On the evening of March 5th, Eta Ursae Majoris, the "400,000-class flagship SUV of wisdom and luxury", made its debut in Hefei.
Before the opening ceremony, the Eta Ursae Majoris flight show (stunt show) with wonderful lighting interpretation created a warm atmosphere for the guests present at the conference, and also made them feel the excellent handling quality of Eta Ursae Majoris models. The scene was full of climax and excitement.
At 18:30, the magnificent lighting show of Wenfeng Building, which echoes the main venue, was officially staged. After an exciting countdown, the listing and release of Star Road Eta Ursae Majoris-Hefei Station officially kicked off.
At the event site, the leaders of Xingtu Marketing Center, many dealer partners in Xingtu Central China Region, and many invited starlight friends and media coffees gathered together. The highly anticipated Xingtu Eta Ursae Majoris will soon unveil its mystery under the witness of many guests and media friends.
At the press conference, Liu De, director of the operation department of the key account director in charge of the Central China Region of Xingtu Marketing Center, brought a wonderful speech to everyone.
Mr. Liu said that Xingtu, as a high-end brand of Chery, is also a strategic brand of Chery, shouldering the important mission of leading Chery to accelerate change, make breakthroughs and fully embrace the era of green smart cars. Xingtu is the spire of Chery Group’s brand pyramid, and it should go straight into the sky!
Starway Eta Ursae Majoris, the flagship SUV with 400,000-class wisdom and luxury, is not only the first strategic model in the era of Starway brand 2.0, but also the first model of Chery Group’s "Eta Ursae Majoris 202.5 billion science and technology strategy", which is the best embodiment of the innovative spirit of "Technical Chery" in the new era.
"Users create together" is Starway’s leading idea of "customer-centered" at present. In this Eta Ursae Majoris listing and release session, two car owners’ representatives from Hefei area were invited to jointly unveil it with Starway’s leaders, which shows that Starway attaches great importance to customers and really envies others!
Star Road Eta Ursae Majoris officially appeared on the market in Hefei. Liu Hualin, product line quality director of Chery Automobile User Co-creation and Product Management Center, introduced the highlights of Starway Eta Ursae Majoris in detail, which made the "400,000-class smart and luxury flagship SUV" deeply rooted in people’s hearts.
Then, Li Ning, Marketing Director of Xingtu Marketing Center in Central China, announced the listing price and preferential policies of Eta Ursae Majoris for all the guests: the new car was launched with six models of 400T TGDI two-wheel drive and 400T TGDI four-wheel drive, with the price range of 152,800-202,800 yuan. Judging from the previous professional media evaluation, Starway Eta Ursae Majoris has the leapfrog strength to comprehensively benchmark the 400,000 joint venture luxury SUV. Combined with the people-friendly price and rich configuration level announced this time, it is believed that after listing, it will quickly set off a "luxury equal rights" movement in the 200,000-yuan SUV market, leading the Starway brand to establish a new pattern of independent high-end market.
⑥ Star-fixing Ceremony: Free road rescue for the first car owner for life.
Star Road Eta Ursae Majoris has been receiving much media attention since it was blindly ordered and pre-sold. At today’s press conference, Mr. Qian Wei, a well-known host of Anhui Traffic Radio, also came to the scene to share his view of Starway Eta Ursae Majoris and express his best wishes to Starway brand and Eta Ursae Majoris.
At the press conference, the first batch of car owners’ representatives from Central China were also invited to the scene. Under the witness of many guests, Xingtu held a grand delivery ceremony for them.
Before the end of the event, the leaders at the scene took a group photo with the car owners’ representatives and our media partners, and jointly recorded the wonderful moments that belonged to Eta Ursae Majoris.
It is worth mentioning that in the afternoon of the same day, the "Eta Ursae Majoris 1 Hit 7" special comparative test drive experience camp was held on the spot. Many invited customers and media friends who are interested in Eta Ursae Majoris participated in the test drive on the spot, and verified the excellent reliability and quality control ability of Starway Eta Ursae Majoris with their own experience.
[written at the end]
Judging from the market results of "hot before listing", the product positioning of Xingtu brand for Xingtu Eta Ursae Majoris’s "400,000-class smart and light luxury flagship SUV" is not an armchair strategist, and the key lies in the precise product strategy of "breaking through the purchasing power of doubling the car price". Today, the automobile market in China is undergoing earth-shaking changes. Joint-venture luxury brands have shown signs of fatigue in terms of product change, market demand and user concept. China brand has started to rise strongly through independent innovation technology, and gradually mastered the discourse power and pricing power of the mainstream family car market. At present, there is an urgent need for a product that can show national pride and has the value of high-end cars in China, and Xingtu Eta Ursae Majoris is such a model with a product value of 400,000, which is comparable to the joint venture luxury SUV brand.
