot topic discussions. By the end of November, the total number of fans in Weibo of Media Center Matrix exceeded 13.07 million, and the reading volume exceeded 2.8 billion.
The traffic data is bright, but it is more important for the film channel to integrate media center to spread valuable and quality content through the platform.
Since September, the movie channel has launched a "tough battle against poverty — — "Starlight Action" led Chen Kun, Zhou Xun and other filmmakers to go deep into poverty-stricken counties for investigation, implemented the spirit of the important instructions of the Supreme Leader General Secretary on the three-year action to win poverty alleviation, and stimulated and strengthened the social responsibility of film actors, especially young film actors. Up to now, there have been more than 30 live broadcasts.
On October 17th, National Poverty Alleviation Day, Rong Media Center also broadcasted the launching ceremony of "Starlight Action" for 12 hours continuously, focusing on tackling poverty. The "National Poverty Alleviation Day Concern Plan" launched in cooperation with this activity has influenced 300 filmmakers to speak together on social media. The reading volume of Weibo topics has increased by 1.9 billion in a week, and the discussion volume has exceeded 14 million.
In addition, in 2018, the Film Channel Media Center also launched a series of positive energy media content products — — Twenty-one young actors performed collectively and gained 290 million readings on Weibo. Ten years after the May 12th Wenchuan Earthquake, the commemorative song "Endless Life" was released, which also gained great influence.
In terms of content, the Media Integration Center always adheres to the theme of China film development, completes professional film activities and programs, and completes communication work to protect the development of Chinese films. In 2018, the film channel hosted live broadcasts of major film festivals including golden rooster award, SCO National Film Festival, Beijing National Film Festival and Shanghai International Film Festival. And through various forms of webcasting, pictures and texts, short videos and media distribution, the major film activities were reported in an all-round way in the form of media.
In June, the special column "The Performer’s Words" of Today’s Film Review returned in the second season. Based on the good reputation and influence of the first season, this column paid more attention to the performers’ virtue and artistry, and the program adhered to its own cultural character, showing the values and honor of the actors as a profession. Since October, in order to commemorate the 40th anniversary of the reform and opening up, the Media Center of the Film Channel has successively launched Today’s Film Review Hong Lun and two excellent columns, both of which express filmmakers’ deep feelings for the times and the development of the motherland from different angles and in different ways.
In addition, Rong Media Center continues to optimize its two mobile products, namely, the movie channel client focusing on movie news, commentary and live broadcast, and the 1905 mobile movie client focusing on movie on demand and data retrieval. Also starting from this year, the Media Center has integrated resources and launched a variety of interview columns, including the in-depth dialogue of senior filmmakers "Pindao Movie" and the positive energy entertainment interview focusing on young actors "Up! "New Power" has been launched one after another, and multi-line distribution has been carried out through the new media.
At the National Conference on Propaganda and Ideological Work held in August 2018, General Secretary of the Supreme Leader made major arrangements for the Party’s propaganda and ideological work under the new situation. Under the guidance of the central spirit, the pace of integration and development of domestic media industry will be further accelerated. The new era has given the media a new mission, and it has also given the media new kinetic energy. As a young team, the Film Channel Media Center, which was established just one year ago, will continue to explore and forge ahead in the future.