"Coming to the Light and Glorious to the World" was released in Eta Ursae Majoris-Hefei Station

On the evening of March 5th, Eta Ursae Majoris, the "400,000-class flagship SUV of wisdom and luxury", made its debut in Hefei.

Before the opening ceremony, the Eta Ursae Majoris flight show (stunt show) with wonderful lighting interpretation created a warm atmosphere for the guests present at the conference, and also made them feel the excellent handling quality of Eta Ursae Majoris models. The scene was full of climax and excitement.

At 18:30, the magnificent lighting show of Wenfeng Building, which echoes the main venue, was officially staged. After an exciting countdown, the listing and release of Star Road Eta Ursae Majoris-Hefei Station officially kicked off.

At the event site, the leaders of Xingtu Marketing Center, many dealer partners in Xingtu Central China Region, and many invited starlight friends and media coffees gathered together. The highly anticipated Xingtu Eta Ursae Majoris will soon unveil its mystery under the witness of many guests and media friends.

At the press conference, Liu De, director of the operation department of the key account director in charge of the Central China Region of Xingtu Marketing Center, brought a wonderful speech to everyone.

Mr. Liu said that Xingtu, as a high-end brand of Chery, is also a strategic brand of Chery, shouldering the important mission of leading Chery to accelerate change, make breakthroughs and fully embrace the era of green smart cars. Xingtu is the spire of Chery Group’s brand pyramid, and it should go straight into the sky!

Starway Eta Ursae Majoris, the flagship SUV with 400,000-class wisdom and luxury, is not only the first strategic model in the era of Starway brand 2.0, but also the first model of Chery Group’s "Eta Ursae Majoris 202.5 billion science and technology strategy", which is the best embodiment of the innovative spirit of "Technical Chery" in the new era.

"Users create together" is Starway’s leading idea of "customer-centered" at present. In this Eta Ursae Majoris listing and release session, two car owners’ representatives from Hefei area were invited to jointly unveil it with Starway’s leaders, which shows that Starway attaches great importance to customers and really envies others!

Star Road Eta Ursae Majoris officially appeared on the market in Hefei. Liu Hualin, product line quality director of Chery Automobile User Co-creation and Product Management Center, introduced the highlights of Starway Eta Ursae Majoris in detail, which made the "400,000-class smart and luxury flagship SUV" deeply rooted in people’s hearts.

Then, Li Ning, Marketing Director of Xingtu Marketing Center in Central China, announced the listing price and preferential policies of Eta Ursae Majoris for all the guests: the new car was launched with six models of 400T TGDI two-wheel drive and 400T TGDI four-wheel drive, with the price range of 152,800-202,800 yuan. Judging from the previous professional media evaluation, Starway Eta Ursae Majoris has the leapfrog strength to comprehensively benchmark the 400,000 joint venture luxury SUV. Combined with the people-friendly price and rich configuration level announced this time, it is believed that after listing, it will quickly set off a "luxury equal rights" movement in the 200,000-yuan SUV market, leading the Starway brand to establish a new pattern of independent high-end market.

⑥ Star-fixing Ceremony: Free road rescue for the first car owner for life.

Star Road Eta Ursae Majoris has been receiving much media attention since it was blindly ordered and pre-sold. At today’s press conference, Mr. Qian Wei, a well-known host of Anhui Traffic Radio, also came to the scene to share his view of Starway Eta Ursae Majoris and express his best wishes to Starway brand and Eta Ursae Majoris.

At the press conference, the first batch of car owners’ representatives from Central China were also invited to the scene. Under the witness of many guests, Xingtu held a grand delivery ceremony for them.

Before the end of the event, the leaders at the scene took a group photo with the car owners’ representatives and our media partners, and jointly recorded the wonderful moments that belonged to Eta Ursae Majoris.

It is worth mentioning that in the afternoon of the same day, the "Eta Ursae Majoris 1 Hit 7" special comparative test drive experience camp was held on the spot. Many invited customers and media friends who are interested in Eta Ursae Majoris participated in the test drive on the spot, and verified the excellent reliability and quality control ability of Starway Eta Ursae Majoris with their own experience.

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Judging from the market results of "hot before listing", the product positioning of Xingtu brand for Xingtu Eta Ursae Majoris’s "400,000-class smart and light luxury flagship SUV" is not an armchair strategist, and the key lies in the precise product strategy of "breaking through the purchasing power of doubling the car price". Today, the automobile market in China is undergoing earth-shaking changes. Joint-venture luxury brands have shown signs of fatigue in terms of product change, market demand and user concept. China brand has started to rise strongly through independent innovation technology, and gradually mastered the discourse power and pricing power of the mainstream family car market. At present, there is an urgent need for a product that can show national pride and has the value of high-end cars in China, and Xingtu Eta Ursae Majoris is such a model with a product value of 400,000, which is comparable to the joint venture luxury SUV brand.

How to avoid "new pollution" when 200,000 tons of retired batteries flow into the black market?

CCTV News:The new energy vehicle market is experiencing explosive growth. In 2020, the sales of new energy vehicles reached 1.36 million, with a year-on-year increase of 2.8 times in the first quarter of this year, and the sales volume reached 515,000.

However, as an important part of the new energy automobile industry, the recycling of retired batteries has hidden risks. According to media reports, by 2020, the cumulative decommissioning amount of power batteries in China will be about 200,000 tons, and a large number of them will flow into informal channels such as small workshops, which will bring safety and environmental hazards.

Explosive growth of new energy vehicles "blowout" of retired batteries

Xiaomi announced the plan to build a car, Huawei laid out the vehicle controller, Evergrande said that it had invested more than 10 billion yuan in building a car, and DJI officially announced that it would enter the car track … … Nowadays, the "smart car war" is extremely hot, and the baton of technology companies’ car fever has spread from Internet companies to mobile phone companies, and now it has been sent to drone companies.

In order to solve the problems brought by traditional fuel vehicles, in recent years, countries all over the world have begun to increase research and development and support for new energy vehicles. On April 12th, the State Council Press Office held a press conference to introduce the progress of establishing the policy system of Hainan Free Trade Port. At the meeting, Shen Xiaoming, director of the Standing Committee of Hainan Provincial People’s Congress, said that in order to protect the ecological environment, Hainan will no longer sell traditional fuel vehicles and fully promote clean energy vehicles by 2030.

According to the data of China Association of Automobile Manufacturers, 1.36 million new energy vehicles were sold in 2020. In the first quarter of this year, the production and sales of new energy vehicles were 533,000 and 515,000 respectively, up 3.2 times and 2.8 times respectively. However, while more and more enterprises are joining the new wave of building cars, the new energy automobile industry is in chaos.

According to the data of China Automotive Technology and Research Center, the cumulative decommissioning amount of power batteries in China will be about 200,000 tons in 2020, and this number will rise to 780,000 tons in 2025.

(New energy vehicle batteries usher in "retirement tide")

In order to ensure battery recycling, in 2018, the Interim Measures for the Management of Recycling Power Batteries for New Energy Vehicles jointly issued by the Ministry of Industry and Information Technology, the Ministry of Science and Technology and the Ministry of Environmental Protection stipulated that automobile manufacturers should bear the main responsibility for recycling power batteries, establish power battery recycling channels, and be responsible for recycling waste power batteries generated after the use and scrapping of new energy vehicles.

Although many OEMs have established battery recycling business, a large number of power batteries have not flowed into formal channels. First of all, because retired batteries can be sold for money, many batteries have been bought at high prices by some unqualified car dismantling factories and "small workshops", and most of them do not have professional battery decomposition equipment; Secondly, consumers don’t know about the recycling channel information of retired batteries, and the motivation to turn them over voluntarily is insufficient, resulting in a large number of batteries not entering the recycling channel.

In addition, industry insiders said that in practice, the outstanding problem faced by car companies in battery recycling is the ownership of batteries. After the whole vehicle is sold to the users, the ownership of the battery belongs to the users. After the vehicle has been used for many years, the whole vehicle is scrapped, and the retired battery of the scrapped vehicle belongs to the scrapped vehicle dismantling enterprise. To some extent, this also brings difficulties for the vehicle enterprises to recycle the battery.

Power battery recycling is difficult. Experts: It needs the integration of many forces.

Ms. Jiang from Henan bought a Zotye E200 new energy vehicle with a warranty period of 8 years in 2017. The staff of the 4S shop said that it would cost about 40,000 yuan to replace the battery at their own expense after the warranty period. "Changing the battery is basically the same as changing the car."

The power battery in the new energy vehicle is a consumable, with an average service life of about five years, which is shorter than other parts of the car body. However, it holds the "life gate" of the new energy vehicle. Mileage problem, charging problem, residual value problem and the benefit of battery replacement, all these pain points around new energy vehicles are inseparable from the battery.

Professor Yan Li from the School of Environment, Renmin University of China said that the power battery is different from all other energy storage batteries, and it is a battery pack (group), which requires professional enterprises to disassemble the module, and there are special requirements for the dismantling site, equipment, personnel and safety. Dismantled waste battery cells, including waste liquid and solid waste, must be collected, stored, transported and kept as hazardous waste, and waste liquid or solid waste shall not be discarded, buried or burned.

"If the power battery cannot be effectively recycled, it will cause great environmental harm." Professor Yan Li explained that taking lithium iron phosphate batteries as an example, once the electrolyte leaked from unrecycled lithium batteries, toxic and corrosive electrolyte would flow into the natural environment, which would be harmful to human body, soil and water. The ternary lithium battery is more harmful. The battery material contains heavy metals such as manganese, cobalt and nickel, which will cause pollution to water and soil for 50 years. The carbon and graphite in the negative electrode material will cause dust pollution to the air.

According to Professor Yan Li, the standard for scrapping lithium batteries in new energy vehicles is that the battery capacity is less than 80%. At this time, the remaining capacity is not enough to support the power of new energy vehicles, but recycling at this time often causes great waste. At present, China is formulating and improving the recycling management methods of power batteries, and establishing a cascade utilization and recycling management system of power batteries. "That is to say, scrapped power batteries can be degraded to ICT, household or renewable energy for power generation and energy storage, rather than direct resource recovery."

Since the promotion of new energy vehicles in China is after 2015 and has achieved explosive growth in recent years, it is foreseeable that the scrapping of power batteries will continue to increase in the next few years. Although the country has issued the recycling standards for power batteries and effectively standardized the technology to ensure the safety, environmental protection and high efficiency of the dismantling process of power batteries, "there is no complete recycling industry chain in China, and the battery standards are not unified, the technology is immature, and the cost of battery reverse logistics recycling is high, which directly affects the economic benefits of power battery recycling and the development of recycling industry."

The battery recycling schemes of other automobile countries may have certain reference value. The United States has established a legal system for recycling used batteries from federal, state and local levels, requiring battery manufacturers to be responsible for organizing the recycling of used lead batteries, and using the handling fee paid by consumers and the recycling fee paid by battery enterprises as the source of funds for the disposal of used batteries.

Japan also stipulates that manufacturers are responsible for the recycling of Ni-MH and lithium batteries. After the batteries are recycled, they will be transported back to the battery manufacturers for disposal, and the government will give corresponding subsidies to the manufacturers. Toyota, a representative enterprise, first recycles the used batteries through the dealer network, and then disposes them in different fields by entering the maintenance system, cascade utilization and dismantling, and then disposes them after reaching a certain amount.

Germany launched the Battery Law in 2009, stipulating that battery producers and importers should register with the government, dealers should organize recycling, and users are obliged to hand over used batteries to designated recycling institutions.

Professor Yan Li said that China is at the forefront of all countries in the promotion of new energy vehicles, so the overseas experience that can be followed is limited. The rapid change of power battery technology puts forward higher requirements for its recycling. A sound battery recycling system needs the integration of policies, technologies, subsidies, supervision and other forces.