标签： 上海品茶

BYD Han’s 5G car machine is really a slap in the face. Old car owners can’t upgrade their own pockets.

Recently, on a third-party car quality evaluation platform, the editor of Automotive Professional Network noticed that many car owners complained that the 2020 BYD Han 5G car was suspected of false propaganda. BYD claimed to be the first production car equipped with Huawei’s 5G technology when promoting the car. However, according to the owners, after the actual purchase, it did not provide the corresponding 5G technology and high-performance car chip at all. The current car is 4G Qualcomm 625 chip. At the same time, as the core of the car, the car engine system is very stuck, which affects the driving safety and the overall service life of the car, which is completely inconsistent with its propaganda.

After sorting out the complaints from car owners, the editor found that from April 10th, 2020 to July 12th, 2020, BYD started the pre-sale promotion of "BYD Han", and during this period, it has been promoting with the contents of "the world’s first production car equipped with 5G technology", "audio and video entertainment, extremely fast seconds on" and "DiLink3.0" as its main selling points, and even invited Yu Chengdong, then president of Huawei, as its 5G technology platform. However, the actual car-picking system is disappointing, such as the car is stuck, the software is slow to open, the sound is broken when navigating or playing songs, and the voice Xiao Di is completely ineffective.

Some car owners said that they had called the official customer service to ask if the car function could not be upgraded to 5G. The customer service said that it could be upgraded at that time. The second call said that it would cost 8,000 yuan. However, when the car owner went to the 4S shop to make an appointment, he was told that it could not be upgraded. After that, the owner repeatedly called the official customer service and was told that it could be upgraded, but later the customer service called the owner back and said that it could not be upgraded. In fact, more than one old car owner revealed that he could not upgrade even if he paid for it at his own expense.

Subsequently, the editor of "Automotive Professional Network" also called BYD’s official customer service on this matter. The staff said that the 8000-yuan 5G upgrade package is currently limited to car owners who have placed an order but have not picked up the car, while the old car owners do not enjoy this service.

The editor noticed that the complaint data on a third-party complaint platform showed that BYD Han was the model with the highest number of complaints in September, which was the first time in the history of the car to rank first in the monthly complaint list. The cumulative number of complaints in the month reached 98, and the main problems of complaints were audio-visual system failure, sales fraud, vehicle interconnection failure and so on.

In addition, there were 273 search results on another complaint platform, among which "false propaganda" and "treating new and old customers differently" were the hardest hit areas. While searching BYD Han on the national automobile product defect clue monitoring cooperation network, there were 46 complaints, including 42 in September alone, all about "false propaganda" and "car machine stuck".

Some car owners even indicated that they had taken a fancy to Huawei’s 5G technology when they bought this car, but they didn’t expect the so-called BYD Han 5G car machine to be just lip service. What is even more irritating is that up to now, the manufacturers and their dealers have not provided any compensation or upgrade plan, and they have also kept their mouths shut about this matter and ignored the rights and interests of consumers.

It is worth mentioning that the sales of BYD Han, which was listed in July 2020, are quite good and even become the sales pillar of BYD. According to the sales data of Han models released by BYD in September, BYD’s Han sales reached 10,248 vehicles in September, up 82.6% year-on-year and 13.4% quarter-on-quarter, achieving positive sales growth for six consecutive months. In September, BYD Han EV (parameter picture) sold 7796 vehicles, up 115.1% year-on-year, and Han DM sold 2452 vehicles, up 23.3% year-on-year. In the third quarter of 2021, the sales volume of Han models reached 27,805 vehicles, up 157.0% year-on-year, and the cumulative sales volume since listing exceeded 120,000 vehicles.

It can be seen that even after being complained about the car system by the old car owners for several months, BYD Han’s new car is still not worried about selling, which also leads BYD to be too lazy to take care of the old car owners and simply delay handling it. We don’t want to see BYD self-destruct. Auto Professional Network will continue to pay attention to the complaint of BYD’s old car owners about rights protection.

Network Ethics and Game Culture Branch held a game in Shanghai to become a ＂new position＂ for the inheritance of traditional culture.

　　China Youth Network Shanghaisevenmoon28Nidian(Reporter Fan Huiqin, Xu Yizhen, correspondent Sun Jiaoshu) On July 27th, the 15th ChinaJoy Network Ethics and Game Culture Branch was held in Shanghai. As an important branch of the 15th China International Digital Interactive Entertainment Exhibition (ChinaJoy), the theme of this conference is "Game Development and Online Inheritance of Chinese Excellent Culture", aiming at implementing the "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture", promoting the implementation of the "China Good Netizen" project in the field of online games, creating a healthy and harmonious network ethics and game culture, realizing the creative transformation and innovative development of Chinese excellent traditional culture, and promoting the construction of online spiritual homes.

　　The conference was guided by the Network Social Work Bureau of the Central Network Information Office, co-sponsored by the Central Network Film and Television Center of the Communist Youth League, China Culture and Entertainment Industry Association and China Culture Network Communication Research Association, and hosted by Zhongqing Video, Mobile TV and China Youth Network. Relevant persons in charge of the Network Social Work Bureau of the Central Network Information Office, cultural experts and scholars, and representatives of game companies gave wonderful speeches and in-depth discussions on the core theme of "game development and online inheritance of Chinese excellent traditional culture", and put forward views and suggestions with great reference value.

　　(A) representatives of game enterprises: actively spread the excellent traditional Chinese culture with games as the carrier.

　　Ji Zefeng, vice president of Tencent Interactive Entertainment Group and Tianmei Studio Group, believes that the popular online games are one of the entertainment forms that teenagers love to see and hear, and can be used as an entry point for learning history and culture. For example, Li Shuai, a teaching teacher in Luoyang, Henan Province, used the derivative program "History of Kings" of the the glory of the king game to inspire students in the history class. This innovative teaching method that keeps pace with the times can achieve better teaching results, and also brings beneficial enlightenment to game companies and cultural educators. Games are endowed with certain social responsibilities because of their broad mass base and large market scale. At the same time, they also bear the advantages of "participation, interactivity, emotional resonance and motivation for learning", so games can stimulate the vitality of traditional culture in an innovative way. At the same time, Ji Zefeng also took the glory of the king, which has attracted much attention and heated discussion, as an example to explain how to implant excellent traditional cultural elements into the game, and then build a game worldview that integrates Chinese virtues and humanistic spirit.

　　Wu Xinxin, general manager of Netease Game Market, thinks that game enterprises should adhere to the spirit of "keeping, breaking and leaving" of craftsmen, make breakthroughs on inheritance, innovate on breakthrough, and continue the cultural essence in the game from the perspective of "cultural inheritance and innovation in the digital age". One of the important reasons why Netease games can continuously refresh the game industry’s perception of product life is to use the explosive IP of traditional culture to recreate traditional classics.

　　Edie, vice president of global brand and strategic cooperation of Perfect World, believes that Chinese culture is welcoming the opportunity of global communication, traditional cultural heritage can achieve China’s cultural self-confidence, and cultural self-confidence can help China’s culture go out to sea, and online games play a vital role as a communication carrier in the process of cultural exchange. Online games can break through geographical restrictions and truly realize communication without time difference. "Quality innovation, localization integration, open interaction, global integration and transcendence development" is the global communication strategy of the game industry at present and in the future.

　　Huang Wei, vice president of Sohu Changyou, analyzed the current situation of traditional culture in the game industry with the game "Eight Dragons". Martial arts culture is one of the important contents of Chinese traditional culture exported overseas, and the most representative martial arts novels of Jin Yong are one of them. In the game works adapted from the classic martial arts novels, China’s traditional poems and songs, supplemented by calligraphy, set off the ancient artistic conception, which can effectively promote and spread Chinese traditional culture.

　　(2) Representatives of experts and scholars: The combination of games and education calls for the development of "China style" online games.

　　Liu Zhejun, associate professor, master tutor and assistant dean of Tongji University, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　In addition to bringing happiness to everyone, game technology has also played an increasingly important role in higher education. Liu Zhejun, an associate professor at Tongji University’s College of Art and Media, combined with his own teaching experience and research results, expounded the mode and prospect of cooperative development between higher education and game industry: on the one hand, colleges and universities cultivate talents for the game industry; On the other hand, games are intervening and changing the educational model of colleges and universities. In addition, game technology has shown exciting and infinite potential in interdisciplinary research, and traditional culture will glow with vigorous vitality in the organic integration of the two.

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, introduced the gamification education incentive system, which takes the concept of cultivating education and information technology as a means to highlight the process and realism of gamification education incentive, so that students can arouse their interest in learning, develop their personality potential and form good behavior habits and study habits in this process, which will be beneficial to the communication needs of Chinese excellent traditional culture.

　　Jiang Guangxue, director of Peking University Youth Research Center and special researcher of National Network Information Office, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　The influence of online game industry on teenagers’ culture, education, entertainment and aesthetics can not be ignored. Jiang Guangxue, director of Peking University Youth Research Center and special researcher of the National Network Information Office, emphasized the educational and aesthetic functions of games in the process of cultural inheritance. He believes that the combination of online games and traditional culture should "respect the truth of history, respect the goodness of culture and build the beauty of games".

　　Tian Shu, deputy secretary general of China Online Game Guild Alliance, founder of CGG China Guild and president of KOK Guild, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

　　For a long time in the past, most of the game types or themes that domestic gamers came into contact with were mainly western mainstream cultural backgrounds. At present, there is no shortage of game products with Chinese traditional cultural elements, but these games have not got rid of the western game mode of doing tasks, fighting monsters, upgrading, strengthening equipment and downloading copies indefinitely. Tianshu, deputy secretary-general of China Online Game Guild Alliance, founder of CGG China Guild Club and president of KOK Guild, believes that the world outlook, infrastructure and charging mode of games should truly conform to traditional culture, and should not only pursue external forms, but also highlight the personalized characteristics and symbols of game culture. Tianshu calls on game companies to develop and launch online games with "China style" based on games, so that teenagers can understand and inherit the splendid Chinese history and culture through games and grow into pillars of the country in the future.

　　(3) Representatives of government departments attending the meeting: integrate China wisdom, inherit Chinese culture and carry forward the spirit of China.

　　As of December 2016, the number of netizens in China reached 731 million, and the Internet penetration rate reached 53.2%. With the popularity of the Internet, online culture plays an increasingly important role in the daily life of netizens. As an important part of online culture, online games cover two-thirds of netizens and are deeply loved by the majority of players and netizens. The Central Network Information Office has always attached great importance to the healthy development of online games. At the beginning of 2016, it launched the project of striving to be a good netizen in China, aiming at promoting the socialist core values, cultivating and bringing up a new generation of good netizens in China, and actively promoting the dissemination of China’s concept of good netizens in online games and other online cultural fields, and successively guiding the activities such as the exhibition of positive energy deeds of the president of the "Qingye Cup" online game association and the training of online culture. Zhang Guangyao, director of the Network Social Work Bureau of the Central Network Information Office, said that online games play an important role in the construction of network culture and are also an effective carrier for inheriting and carrying forward Chinese excellent culture. And put forward four suggestions. First, consciously spread the concept of China’s good netizens in the field of online games, strengthen the recognition of cultural self-confidence of netizens, especially young netizens, and cultivate and bring up a new generation of good netizens in China; The second is to further popularize network literacy education, and guide the majority of gamers, especially teenagers, to form a civilized and healthy online lifestyle and a network behavior norm of respecting morality and being kind; Third, further strengthen the social responsibility of online game enterprises, and insist on paying equal attention to economic and social benefits.Set an example in fulfilling social responsibilities and strengthening youth’s online protection, promote the healthy development of online game industry, and make important contributions to the construction of network culture with China characteristics; Fourth, we should further use online games to inherit Chinese excellent traditional culture and actively explore its treasures. On the one hand, we should attract netizens to pay attention to, understand, love and inherit traditional culture; on the other hand, we should make good use of the Internet platform to strengthen cultural exchanges between China and foreign countries and promote Chinese culture to "go global".

　　Jin Haifeng, Vice President and Secretary-General of China Cultural Network Communication Research Association and Dean of Network State College of Changchun University, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

　　Facing the vast ocean of network information, every netizen has the responsibility and mission to promote truth, goodness and beauty, socialist core values and the positive energy of social civilization to more people in the position of online public opinion. Jin Haifeng, vice-president and secretary-general of China Culture Network Communication Research Association and dean of Network State College of Changchun University, mentioned in his speech that spreading Chinese excellent traditional culture to teenagers in a simple and enjoyable way through the Internet and games is one of the ways to practice "positive energy of network communication".

　　The Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture points out that "culture is the blood of the nation and the spiritual home of the people. Cultural self-confidence is a more basic, deeper and more lasting force. " Kong Ming, Secretary-General of China Culture and Entertainment Industry Association, pointed out that in the development, production, operation and promotion of games, game enterprises should integrate China’s wisdom, promote China’s culture, spread China’s value, lead the positive energy of the network with Chinese excellent traditional culture, and create a clear and rich space for online entertainment and cultural communication.