标签： 上海私人后花园

The cheap makeup market is more lively, and a new generation of domestic skin care brands are looking for opportunities.

Reporter | Zhou fangying

Edit | Louchanqin

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Domestic skin care brands have brought a wave of enthusiasm to the newly launched sister makeup brands.

Recently, Zhiben introduced the new make-up brand "Yanyiguan YIFINITE" on its official social media platforms such as Weibo, WeChat, Tmall and Xiaohongshu. On December 1st, the flagship store of Yanyi Tmall was launched, but it is still in the preheating stage. The official release date of the new product is January 1st, 2023.

The first four products launched by Yanyi are air cushion, lip mud, lip glaze and four-color eye shadow, and the price is 168 yuan, followed by 79 yuan, 79 yuan and 89 yuan. Before the official opening of the purchase link, Yanyi will open a single event to the Tmall flagship store, which will pay for the 99 yuan free experience package, including the sample experience package of three products: air cushion, lip mud and lip glaze.

Source: Weibo

The most noteworthy thing is that from a week ago to the official announcement of a new brand, the accounts of Yanyi Weibo, Tmall and Xiaohongshu have accumulated 5,000, 26,000 and 9,000 fans respectively. At the same time, under the official account of the new brand, there is a message "Zhiben Makeup Line", which is enough to show that this pair of sister brands can play a drainage role.

Zhiben was established in 2012 and is affiliated to Shanghai Chengmu Cosmetics Co., Ltd. (hereinafter referred to as "Chengmu Company"). To focus on the concept of "repairing skin barrier", emphasizing the research of product ingredients by the brand itself.

According to the official flagship store of Tmall, its product lines are divided into four series: Tean Repair, Shu Yan Repair, Multiple Excellent Effects and Smooth Wrinkles, which are mainly aimed at skin types with different sensitivities and anti-aging needs.

Even in the field of low-priced skin care products, the price band is extremely low. Most of our products are less than 100 yuan, and the most expensive multi-functional cream is 178 yuan.

In addition, the packaging is extremely simple, and it is only distinguished by color and bottle shape. This has also become one of the evidences that many netizens in Xiaohongshu commented that this book "can’t be marketed", because "competing for beauty" in packaging is often an important part of beauty brands to attract consumers’ attention at first sight. On the other hand, there has been no celebrity endorsement promotion content since the foundation of the company for many years.

Source: Weibo

However, just as other domestic brands have grasped the logic of online traffic in recent years, it is obvious that they have also spent some effort on new media channels.

There are more than 50,000 notes about this brand in Little Red Book, among which there are many evaluation contents of beauty bloggers. On the whole, the content of the praise can be summarized as high cost performance, R&D ability and professional customer service.

The professionalism of customer service is reflected in the fact that some bloggers will expose their chat content in Tmall flagship store and customer service, so as to show that customer service will make specific suggestions according to the situation of consumers’ skin problems, and even "persuade" some consumers with serious skin problems not to buy their own products, but to seek medical treatment in time.

Research and development is also a prominent point in the external publicity. According to the brand introduction of Zhiben, the brand established a laboratory in Shanghai in 2015, and established a joint laboratory with Nankai University two years later. In 2020, Zhiben established its own factory in Shanghai, covering an area of 20,000 square meters, integrating scientific research, development and production.

According to official website, Zhiben is applying for and already has a number of patents on ingredients exclusively developed. Yan Yi also emphasized the importance of self-research and production in the copy of the official promotion of the new brand.

For example, ergothionine with a purity of 98% developed by the company was added to its first air cushion, which is higher than the concentration of the same ingredient sold in the market, so as to improve the antioxidant and makeup holding effect of the base makeup.

No matter from positioning pricing to publicity, to some extent, Yanyi is more like a "ultimate" replica in the field of makeup.

However, it is not uncommon for domestic brands to cross-border makeup from skin care products.

For example, Winona’s parent company Bettini invested in Funny Elves, a domestic makeup brand, and Polaiya acquired Caitang, a makeup brand, and Marubi acquired the makeup brand Love Fire.

Caitang has recently appeared in the top 20 of Tmall 618 makeup category. Polaiya also repeatedly mentioned the rapid growth of Caitang brand in the financial report, which shows that Polaiya’s tendency to bet on it as the second pillar brand is becoming more and more obvious.

Cross-category expansion is indeed an inevitable way for beauty companies to find increments, but new brands also mean new expenditures and more market uncertainties.

Under the current situation that the beauty market continues to be under pressure due to repeated epidemics, the downward trend of makeup categories is more obvious than skin care. According to the research of magic mirror market intelligence, the sales of beauty, skin care and make-up perfume in Tmall double 11 dropped by 7.7% and 25.1% respectively this year.

The main brand itself is still in the development stage in the cheap skin care track. Whether the new brand can survive in the more competitive cheap makeup track will challenge Chengmu’s money and energy.

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Wang Baoqiang, the box office triumph of ＂People on the Road＂, was confessed by Huang Xiaolei on the spot.

　　　　　　　 Movie network news(Photo/Qian Jiayi/Theway) "When I first arrived at the scene, the director asked me to change my pajamas and play the sex scene. Wang Baoqiang asked me to finish all the tricks in the first half of the night. He filmed the scenes in the second half of the night and gave me a coat to wear." Huang Xiaolei recalled the shooting scene and praised Wang Baoqiang’s thoughtfulness. On June 22nd, the film held a celebration ceremony in Beijing to break 33 million yuan at the box office. Mao Yu, deputy director of the Film Bureau of the State Administration of Radio, Film and Television, was present to congratulate the film, and Wang Baoqiang and Huang Xiaolei attended the ceremony.

Wang Baoqiang "takes care of" beautiful women, makes a bed play and plays a new film, calling himself "cool and handsome man"

　　　　　　　 The box office of the film was a great success, and the two leading actors were naturally in a good mood. Huang Xiaolei, a guest star of friendship, jokingly said that he must get his pay back. He also boldly confessed to the two male leading actors, Xú Zhēng and Wang Baoqiang, "They are both men I like!" As soon as this remark came out, Wang Baoqiang’s face turned red. Huang Xiaolei then explained: "As soon as I arrived at the scene to direct, I was asked to change my pajamas and perform a sex scene. Wang Baoqiang asked me to finish all the tricks in the first half of the night. He filmed the scenes in the second half of the night himself and gave me a coat to wear. I thought ‘ How can this man be so stupid! ’” Huang Xiaolei also revealed that every time a scene is finished, Wang Baoqiang will praise himself for his good performance and good speech.

　　　　　　　 I don’t know if it was praised by beautiful women. Wang Baoqiang was also smiling that day. He happily said that many of his lines in the film have become everyone’s mantra, "For example, in the sentence I often say ‘ Hey! Boss! ’ 。” From the beginning, Wang Baoqiang has gradually become familiar to the audience, and its development in recent years has been in full swing. When talking about the pay, he joked: "It hasn’t risen yet, but it seems to have dropped again!" Regardless of the ups and downs of pay, today’s Wang Baoqiang is very good at selling himself. "Hello, Mr. Tree! I played a particularly trendy role in "Cai Li Foquan 2010", and I was particularly cool, that is, hard and handsome! " Wang Baoqiang, who is full of confidence, also revealed that he was too tired to shoot Cai Lifo Boxing and couldn’t sleep in bed every day.

[Struggle for a hundred years, set sail for a new journey, the Communist Party of China (CPC) people’s spiritual pedigree] Write a strong song against floods in the same boat.

CCTV News:At the beginning of the program, we first entered today’s series of reports on "Struggle for a Hundred Years, Set sail for a New Journey, the Communist Party of China (CPC) People’s Spiritual Pedigree". When it comes to floods, we will never forget the natural disaster in 1998. When it comes to flood control, the phrase "people are on the embankment, and people die on the embankment" has resounded so far. In the summer of 1998, serious floods occurred in the waters of the Yangtze River, Songhua River and Nenjiang River. In times of crisis, in order to ensure the safety of people’s lives and property, officers and men of the People’s Liberation Army, the Armed Police Force and the broad masses of cadres and the masses fought day and night in the front line of flood fighting and rescue, and built a long dike with flesh and blood. In that vigorous flood fighting and emergency rescue struggle, the whole country, Qi Xin, made concerted efforts to form the flood fighting spirit of "United as one, United as one, not afraid of difficulties, tenacious struggle, perseverance and daring to win". Over time, the spirit of fighting floods has also become an invaluable spiritual wealth of the Chinese nation, inspiring us to overcome all kinds of difficulties and win one victory after another.

United as one, United as one, strong songs cast monuments.

A monument engraved with "1998" stands tall in Jiujiang Flood Control Memorial Square on the banks of the Yangtze River. Not far from the monument is Jiujiang Flood Control Memorial Hall, where the fourth and fifth gates of Jiujiang City Defense Embankment on the Yangtze River burst in 1998.

At that time, Chen Wensheng, the captain of the teaching team of Jiujiang detachment of Jiangxi Armed Police Corps:The steel pipe is buzzing with water, and it is life-threatening to fill sandbags below. As a soldier, we should bear in mind our mission, be diligent, and be willing to contribute our lives when the party and the people need us.

"People are on the embankment, and people die on the embankment." At the critical moment, the vast number of officers and men fought bravely in the front line of flood control with brave spirit and firm perseverance, and defeated the flood peak again and again.

Not afraid of difficulties, fight hard and build a long steel embankment

In the honor room of Shajiabang Company of a brigade of the 83rd Army, the instructor is telling the story of the company’s flood fighting in that year. When receiving the assembly order, this unit was streamlining and reorganizing. Under this circumstance, the officers and men shouted the clank oath of "I don’t know what to do tomorrow, but I know what to do today" and rushed to the front line of flood fighting and emergency rescue.

Yang Wenqi, Director of Technical Maintenance Office of a Brigade of the 83rd Army:When I participated in the flood fighting in 1998, I was still an instructor of the company. Many comrades around me had just announced their retirement orders, but when the troops were informed of the flood fighting, they put on military uniforms and life jackets and did not hesitate to join in the flood fighting and rescue work.

Perseverance and courage to win the flood fighting spirit has been passed down from generation to generation.

The anti-tank missile company of a brigade of the 73rd Group Army was the first company to discover the danger, organize the mass transfer and put into sealing the breach in the flood fighting in 1998, so it was awarded the honorary title of "model company for flood fighting".

Zhou Yuhang, a soldier of "Model Company for Fighting Flood", came from Jiangsu. When he was born in 1998, the flood flooded his hometown. Growing up listening to the story of the People’s Liberation Army fighting floods, Zhou Yuhang decided to become a soldier. Last year, Jiujiang, Jiangxi Province was flooded and learned that the troops were going to fight floods and rescue. He solemnly wrote down the gauntlet.

Zhou Yuhang, a soldier of the "Flood Control Model Company" of a brigade of the 73rd Army;It is both an honor and a responsibility to be assigned to the "model company for flood control". We must carry forward the belief of "not afraid of difficulties and fighting hard" put forward in the spirit of flood control, so that we can come at the call, fight when we come, and win the battle.

Sun Jinlong, Company Commander of the 71st Army "Jinan company of heroes":Each of our officers and men is the inheritor and successor of the spirit of fighting floods. When the flood comes, the dam is our battle position. This is our answer that the flood will not retreat, and we will not retreat.

"Mud is covered with trouser legs, and sweat is soaked through the back of the clothes; I don’t know who you are, but I know who you are for. " A song "For Who" recorded the magnificent history of that year and also told the purpose of the people’s army. The officers and men of the People’s Liberation Army and the Armed Police Force built indestructible steel long dikes with their flesh and blood, which once again demonstrated the great spirit of our army of "overwhelming all enemies and never giving in to them". The troops that have experienced the baptism of stormy waves and the tempering of the flood-fighting struggle inherit the great spirit of fighting floods, continue to struggle and create greater glories.

Gao Ning, Associate Professor, National Security College, National Defense University:To inherit and carry forward the spirit of fighting floods in the new era is to share weal and woe and to maximize the strength of the common struggle of the whole nation; Is to overcome difficulties, tenacious struggle, and constantly enhance the overall comprehensive strength of the country; That is, we must dare to struggle and win, always be firm in our confidence and determination to overcome all risks and challenges, and forge ahead courageously towards the goal of building a socialist modernization power in an all-round way.

Take this as the foundation! The evaluation dimension of this ＂College Teacher Award Scheme＂ is very special.

　　Cctv newsOn November 6th, 2018, the award ceremony of "Outstanding Computer Teachers Award Scheme in Colleges and Universities" was held in Peking University. Twenty-six outstanding teachers from nine domestic universities in computer science became the first winners, and received the award certificates jointly issued by the Teaching Steering Committee of Computer Specialty in Colleges and Universities of the Ministry of Education, china computer federation (CCF) and China Teacher Development Foundation.

　　It is understood that the "Award Scheme for Excellent Teachers of Computer Major in Colleges and Universities" does not have a complicated evaluation system. The evaluation criteria only include five aspects: teaching content, teacher-student interaction, concern for students, student participation and overall evaluation, and it does not add too much burden to colleges and teachers. The award scheme fully embodies the new requirements of "taking this as the foundation" and "four regressions", strengthens the teaching quality of undergraduate education, gives full play to the influence of high-tech enterprises, and guides social forces to jointly promote the teaching quality of higher education.

Academician Wu Jianping's speech

Academician Wu Jianping’s speech

　　Hao Ping, president of Peking University, first delivered a speech on behalf of the organizer, and he fully affirmed the significance of the award plan for talent training in colleges and universities. In his speech, Wu Jianping, director of the Teaching Steering Committee of Computer Specialty in Colleges and Universities of the Ministry of Education and academician of China Academy of Engineering, said that the new computer teaching steering committee will fully support the promotion and implementation of the award scheme and contribute to building a world-class computer discipline.

　　The award scheme was initiated by John Hopcroft, winner of Turing Award, winner of China Government Friendship Award, foreign academician of China Academy of Sciences, and Professor Gao Wen, chairman of china computer federation and academician of China Academy of Engineering. It is a public welfare award scheme with the support and guidance of the Ministry of Education and the National Natural Science Foundation of China. Recently, the Teaching Steering Committee of Computer Specialty in Colleges and Universities of the Ministry of Education, china computer federation and China Teachers’ Development Foundation have signed a cooperation agreement to jointly assist the sponsors of the award scheme and continue to promote the implementation of the award scheme.

Speech by Professor Hopcroft

Speech by Professor Hopcroft

　　At the award ceremony, 79-year-old Professor Hopcroft called on all colleges and universities to attach great importance to undergraduate teaching and care about the growth of students and young teachers.

　　Academician Gao Wen introduced the relevant situation.

　　Academician Gao Wen introduced the evaluation process of the award scheme. In the first half of 2018, the reward program was implemented in nine universities in China. Basic courses related to computer science were selected, peer experts were organized to evaluate classroom teaching, and excellent teachers were rewarded. According to Professor Hopcroft’s proposal, the evaluation criteria include five aspects: teaching content, teacher-student interaction, concern for students, student participation and overall evaluation. All participating universities actively participated in the competition, and the response was strong. After the judging Committee confirmed that 26 teachers were selected from 106 participating teachers as the first batch of award-winning teachers.

　　The award scheme is supported by ten high-tech enterprises with important social influence, including ByteDance, innovation works, Didi Chuxing, Baidu, Microsoft Research Asia, Shangtang Technology, Alibaba, Iflytek, Lenovo and 360. At the award ceremony, Professor Hopcroft, Academician Gao Wen and Chairman Yang Zhoufu jointly presented donation certificates to the representatives of ten enterprises to affirm their sense of social responsibility in supporting education. Dr. Zhang Hongjiang, Dean of ByteDance Institute of Technology and Strategy, spoke as a representative of the donated enterprises, expressing the common aspiration of the relevant enterprises to seek talents for high-tech talents and hope to unite and cooperate to lead the technological development in the field of artificial intelligence.

　　At the award ceremony, the award-winning teachers took the stage one by one and received medals and certificates from the award-winning guests. Professor Hu Shimin from the Department of Computer Science of Tsinghua University expressed his gratitude to the award-winning teachers on behalf of the award-winning teachers, and shared his own thoughts on the implementation of the fundamental task of cultivating people by virtue and the balanced development of higher education. President Wang Shuguo of Xi ‘an Jiaotong University spoke on behalf of the universities participating in the award scheme, highly praised the significance of the establishment of the award scheme, and said that Xi ‘an Jiaotong University will continue to support related work and make greater contributions in related fields.

　　After the award ceremony, the leaders and guests attending the meeting took photos with the award-winning teachers as a souvenir. Subsequently, a series of activities will be held, such as a symposium between enterprise representatives and award-winning teachers, and a seminar on next year’s evaluation scheme. In the future, more relevant departments of domestic universities will be invited to participate in the award scheme.

　　This award scheme is the first joint action funded by ten high-tech enterprises. It aims to promote colleges and universities to pay more attention to undergraduate classroom teaching, effectively improve the relationship between teaching and scientific research, and promote the overall improvement of teaching quality of computer specialty in China. On the one hand, the establishment of the incentive plan reflects the strong demand of society, industry and enterprises to improve the quality of computer innovative talents training, on the other hand, it also provides reference for social forces in other industries to promote the cultivation of innovative talents.

　　Attachment: List of Award-winning Teachers of "Outstanding Teachers of Computer Major in Colleges and Universities" in 2018

　　(sorted by last name strokes)

　　Deng Qianni (Shanghai Jiaotong University)

　　Tian Yonghong (Peking University)

　　Liu Xianhua (Peking University)

　　Liu Jia (Nanjing University)

　　Sun Dalie (Harbin Institute of Technology)

　　Li Quanlong (Harbin Institute of Technology)

　　Wu Fei (Zhejiang University)

　　Wu Chenye (Tsinghua University)

　　Zhang Yanhang (Harbin Institute of Technology)

　　Zhang Min (Tsinghua University)

　　Chen Yin (Harbin Institute of Technology)

　　Wugangshan (Nanjing University)

　　Luo Minnan (Xi ‘an Jiaotong University)

　　Zhou Zhihua (Nanjing University)

　　Hu Shimin (Tsinghua University)

　　Jiang Shouxu (Harbin Institute of Technology)

　　Jiang Zhongding (Fudan University)

　　Luo Bin (Nanjing University)

　　Weng Kai (Zhejiang University)

　　Tang Pingzhong (Tsinghua University)

　　Huang Yu (Nanjing University)

　　Cui Yong (Tsinghua University)

　　Dong Jian (Harbin Institute of Technology)

　　Han Jinsong (Xi ‘an Jiaotong University)

　　Zeng Ming (Xi ‘an Jiaotong University)

　　Dai Kaiyu (Fudan University)

Sing out youth! They wrote the spirit of the May 4th Movement into songs.

　　Cctv news This year marks the 100th anniversary of the May 4th Movement and the 85th anniversary of the Red Army’s Long March. Recently, party member, six students from Lanzhou University, came to the memorial hall of Mao Zedong’s former residence of the Long March of the Red Army in Jieshipu, Jingning County, Gansu Province for a 12-day attachment exercise. During the activity, they wrote the song "March on the New Era of Boundary Stone" with the memorial hall as the main body. This is a unique way for the youth of Lanzhou University to celebrate the May 4th Movement, calling on more people to carry forward the spirit of the Long March, inspire patriotic feelings and show the elegance of contemporary young students party member.

　　

The practice team is in the memorial hall of Mao Zedong’s former residence of the Long March of the Red Army at Jieshipu, Jingning County, Gansu Province.

　　Uphold the Red Holy Land and Learn the Long March Spirit.

　　"Classmates, have you ever heard of Mr. Yu Xinyuan?"

　　"Of course! He is our Jingning people, a great hero! Every family there knows the story of Yu Lao’s Red Army. . . . . 。”

　　On April 14th, party member Wang Zhen, a 2015 student of Lanzhou University, put on a military uniform for the first time to explain the history of the Red Army’s Long March to more than 700 teachers and students in Jingning No.2 Middle School. Before the lecture, she and party member, college students from Lanzhou who participated in the practice together, consulted the written materials of the exhibition hall to understand the historical origin of the memorial hall. Wang Zhen said that more than 700 teachers and students from Jingning County No.2 Middle School came to the memorial hall to carry out the theme activities for the experience of the Long March. They walked for a total of five or six hours, which made her deeply moved and realized the mission shouldered by a commentator.

　　In addition to visiting the exhibition hall and giving on-the-spot explanations, team members also took the initiative to understand the history of Red, and combined with their own professional knowledge to organize files and translate explanations.

　　

Wang Zhen explained to the middle school students who came to visit and study in the museum.

　　Sing and carry forward the spirit of the May 4th Movement in singing.

　　Jieshipu is the leader’s residence in the Long March of the Red Army, and it is also the central base point of the Red Army’s victory in joining forces. Considering the limited radiation range of visitors to the memorial hall, party member, a student, decided to create a promotional song for the memorial hall-"Boundaries for a New Era" and filmed the MV.

　　Yang Jusheng, a songwriter, believes that there are many touching stories in Jieshipu, which are of great educational significance to contemporary youth. Through songs, more people can understand the Long March and the spirit of the May 4th Movement can be sung and promoted in songs.

　　In the production of the song MV, the team members carefully planned the design of the framing angle of each historical site in the memorial hall. The first part tells about the efforts and contributions made by China youth in the long history through students’ recitation; The latter part shows the spirit of the Long March retained by the memorial hall and reflects the "new Long March" carried out by contemporary youth under the call of the times.

　　

Screenshot of MV video of the song "The New Era of Jieshi"

　　Recall bitter experience and sweet thoughts, and inherit the spirit of the May 4th Movement.

　　Wang Xuena, a counselor at Lanzhou University, said that the attachment activities, song creation and MV shooting not only integrated the spirit and allusions of the Long March into the songs, but also reflected the youth responsibility in the new era. "I think it’s great and worth popularizing, which reflects the innovation of ideological and political education methods."

　　She believes that contemporary youth should stand on the background of the times to understand the spirit of the May 4th Movement, cherish the feelings of home and country, carry forward the spirit of practicing patriotism, give full play to their talents and contribute their strength in practical study. Yang Jusheng believes that as a student, we should be prepared for danger in times of peace, remember the bitter experience, and strive to learn scientific and cultural knowledge well. "To inherit the spirit of the May Fourth Movement, we must first understand our motherland, strive to learn scientific and cultural knowledge well, integrate our personal dreams into the Chinese dream, go to the grassroots, go where the motherland needs it, and become the people the motherland needs."

　　

Team members take photos with middle school students who come to visit and study in the library.

　　(Text/Zhao Yihui)

Hainan Meteorological Observatory issued a yellow warning for typhoon.

　　CCTV News:According to the website of the Central Meteorological Observatory, the Meteorological Bureau of Hainan Province upgraded the typhoon level 4 warning to typhoon level 3 warning at 07: 00 on September 2, 2023: Typhoon Sura (typhoon level) No.9 this year. At 06: 00 on the 2nd, the center was located at 21.7 degrees north latitude and 113.0 degrees east longitude. It was located in the southern coastal waters of Jiangmen City, Guangdong Province, and the maximum wind force near the center was 13 (40m/s). It is estimated that "Sura" will move to the south-west direction at a speed of 10-15 kilometers per hour, and its intensity will gradually weaken. Affected by Sura, on the afternoon of September 2 -5, the winds in Qiongzhou Strait, Beibu Gulf, western and eastern parts of the island were 6-7, and the gusts were 8-10. The winds in other forecast sea areas were 5-6, and the gusts were 7-9. In addition, there was strong wind and rain in the northwest half of Hainan Island from 3 to 5 days.

　　Defense guide:

　　1. The government and relevant departments shall, in accordance with their duties, make emergency preparations for typhoon prevention;

　　2. Stop large-scale indoor and outdoor gatherings and outdoor dangerous operations such as high altitude;

　　3. Take active measures for water operations and passing ships in relevant waters to strengthen port facilities and prevent ships from anchoring, grounding and collision;

　　4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will, ensure that the elderly and children stay in the safest place at home, and the dangerous house personnel will be transferred in time.

The king of fruits in online celebrity, it’s expensive to smell.

The "durian blind box" with a brush screen has taught many people the secret of picking durian, but people hesitate for a long time in the rising and falling prices, for fear that they will be copied halfway up the mountain like buying stocks and funds in the past.

Author | Xiaoyang

Edit | Lu Yiming

Title map | Figure worm creativity

Durian in Thailand, durian in Vietnam, durian in Hainan … In June, various varieties of "durian blind box" began to be listed on a large scale.

However, after a catty of durian is shelled, the edible durian meat will be 342 at most. If you want to eat a catty of golden pillow durian meat, you will have to spend at least hundreds of dollars.

Therefore, in order to choose the "rewarding durian" with thin skin and much meat, many durian lovers follow the online raiders and practice hard. Those who haven’t learned it have also found the "cheating artifact" and borrowed the subway security equipment to count how many rooms durian has.

In order to find "repay the durian", netizens have gone crazy. (Photo/Little Red Book @ Yang Yang or Yang Yang)

Everything is ready, just waiting for the price of durian to come down. At this critical moment, the topic of "durian is expensive" has frequently rushed to hot search.

Looking back at the end of April, durian came into the market in summer, and it was still a clever look. At that time, the hot search was that "the wholesale price of durian dropped to 20 yuan by 1 kg". By the end of May, the national average price of durian exceeded 45 yuan/kg, and a Thai golden pillow durian cost more than 200 pieces. In June, the price of "King of Fruits" dropped slightly, but it still failed to meet the expectations of netizens.

In mid-June, the first batch of Hainan durians will be listed soon. Is it expected to bring down the price? With the arrival of summer, durian matures in large quantities. Do we have a chance to realize "durian freedom"?

"I haven’t found the durian,

I was first retaliated by the price of durian. "

From May to August every year, a large number of durians will be mature and listed. According to the law of previous years, the price of durian will fall after the May Day holiday, but this year it is "abnormal".

According to official website of Guangzhou Jiangnan Fruit and Vegetable Wholesale Market, the wholesale price of imported durian hovered at 23 yuan/kg at the beginning of May this year, and then the price rose instead of falling. On May 17th, it broke through the average price of 25 yuan per catty, and continued to approach 30 yuan on May 29th, reaching 29.7 yuan/catty, with a monthly increase of about 30%.

In June, the wholesale price of imported durian dropped from a high level to the level of about 25 yuan per catty, but it has not yet fallen to the price of a month ago. According to China News Network, the wholesale price of durian imported from China in 2014 and 2015 can be as low as 9.9 yuan per catty.

From May 1st to June 7th, the wholesale price trend of imported durian. (Photo/Xiaoyang)

Why is the price of durian so abnormal this year? Some people say that after Simba sold durian live, the price of durian rose from more than 20 pieces to more than 30 pieces, pointing out that the price of durian was "Simba hit it by himself". Later, the Guangzhou General Administration of Market Supervision came out to refute the rumor, saying that there was no evidence that Simba monopolized the market.

According to the statistics of China Customs, in 2022, the total import volume of durian in China was 825,000 tons, of which 780,000 tons came from Thailand. Simba’s live durian sales volume is about 4,800 tons, which is only equivalent to 0.61% of Thailand’s durian imports in the whole year.

Online celebrity can sell durian, but it is not enough to shake the price of durian. (Photo/@ Lucky Little Curly)

What really drives the price of durian is not a few online celebrity, but the invisible hand of the market.

The price of durian fluctuates obviously with the season. Thailand’s golden pillow producing areas are distributed in eastern and southern Thailand. At the beginning of this year, the durian season in eastern Thailand started one month earlier than before, and ended earlier accordingly. By mid-May, it had reached the end of the durian season. The production season in southern Thailand will not start until the middle and early June. The time difference between the two real estate seasons also led to a small supply of gold pillows in Thailand in May and a high purchase price.

There is no supply of origin there, but the demand here is rising all the way. As early as before Simba’s live broadcast, durian had already become a traffic password, camped in the hearts of foodies, and its value rose.

Many new durian controllers said that the happiest thing is not to eat durian, but to open durian. "The family who understand, open to repay durian! There are actually 6 rooms of pulp! " After gambling on stones and opening pearl mussels, "opening durian blind box" has also become a short video content of explosion.

According to the observation of DT Finance, the number of Tik Tok topics # Surprise of peeling durian by hand # reached 540 million, and # It’s the season of opening durian blind box # reached 430 million. Xiaohongshu’s notes related to "durian blind box" reached 11,700 in the past month.

Whether it is a big "reward durian" or a small "revenge durian" comparable to durian sugar, it is presented in an instant when the box is opened. (Photo/@ Little Red Book)

Netizen @ A durian tree can accurately predict the growth of pulp before opening durian every time. She also invented cute and cute words such as "cream sharp", "abdominal muscle grain" and "pyramid dull" to refine the formula for picking durian.

Netizens have come up with the strength to prepare for the college entrance examination, and handed in their homework to the "durian tree teacher" from a distance. Every time durian is opened, those "schoolmasters" will also calculate the fruit rate and the gains and losses of durian selection.

After listening to the "cream tip", I found that every thorn of durian is full of personality. (Figure/@ A durian tree)

There are advertisements implanted in short videos, and durians are sold in live broadcasts. In recent years, there are also special offline durian family time and durian theme snack bars. The more familiar you are, the more you will like it, which is called "seeing more" in psychology. With the ubiquity of durian marketing, the domestic durian consumer market is growing rapidly.

According to the statistics of China Customs, from January to March 2023, the import of fresh durian in China was 91,400 tons, up about 154% year-on-year. In the first quarter of this year, 22.2 million durians entered the China market. Durian has a good chance to crush cherries again and win the top spot in China’s imported fruits.

Why is durian always so expensive?

After learning to pick durian, the only thing that prevents netizens from eating this delicious one is the high price.

The good news is that in June, the first batch of Hainan durians will be mature and listed, and durians in southern Thailand and Vietnam will also enter the peak season simultaneously, and the fresh fruit durians in the three places will be positive. With the increase of supply, the average price of durian in the first week of June has dropped from the end of May.

The not-so-good news is that the price of durian can’t fall to the level of 9 yuan and 9 yuan.

About 96% of durian eaten in China is imported from Thailand. Since durian depends on imports, transportation costs will naturally be added to the planting cost. Durian from Thailand will be picked when it is 78% mature, and it will gradually mature on the way to China.

Thai durian has to be picked before it is ripe. (Figure/Figure Worm Creativity)

If the transportation time is long or the picking time is not properly handled, durian will open its mouth in advance when it arrives in the hands of consumers in China, and the bad fruit rate is not a small cost.

Since everyone loves durian, why don’t we plant some durian ourselves? It’s not that I don’t want to, but that it’s more difficult.

Half a century ago, Hainan introduced the seedlings of durian with golden pillow, and planned to cultivate them locally. Unfortunately, the domestic durian with stable mass production and good flavor has not been harvested.

Durian is very picky about the planting environment. Durian trees love hot and humid weather, and can grow trees and blossom in Dongguan, Guangdong, but the temperature is very strict in the fruiting season, and it is difficult to stabilize the fruit in Wanning, Hainan.

Even in Southeast Asia, the yield of durian is related to the weather in the first phase. It rains when flowering, which affects pollination; As a result, it was difficult to pick when it was flooded. Unstable output will also cause price fluctuations.

Durian needs careful care from flowering to fruiting. (Photo/Wikipedia)

Now that durian is born in Hainan, can you beat down the price?

First of all, if you want to beat the price of durian, the young Hainan durian is not strong enough. Domestic durians in Hainan have been listed from the end of June to August, but ordinary consumers may not be able to buy domestic durians.

At present, durian trees in Hainan are still young trees, and the results are not too many. Our country consumes 700,000 tons of durian a year. This year, the output of durian in Hainan is expected to be less than 1,000 tons, which is not enough for the national "durian control".

In an interview with the media, durian growers in Hainan revealed that their varieties include golden pillow, black thorn, Maoshanwang, etc., and the initial price is 50 yuan a catty.

In addition, these new fruits also shoulder the heavy responsibility of opening up the market. Some of them will go to potential wholesale agents, while others will stay in orchards to entertain tourists.

I used to eat durian in Southeast Asia. Will it be popular to open durian in Hainan in the future? (Photo/Fruit Biography)

Secondly, because it is imported fruit, the domestic pricing power of durian price is mainly in the hands of large wholesalers. The bargaining power of some Internet fresh-keeping platforms is ok, and they can get lower purchase prices, but after the brand premium, it is not necessarily cheap in the hands of consumers.

Small wholesalers have no bargaining power, and neither do small and medium-sized fruit shops. Ordinary people buying durian is like opening a blind box; Small fruit merchants sell durian, just like betting on size. Considering the high wholesale price and the deterioration of durian mouth, many small fruit shops are afraid to purchase.

Looking back on 2021, durian fruit merchants earned money by luck in the first half of the year, and lost it in the second half of the year, and sold it for a lonely year. Of course, many other expensive fruit transactions are also played by heartbeat.

The most important thing is the rising willingness to consume. From 2017 to 2022, the number of durian imported from Thailand in China increased fourfold.

The total import of durian in China is increasing year by year. (Photo/Ruiku Research Center)

Since 2016, the market demand of durian in China has been increasing rapidly. According to industry estimates, at that time, the sales of the whole fruit industry in China increased at an annual rate of 9%, while durian increased at a rate of 20% to 30%.

The purchasing price of durian in Thailand has soared together with the market demand in China. In 2013, the purchase price of a catty of durian in Thailand was about RMB 5 yuan. In 2017, the price of durian in Thailand soared to 30 yuan.

This rise, the price has never come down, has been maintained at 13-15 yuan per catty. This is only the purchase price of durian in Thailand, and it will double when it enters China’s retail market. In 2021, the purchasing price of durian in Thailand is in 17 yuan per catty, and the retail price can reach more than 50 yuan per catty.

If you really want to find out the behind-the-scenes pusher of durian’s rise, I am afraid it can only be all domestic foodies who have been fascinated by durian.

Durian freedom,

How can it be achieved?

In fact, behind every durian, there are a group of people who struggle for "durian freedom".

They build and operate transnational railways to make every durian fresher. According to CCTV, since the opening of China-Laos Railway in April this year, the time for transporting durian from Thailand to China has been greatly shortened, reaching Kunming in three days, which is about half of that by sea or truck.

The "Durian Train" from Madapu Station in Thailand to Guangzhou in China broke the fastest record of transporting fruit from Thailand to China, and the loss of fresh fruit caused by long-term transportation was also greatly reduced. Although the price of durian has been repeated in May, the decline in the cost of durian in Thailand is an irreversible trend.

Sitting in China-Laos Railway or a direct cargo ship, durian came. (Figure/Figure Worm Creativity)

In addition to speeding up land transportation, sea durian is also smoother. Guangzhou Nansha Port has 15 direct flights to Thailand durian every week, and it takes only 4 days for fresh durian to be transported from Linchaban Port in Thailand to Nansha Port.

According to the report of Guangzhou Daily, the price of durian will be more than 20% cheaper than that of Shangchao market because the intermediate logistics and distribution links are omitted and the goods are picked up directly next to the cargo ship in Nansha Port.

They talk about trade cooperation with Southeast Asian countries so that Chinese people can eat durian all year round. In addition to the familiar Thai gold pillows, Ganyao imported from Vietnam was also available in the domestic market in May.

From July, 2022, China allowed Vietnamese fresh durian to be imported. This is the result of four years of negotiations between China and Vietnam, during which hundreds of local plantations were organized to study durian in order to meet the food standards of China.

Viet Nam is adjacent to the border with China, and the transportation distance is shorter. From the durian producing area in Vietnam to Kunming in China, it can be delivered in one and a half days at the earliest, which greatly reduces the transportation cost and loss. Therefore, the price of durian in Vietnam is cheaper than that of durian in Thailand, which can better satisfy friends who love durian but have little budget.

According to the statistics of Vietnam’s agricultural department, the total export of durian in Vietnam in 2022 was close to US$ 400 million, of which US$ 300 million came from the wallets of China consumers.

Since last year, Vietnamese durian has also come to China. (Figure/Figure Worm Creativity)

Following Viet Nam, Philippine durian also knocked on the door of China market. At the beginning of April this year, the first batch of Philippine durians arrived in Shanghai by plane, officially starting the trip of Philippine fresh durians to China. It is reported that the import of frozen durian from Cambodia is also being actively tested.

With the increase of durian import sources, it will not only fill the gap of durian peak season in different places, but also ensure that consumers in China can "durian return" all year round, and introduce more competitors, which is expected to lower the price of durian in the near future.

Although the yield of durian made in Hainan is not high at present, the prospect is bright. Hainan durian is expected to become a kind of "ripe durian on the tree", which saves the complexity of transnational transportation and is fresher than durian imported from Southeast Asia.

According to experts’ estimation of fruit planting in Hainan, durian in Hainan will grow to 100,000 mu in three to five years, and the price is expected to stabilize at more than 10 yuan per catty when it reaches "350,000 mu".

The era of cheap durian may be in the near future.

Proofreading: Yang Chao, operation: Lu Zirui, typesetting: Qiu Meiru

[1] Imported durian overtook cherries, and the fruit "Top Flow" competition became more intense. First Financial News, 20230423.

[2] Does Simba bring goods to increase the price of durian? Durian wholesaler: influential, but not the main reason, interface news, 20230512

[3] The wholesale price of durian has dropped to more than 20 yuan per catty. Can it be reduced to the previous 9.9 yuan? , China News Network, 20230509

[4] The first batch of Hainan durians went on the market in June. How far are we from realizing "durian freedom"? , Xin Nong Ming, 20230525

[5] How to find a watermelon to repay? Guide to eating melons scientifically, Li Li Li, 20220813

[6] Open the durian blind box, a new type of scratch music for young people, DT Finance, 20230528.

Original title: "King of Fruit in online celebrity, I feel expensive when I smell it."

Read the original text

How can the fresh and ruddy pork in the market not look so good when you buy it home？

　　"In the food market, I clearly saw fresh and ruddy pork. Why didn’t the pork look so good when I got home?" Recently, Mr. Wang, a citizen of Nanjing, was very confused. "I wonder if I took the wrong meat."

　　Yangzi Evening News reporter visited many vegetable markets in Nanjing and found that it was the "pork beauty lamp" that disturbed consumers’ vision. Most pork stalls use beauty lamps with red lampshades, so the pork bought is pork with beauty function. In order to reduce the consumption conflict caused by color difference, the law enforcement officers of the market supervision bureau suggested that it should be adjusted to normal color light to prevent misleading consumers. Yangzi Evening News/Zi Niu News reporter Jiang Jingyi

　　Investigation on "Beauty Lamp"

　　It is difficult to correctly distinguish the quality of "beauty" pork.

　　The color is rosy, the meat is tender, the beauty lamp is on, and the pork on the meat stall makes people want to buy. The reporter visited many markets in Nanjing and found that almost every meat stall was hung with a beauty lamp, which has become the standard equipment of meat stalls. In addition to meat stalls, beauty lamps also appeared in chilled cabinets and stalls.

　　The so-called "pork beauty lamp" is also called "fresh lamp", and the red lampshade is made of patch lamp beads and plug-in lamp beads, mainly red light with cold white light. After opening an e-commerce platform and searching for "pork lamp", slogans such as "all good businesses are in use", "only rare enough to have business" and "good looking to sell" are very conspicuous. In the column of "Product Details", many merchants and shops have released the comparison pictures of the effects of not using "Beauty Lamp" and using "Beauty Lamp". The pork with "beauty lamp" seems to have been "skinned", "repaired" and "freckle", which is smooth and ruddy, while the pork under normal light is much darker.

　　Bright and red fresh lamps have brought troubles to consumers who buy pork. "All stalls are red, and you can’t see anything new unless you look outside." Ms. Hu from Yuhuatai District told the reporter that because of her rich experience in buying vegetables, every time she bought meat, she had to take a look at the vegetable area next to her.

　　Do not sell without "light"? Cooked food, seafood and vegetables should also be polished.

　　In a vegetable market, in addition to the "beauty lamp" hanging from the pork stall, there are also "beauty lamps" in chicken, hairy belly, cooked food and seafood stalls, but the colors are different. At a seafood stall selling hairtail, yellow croaker and other fish, hairtail looks particularly white and tender under the blue "beauty lamp", and there is almost no "spot" to pick. In sharp contrast, hairtail in the normal light of the booth next door has obvious markings. Several delicatessens at the entrance of the food market are also equipped with "beauty lights" with red light+white light and red light+yellow light.

　　Red light with warm white light illuminates cooked food, which is delicious; Red light with positive white light illuminates the fruit, which is twice as fresh; Green light with positive white light illuminates vegetables, which makes them greener; Red light with cold white light fish and shrimp, fresh and tender … … In the online stores of fresh lamps, the reporter saw that there are more than a dozen kinds of "beauty lamps" sold in each store, some even more than 20 kinds, including professional fruit lamps (red and white light), professional vegetable lamps (green and white light), professional cooked food lamps (red and warm light), professional chicken and duck meat lamps (red and white light), seafood lamps and so on. Different foods, different colors of lights. "Just like shooting and lighting, if the goods are not polished, they will not look good. If they are not good-looking, no one will buy them." Mr. Li, who sells fruit in jianye district, told reporters.

　　The market supervision bureau suggested

　　Adjust the light to normal color to make consumers see more realistically.

　　Giving food "beauty" has become a commonplace. Qiang Keyang, deputy director of Yuhua Branch of Yuhuatai District Market Supervision Administration in Nanjing, told reporters that regular farmers’ market merchants have legal business qualifications, purchase receipts and epidemic prevention inspection certificates. Beauty lamp does not mean that meat is not fresh, but it affects consumers’ choice when purchasing. People, especially middle-aged and elderly people, often cannot correctly distinguish the quality of pork when purchasing.

　　"I hope that the market organizers can change the color of the lights to normal white light in the follow-up management, so that consumers can be more realistic and more at ease when purchasing." Qiang Keyang reminded consumers to go to the regular supermarket when buying pork, and keep the shopping voucher. If there is any problem, you can call 12315 to make a complaint.

　　Shopping tips > > >

　　High-quality pork is white, hard and fragrant. There is often a slightly dry film on the outside of the meat, which is compact and elastic, and the depression will recover immediately after finger pressing. The meat color of sub-fresh meat is darker than that of fresh meat, lacking luster, the fat is grayish white, the surface is sticky, slightly rancid and musty, the meat is soft and elastic, the concave can not be recovered in time after light pressing, the surface of the meat is wet after cutting, and turbid gravy will seep out. Deteriorated meat, on the other hand, is sticky, the surface is relatively dry, the color is grayish brown, the meat is soft and inelastic, and the concave can not be recovered after finger pressing, leaving obvious traces.

Only see the reversal？ The theme of good and evil in Nothing Can’t be Solved by Hot Pot is more worthy of scrutiny.

This year’s May 1st movies are a bit like fairy fights, and there are many high-scoring movies. Among them, Yang Mi starred in "Nothing Can’t Be Solved in a Hot Pot". However, this film is facing the downward screening. A malicious netizen said mercilessly: Is it useless that a bad-looking movie will become better if it is rescheduled? But is this movie really that bad?

You may not know what it’s about just by looking at the name. It’s actually a suspense comedy, which is somewhat similar to a well-received movie "Make a Famous Name". It’s all a script-killing mode, and there are not many scenes (there are only two scenes in total), and there are not many characters (only five important characters, and other characters have no names or faces), but there are many reversals to catch horses.

As long as the plot is not too far-fetched, the multi-reversal movie is quite attractive and can realize the whole process without urine. "Nothing can’t be solved in a hot pot" tells the story that four netizens decided to steal the corrupt money hidden by a corrupt official at home. It seems that all four people confessed to each other before they acted, but in the end, they didn’t expect that all four people had their own secrets, and three of them were inextricably linked with this corrupt official. The more they got behind, the more unexpected they were.

From the experience of watching movies, because the film adopts a mode similar to script killing, plus a very rich reversal plot, for example, I thought I was going to make a fortune, but I didn’t expect to bring another suitcase with a person; The chicken played by Yang Mi is actually the lover of a corrupt official. There are also many exciting plots, such as doing bad things and almost being found out. Therefore, overall, it is very substitutive.

But is there really no loophole in the plot arrangement? If it was really perfect, there wouldn’t be so many bad reviews! As I said at the beginning, I may not know what this movie is talking about when I see the name. In fact, even if I look at the whole movie, there will still be a sense of disobedience that hot pot and plot are difficult to blend together. This tense plot is advancing, suddenly sitting down to eat a hot pot, which greatly affects the thinking, deliberately and abruptly.

The reversals mentioned above are the same as hot pot, which seems to be a plot designed for drama. There are too many coincidences and they appear in full swing at the end. This shock wave is so big that people think that this movie is just to catch horses. In fact, this is not a comfortable narrative way.

Having said that, the shortcomings of "Nothing can’t be solved in a hot pot" are really obvious, but the author still wants to say that the film as a whole can get an "excellent", thanks to its core theme. An excellent film can’t be separated from its plot presentation, and it can’t be separated from its "lining". What does it want to explain through this story and what the audience can easily understand?

There are not many characters in "Nothing can’t be solved in a hot pot", but they have a lot of hearts! Unlike most movies, which like to create absolutely positive characters, this movie tends to highlight the dark side of the characters. The four protagonists knew that it was not simple when they first appeared on the stage. After all, who can understand the hint of Jiubing in WeChat group?

As the plot progresses, their images become more and more three-dimensional, and everyone has their own characteristics. The chicken played by Yang Mi is very "ghost", rushing to do it for his own benefit, pushing it to others for his own disadvantage, and his force value and camouflage power are super high; The nine cakes played by Yu Qian are also quite scheming, and they are greedy and will lie. Yu Ailei plays the role of making a fortune, others want to solve it by violence if they don’t follow their own wishes, and they also love to challenge others’ bottom line; The 70,000 played by Li Jiuxiao is more simple, with no brains and a headstrong man.

Later, Director Fu, played by Tian Yu, was pure bad, greedy and unfaithful. To some extent, they are all villains. Facing the huge amount of corrupt officials, the four-person leading group stole them and planned to take them for themselves. They lied about how to divide the money. But when the relationship between these five people was clarified, when everyone’s inner mystery was uncovered, the leading group finally woke up and made the right choice.

In fact, people’s good and evil are only between thoughts. Don’t be greedy and hide evil thoughts. What is your own is your own, not your own, so you don’t have to force it. This is the truth that "Nothing can’t be solved with a hot pot" wants to make clear with a winding plot. It is simple but not superficial, but many people can’t do it, and may not agree. But after watching this movie, I have an epiphany on this matter.

Therefore, the film is wonderful and profound enough. If you don’t just stare at the reversed plot, but think deeply about the truth behind the comedy, "Nothing can’t be solved by a hot pot" will not be so unbearable.

Mazda is crazy, and the owner talks about the use feeling： the same level benchmark model!

China people have a soft spot for big cars. A car with large volume and space can not only bring a strong atmosphere, but also bring a comfortable ride environment to consumers. The late car cost is the focus of its potential consumers. Next, let’s take a look with Xiaobian.

Let’s take a look at the appearance of Mazda 3 Angkeira. The front of Mazda 3 Angkeira looks very cool, and with the U-shaped net, it is very recognizable. Coupled with the exquisite headlights, it looks quite classy. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4662MM*1797MM*1445MM, the car uses cool lines, the car body gives a very hard feeling, with large-sized thick-walled tires, the overall visual effect is very capable. In the design of the rear end, the rear end echoes the front face, and the taillights give people a very full feeling. Together with the unique exhaust pipe, it creates a good gas field.

Sitting in the car, the interior of Mazda 3 Angkeira looks very simple, which is consistent with the positioning of the car. The steering wheel of the car adopts a three-spoke design, which is made of genuine leather and has a simple shape. Take a look at the central control. The car is decorated with a fashionable and ordinary LCD central control screen, which makes the interior style impressive and meets the aesthetic standards of most consumers. Let Xiaobian introduce the dashboard and seats. The dashboard of this car presents a clean design style, which is very eye-catching. The car uses leather seats, equipped with functions such as electric adjustment with memory, seat proportion falling down, etc., with exquisite materials and comfortable ride.

Mazda 3 Angkor Serra is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 116KW and a maximum torque of 202N.m, which shows good power performance.

The car is equipped with remote control key, engine start/stop, traction control (ASR/TCS, etc.), CarPlay support, CarLife support, Bluetooth /WIFI connection and other configurations, which fully ensures the convenience and comfort of the car experience.

Such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the cost performance is good. If you are concerned, you might as well experience it.