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Ghost Story incited the marginal effect of online movie box office？

Special feature of 1905 film network　"The road of life, the dream is like a long road, the wind and frost in the road, the wind and frost are dry, and in the red dust, how many directions does the dream have?"

An old song brings back countless memories. Released in 1987, it has become a classic Hong Kong movie in the hearts of countless fans. Thirty-three years later, the May 1st online movie adapted from this IP was launched, which caused a lot of discussion and even controversy.

According to the latest data revealed by Tencent video, the box office of the film reached 35.228 million after 14 days of release. In terms of word of mouth, 20,000 viewers gave an average score of 4.9 points on the Douban platform. It is worth mentioning that the production and publicity costs of the film have reached 20 million, which is a top match in the online movie market.

From the initial cost of tens of thousands and hundreds of thousands to the current investment of tens of millions, the cost of online movies is increasing. At the same time, the value of head online movies is also constantly setting a new record. Behind this, how much investment in online movies is relatively safe? In addition to the box office, can derivatives and overseas copyrights provide a profitable new continent for online movies?

Is Ghost Story: Human Love broken?

At present, the word "broken circle" is the highest praise of the media for the film drama synthesis, and it is also the ultimate pursuit of film and television works.This film Ghost Story: Human Love seems to be between broken and unbreakable. On the one hand, it did break some old prejudices of people to a certain extent, and brought some thoughts to the industry. On the other hand, its heat energy seemed to be sealed inside the film and television industry, which did not attract more passers-by to participate in the discussion.

It was released for 56 hours, the broadcast volume exceeded 100 million, and the box office of single platform in 10 days reached 30.438 million, all indicating that the market of the film was hot. According to Tencent’s video, the mainstream users of online movies on the platform are still mainly young male viewers. However, when we re-read the user data of films such as Ghost Story: Human Love, we found that these films have attracted a lot of young women to watch, which is related to the topic selection of online movies and its excellent production and improvement.

Judging from the movie reviews, there are many sentimental parties among the first audience. The audience base of classic IP has made this film get a lot of invisible dividends. In addition to the ratio of male to female, the number of douban scores of 20,000 people broke the impression that "people who play douban don’t watch the internet, and those who watch the internet don’t go to douban". This also shows that the film has attracted many incremental users outside the original audience circle to watch.

"The first circle is the traditional online movie users or member users. For example, some traditional cinema audiences never watch online movies, but he also watched this film; In addition, the influence, in the past, many films of our online movies stayed in the exchange between peers, but this film may have a greater response in the investment field, including cinema and script fields. " Liu Chaohui, the chief planner and producer, understands the film’s out of the loop.

The remake of classic movies has always been a coexistence of risks and opportunities. In the face of many netizens’ negative comments on casting and acting, Liu Chaohui felt surprised. He believes that "because an online movie is finally facing everyone’s comments with cinema standards." The out-of-circle here may refer more to the intersection of online movie audiences and cinema movie audiences.

　"It can’t break the circle, that is, at present, so far, it’s actually not a broken circle movie, because its users’ effective viewing volume is still relatively small compared with the huge cinema audience, but I believe that if its marketing efforts are stronger and the long tail effect is longer, it may become a successful broken circle movie." In an interview with China Film Report, industry insider Liu Xiangyu expressed his personal views.

Because the online movie payment cycle can be as long as six months, the film has a large room for box office growth in the later period. During the epidemic, the lack of May 1st cinema films and the accumulation of audience’s desire to watch movies were also important reasons for the high box office in the early stage.

Where is the comfort zone for online movie investment?

Since its birth in 2014, the mainstream impression of online movies to the outside world was once "poor and rough" and was nailed to the bottom of the contempt chain of the film and television industry by public opinion. In recent years, under the quality of online movies, it is not only the impression of the outside world and the box office, but also the cost. In addition to box office and word of mouth, the 40 million cost of Ghost Story: Human Love is another hot topic among netizens.

According to statistics, from 2014 to now, the cost of online movies has risen from 200,000 to 300,000 to 300,000. At the same time, the highest annual box office has risen from about one million to more than 50 million. So, where is the comfort zone for online movie investment?

"In fact, the higher the investment, the better. For an investment of 8 million to 10 million, its cost performance ratio is the highest, because its box office performance will basically be twice (cost), and its final box office will be 30 million to 40 million." Liu Xiangyu believes that the current investment of 8 million to 10 million in the online movie market is the safest.

At present, "Ghost Story: Human Love" is far from breaking even, and there is still a box office gap of about 5 million. Judging from the current word-of-mouth and box office trend, it is not a problem for the film to return to the original, and it is possible to create a new high in single-platform box office. Compared with "daoist magic", whose network broadcast broke through 53 million box office, its box office has higher gold content. From the perspective of investment, "its investment cost performance is not very high."

The production and marketing costs of the film are both 20 million. According to Liu Chaohui, the original marketing budget of Ghost Story: Human Love was only 5 million, and there were some objections from the team when the budget was increased.

"If we increase our marketing investment by 2 million to bring even 3.5 million benefits, then this kind of investment will last forever." Liu Chaohui explained that the purpose of increasing investment is to increase the marginal benefit of films. As far as the current effect is concerned, the related marketing of social platforms such as Tik Tok and Weibo has promoted the film’s market popularity.

In addition to the box office, high-quality online movies may have broader revenue channels. Liu Chaohui said that more than a dozen teams have come to negotiate the overseas copyright of the film. In addition, it is also possible to sell derivatives around head online movies in the future.

According to the "Insights of Online Movie Users — — According to China Online Movie Market Report in Q1, 2020, in the first quarter of 2020, the online movie box office TOP30 was divided into 430 million, with 23 films with box office exceeding 10 million, an increase of 188% compared with the same period of last year, and the ten million clubs got a box office of 370 million, an increase of 248%.

After years of development, while the quality, cost and sub-account box office of online movies are constantly in line with cinema movies, marketing ideas and revenue channels are also keeping up. The rules of the online movie market are being reshaped, and works that respect the content and audience can be seen by more people.

Foreign media widely forwarded ＂International Sharp Review： Seeing through the American Two-Handed Trick＂

　　CCTV News:On August 1st, the Central Radio and Television General Station’s "International Sharp Review" broadcast an article entitled "Seeing through America’s Two-Handed Tricks", which was reprinted by many overseas media.

　　From August 1 ST to 3 rd, the German website of European Times, the website of Radio Spain International, the website of RADIOWE in Italy (facebook, twitter), the website of Daily Morning News in India, the website of Czech News Today, the facebook account of Jordan Global Radio, the Chinese headline APP, the Portuguese news APP(facebook, twitter), the website of Nordic Times, the website of European Union Chinese website, the website of Europe-China United Times, and the African Times. On August 2, Indonesia’s International Daily and Hong Kong’s Ta Kung Pao and Wen Wei Po also published this article. The main reports are as follows:

　　The Sino-US economic and trade contest, which lasted for more than four months, has seen a new situation in the past two days.

　　According to Bloomberg News, citing people familiar with the matter, representatives of U.S. Treasury Secretary Mnuchin and China’s Vice Premier Liu He are holding private talks on resuming Sino-U.S. economic and trade consultations. Meanwhile, the United States may start to impose tariffs on about $16 billion of goods imported from China as early as August 1. In addition, the report also quoted sources as saying that the US government is considering imposing a 25% tariff on China goods worth 200 billion US dollars, which is higher than the previously declared 10% tariff rate.

　　While releasing the rumor that it wants to negotiate with China, it raises the tariff stick higher and higher. Obviously, the US side has no sincerity to really solve the problem, but still wants to get more benefits by playing tricks. This has long been expected by the Chinese side. Because China has learned from its treacherous and capricious behavior before, it can be said responsibly that whether the US imposes tariffs on $16 billion or $200 billion of goods, whether it adopts a 25% tax rate or a 10% tax rate, China is ready to use both quantitative and qualitative measures to resolutely fight back!

　　Looking back at the changes since the US started the first shot of the Sino-US trade war on July 6, it is not difficult to find that the White House is hiding three big attempts behind the trick of talking with one hand and playing with one hand:

　　First of all, because the trade war with China has not made any immediate progress, the Trump administration is anxious and intends to further exert extreme pressure on China in a more radical way.

　　From 50 billion to 200 billion, and even all the goods exported from China to the United States, the Trump administration has been increasing the price for more than four months, trying to force China to make concessions. However, the White House found that this "art of trading" failed to deal with China. Because China is not any trading partner that the United States has suppressed in the past, China has its own development rhythm and unique resource endowment, and the free trade and multilateral system that China adheres to conforms to the global trend and development trend, and has won international morality and people’s hearts. Therefore, despite the United States’ carrot and stick and all kinds of tricks, it has not got any cheap from China so far. On the contrary, because of China’s resolute counterattack, the United States itself is in a passive position. White House policymakers are very anxious. Recently, US Secretary of Commerce Ross came out to let the wind out, saying that the United States must take a radical stand against China’s "unfair trade" practices, and now is a good time to do so.

　　According to the plan, the Office of the US Trade Representative will hold a hearing on the proposed tariff increase on China’s $200 billion goods exported to the United States in late August. Before the hearing, the US announced that it would raise the tax rate. Obviously, it wanted to exert double pressure on China’s implementation time and tax rate to force China to make more concessions.

　　Second, the voice of opposition to the trade war in the United States has risen, and the Trump administration has tried to pass on the pressure. People noticed that on July 31st, Trump gave a speech at a political rally in Florida, and spent a long time defending his trade policy, acknowledging that the interests of American farmers were harmed by China’s anti-tariff measures. This shows that Trump has felt unprecedented political pressure on his tough tariff policy.

　　In fact, the American economy is not as bright as the data shows. Although the recently announced US economic growth in the second quarter reached 4.1%, in the view of professional economists, this growth was due to strong exports, especially soybean exports. Because, soybean exporters are eager to sell their goods quickly before China’s anti-tariff takes effect. In addition, the overall investment in the United States in the second quarter was lower than that in the first quarter, which also dragged down the growth of real GDP. This proves from the side that Trump’s tax reduction plan has not actually promoted the recovery of American manufacturing.

　　Under the shadow of tariff stick and trade war, a group of large enterprises in the United States have increasingly felt the pressure. For example, General Electric estimates that the total cost will increase by $300 million to $400 million, while General Motors and Ford Motor Co., Ltd. also lowered their annual profit expectations. Economists warn that in the end, all the costs of a trade war will be added to consumers. Joseph Stiglitz, a Nobel laureate in economics and a professor at Columbia University, recently wrote that the United States is in danger of losing its trade war with China. Charles Kirk, the Republican "big money owner", said recently that the US’s provoking of a trade war may lead to a recession in the US economy, and he wants to launch a campaign to promote free trade and oppose tariff policies. This is undoubtedly a blow to Trump.

　　Under the double pressure of politics and economy, the White House chose to release the information that representatives of China and the United States were negotiating to restart negotiations before the US stock market opened on July 31. Its intention to stimulate the stock market and boost confidence is self-evident. However, at the same time, it has raised tariffs on China, and its intention to divert domestic contradictions and attempt to attract foreign disasters is also obvious.

　　Third, the Trump administration is not satisfied with solving the trade deficit problem with China at all, but wants to change the development path of China.

　　If we want to simply solve the trade deficit problem, China and the United States can gradually solve it by expanding business, and both sides reflected this demand and desire as early as the Washington Consensus in mid-May. However, the United States believes that China has not done enough. Ten days later, it reneged and broke its promise. This time, the United States once again raised the tariff stick to intimidate China, which can only make people see more clearly: China’s trade surplus is narrowed again, and it is impossible to satisfy the Trump administration’s "appetite"; Its real intention is to force China to carry out "structural reform" according to the requirements of the United States, and fundamentally change China’s development model and development path.

　　Any sovereign country has the right to choose its own development path. It is impossible for the United States to provoke a trade war and change China’s development strategy. However, since there is no winner in the trade war, China has been unwilling and unwilling to fight from the beginning, and has always tried its best to solve the problem through negotiations with the greatest sincerity. However, all negotiations should be based on equality, respect and good faith. While talking and talking, the White House keeps threatening and pressuring, destroying the negotiation atmosphere. Is this the "negotiation mode" of the White House? How can it win the trust of its negotiating opponents? For the trade war, China is not afraid to fight, and it has to fight if necessary. If the United States really wants to solve the problem through negotiations, it should put down its stick and show sincerity.

　　A number of overseas media forwarded "International Sharp Review" articles:

Radio Spain International website forwarded on August 1, 2018

Italian RADIOWE website (facebook, Twitter) forwarded on August 1, 2018.

India's "Daily Morning News" website was forwarded on August 1, 2018

India’s "Daily Morning News" website was forwarded on August 1, 2018

Jordan Global Radio facebook account forwarded on August 1, 2018

Portuguese news APP(facebook, Twitter) forwarded on August 3, 2018.

Indonesia's International Daily was published on August 2, 2018.

Indonesia’s International Daily was published on August 2, 2018.

Hong Kong Ta Kung Pao was published on August 2, 2018.

Hong Kong Wen Wei Po was published on August 2, 2018.

Eye of BYD God： Illuminate the future with the light of science and technology.

　　In the field of intelligent driving, BYD is reshaping the travel map in its innovative way. From the automatic driving assistance function to the advanced automatic driving, every step embodies BYD’s wisdom and technical courage. Vehicle intelligence is not only a concept, it has become the core focus of automobile industry competition and indicates the future trend. BYD’s Eye of the Gods creates a new era of intelligent driving for all people, and accelerates the development of China from a manufacturing power to a "smart" power; As a leader in China’s new energy industry, BYD has made it possible for all people to enjoy high-level intelligent driving by promoting intelligent driving system on a large scale.

　　BYD started a new journey of exploration with its intelligent driving system, Eye of God. In 2024, on BYD Dream Day, BYD announced its strategic evolution and successfully jumped from "BYDOS operating system" to "vehicle intelligence", which injected the power of "Eye of the God" into the intelligent driving system and led the industry to formally enter a new era of intelligence. BYD promoted intelligent driving as one of its core strategies. Chairman Wang Chuanfu put forward the concept of "vehicle intelligence", aiming at realizing data cross-system call and multi-system linkage through intelligent architecture. BYD has invested a lot in intelligent driving technology, and introduced a number of self-developed technologies, including BYDOS operating system and Eye of God system, which includes the perception and decision-making module independently developed by BYD, and can realize high-speed navigation and automatic parking. In addition, BYD cooperated with Baidu to launch ANP (Urban Intelligent Driving Assisted Product), and reached an agreement with NVIDIA to adopt NVIDIA’s platform in the future autonomous driving system. BYD’s intelligent driving system has the characteristics of high-precision sensing system, powerful data processing capability and vehicle-level fusion sensing platform. By integrating a variety of sensors and algorithms, it can realize comprehensive perception of the surrounding environment of the vehicle. According to the latest development, BYD has invested in the original in-vehicle business company in DJI, further expanding its intelligent driving system and technology, and released the strategy of "vehicle intelligence". It is planned to launch more than 10 high-end intelligent driving models in 2024, and mass-produce the "Eye of God" system on a variety of main models. At the same time,BYD and Huawei have reached a cooperation to jointly develop the world’s first hard-core exclusive intelligent driving scheme.

　　On February 10th, BYD held an intelligent strategy conference, which released the national intelligent driving strategy. The "ANP (Urban Intelligent Assisted Driving Product)" jointly created by BYD and Baidu has made remarkable progress in the field of intelligent driving. This technology will bring users a safer and more convenient experience. With the improvement of technology, BYD smart driving users will be expected to take the lead in enjoying advanced services. Smart driving will become a new business card for China Auto. BYD’s advanced wisdom drives the popularization of the whole people, and promotes China Auto and China Science and Technology to go global. Intelligent driving has a "multi-sensor fusion sensing system", which is a technological breakthrough. BYD Eye of God system operates in an efficient way, generating safety decision-making ability dominated by high-end sensor fusion and self-developed algorithms, and bringing users a smooth driving experience. This "vehicle-level fusion perception platform" model enables new energy vehicles to have the ability to comprehensively analyze environmental information for the first time, especially in complex road conditions, and can obtain all-round information with the help of "Eye of the God" and make instant predictions like human thinking. Whether it is a high-speed pilot driving scene or an automatic parking scene, BYD’s Eye of God system can respond flexibly, and it is truly intelligent and automated. "Eye of God" enables "vehicle intelligence" to achieve "multi-system linkage". BYD is leading intelligent driving to a higher level with unremitting courage and wisdom, so that the world can witness China’s strength and make China a global leader in intelligent driving.

Dongying Estuary： Practical Manual of Agricultural Technology Helps Crops Planting in Saline-alkali Land

On February 20th, the Practical Handbook of Agricultural Technology in Hekou District, Dongying City, Shandong Province, which was jointly organized by Meteorological Bureau, Agriculture and Rural Bureau, Water Conservancy Bureau, Science and Technology Association and Shandong Academy of Agricultural Sciences, was printed.

Hekou District is located at the mouth of the Yellow River, and saline-alkali land is widely distributed. For a long time, soil salinization has seriously affected crop growth. This manual introduces the causes and harm of saline-alkali land in detail, and provides farmers with the whole process guidance from seed selection, sowing to field management for crops such as sweet potato, cotton and soybean. At the same time, the manual focuses on the analysis of the influence of meteorological factors such as illumination, temperature, precipitation, wind speed and local climate characteristics on crops in saline-alkali land, and introduces meteorological services such as meteorological disaster early warning and refined meteorological forecast.

It is reported that this partThe paper version of the manual will be distributed to cooperatives and large growers one after another, and will also beAn electronic version will be released to broadcast "timely rain" for spring ploughing.

(Author: Du Xiaoxiao Editor: Su Jessie)

Dutch supermarkets sell insect food. UN： Help overcome the food crisis.

Dutch supermarkets sell insect food.

Different kinds of insect food.

　　On the 7 th, the pilot sale of bug burgers and chips cost about 6 euros each.

　　Insects are delicious and nutritious. Eating more insects will help alleviate the famine crisis. Therefore, the United Nations advises people to eat more insects. In the Netherlands, a supermarket chain with 400 stores plans to sell insect food from the beginning of 2015.

　　These insect foods will appear in the form of hamburgers, meatballs and chips, and consumers will get new foods instead of fish and meat. (Anan)

　　eat

　　A variety of tastes

　　Available options

　　Irish media reported on October 30th that Jumbo, a Dutch supermarket chain, launched this amazing move. According to the plan, Jumbo will start selling insect food from the beginning of next year. However, as a pilot, the company’s supermarkets in Groningen and Harlan will start selling insect foods from November 7, including Tenebrio molitor burgers and "crispy snacks" based on honeycombs and moth larvae.

　　It is reported that the price of these insect foods ranges from 5.95 to 6.79 euros (45.5 yuan to 52 yuan) per serving. Moreover, the supermarket also has a variety of flavors for customers to choose from.

　　In fact, there are already wholesalers selling edible insect food in the Netherlands. However, it is the first time for supermarkets to officially sell insect food in the Netherlands. "By launching this new product, we will provide our customers with a healthy and sustainable alternative food for fish and meat." The company said in a brief statement.

　　spread

　　The Dutch made insect recipes.

　　As soon as the news that Jumbo is about to sell insect food came out, it immediately caused a heated discussion on the Internet. Many netizens said they were looking forward to it, hoping that there would be a Jumbo supermarket where they could buy insect food at their doorstep. Of course, some netizens call it incredible, thinking that only Dutch people with open minds dare to eat.

　　In fact, the Dutch have long taken the lead in developing insect food.

　　As early as May 2012, a group of Dutch insect eaters published a special insect cookbook, which contained some quite unique recipes, such as how to add worms to chocolate muffin combinations or grasshoppers to Italian mushroom risotto.

　　For the launch of this book, Heng Ke, a Dutch chef specializing in insect cooking, baked the world’s largest grasshopper pie. At the same time, a Dutch restaurant launched five insect dishes, one of which was a meat pie sprinkled with nuts and worms.

　　The chef of this restaurant believes that insect food will not be removed from the menu soon, and if it is removed, it will be attributed to the unique taste of insects. "I’m glad to have one or two insect dishes on the menu, but it has to be interesting." He said.

　　meaning

　　Insect eating and overcoming

　　food crisis

　　According to Professor Dickie of the University of Vakhnin in the Netherlands, the world population is expected to reach 9 billion by 2050. At that time, there may not be enough land to raise livestock to meet everyone’s needs, and people will have to use insects as a substitute for protein. The university also said that the nutritional value of insects is similar to that of meat, and raising insects is more environmentally friendly than raising livestock.

　　The Food and Agriculture Organization of the United Nations issued an official proposal in 2013, suggesting that people on earth can incorporate insects into their daily diet. FAO believes that this can help residents around the world overcome the food crisis and effectively reduce environmental pollution. It is pointed out in the proposal that the main obstacle that many western countries are unwilling to take insects as the source of protein’s intake is people’s aversion to insects. According to FAO, there are more than 1,900 kinds of edible insects, including beetles, caterpillars, bees, ants and wasps. For malnourished children, edible insects are an important source of nutrition, because many insects contain high concentrations of fatty acids.

Do members have to watch advertisements？ Smart TV ＂hard plug＂ advertising into ＂rules＂

　　Recently, Huawei’s glory "smart screen" was released, but it was a hot discussion among netizens about smart TV boot advertisements — — Users "have been suffering from smart TV startup advertisements for a long time". Nanfang Daily reporter conducted an in-depth investigation.

　　Boot ads become the default settings?

　　Recently, the Glory Smart Screen, also known as Huawei TV, was officially released. Before the release, Zhao Ming, president of Glory, boasted in Weibo: "The voting is about to close, and everyone’s opinions on big-screen boot advertisements are highly consistent, and 81.5% of friends have chosen ‘ Never put up with it, not for a second ’ It seems that the boot advertisement greatly affects the experience. Don’t worry, there is no on-off advertisement on Glory Smart Screen! There will be no more in the future, and the consumer experience is supreme! Glory makes a smart screen like a mobile phone, and it turns on and off in seconds! "

　　There is no advertisement for the glory smart screen boot, and many netizens applaud. Compared with promoting the hardware performance of new products, starting without advertising has become a selling point of a new TV product? Behind this phenomenon, it is the helpless reality that domestic brand smart TVs generally have boot advertisements.

　　Nanfang Daily reporter personally found that well-known brand smart TVs, such as Xiaomi and Konka, have a startup advertisement for at least 10 seconds.

　　Interestingly, after the release of the glory smart screen with "second boot" and "no advertisement" as an important selling point, some netizens found that Xiaomi Smart TV also seemed to cancel the boot advertisement — — Blue static wallpaper appears on the screen during the TV startup, and a person with open arms looks up at the starry sky in the lower middle position of the screen. In the center of the screen are the words "Let everyone enjoy the fun of science and technology" and "innovation for everyone". In the upper right corner of the screen is the Logo of Xiaomi Company.

　　However, unexpectedly, Xiaomi people immediately denied this change. "I didn’t see the Xiaomi TV advertisement. It is very likely that the number of times you watched the advertisement today has reached the frequency limit, or there is no advertisement scheduled today." What is certain is that Xiaomi has no plans to cancel the boot advertisement.

　　Does the video website "crazy assists" form a superposition?

　　"I was watching the variety show" Extreme Challenge "with Iqiyi video, but it suddenly appeared in the middle of the screen ‘ Bean bean ’ A few words blocked the singer in the center of the stage, and in the next few seconds, the words were enlarged and covered the whole screen. " Ms. Chen complained to Nanfang Daily.

　　Nanfang Daily reporter saw in the relevant video provided by Ms. Chen that when the advertisement appeared, many viewers on the barrage were spitting. Judging from the way the advertisement is expressed, it is really rude and unpredictable.

　　The reporter noticed that the release of Glory Smart Screen brought consumers’ attention to the start-up advertisement of smart TV, but the advertisements of smart TV partners and major video websites were not criticized to the same extent. But in fact, well-known video websites, such as iQiyi, Tencent, Youku, etc., which cooperate with major domestic brands of smart TVs, all have different forms of advertisements.

　　Nanfang Daily reporter found in the survey that compared with the advertisements that come with smart TV, such advertisements have more forms of expression and more subtle techniques of expression. Some of them are psoriasis-shaped and appear in a certain corner of the screen, which just blocks a certain place and affects the viewing experience. Others are "seamlessly implanted". For example, in The Longest Day In Chang’an, which is being broadcasted recently, some advertisements of Youku are directly like a plot.

　　It is worth noting that such advertisements are provided by video websites, while smart TV advertisements are provided by brand manufacturers that produce and manufacture TVs. It is often difficult for consumers to distinguish them. The two are superimposed and consumers complain seriously.

　　Buying a member also has "nowhere to escape"?

　　Embarrassing, among the consumers who complained to Nanfang Daily about the situation, many bought the membership of the corresponding video website or smart TV, but they still had strong opinions. For example, Ms. Chen is a member of Iqiyi, but she is still inevitably harassed by "bean beans".

　　"I was watching the TV series" Little Joy "with PPTV, and suddenly an advertisement came, which was forcibly inserted. It was impossible to fast forward and inevitable. I had to wait for it to finish, then it was a black screen, and then I returned to the play." Mr. Niu said that he bought the membership of several brands of smart TVs, but he felt that members did not reach the original intention of not watching advertisements when they bought them. "I use Xiaomi TV to watch the content on my own hard disk and give me an advertisement."

　　A consumer also complained about the iQiyi platform in the name of "false propaganda" on the black cat platform, saying, "There was no advertisement at the beginning, but iQiyi actually launched a member-only advertisement."

　　"Even if members can close or skip advertisements, they need to perform some key operation, and you will not be significantly prompted on the advertisement page." Mr. Wu said that sometimes he was suddenly harassed by advertisements. He went to the remote control and then pressed a function key to turn off the advertisements. This process has been harassed by advertisements for a long time.

　　The reporter’s experience also found that after opening the membership, there are still various advertisements: the patch advertisements before the film range from 15 to 120 seconds, and members can skip or manually close them; After the pause, there will be a page advertisement, and members need to manually click the close button to close it; Brand advertisements inserted at the bottom of the screen generally appear before the film, often accompanied by previous reviews or actor propaganda; Pop-up advertisements appear in the film, and some of them have no close buttons; The most distinctive is the small theater advertisement, which is interpreted by the actors in the play. It can’t be closed when interspersed in the play, and some plots are still in harmony with the plot in the film. Some netizens bluntly can’t tell whether to insert advertisements in the play or insert TV dramas in the advertisements.

　　Take the 27th episode of the hit drama The Longest Day In Chang’an as an example. Before opening members, reporters need to watch the 125-second patch advertisement before the film, the brand advertisement inserted at the bottom of the screen for 35 seconds, the two-segment patch advertisement of 25 seconds and 45 seconds in the film, the 15-second pop-up advertisement and the 50-second small theater advertisement. After opening the membership, the platform skipped the patch advertisements for 125 seconds, 25 seconds and 45 seconds, but the rest of the advertisements still existed, which ultimately saved the members only 195 seconds of patch advertising time.

　　Previously, the results of a "video website member service questionnaire" conducted by the Zhejiang Consumer Protection Committee showed that "free advertising" was the main reason for users to buy members, accounting for 83.30%. However, 71.04% of users said that after purchasing members, they will often encounter advertisements when watching videos. According to iResearch data, 73.6% of users buy VIP members to advertise. However, the endless stream of new video advertisements runs counter to users’ wishes.

　　Selling TV is caught in a price war and has to rely on selling advertisements?

　　Why do manufacturers keep playing new tricks in advertising? This has to start with the smart TV ecology.

　　It must be said that Huawei’s entry into the TV market can bring a new focus to the market. Since last year, the focus of TV market has only been price war. On July 29th, China Household Appliances Market Report for the First Half of 2019 showed that in the first half of 2019, the average retail price of most household appliances declined, with the color TV leading the way down by 11% year-on-year.

　　According to data from the industry data platform Aowei Cloud, in the first half of 2019, the average price of color TVs decreased by 9.4% year-on-year, but the market scale did not increase. In the first half of 2019, the retail volume of China color TV market was 22 million units, down 2.7% year-on-year, and the retail volume was 64 billion yuan, down 11.8% year-on-year.

　　Nanfang Daily reporter’s online and offline shopping mall survey found that 65-inch smart TV can be bought for 3,000 yuan, especially Internet brands such as Xiaomi, which can almost be said to have been challenging the price bottom line.

　　In this regard, some people in the industry directly told reporters that many brand TV manufacturers do not expect TV hardware itself to make money for a long time, and regard TV as a platform, which can be regarded as a big-screen mobile phone, advertisements brought by TV manufacturers, and advertisements of various content partners, that is, major video websites. The most important purpose is to "plug in". "TV is cheap, that’s because there are smart TVs and video websites that sell all kinds of advertisements to compensate for that profit."

　　A data may also support this point. The 2019 China Network Audiovisual Development Research Report shows that by the end of 2018, advertising revenue is still the main profit model of video websites, accounting for 47.1% in 2018.

　　However, the fact that the price of smart TV is low because of a large number of advertisements is not known to most consumers. The reporter investigated the sales behavior of shopping guides in several shopping malls and found that few salespeople would remind consumers of the fact that major domestic brands of smart TVs basically include startup advertisements and endless advertisements of video website partners. Even the brand TVs themselves remind consumers of startup advertisements, which is often inconspicuous. In contrast, the so-called low price, large screen and high resolution information of smart TV is the focus of sales promotion. This situation has further caused a gap in the experience of consumers immediately after they buy back their TVs.

　　Who will take care of advertisements that infringe on consumers’ rights and interests?

　　Just in July, the administrative punishment that a TV channel was stopped by the relevant departments for broadcasting advertisements in violation of regulations became the focus of hot discussion among netizens. In contrast, there are far fewer cases in which smart TV producers or video websites are severely punished because of the disorder and flooding of advertisements.

　　Isn’t there a corresponding legal and regulatory constraint on smart TV advertising? Of course not. Looking through the relevant laws and regulations, the reporter found that taking the startup advertisement of smart TV as an example, Article 44 of the Advertising Law stipulates that the use of the Internet to publish and send advertisements shall not affect the normal use of the network by users. Advertisements published in the form of pop-ups on Internet pages shall be marked with a closing sign to ensure one-click closing.

　　"Ensure one-click closing", the smart TV start-up advertisement uses the Internet to publish advertisements, but in the current products, consumers can’t close such advertisements with one click at all, which has violated the Advertising Law.

　　In addition to the Advertising Law, the Consumer Protection Law stipulates that consumers have the right to know the real situation of the goods they buy or use or the services they receive. However, many detailed introduction pages of smart TVs do not clearly indicate and emphasize the existence of startup advertisements and other related advertisements, but consumers actually have to watch advertisements, which violates consumers’ right to know.

　　Not to mention that many consumers find it difficult to avoid the harassment of advertisements after purchasing members. Starting from the protection of consumers’ rights and interests, a college student in Suzhou sued Aiqiyi because he still saw advertisements after purchasing Aiqiyi members. The court recently made a first-instance judgment on the case and ordered Aiqiyi Company to compensate 30 yuan, a consumer.

　　Relevant legal persons pointed out that according to Article 63 of the Advertising Law, those who violate Article 44 of this Law shall be ordered to make corrections, and advertisers shall be fined between 5,000 yuan and 30,000 yuan. Therefore, one of the effective ways to regulate TV start-up advertisements is to issue fines to illegal manufacturers according to law, including ordering them to make corrections and fines. The double superposition of smart TV advertisements and video website advertisements of smart TV partners has infringed on consumers’ interests. On this basis, many consumers have spent money to buy membership services, but the results have not been spared. At present, there are still few related law enforcement cases. At the moment when video consumption is highly developed, the strict regulation of this disorderly phenomenon needs the attention of relevant departments.

　　"Some regulations can start from the source. For example, the relevant approval departments improve the content standards of smart TV and video websites, and require that the TV be marked with or without advertisements when it is turned on in the relevant materials. If it is marked with advertisements, it must be marked with a close sign to ensure one-click closure. " The person said. (Nanfang Daily reporter Yao Wei Intern Su Xiankui Xu Yukun Coordinator: Cheng Peng)

Cultural public opinion No.023 ＂There is only one director left in the children’s film factory＂ is a false report. Where is the way out for children’s films？

　　　　China has never lacked excellent children’s films. What is lacking is channels.

　　　　"China has never lacked excellent children’s films, with an average of about 50 films produced each year." Although he is no longer the director of the Children’s Film Factory, Jiang Ping still pays great attention to children’s films. "China’s children’s films are not without their merits. Our films have won so many awards internationally, which moved foreign audiences to tears, but Chinese people seldom care. Every time "Young Zhen Chen" is shown on the movie channel, whether it is shown at night or during the day, the ratings are very high. The copyright of the cartoon "Legend of Rabbit Man" has been sold to more than 60 countries, and the box office of "looking for jackie chan" has reached 20 million, breaking the box office record of domestic children’s movies. This proves that as long as there is an output channel, someone will watch it. " When it comes to excellent children’s films, Jiang Ping is like a few treasures.

　　　　Why can’t I see children’s movies in the cinema? In this regard, Jiang Ping believes that the audience has not developed the habit of buying tickets to watch children’s films. "At present, the mainstream audience in cinemas is 18 to 38 years old, and these people can’t go to see children’s movies."

　　　　Children’s films are ignored, calling on the whole society to care about children’s films.

　　　　"In addition, parents and schools are also the main reasons. Parents are usually too busy to take their children to the movies. It’s hard to get to June 1 and take their children into the cinema. They often choose pure funny cartoons and rarely choose young inspirational films. " Jiang Ping pointed out, "Schools no longer take their children to the movies. Although the State Administration of Radio, Film and Television publishes articles every year to recommend excellent children’s movies to schools, schools are often reduced to a dead letter because of security factors and other considerations. If the cinema doesn’t make money, of course it won’t let go. "

　　　　The underlying reason, Jiang Ping believes, is that children’s films are ignored. "This is the responsibility of the whole nation. One of our children’s movies was released. The next day, the media saw only a manuscript the size of a stamp, while the next half of it was the news that an actress was pregnant! "

　　　　"It’s extremely difficult to make children’s movies!" Jiang Ping used three "extremes" to express his feelings about the difficulty of making children’s films. At the same time, he pointed out that as a children’s film worker, he should not complain about others, and should not shoddy children’s films, and shoot more excellent films. "I call on the whole society to care more about children’s movies, because caring about children’s movies is actually caring about their own children! "Jiang Ping cry.

　　　　All the focus of making children’s films should be on children’s needs.

　　　　The so-called children’s movies, in short, are movies made for children and suitable for children’s tastes. The audience of children’s films is undoubtedly children. Therefore, from scripts to actors, from shooting to distribution, all the focus should be on children’s needs.

　　　　A movie is like a dream, both in form and content, and the dream is conveyed to the audience, so that the audience can also become a member of the dream. This dream belongs not only to adults, but also to children. Many people’s love for movies began in childhood, and movies that can impress children must be movies that communicate with their hearts. The mission of children’s movies is to realize such communication and realize the possibility of dreaming for children.

　　　　The development of domestic children’s films has fallen into a "vicious circle" due to the dual reasons of itself and the environment.

　　　　With the accelerated commercialization of China’s films, the living environment of children’s films is becoming increasingly harsh. Without good market-oriented operation, the investment is small, the cost is low, the talents are scarce, and the distribution is weak. It is inevitable that the ideal box office income will not be obtained, and even the income will not be enough. Movies without the ability to make money are naturally not favored by the market, and the bleak living situation can be imagined. On the other hand, the content is dull, boring and unimaginative, which is out of touch with the real life of children … This series of criticisms also reflects that domestic children’s films have a lot of defects in production techniques and script content, which is doomed to be gradually abandoned by the audience and the market. It should be said that it is the dual reasons of itself and the environment that make the development of domestic children’s films fall into a "vicious circle".

　　　　In the traditional concept, children’s films should bear the responsibilities of ideological education, personality cultivation, artistic edification, aesthetic education and inspirational innovation. Indeed, children’s films must be responsible for children’s growth, and children’s film creators should uphold their artistic conscience and not "teach bad" the next generation. However, the role of education is important, but it cannot weaken or even ignore the entertainment function of children’s movies. Some scholars have criticized that most domestic children’s films are too "preaching" and far from children’s interests. "Not only children can’t watch it, but even parents feel ugly and even disgusted. The production of children’s films must look at and think about problems from children’s thinking, and the content of film performance should be based on children’s perspective. When children see the world in their eyes from movies, they can really resonate. "

　　　　

Chongqing ＂killing prison guards and injuring judges＂ criminals： 1／3 retaliated after serving their sentences.

　　On June 20th, Zeng Chuan, the defendant in the case of "killing prison guards and stabbing judges" in Chongqing, was sentenced to death in the first instance.

　　The Paper previously reported that on November 22, 2018, Zeng Chuan stabbed a female judge near Chongqing Nanchuan Court and fled. Leo Liu, a policeman from Nanchuan Prison passing by, and others saw the car chasing him. During the arrest, Zeng Chuan suddenly wielded a knife and killed Leo Liu, who was in front. Zeng Chuan was subsequently arrested and brought to justice by the police. At the time of this crime, Zeng Chuangang was released from southern Sichuan prison for 11 days.

　　The trial of Chongqing No.3 Intermediate People’s Court held that Zeng Chuan deliberately injured the judge Tian, who performed his duties according to law, with a knife in retaliation, and his behavior was a challenge to legal authority and contempt for legal dignity; In order to resist arrest, Leo Liu, a courageous prison policeman, was stabbed to death, which had a very bad social impact.

　　The Paper noted that Zeng Chuan, 41, spent more than one third of his life in prisons, detention centers and drug rehabilitation centers. Zeng Chuan was sentenced to 13 years in prison for robbery. After he was released from prison, he was detained for drug abuse and forced to be isolated and detoxified for more than two years. On August 15, 2017, Zeng Chuan was sentenced to one year and nine months’ imprisonment for the crime of seeking trouble.

　　According to a document obtained by The Paper, Zeng Chuan was transferred to Nanchuan Prison around 2011 after being sentenced for robbery. During this period, he threatened the police to be strictly controlled and given a demerit.

　　Do not commit a crime until 10 days after being released from prison.

　　The Chongqing No.3 Intermediate People’s Court found that Zeng Chuan was sentenced to one year and nine months in prison on August 15, 2017 and released on November 11, 2018 for the crime of seeking trouble. After his release, Zeng Chuan tried many times to find the original case to undertake the police, prosecutors and judges.

　　At 11: 30 on November 22, 2018, Zeng Chuan started from home with a single-edged sharp knife with a blade length of about 15cm and a blade width of about 4cm, walked to the gate of Nanchuan Court, and then wandered around. At about 12: 17, Tian, a judge of Nanchuan Court, got off work, walked from Nanchuan Court to the east, and walked along the sidewalk of the South Street section of Xicheng Street. Zeng Chuan found Tian in the section about 100 meters away from Nanchuan Court on South Street. After going forward to confirm Tian’s identity through dialogue, he stabbed Tian’s legs in three places with a single-edged sharp knife he carried with him and fled the scene.

　　At that time, Leo Liu, Song Mou, Gong Mou, prison guards of Nanchuan Prison in Chongqing, who happened to drive by here, heard the cry, saw Tian Mou fall to the ground and Zeng Chuan ran away with his bag, thinking that a robbery had occurred, and immediately drove to arrest Zeng Chuan.

　　The Paper previously reported that Leo Liu and his colleagues drove to the vicinity of Bo ‘ai Hospital in Nanchuan District. When they saw that the time was ripe for arrest, Leo Liu got off the bus and rushed over to push Zeng Chuan to the corner. Zeng Chuan suddenly propped himself up and stabbed Leo Liu several times with a sharp knife in his hand. Leo Liu fell to the ground immediately after being stabbed, and finally died because of his injuries.

　　Leo Liu’s dormitory in Nanchuan prison. The Paper reporter Xu Hui data map

　　After identification, the degree of injury of the stabbed judge Tian was a minor injury (level 2); Leo Liu stabbed his chest and abdomen with a single-edged sharp instrument, which resulted in the disconnection of superior mesenteric artery and vein and the rupture of inferior vena cava, hemorrhagic shock, respiratory and circulatory failure and death.

　　The trial of Chongqing No.3 Intermediate People’s Court also found that Zeng Chuan was sentenced to eight years’ imprisonment for robbery on November 21, 2002, and six years’ imprisonment for robbery (omission) on January 21, 2003. He was sentenced to 13 years and six months’ imprisonment combined with the original eight years’ imprisonment and released on December 27, 2013.

　　Since then, he was detained twice for 15 days on November 12, 2014 and January 30, 2015 for taking drugs, and was forced to be isolated for two years on February 10, 2015.

　　After coming out of the compulsory isolation drug rehabilitation center, he was sentenced to one year and nine months in prison on August 15, 2017 for the crime of seeking trouble, until he was released on November 11, 2018 before the incident.

　　He once injured himself in prison and threatened the police.

　　According to a document obtained by The Paper, Zeng Chuan’s family lives in Dongcheng Street, Nanchuan District, Chongqing, and has divorced. Both his parents have passed away, and he has a sister in Chengdu, but he has no contact. When Zeng Chuan was serving his sentence, almost only his uncle went to visit him, but he was old. At the request of his uncle, the Chongqing prison management department transferred Zeng Chuan from Sanhe Prison where he had served his sentence to Nanchuan Prison for the convenience of his visit.

　　During his two years and 11 months in Nanchuan Prison, Zeng Chuan was severely punished and given a demerit for self-injury and self-mutilation, threatening the police, and his sentence was not reduced during his sentence in Nanchuan Prison. Nanchuan Prison said that during his prison term, Zeng Chuan was "introverted, had little communication with other criminals, had indifferent relationship, and developed poor behavior. He was able to participate in labor, but he could only complete 80% of the tasks."

　　Before Zeng Chuan was released from prison, the prison administration informed his sister that he would be released from prison. According to the regulations, "released prisoners shall, within 30 days from the date of release, register with the original household registration police station and judicial office with the certificate of released prisoners, and go through relevant formalities. On November 11, 2018, after being released from prison, Zeng Chuan went to the Dongcheng Police Station in Nanchuan District to register, but he did not go to the Dongcheng Judicial Office until he committed the crime again.

　　On June 20, 2019, Chongqing No.3 Intermediate People’s Court held that Zeng Chuan stabbed Tian’s leg with a knife, causing Tian’s minor injury (Grade II) and Leo Liu’s chest and abdomen with a knife, causing Leo Liu’s death. His actions constituted intentional injury and intentional homicide respectively, and one person committed several crimes, with extremely serious harmful consequences.

　　Prior to this, Zeng Chuan was also repeatedly sentenced to punishment for intentional crimes, and after the execution of the punishment, he committed violent crimes such as robbery and trouble-making. He was a recidivist, and after several reforms, he refused to change his mind. It is extremely dangerous to commit a crime again only ten days after being released from prison. In retaliation, Tian Mou, a judge who intentionally injured him with a knife and performed his duties according to law, acted as a challenge to legal authority and a contempt for legal dignity. After stabbing Judge Tian with a knife, in the process of escape, in order to resist arrest, Leo Liu, a courageous prison policeman, was stabbed to death with a deadly single-edged sharp knife, which had a very bad social impact. After Zeng Chuan was arrested, he neither confessed nor repented. The court of first instance held that the harmful consequences of Zeng Chuan’s crime were extremely serious, the circumstances were extremely bad, the subjective malignancy was extremely deep, and personal danger was extremely great. The first instance was sentenced to death according to law.

　　The Paper noted that the notification of Chongqing No.3 Intermediate People’s Court after sentencing the case did not mention whether Zeng Chuan appealed.

China barbecue map, where do people like barbecue best？

Original Kan Jian Jun Kan Jian

"Asian temperament dance king" Nicholas Zhao Si has a classic saying:

There is nothing in the world that can’t be solved by a barbecue. If there is, then two meals!

For Chinese, as long as he went to the barbecue stall, once a smile was forgotten, which was "a string of grievances!"

Barbecue rivers and lakes in various places

Speaking of barbecue technology, what can you think of? Set up a grill, a fire?

That’s too early!

On the techniques, we must say that the barbecued barbecued barbecued in Zhaotong, Yunnan, the brazier barbecue in Xichang, Sichuan, the red willow barbecue in Kashgar, Xinjiang, and the iron plate barbecue in Jinzhou, Northeast China.

The so-called "burning a handful" means, as the name suggests, "burning a handful".

When you arrive in Zhaotong, Yunnan, at the barbecue stall, you must be heroic and wave your hand: boss, come to 50 strings.

50 strings? You mustn’t be scared. Although this quantity is a little scary, it is actually just the starting price of the handle.

Because the burning of the handle, pay attention to a string, for experienced skewers, 50 strings is just 50.

The reason for this is that it has a lot to do with the techniques of burning the handle. The key techniques of burning the handle are: cutting small pieces, adding halogen and roasting with strong fire.

The skewers are constantly rolled and roasted on an open flame, and cooked quickly and evenly. The soul roasting method of burning the handle is called "floating on the fire".

Young man, I think your bones are wonderful, and you must be suitable for practicing the rumored "floating on the fire" in Jianghu!

If "floating on the fire" can’t satisfy your desire to barbecue rivers and lakes, then please see the brazier burning in Xichang, Sichuan.

This brazier barbecue technique in Xichang, Sichuan actually originated from the Yi people in Daliangshan.

It is rumored that at night, the Yi people will gather around the brazier and "comprehend" the legendary brazier burning.

In the center of the brazier, small charcoal burns happily. As for the edge of the brazier-everything can be put: "peanuts, corn, potatoes, nose tendons, fish fillets, black pork". The slogan of brazier burning is: the meat is not rejected, and the taste is supreme.

In short, when you arrive in Sichuan, if you don’t have a Xichang barbecue, you-you’d better do it again.

Burn the handle, you have to eat 50 strings at a time, but this habit is not acceptable in Xinjiang. Because the red willow barbecue in Kashgar, Xinjiang, that string is a bit big.

Do not believe you see:

Xinjiang barbecue

Inland barbecue

This Xinjiang barbecue, compared with the barbecue in the mainland, is clearly saying: this is the soul barbecue!

Yes, barbecue has been the soul of Xinjiang cuisine since ancient times.

The Xinjiang Hongliu barbecue is not only big, but also basically plain! We eat a string of common spices, such as cumin, Chili noodles, pepper, spices, etc. On this fresh and tender Xinjiang mutton, we don’t want any of them. People can just want salt water.

This is called "clear roast", and what you want is the natural fragrance of good mutton in Xinjiang.

When it comes to barbecue, you must not miss the iron plate barbecue in Jinzhou, Northeast China.

In 2011, people were shortlisted as "intangible cultural heritage" in the barbecue industry.

Even kebabs can bake "cultural heritage", and the legendary Jinzhou barbecue will tell you that "stringing is also an art".

Besides chicken wings with honey sauce, roasted chicken feet and crispy bones, Jinzhou BBQ has also developed some unique methods, such as: dried tofu roll with Flammulina velutipes and fish eating sheep.

The so-called dried tofu roll Flammulina velutipes is made of good dried tofu, filled with Flammulina velutipes, mixed with various condiments, and smoked on an iron plate, which is crisp and fragrant … (No, Xiaobian wants to take it out)

And the most classic is this fish to eat sheep:

Fish is fresh fish, while sheep is salted dried mutton.

The specific method is to dig up the belly of the fish, fill in large pieces of mutton, add secret sauce, and wrap it in tin foil for baking.

After a fierce barbecue operation, fish and mutton will be completely integrated.

Open the tin foil, and the fragrance that overflowed instantly-absolutely amazing!

Wan Wu ke ke barbecue

If we talk about the love of barbecue, then the people of China are the real barbecue kings, roasting bones, seafood and even fruits! A little square, isn’t it?

In fact, in this 9.6 million square kilometers territory, it is "everything can be baked"! Do not believe you see:

Roasted pig’s eyes in Baise, Guangxi

It must be said that the person who can think of the idea of roasting pig’s eyes must be a genius in the barbecue industry.

However, although pig eyes are rare, baking is even more rare! If you want to bake a string of qualified pig’s eyes, you must take good care of the heat. If the fire is big, the pig’s eyes will explode, and if the fire is small, it will not be cooked.

In addition, the way to eat roast pig’s eyes is also very particular: when you are impatient, it will be hot-it will be full of bubbles, and it will be tasteless when it is cold.

We often hear people say to each other: you are a pig brain! In fact, pig brain-can eat.

Roasted brain flower in Chongqing

Roasting brains means roasting pig brains, but roasting brain flowers is a big meal, which can be difficult to do.

First of all, it should be washed by hand, and then it should be deodorized with green onions. In addition, more than 20 condiments should be added to taste.

The baked brain flower made in this way tastes crisp, delicious, smooth and juicy-just like the tofu brain with meat flavor!

In our impression, seafood is generally eaten fresh, especially oysters, and it is best to eat it raw. However, the grilled oysters in Zhanjiang, Guangdong Province tell you that the grilled seafood is also delicious!

Oysters with garlic are simply the best partners in the barbecue industry.

Speaking of Zhanjiang, Lao Tie will say: "Zhanjiang, there are Zhanjiang roasted oysters!"

Sometimes, we don’t even know whether Zhanjiang is famous for oysters or oysters are famous for Zhanjiang.

In the field of seafood barbecue, it must be said that the grilled sea intestines in Yantai, Shandong Province can compete with oysters.

Sea sausage is tender, juicy, elastic, fresh and sweet. For Yantai, seaweed can be said to be a landmark of ingredients.

In Yantai people’s minds, no seaweed will be disappointed, and every one of them is worth putting on the barbecue!

The best thing is that the barbecue of seaweed is easy-sprinkle a handful of salt and the fire will burn quickly, almost instantly.

Remember, you must eat the seaweed upside down, so that you can put all the tender juice of the seaweed into your mouth and eat it.

If you still want to try the wonderful barbecue ingredients, hmm-have you tried baked watermelon and baked grapes?

Not much to say, see for yourself in the above picture:

Did you destroy the three views?

In fact, the practice is also very traditional: brush barbecue oil, add barbecue sauce ingredients and sprinkle barbecue seasoning.

As for the taste-interested friends can boldly challenge.

The memory of the city in the barbecue

From south to north, from east to west, you can almost see different barbecues in every city. Perhaps this is the unique fireworks of a city.

For example, in Xichang, Sichuan, for local people, barbecue is not a food swap, but an inseparable part of life.

Xichang people can eat barbecue as a meal. If they can’t finish it the first day, they will naturally continue to eat it the next day.

Yes, Xichang people, who live together with Han and Yi, are so unrestrained and informal.

In Chongqing, the hotter the weather, the more people like to eat hot and spicy food, and they still like to eat in the dam, with a big umbrella, a table and a few small stools, and a few people eat underneath.

As for the northeast people, "big gold chain and small watch, three small barbecues a day", anyone who is willing to sit down with you to have a barbecue, that means you are a "brother" and a "sister". If you have anything to say, say it at the barbecue stall!

The "light industry" that supports the northeast economy is live broadcast, while the "heavy industry" is barbecue.

For the northeast people, give them a stove and they can bake the world!

For Chinese, barbecue is like the face of a city, which represents a certain temperament, experience and memory of that city.

References: The brazier barbecue in Xichang, the most delicious food on the tip of the tongue, the barbecue rivers and lakes in China, the most authentic barbecue of Xinjiang willow branches, the documentary A String of Life, and Give the Northeast a stove so that they can bake the world.

Original title: "China barbecue map, where do people love to eat barbecue? 》

Read the original text

CCTV teamed up with today’s headlines to spread the good voices of the two sessions, and the number of recommendations exceeded 3.72 billion

　　During the two sessions this year, CCTV joined hands with today’s headlines to create a number of exclusive reports, which attracted great attention from netizens and gained wide spread. As of March 13th, the headline "CCTV News" published a total of 397 articles related to the two sessions in today’s headlines, with the total recommended volume exceeding 3.72 billion. Among them, there were 163 pictures and texts, with a total reading volume of 46.25 million, and 234 videos were released, with a total broadcast volume of 31 million.

　　The annual two sessions are a process of observing people’s feelings, reflecting public opinions, concentrating people’s wisdom and rallying people’s hearts. According to the needs of users, CCTV innovates the reporting form and creates news columns that users love to see and hear. During the two sessions, the reports released by CCTV on today’s headline platform include a series of commentary articles of CCTV Quick Review, a column of People’s Leaders, a series of micro-videos of New Observations of the two sessions, and Hi! New era o, look at the two sessions, series of micro-videos, etc.

　　Among them, the number of articles read in Wang Yi: "China’s Collapse Theory" collapsed first and became an international laughing stock exceeded 6 million. The number of videos such as "Feel the Fast-paced Time of the Supreme Leader’s" Two Sessions "in 1 Minute" and "The Supreme Leader Attends the Deliberation in Shandong Delegation" has also exceeded 2 million.

　　In addition, the CCTV audio-visual client took advantage of video reporting, and launched the Spring Diary, a light magazine of the two sessions, on the basis of providing support and service platform for CCTV’s coverage of the two sessions, presenting the main points of the two sessions in the form of H5 video.

　　Since the beginning of the two sessions, CCTV news has also tailored exclusive content for users of today’s headlines, and launched a wonderful moment inventory of the two sessions every night. As one of the largest content distribution platforms in China, today’s headlines can accurately push these wonderful contents to the target users by using technical advantages and algorithm matching, making the report more powerful.

　　Among them, "Indo-Pacific Strategy" is a moment of spray! Wang Yimiao answers sensitive questions and reveals China’s position. The reading volume is as high as 890,000. Please check it! The government work report sent a red envelope of over one trillion yuan, and the reading volume exceeded 1 million.　

　　Today’s headlines, as an important partner of CCTV’s two sessions, use data mining technology to launch "Big Data of Today’s Headlines and Two Sessions" every day, and jointly publish it with the headline number "CCTV News", taking stock of the hot news and keywords of the day, and gaining the attention of millions of netizens.

　　During the two sessions, CCTV and today’s headlines will continue to spread positive energy, explore new content and new forms of media integration, and create quality reports that more users like.