When it comes to Cyrus, I believe many netizens will think of asking the world. In fact, in addition to cooperating with Huawei, Cyrus also launched a new brand this year – Blue Electric. And the first model is Blue Electric E5, which starts at 139,900 yuan. So, how is the market performance of this new energy SUV?
The monthly sales are less than 1,000 units, and now the price reduction mode is open.
According to the data released by the Passenger Association, in October, the sales of blue electric E5 were 925 units. In September, August and July, the sales were 607 units, 390 units and 343 units respectively. From the market performance, the sales of this blue electric E5 under the Cyrus Group are relatively average.
Therefore, on November 16 not long ago, the blue power brand under Cyrus officially announced that the blue power E5 opened a limited-time discount. If you buy the blue power E5 enjoyment type, the cash will be reduced by 40,100, and the limited-time snap-up price will only be 99,800. So, after the significant price reduction, can you increase the sales of the blue power E5?
In this regard, I don’t feel optimistic. Because from a product perspective, the Blue Electric E5 doesn’t have many bright spots.
The first is the appearance. As a compact SUV, the Blue Electric E5 is not designed to give people the sense of class that similar models should have.
Especially on the front face, the large-size grille is used, and the interior is equipped with many dot matrix decorative elements. The design is rather complex and does not reflect the desired beauty.
Coming to the side, the design of the Blue Electric E5 is also relatively average. Although the body length reaches 4760mm, it does not give people a strong sense of advanced. In this regard, the editor would like to make a suggestion to Cyrus Automobile. In terms of new car design, it is still necessary to make more efforts and recruit some designers with international level to improve the aesthetics of the model.
Dynamic performance is moderate, equipped with plug-in system
As we all know, for new energy vehicles, power is a top priority for many consumers. The Blue Electric E5, as a plug-in hybrid SUV, is composed of a 1.5-liter engine and a motor in terms of power.
Among them, the engine part, the editor learned that the maximum power is 81 kilowatts. From the data, the performance is relatively average. And the electric motor part of the blue electric E5, the blue electric car said that the maximum power is 130 kilowatts. For other compact plug-in hybrid SUVs, the blue electric E5 power system does not show obvious advantages in terms of performance.
In terms of pure electric battery life, the blue electric E5 offers two battery capacity versions. Among them, the low-end model is equipped with a 17.52 kWh battery, and under the NEDC condition, the maximum pure electric battery life reaches 100 kilometers. While the high-end model is equipped with a 19.4 kWh battery, under the NEDC condition, the maximum pure electric battery life is 110 kilometers.
Judging from the pure electric battery life data, the performance of the blue electric E5 is not particularly outstanding. You know, the same level of zero-run C11 has a larger battery capacity, and the pure electric battery life can already reach more than 200 kilometers.
Cyrus has accumulated losses of nearly 10 billion yuan in the past 4 years
Thanks to the blessing of Huawei’s concept stocks, the editor learned that recently, the share price of Sailis Group has risen significantly, reaching a maximum of 99.97 yuan.
It is worth mentioning that not long ago, Cyrus released its October production and sales report. Data show that Cyrus Group’s October sales of new energy vehicles reached 17,600, a remarkable performance.
However, it should be noted that since cooperating with Huawei in 2019, the editor has learned that Cyrus has been losing money. According to public data, from 2020 to the first three quarters of this year, Cyrus’s cumulative net loss reached 9.679 billion yuan. From the perspective of loss, it is still quite amazing.
Write at the end: From the sales data, today’s Cyrus, compared to the first half of the year, has indeed improved significantly. However, it is worth noting that Huawei recently launched the second brand under the smart car model – Zhijie, the first model is Zhijie S7, the pre-sale price is 258,000 yuan. In the future, SUV models will also be launched. It is foreseeable that some of the sales of Wenjie brands will be diverted. And Cyrus’s own blue electric brand is currently difficult to take on the heavy responsibility of sales. The editor believes that the current Cyrus needs to improve its comprehensive competitiveness by increasing research and development and strengthening management.