Recently,The 2023 China International E-Commerce Expo was held in Yiwu, Zhejiang, and many domestic and foreign cross-border e-commerce and international logistics platforms attended. General Secretary of the Supreme Leader pointed out: "China will accelerate the development of new formats and new models such as cross-border e-commerce and foster new kinetic energy of foreign trade." In recent years, cross-border e-commerce in China has developed rapidly. According to the Annual Report on Cross-border E-commerce Trade in China issued by the General Administration of Customs, the import and export scale of cross-border e-commerce in China exceeded 2 trillion yuan for the first time in 2022, an increase of 7.1% over that in 2021, showing a new atmosphere such as "the import and export scale reached a new high, trading partners became more diversified, the proportion of consumer goods further increased, and the head effect of business development was obvious". There are more than 100,000 cross-border e-commerce entities in China, and the proportion of cross-border e-commerce goods in foreign trade has increased from less than 1% five years ago to about 5% at present. Trading partners are almost all over the world, and the two-way exchange of "buying the world and selling the world" has injected new momentum into China’s foreign trade development.
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Two-way communication brings mutual benefit and win-win situation. More China products go out and overseas good things come in.
This year, the staff of Chengdu Renxing International Trade Co., Ltd. in Sichuan Province is particularly busy. As an enterprise mainly engaged in the customs clearance of cross-border e-commerce, during the promotion period, the company’s cross-border e-commerce volume increased compared with usual.More than 15%, there are 7 flights full of parcels every week to Europe, America and other countries and regions, with a value of more than 85 million yuan. The customs of Chengdu Shuangliu Airport is also busy. From June 1st to June 20th, the customs inspected and released more than one million export lists of cross-border e-commerce, which not only has a large number of goods, but also has a variety of types.
Not only Chengdu, but also all the major cross-border electronic commerce comprehensive experimental areas in China are equally busy. In the Cainiao North China Optimal Warehouse in Weihai Comprehensive Bonded Zone, Shandong Province, large and small packages are waiting to be collected. According to the staff, these days, the warehouse orders have skyrocketed, including95% are from South Korea, and 5% are from other Asian countries and regions such as Japan. In order to better enhance the shopping experience of overseas consumers, there are tens of thousands of product categories in the warehouse, and more than 40,000 items can reach South Korea in three days at the earliest.
Daily necessities, cultural and creative products, electronic products….. The surge in cross-border e-commerce export orders reflects the increasing popularity of China products and China brands in overseas markets. High cost performance, unique design and traditional cultural elements in China are all factors that attract overseas consumers. Suzhou Taihu Snow Silk Co., Ltd. (hereinafter referred to as Taihu Snow) is a textile enterprise that inherits Suzhou’s traditional silk skills. In recent years, relying on the cross-border e-commerce platform, the silk produced by the company has been exported to North America, Europe and other places, which not only improves the company’s sales, but also makes Suzhou’s traditional silk culture known to more people. After seeing the potential of e-commerce sales, the company also started short video and live interaction, which attracted many young consumers.
In 2022, the import and export scale of cross-border e-commerce in China exceeded 2 trillion yuan for the first time. Behind the figures, on the one hand, the attractiveness of China products to overseas markets is increasing; On the other hand, China consumers also enjoy more good global goods, and two-way communication brings mutual benefit and win-win results.
Youshitong is a cross-border e-commerce enterprise that mainly imports maternal and child products. The company’s bonded warehouse in Chengdu has an average monthly import throughput of infant milk powder exceeding this year.1 million cans. Ma Jianxiong, manager of the bonded warehouse, said that even in the off-season, the daily shipments still increased by about 50% compared with the same period last year.
"Buy the world, sell the world", in recent years, more and more overseas good things come in, more and more China products go out, and the overseas trading partners of cross-border e-commerce in China are increasing.
On June 16, Zhejiang Hanyun Hardware Co., Ltd., located in Longyou County, Zhejiang Province, was busy. Employees were busy sorting, packaging, posting waybills, loading and shipping cross-border e-commerce products such as smart locks and door handles. "These bathroom hardware are sent to Germany." The workshop staff said, "We have to produce 100,000 pieces of electroplating products every day, and the company has five containers of hardware products shipped to European and American markets every day."
"Since the beginning of this year, products such as door handles, smart locks and sanitary wares have been sold all over the world through overseas online platforms such as Amazon and Wal-Mart. From January to April, the export volume reached 146 million yuan, and the sales volume increased by 25% compared with last year." Ma Jun, general manager of the company, said that at present, the company’s products are exported to Europe, the United States, the Middle East, Africa and other parts of the world, with branches in the United States, Germany, Russia, Brazil and other places. We have maintained and developed good business relations with Fortune 500 companies such as The Home Depot, Cuifeng, Wal-Mart and Amazon, as well as famous brand companies in the global hardware industry.
"In recent years, the company’s economic benefits have grown steadily, mainly due to the rapid development of cross-border e-commerce." Ma Jun said that next, enterprises will focus on exploring the "Belt and Road" market and seize new opportunities.
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The supporting facilities have been continuously improved. "Cross-border shopping" has a faster and more convenient shopping experience.
Recently, a consumer in Pudong District of Shanghai bought an imported product on an e-commerce platform. After placing an order, the product was displayed in Taicang City, Jiangsu Province.The "rookie bonded warehouse" was issued and reached consumers in less than 24 hours.
The fast and convenient shopping experience is the reason why more and more consumers choose to buy goods through cross-border e-commerce channels. Behind this shopping experience is the domestic efforts in the construction of related distribution models and logistics infrastructure.
Take Taicang cityTaicang Port Comprehensive Insurance Zone, where the "rookie bonded warehouse" is located, is the first comprehensive insurance zone in Jiangsu Province to carry out cross-border e-commerce online shopping bonded import business. Relying on the natural transportation advantage of Taicang Port, there are near-ocean direct routes covering Japan, South Korea and other countries abroad, and there is a port linkage of customs clearance integration with Shanghai Yangshan Port at home, which provides a natural transportation cost advantage for the development of local cross-border e-commerce. In recent years, Taicang Port Comprehensive Insurance Zone has also made full use of major opportunities such as "Yangtze River Delta Integration" to explore new modes and channels such as "Free Trade Zone+Cross-border E-commerce" and "New Retail+Cross-border".
Suzhou Tianxiacang Supply Chain Co., Ltd. is an enterprise mainly engaged in cross-border e-commerce online shopping bonded import business in Taicang Port Comprehensive Insurance Zone. In recent years, the enterprise has deepened cooperation with Hangzhou Cainiao Supply Chain Management Co., Ltd. and obtained the qualification of rookie cross-border import center warehouse. As the first in Jiangsu ProvinceThe rookie central warehouse on the B2C side can directly dock the cross-border import business of major e-commerce cross-border platforms, realize the data collision of orders, payment orders and logistics orders, and ensure that imported goods are delivered to consumers efficiently and quickly, with an average daily import package handling capacity of about 3,500. At the same time, when domestic consumers return goods purchased through the cross-border e-commerce retail import mode, they can directly send them to the return center warehouse in the region. E-commerce enterprises complete all the return processes such as storage, sorting, declaration of return and disposal outside the region in the return center warehouse, which can greatly reduce the operating costs of enterprises and improve the timeliness of return processing.
Taicang Customs has also introduced a series of supporting measures to enable cross-border e-commerce import and export products to"Come and go" is more comfortable. Bian Fengbin, head of the cross-border e-commerce supervision section of Taicang Customs, said that, for example, the fruits imported by cross-border e-commerce will be inspected by customs staff at the first time, sampled and sent for inspection, and after all customs declaration procedures are completed in the comprehensive insurance zone, they can be delivered directly from the zone to ensure the rapid customs clearance of imported fruits. The import tariff rate is 0, and the value-added tax and consumption tax are only levied at 70%. The person in charge of Jiangsu Taicang Xin Poster Customs Co., Ltd. told the reporter that the B2B mode of cross-border e-commerce facilitates the company to simultaneously complete online and offline communication, order placing, payment and performance, and realizes direct export of goods, effectively lowering the threshold for enterprises to participate in global trade.
Recently, Ms. Gao from Chongqing bought imported milk powder at the Shenzhen Duty Free Global Shopping Offline Experience Store of Tianheli Shopping Center in Jiangbei District of the city. The fast shopping experience made her very happy."I bought and placed an order in the goods display area. The warehouse completed the declaration, packaging and distribution of the goods through a digital process, and it was delivered to the store in 10 minutes." Ms. Gao introduced.
Behind this convenience is the customs clearance facilitation service provided by Jiangbei District United Customs for cross-border e-commerce enterprises in recent years, which enables cross-border e-commerce products to be realized."fast customs clearance" and "immediate release". At the same time, with the operation of the Central European train (Chongqing New Europe), the western land-sea new channel train, and the Shanghai-Chongqing container direct express line, the zone has successfully promoted the Orchard Port, the largest hub port of inland river, rail and public transport in China, to realize the function of designated ports for imported meat, fruit and grain, so that imported goods can reach consumers more quickly and at low cost.
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Policy support environment optimization Relieve worries for cross-border e-commerce enterprises
The rapid development of cross-border e-commerce in China is inseparable from policy support from the national to the local level. In recent years, the State Council has successively dividedSix batches set up a comprehensive pilot zone for cross-border e-commerce, and issued a series of support policies, including improving customs clearance efficiency, reducing the export return cost of cross-border e-commerce enterprises, and improving supporting facilities, to provide service guarantee for cross-border e-commerce enterprises and solve worries.
At 7: 00 am on June 17th, the anchor of Shilixian Jewelry Co., Ltd., located in Zhuji City, Zhejiang Province, appeared on TikTok platform on time and began daily cross-border live broadcast. A few years ago, Qian Shaocong, the head of the company, came into contact with cross-border e-commerce for the first time, and began to try cross-border live broadcast sales methods. Since then, he has actively expanded platform businesses such as independent stations and international stations, and the company’s overseas sales have gradually increased.
He Liejun, chief of the e-commerce section of Zhuji Municipal Bureau of Commerce, said that in recent years, the cross-border e-commerce model has become popular among enterprises in Zhuji City. onlyIn 2022, the number of new cross-border e-commerce online shop enterprises in the city reached 97. In order to better serve enterprises, last year, the relevant departments of Zhuji visited more than 40 enterprises from the aspects of strengthening resource docking, optimizing cross-border environment and incubating benchmark enterprises. While providing e-commerce services, they timely grasped the needs of enterprises, and then organized six cross-border investment fairs to help enterprises quickly enter cross-border e-commerce. Not only that, Zhuji City also actively held a cross-border e-commerce PK contest, adopting a competition mode of incubation and cultivation, combining theory with practice to help participating enterprises grow rapidly in the cross-border e-commerce field. In view of the fiery mode of "live broadcast with goods", Zhuji City has also specially held cross-border e-commerce live training for enterprises with such needs.
The steady growth of overseas business of Zhejiang Hanyun Hardware Co., Ltd. also benefited from the support of policies. Ma Jun, general manager of the company, said that in recent years, the state, provinces and cities have successively introduced various policies to support the cross-border e-commerce industry. As a provincial pilot county of cross-border e-commerce industrial cluster of hardware machinery,In 2022, Longyou County issued "Several Opinions on Promoting the High-quality Development of E-commerce (Trial)", encouraging traditional foreign trade enterprises in the county to carry out cross-border e-commerce business, and clarifying that the transaction volume of cross-border e-commerce business entities exceeded 1 million US dollars, 2 million US dollars and 4 million US dollars for the first time, with one-time awards of 30,000 yuan, 50,000 yuan and 100,000 yuan respectively. We also provide targeted support for export credit insurance and cross-border e-commerce of foreign trade enterprises such as Zhejiang Hanyun Hardware Co., Ltd., organize training, conduct online exhibitions and other activities, and encourage and guide enterprises to play a good role in the transformation and upgrading of foreign trade.
Li Xinggan, director of the Foreign Trade Department of the Ministry of Commerce, said that cross-border e-commerce is a growing point of foreign trade growth. Around the development of cross-border e-commerce, in recent years, various comprehensive test areas are actively promoting the construction of online integrated service platforms. The concept is"Let enterprises run less errands and let data run more". At present, there are more than 60,000 cross-border e-commerce enterprises served by these platforms, which is about 60% of the national cross-border e-commerce enterprises. Since then, the Ministry of Commerce will also support and guide these cross-border e-commerce comprehensive test areas, further optimize the functions of service platforms, and guide overseas warehouse enterprises to connect with online comprehensive service platforms. Strive to integrate the functions of customs clearance, taxation, finance and overseas warehousing, and realize the "one-stop access" comprehensive service, so that such a convenient integrated service can benefit all cross-border e-commerce enterprises. (Author: Wang Yajing)