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The summer file finally ushered in a decompression blockbuster. On July 29th, Mahua FunAge sci-fi comedy directed by Zhang Chiyu and starring Shen Teng and Mary was released nationwide in Moon Man. The story tells that in order to resist the impact of asteroids, humans deployed a moon shield program on the moon. The meteorite struck ahead of time, and when all the staff were evacuated, the maintenance worker Du Guyue (Shen Teng) was left on the moon by the team leader Ma Lanxing (Mary). Unexpectedly, the moon shield project failed, and Duguyue became "the last human in the universe" and began his life of breaking pots and falls on the moon …

Moon Man is a classic Mahua FunAge-style work, with dense laughter and high content. This is also a feature film in which Shen Teng and Mary collaborate again after the 2015 goodbye mr. loser. In addition to the appealing cast, the attention of the film also comes from a special theme type-comedy+science fiction. What kind of spark will the collision between the two spark?

According to the data of Lighthouse Professional Edition, as of press time, the box office of this film exceeded 330 million yuan on its first day of release, setting a record of breaking 100 million yuan in the summer of China film history. Zhang Chiyu, director of Moon Man, recently accepted an exclusive interview with Variety Daily to share the story behind his creation.

　Science fiction is a shell,Comedy is the core.

Zhang Chiyu revealed that Moon Man’s creation lasted nearly five years, and tens of thousands of staff members participated in it. As Mahua FunAge’s self-breakthrough, Moon Man combines sci-fi settings, space themes and comedy types. At the film premiere, many viewers gave good comments. "Science fiction and comedy are skillfully combined, with scenes and special effects of sci-fi blockbusters." "Shen Ma’s combination once again joined hands, although there were not many scenes in the same box, it was very sparking." "There were both smiles and tears, and the reversal continued."

Moon Man is the first theme of "Science Fiction+Comedy" directed by Zhang Chiyu in Mahua FunAge. He admits that each theme has its difficulties. "The difficulty of science fiction is to establish a world outlook, and the difficulty of comedy is to make the audience laugh." At the same time, he said that the science fiction element is only the shell of Moon Man, and comedy is the core of the film, and many bridges in the film are designed according to this idea. In order not to let the comedy burden dispel the sense of science fiction, the film will try to balance the relationship between the two when creating.

Although it focuses on comedy genre, the film is unambiguous in scientific setting. Zhang Chiyu introduced that in the initial stage of the script, the team invited sci-fi consultants to discuss whether the plot setting is in line with scientific common sense; In the preparatory period and later stage of the film, there are also relevant experts from the special committee of science, film and film integration to escort the construction of the world view of the film. "They have just grasped the degree of science and science fiction, which not only meets the needs of the plot, but also tries to avoid scientific injuries."

Zhang Chiyu said with emotion that the combination of science fiction and comedy is difficult. Whenever his creation encounters a bottleneck, he will think of the first picture that comes to mind: on the vast surface of the moon, there is a little man wearing a yellow spacesuit. "This yellow dog symbolizes human courage and hope. This is also my initial intention to shoot the film. "

"Shen Ma Combination" Join hands again.

The last feature film that Shen Teng and Mary collaborated on was goodbye mr. loser in 2015; Seven years later, the two finally joined forces again in the Moon Man. They became astronauts, and the story background moved from the earth to the moon. Compared with goodbye mr. loser, the role relationship between them has a new reversal: this time, Duguyue secretly loves Ma Lanxing and staged a one-way "different-ball love". Therefore, the two are rarely in the same box, and most of them are opposite each other from a distance.

Zhang Chiyu revealed that the emotional line is one of the highlights of the film. How to promote the relationship between characters and let their feelings deeply penetrate into the hearts of the audience is a difficult point to be overcome in creation.

Shen Teng plays an ordinary maintenance worker at the moon base in the film. At the critical moment, he stepped forward to protect all mankind. On the set, in order to pursue the real weightlessness effect of the moon, Shen Teng needs to wear a 40-Jin spacesuit to hang Weiya, and make movements such as rolling, jumping and running.

In the film, only one research kangaroo "King Kong Mouse" who was also left on the moon accompanied Du Guyue. This means that Shen Teng has to perform a monologue in front of the green screen most of the time. Although it is very difficult to perform in kind, Shen Teng enjoys the process very much. "This time, I was addicted to the performance, and the shooting time was close to 5 months. In addition to the stone powder raised by the lunar surface scenery at the shooting site, people feel a little awkward when breathing, and everything else is fine. "

In the movie, Shen Teng was beaten by a grumpy King Kong mouse, which caused the audience to burst into laughter. To this end, he dedicated a rare action drama since the film. At the premiere, Mary repeatedly sighed with emotion, "Duguyue subverted the image of Shen Teng in my heart. In fact, he was still injured, but he didn’t say anything and supported himself. "

Mary plays the heroic leader in the film, and the whole process is cold, so he is no longer funny. "About the performance, I have discussed it with director Zhang Chiyu many times. Ma Lanxing must be serious and calm in that environment. Her great emotional strength is hidden in her heart, and the picture can’t collapse until the end. " Mary said that in order to accurately depict the characters’ hearts, she and the director repeatedly discussed and polished the details. When shooting, she will even perform the presentation methods they want, which will make the director more comfortable in later editing.

Angry and greedy king kong mouse, completed by the combination of real action capture and special effects. Hao Han, a Mahua FunAge actor who plays the role of King Kong Mouse, spent one year to complete the role, although he didn’t show his face in the movie. In order to play the king kong mouse well, he moved to the zoo one year in advance to observe and imitate the movements of kangaroos, and joined the group four months in advance to carry out intensive training such as physical fitness, flexibility and hanging Weiya. Hao Han said with a smile that after filming, he had sequelae, and now he will subconsciously imitate the actions of kangaroos.

In the film, Z.TAO contributed a lot of jokes. Z.TAO’s role is called "Z.TAO", and he has experienced a change from a "first-line artist" to a "first-line artist" (some people escaped the environmental pollution caused by an asteroid hitting the earth on Metro Line 1, and Z.TAO met Shang Yan on Metro Line 1, nicknamed "first-line artist"). Not only speaks a Qingdao dialect, but also makes a subversive appearance. Zhang Chiyu bluntly said that the cooperation with Z.TAO was beyond imagination. "I was ready to be rejected. I didn’t expect Z.TAO to readily agree to play, and the final effect was great."

The explosion stems from improvisation

Moon Man is a film with strong comedy characteristics in Mahua FunAge. The actors have strong on-the-spot reaction, and they created a lot of impromptu scenes and lines in the filming. For example, kangaroos are out of control to play the drama of missiles, which makes Shen Teng change his words on the spot: "You still play missiles, you are really naughty." Zhang eats fish with emotion. "Brother Teng’s improvisation ability is too strong. Many times, I just tell him an emotion or a situation, and the rest depends on his live performance."

The lines of tribute to The Wandering Earth’s "kill the wolf" and "goodbye mr. loser" come from the impromptu performance of Huang Cailun, one of the leading actors. Huang Cailun’s hilarious bridge of playing cucurbit silk is his second creation with actors such as Mary, Chang Yuan and Li Chengru. "Comedy can’t be scripted. These stalks are not in the script, but all the actors collide on the spot." Zhang eating fish said.

The film also buried small eggs to pay tribute to classic movies. For example, Shen Teng’s gatling gun reminds me of Stallone. When he made a gatling gun with a 3D printer, he said "I will be back", which is a classic line of the movie Terminator. Zhang Chiyu revealed, "The film also has eggs to pay tribute to The Shawshank Redemption, but it needs to be very careful or brushed twice to find it."

Special effects are purely domestic.

Moon Man is Mahua FunAge’s first attempt at sci-fi comedy. Zhang Chiyu introduced that in order to present the wonders of the universe on the big screen, the crew used 15 studios totaling over 40,000 square meters, and 95% of the shots in the whole film involved special effects. In order to simulate the real surface of the moon, the crew laid 200 tons of sand and gravel in a 6000-square-meter studio to simulate the dust on the moon surface, and built a lunar base in 100% reality. Spacesuit, lunar rover, space station, aircraft and other props and art design are also supported by experts in the fields of materials science, mechanics and industrial design.

The film special effects were completed by the domestic special effects company MORE VFX, which made special effects for films such as Mozart in Outer Space by The Wandering Earth and A Writer’s Odyssey. This also reflects the development trend of domestic sci-fi movies from the side: from relying on Hollywood technology in the early days to the unique sci-fi special effects team in China.

Talking about the choice of special effects companies, Zhang Chiyu said that comedy creation needs a strong local cultural atmosphere, and cooperation with foreign special effects teams has a high communication cost. He also said that domestic teams pay more attention to the project. "Through these sci-fi projects, we can not only polish our shooting level, but also improve the technology of domestic special effects teams."

✦^✦

Moon Man’s special effects production took three years, with nearly 2,000 special effects shots in the whole film. Among them, the biggest difficulty and challenge is the production of king kong mouse. Luo Qiulin, director of MORE VFX CG, said that in order to make King Kong mice look more realistic, the amount of hair with special effects is amazing. "Hair is painted one by one. In order to meet the biological characteristics such as kangaroo hair, the shape and direction of each hair must be controlled."

By directing Moon Man, Zhang Chiyu has accumulated a lot of experience in shooting sci-fi movies. He said that the most worth sharing is the virtual shooting before the official shooting. The so-called virtual shooting means that all the shots are previewed in the computer virtual scene according to the director’s requirements. Because there are many special effects shots in Moon Man, virtual shooting can help the director know the shooting effect in advance, reduce the error rate in real shooting and make the cost more controllable. It is reported that the highlights such as "Kangaroo Pulling a Car" in the film have been virtually filmed.

Zhang Chiyu bluntly said that Moon Man is by far the largest investment film in Mahua FunAge. "But investment and technology are always just means. The most important thing in a movie is the story itself. It is my greatest wish that the audience can get a happy and satisfying experience after watching the movie. "

Dialogue Zhang eats fish:

The universe is so big, we will meet again.

Variety: What are your market expectations for Moon Man?

Zhang eats fish:As a creator, it is impossible not to care about the box office, but I care more about word of mouth. In the creative process of the past five years, all the main creators have made a lot of efforts, and the word-of-mouth of the film is the best feedback for them.

Variety Daily: How to evaluate Shen Teng’s "Lonely Moon"? What are the difficulties in role interpretation?

Zhang eats fish:The original intention of the creation was to mold Du Guyue into an ordinary person, so the concept of "middleman" in the film came into being. The middleman is an ordinary person, who is not at the top or at the bottom. We are all such people. All along, Shen Teng has created little people, and Du Guyue’s "sand sculpture" and Shen Teng’s sense of joy have something in common.

After the film was finished, I think the real point of convergence between Shen Teng and Duguyue is "tenacity". Duguyue stuck to the moon alone, taking pains and having fun. In fact, Shen Teng did the same in filming.

The most difficult thing about this performance is to show the ups and downs of emotions: Du Guyue encounters the problems of life and death, great joy and great sorrow. Few movies require actors to go through so many ups and downs, but Shen Teng did it well.

Variety Daily: Some viewers believe that compared with many comedy films, Moon Man’s attitude and values of life have a broader vision and pattern. What do you hope to express through this film?

Zhang eats fish:There are many scenes in the movie that I personally like very much. For example, one kangaroo crossing the moon, and the survivors lighting up the earth for the lonely moon are all full of romanticism. But what I really want to express is the sentence on the screen at the end: the universe is so big, we will meet again. The feelings of this film are not limited to the love between men and women, but also have richer emotional connotations.

Variety Daily: Do you have any regrets about Moon Man?

Zhang eats fish:The biggest regret of this film is that there are not many shots to show the external scene of the earth’s disaster due to space constraints.

Variety Daily: What are the difficulties faced by domestic sci-fi movies at this stage? How to break through?

Zhang Chiyu: The production level of domestic special effects companies is getting higher and higher, and the technical problems can be solved. The biggest difficulty in making a movie is still how to tell a good story. For me, it is how to tell a good comedy story.

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　　"Nezha" broke the box office of 1 billion and won the domestic animated film box office champion.

　　□ Our reporter Guo Jingwen

　　At 16: 12 on July 30th, Ne Zha (hereinafter referred to as "Nezha") broke through 1 billion yuan at the box office, surpassing "The Return of the Great Sage of Journey to the West" and became the box office champion of pure domestic animated films. Previously, the film also set a record of the fastest domestic animated film breaking 100 million, the highest box office record on the first day and a new box office record on a single day.

　　This domestic animation film, which can be called "phenomenal", has a "rich" Sichuan flavor from the main creative team, characteristic elements to production and distribution. With the popularity of movies, many media, industries and capitals have turned their attention to Chengdu and the Sichuan animation industry, which has become the first echelon of domestic animation creation. What Sichuan forces are behind the "phenomenal level"?

　　Top-level local animation talents show their creative strength.

　　Why is Nezha so popular? Luo Xiao, secretary-general of Chengdu Animation Game Association, believes that this film has a smooth plot, a complete story, and abundant emotions, especially reaching the top level of domestic animation films in terms of screen production and artistic aesthetics.

　　The screenplay was written for two years, changed to 66 editions, and the whole film was produced for six years. The whole film has 1318 special effects shots, accounting for 80%. It is a domestic animated film with the largest number of shots, the largest number of special effects shots and the largest number of producers. "In particular, the" Jiangshan Community Map "activated by a real person in Taiyi has made the audience see the beautiful special effects of not losing Disney." Luo Wei believes.

　　In the setting of characters, Nezha, who is rebellious and strong but childlike, Li Jing and his wife, who are well-intentioned, the fat man Taiyi, who loves to drink, Ao Bing, who is cold in appearance and hot and kind in heart, and Shen Gongbao, who is badly stuttered, all have outstanding personalities and three-dimensional fullness, which effectively promote the development of the plot.

　　In terms of emotional expression, the conflict and reconciliation between father and son and friends in the film, and Nezha’s bumpy growth experience also resonated with many viewers. The Sichuan elements such as "Chuanpu" and Sanxingdui of Taiyi’s real person also made the audience laugh, and the entertainment of the film was further enhanced.

　　Surprisingly, most of the creative teams of this classic film are from Chengdu.

　　Including director jiaozi, most of the creators, special effects, dubbing and other producers of Nezha are from Chengdu Cocoa Bean Animation Film and Television Company. Many of them cultivate talents for local people and local colleges. In sichuan university of media and communications alone, more than 20 alumni participated in the creation, in addition, students from Sichuan University, Chengdu University and other universities in Sichuan participated.

　　"This film with a strong Sichuan flavor not only represents the highest level of domestic animation, but also shows the industry the top creative strength of Sichuan animation talents." Zhang Juan, a professor at Chengdu University, believes that from this perspective, Nezha is a milestone.

　　It is understood that Chengdu’s major universities train nearly 10,000 professionals in animation, digital film and television every year. Luo Xiao believes that "these have an international vision, ‘ Internal strength ’ Solid animation creative talents provide sufficient talent support for industrial development. "

　　Capital helps Sichuan animation creation rank among the national head echelon.

　　Due to the industry downturn, domestic animated films have experienced a cruel "cold winter" in the past few years. However, Chengdu animation is "outstanding" and has been favored by capital.

　　In 2014, Chengdu Aier Square Culture Communication Co., Ltd. won the angel round investment because of the fire of "100,000 Cold Jokes"; In 2016, Al Square received another A round of financing of 22.5 million yuan from Wutongshu Capital; In 2017, Tencent injected 10 million yuan into Al Square; At the end of last year, the famous short video platform injected capital, and Al Square successfully won the C round of financing.

　　During this period, Light Media fully laid out its animation business. As the flagship of Light Media’s animation business, Striped House successively invested in magic animation in Chengdu, and jointly established Chengdu Cocoa Bean Animation Film and Television Company with jiaozi team. In addition, many local animation companies, such as Chengdu Cat Pudding Culture Communication Co., Ltd., Eclipse Animation, and Open Source Animation, have also received a number of financing, such as Bili Bili and Force Venture Capital. According to industry analysts, in the long run, the animation industry is improving, and capital is "staking" and laying out ahead of schedule.

　　The powerful Chengdu animation entrepreneurs have not disappointed investors, and they have become the first echelon of domestic animation creation with their works and strength. In 2015, the film "Ten Lengths" was officially launched. This cartoon adaptation film with a production cost of only 5 million yuan created a box office myth of 120 million yuan. Immediately after the launch of "Ten Lengs 2", "Soul Street" and other animations also performed well. In July this year, "Nezha" was launched, and the box office rose at an average rate of 200 million per day. The revenue of Light Media has already exceeded 200 million yuan only by box office revenue.

　　In the capital market, the fire of "Nezha" also made the loss-making light media go against the trend. On July 29th, the fourth day after the release of Nezha, the stock market of Enlight Media opened higher and went higher, rising 8.4% in early trading, the biggest increase since November 2018.

　　"This is a shot in the arm for domestic animation movies." Li Shujie, the person in charge of El Square, believes that in a period of time, capital will favor Chengdu animation market more. It is reported that at present, investors have thrown olive branches.

On September 24th, Huawei Zhixing officially launched another blockbuster model. The first coupe SUV Zhijie R7 came strong, and the price started from 259,800 yuan. In the past July and August, the new energy penetration rate of the car market exceeded 50%. Under the general trend, more and more new car-making forces stood out and gained a firm foothold in different sub-sectors. Among them, in the high-end luxury market above 300,000, Huawei Hongmeng Zhixing is a well-deserved hegemon, and Zhijie R7 is another powerful warrior of the family.

From September 10th, the wisdom of R7 has been the first to open the pre-sale, listed two weeks of orders to break through 30,000 units, the market heat can be seen. From the listing information, the wisdom of R7 to break the way, from two major subversion.

Space subversion, reshaping the coupe SUV space experience

In fact, the coupe SUV has always been in a situation where it is not popular, and the core reason is that although it has a shape that appeals to young people, the space is always just passable. The first major subversion of the intelligent world R7 originated from the space subversion. From the warm-up, Yu Chengdong repeatedly emphasized that the spatial performance of the intelligent world R7 is beyond imagination, which is one of the keys to breaking the game.

From a design perspective, it adopts the design scheme of D-point elevating the back and widening the thick tail shape, so that the body ratio is very coordinated, which not only ensures the sense of advanced shape, but also solves the space problem of the coupe SUV, and realizes the optimal solution of appearance and space. Further from the data point of view, the size of the whole vehicle is 4956mm × 1981mm × 1634mm, and the wheelbase is 2950mm. This body shape is basically comparable to the Tesla Model X, and therefore the effective space in the cabin reaches 3670mm, and the "room acquisition rate" is as high as 74%. In other words, the Intelligent World R7 not only has a more youthful and dynamic coupe SUV body shape, but also can bring a very good internal riding space performance.

And, in fact, there are successful cases in the market. Model Y’s sales have been quite good. Although it is positioned as a pure electric SUV, its body shape is skewed towards a coupe SUV. The Smart R7 is even more extreme, completely comparable to Model Y’s big brother Model X. Especially in the rear space, the rear legroom in the car reaches 956mm and the head space reaches 1034mm, which is very generous. With a large space as the base, comfort also has more room to play. In terms of seats, the Smart R7 is the first SUV model equipped with the zero-gravity seat of the passenger in the passenger seat. What’s more commendable is that when the zero-gravity seat of the passenger in the passenger seat is turned on, the rear passengers can still ride comfortably. At the same time, its all-series standard silk cloud seat 2.0, the front seat cushion thickness up to 115mm, the rear support 27 ° -37 ° stepless electric adjustment, and all-series support ventilation, heating and massage functions, obviously much more comfortable than Model Y.

Huawei intelligent black technology, building high barriers to intelligent technology

Just doing a good job of space and comfort is obviously not enough to make the Intelligent R7 competitive enough, and Huawei’s intelligent black technology is on the scene. From the information at the press conference, the Intelligent R7 is equipped with the latest HUAWEI ADS 3.0 high-end intelligent driving system, which is the first to apply the end-to-end new architecture. It can be driven nationwide. The whole country can be opened with confidence, and the driving control experience is more human-like. At present, in the industry, whether it is the intelligent driving ability from parking space to parking space or the humanization degree of intelligent driving control, ADS 3.0 is a unique existence in the industry. And based on the 7.5 EFLOPS cloud learning ability, HUAWEI ADS currently has a daily training mileage of up to 35 million kilometers, and the intelligent driving ability is constantly evolving.

At the same time, the "Full Blood" Turing platform will also be on board. The essence of this technology is to use Huawei’s unrivaled intelligent capabilities to improve the dynamic driving quality of the vehicle to an unprecedented height, taking into account the sense of control and comfort. In addition, it also launched intelligent downhill cruise, active anti-skid control, active curve control system, and has a strong off-road escape ability, bringing a better driving, more comfortable and safer driving experience.

Overall, Hongmeng Zhixing’s current product matrix is becoming more and more detailed. The Zhijie R7 is obviously prepared for the younger generation. Not only is the design very in line with the pursuit of personalized trendy fashion items by young people in the city, but it also has the space and practicality performance that leads or even surpasses mainstream SUVs. And Huawei’s latest intelligent technology will be fully loaded, allowing young people to enjoy the most leading intelligent technology experience in the industry. As Yu Chengdong said, the Zhijie R7 is a revolutionary coupe SUV product, bringing better choices to young consumers in the smart electric era!

At present, you can get rich gifts when you place an order for the Smart World R7. The first sale of the Smart World R7 Pro can get a car purchase right worth 30,000 yuan, and the users who order the Smart World R7 Max and Ultra can get a car purchase right worth 35,000 yuan. The first sale right ends on October 31, 2024.