Zhang Yimou first filmed the online drama League of Legends. How to shoot e-sports is good-looking?


Special feature of 1905 film network "I started shooting League of Legends in September. This is my first time shooting an online drama."At the recent film channel M List and China Film Big Data Festival,Zhang YimouOfficially announced that he will participate in the filming of the online drama League of Legends, which is the first time that the 73-year-old director has challenged the small screen.



It’s nothing new for film directors to switch to online dramas. Wong Kar-wai, Xiaogang Feng, Guan Hu, Luyang, Chen Zhengdao, etc. all made similar attempts, but Zhang Yimou chose to dedicate his first show to the theme of e-sports, which really surprised many people.


He further said that he wanted to make the e-sports "cool, handsome and timid", emphasizing fast pace and high quality. This is his original intention of choosing this theme, and it is also in line with his creative trend of trying to be close to young people in recent years.



On the one hand, it is an explosive online game with an average monthly user of 67 million in the world, and on the other hand, it is a 73-year-old international director with 35 years of director experience. When Mou’s aesthetics meets the theme of e-sports, what kind of spark will it collide with?


Film directors shoot online dramas.

"Descent" or "robbery"?


"In fact, I have never rejected filming, whether it is a TV series or an online drama." Zhang Yimou’s statement is easily reminiscent of his advice to Zhang Ziyi in his early years: "Don’t shoot TV dramas just to make money."


Once upon a time, there was a clear barrier between movies and TV series, and the cross-border of these directors was also called "descent" and "dimensionality reduction".


But now this "contempt chain" is no longer clear. Online drama is no longer synonymous with "shoddy", and the rise of short drama has attracted many traditional film directors to enter. The film director’s online drama is not only a breakthrough in personal style, but also a signal to actively explore the market.



As early as two years ago, Xiaogang Feng filmed the first online drama "Going North", and recently brought the suspense drama "Echo". Last year’s well-received "The Wind Rises in Longxi" is the debut of online drama directed by Lu Yang. Wong Kar-wai’s first drama, Blossoms Shanghai, is also highly anticipated.



The greatest advantage of a film director in shooting a drama series is that he can bring the "film sense" needed for "quality" at the production level. For example, Xiaogang Feng, Luyang, Wong Kar-wai, Guan Hu, etc. will bring the film-level teams that have cooperated all the year round into the production of online dramas, and improve the texture and artistic level of the dramas from the aspects of service, photography, art and sound.


Xiaogang Feng once said that although it’s an online drama, it won’t cut costs in production, and it’s all movie-level. Blossoms Shanghai, directed by Wong Kar-wai, also spent huge sums of money to build a shooting base, which is unambiguous in production.



However, it is worth noting that the film director’s switch to the small screen is not without disadvantages, and the problem of "acclimatization" often appears.


Xiaogang Feng’s "North Road South" and "Echo" both received a mediocre response, with only 4.9 points and 6.0 points; Guan Hu’s "Yellow Leather Grave" also failed; On the other hand, "The Wind Rises in Longxi" directed by Lu Yang has the phenomenon of word-of-mouth and upside-down ratings, and it is accused of being high and low, and the threshold for watching the drama is high.



Accustomed to the big screen shooting techniques and narrative rhythm, how to complete the transformation and connect with the "local spirit" of online drama audiences is also a big challenge for famous directors.


Xu Hongyu, a young director who directed the movie I Like You and the series Crossing the Line of Fire, summed it up like this: "You can’t make a play by the way of a movie. Movies are the art of the big screen. Every detail, expression and actor’s expression will be magnified many times. However, dramas are generally watched on mobile phones and TV, and the tension of the picture is not so great. On the contrary, the performance of the actors is more important for the mobilization of the atmosphere of the whole scene. "



Let’s go back to Zhang Yimou. Although he is 73 years old, he still maintains the vigorous creative vitality of five works in five years. In recent interviews and activities, he also frequently mentioned that he should be close to the needs of young people in his creation, emphasizing fast pace and innovation and change.


This can be seen in his two recent creations "Sniper" and "Man Jiang Hong". "Shooting works that young people like to watch" is also the core driving force for him to choose the theme of e-sports.



E-sports theme creation is not easy.

How to shoot is "cool"?


According to the Report of E-sports Industry in China in 2022, the income of e-sports industry in China reached 144.503 billion yuan in 2022, with an e-sports population of about 488 million, and 108 e-sports events were held throughout the year.


The popularity and popularity of e-sports have driven the popularity of e-sports dramas to rise. Although the number is small as a whole, many explosions have emerged.



In 2016, "Love O2O" was adapted from a novel of the same name, which became the first phenomenal explosion of e-sports.


In the following years, "Dear, Dear" starring Andy and Li Xian, and "You are my glory" starring Dilraba and Yang Yang also caught fire in the summer and became the topic drama series of the year. YiBo and Wang Zixuan starred in "Accompany You to the Top of the World", which was also well received, with a score of 7.5.


The above-mentioned films all focus on the mode of "e-sports+love", which combines the passionate inspiration of e-sports line with the sweet sprinkling of sugar in love line, reaching a wider audience, thus becoming an explosion.



In contrast, "Crossing the Fire Line" starring Lu Han and Leo and "Full-time Master" starring Yang Yang closely revolve around the e-sports itself, and interpret the passion and charm of e-sports through the experience of the protagonist and the team turning over the wind and the wonderful presentation of the game scenes.



Undeniably, the theme of e-sports is not empty, and dramas such as "Beautiful Days and Good Times" and "You Smile Beautiful" have been caught in word-of-mouth disputes, with scores of only 5.7 and 3.2 respectively.



How to shoot the theme of e-sports in order to look good and out of the circle? "Handsome, cool and timid" is the key word extracted by Zhang Yimou. From the gains and losses of the above works, it is not difficult for us to sum up the following points:


The first is to restore faithfully and show the charm of e-sports. At this point, the drama version of "Love O2O" is a counterexample. Although the overall evaluation of the drama series is good, it has been criticized as "five-hair special effects" because of the rough texture of the game lens.


This aspect has been significantly improved in "Full-time Master", using live CG+ motion capture technology to restore 18 professional 56 skills, realistic special effects to make fans hooked, calling "every frame of funds is burning".



"Crossing the Fire Line" innovatively adopts the method of 2.5-dimensional real-life shooting, and builds classic maps such as the transport ship, New Year Square and black town in the game at 1:1, and highly restores the costumes, weapons and equipment of the players and even the way of walking, which makes the game powder feel full of feelings and sincerity.



As an authorized drama series in the glory of the king, You Are My Glory is escorted by a game team all the time, and participates in the creative planning of the visual part of the game together to ensure the professionalism of the game screen and the excitement of the competition.



Second, the theme is clear, and it resonates with blood and dreams. As a kind of sports competition, e-sports also has the characteristics of blood and inspiration, perseverance in adversity, and deep brotherhood among teammates are the charm and ignition point of e-sports theme.


Xu Su, the screenwriter of Crossing the Fire Line, also bluntly said that e-sports is a minority theme. If you want to expand it, you can do sports competitions and make it a "life film".


It is precisely because of the discussion of the growth situation of two generations that the drama closely follows the spiritual core of passionate pursuit of dreams, so that non-e-sports fans can feel the same, which has become the key to the circle.



From this point of view, the theme of e-sports can also be classified as a kind of professional drama. If you want to explode, you must balance the different needs of gamers and ordinary audiences.


The professionalism of the game should be excellent, and you can’t play idol dramas in skin, or violate the common sense and laws of e-sports. On the other hand, it can’t be "self-sprouting", which forms an excessive threshold for non-gamers to watch drama.



Indeed, the professionalism and youthfulness of e-sports themes give netizens reason to worry about Zhang Yimou’s filming League of Legends. But at the same time, this kind of cross-border collision may also spark a different kind in generate.


Zhang Yimou’s 36-year experience as a director and his unique aesthetic style will be combined with the characteristics of e-sports theme to produce fast-paced and high-quality online drama works, which is the common expectation of game fans and fans.


The "evil forces" among officials who fell off the horse: opening a casino to bully coal mines, shooting and killing people, burning bodies and venting their anger.

  CCTV News:In January 2018, after the Central Committee of the Communist Party of China and the State Council issued the "Notice on Launching the Special Struggle to Eliminate Evil", various reports on cracking down on evil forces quickly followed up. Among them, the China discipline inspection and supervision newspaper took the lead in publishing an article entitled "Digging Deep and Investigating, Destroying the" Umbrella "of the evil forces". The article points out that the reason behind digging deep into the evil forces is often that a few party member cadres collude with them and act as "protective umbrellas" behind them.

  On January 29th, the national video conference on building a clean and honest government by public security organs emphasized once again that it is necessary to combine anti-corruption and grass-roots "fly-hunting", not only to severely crack down on organizations and forces involved in black and evil, but also to dig deep into the umbrella and corruption behind them, and announced that in 2017, public security organs across the country investigated and dealt with 10,390 police violations of laws and regulations and gave 8,159 disciplinary actions.

  Looking at the news reports, there are "umbrella" problems behind the fact that some local black and evil forces are able to sit on the big board, which are more or less related to local public security political and legal cadres. The public security discipline inspection organization always regards digging deep into the "protective umbrella" of cracking down on pornography, gambling, drugs and evil forces as the key work of punishing corruption and strictly administering police. No matter who is involved, hell to pay will never tolerate it.

  Wen Qiang, former executive deputy director of Chongqing Public Security Bureau and former director of Chongqing Judicial Bureau, provided protection for underworld gangs, kept mistresses, raped young girls, and organized and condoned women’s prostitution; During his tenure, more than 1,400 murders in the city have not been solved, and 500 murderers are at large. He was called "the biggest underworld umbrella in the city" and was executed.

  Wu Changshun, former vice chairman of Tianjin CPPCC and former director of the Public Security Bureau, used criminal cases such as border control, technical investigation, freezing assets and sealing up accounts to put pressure on competitors; Say hello to subordinates to shield criminal suspects so that they are not investigated for criminal responsibility. Wu Changshun was sentenced to death with a suspended sentence, involving a total amount of 530 million yuan.

  Guan Jianjun, the captain of the former patrol brigade of Yangquan City Public Security Bureau, Shanxi Province (video screenshot)

  Guan Jianjun, the former patrol brigade commander of the Public Security Bureau of Yangquan City, Shanxi Province, led his own mafia-related gangs to open casinos, dominate many coal mines, and almost monopolize the entertainment industry in Yangquan City, illegally detaining, extorting and extorting protection fees … … The amount of money collected exceeded 400 million, and there were 46 illegal crimes. He was sentenced to 15 years in the first instance.

  Wu Zhengyang, former member of the Standing Committee of Jiujiang County Committee, secretary of the Political and Legal Committee, director of the Public Security Bureau and secretary of the Party Committee, collected the "protection fee" from the casino owner to provide protection for his casino; Instigate subordinates to drive police cars to guide the thieves and share the stolen money; Accepting bribes from others, 22 cases of 28 people were granted bail pending trial for criminal suspects, and they were sentenced to 13 years in prison.

  ……

  Of course, behind the cases involving the underworld and evil, not only are these "black under the lamp" officials, but also some officials who hold power and occupy important positions. They are either for money, power, name or profit, and they can’t stop their selfishness and desire, forget their duties and missions, and use their rights as "shields" for the underworld and evil forces.

  Fang Baoan, former chairman of the Chinese People’s Political Consultative Conference (CPPCC) in chibi city, Hubei Province, has been collaborating with black gangs for a long time, acting as an umbrella for their intentional injury, forced trading, illegal detention and other profiteering behaviors. The local people dare to be angry and dare not speak out. They even took photos, threatened, followed the investigation team and staged a "speed of life and death".

 

  Zhao Liping, former vice chairman of the Inner Mongolia Autonomous Region CPPCC (video screenshot)

  Zhao Liping, former vice chairman of the Inner Mongolia Autonomous Region Political Consultative Conference, shot and killed the victim in a residential area with a gun. When he dumped the body, he shot at the victim to vent his anger and burned the body with gasoline. When investigating the murder-related scene, the public security organs seized his hidden revolver, 64 pistol and 49 bullets, and also seized 91 detonators illegally stored in his office. On May 26th, 2017, Zhao Liping was executed.

  Li Keliang, a former deputy to the People’s Congress of Shaoyang City, Hunan Province, and his underworld criminal organization illegally absorbed public deposits, distributed usury, organized and directed their members to commit intentional injury, extortion, trouble-making, forced trading and other acts by violent means, and seized projects and monopolized industries to collect money. They were sentenced to 20 years in prison at first instance.

  These leading cadres, who run amok in villages and fish people, are abhorrent, and must be completely eradicated in order to return the people to a harmonious and peaceful life.

  At the second plenary session of the 19th Central Commission for Discipline Inspection held in January this year, General Secretary of the Supreme Leader emphasized that "tigers" should be shot when they show up, and "flies" should be shot when they fly around. It is necessary to combine the elimination of evil with anti-corruption, not only to grasp the triad-related organizations, but also to grasp the "umbrella" behind them.

  In order to implement the supreme leader’s instructions, a climax of anti-vice and anti-vice action was set off all over the country.

  From January 25, Shaanxi police launched a centralized network-closing operation to eliminate evils. As of February 5, the police have destroyed 202 criminal gangs, arrested 1,426 people involved in criminal activities, cracked 532 criminal cases, and seized, frozen and detained assets involving 9.21 million yuan.

  On January 29, Xinjiang Uygur Autonomous Region held a video conference on the special struggle against evil, and made arrangements for organizing the special struggle against evil in the whole region. The meeting pointed out that we must take a "zero tolerance" attitude, "zero tolerance" measures and "zero tolerance" means to deal with evil forces, severely punish them according to law, and never be soft, and quickly form an overwhelming situation of crimes against evil forces.

  On February 5th, Henan Province launched a three-year special campaign to eliminate evils. Political and legal organs will focus on cracking down on all kinds of "village tyrants", city tyrants and street tyrants who buy and sell and collect protection fees, and act as underground "law enforcement teams", "debt collection teams" and "professional medical troubles" as well as black and evil forces who illegally lend at high interest and violently collect debts.

  On the same day, China the Supreme People’s Court, the Supreme People’s Procuratorate, the Ministry of Public Security and the Ministry of Justice issued the Circular on Severely Cracking Down on Crimes Committed by Black and Evil Forces according to Law. The "Circular" requires that anyone who commits crimes committed by evil forces and harbors or connives at underworld organizations must immediately stop all illegal and criminal activities. From the date of promulgation of this circular to March 1, 2018, those who voluntarily surrender themselves and truthfully confess their crimes may be given a lighter or mitigated punishment according to law. Those who refuse to surrender and continue to do evil within this prescribed time limit will be severely punished according to law. State functionaries who act as "protective umbrellas" for criminals of evil forces will be resolutely investigated and punished according to law and discipline, and no matter who is involved, they will be investigated to the end and will not be tolerated.

  Eliminating evils is a people’s war and must rely on the active participation of the people. Under the pressure of Qi Xin, the people of the whole country, I believe that the "protective umbrella" of these evil forces and criminals will eventually be severely punished by law!

What must you eat in your family for the New Year? The netizen selected the list of New Year’s Eve dinner. It turns out that this dish is the same for everyone.

  The stove is full of fire

  A table full of delicacies and feasts for relatives and friends.

  "Long table banquet on the cloud" gathered in the north and south of the country

  Come and have a look

  Do you have the main course on your New Year’s Eve table?

What must you eat in your family for the New Year? The netizen selected the list of New Year's Eve dinner. It turns out that this dish is the same for everyone.

  Except for the 20 most frequently mentioned dishes.

  There are many dishes, although they are done differently.

  But the names are all similar.

  No matter what fish.

  On new year’s eve, it’s called "more than a year"

  In Hunan

  Hot and spicy fish head with chopped pepper

  Always occupy the "C" position on the dinner table.

  Chopped peppers are covered with white and tender fish head meat.

  With the beautiful meaning of lucky strike.

  In Guizhou

  Hot and sour appetizing fish in sour soup

  Hearing the name makes people drool.

  Fish with sour soup

  You can eat two more bowls of rice.

  Of course, there are West Lake vinegar fish, braised carp,

  Steamed bass, fried hairtail,

  Preserved fish, smoked fish, fish cake, fish cake

  ……

  in short

  No matter what you do, no matter what fish.

  On new year’s eve, it’s called "more than a year"

  family reunion dinner on the lunar New Year’s Eve

  Have to eat "pots full"

  In many places, serving food depends on the "basin"

  The ingredients are packed to the brim

  It not only expresses the richness of ingredients, but also implies family reunion.

  There is even a sense of "full pots" in the coming year.

  "Potted vegetables" in Guangdong

  It is a kind of chowder dish that gathers seafood and meat.

  The food of potted vegetables is stacked in a certain order.

  Put seafood, chickens and ducks on the upper floor.

  Bean products and vegetables that can easily absorb soup are placed on the lower layer.

  The family sits around and eats.

  What you eat is reunion and excitement.

  Reunion banquet in Zhuxi, Hubei Province

  There is a finale.

  Zhuxi steamed basin

  With the local pigs scattered in the mountains, they are sunburned into wax hoofs.

  Jumping up and down the body-building chicken, cooking delicious and chewy chicken pieces.

  With alpine potatoes, bamboo shoots, fungus,

  More than 20 kinds of ingredients such as mushrooms and egg dumplings.

  Steam first, then stew, and take a look.

  Steaming, warming the stomach and heart.

  There are also shabu-shabu in the north, hot pot in Sichuan and Chongqing,

  Warm pot in Qingyang, Gansu, and "Buddha jumping wall" in Fujian.

  ……

  The basin is harmonious and harmonious, and the table is harmonious and happy.

  After a year’s hard work

  Whether seafood or delicacies, local pigs or hens.

  Are snuggling up to each other in the glug heat wave

  Gathered into the taste of the year.

  Taste the taste of home

  Transfer from: CCTV, Agriculture, Countryside and Farmers

[Editor in charge:

]

The Ministry of Public Security instructs local public security organs to do their best to do flood control and disaster relief work.

  Xinhua News Agency, Beijing, August 8 (Reporter Xiong Feng) The reporter learned from the Ministry of Public Security on August 8 that the Ministry of Public Security has deployed public security organs all over the country, especially those in severely affected areas, to devote all their efforts to flood control and disaster relief. Local public security organs actively cooperate with relevant departments to carry out rescue, relocation, hidden danger investigation, road maintenance and order maintenance. Since July 28, a total of 805,000 police officers have been dispatched in various places, effectively protecting the lives and property of the people and effectively maintaining the overall social stability.

  The Beijing Public Security Bureau dispatched 53,000 police officers to comprehensively strengthen various flood control and security measures, mobilized five police helicopters to fly to Fangshan, Mentougou, Changping and other places to transport seriously injured patients and pregnant women, and delivered 12.1 tons of emergency relief materials such as food and medicine to 25 disaster-stricken locations. Hebei public security organs scientifically mobilized police forces to fully support the emergency rescue, evacuation and proper resettlement of trapped people in Zhuozhou and other disaster-stricken areas.

  In accordance with the unified arrangements, local public security organs have effectively strengthened traffic emergency management during the flood season, deployed sufficient police forces to get on the road, and solidly carried out traffic safety precautions and emergency traffic support for emergency rescue, so as to fully ensure smooth traffic for emergency rescue and disaster relief and serve the people to travel safely. Jilin public security organs carried out comprehensive investigation and rectification of key roads, bridges and culverts that are prone to water accumulation, landslides and flooding, increased command and guidance, and opened up fast-track emergency rescue. The public security organs in Heilongjiang strengthen consultation and judgment with meteorological departments, dynamically adjust road service, strengthen traffic guidance in rainy days, and ensure people’s safe travel.

  In order to ensure a stable social order, local public security organs, in combination with the crackdown on public security in summer, increased police input, targeted to strengthen the order maintenance of key parts such as emergency shelters, mass resettlement sites, materials storage and distribution sites, and medical rescue sites, and severely cracked down on illegal crimes such as theft, robbery, provocation and looting of materials in accordance with the law.

"Creation Camp" Relay "Green You" Is the next Cai Xukun here?

1905 movie network feature The third phase of "Creation Camp 2019" was launched, ranking first in the overall popularity list.

At the same time, in the new phase of the competition, Zhang Yuan and Ma Xueyang’s PK were once again on the hot search. It can be seen that the popularity of the idol draft is still undiminished.


2018 was defined as the "first year of idols". The popularity of "Idol Trainee" and "Creation 101" promoted the concept of "Idol" to a wider audience. The talent market also entered a new ecosystem from the super girls and happy men of the past.

"Idol Trainee" can be seen as the opener of this new ecology, and the NINEPERCENT (NPC) picked by the ladies has the qualification to define the appearance of the next idols.


On April 6th, the first anniversary of NINEPERCENT’s formation, the talent show "Youth With You" that lasted for more than two months also came to an end, and the new idol group UNINE was successfully born.



Before this, Youku took the lead in launching "In the Name of the Group", but it was tepid, and the ending was even a little bleak. Even the just-concluded "Green You" only appeared on the night of the final with NPC members, and the negative hot searches such as shady and "kiwi" climbed the highest heat of this session, failing to create the brilliance of the last "I Practice" top the chart.



But this is not what the idol market should look like after a hot year. Fortunately, Di Lizheba’s "Creation Camp 2019" relay went LIVE. With the popularity of a large number of "double-cooked meat" contestants, the "hardcore army style" program format, and the changed competition system, some splashes were made.



But how long can this splash last? How many viewers can the homogeneous player style and program format attract? Can you succeed in creating the next Cai Xukun?


Since the early years of the singing draft, "twice-cooked pork" contestants have been common. These people have been wandering in the entertainment industry or talent show, seeking a breakthrough, clearing their "resume" to participate again, trying to become popular.


In terms of the trainee configuration of the three go LIVE talent shows this year, the three "grassroots" players are all about the same strength. In addition to the trainees with their own heat under the halo of a big company, there is also a type of "double-cooked pork" like Cai Xukun that has attracted much attention.


Tian Shuchen, Zhao Pinlin, Zhou Yixuan, Milk Tea, Li Wenhan, Guan Yu, Yao Mingming of "Green You", Xia Zhiguang, Zhang Yuan, Ma Xueyang, Gao Hanyu, and Zhou Zhennan in "Creation Camp 2019" are all such existences.


In "Creation Camp", Zhou Zhennan is currently in the first place. Although he looks like a child, he is also a player with better overall strength among the many "double-cooked meat".


Previously, participating in "Tomorrow’s Child" also successfully debuted with strength, singing Rapper, standing Vocal, and even PK-kicking Gao Hanyu in "Creation Camp". But whether he can gain the same popularity as Cai Xukun in the follow-up program, it is still unknown to occupy the top spot.

There have been media analysis, although for the company, the cost of promoting the male idol combination and the female idol combination is not much different, but from a long-term perspective, the men’s group is the first choice. This is also the reason why this year’s "Tuan", "Blue You" and "Creation Camp" have all set their sights on the men’s group. But the capacity of the talent market can’t match the number of talent shows in a year, so the appearance of "double pot meat" is also natural.


After these shows made the little brothers debut in the C position, the "traffic" list was also reshuffled.


What followed was that they could be seen active in music, film and television, variety shows, fashion, etc. However, due to the lack of out-of-the-loop works and low national popularity, they were still labeled as "zero works" due to the closed-eye control of Amway by fans and the promotion of team marketing. The lack of representative works also disguised a lack of national popularity. In other words, these idols only lived in the self-adoring circle of fans for a period of time and could not be recognized by passers-by and netizens.


After debuting at the NPC last year, there were trainees from the combination at the beginning of the competition, and they returned to the "native" company one after another to make their debut. However, after a year of wear and tear, except for the still active "Seven Sons of Lehua" and "Four Sons of Kunyin", there are no works from the combination of Banana and Awakening Oriental.



Compared with the favorable conditions for Cai Xukun’s online dramas to be broadcast after the competition, NPC groups will go abroad for training.This year, after the competition, the men’s teams of "Tuan" and "Blue You" also failed to release follow-up resources to consolidate their popularity.


In addition, the three platforms have successively launched their own record label combinations, and resources cannot be shared. The development space of trainees who debuted in groups is also limited. As time goes by, their popularity is consumed, and they without works will inevitably be swallowed up by the huge homogeneous market.


Not only that, the short-term, high-intensity exposure has also caused controversy and doubts to surround the trainees. In this year’s program, we often see trainees who only have a few months of training time being pushed to the stage. For many people, idol groups have even become a shortcut to quickly enter the entertainment industry without talent skills, as long as they are good-looking.



Although the appearance of Cai Xukun and Yang Chaoyue has become a new synonym for "traffic", many negative people have also become "invisible bombs" in the entertainment industry.


The combination and trainees who also came from the talent show were also objectively judged to have this kind of instability. While gaining popularity and debuting opportunities, self-restraint and good character are the long-term plan to go on the road of acting. Just like Di Lizheba said at the opening ceremony of "Creation Camp 2019": "The only secret to surviving in this industry is to gain more recognition through strength and personality."

Cai Xukun’s success is inseparable from the prerequisites of "time, location, and people". Just like Li Yuchun in the past, he won the market opportunity ahead of time with his unique style and became a new benchmark. But in the huge homogeneous idol and draft market environment, it is also necessary to create the next Cai Xukun.


At the same time as the two issues of "Creation Camp 2019" went LIVE, the female version of "Youth with You" also released news that it is in preparation. What kind of qualified trainees will be delivered this time is very much anticipated.


The next Cai Xukun and Yang Chaoyue may be on their way.


Moomin was an important contributor to this article


Three new cars listed, new red flag 2021 sales exceeded 200,000

  International Online Auto Channel News: On September 28, the "Flag is more red, and the new journey – Hongqi HS7, HS5, H5 are newly listed" ceremony was held in Changchun City, Jilin Province. In the ceremony speech, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., also announced that the cumulative sales of Xinhongqi in 2021 are about to exceed 200,000 vehicles, reaching this milestone nearly three months earlier than in 2020.

[Car Channel News] Three cars are newly launched, and the sales volume of Xinhongqi 2021 exceeds 200,000 _fororder_image001

New Hongqi 2021 cumulative sales are about to exceed 200,000

  In his speech at the rejuvenation ceremony, General Manager Chen Xu expressed his deep gratitude to customers on behalf of the Xinhongqi brand. "Everything for customers, everything for customers, and everything for customers" is the philosophy and commitment that Xinhongqi has always adhered to. In the face of challenges such as the difficulty of chip supply in the whole industry in 2021 and the COVID-19 epidemic, Xinhongqi has forged the name of hardship and dreams, and has shown its tenacity and vitality in the process of product renewal and upgrading, marketing breakthroughs and innovation, and ecological vigorous growth. With the dream of "a better life and wonderful travel", Xinhongqi has shown the world the unbreakable blood connection between the brand and customers, creating a new sample for the Pringles relationship of national brands in the new era that has not been seen before and is a model for the future.

[Car Channel News] Three cars are newly launched, and the sales volume of Xinhongqi 2021 exceeds 200,000 _fororder_image002

Hongqi HS7, HS5, H5 are newly launched

  Xinhongqi works hard to fight for customers

  Looking back at December 25, 2020, Xinhongqi achieved a 200,000 sales volume and achieved a growth miracle of 42 times in three years, which attracted people’s attention and expectations. In the first nine months of 2021, the chip supply crisis in the whole industry continued to deepen, coupled with the repeated attacks of the COVID-19 epidemic, huge challenges shrouded the entire automotive industry. Due to the high proportion of advanced configuration of all Xinhongqi products, the impact of supply shortage on production and sales was more serious. At this time, Xinhongqi cares about the needs of customers, stimulates full potential, strengthens supply guarantee, strengthens supply coordination and logistics deployment, and tries its best to meet customer order demand and live up to customer expectations. Today, Xinhongqi has once again made great strides towards 200,000 sales milestone. Because of the customer and fight for the customer, Xinhongqi shows the vitality of the stronger the destruction and the stronger the battle.

[Car Channel News] Three cars are newly launched, and the sales volume of Xinhongqi 2021 exceeds 200,000 _fororder_image003

Hongqi assembly workshop

  In July 2021, in the face of the sudden rainstorm and flood in Henan, Xinhongqi led customers and loved their homes, and composed a moving song of love. In the first time the rainstorm and flood occurred, FAW and various brands donated 45 million yuan to help the disaster area, of which the Hongqi brand donated 15 million yuan; Hongqi quickly launched the "Ten Caring for Heart Service" including ten policies such as rescue, testing, maintenance, re-inspection, disinfection and sterilization, and subsidies. The emergency rescue hotline of 19 offline experience centers in Henan was opened to fully protect the interests of customers. Hongqi has a total of 553 rescue service vehicles and a total of 25,184 customers. Hongqi customers and Hongqi marketers fight side by side, showing the eternal base color of the new era national brand wholeheartedly for customers and wholeheartedly for the home country.

[Car Channel News] Three cars are newly launched, and the sales volume of Xinhongqi 2021 exceeds 200,000 _fororder_image004

Rescue in Henan

  New Hongqi products are upgraded to customers

  To reach 200,000 sales milestone, in order to thank thousands of customers for their trust, Xinhongqi has been giving back to customers with better products. Every time a new, every new, Xinhongqi products are all changed due to customer needs and made for a better life for customers.

  At the rejuvenation ceremony, the three 2022 products are undoubtedly the biggest highlights. After one to two years of precipitation, the three models have become the backbone of the new Hongqi product matrix, winning the love and trust of customers. With the change of customer needs and the accumulation of new Hongqi production technology, the call for rejuvenation and upgrading is becoming clearer and clearer. At the ceremony, Xinhongqi announced that the official guide price of the 2022 Hongqi HS7 is 275,800 yuan to 459,800 yuan; the official guide price of Hongqi HS5 is 183,800 yuan to 249,800 yuan; the official guide price of Hongqi H5 is 145,800 yuan to 190,800 yuan. This rejuvenation reflects the sincerity of Xinhongqi, which can be said to be a plus amount without a price increase.

[Car Channel News] Three cars are newly launched, and the sales volume of Xinhongqi 2021 exceeds 200,000 _fororder_image005

Official guide price

  This time, Hongqi HS7 has added a "quantum silver gray" appearance color scheme and new 20-inch wheels; 3.0T models have added exclusive logos; in terms of safety assistance configuration, the active braking, automatic lane departure correction, and adaptive far and near light functions previously exclusive to high-end models are all overmatched to 2.0T models; the automatic opening of the luggage compartment and the height adjustment switch function of the trunk are added. Hongqi HS5 has optimized the front air intake grille and added two new styles of wheels; added a pomegranate red interior color scheme; the car’s intelligent network system has been upgraded from 2.0 to 3.0 version; in addition, the gear handle area, driving mode selection switch, and one-click start button have been optimized. The 2022 Hongqi H5 has updated the headlight details, 19-inch wheels, and blackened taillights; the original gray interior has been upgraded to an ivory gray color scheme, and a pomegranate red color scheme has been added; the intelligent network system has been upgraded to version 3.0; the 1.5T flag rhyme version and above models are overequipped with rear induction taildoors, reversing images and keyless entry functions. The three new models are overequipped and upgraded this time, responding to real customer feedback everywhere, and improving everywhere.

[Car Channel News] Three cars are newly launched, and the sales volume of Xinhongqi 2021 exceeds 200,000 _fororder_image006

Hongqi HS7, HS5, H5 are newly launched

  In the live broadcast of the listing event, Xinhongqi led the audience to visit the final assembly workshop of Hongqi Smart Factory, demonstrating the strength of Hongqi’s product manufacturing. Xinhongqi knows that technological development must be customer-oriented. From Hongqi’s "flagship double star" H9 and E-HS9’s "national car safety" and "national car health" to this three-car renovation and upgrade, Hongqi’s technology and products are only for the realization of customer interests, to meet customer concerns, and to truly "change for customers".

  Xinhongqi marketing upgrade is born for customers

  Product innovation and upgrading is to meet the ever-changing needs of customers; brand innovation and marketing is to convey emotions more effectively to customers. The Pringles relationship of national brands in the new era is not only to satisfy customers materially, but also to spiritually support with emotions and lead with dreams.

  Marketing is created from the heart, and innovation is born for customers. From August to September 2021, Xinhongqi keenly sensed the emotional flow brought by the Olympic Games, and set off a new wave of innovative marketing in order to resonate with customers’ feelings of home and country and reinvigorate the passion of Xinhongqi as a sports power. On August 5, Xinhongqi announced that it would present Hongqi H9 products or the right to use them to every athlete who won a medal in the Chinese Olympic delegation in this Tokyo Olympic Games, which aroused widespread debate and resonance from all walks of life. On September 10, Xinhongqi officially launched the delivery of H9 products to Glory Athletes, and officially delivered the domestic snowmobile equipment developed by FAW Hongqi and Aerospace Technology to the Winter Sports Center. Immediately, Hongqi signed a cooperation agreement with the General Administration of Sport of China Winter Sports Management Center, becoming a strategic partner of China’s snowmobile national team, Skeleton national team, and bobsleigh national team, and fully committed to the 2022 Beijing Olympic Winter Games cycle. From the Tokyo Olympic Games to the Beijing Olympic Winter Games, Xinhongqi deeply resonates with customers’ feelings for the country and honor athletes, and blends them with the responsibility of supporting the national sports cause.

[Car Channel News] Three cars are newly launched, and the sales volume of Xinhongqi 2021 exceeds 200,000 _fororder_image007

Signed a strategic cooperation with the National Winter Sports Management Center

  Xinhongqi flourishes ecology for customers

  Facing the future, Xinhongqi always focuses on what customers think and want, establishing an ecological world, serving the majority of car owners, and expanding the new boundaries of national brands serving customers for a better life.

  Under the guidance of the digital intelligence innovation strategy and the "wisdom six-in-one" marketing thinking, Xinhongqi has established a new framework of Client Server with "Qishi ecology" as the soil, attracting living water from all over the world, strengthening the foundation of 100 industries, and bringing benefits and value to customers beyond a single industry.

  In the summer of 2021, Xinhongqi launched the first "717 Flag Fan Festival" during the third Red Flag Carnival, and announced the launch of "Flag Ecology" and the establishment of "Flag Alliance" with cross-industry brands to provide customers with rights and interests in various industries such as clothing, catering, accommodation, travel, shopping, medical care, finance, culture, and digital. With the vigorous growth of the Flag ecosystem, Xinhongqi will continue to expand the Flag Alliance, join hands with new partners in sports, entertainment and other industries, and continue to enrich the service platform built for customers.

[Car Channel News] Three cars are newly launched, and the sales volume of Xinhongqi 2021 exceeds 200,000 _fororder_image008

The first "717 Qishi Fan Festival"

  Also at the first Qishi Fan Festival, Hongqi issued the first batch of officially certified car friend association certificates, symbolizing that Hongqi has a new channel from the brand to customers in terms of co-shaping the car owner group and in-depth car owner service. And with Honor Jianer receiving the delivered H9 products one after another, the car owner group of Xinhongqi has injected majestic strength and painted a heroic color. I believe that in the future, with the diligent cultivation of Xinhongqi in the ecology of Qishi and the continuous extension of the car owner team to the vast world, the new model and new benchmark of national brand service customers in the new era will continue to be firmly established by Xinhongqi!

  Conclusion:

  Walking with customers, the flag will be even more red; the new journey will be infinitely wonderful. Whether it is the launch of the three cars or the 200,000 sales milestone, every step of Xinhongqi forward is full of true feelings for customers. A national brand in the new era needs to establish new connections with customers. Walking with customers, a national brand should not only do better products, more innovative marketing, more considerate service, but also truly become a family member of customers, with hearts together, growing together, feelings together, and pursuing dreams together. Because with customers, the red flag of "today" has been achieved; because with customers, the red flag should achieve a better life for customers. (Image source: FAW Hongqi)

The mainstream has been uninterrupted for 20 years, focusing on three new changes in the Yellow River regulation.

  Xinhua News Agency, Hohhot, July 5th Title: The Change of the Great River — — Focus on Three New Changes of Yellow River Regulation

  Xinhua News Agency reporters Ding Ming, Wei Yuyu and Zhang Sheng

  The water of the Yellow River, a vast soup, rushes down from the Qinghai-Tibet Plateau and flows eastward into the sea, watering the 5,000-year-old civilization of China and nourishing generations of Chinese sons and daughters.

  Since the founding of New China 70 years ago, the Party has led the people to manage, protect and develop the Yellow River, and the Yellow River has embarked on a benign development road of a big river with smooth rivers, green banks and a peaceful and happy life in the basin.

  The Yellow River flows smoothly.

  For the Yellow River water flowing eastward, there is a chant in Tang poetry that "the Yellow River water has no time". However, the Yellow River is not "endless", and the river was cut off many times at the end of last century.

  Ke Sujuan, director of the Water Dispatching Division of the Water Resources Management and Dispatching Bureau of the Yellow River Conservancy Commission of the Ministry of Water Resources, said that the Yellow River was cut off, which was affected by the shortage of water resources and also related to the lack of unified dispatching management and disorderly water use along the Yellow River.

  In order to alleviate the contradiction of competing water use between the upper and lower reaches of the Yellow River basin, the state has implemented unified water regulation of the Yellow River. In 1987, the State Council approved the Water Supply Allocation Scheme of the Yellow River, which carried out highly centralized administrative allocation of water rights of the Yellow River. In 1998, the "Management Measures for Water Dispatching of the Yellow River" came into effect, and the Yellow River began to implement unified dispatching and total control to meet the demand, ending the history of disorderly water use in various provinces along the Yellow River. In 2006, the Yellow River Water Regulation was officially promulgated and implemented by the State Council, and the effective measures in practice were fixed and standardized in the form of laws and regulations.

  Since 1999, the main stream of the Yellow River has been uninterrupted for 20 consecutive years. Unified regulation of water resources in the Yellow River basin provides experience for solving the problem of water cut-off in large rivers at home and abroad.

  A few days ago, the reporter drove more than 2,600 kilometers upstream from Huayuankou, a suburb of Zhengzhou, Henan Province, to Lanzhou, Gansu Province, and saw the Yellow River rushing into the deep mountain canyon with the momentum of thousands of people, and slowly flowing in the Woye Plain. In the continuous moistening of the river, the ecological environment along the coast has been restored, and many oases have been formed in the floodplain area, in which waterfowl fly.

  Tongguan Hydrological Station is near the intersection of the Yellow River and Weihe River, which is the edge of the Loess Plateau. According to Zhang Tongqiang, the stationmaster, in the water dispatching year of 2017-2018, the water inflow in the middle reaches of the Yellow River was 34% less than that in the same period of many years, and the river runoff in Tongguan section remained normal, with the average annual flow far exceeding the warning flow of 50 cubic meters per second.

  Toudaoguai Hydrological Station is located at the dividing point of the upper and middle reaches of the Yellow River, adjacent to the Millennium Ancient Crossing — — Hekou Town, Togtoh County, Inner Mongolia Autonomous Region. According to the latest measured data released by the station, the minimum daily average flow of Toudaoguai section in the water dispatching year of 2017-2018 is 141 cubic meters per second, which is more than twice of the early warning flow of cutoff prevention, and no early warning event of small flow occurred in the whole year.

  Although the main stream of the Yellow River has been flowing smoothly for 20 years, there are still problems such as river siltation and suspended river on the ground. In the past 20 years, the inflow of water from the Yellow River has generally decreased, and the water consumption on both sides of the Yellow River has been increasing, resulting in a decrease in the amount of sand washing in the lower reaches of the Yellow River, an increase in siltation in the main channel, and a suspended river in the suspended river, forming a "secondary suspended river".

  Experts on the Yellow River told the reporter that although the joint operation of large-scale water conservancy projects on the Yellow River resulted in the amount of sediment scouring and silting in the river, the downstream river channel was still two or three meters higher than the beach surface, and the short-term concentrated rainstorm in flood season might cause the river channel to overflow, which might lead to the risk of bank break.

  Green dyed "Ji" word bay

  The middle and upper reaches of the Yellow River flow through the Loess Plateau, forming a zigzag bay. In the northeast of Jizi Bay, there is a colorful distribution area of soft sandstone, which is the most ecologically fragile area in the Yellow River Basin — — Zhungeer Banner in Inner Mongolia is also a concentrated source area of coarse sediment in the Yellow River.

  In 1980s, Zhungeer Banner successively carried out projects such as ecological control of seabuckthorn sediment reduction in soft sandstone, construction of warping dams on the Loess Plateau, and comprehensive control of small watersheds. More than 30 years have passed, and the governance area has already been completely transformed.

  In the late spring, the reporter came to Zhungeer Banner, where the colorful sandstone was covered with a green coat made of seabuckthorn, Pinus tabulaeformis and Prunus armeniaca, dotted with pink and white apricot flowers, with a fragrant smell.

  Wu Zhiqiang, deputy director of Zhungeer Banner Water Resources Bureau, said that through biological measures such as planting trees and grass and engineering measures such as building warping dams, the degree of soil and water conservation in Zhungeer Banner has reached 60%, and the vegetation coverage rate has reached 74%.

  The control area of soft sandstone in Zhungeer Banner is the epitome of ecological control in the Loess Plateau. In order to study the law of soil and water loss on the Loess Plateau, the Yellow Committee set up three scientific experimental stations for soil and water conservation in Tianshui City, Gansu Province, Qingyang City and Suide County, Shaanxi Province in the 1940s and 1950s.

  Tianshui Soil and Water Conservation Scientific Experimental Station is the first one in China. Su Guangxu, director of the Soil and Water Conservation Experimental Base, who has been working in Tianshui Experimental Station for 38 years, introduced that Liangjiaping Experimental Site here carried out the earliest experimental research on mountain orchards in China in 1951, and Longwanggou Experimental Site established the first original seed nursery for soil and water conservation forage in the Yellow River Basin.

  Li Jianwen, 52, has never forgotten the scene of catching rabbits and digging out bird’s nests in Nanxiaohegou Experimental Site of Xifeng Soil and Water Conservation Scientific Experimental Station in Qingyang City where his father worked as a child. When he grew up, his son came here to work in his father’s footsteps, and now he has become the deputy director of the proving ground.

  He said: "In today’s South Xiaohe Valley, the deep and shallow green is endless, the degree of soil erosion control has reached 87%, and the forest and grass coverage rate is 84.5%. Now that the forest is deep and the trees are dense, it is not easy to catch rabbits. "

  The Yulin area of northern Shaanxi, where Suide Scientific Experimental Station of Soil and Water Conservation is located, is located in the transition zone between the southern edge of Mu Us Sandy Land and the Loess Plateau. "The mountain is bald, and there are no trees on the beach. The yellow sand is rolling, and ten ploughs and nine harvests are not collected. " A local jingle was once ecologically fragile.

  After years of management, Yulin is now full of greenery, the forest coverage rate has increased to 33%, and the green map of northern Shaanxi has advanced more than 400 kilometers to the north.

  Wang Fugui, deputy director of the Science and Technology Department of the Yellow River Upper and Middle Reaches Administration Bureau, said: "Through the comprehensive control project of soil and water conservation in small watersheds for 70 years, the loess plateau has completed the initial control of soil and water loss with an area of about 230,000 square kilometers, and the coverage rate of forest and grass vegetation has generally increased by 10%-30%. Once yellow ‘ A few ’ Ziwan is full of vitality, and this piece of green is constantly extending on both sides of the Yellow River. "

  Kubuqi Desert, Mu Us Sandy Land and Wulanbuhe Desert, which are distributed on both sides of the Inner Mongolia section of the Yellow River, are "big sand basins" along the "Ji" Bay of the Yellow River. Nowadays, an ecological miracle from yellow to green is also being staged here.

  In Guanjing Village, Dalat Banner, Inner Mongolia, on the southern edge of Kubuqi Desert, there was only one willow tree left in the 1980s. Now, after treatment, the village is surrounded by green forests, and a tree has become a forest of 190,000 mu … …

  The ecological control rate of Kubuqi desert has reached 25%, realizing the transformation of "green manure and yellow thinness". Its successful practice in combating desertification has been written into the Ordos Declaration jointly drafted by the representatives of the parties to the United Nations Convention to Combat Desertification.

  Soil and water conservation measures make the "Ji" Bay green, but there are also dangers hidden in the green. Zhang Jinliang, chairman of the Yellow River Survey, Planning, Design and Research Institute Co., Ltd., said that soil and water conservation measures only work under a certain level of rainfall. Once excessive rainfall occurs, the warping dam may be washed away, and all the accumulated sediment will be washed away, but the soil erosion will increase, resulting in the risk of "zero deposit and whole withdrawal" of sediment.

  In July, 1998, a torrential rain washed away the soil and water conservation warping dam in Xiliugou Valley, Erdos City, Inner Mongolia, forming a flood with a sediment concentration of 1,350 kilograms per cubic meter. The flood with high sediment concentration flowed into the Yellow River, forming a giant sand dam to cut off the Yellow River.

  "Ecological management on both sides of the Yellow River will always be on the road, and ecological restoration will take a long time." Wang Fugui said that soil erosion in the Loess Plateau is complicated and difficult to treat, and sediment deposition in the Yellow River has always been a major problem in harnessing the Yellow River.

  Tame the glacier

  In mid-March 1951, the spring breeze swept across the northern land, and the frozen Yellow River began to "wake up".

  At this time, there is still a thick ice layer in the Inner Mongolia river section at high latitude, and the upstream flow is blocked in the river, forming a giant ice dam in Taer Bay in Hetao area, which is in danger of overflowing and bursting at any time.

  Cai Ziping, deputy magistrate of Micang County (now Hangjinhou Banner, Bayannaoer City), who was in charge of the ice prevention on the levee, was very anxious when he saw the water level remained high. Someone suggested, "If only an airplane could blow up the ice dam."

  Cai Ziping will immediately report the proposal step by step. The phone call soon reached Beijing, and when the central leaders heard the news, they immediately sent air force bombers to fly over Tal Bay to blast the ice dam and lift the danger. From then on, yellow river ice Middle School began to use aircraft to blow up ice to remove danger.

  The ice flood of the Yellow River is caused by the fact that the downstream latitude is higher than the upstream latitude, the closure of the river is not synchronized, and the ice jam blocks the river course, which mostly occurs in Ningmeng section and Shandong section, and the ice flood in Ningmeng section is the most serious.

  According to historical records, during the 100-year period from 1855 to 1955, there were 29 years of ice flood in Shandong section of the Yellow River, with nearly 100 breaches. On average, there are about 20 ice jams and dams in Inner Mongolia section of the Yellow River every year, and ice flood disasters of different degrees occur almost every year.

  "For more than 70 years since the people ruled the Yellow River, the struggle against Lingxun has never stopped." Wei Xiangyang, deputy director of the Flood and Drought Disaster Prevention Bureau of the Yellow River Committee, said that in 2000, after the Xiaolangdi Reservoir was put into operation, the threat of ice flood in the downstream was basically lifted. After the Haibowan Water Control Project began to adjust and control in 2014, the threat of ice flood in the upstream was partially alleviated.

  Longyangxia, Liujiaxia, Xiaolangdi and other water control projects have a total storage capacity of 60 billion cubic meters, which effectively played the role of "reservoir" and "regulator" during the flood season. The construction and joint operation of reservoirs in the main and tributaries of the Yellow River provide a strong guarantee for An Lan in flood season. After Xiaolangdi Reservoir was put into use in 2000, supplemented by Sanmenxia Reservoir, Luhun Reservoir, Guxian Reservoir, Hekou Village and other reservoirs, the once-in-a-thousand-year flood peak at Huayuankou can be reduced from 42,300 cubic meters per second to 22,600 cubic meters per second.

  Reservoir dispatching, river engineering, scientific monitoring and other measures take a multi-pronged approach, which not only effectively defends the ice flood, but also ensures that An Lan will be old in the peach flood and the autumn flood, and writes valuable experience in river management.

  Tianjitai Village, Wuyuan County, Inner Mongolia, is a small village near the Yellow River, which was threatened by the Yellow River flood frequently.

  Fu Ersheng, a 78-year-old villager, experienced two floods and destroyed his home. "The first time was when I was in my twenties in the 1960s, I heard ‘ Rumble ’ The sound of water ran out before it was too late to clean up. " Fu Ersheng said that the flood washed away more than half of the village, and the villagers rebuilt their houses on the highlands and built levees by the river.

  However, in the early 1990s, a flood broke the levee and flooded the village, so the villagers had to move again.

  "Accustomed to the rising water of the Yellow River, the water rose, so we rushed the livestock to ‘ Gedan ’ Come back when the water drops. " Fu Ersheng said.

  In the western dialect of Inner Mongolia, "Gedan" refers to the raised highland on the plain. Threatened by floods, many local villages are built on high places, named as "Li Gen Gedan", "Yunjia Gedan" and "Pifang Gedan" … …

  Now, the reporter came to the "Gedan" village near the Yellow River, only to see the river flowing quietly, the wind blowing wheat waves on the shore, cattle and sheep in groups, and laughter coming from the farmhouse.

  "The prevention and control of floods and droughts in the Yellow River has a long way to go, and we can’t relax for a while." Wei Xiangyang said. At present, although the high-standard dikes have put a golden bell on the Yellow River, the standards of dike construction in some areas in the upper reaches are not high, and the dangerous works and control projects in the lower reaches have not been adjusted in time according to the changes of river water and sediment, and the binding force on wandering reaches needs to be strengthened. The Yellow River management still needs the continuous struggle of generations of Yellow River children.

The scale of import and export has reached a new high, and the head effect of business development is obvious.

Recently,The 2023 China International E-Commerce Expo was held in Yiwu, Zhejiang, and many domestic and foreign cross-border e-commerce and international logistics platforms attended. General Secretary of the Supreme Leader pointed out: "China will accelerate the development of new formats and new models such as cross-border e-commerce and foster new kinetic energy of foreign trade." In recent years, cross-border e-commerce in China has developed rapidly. According to the Annual Report on Cross-border E-commerce Trade in China issued by the General Administration of Customs, the import and export scale of cross-border e-commerce in China exceeded 2 trillion yuan for the first time in 2022, an increase of 7.1% over that in 2021, showing a new atmosphere such as "the import and export scale reached a new high, trading partners became more diversified, the proportion of consumer goods further increased, and the head effect of business development was obvious". There are more than 100,000 cross-border e-commerce entities in China, and the proportion of cross-border e-commerce goods in foreign trade has increased from less than 1% five years ago to about 5% at present. Trading partners are almost all over the world, and the two-way exchange of "buying the world and selling the world" has injected new momentum into China’s foreign trade development.

one

Two-way communication brings mutual benefit and win-win situation. More China products go out and overseas good things come in.

This year, the staff of Chengdu Renxing International Trade Co., Ltd. in Sichuan Province is particularly busy. As an enterprise mainly engaged in the customs clearance of cross-border e-commerce, during the promotion period, the company’s cross-border e-commerce volume increased compared with usual.More than 15%, there are 7 flights full of parcels every week to Europe, America and other countries and regions, with a value of more than 85 million yuan. The customs of Chengdu Shuangliu Airport is also busy. From June 1st to June 20th, the customs inspected and released more than one million export lists of cross-border e-commerce, which not only has a large number of goods, but also has a variety of types.

Not only Chengdu, but also all the major cross-border electronic commerce comprehensive experimental areas in China are equally busy. In the Cainiao North China Optimal Warehouse in Weihai Comprehensive Bonded Zone, Shandong Province, large and small packages are waiting to be collected. According to the staff, these days, the warehouse orders have skyrocketed, including95% are from South Korea, and 5% are from other Asian countries and regions such as Japan. In order to better enhance the shopping experience of overseas consumers, there are tens of thousands of product categories in the warehouse, and more than 40,000 items can reach South Korea in three days at the earliest.

Daily necessities, cultural and creative products, electronic products….. The surge in cross-border e-commerce export orders reflects the increasing popularity of China products and China brands in overseas markets. High cost performance, unique design and traditional cultural elements in China are all factors that attract overseas consumers. Suzhou Taihu Snow Silk Co., Ltd. (hereinafter referred to as Taihu Snow) is a textile enterprise that inherits Suzhou’s traditional silk skills. In recent years, relying on the cross-border e-commerce platform, the silk produced by the company has been exported to North America, Europe and other places, which not only improves the company’s sales, but also makes Suzhou’s traditional silk culture known to more people. After seeing the potential of e-commerce sales, the company also started short video and live interaction, which attracted many young consumers.

In 2022, the import and export scale of cross-border e-commerce in China exceeded 2 trillion yuan for the first time. Behind the figures, on the one hand, the attractiveness of China products to overseas markets is increasing; On the other hand, China consumers also enjoy more good global goods, and two-way communication brings mutual benefit and win-win results.

Youshitong is a cross-border e-commerce enterprise that mainly imports maternal and child products. The company’s bonded warehouse in Chengdu has an average monthly import throughput of infant milk powder exceeding this year.1 million cans. Ma Jianxiong, manager of the bonded warehouse, said that even in the off-season, the daily shipments still increased by about 50% compared with the same period last year.

"Buy the world, sell the world", in recent years, more and more overseas good things come in, more and more China products go out, and the overseas trading partners of cross-border e-commerce in China are increasing.

On June 16, Zhejiang Hanyun Hardware Co., Ltd., located in Longyou County, Zhejiang Province, was busy. Employees were busy sorting, packaging, posting waybills, loading and shipping cross-border e-commerce products such as smart locks and door handles. "These bathroom hardware are sent to Germany." The workshop staff said, "We have to produce 100,000 pieces of electroplating products every day, and the company has five containers of hardware products shipped to European and American markets every day."

"Since the beginning of this year, products such as door handles, smart locks and sanitary wares have been sold all over the world through overseas online platforms such as Amazon and Wal-Mart. From January to April, the export volume reached 146 million yuan, and the sales volume increased by 25% compared with last year." Ma Jun, general manager of the company, said that at present, the company’s products are exported to Europe, the United States, the Middle East, Africa and other parts of the world, with branches in the United States, Germany, Russia, Brazil and other places. We have maintained and developed good business relations with Fortune 500 companies such as The Home Depot, Cuifeng, Wal-Mart and Amazon, as well as famous brand companies in the global hardware industry.

"In recent years, the company’s economic benefits have grown steadily, mainly due to the rapid development of cross-border e-commerce." Ma Jun said that next, enterprises will focus on exploring the "Belt and Road" market and seize new opportunities.

2

The supporting facilities have been continuously improved. "Cross-border shopping" has a faster and more convenient shopping experience.

Recently, a consumer in Pudong District of Shanghai bought an imported product on an e-commerce platform. After placing an order, the product was displayed in Taicang City, Jiangsu Province.The "rookie bonded warehouse" was issued and reached consumers in less than 24 hours.

The fast and convenient shopping experience is the reason why more and more consumers choose to buy goods through cross-border e-commerce channels. Behind this shopping experience is the domestic efforts in the construction of related distribution models and logistics infrastructure.

Take Taicang cityTaicang Port Comprehensive Insurance Zone, where the "rookie bonded warehouse" is located, is the first comprehensive insurance zone in Jiangsu Province to carry out cross-border e-commerce online shopping bonded import business. Relying on the natural transportation advantage of Taicang Port, there are near-ocean direct routes covering Japan, South Korea and other countries abroad, and there is a port linkage of customs clearance integration with Shanghai Yangshan Port at home, which provides a natural transportation cost advantage for the development of local cross-border e-commerce. In recent years, Taicang Port Comprehensive Insurance Zone has also made full use of major opportunities such as "Yangtze River Delta Integration" to explore new modes and channels such as "Free Trade Zone+Cross-border E-commerce" and "New Retail+Cross-border".

Suzhou Tianxiacang Supply Chain Co., Ltd. is an enterprise mainly engaged in cross-border e-commerce online shopping bonded import business in Taicang Port Comprehensive Insurance Zone. In recent years, the enterprise has deepened cooperation with Hangzhou Cainiao Supply Chain Management Co., Ltd. and obtained the qualification of rookie cross-border import center warehouse. As the first in Jiangsu ProvinceThe rookie central warehouse on the B2C side can directly dock the cross-border import business of major e-commerce cross-border platforms, realize the data collision of orders, payment orders and logistics orders, and ensure that imported goods are delivered to consumers efficiently and quickly, with an average daily import package handling capacity of about 3,500. At the same time, when domestic consumers return goods purchased through the cross-border e-commerce retail import mode, they can directly send them to the return center warehouse in the region. E-commerce enterprises complete all the return processes such as storage, sorting, declaration of return and disposal outside the region in the return center warehouse, which can greatly reduce the operating costs of enterprises and improve the timeliness of return processing.

Taicang Customs has also introduced a series of supporting measures to enable cross-border e-commerce import and export products to"Come and go" is more comfortable. Bian Fengbin, head of the cross-border e-commerce supervision section of Taicang Customs, said that, for example, the fruits imported by cross-border e-commerce will be inspected by customs staff at the first time, sampled and sent for inspection, and after all customs declaration procedures are completed in the comprehensive insurance zone, they can be delivered directly from the zone to ensure the rapid customs clearance of imported fruits. The import tariff rate is 0, and the value-added tax and consumption tax are only levied at 70%. The person in charge of Jiangsu Taicang Xin Poster Customs Co., Ltd. told the reporter that the B2B mode of cross-border e-commerce facilitates the company to simultaneously complete online and offline communication, order placing, payment and performance, and realizes direct export of goods, effectively lowering the threshold for enterprises to participate in global trade.

Recently, Ms. Gao from Chongqing bought imported milk powder at the Shenzhen Duty Free Global Shopping Offline Experience Store of Tianheli Shopping Center in Jiangbei District of the city. The fast shopping experience made her very happy."I bought and placed an order in the goods display area. The warehouse completed the declaration, packaging and distribution of the goods through a digital process, and it was delivered to the store in 10 minutes." Ms. Gao introduced.

Behind this convenience is the customs clearance facilitation service provided by Jiangbei District United Customs for cross-border e-commerce enterprises in recent years, which enables cross-border e-commerce products to be realized."fast customs clearance" and "immediate release". At the same time, with the operation of the Central European train (Chongqing New Europe), the western land-sea new channel train, and the Shanghai-Chongqing container direct express line, the zone has successfully promoted the Orchard Port, the largest hub port of inland river, rail and public transport in China, to realize the function of designated ports for imported meat, fruit and grain, so that imported goods can reach consumers more quickly and at low cost.

three

Policy support environment optimization Relieve worries for cross-border e-commerce enterprises

The rapid development of cross-border e-commerce in China is inseparable from policy support from the national to the local level. In recent years, the State Council has successively dividedSix batches set up a comprehensive pilot zone for cross-border e-commerce, and issued a series of support policies, including improving customs clearance efficiency, reducing the export return cost of cross-border e-commerce enterprises, and improving supporting facilities, to provide service guarantee for cross-border e-commerce enterprises and solve worries.

At 7: 00 am on June 17th, the anchor of Shilixian Jewelry Co., Ltd., located in Zhuji City, Zhejiang Province, appeared on TikTok platform on time and began daily cross-border live broadcast. A few years ago, Qian Shaocong, the head of the company, came into contact with cross-border e-commerce for the first time, and began to try cross-border live broadcast sales methods. Since then, he has actively expanded platform businesses such as independent stations and international stations, and the company’s overseas sales have gradually increased.

He Liejun, chief of the e-commerce section of Zhuji Municipal Bureau of Commerce, said that in recent years, the cross-border e-commerce model has become popular among enterprises in Zhuji City. onlyIn 2022, the number of new cross-border e-commerce online shop enterprises in the city reached 97. In order to better serve enterprises, last year, the relevant departments of Zhuji visited more than 40 enterprises from the aspects of strengthening resource docking, optimizing cross-border environment and incubating benchmark enterprises. While providing e-commerce services, they timely grasped the needs of enterprises, and then organized six cross-border investment fairs to help enterprises quickly enter cross-border e-commerce. Not only that, Zhuji City also actively held a cross-border e-commerce PK contest, adopting a competition mode of incubation and cultivation, combining theory with practice to help participating enterprises grow rapidly in the cross-border e-commerce field. In view of the fiery mode of "live broadcast with goods", Zhuji City has also specially held cross-border e-commerce live training for enterprises with such needs.

The steady growth of overseas business of Zhejiang Hanyun Hardware Co., Ltd. also benefited from the support of policies. Ma Jun, general manager of the company, said that in recent years, the state, provinces and cities have successively introduced various policies to support the cross-border e-commerce industry. As a provincial pilot county of cross-border e-commerce industrial cluster of hardware machinery,In 2022, Longyou County issued "Several Opinions on Promoting the High-quality Development of E-commerce (Trial)", encouraging traditional foreign trade enterprises in the county to carry out cross-border e-commerce business, and clarifying that the transaction volume of cross-border e-commerce business entities exceeded 1 million US dollars, 2 million US dollars and 4 million US dollars for the first time, with one-time awards of 30,000 yuan, 50,000 yuan and 100,000 yuan respectively. We also provide targeted support for export credit insurance and cross-border e-commerce of foreign trade enterprises such as Zhejiang Hanyun Hardware Co., Ltd., organize training, conduct online exhibitions and other activities, and encourage and guide enterprises to play a good role in the transformation and upgrading of foreign trade.

Li Xinggan, director of the Foreign Trade Department of the Ministry of Commerce, said that cross-border e-commerce is a growing point of foreign trade growth. Around the development of cross-border e-commerce, in recent years, various comprehensive test areas are actively promoting the construction of online integrated service platforms. The concept is"Let enterprises run less errands and let data run more". At present, there are more than 60,000 cross-border e-commerce enterprises served by these platforms, which is about 60% of the national cross-border e-commerce enterprises. Since then, the Ministry of Commerce will also support and guide these cross-border e-commerce comprehensive test areas, further optimize the functions of service platforms, and guide overseas warehouse enterprises to connect with online comprehensive service platforms. Strive to integrate the functions of customs clearance, taxation, finance and overseas warehousing, and realize the "one-stop access" comprehensive service, so that such a convenient integrated service can benefit all cross-border e-commerce enterprises. (Author: Wang Yajing)

The anti-epidemic exam is an in-depth test of China’s governance efficiency.

  Author: Professor Xue Xinguo of xihua university Institute of Marxism.

  On April 27th, 2020, General Secretary of the Supreme Leader presided over the 13th meeting of the Central Committee for Comprehensively Deepening Reform and delivered an important speech. He emphasized that the fundamental reason why China’s epidemic prevention and control and resumption of work and production can be vigorously promoted is that the leadership of the party and the advantages of China’s socialist system have played an unparalleled and important role. We should be soberly aware that fighting the epidemic is not only a big battle, but also an in-depth test of China’s governance system and governance capacity. We must give full play to Socialism with Chinese characteristics’s institutional advantages and governance efficiency, and promote epidemic prevention and control and economic and social development.

  The test of ruling ability.The Communist Party of China (CPC)’s leadership is the most essential feature and the biggest institutional advantage of Socialism with Chinese characteristics, and it is also the most fundamental political guarantee to uphold and improve the Socialism with Chinese characteristics system and promote the modernization of the national governance system and governance capacity. The COVID-19 epidemic is a major public health emergency with the fastest spread, the widest infection range and the most difficult prevention and control since the founding of New China. In the face of the sudden epidemic, the CPC Central Committee with the Supreme Leader as the core insisted on putting people’s life safety and health first, relying on the people closely, giving full play to the vanguard and exemplary role of Communist party member and the fighting bastion of grass-roots party organizations, and launched a people’s war, a general war and a blocking war against the COVID-19 epidemic in China. At present, the epidemic situation in COVID-19 has been effectively controlled in general, and the Communist Party of China (CPC)’s outstanding leadership, mobilization, organization, coordination and execution have been fully demonstrated in the anti-epidemic process. The national governance system and governance capacity are the concentrated expression of a country’s system and system execution. In case of major public health emergencies, we should give full play to the ability of the CPC Central Committee to centralize and unify leadership, take the overall situation into account and coordinate all parties. We should be decisive and resolute in implementing the decision-making arrangements of the CPC Central Committee. Under the unified command, coordination and dispatch of the CPC Central Committee, the whole country played a game of chess, the whole party, the whole army and the people of all ethnic groups in the country moved at the news, adopted the national system with one heart and one mind, and built the "Great Wall of Steel" to stop the epidemic.

  The manifestation of institutional advantages.Institutional advantage is the most fundamental advantage of a country. The greatest advantage of the Socialism with Chinese characteristics system is to concentrate on doing great things. The national governance system is an institutional system for managing the country under the leadership of the party, and it is a set of closely linked, coordinated and coordinated national systems; The ability of national governance is the ability to manage all aspects of social affairs by using the national system. The national governance system and governance capacity are an organic whole and complement each other. The fight against COVID-19 epidemic this time is a big test and a test of Socialism with Chinese characteristics’s institutional advantages and effectiveness. Facts have fully proved that in the face of major public health emergencies, we must give full play to the effectiveness of the Socialism with Chinese characteristics system, which is the fundamental experience and an important magic weapon for China to achieve significant results in fighting the COVID-19 epidemic. In the post-epidemic era, we must continue to uphold and improve Socialism with Chinese characteristics’s institutional system, and constantly promote the modernization of the national governance system and governance capacity.

  People are the key to winning the epidemic prevention and control of people’s war, general war and blocking war, and medical material support is an important basic support. This time, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the relevant departments cooperated and took various measures simultaneously, and the vast number of medical personnel went to war as quickly as possible. They urgently dispatched a large number of medical personnel from all over the country to help Hubei and Wuhan, organized enterprises to quickly resume production, expanded production capacity and increased production in various ways, implemented unified national dispatch, and established a green channel to ensure the supply of medical materials in key areas. This epidemic tells us that to improve the ability and level of responding to public health emergencies, we must strengthen top-level design, optimize departmental coordination, and improve the system and mechanism of public health emergency work in accordance with the requirements of centralized management and unified allocation.

  Perfection of governance system.At present, the situation of epidemic prevention and control in China has been further consolidated, but the epidemic situation in foreign countries continues to spread. We still have to adhere to the bottom line thinking, make ideological preparations and work preparations for dealing with changes in the external environment for a long time, focus on the "six stabilities" and the implementation of the "six guarantees" task, continue to do a good job in external defense input and internal defense rebound, and make overall plans for epidemic prevention and control and resumption of work.

  Engels pointed out that there is no great historical disaster that is not compensated by historical progress. This epidemic has also exposed some shortcomings and problems in our system and governance. We should deepen our understanding of the modernization of the national governance system and governance capacity, constantly improve our system and governance system according to changes in the objective situation, and further improve the ability and level of the party and the government to respond to sudden major public health incidents. To promote the modernization of the national governance system and governance capacity is to make all aspects of the system more scientific and perfect, to realize the institutionalization, standardization and proceduralization of the governance of the party, the state and society, to be good at using systems and laws to govern the country, and to improve the level of the party’s scientific, democratic and legal governance.

  Engels pointed out in the article "Family, Private Ownership and the Origin of the State" that the State is the generalization of a civilized society. The impact of the epidemic on human beings, regardless of religious culture and values, social system and development level. Due to the differences in cultural background, political system and governance system in different countries, the overall strategy and anti-epidemic effect of dealing with the epidemic situation are quite different. We should learn from the beneficial achievements of human political civilization, but we must never copy the western political system model. Promoting the modernization of the national governance system and governance capacity is by no means westernization or capitalism. This epidemic has once again proved that the Socialism with Chinese characteristics system conforms to China’s national conditions and has strong vitality.

Take this as the foundation! The evaluation dimension of this "College Teacher Award Scheme" is very special.

  Cctv newsOn November 6th, 2018, the award ceremony of "Outstanding Computer Teachers Award Scheme in Colleges and Universities" was held in Peking University. Twenty-six outstanding teachers from nine domestic universities in computer science became the first winners, and received the award certificates jointly issued by the Teaching Steering Committee of Computer Specialty in Colleges and Universities of the Ministry of Education, china computer federation (CCF) and China Teacher Development Foundation.

  It is understood that the "Award Scheme for Excellent Teachers of Computer Major in Colleges and Universities" does not have a complicated evaluation system. The evaluation criteria only include five aspects: teaching content, teacher-student interaction, concern for students, student participation and overall evaluation, and it does not add too much burden to colleges and teachers. The award scheme fully embodies the new requirements of "taking this as the foundation" and "four regressions", strengthens the teaching quality of undergraduate education, gives full play to the influence of high-tech enterprises, and guides social forces to jointly promote the teaching quality of higher education.

Academician Wu Jianping's speech

Academician Wu Jianping’s speech

  Hao Ping, president of Peking University, first delivered a speech on behalf of the organizer, and he fully affirmed the significance of the award plan for talent training in colleges and universities. In his speech, Wu Jianping, director of the Teaching Steering Committee of Computer Specialty in Colleges and Universities of the Ministry of Education and academician of China Academy of Engineering, said that the new computer teaching steering committee will fully support the promotion and implementation of the award scheme and contribute to building a world-class computer discipline.

  The award scheme was initiated by John Hopcroft, winner of Turing Award, winner of China Government Friendship Award, foreign academician of China Academy of Sciences, and Professor Gao Wen, chairman of china computer federation and academician of China Academy of Engineering. It is a public welfare award scheme with the support and guidance of the Ministry of Education and the National Natural Science Foundation of China. Recently, the Teaching Steering Committee of Computer Specialty in Colleges and Universities of the Ministry of Education, china computer federation and China Teachers’ Development Foundation have signed a cooperation agreement to jointly assist the sponsors of the award scheme and continue to promote the implementation of the award scheme.

Speech by Professor Hopcroft

Speech by Professor Hopcroft

  At the award ceremony, 79-year-old Professor Hopcroft called on all colleges and universities to attach great importance to undergraduate teaching and care about the growth of students and young teachers.

  Academician Gao Wen introduced the relevant situation.

  Academician Gao Wen introduced the evaluation process of the award scheme. In the first half of 2018, the reward program was implemented in nine universities in China. Basic courses related to computer science were selected, peer experts were organized to evaluate classroom teaching, and excellent teachers were rewarded. According to Professor Hopcroft’s proposal, the evaluation criteria include five aspects: teaching content, teacher-student interaction, concern for students, student participation and overall evaluation. All participating universities actively participated in the competition, and the response was strong. After the judging Committee confirmed that 26 teachers were selected from 106 participating teachers as the first batch of award-winning teachers.

  The award scheme is supported by ten high-tech enterprises with important social influence, including ByteDance, innovation works, Didi Chuxing, Baidu, Microsoft Research Asia, Shangtang Technology, Alibaba, Iflytek, Lenovo and 360. At the award ceremony, Professor Hopcroft, Academician Gao Wen and Chairman Yang Zhoufu jointly presented donation certificates to the representatives of ten enterprises to affirm their sense of social responsibility in supporting education. Dr. Zhang Hongjiang, Dean of ByteDance Institute of Technology and Strategy, spoke as a representative of the donated enterprises, expressing the common aspiration of the relevant enterprises to seek talents for high-tech talents and hope to unite and cooperate to lead the technological development in the field of artificial intelligence.

  At the award ceremony, the award-winning teachers took the stage one by one and received medals and certificates from the award-winning guests. Professor Hu Shimin from the Department of Computer Science of Tsinghua University expressed his gratitude to the award-winning teachers on behalf of the award-winning teachers, and shared his own thoughts on the implementation of the fundamental task of cultivating people by virtue and the balanced development of higher education. President Wang Shuguo of Xi ‘an Jiaotong University spoke on behalf of the universities participating in the award scheme, highly praised the significance of the establishment of the award scheme, and said that Xi ‘an Jiaotong University will continue to support related work and make greater contributions in related fields.

  After the award ceremony, the leaders and guests attending the meeting took photos with the award-winning teachers as a souvenir. Subsequently, a series of activities will be held, such as a symposium between enterprise representatives and award-winning teachers, and a seminar on next year’s evaluation scheme. In the future, more relevant departments of domestic universities will be invited to participate in the award scheme.

  This award scheme is the first joint action funded by ten high-tech enterprises. It aims to promote colleges and universities to pay more attention to undergraduate classroom teaching, effectively improve the relationship between teaching and scientific research, and promote the overall improvement of teaching quality of computer specialty in China. On the one hand, the establishment of the incentive plan reflects the strong demand of society, industry and enterprises to improve the quality of computer innovative talents training, on the other hand, it also provides reference for social forces in other industries to promote the cultivation of innovative talents.

  Attachment: List of Award-winning Teachers of "Outstanding Teachers of Computer Major in Colleges and Universities" in 2018

  (sorted by last name strokes)

  Deng Qianni (Shanghai Jiaotong University)

  Tian Yonghong (Peking University)

  Liu Xianhua (Peking University)

  Liu Jia (Nanjing University)

  Sun Dalie (Harbin Institute of Technology)

  Li Quanlong (Harbin Institute of Technology)

  Wu Fei (Zhejiang University)

  Wu Chenye (Tsinghua University)

  Zhang Yanhang (Harbin Institute of Technology)

  Zhang Min (Tsinghua University)

  Chen Yin (Harbin Institute of Technology)

  Wugangshan (Nanjing University)

  Luo Minnan (Xi ‘an Jiaotong University)

  Zhou Zhihua (Nanjing University)

  Hu Shimin (Tsinghua University)

  Jiang Shouxu (Harbin Institute of Technology)

  Jiang Zhongding (Fudan University)

  Luo Bin (Nanjing University)

  Weng Kai (Zhejiang University)

  Tang Pingzhong (Tsinghua University)

  Huang Yu (Nanjing University)

  Cui Yong (Tsinghua University)

  Dong Jian (Harbin Institute of Technology)

  Han Jinsong (Xi ‘an Jiaotong University)

  Zeng Ming (Xi ‘an Jiaotong University)

  Dai Kaiyu (Fudan University)