On March 20th, at Huawei Pura Pioneer Festival and HarmonyOS Zhixing New Product Launch Conference, HarmonyOS Zhixing’s brand-new family wisdom flagship SUV, the M8, was officially unveiled. As another masterpiece of Huawei’s deep empowerment, Wenjie M8 has caused a sensation in the market since its debut with Huawei’s many cutting-edge technologies, 5.2-meter body size and 368,000 pre-sale prices.
At the press conference, Yu Chengdong, managing director of Huawei, chairman of BG, and chairman of BU, a smart car solution, announced that the order volume of M8 had exceeded 70,000 units in just two weeks since it started the small order on March 6th. The hot booking of the M8 undoubtedly shows consumers’ high recognition of this car and sets a new benchmark for the automobile industry.
Orders for 70,000 units hit a record in two weeks. How can M8 rewrite the market structure?
At present, the mid-to high-end market with more than 350,000 yuan mainly presents a dumbbell-shaped structure-luxury brands such as ——BBA rely on brand premium, while independent brands are mainly caught in the "data competition" of volume price, volume endurance and volume parameters. The M8 has penetrated this contradiction and become a phenomenal product in the market, setting a new pre-sale record for new energy SUVs with the data of 70,000 vehicles. Behind this phenomenon is the precise positioning of M8 products and the pre-sale price that meets the market demand.
Specifically, the car body size of the M8 is 5190 mm x 1999 mm x 1795 mm, and the wheelbase has reached 3105mm, which has entered the category of "full size" and met the needs of most users for large space. At the same time, the appearance of the real car also surprised everyone with the design of the M8. Compared with the previous photos, the effect of the M8 real car in Wenjie is more indomitable and better-looking, which satisfies more families’ ideas about SUV.
In addition, as the "flagship SUV of family wisdom", Wenjie M8 also provides two layout options of 5 seats and 6 seats, which also allows more users to freely choose the model that suits them best according to the actual use scenarios. Whether it’s a family of three or a second-child family, you can do it with ease. It is worth mentioning that in the current market of this level, only 6-seat versions are available for the core competing models of the M8, such as Ideal L9, which also gives the M8 a unique advantage.
What’s more, the pre-sale price of the customer M8 is only 368,000, which not only exceeds the user’s expectation, but also separates the customer M8 from the ideal L9, and the advantage of intelligent price ratio is particularly prominent. And this is also one of the reasons why the M8 continues to explode.
Analysis of Huawei’s technology universe: a number of black technologies to create "full intelligence" and "full performance" experience
In today’s era of software-defined cars, it is obviously not enough to have large space and flexible space layout. In addition to the "full size", the M8 in the world also brings the experience of "full intelligence" and "full performance".
First of all, the smart driving level that consumers are concerned about today. The M8 in the world is equipped with Huawei’s advanced smart driving system. From the existing models of HarmonyOS Zhixing, Huawei’s advanced smart driving has achieved a panoramic smart travel experience from parking space to parking space. And the reputation of Huawei’s advanced intelligent driving has always had a good response. In 2024, the total mileage of HarmonyOS’s intelligent driving exceeded 1.2 billion kilometers. Use more, which means it is better to use, and users love it more.
On the hardware level of intelligent driving, Wenjie M8 not only brings together the family’s forward 192-line lidar, but also has five 4D millimeter-wave radars (including three forward distributed radars) and backward high-precision solid-state lidar. This means that the omni-directional perception ability of the M8 has been further improved, which can bring users a safer and more convenient driving experience.
At the same time, the M8 in Wenjie is equipped with Huawei Turing platform, adopts four-wheel drive structure, and adopts air suspension +EDC continuous variable damping shock absorber and enhanced front double wishbone+rear five-bar suspension on the hardware level. Through the cooperation of software and hardware, the M8 can adapt to more dynamic driving scenarios of vehicles, improve the occurrence of road skidding and greatly improve the dynamic safety.
In addition, the M8 is also equipped with Huawei’s megapixel smart headlights, which can be described as a "safe perspective eye" for driving at night. Prior to this, the M9 has been equipped with Huawei’s mega-pixel smart headlights, which has improved the field of vision at night, helping drivers to find road obstacles earlier and avoiding dazzling interference to other traffic participants. The special lighting mode generates the lane light carpet and projects the road outline, so that the driver can see the road outline more clearly and improve the driving safety.
It is worth mentioning that the "all-intelligent" and "all-performance" black technologies in the world of inquiry M8 are all self-developed by Huawei, which is one position ahead of the industry, and also makes the world of inquiry M8 establish a technical moat that is difficult to replicate in terms of intelligence and performance.
The strong start of the M8 in the world once again confirmed the logic of the new energy automobile market that "technological luxury is the new luxury", and in essence it was a victory of "supply-side reform": it opened up a new battlefield with the underlying technological innovation and built a brand-new model of "technology defining demand". It also gives us more reason to believe that the M8 in the world is likely to copy or even surpass the explosion myth of the family predecessors and once again become a dark horse in the market.