Three new cars listed, new red flag 2021 sales exceeded 200,000

　　International Online Auto Channel News: On September 28, the "Flag is more red, and the new journey – Hongqi HS7, HS5, H5 are newly listed" ceremony was held in Changchun City, Jilin Province. In the ceremony speech, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., also announced that the cumulative sales of Xinhongqi in 2021 are about to exceed 200,000 vehicles, reaching this milestone nearly three months earlier than in 2020.

New Hongqi 2021 cumulative sales are about to exceed 200,000

　　In his speech at the rejuvenation ceremony, General Manager Chen Xu expressed his deep gratitude to customers on behalf of the Xinhongqi brand. "Everything for customers, everything for customers, and everything for customers" is the philosophy and commitment that Xinhongqi has always adhered to. In the face of challenges such as the difficulty of chip supply in the whole industry in 2021 and the COVID-19 epidemic, Xinhongqi has forged the name of hardship and dreams, and has shown its tenacity and vitality in the process of product renewal and upgrading, marketing breakthroughs and innovation, and ecological vigorous growth. With the dream of "a better life and wonderful travel", Xinhongqi has shown the world the unbreakable blood connection between the brand and customers, creating a new sample for the Pringles relationship of national brands in the new era that has not been seen before and is a model for the future.

Hongqi HS7, HS5, H5 are newly launched

　　Xinhongqi works hard to fight for customers

　　Looking back at December 25, 2020, Xinhongqi achieved a 200,000 sales volume and achieved a growth miracle of 42 times in three years, which attracted people’s attention and expectations. In the first nine months of 2021, the chip supply crisis in the whole industry continued to deepen, coupled with the repeated attacks of the COVID-19 epidemic, huge challenges shrouded the entire automotive industry. Due to the high proportion of advanced configuration of all Xinhongqi products, the impact of supply shortage on production and sales was more serious. At this time, Xinhongqi cares about the needs of customers, stimulates full potential, strengthens supply guarantee, strengthens supply coordination and logistics deployment, and tries its best to meet customer order demand and live up to customer expectations. Today, Xinhongqi has once again made great strides towards 200,000 sales milestone. Because of the customer and fight for the customer, Xinhongqi shows the vitality of the stronger the destruction and the stronger the battle.

Hongqi assembly workshop

　　In July 2021, in the face of the sudden rainstorm and flood in Henan, Xinhongqi led customers and loved their homes, and composed a moving song of love. In the first time the rainstorm and flood occurred, FAW and various brands donated 45 million yuan to help the disaster area, of which the Hongqi brand donated 15 million yuan; Hongqi quickly launched the "Ten Caring for Heart Service" including ten policies such as rescue, testing, maintenance, re-inspection, disinfection and sterilization, and subsidies. The emergency rescue hotline of 19 offline experience centers in Henan was opened to fully protect the interests of customers. Hongqi has a total of 553 rescue service vehicles and a total of 25,184 customers. Hongqi customers and Hongqi marketers fight side by side, showing the eternal base color of the new era national brand wholeheartedly for customers and wholeheartedly for the home country.

Rescue in Henan

　　New Hongqi products are upgraded to customers

　　To reach 200,000 sales milestone, in order to thank thousands of customers for their trust, Xinhongqi has been giving back to customers with better products. Every time a new, every new, Xinhongqi products are all changed due to customer needs and made for a better life for customers.

　　At the rejuvenation ceremony, the three 2022 products are undoubtedly the biggest highlights. After one to two years of precipitation, the three models have become the backbone of the new Hongqi product matrix, winning the love and trust of customers. With the change of customer needs and the accumulation of new Hongqi production technology, the call for rejuvenation and upgrading is becoming clearer and clearer. At the ceremony, Xinhongqi announced that the official guide price of the 2022 Hongqi HS7 is 275,800 yuan to 459,800 yuan; the official guide price of Hongqi HS5 is 183,800 yuan to 249,800 yuan; the official guide price of Hongqi H5 is 145,800 yuan to 190,800 yuan. This rejuvenation reflects the sincerity of Xinhongqi, which can be said to be a plus amount without a price increase.

Official guide price

　　This time, Hongqi HS7 has added a "quantum silver gray" appearance color scheme and new 20-inch wheels; 3.0T models have added exclusive logos; in terms of safety assistance configuration, the active braking, automatic lane departure correction, and adaptive far and near light functions previously exclusive to high-end models are all overmatched to 2.0T models; the automatic opening of the luggage compartment and the height adjustment switch function of the trunk are added. Hongqi HS5 has optimized the front air intake grille and added two new styles of wheels; added a pomegranate red interior color scheme; the car’s intelligent network system has been upgraded from 2.0 to 3.0 version; in addition, the gear handle area, driving mode selection switch, and one-click start button have been optimized. The 2022 Hongqi H5 has updated the headlight details, 19-inch wheels, and blackened taillights; the original gray interior has been upgraded to an ivory gray color scheme, and a pomegranate red color scheme has been added; the intelligent network system has been upgraded to version 3.0; the 1.5T flag rhyme version and above models are overequipped with rear induction taildoors, reversing images and keyless entry functions. The three new models are overequipped and upgraded this time, responding to real customer feedback everywhere, and improving everywhere.

Hongqi HS7, HS5, H5 are newly launched

　　In the live broadcast of the listing event, Xinhongqi led the audience to visit the final assembly workshop of Hongqi Smart Factory, demonstrating the strength of Hongqi’s product manufacturing. Xinhongqi knows that technological development must be customer-oriented. From Hongqi’s "flagship double star" H9 and E-HS9’s "national car safety" and "national car health" to this three-car renovation and upgrade, Hongqi’s technology and products are only for the realization of customer interests, to meet customer concerns, and to truly "change for customers".

　　Xinhongqi marketing upgrade is born for customers

　　Product innovation and upgrading is to meet the ever-changing needs of customers; brand innovation and marketing is to convey emotions more effectively to customers. The Pringles relationship of national brands in the new era is not only to satisfy customers materially, but also to spiritually support with emotions and lead with dreams.

　　Marketing is created from the heart, and innovation is born for customers. From August to September 2021, Xinhongqi keenly sensed the emotional flow brought by the Olympic Games, and set off a new wave of innovative marketing in order to resonate with customers’ feelings of home and country and reinvigorate the passion of Xinhongqi as a sports power. On August 5, Xinhongqi announced that it would present Hongqi H9 products or the right to use them to every athlete who won a medal in the Chinese Olympic delegation in this Tokyo Olympic Games, which aroused widespread debate and resonance from all walks of life. On September 10, Xinhongqi officially launched the delivery of H9 products to Glory Athletes, and officially delivered the domestic snowmobile equipment developed by FAW Hongqi and Aerospace Technology to the Winter Sports Center. Immediately, Hongqi signed a cooperation agreement with the General Administration of Sport of China Winter Sports Management Center, becoming a strategic partner of China’s snowmobile national team, Skeleton national team, and bobsleigh national team, and fully committed to the 2022 Beijing Olympic Winter Games cycle. From the Tokyo Olympic Games to the Beijing Olympic Winter Games, Xinhongqi deeply resonates with customers’ feelings for the country and honor athletes, and blends them with the responsibility of supporting the national sports cause.

Signed a strategic cooperation with the National Winter Sports Management Center

　　Xinhongqi flourishes ecology for customers

　　Facing the future, Xinhongqi always focuses on what customers think and want, establishing an ecological world, serving the majority of car owners, and expanding the new boundaries of national brands serving customers for a better life.

　　Under the guidance of the digital intelligence innovation strategy and the "wisdom six-in-one" marketing thinking, Xinhongqi has established a new framework of Client Server with "Qishi ecology" as the soil, attracting living water from all over the world, strengthening the foundation of 100 industries, and bringing benefits and value to customers beyond a single industry.

　　In the summer of 2021, Xinhongqi launched the first "717 Flag Fan Festival" during the third Red Flag Carnival, and announced the launch of "Flag Ecology" and the establishment of "Flag Alliance" with cross-industry brands to provide customers with rights and interests in various industries such as clothing, catering, accommodation, travel, shopping, medical care, finance, culture, and digital. With the vigorous growth of the Flag ecosystem, Xinhongqi will continue to expand the Flag Alliance, join hands with new partners in sports, entertainment and other industries, and continue to enrich the service platform built for customers.

The first "717 Qishi Fan Festival"

　　Also at the first Qishi Fan Festival, Hongqi issued the first batch of officially certified car friend association certificates, symbolizing that Hongqi has a new channel from the brand to customers in terms of co-shaping the car owner group and in-depth car owner service. And with Honor Jianer receiving the delivered H9 products one after another, the car owner group of Xinhongqi has injected majestic strength and painted a heroic color. I believe that in the future, with the diligent cultivation of Xinhongqi in the ecology of Qishi and the continuous extension of the car owner team to the vast world, the new model and new benchmark of national brand service customers in the new era will continue to be firmly established by Xinhongqi!

　　Conclusion:

　　Walking with customers, the flag will be even more red; the new journey will be infinitely wonderful. Whether it is the launch of the three cars or the 200,000 sales milestone, every step of Xinhongqi forward is full of true feelings for customers. A national brand in the new era needs to establish new connections with customers. Walking with customers, a national brand should not only do better products, more innovative marketing, more considerate service, but also truly become a family member of customers, with hearts together, growing together, feelings together, and pursuing dreams together. Because with customers, the red flag of "today" has been achieved; because with customers, the red flag should achieve a better life for customers. (Image source: FAW Hongqi)